HomeMy WebLinkAboutFP-DowntownMP-smallNOVEMBER 2022
MASTER PLAN
DOWNTOWN
i
FORT PIERCE, FLORIDA | DOWNTOWN MASTER PLAN
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This Plan honors the City staff, residents,
businesses, and visitors of Fort Pierce that
dedicated time and provided insights that will
help shape the future of the City.
Acknowledgments
Residents, Business Owners, and
Stakeholders of Fort Pierce
Linda Hudson, Mayor
Arnold S. Gaines, City Commissioner
Curtis Johnson, Jr., City Commissioner
Jeremiah Johnson, City Commissioner
Thomas K. Perona, City Commissioner
Nicolas C. Mimms, City Manager
Shyanne Harnage, Economic Development Manager
Miriam Garcia, Redevelopment Specialist
Audria Moore-Wells, Special Projects Coordinator
CRA Advisory Committee:
Michael Brown, Jr.
Al Johnson
Daniel Lee
Carolyn Mann-Lurry
Hoyt Murphy, Jr.
Brandon Nobile
Sabrina Taylor
Phil Thompson
S&ME Staff
01 Foundation 1
A. LOCATION & INTRODUCTION 3
B. HISTORY 5
02 Process 7
A. EXISTING CONDITIONS ANALYSIS 9
B. RETAIL MARKET ANALYSIS 13
C. COMMUNITY OUTREACH AND ENGAGEMENT 15
D. OPPORTUNITIES AND CONSTRAINTS 17
E. GUIDING PRINCIPLES 19
03 The Plan (Focus Area)21
A. FOCUS AREA PLAN AND OVERVIEW 21
B. FOCUS AREA PERSPECTIVES 23
04 Implementation 29
A. PHASE 1 (0-5 YEARS)31
B. PHASE 2 (5-10 YEARS)53
C. PHASE 3 (10+ YEARS)57
0 5 Vision Plan 2043 61
Table of Contents
iviii
01SECTION
Foundation
Downtown Fort Pierce offers location, historic
character, waterfront accessibility, and affordability.
The confluence of these attributes place the City
in prime position to capitalize on 21st century
development trends and revitalize the Downtown.
The time is now.
21
43
01 Foundation
The City of Fort Pierce is in close proximity to the
metro areas of Orlando, West Palm, Fort Lauderdale,
and Miami; all located within 130 miles. Today, they
are easily accessible by automobile and in the future
could be connected via Brightline Train service, with a
Downtown Fort Pierce Station. Boaters enjoy the City’s
direct access to the Atlantic Ocean, just 20 nautical
miles to the Gulf Stream and 83 miles to West End,
Bahamas.
Fort Pierce was incorporated in 1901, making it one of
the oldest cities in Southeast Florida. While the City
is now home to more than 45,000 residents, it has
maintained a small-town feel and charm. Fort Pierce’s
modest growth pattern is in stark contrast to the
growth in counties further south.
As shown in Figure 1, both St. Lucie County and the
City of Fort Pierce have experienced a more modest
growth rate over the last 40 years as compared Palm
Beach, Broward and Miami-Dade counties.
Population increases often generate higher home
prices and rents, which has been the case in Palm
Beach, Broward, and Miami-Dade Counties as shown
in Figure 2. Conversely, Fort Pierce has maintained
relative affordability.
For the last 50 years, Fort Pierce has been a well-kept
secret among Florida natives and boating enthusiasts.
The City has been a destination for visitors seeking
an authentic Florida village in close proximity to the
fish-rich waters of the Gulf Stream. However, as Florida
continues to grow Fort Pierce’s charm is no
longer a secret.
While agriculture and commercial fishing have
historically served as the foundation for the local
economy, Downtown Fort Pierce has seen significant
new investment over the last few years. Derecktor
Shipyards has revolutionized the Port of Fort Pierce
with the construction of a 1,500-ton mobile boat hoist,
making the City an international destination for mega-
yachts and large-sailing yachts. Audubon Development
was selected to redevelop the former H. D. King Power
Plant with plans for a $140 million mixed-use project
named King’s Landing. Additionally, in August of 2022,
Florida Governor Ron DeSantis awarded the City a
$2.7 million infrastructure grant intended to help spur
the City’s Downtown redevelopment efforts.
While the City may have “missed” the population
boom experienced in other regions of Florida, it has
retained its historic character and relative affordability.
As technology and remote/hybrid work options have
become more prevalent in the post-pandemic era,
small towns that offer a compelling combination of
affordability and high quality-of-life are well positioned
to advance strategic redevelopment efforts that
enhance both community character and economic
growth.
For Downtown Fort Pierce, the time is now. After
decades of visioning sessions and long discussions
of potential, capital investment have arrived in Fort
Pierce. This implementation-focused Downtown Plan
provides a clear roadmap for strategic investments
over three phases spanning the next 20 years.
