HomeMy WebLinkAboutTDCTHE NEXT TOURIST DEVELOPMENT COUNCIL
MEETING
WILL BE HELD ON
Wednesday, February 11, 2015 AT 12:00 PM.
THE MEETING WILL BE HELD AT
Oxbow "co -Center
5400 NE St. James Drive
Poet St. Lucie, 3498
PLEASE CALL 772.462.2130 WITH ANY QUESTIONS.
THANK YOU.
Anyone with a disability requiring accommodation to attend this meeting should contact the St. Lucie County
Community Services Director at (772) 462-1777 or TDD (772) 462-1428 at least forty-eight (48) hours prior to
the meeting.
st.wde
Florida
Ft, (Fierce - Port 5t. Lucie
Hutchinsou Island
ST. LUCIE COUNTY
TOURIST DEVELOPMENT COUNCIL
Wednesday, February 11, 2015
Oxbow Eco-Center
5400 NE St. James Drive, Port St. Lucie, 34983
12:00 p.m.
Call to Order....................................................................................................... Commissioner Dzadovsky
RollCall...............................................................................................................................Darius McPhall
3. Self-Introductions............................................................................................... Commissioner Dzadovsky
4. Approval of Minutes from January 14, 2015...................................................... Commissioner Dzadovsky
5. Public Comment.......................................................................................... Commissioner Dzadovsky
6. Financial & Web Report....................................................................................................Charlotte Bireley
a. December 2014 Revenue and P & L Report
b. December 2014 Monthly Expenses vs. Revenue Comp Report
c. January 2015 Website Activity Report
7. East Coast Greenway & St. Lucie County ............................... Herb Hiller, East Coast Greenway Alliance
8. St. Lucie/Martin Regional Waterways Plan .........................Kim Delaney, TC Regional Planning Council
9. Proposed Event Grant Program.........................................................................................Charlotte Bireley
10. Other Business....................................................................................................Commissioner Dzadovsky
It. Adjournment....................................................................................................... Commissioner Dzadovsky
VISION STATEMENT
By 2017, the St. Lucie County Tourist Development Council will provide a greater impact in promoting
St. Lucie as a top Florida destination for Eco/Adventure/Agri Tourism; amateur/professional sports; and
other known assets, allowing for increased overnight stays.
Please note — Meetings are recorded.
Anyone with a disability requiring accommodation to attend this meeting should contact the St. Lucie
Tourism Office at (772) 462-2130 or TDD (772) 462-1428 at least forty-eight (48) hours prior to the
meeting.
COUNTY
TOURIST DEVELOPMENT
Wednesday, January 14, 2015 0 1:30 P.M.
Lii7Plgttpt
Members present: Commissioner Chris Dzadovsky, Chairman
Marilyn Minix, Roadrunner Travel Resort
Chris Egan, Vistana's Beach Club — Sheraton PGA
Clive Daem, Dockside Inn
Michelle MacNichol, Perfect Drive Golf Villas
Vice -Mayor Linda Bartz, City of Port St. Lucie
Members absent: Commissioner Rufus Alexander, City of Fort Pierce
Staff present: Heather Young, St. Lucie County Attorney
Charlotte Bireley, St. Lucie County Tourism & Venues
Darius McPhail, St. Lucie County Tourism & Venues
Also present: Linda Fasano, Arts and Cultural Alliance SLC
Ted Burrows, St.Lucie Historical Society
Linda Hudson, City of Fort Pierce Mayor
Joy Washauer, Realtor
Rick Hatcher, Treasure Coast Sports Commission
1. CALL TO ORDER: Commissioner Dzadovsky called the meeting to order at 1:34
PM.
2. ROLL CALL: Darius McPhail called roll.
3. GUESTS INTRODUCED THEMSELVES:
Guests introduced themselves.
4. APPROVAL OF MINUTES
The minutes from December 10, 2014 were approved.
5. PUBLIC COMMENT:
No public comments.
6. FINANCIAL REPORT & WEB REPORT:
Charlotte Bireley reported that the tourist tax revenue for November 2014 was
$201,085.00, which is 5% percent higher than the tax revenue from last year
November 2013. The bed tax portion of the tourist received was $40,217.00, which is
41 % higher than what was originally budgeted.
