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Home My WebLink About2014110710149 Usi�Rtw+�E.srt/aie y Sthicie Florida Ft. Pierce • fart 5t. Lucie Hutchinson island ST. LUCIE COUNTY TOURIST DEVELOPMENT COUNCIL Wednesday, November 12, 2014 St. Lucie County Administration Building 3rd Floor Conference Room 2300 Virginia Avenue, Fort Pierce 1:30 p.m. 1. Call to Order....................................................................................................... Commissioner Dzadovsky 2. Roll Call............................................................................................................................... Darius McPhail 3. Self-Introductions............................................................................................... Commissioner Dzadovsky 4. Approval of Minutes from October 8, 2014....................................................... Commissioner Dzadovsky 5. Public Comment .......................................................................................... Commissioner Dzadovsky 6. Financial & Web Report ....................................................................................................Charlotte Bireley a. September 2014 / Year End Revenue and P & L Report b. September 2014 / Year End Monthly Expenses vs. Revenue Comp Report c. October 2014 Website Activity Report 7. New Creative.....................................................................................................................Charlotte Bireley 8. Tourism Development & Activity Report ......................... Commissioner Dzadovsky & Charlotte Bireley 9. Other Business.................................................................................................... Commissioner Dzadovsky 10. Adjournment....................................................................................................... Commissioner Dzadovsky VISION STATEMENT By 2017, the St. Lucie County Tourist Development Council will provide a greater impact in promoting St. Lucie as a top Florida destination for Eco/Adventure/Agri Tourism; amateur/professional sports; and other known assets, allowing for increased overnight stays. Please note — Meetings are recorded. Anyone with a disability requiring accommodation to attend this meeting should contact the St. Lucie Tourism Office at (772) 462-2130 or TDD (772) 462-1428 at least forty-eight (48) hours prior to the meeting. • Wednesday, October 08, 2014 0 1:31 P.M. MINUTES Members present: Commissioner Chris Dzadovsky, Chairman Commissioner Rufus Alexander, City of Fort Pierce Marilyn Minix, Roadrunner Travel Resort Vice -Mayor Linda Bartz, City of Port St. Lucie Chris Egan, Vistana's Beach Club — Sheraton PGA Clive Daem, Dockside Inn Michelle MacNichol, Perfect Drive Golf Villas Members absent: Paul Taglieri, St. Lucie Mets Teresa Arronson, St. Lucie County Chamber of Commerce Staff present: Kathryn Barbieri, St. Lucie County Attorney Charlotte Bireley, St. Lucie County Tourism & Venues Darius McPhall, St. Lucie County Tourism & Venues Also present: Ron Knaggs, UDT Museum Ken Corona, UDT Museum Rick Kaiser, UDT Museum Dave Godshall, UDT Museum Criag Mundt, UDT Museum Ann Satterlee, Sunrise Theatre Kathleen Frederick, A.E. Backus Museum Corinne Frederick, A.E. Backus Museum Jennifer Garrity, St. Lucie County Parks Miriam Charles, Heathcote Botanical Gardens Cris Adams, Heathcote Botanical Gardens Linda Fasano, Arts and Cultural Alliance 1. CALL TO ORDER: Commissioner Dzadovsky called the meeting to order at 1:31 PM. 2. ROLL CALL: Darius McPhall called roll. 3. SELF INTRODUCTION OF GUESTS: Attending guests identified themselves. 4. APPROVAL OF MINUTES The minutes from September 09, 2014 were approved. 