4
Miami
West Palm Beach
Fort Lauderdale
Cocoa Beach
Bahamas
Fort Pierce
Direct access
to the Atlantic
0
500,000
1,000,000
1,500,000
2,000,000
2,500,000
3,000,000
Miami-Dade County Broward County Palm Beach County
St. Lucie CountyCity of Fort Pierce
20202010200019901980
Figure 1: Population of Fort Pierce & Surrounding Counties
for Years 1980 Through 2020
Figure 2 Median Sale Price- Single Family Homes
Location
$100,000
$150,000
$200,000
$250,000
$300,000
$350,000
$400,000
$450,000
$500,000
Fort Pierce St. Lucie
County
Palm Beach
County
Broward
County
Miami-Dade
County
Median Sale Price-Single Family Homes
65
01 Foundation
65
01 Foundation
History
The Fort Pierce Army Post was established during the
Second Seminole War, and named after
Benjamin Kendrick Pierce, a career
US Army Officer and brother of US
President Franklin Pierce
City of Fort Pierce,
named after a
local Second
Seminole War
military fort
of the same
name, was first
incorporated
Construction of local
rail stations spurred a
boom in population and
development
Ms. Zora Neale Hurston,
renowned author and scholar,
begins two-year engagement
at the Fort Pierce Chronicle
(newspaper) as a columnist
and writer
City established the Fort
Pierce Redevelopment
Agency (FPRA) to help
guide physical and
economic development in
the Downtown area
American
recession halted
investments and
development in
the City
City of Excellence
Award by the Florida
League of Cities Fort Pierce Marina rebuilt with
12 protective artificial barrier
islands at a cost of $18M
Sunrise Theatre
closes after falling
into disrepair after
decades of neglect
Sunrise
Theatre
reopens for
events and
shows
Redevelopment and
site preparation begins
for former H.D. King
Power Plant Site
COVID-19
Pandemic
Governor discusses
$2.7 million state grant
to redevelop the 8-acre
King’s Landing site
King’s Landings
Downtown Waterfront
Redevelopment project
breaks ground
Derecktor Shipyards
locates facility in
Fort Pierce
Fort Pierce was named one of
USA Today’s Most Idyllic
and Historic Main
Streets in America
Sunrise Theatre
purchased by St. Lucie
Preservation Association
for restoration activities
Hurricanes Charley, Frances, and
Jeanne blasted the City within two
months, causing immeasurable
damage, devastating the marina
City Commission
expanded the boundaries
of the Redevelopment
Area (south of Atlantic
Avenue to Citrus Avenue
and Delaware Avenue)
Old City Hall
is built
Sunrise Theater
built by C.E.
Cahow in
Mediterranean
Revival Style.
The theatre is the
greatest and largest
cultural facility in he state of
Florida at the time
Active Naval Combat Training Facility is built
and boosts population. Fort Pierce training
center becomes home to elite units of US
armed forces including the Scouts and
Raiders, US Army Rangers, and “frogmen”
(later known as US SEALs/UDT)
American artist and painter Albert Ernest “A.E.”
Backus is born. AKA Beanie Backus, became
famous for vivid Florida landscape paintings and
initiating and mentoring artists in the “outsider art”
Florida Highwaymen painters school
Henry Flagler
purchased several short-
line railroads that would
later become known as the
Florida East Coast Railway
that connected Jacksonville
to Fort Pierce along the
Florida’s Atlantic coast
P.P. Cobb Building (Cobb House)
opened as a trading post
1838
1882 1894
1901
1906
1915
1923
WWII
1940s
1925
1957
1982
1995
1997
2004
2005
2013
2015
2011
2018
2020
2022
2006
1983
1980s
02SECTION
Process
This master planning process was designed to be
both strategic and community-driven. Through an
evaluation of existing conditions, the team was able
to identify existing assets to connect and leverage.
Parallel to this effort, was an inclusive public
engagement process that included both in-person
events and an interactive project website.
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109
02 Process
EXISTING CONDITIONS
The project team commenced this planning effort with a comprehensive review of existing
entitlements, previous studies/reports, GIS layers, and field observations within Downtown Fort
Pierce. This effort included review of the Future Land Use, Zoning and Edgartown Ordinance, 2020
FPRA Community Redevelopment Plan, 2021 Parking Study Update, 2021 City of Fort Pierce-A
Comprehensive Market and Retail Feasibility Study and Retail Strategic Plan, 2020 Port of Fort Pierce
Master Plan, and 2008 Fort Pierce Downtown Waterfront Charrette.
Quantitative and qualitative data obtained from this research were organized into frameworks of
Parks & Open Space System, Existing Parking Analysis, Mobility and Connectivity, and Infrastructure
for analysis. The following pages of this plan provide a visual summary of the framework findings.
PARKS & OPEN SPACE
LARGE
WATERFRONT
PARK
TRAIL OPPORTUNITY
BUT BARRIERS EXIST
PARKING IS
PRIORITIZED
OVER
FUNCTIONAL
CIVIC SPACE
1211
02 Process
MOBILITY &
CONNECTIVITYEXISTING PARKING
SURFACE
PARKING ON
VALUABLE
CITY-OWNED
PROPERTY
UNDERUTILIZED
CITY GARAGE
MULTIPLE TRAIL
OPPORTUNITIES WITH GAPS
U.S. 1 SIGNIFICANT
DIVIDE
1413
02 Process
TIER ONE TARGETED TENANT MIX:
'Hotels
'Full-service restaurants
'Bars/pubs
'Coffee shops
'Quick service restaurant (QSR)
'Clothing, shoe, and accessories stores
'Jewelry stores
'Cosmetics, beauty-supply, and perfume stores
'Hair and nail salons
'Fitness centers/gyms
'Martial arts, dance, and yoga studios
RETAIL MARKET ANALYSIS
A retail market analysis was conducted to identify the existing supply of and demand for specific
retail industry sectors in Downtown Fort Pierce. The methodology of this analysis included an
evaluation of the market conditions within three areas; the 5, 10, and 15-minute drive times
around Fort Pierce, as shown on the map included on the next page. The utilization of drive
times to define market areas is the industry-standard, with the 15-minute drive time as the
primary market area limit. Distances longer than a 15-minute drive are considered to be outside
the local market area as consumers are less inclined to make a “special trip” that is longer than
15 minutes.
The 5-minute drive area has a low median household income level at $30,234, which is below
the median household income for St. Lucie County ($62,791 ) and Florida ($65,438). Income
levels and the number of households increase significantly from the 5-minute drive area to the
10 and 15-minute drive area as shown in the figure on the next page.
Downtown Fort Pierce is a destination that is developing at a comfortable pedestrian-oriented
scale that is generally focused on the waterfront. Capital investments in the waterfront and
special event programming have made Downtown Fort Pierce a compelling place to visit.
