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Home My WebLink AboutTDC Backup 122017 (2)Visit St. Lucie County Fiscal Year 2017 (October 2016 — September 2017) R vri��r��re st.wcie Florida Ft. Pierce • Port St. Lucie • Hutchinson Island Phillip Downs, Ph.D. Joseph St. Germain, Ph.D. Rachael Anglin Hope Wiggins Downs & St. Germain Research downs & st. germain Purpose of Economic Impact Research I l 7 •® st.wde Florida Ft. Pierce - Port St. Lucie • Hutchinson Island Document Inform Marketing Now Florida's So largest City asnunaaL.11— es RICH Y; W I LD L+. a,n��„ S,rar,E�aanarac.�.a,�Er�aoE 2 Inspire Communicate downs & st. germain 101 R E S E A R C H Tourism Matters to St. Lucie County 0 n 000 �a0p 0 0 00 00 ,&801.665.800 Economic Impact St.Wcie QJJ Florida downs & st. germain Ft. Pierce - Port St. Lucie R 3 f'� E f''' f C • Hutchinson Island S A R C H 1951560 visitors Uirlf�E�ore �Jl St.LucI Florida ' downs & st. germain Ft. Pierce - Port St. Lucie • Hutchinson Island tab R E S E A R C H 111731424 Hotel Rooms Generated by Visitors 7,,9 6 � jobs am $225,763,010 in wages St.Lucie P Florida Ft. Pierce - Port St. Lucie • Hutchinson Island me downs & st. germain 16 R E S E A R C H Visitors Create Jobs VISITORS TO g� ST. LUCIE COUNTY Uir/far�Eore St.Wde Qmd Florida Ft. Pierce - Port St. Lucie 7 • Hutchinson Island ST. LUCIE COUNTY JOB downs & st.7germain 101 R E S E A R C H $3,c)?.3, 390 TDT paid a 0 0 Visitors save St. Lucie County residents $31LI per household 9 Executive Summary st was-41 Florida Ft. Pierce • Port St. Lucie • Hutchinson Island Visitor Tracking FY 2017 1' downs & st. germain ®14% U..r;far�n'Ec�ore ,�i St-Wcie ? Qrd.-d Florida Ft. Pierce - Port St. Lucie • Hutchinson Island Origin of Visitors of visitors were from areas outside the U.S. 11 F% 101 downs & st. germain R E S E A R C H U..r;far�n'Ec�ore ,�i St.Wcie Qmd Florida Ft. Pierce - Port St. Lucie • Hutchinson Island Origin of Visitors 66%of visitors were from 6 states or Canada op 6 States or Canada downs & st. germain 101 R E S E A R C H U:.rifacm'Ecore St-Wcie ? Qr�d_d Florida Ft. Pierce - Port St. Lucie • Hutchinson Island Origin of Visitors 4 i n 10 visitors were from 8 U.S. markets Surrounding counites New York City '4 Orlando O /o Miami -Ft. Lauderdale Atlanta Washington DC -Baltimore Philadelphia Pittsburgh downs & st. germain 13 16 R R S E A R C H Visitors' Accommodations 47% 23% 30% Paid Accommodations Friends & Relatives Day Trippers 7 / US/�AI�O �KL70/2 %,001 St.Wcie Florida 14 downs & st. germain Ft. Pierce - Port St. Lucie [ CC • Hutchinson Island R C C J C A R C H Visitors' Paid Accommodations 50% Hotel/motel 17% Rental house/condominium St.Wde Q� Florida Ft. Pierce - Port St. Lucie • Hutchinson Island 15 18% Personal house/condo 11% RV park/campground/cabin 60 MA 101 downs & st. germain R E S E A R C H Travel Parties The typical visitor traveled in a party composed of people of visitors traveled as couple to St. Lucie County / US/"Arw7 67 11 St.Wde PQ Florida Ft. Pierce - Port St. Lucie • Hutchinson Island traveled with at least one person under the age of 20 in their travel party 3 in 10 visitors traveled by themselves to St. Lucie County downs & st. germain 16 #01R R S E A R C H Transportation 669/( of visitors drove to 179/ of all visitors flew in via Palm St. Lucie County U..r;far�n'Ec�ore ,�i St.Wcie Q� Florida Ft. Pierce - Port St. Lucie • Hutchinson Island 17 Beach International Airport 7 8% of all visitors flew in via Miami International Airport 101 downs & st. germain R E S E A R C H ➢ Visitors spent 4 01 U,Isz,, rW167 re ,�i St.Wde Florida Q� �� Ft. Pierce - Port St. Lucie • Hutchinson Island Length of Stay 1 nights in St. Lucie County 18 f 'When including visitors who stayed longer than 1 month, average nights stayed is 18.2 nights. downs & st. germain R E S E A R C H Visitation ➢ 23% were first time visitors 0, 7 / US/"AINO 67 112NO0 St.Wcie QJJ Florida 40 Ft. Pierce - Port St. Lucie 19 • Hutchinson Island downs & st. germain R E S E A R C H Visitor Satisfaction ➢ Visitors gave St. Lucie County a 9.21 as a place to vacation E of visitors will return to St. Lucie County 71NO00, t.Wde PQ Florida Ft. Pierce - Port St. Lucie • Hutchinson Island 110=Excellent; 1=Poor. S downs & st. germain 20 16 R R S E A R C H Top Reasons for Visiting Relax & unwind 4 Family vacation 01 US""W.7 67 112NO0 St.Wde PQ Florida Ft. Pierce - Port St. Lucie • Hutchinson Island Friends or family Visit art galleries, museums, cultural events jklk. . W61,�M OW Ahma. 21 Attractions F ... 