HomeMy WebLinkAboutApril 2022 Agenda
NOTICE: All Proceedings before this Board are electronically recorded. Any person who decides to appeal any action taken by t he Board at these
meetings will need a record of the proceedings and for such purpose may need to ensure that a verbatim record of the proceedings is made. Upon the
request of any party to the proceedings, individuals testifying during a hearing will be sworn in. Any party to the proceedin gs will be granted the
opportunity to cross-examine any individual testifying during a hearing upon request. Anyone with a disability requiring accommodation to attend
this meeting should contact the St. Lucie County Safety & Risk Manager at (772) 462 -1783 or TDD (772) 462-1428 at least forty-eight (48) hours
prior to the meeting.
ST. LUCIE COUNTY TOURIST DEVELOPMENT COUNCIL – SPECIAL MEETING
Wednesday, April 13, 2022 at 12:30pm
LOCATION: MidFlorida Event Center, 9221 SE Event Center Place, PSL
1. Call to Order Chris Dzadovsky, Chair
2. Roll Call Tayler Hardison
3. Self-Introductions Chris Dzadovsky, Chair
4. Public Comment Chris Dzadovsky, Chair
5. Approval of the Minutes from February 9, 2022 Chris Dzadovsky, Chair
6. Welcome from MidFlorida Event Center Linda McCarthy, Executive Director
7. Reports from Municipalities
a. Councilwoman Stephanie Morgan, City of Port St. Lucie
b. Commissioner Jeremiah Johnson, City of Fort Pierce
8. Reports from Tourism Staff
a. Jan & Feb 2022 TDT Financial Reports – Charlotte Bireley, Tourism & Marketing Director
b. Feb 2022 & Mar 2022 Hotel Performance Summary (verbal) – Charlotte Bireley, Tourism & Mktg. Dir.
c. Feb 2022 & Mar 2022 Digital Performance Report – Tayler Hardison, Content & Digital Mktg Specialist
d. Earned Media Report – Charlotte Bireley, Tourism & Marketing Director
9. Regular Agenda
a. Digital Marketing – Mid Year Update Madden Media
b. 2023 Proposed Budget & New Projects Charlotte Bireley
➢ New Projects
1. Strategic Planning
2. Visitor Tracking Study
3. Market Perception Study
4. Visit St. Lucie “Check-In” TV Show
c. Staff Activity Updates Tourism Staff
➢ Terry Ward FAM Tour
➢ Website Improvements
➢ Digital Treasure Coast Wine & Ale Trail Pass & Future Digital Passes
10. Other Business Chris Dzadovsky, Chair
11. Adjournment Chris Dzadovsky, Chair