Planned and programmed mixed-use and residential projects will increase the full-time resident
ratio in the Downtown district and will increase economic and resident activity.
The 2021 Retail Strategic Plan identified a Tier One and Tier Two list of targeted potential retail
tenants for Downtown Fort Pierce that are based on the Retail Market Analysis and Demographic
evaluation. These targeted retail sectors include cultural, entertainment, and hospitality type
uses that attract residents and appeals to visitors and tourists. These sectors include art
galleries, brew pubs, restaurants, and experiential retail. With greater population and disposable
income available in the 10 and 15-minute drive areas, improving Downtown Fort Pierce as a
compelling waterfront destination could spur redevelopment across a variety of industry sectors.
Source: 2021 City of Fort Pierce Retail Strategic Plan, Colliers International
0-5 Minute Drive
Population 20,105
Households 6,874
Median HH Income $30,234
5-10 Minute Drive
Population 38,963
Households 14,713
Median HH Income $38,914
10-15 Minute Drive
Population 31,752
Households 12,417
Median HH Income $48,186
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02 Process
TAKEAWAYS:
Through public workshops, surveying, site visits, stakeholder interviews, public spending vision
game, and an interactive map comment platform, the following key themes emerged from the
public’s input:
'Optimize parking in Downtown
'Increase restaurants and event amenities
'Improve bicycle and pedestrian safety/experience
'Increase housing options and affordability
'Increase interactive public arts, recreation, and waterfront access
'Brightline Station Development
Most people who visit Fort Pierce’s downtown do so for access to restaurants, the farmers market,
and local events. However, more people shared they would come downtown more often if there
were engaging family-friendly activities, a train station, more events and event amenities, and
even more restaurant options. Areas in which Downtown Fort Pierce’s business environment
received some negative feedback was the number of businesses offered, business variety, and
the operation hours. Key opportunities for enhancing downtown include increasing activities and
events, more restaurants, and additional residential development.
METHODS OF ENGAGEMENT:
Created a project website on
Social Pinpoint
Developed a Social Media Campaign
Hosted a four-day design workshop
that included multiple stakeholder
interviews and three public meetings
Distributed flyers at local events,
local businesses, churches, the
Incubate Neighborhood Center (INC),
and the Fort Pierce Farmers Market
Offered public engagement materials
in English, Spanish, and Haitian
Kreyol (Creole)
Hosted a pop-up public engagement
activity session at the
Farmers Market
COMMUNITY OUTREACH
AND ENGAGEMENT
1817
02 Process
OPPORTUNITIES AND
CONSTRAINTS
The findings of the framework analyses were evaluated along with the findings of the retail market
analysis and public engagement to establish the opportunities and constraints of the study area.
This important exercise provided the foundation for the downtown redevelopment strategy.
OPPORTUNITIES:
'Connect and enhance city-owned land to advance an iconic public waterfront
'Capitalize on activity generated from the City Marina and the planned King’s Landing
'Leverage parking infrastructure by developing a parking strategy
'Enhance the aesthetics and walkability of Downtown streets
'US-1/Avenue A intersection as a gateway into Downtown
CONSTRAINTS:
x US-1 divides East and West Fort Pierce and impedes walking and bicycling
x Existing CRA debt obligations
x Part-time/seasonal population
x Historic lack of private investment/market confidence
OPPORTUNITIES &
CONSTRAINTS
2019
02 Process
GUIDING PRINCIPLES
Keep the Waterfront Public
Public access to navigable waterways is a hallmark of many of the world’s
greatest cities. Acquisition of privately-owned waterfront property is difficult
and expensive. Fort Pierce has significant waterfront land holdings, from
the South Bridge to Marina Square. The City should maintain ownership,
improve access, and enhance the overall experience of these important
community assets.
Connect Existing Assets
Fort Pierce should leverage its existing strengths. The after-
five energy of 2nd Street, the potential of city owned waterfront
property, and the activity that will be generated by the King’s
Landing project should be connected and leveraged through
enhanced streetscapes and improved walkability.
Elevate Expectations
The lack of materialization from previous planning and
visioning efforts should not stymie optimism for this plan.
Fort Pierce is already seeing unprecedented investment
in its Downtown, the time is now.
Balance Parking and Character
Parking facilities are essential infrastructure for urban mixed-use
districts, however an abundance of surface parking lots undermine
character. A thoughtful parking strategy in conjunction with a compelling
redevelopment plan can foster more activity, increased accessibility, and
enhanced character in Downtown Fort Pierce.
Provide Consistent Activity for All Users
Downtown Fort Pierce should be vibrant from sunrise to after sunset, seven
days a week and all twelve months of the year. The plan should attract new
year-round residents and provide a wide and diverse range of opportunities
to live, work, and play in Downtown Fort Pierce.
03SECTION
FOCUS AREA
12
3
The Plan
(Focus Area)
While this Downtown Plan includes a long-term vision
for the entire project area, a successful downtown
revitalization strategy requires the identification of a
smaller area to focus the limited initial capital funds
for the greatest catalytic effect. The Focus Area
was established by identifying Downtown Fort Pierce’s
greatest existing assets and opportunities to connect.
2221
1 MARINA PARK
Marina Park will be a dynamic civic space offering a
variety of experiences for users of all ages and abilities
and interests. This waterfront park will be an iconic and
defining civic space for the City of Fort Pierce.
2423
Streets are an important part of the civic realm. Curbless
festival streets provide flexible infrastructure that serves
both transportation and community needs.
2 FESTIVAL STREETS
2625
Intersection improvements will include the removal of
the left-turn lanes, both northbound and southbound, at
the intersection of Avenue A and US 1. This will provide
a pedestrian gateway into Downtown and will serve to
improve east-west connectivity across US 1.
3 INTERSECTION AT US 1 & AVE A
2827
04SECTION
Implementation
The ultimate metric of success for this master plan is
more than a policy recommendation or design concept,
but rather what gets implemented and built over time.