4W"Mn� L .M 0' Beach Special occasion downs & st. germain 16 R E S E A R C H Top Activities During Visit Relax & unwind Attractions 01 �/slf�67 11 ,�i St-Wcie Florida Ft. Pierce - Port St. Lucie • Hutchinson Island Friends or family I -: 46 Family vacation Beach Resta u ra nts Visit art galleries, museums, cultural events Sporting event A downs & st. germain 22 16 R E S E A R C H Visitor Spending ➢Visitors spent $25E a day ➢Visitors spent $1,625 on their trip 0, / U's"',x O7 67 112NO0 St.Wcie Florida Ft. Pierce - Port St. Lucie • Hutchinson Island 23 16 downs & st. germain R E S E A R C H Trip Planning ➢ 41% of visitors planned their trip 1 to 3 weeks in advance ➢ Top trip planning sources: Friends Airline website Google, Bing, etc. -916- Tv WA M M St. Lucia County, Florida M 3 F- E LT A Tripit 4 � OHO. `TripAdvis— Auk ESCAP 411110, ID Florida Ft. Pierce, Port St. Lucie - Hutchinson island Trip planning app 24 Hotel website I CF 7. Lf LMIMIM Travel website Gza=11i Discover New Deals F—iry Day "0' Best Price. GUARANTEED. We guarantee the lowest price on everything you oo. 1 4% downs & st. germain 101 R E S E A R C H Other Destinations ➢ 14% of visitors considered other destinations in place or in addition to St. Lucie County when planning their trip, including the following: Jensen Beach "No- jEp8z?4 "W West Palm Beach Vero Beach .7% � "VI �0001 St.Wcie Qmd Florida Ft. Pierce - Port St. Lucie 25 • Hutchinson Island Ilk downs & st. germain R E S E A R C H Additional Upscale Hotels ➢ of visitors would visit more often if there were additional upscale hotels on the beach. ➢ 47% of visitors agree that adding upscale hotels on the beach would make St. Lucie County a more attractive destination to visit. 0, 7 / US/"AINO 67 112NO0 St.Wcie PQ Florida Ft. Pierce - Port St. Lucie • Hutchinson Island 26 41 downs & st. germain R E S E A R C H Advertising & Promotions ➢ of visitors had seen, read or heard advertising or promotions about the St. Lucie County area ➢ of visitors who had seen, read or heard advertising or promotions about the area recalled Visit St. Lucie County as the sponsor ➢ of visitors used the Visit St. Lucie mobile app • VcriSvn Lit �e:06 PM O Explore ,Bea i Dinin ' St-Wcie X Florida Ft. Pierce • Port St. Lucie • Hutchinson Island 27 , to downs & st. germain R E= S E A R C H Demographics ➢The typical St. Lucie County Visitor: ➢Is '33 years old ➢Has a median household income of $72,700 ➢Is Caucasian( 76%) ➢Is female (52%) St.wde Qmg Florida Ft. Pierce - Port St. Lucie • Hutchinson Island downs & st. germain 28 16 R R S E A R C H St.Luc�e ; Florida Ft. Pierce - Port St. Lucie - Hutchinson Island Detailed Findings 40 downs & st. germain fb P F S F A P C H Key Performance Indicators Economic Indicators Visitors Direct expenditures Total economic impact Room nights generated Jobs created Wages paid Sales Taxes paid Tourist Development Tax St-Wcie Florida Ft. Pierce - Port St. Lucie • Hutchinson Island 30 2017 1/195/560 $52015621200 $80116651800 1/173/424 7,965 $225,763,010 $33,836,544 $3,923,390 downs & st3Ggermain 16 R E S E A R C H Key Performance Indicators FY 20� Visitors 1/195/560 Occupancy 66.6% Room rates $96.15 Rev PA R $64.04 Travel party size 2.9 Nights spent 6.3 Will return 94% Rating of experience 9.21 ® 10n a 10-point scale. St-Wcie Florida 41 downs & st3lgermain Ft. Pierce - Port St. Lucie 31 f'� R E f''' f c • Hutchinson Island S A R C H Inside Story • Each visitor spends $435 in St. Lucie County • 15C visitors = 1 job in St. Lucie County • Visitors save each St. Lucie County household $314 in taxes St.Wde Qmd Florida