5. PUBLIC COMMENT: No public comments. Tourist Development Council Meeting 0 October 8, 2014 6. FINANCIAL REPORT & WEB REPORT: Charlotte Bireley reported that August 2014 revenue was up 14% compared to August 2013. Charlotte Bireley gave the report on the revenue for year to date is up 18.3% from last year. Charlotte Bireley reported that the year to date totals for August bed tax revenue has already surpassed what was projected for the entire year revenue by 21 %. She also highlighted that we are on target for spending the entire projected tourism for the fiscal year. She further highlighted that the expense vs. revenue report for the month of August was middle of the road in comparison to the expenses and revenues during this time last year. Charlotte provided the TDC with a report on the increased activity of the St. Lucie County Tourism web site for the month of September. The month of September was up compared to that month from the previous year. Charlotte commented that the web site visits are expected to increase due to the recent digital advertisements that have been released. 7. Presentation from Capital Grant Recipients: a. Heathcote Botanical Gardens, Chris Adams introduced herself and give a brief presentation of how the grant has assisted the Gardens. Adams commented on how the garden has went from a local attraction to a sought after destination attraction. b. National Navy SEAL Museum, Craig Mundt gave short introduction about himself and too highlighted how the grant has been a benefit to the SEAL Museum, specifically noting the renovations of the existing structures as well as the ability to bring in attractions that has increased the customer base. c. Backus Museum and Gallery, Kathleen Frederick gave background and history of the Museum and presented a revised scope of the project and discussed how the grant will allow them to better preserve the existing art and how the grant will be used in the new projected expansion of the current Backus Museum. 8. Other Business: Commissioner Dzadovsky highlighted his visit with Club Med management team. He stated that the relationship between the Club Med and the tourism industry could be very beneficial for both industries, highlighting that Club Med does over 200,000 bed nights per year and how the St. Lucie County tourism industry could be a secondary source for lodging when events are taking place at the resort. Page 2 of 3 Tourist Development Council Meeting 0 October 8, 2014 Dzadovsky further stated that Club Med is wanting to reestablish a relationship with the St. Lucie County tourism industry. Vice Mayor Linda Bartz added that the Club Med is also in the process of opening a volleyball academy on site which will be the only academy of volley ball in the country. 9. Adjournment: Meeting adjourned at 3:04 PM. Page 3 of 3 YTD as of TDC Year to Date 2014 9/30/2014 Annual Variance P & L Report Actuals Budget Budget Bed Tax Revenue $ 602,981 $ 475,000 27% Carry Forward $ 231,138 $ 231,138 0% Interest $ 1,500 $ 1,500 0% Total Revenue $ 835,619 $ 707,638 18% Direct Expenses Salaries $ 57,014 $ 62,350 -9% Benefits $ 20,127 $ 24,857 -19% Other Contract Services $ 15,818 $ 20,000 -21% Software Support $ 25,095 $ 10,000 151% Travel $ 3,033 $ 7,000 -57% Communications $ 2,058 $ 1,000 106% Postage $ 13,926 $ 10,000 39% Printing $ 35,348 $ 22,000 61% Promotional Activities $ 4,243 $ 3,000 41% Promotional Entertainment $ 860 $ 3,000 -71% Office Supplies $ 250 $ 1,000 -75% Dues $ 2,064 $ 1,000 106% Aid $ 150,000 $ 150,000 0% G & A $ 61,872 $ 61,868 0% Materials Center $ 118 $ 1,000 -88% Promotional Advertising $ 160,675 $ 175,000 -8% Tax Collector $ 14,616 $ 14,610 0% Total Direct Expenses $ 567,117 $ 567,685 0% Net income $ 268,502 32% TDC Sept 2014 Variance P & L Report Actual Budget Budget Bed Tax Revenue $ 26,413 $ 19,000 39% Carry Forward $ 19,262 $ 19,262 0% Interest $ 125 $ 125 0% Total Revenue $ 45,799 $ 38,387 19% Direct Expenses Salaries $ 6,420 $ 5,196 24% Benefits $ 1,947 $ 2,071 -6% Other Contract Services $ 600 $ 1,667 -64% Software Support $ - $ 36 -100% Travel $ 221 $ 583 -62% Communications $ 7 $ 83 -92% Postage $ 390 $ 833 -53% Printing $ - $ 1,833 -100% Promotional Activities $ - $ 250 -100% Promotional Entertainment $ 98 $ 250 -61% Office Supplies $ 24 $ 83 -72% Dues $ - $ 83 -100% Aid $ - $ - #DIV/01 G & A $ 5,156 $ 5,156 0% Materials Center $ - $ 83 -100% Promotional Advertising $ 15,370 $ 14,583 5% Tax Collector $ 1,218 $ 1,218 0% Total Direct Expenses $ 31,450 $ 34,009 -8% Net Income $ 14,349 31%