Perhaps the most difficult aspect of any ambitious
undertaking is identifying where to begin. Therefore, Phase
1 implementation is of particular importance in creating
momentum within the City’s built environment and for
realizing the vision for the Downtown.
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04 Implementation
Phase 1 Project Design Costs
(Design, Engineering, Permitting, etc.)
Construction/ Implementation Costs
1 Transform Marina Square into
Marina Park $$$$$$
2 Creation of a Waterfront District
*entire Focus Area $$$
3 Advance Conceptual Design for
River Walk Park $$n/a
4 Road Improvements for Indian
River Drive $$$$$$
5 Design and Construct
Festival Streets $$$$$$
6 Context Re-classification for US 1 $$$
7 Avenue A and US 1 Intersection
Improvements $$$$$
8 Develop Parking Strategy
for the Downtown
*not pictured $$$
9 Improve the Bike and Pedestrian
Connection
*not pictured $$$
10 Gateway Treatments
*not pictured, City previously
identified $$
11 Adopt FLU Map
*not pictured $n/a
12 Develop Form Based Code
*not pictured $$n/a
$ <=$100,000; $$ =$500,000 - $1M; $$$ = $1M-$5M; $$$$ >= $5M
Intro to the Phases
A thoughtful and strategic first phase is essential
to implementation and the realization of the goals
and direction expressed in the 2043 Vision Plan.
These Phase 1 improvements seek to leverage
and connect the City’s existing assets including
an emerging entertainment district, vacant/
underutilized city-owned properties, a large public
waterfront, and marine-related industries and
commerce.
The Phase 1 Improvements are predominantly
located within the Focus Area. The strategy
for this initial phase is to design and construct
improvements to advance a vibrant and walkable
Waterfront District in Downtown Fort Pierce.
These targeted public improvements are designed
to foster investment and redevelopment consistent
with the history and character of Fort Pierce. The
Sunrise City will retain its connection to the water,
as well as its fishing village heritage, as it ushers in
a new era for its Downtown as an urban, mixed-use
district.
(0-5 YEARS)
Phase1
FOCUS AREA
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04 Implementation
PHASE 1 (0-5 YEARS)PHASE 1 (0-5 YEARS)
1. TRANSFORM MARINA SQUARE
INTO MARINA PARK
Marina Square is 6.3-acres of publicly-owned land located along the City’s waterfront. It is the focal
point of Downtown’s two busiest streets - Avenue A (Marina Way) and Orange Avenue. It also hosts
some of the City’s most popular events including the Downtown Farmers Market. However, Marina
Square is mainly utilized currently as surface parking and the site provides approximately 175 off-
street parking spaces and additional angled, on-street parking along Melody Lane. Based on input
received during the public workshops and stakeholder interviews, it is clear that surface parking is
not the highest and best use of this valuable piece of prime waterfront property.
The vision for Marina Square is to transform this utilitarian space into a vibrant waterfront park
that provides public access to the water as well as a functional and beautiful open space for the
community. Design elements for the proposed park include closing off Melody Lane to vehicular
traffic, transforming Avenue A into a festival street with accent pavers, providing a multi-use
pathway that connects to the north and south, creating overlooks along the shoreline to capitalize
on waterfront views, and providing a flexible open lawn with an adjacent terraced area which can
also be used as an amphitheater for special events. The goal of the design is to create spaces that
accommodate a variety of uses and are highly flexible, intended for a wide range of community
events. We believe this exciting transformation of Marina Square into Marina Park should be the top
priority, as it will stimulate increased private redevelopment within the Downtown.
BEFORE
AFTER
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04 Implementation
PHASE 1 (0-5 YEARS)PHASE 1 (0-5 YEARS)
INTERACTIVE
WATER
FEATURE
FOUNTAIN
EVENT
LAWN
PARKING
PLAZA
TERRACE/
OVERLOOK
PROMENADE
WITH VIEWING
AREA
PARK ENTRANCE
MONUMENT/SCULPTURE
3837
04 Implementation
PHASE 1 (0-5 YEARS)PHASE 1 (0-5 YEARS)
2. CREATION OF A
WATERFRONT DISTRICT
River Walk Park is located in Downtown Fort Pierce and includes a beautiful waterfront
promenade lined with palm trees that stretches from A1A/Seaway Drive to Boston Avenue.
South of the Manatee Observation and Education Center, the City owns and controls more than
a quarter mile of waterfront. These land assets provide the City with an opportunity to transform
this Plan’s Focus Area into an iconic Waterfront District. The District would link River Walk Park
to a newly created Marina Park and connect to the commercial heart of Downtown between
Avenue A and Orange Avenue with walkable streets.
Iconic spaces along the waterfront will showcase the City’s identity and celebrate local
character. This District should be distinctively branded and provide a variety of event venues and
indoor and outdoor recreational, cultural, and environmental education activities for residents
and visitors. By creating a series of open spaces and event venues – including festival streets,
parking plazas, and an event lawn – the Downtown will provide year-round activity for users of
all ages and abilities.
Branded Waterfront
Opportunity to create a
uniquely branded place
that can attract visitors and
businesses
Addition of flexible
communication signage to
allow for promotion of events
and public announcements
Potential to attract businesses
and sell District-branded
“swag” to visitors and
residents
*images above from Bow Riverfront in Calgary, AB Canada
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04 Implementation
PHASE 1 (0-5 YEARS)PHASE 1 (0-5 YEARS)
4. ROAD IMPROVEMENTS FOR
INDIAN RIVER DRIVE
(NORTH OF MOORE’S CREEK)
Part of the creation and redesign of the Waterfront District includes street improvements
along Indian River Drive to promote increased connectivity to and from the proposed
Marina Park and the core of Downtown. Proposed improvements include on-street
angled parking and a 12’ multi-use trail along the east side of the road to promote strong
pedestrian and bicycle connectivity along the corridor from Moore’s Creek to A1A/
Seaway Drive.