Tourist Development Council Meeting 0 January 14, 2015
Charlotte then addressed the expense vs. revenue report and gave background
on the negative net income figures due to aid from previous months being billed in
total in the month of November.
Charlotte reported an increase in website activity of the St. Lucie County Tourism
web site for the month of December also in comparison to prior months there was an
increase and to December of last year there was increase. She reported that the
website visits for the 2014 was 124,000 and in 2013 was only 103,000.
7. 300th Anniversary of Spanish Treasure Fleet:
Mayor Linda Hudson began the presentation by giving some background history
and the significance of the Spanish Treasure Fleet that sunk during a hurricane in
July 1715. Then she introduced Ted Burrows who continued the presentation with a
more in-depth description of the fleet's history and the history of the Treasure Coast.
Burrows concluded the presentation with asking the Tourist Development Council
for support of future endeavors with the historical society and events associated with
the recognition of this historic event.
8. Tourism Promotion Activities Update:
Charlotte Bireley started her presentation with a reference to a hand out in the
TDC packet that highlighted that Saint Lucie County Equestrian events have doubled
at SLC fairgrounds. The events are responsible for attracting over 50% more visitors
to our area.
Charlotte also highlighted how the improvements at the fairgrounds have
contributed to attracting the horse community.
In addition, Charlotte mentioned IPW is offering a FAM tour of travel writers and
bloggers that are coming to one of the biggest travel shows in Orlando. After the IPW
conference those writers have been invited to stay after and visit some of the selected
travel destinations of Florida. Charlotte stated that if SLC is chosen to host the group it
could be very beneficial for receiving positive publicity.
The SLC annual FAM tour this year will focus on the city of Fort Pierce and the
following year will focus on the city of Port Saint Lucie. The theme this year is Fort
Pierce for fishing and families. Charlotte then gave some proposed ideas on how the
FAM tour will tie the families and the fishing professionals together thus appealing to
both targeted groups.
Charlotte also gave an update on the letter of support that was written on behalf
of the TDC supporting the rezoning of North Hutchinson Island beach property as a
commercial resort area.
Page 2 of 3
Tourist Development Council Meeting 0 January 14, 2015
Bireley concluded her presentation with informing the council of a recent golf
writer from Sweden that writes for an online publication. He golfed extensively in Saint
Lucie County and noted that the courses were some of the top in Florida.
Charlotte also gave an update on the local webcams. She reported that 2 of the 3
cameras are up, but are not publicized. They are currently waiting on the installation of
a dedicated hard line at the third location.
9. Other Business:
Commissioner Dzadovsky reiterated the initial mission statement of the council.
He also expounded on how successful the council had been thus far on promoting
the tourism.
Paul Taglieri gave an update on the state of the art gym facility. The facility will be
open for possible use.
10. Adjournment:
Meeting adjourned at 2:45 PM.