The addition of more than 90 on-street parking spaces will allow for the removal of some
of the surface parking within the campus and provide a more cohesive public open space.
These parking spaces will also serve to pull activity north from Marina Park into River Walk
Park. The multi-use trail will connect across the causeway and into the City’s Downtown.
3. ADVANCE CONCEPTUAL DESIGN
FOR RIVER WALK PARK
The River Walk Park campus houses five civic buildings – the Manatee Observation and
Education Center, the Seven Gables Historic House, the A.E. Backus Museum & Gallery,
the River Walk Center, and the Fort Pierce Yacht Club. All of these are unique historical
and cultural landmarks within the City of Fort Pierce. In addition, the campus includes
Veterans Memorial Park, a fishing pier, and a proposed seaplane launch. However, the park
campus is struggling with the lack of cohesiveness with each individual building having
separate vehicular drives and separated parking along with a large, paved area to serve
the boat ramp (which is only operational 6 months out of the year due to conflicts with the
manatee population). Currently, the total vehicular use area of the park campus makes
up approximately 30% of the entire area. Pedestrian connectivity is lacking between the
buildings and there is also a lack of pedestrian access from the buildings and from Indian
River Drive to the waterfront promenade. The public ownership of the entire park campus
provides the opportunity to create an integrated, family-friendly, cultural, and environmental
destination along the scenic waterfront.
The conceptual design should take the
following into consideration - parking
consolidation, additional programming,
public access to the water, and
pedestrian connectivity. Park amenities
such as an outdoor fitness loop and
family-friendly activities such as a
natural playscape and interactive water
features can bring additional activity and
functionality to the park. Educational
and interpretive signage, an outdoor
classroom, and other park features
can promote this park as a place for
environmental education which ties into
the cultural buildings that make up the
campus along the scenic waterfront.
11’7’12’11’12’11’6’18’19’6’7’6’6’12’
Existing R.O.W. 72’Existing R.O.W. 72’
Indian River Dr Current Condition Indian River Dr Proposal
LOOKING NORTH
RIVER WALK
PARK
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04 Implementation
PHASE 1 (0-5 YEARS)PHASE 1 (0-5 YEARS)
5. FESTIVAL STREETS
The festival street transformation projects include a curbless streetscape environment with
bollards and planters to delineate pedestrian spaces from vehicular spaces. Removable
bollards at intersections allow for portions of the street to be closed on evenings or
weekends for special events. Other streetscape improvements include street trees,
landscape areas, site furniture such as benches and bike racks, decorative streetlights,
hanging baskets, planter pots, and wayfinding signage. The festival street improvements
provide additional event venues within Downtown and within the newly created Waterfront
District and will serve to promote continued redevelopment along these corridors by
improving connectivity and walkability.
Avenue A (Marina Way) is one of the main business corridors in Downtown Fort Pierce.
The proposed improvements for the initial phase is a 2-block segment from the City Hall
public parking garage to the roundabout at Indian River Drive. Providing visitors with a
sense of arrival as soon as they walk out of the parking garage, developing a cohesive and
pedestrian-friendly corridor along Avenue A, and connecting into Marina Park will increase
the use of the public parking garage and also provide stronger linkage between City Hall
and the Waterfront.
2nd Street is also a main corridor within downtown where many of the popular restaurants
are located. The proposed improvements for the initial phase is a one-block segment
between Avenue A (Marina Way) and Orange Avenue.
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04 Implementation
PHASE 1 (0-5 YEARS)PHASE 1 (0-5 YEARS)
PROPOSED (NORTHBOUND)
6. CONTEXT RE-CLASSIFICATION
FOR US 1
The segment of US 1 through Downtown Fort Pierce is classified as C3C under FDOT’s context
classification system. The 3C3 designation is intended for ‘Suburban Commercial’ land uses and is
inconsistent with the City’s vision for Downtown. The reclassification of this major arterial in downtown
to C5 – Urban Center will promote and provide for a more pedestrian and multi-modal oriented corridor.
The C5 classification is defined as ‘a mix of uses set within small blocks with a well-connected roadway
network, typically concentrated around a few blocks and identified as part of a civic or economic
center of a community, town or city’. The C5 classification will allow for lower speeds – as low as 25
mph – through this area of downtown. This classification will also allow for vertical deflections such as
speed tables at the intersections and other speed management design features to be utilized along
the corridor. The City should commence discussions with FDOT District 4 regarding the reclassification
of this segment of US-1. Initial steps toward this reclassification include acceptance of this Downtown
Master Plan by the City Commission, followed by the adoption of amendments to the Future Land Use
Element and Land Development Code consistent with this Plan. A formal traffic analysis will also be
required as part of this reclassification effort.
7. AVENUE A AND US 1
INTERSECTION
EXISTING
56’
44’
As part of the master planning process, Avenue A was identified as the preferred
pedestrian crossing at US 1 into Downtown and the Waterfront District. This intersection
will serve to re-connect East and West Fort Pierce and function as a pedestrian gateway
into Downtown and the waterfront.
The current crossing distance, with 4 travel lanes and a turn lane, is approximately
56 feet. The proposed design eliminates the left turn lanes to reduce this crossing
distance to 44 feet. Other intersection improvements should include accent pavers at
the crosswalks, enhanced hardscape and landscape treatments, and other streetscape
features such as planter pots and site furnishings.
C1
Natural
C2
Rural
C2T
Rural Town
C3R
Suburban Residential
C3C
Suburban Commercial
C4
Urban General
C5
Urban Center
C6
Urban Core
Rural Urban
CURRENT PROPOSED
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8. DEVELOP PARKING STRATEGY
FOR THE DOWNTOWN
Downtown Fort Pierce was developed before the era of suburban or automobile-centric
development trends. Over the years, like many historic cities, Fort Pierce businesses left
their original urban downtown addresses for malls or strip centers that included expansive
surface parking lots. In response to these trends, many downtowns attempted to retrofit
for modern times by increasing the number of parking spaces. Unfortunately, suburban
development forms including curb-cuts, drive-thrus, and surface parking lots undermine
the historic urban character of Downtowns. The successful revitalization of Downtown Fort
Pierce requires an understanding of the need to balance parking demand with community
character through a thoughtful parking strategy.
Parking infrastructure is needed to accommodate existing and future development.
Within an urban context is important to develop a district strategy that includes improved
walkability and a range of parking choices throughout downtown. While the creation
of Marina Park will displace approximately 230 spaces, the City has identified multiple
locations for parking that would increase the overall supply.
Promoting market-based pricing of prime parking locations within Downtown would
encourage higher parking turnover in prime locations and generate revenue for the City.
The City garage and other non-prime parking locations could remain free so that residents
have the choice to pay for prime parking locations or to enjoy free parking that entails
walking a block or two to your destination. Other parking strategies include improved
pedestrian connectivity, enhanced signage and wayfinding of available public parking,
alternative non-automobile travel options including city bus and trolley services, and
creation of a day and night shared-parking program.
Added: 90 Spaces
On-street angled parking
Added: 140 Spaces
Added: 100 Spaces
Added: 100 Spaces
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9. IMPROVE THE BIKE AND
PEDESTRIAN CONNECTION
(FROM MOORE’S CREEK TO MARINA PARK ALONG INDIAN RIVER DRIVE)
The creation of a walkable, bikeable, Waterfront District will require improved bicycle and
pedestrian connectivity from Marina Park along Indian River Drive to the north side of
Moore’s creek – connecting into the River Walk Park campus. This important connection
will unify the District and help promote activity extending north from Marina Park and the
core of downtown. Currently a narrow sidewalk, the proposed connection should be a
minimum 10’ wide multi-use path that can accommodate cyclists and pedestrians. The
future SUN Trail will be located at the intersection of Indian River Drive and Seaway Drive
and the proposed multi-use path improvements along the east side of Indian River Drive
will connect into this future trail system.
10. GATEWAY TREATMENTS
To capitalize on the character and history of Downtown Fort Pierce, the City can establish
a gateway treatment program throughout the Study Area, including signage, landscape
treatments, and other elements to promote and celebrate the City. Gateway features such
as signage, monuments, and banners do more than just identify an area or activity center.
They are critical for establishing a sense of place, communicating a community’s identity, and
conveying the character of a place. This Plan proposes to implement gateway features at
strategic and highly visible locations within the Study Area which announce to residents and
visitors alike they are entering a thriving Downtown community rich with shops, restaurants,
history, culture, and amenities.
Existing Conditions
Potential Route
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11. ADOPT FUTURE LAND USE
(FLU) MAP
The Land Development Code and Zoning Map are some of the most important tools for
implementing the vision for Downtown. The creation of a single land use and zoning
classification of Central Business District (CBD) across downtown is currently being
proposed and this plan supports that strategy moving forward.
Recommended Central Business District ExpansionExisting Future Land Use
Medium Density Residential (6.5-12 DU/AC)
High Density Residential (12-18 DU/AC)
General Commercial (15 DU/AC, 1.0 FAR)
Central Business District (30 DU/AC, 3.0 FAR)
Industrial (1.5 FAR)
Conservation & Open Space
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Pantone 317 C
Pantone 559 C
Pantone 346 C
Pantone 495 C
Pantone 7506 C
Pantone 156 C
Pantone 721 C
12. DEVELOP FORM BASED CODE
In addition to the traditional regulatory tools for development, this plan proposes that a
Form Based Code (FBC) be established to help achieve a cohesive, urban form within
the Downtown. The intent of the FBC will be to preserve the existing character of the
Downtown, while promoting quality infill and redevelopment in a walkable and mixed-
use urban environment. The new FBC will streamline the current development review
process and provide developers with a more predictable and transparent process
for development. Implementation of a FBC would also lead to greater interest of
developers within the City prompting new investment, increased redevelopment, and
economic growth.
Block Layout/Connectivity
Building Placement/Orientation
Building Form, Massing, and Scale
Circulation, Access, and Parking
Façade Articulation and Fenestration
Landscaping, Lighting, and Drainage
Public RealmSignage, Wayfinding, and Murals
Recommended Color Palette
PRIMARY COLORS SECONDARY ACCENT
(USE MINIMALLY)
for awnings, decorative trim and
patterns, metal balconies, etc.Pantone 290 C
Pantone 489 C
Pantone 705 C
Pantone 7499 C
Pantone Cool Gray 1 C
Pantone 475 C
Pantone 7644 C
Pantone 7455 C
Pantone 7614 C
Pantone 7637 C
Pantone 2767 CPantone 486 C
Pantone 7476 C
The FBC may also include standards for building architecture, including exterior colors. If the
City desires to adopt a building color palette, it should specify which colors are appropriate
based on each architectural style present in the downtown (e.g., Mediterranean buildings
typically use earth tones but may use cool colors such as blue or green for trims and accents)
and specify which tones are allowed for the primary surface versus trims and accents. A list
of prohibited colors (e.g., black, neon or fluorescent colors) should also be developed. It is
recommended that the adopted color palette refer to Pantone color references as commercial
paint names/numbers change over time (see samples below).
(5-10 YEARS)
Phase2
54
Phase 2 Project Design Costs
(Design, Engineering, Permitting, etc.)