Page 3 of 3
TDC Dec 2014
Variance
P & L Report
Actual
Budget
Budget
Bed Tax Revenue
$
50,417
$
38,000
33%
Carry Forward
$
19,602
19,602
0%
Interest
$
42
$
42
0%
Total Revenue
$
70,061
$
57,644
22%
Direct Expenses
Salaries
$
4,975
$
5,366
-7%
Benefits
$
1,796
$
2,202
-18%
Other Contract Services
$
2,519
$
1,667
51%
Software Support
$
3,900
$
1,792
118%
Travel
$
626
$
583
7%
Communications
$
-
$
83
-100%
Postage
$
198
$
1,000
-80%
Printing
$
135
$
1,833
-93%
Promotional Activities
$
1,858
$
250
643%
Promotional Entertainment
$
96
$
1,083
-91%
Office Supplies
$
-
$
83
-100%
Dues
$
2,803
$
100
2703%
Aid
$
7,500
$
12,500
-40%
G & A
$
5,156
$
5,156
0%
Materials Center
$
-
$
83
-100%
Promotional Advertising
$
6,067
$
13,750
-56%
Tax Collector
$
1,218
$
1,218
0%
Total Direct Expenses
$
38,845
$
48,750
-20%
Net Income $ 31,216 45%
YTD as of
TDC Year to Date 2014
12/31/2014
Annual
Variance
P & L Report
Actuals
Budget
Budget
Bed Tax Revenue
$
127,139
$
500,000
-75%
Carry Forward
$
58,806
$
235,225
-75%
Interest
$
126
$
500
-75%
Total Revenue
$
186,071
$
735,725
-75%
Direct Expenses
Salaries
$
15,629
$
64,390
-76%
Benefits
$
5,502
$
26,420
-79%
Other Contract Services
$
3,578
$
20,000
-82%
Software Support
$
18,900
$
21,500
-12%
Travel
$
1,545
$
7,000
-78%
Communications
$
10
$
1,000
-99%
Postage
$
1,216
$
12,000
-90%
Printing
$
135
$
22,000
-99%
Promotional Activities
$
1,858
$
3,000
-38%
Promotional Entertainment
$
96
$
13,000
-99%
Office Supplies
$
125
$
1,000
-88%
Dues
$
2,803
$
1,200
134%
Aid
$
42,500
$
150,000
-72%
G & A
$
15,468
$
61,868
-75%
Materials Center
$
-
$
1,000
-100%
Promotional Advertising
$
21,670
$
165,000
-87%
Tax Collector
$
3,654
$
14,616
-75%
Total Direct Expenses
$
134,689
$
584,994
-77%
Net income
$
51,382
28%
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[Date of issue] 2015
Mr. Billy Hattaway. Secretary
District One
Florida Department of Transportation
801 N. Broadway Avenue
Bartow, Florida 33830-3809
Dear Secretary Hattaway:
For the year 2014, St. Lucie County
RV sites and condo rentals, which f<
taxes. According to the Florida Dep<
Report of October 2, 2013, hospitali
percent of the county work force.
i'inventory,,of 4,934 hotel, motel,
generated'$3 million in room
t of Economic Opportunity
leisure, jobs account for 13.4
Among visitors, the county sees;"an increasing, number who arrive by
bicycle and who, otherwise arrivingbyair. and/or, by car, ride bicycles
during their stays. St Lucie County constitutes a vital link for the East
Coast Greenway along ,its' -Maine -Florida route. ,.Data for the economic
impacts of bicycle,touring are summarized at
http://www.adventurecycling,.org/route=and-maps/us-bicycle-.
routesystemlimplement=a=us-bike-routelbenefits-and-buildina-
Accordingly, St. Lucie County has invested in many ways to market to the
bicycle touring market. The county in 2010 developed a Bicycling & Trails
Master Plan.It has built almost five north -south miles of its proposed
network to AASHTO standards, which miles have been designated by the
Greenway Alliance. The County Transportation Planning Organization has
been first among thel3,counties of the Greenway through Florida to
request that signs for the Greenway be posted along its entire route that
traverses FDOT right of way. Indeed, the TPO is at work now with FDOT
District 4 for permitting these signs.
FDOT can provide additional important assistance for touring cyclists by
allowing the posting of East Coast Greenway way -finding signs at intervals
along through its entire 13-county Florida route. Such signage programs
are now in place through most of the 14 Greenway states north of Florida
to Maine, These signs are important for more than cyclists' safety: They tell
cyclists that Florida is part of a national trail system that generates word-of-
mouth marketing to the cycling world. Cyclists know they're welcome in
Florida. They find back-up from cycling pages on the VISIT FLORIDA
website, from a comprehensive trails website under compilation by the
Department of Environmental Protection, from Florida pages at
www.greenway.org., and from www.flgreenway.org.
The St. Lucie County Tourist Development Company urges FDOT to permit
the installation of signs along the entire route of the East Coast Greenway.
Co-partners will work with FDOT to help fund these signs, their posting and
maintenance, including county government offices,'tourism authorities such
as ours, foundations and the private sector. The St. Lucie County Tourist
Development Council welcomes FDOT's further leadership in facilitating
this program.
/signature of TDC chair/