Construction/ Implementation Costs
1 Moore’s Creek Connectivity
Feasibility Study $n/a
2 Moore’s Creek Linear Park and
Greenway $$$$$
3 Additional Festival Streets $$$$$$
4 Strategic Infill Projects –
Opportunity Sites Private Development Private Development
5 Marina Park – Continued
Implementation $$$$$
6 Implementation of River
Walk Park $$$$$$
7 Catalyst Site Redevelopment Private Development Private Development
8 Transit-Oriented Development
Opportunity Site Private Development Private Development
$ <= $100,000; $$ <= $500,000 - $1M; $$$ <= $1M-$5M; $$$$ <= $5M
FOCUS AREA
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1. MOORE’S CREEK CONNECTIVITY
FEASIBILITY S TUDY
The Moore’s Creek corridor and linear park is one of
the community’s most valuable assets. It connects
multiple residential neighborhoods in the western
part of the City. There are existing trails on both
sides of the creek from N 15th St to N 7th St. With
multiple well-marked, at-grade crossings. The Fort
Pierce Intermodal Transit Station, which serves as a
hub for regional bus services, is located just north of
the Creek at N 8th St. The approved development
plan of King’s Landing from N 2nd St. to Indian River
Dr. has incorporated trails and improvements along
the creek.
However, there is a gap in the linear park from N
7th St and N 2nd St that includes several barriers
to connectivity – N 7th Street, a pedestrian bridge
at the Florida Department of Juvenile Justice
building, US 1, the railroad track, and N 2nd Street.
It is essential to bridge these gaps in order to
provide a continuous pedestrian connection that
links the western neighborhoods into the City’s
Downtown and Marina Park. A connectivity and
feasibility study of this gap will delineate options for
crossings at each area (either at-grade or below-
grade). These options can be refined to produce
a preferred concept with associated opinions of
probable cost which can then be incorporated into
the City’s budget over the next few years as the City
works toward implementation and connecting this
important corridor into Downtown.
2. MOORE’S CREEK LINEAR PARK
AND GREENWAY
Following the connectivity & feasibility study, this
plan identifies the implementation of the Moore’s
Creek Linear Park and Greenway that will close the
existing gap east of N 7th Street and improve multi-
modal connectivity into the Downtown from nearby
neighborhoods. Many cities have transformed
underutilized linear water features into public
park spaces that have become major catalysts for
growth and redevelopment. Implementing the final
stretch of Moore’s Creek Linear Park will elevate
the City’s downtown amenities and has the ability
to offer huge environmental benefits. Linear park
amenities will include a multi-use trail, landscape
improvements, canopy trees, benches and other site
furnishings, small pavilions or picnic areas, littoral
plantings along the creek, and green infrastructure
features such as rain gardens or bioswales.
3. ADDITIONAL FESTIVAL STREETS
Another important implementation project will
be continuing the festival street treatment along
Orange Avenue, building off the previously
implemented portions of Avenue A and 2nd Street.
The transformation of Orange Avenue into a festival
street is proposed to extend from US 1 to the
Waterfront/Melody Lane. Existing retail spaces on
the ground floor of the 4-story mixed-use building
(Renaissance On the River) are struggling due to
lack of foot traffic and activity and these streetscape
improvement projects will support the continued
revitalization of Downtown.
Additionally, this plan proposes extending the
festival street treatment along Avenue A from
the City parking garage to US 1. The City may
also evaluate a festival street treatment for Indian
River Drive between Avenue A and Orange
Avenue. These streetscape improvements – at
Avenue A, 2nd Street, and Orange Ave. – will
provide a comfortable and cohesive feel to the
City’s downtown street network and will provide a
pedestrian-friendly experience throughout.
4. STRATEGIC INFILL PROJECTS
OPPORTUNITY SITES
A successful downtown is made up of a variety
of destinations to facilitate living, working, and
playing that all support a vibrant district. The City
of Fort Pierce looks to build upon the current
redevelopment occurring in the Downtown to drive
activities throughout the area during the daytime
and evening hours as well as during weekdays
and weekends. Currently, only two multi-family
residential developments exist within the study area.
The lack of affordable housing options was identified
as an issue by multiple stakeholders during the
public engagement process. This plan has identified
a number of vacant sites that can be developed as
mixed-use with retail/commercial/restaurant on the
ground floor and apartment or condo units above.
This type of development supports the market
demand and reinforces the pedestrian-scale activity
and vibrancy that contribute to the downtown
character.
5. MARINA PARK - CONTINUED
IMPLEMENTATION
Future implementation for Marina Park is also
recommended as part of the phase two project
priorities. The initial implementation phase for
Marina Park should include all infrastructure and
utility improvements including the festival street/
parking plaza along the north side of the park,
sidewalks, event lawn, and terrace area. Future
phases can include additional amenities such as the
interactive water features, landscape berms, swing
benches, additional site furnishings, and landscape
improvements.
6. IMPLEMENTATION OF RIVER
WALK DISTRICT
Following the development of the conceptual
design for River Walk Park, this plan proposes that
implementation of the design be phased over time
based on funding. Infrastructure improvements
including roadway and streetscape enhancements
along Indian River Drive should take priority and
are included as part of the phase 1 implementation
projects. Initial phases of the River Walk Park
implementation should include infrastructure and
utility improvements as well as consolidated parking
areas, sidewalks, and hardscape features. Future
phases can include additional amenities such as a
natural playscape, outdoor classroom, an interactive
water feature, educational and interpretive signage,
as well as landscape enhancements.
7. CATALYST SITE
The City-owned property across Indian River Drive
from the newly formed Marina Park (parcel: 2410-
503-0060-000-7) is currently a surface public
parking lot and provides back-of-house functionality
for restaurants along 2nd Street. However, the
site location provides a substantial development
opportunity for a high rise, mixed-use tower with an
associated parking garage. The long-term vision for
this parcel could include a mix of retail, restaurants,
and commercial uses on the ground floor with upper
floors as residential which could include apartments
or condos. Its close proximity to the new Marina Park
and Waterfront District, as well as prime waterfront
views, will support a high-end residential product.
8. TRANSIT ORIENTED
DEVELOPMENT SITE
Utilizing the design vision of the Downtown Master
Plan, the City of Fort Pierce is well-positioned to be
selected as a location for a Brightline Station within
Treasure Coast. There are several parcels of under-
utilized and vacant property directly adjacent to the
rail corridor in between Orange Avenue and Citrus
Avenue that could provide a location for the future
Brightline Station as well as provide redevelopment
opportunities for transit-oriented and mixed-use
development.
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(10+ YEARS)
Phase3
58
FOCUS AREA
Phase 3 Project Design Costs
(Design, Engineering, Permitting, etc.)
Construction/ Implementation Costs
1 Creation of a Civic District $$$$$$
2 Develop a Linear Greenway along
the Rail Corridor $$$$$
3 Transform Surface Parking into
Redevelopment Opportunities
*not pictured Private Development Private Development
4 Foster Increased Residential &
Mixed-Use Development
*not pictured Private Development Private Development
5 Promote a Second Hotel
Development Project
*not pictured Private Development Private Development
6 Continued Streetscape
Improvements along US 1 $$$$$
7 Continued Streetscape
Improvements along Ave A $$$$$
8 Streetscape Improvements along
Orange Ave $$$$$
$ <= $100,000; $$ <= $500,000 - $1M; $$$ <= $1M-$5M; $$$$ <= $5M
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1. CREATION OF A CIVIC DISTRICT
The Civic District is proposed between Atlantic
Ave. and Delaware Ave. to the north and south
and between US 1 and 7th Street to the east and
west. This portion of downtown has several vacant
and underutilized property and would provide the
opportunity for the City to create a vibrant Civic
District that could house the St. Lucie County
Courthouse, Law Library and other civic buildings
and facilities. By locating these services in a central
area, the district could provide associated amenities
such as pocket parks and plazas and the daily influx
or employees would support a range of restaurant
and retail developments in and around the district.
2. DEVELOP A LINEAR GREENWAY
ALONG RAIL CORRIDOR
The development of a linear greenway along the
rail corridor would provide an important north-
south, multi-modal connection through the center
of downtown. This greenway could connect into the
Moore’s Creek Greenway and provide important
connectivity to residential areas on the north side
of downtown into the Waterfront District and future
Civic District.
3. TRANSFORM SURFACE PARKING
INTO REDEVELOPMENT
OPPORTUNITIES
As the Downtown grows and develops over time,
this plan promotes redeveloping surface and
temporary parking lots to encourage increased
urban infill. The downtown should promote mixed-
use development.
4. FOSTER INCREASED
RESIDENTIAL AND MIXED-USE
DEVELOPMENT
As vacant and underutilized sites are redeveloped,
the City should encourage mixed-use development
with restaurants and retail spaces on the ground
level and residential units on the upper levels. This
will stimulate the development of needed residential
units in and around the downtown area.
5. PROMOTE A SECOND HOTEL
DEVELOPMENT PROJECT
As the downtown grows over time, the City should
encourage another hotel development in addition to
the hotel project at King’s Landing which has been
approved but not yet built.
6. CONTINUED IMPROVEMENTS
ALONG US 1
Continued streetscape improvements along US
1 will promote pedestrian connectivity in and
around Downtown. Improvements should include
a separation between the sidewalk and travel
lane, street trees, enlarged sidewalks, and other
beautification.
7. STREETSCAPE IMPROVEMENTS
A LONG AVENUE A (WEST OF US 1)
Continued streetscape improvements along
Avenue A will promote pedestrian connectivity
into Downtown. Improvements should include
a separation between the sidewalk and travel
lane, street trees, enlarged sidewalks, and site
furnishings. Festival streets to the west of US 1 may
also be considered.
8 STREETSCAPE IMPROVEMENTS
ALONG ORANGE AVENUE (WEST
TO 10TH ST)
Continued streetscape improvements along Orange
Ave will provide a gateway treatment as you enter
into Downtown from the west. Improvements should
include a separation between the sidewalk and
travel lane, street trees, enlarged sidewalks, and site
furnishings. An off-street multi-use path may also be
a consideration for improved multi-modal access.
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05SECTION
2043 Vision Plan
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2 3
3
3
3
4
5
7
8
1
6
1. CIVIC DISTRICT
2. BRIGHTLINE STATION & TRANSIT-ORIENTED DEVELOPMENT
3. MIXED-USE DEVELOPMENT
4. MARINA PARK
5. KING’S LANDING MIXED-USE DEVELOPMENT
6. WATERFRONT DISTRICT
7. RIVER WALK PARK
8. US 1 COMMERCIAL
Vision Plan
As Fort Pierce nears its sesquicentennial anniversary, and twenty years after formal acceptance of the Downtown Master Plan, many more people live
in the 34950. Downtown Fort Pierce is a vibrant mixed-use district but its history and character as an Old Florida fishing village remain visible to all.
River Walk Park, City Marina, and Marina Park provide a vast and dynamic public waterfront that serves as the City’s front porch overlooking the Atlantic
Ocean and underscoring Fort Pierce’s reputation as the Sunrise City.
Brightline Train service serves as a catalyst for downtown redevelopment efforts, connecting Fort Pierce to the cities of Orlando, West Palm Beach, Fort
Lauderdale, and Miami as well as fostering transit-oriented development around the Fort Pierce Station.
King’s Landing is now one of the older mixed-use developments but still revered as a pioneering effort that brought many new residents and a first-
class hotel to Fort Pierce. The vacant parcels and surface parking lots that were once a prominent feature of Downtown have been replaced with
mixed-use buildings. The flexible streetscape designs of 2nd Street and Orange Avenue work in concert to promote local commerce including
restaurants, experiential retail shops, and other entertainment-based businesses.
Downtown Fort Pierce is a model of civic beauty and walkable urbanism; a desirable
Florida destination for businesses, residents, and visitors.