Ft. Pierce - Port St. Lucie • Hutchinson Island 32 downs & st32$ermain 16 R E S E A R C H Visitors' Direct Spending St. Lucie County Visitors spent $520,562,200 in FY 2017 Accommodations Restaurants Groceries Shopping Entertainment Transportation Other $13,364,100 01 / US/�AI�O7 �KL70/2 *0 St.Wde PQ Florida Ft. Pierce - Port St. Lucie 33 • Hutchinson Island $77,083,500 $55,751,600 $66,792,000 $62,644,400 $134, 740, 600 $110,186,000 downs & st33germain 16 R E S E A R C H Visitors to St. Lucie County 1,195,560 — Tota I Visitors to St. Lucie County • 5611913 —Stayed in paid accommodations • 2711392 —Visited friends and relatives (VFRs) • 3621255 —Day visitors St.Wde Qmd Florida Ft. Pierce - Port St. Lucie • Hutchinson Island 34 16 downs & st34germain R E S E A R C H Direct Spending by Visitor Type Total Visitors staying in Paid Accommodations Visiting Friends and Relatives (VFRs) Day Trippers 0, 7 U/ S/�AI�O �KL70/2 O0 St.Wde PQ Florida Ft. Pierce - Port St. Lucie • Hutchinson Island $520,562,200 $396,659,200 $98,893,200 $25,009,800 downs & st3_5germain 35 16 R E S E A R C H Origin of Visitors U.S. Market r, of Visitors Surrounding Counties 11% New York City 7% Orlando 6% Miami -Ft. Lauderdale 6% Atlanta 4% Washington DC -Baltimore 2% Philadelphia 2% Pittsburgh 2% Detroit 2% us;'APP'� St.Lucie Florida Ft. Pierce • Port St. Lucie • Hutchinson Island 36 of St. Lucie County visitors live in 4% 10 ■ Southeast ■ West ■ Northeast International markets ■ Midwest 4% downs & st. germain 16 R E S E A R C H Origin of Visitors 62% of St. Lucie County visitors live in states or Canada Origin Florida New York New Jersey Canada Georgia Pennsylvania Connecticut St.7% Wcie Florida Ft. Pierce - Port St. Lucie • Hutchinson Island "7ercentage of Visitors qmq 37 34% 9% 6% 6% 4% 4% 3% downs & st. germain R E S E A R C H Visitors' Accommodations Paid accommodations Not staying overnight in St. Lucie County on this trip (Day Tripper) Friend's and/or relative's residence 7 / US/�AI�O �KL70/2 ,�I St.Lucie Florida Ft. Pierce - Port St. Lucie • Hutchinson Island 38 23% 30% 47% downs & st. germain R E S E A R C H Visitors' Paid Accommodations Hotel/motel Personal house, condo, timeshare, etc. Rental house, condominium, etc. RV park/campground/cabin Friends or relatives 1% Other 2% 7 / US/�AI�O �KL70/2 ,�I St.Lucie Florida Ft. Pierce - Port St. Lucie 39 • Hutchinson Island 11% 50%1 18% 17% 'Only asked of visitors staying in paid accommodations. downs & st. germain R E S E A R C H Travel Parties • The typical visitor traveled in a party composed of people • 47% traveled with at least one person under the age of 20 in their travel party • 651V of visitors traveled as a couple or a gamily As a family As a couple By yourself With a group of friends With business associates With a tour group, friends, etc 7 / US/�AI�O �KL70/2 ,�I St.Lucie Florida Ft. Pierce - Port St. Lucie • Hutchinson Island 4% 1% 0% 26% 39% 30% downs & st. germain 40 16 R E S E A R C H Typical St. Lucie County Visitor • to St. Lucie County (66%) • who flew used the following airports: Palm Beach International Airport Miami International Airport Orlando International Airport Ft. Lauderdale -Hollywood International Airport Other 7 / US/�AI�O �KL70/2 ,�I St.Lucie Florida Ft. Pierce - Port St. Lucie • Hutchinson Island 2% 17% 9% 24% 50% downs & st. germain 41 16R E S E A R C H Typical St. Lucie County Visitor • Spent 6.3 nights in St. Lucie County • When including long term vistiorsl, average nights stayed is 23% were first time visitors • 10% had visited more than 10 times That was my first visit 2-3 visits 4-5 visits 6-10 visits 11-20 visits 21+ 3% 7% 9% 15% 23% 23% Don't know 20% 'People who stayed longer than 1 month. St-WcieON Florida ' downs & st. germain Ft. Pierce - Port St. Lucie 42 R C C S C CC A R C H • Hutchinson Island Visitor Satisfaction • Visitors gave St. Lucie County a rating of 9.21 as a place to vacation2 • will return to St. Lucie County Definitely will return Probably will return Don't know 6% 20% 74% 110=Excellent; 1=Poor. 1<1% of visitors who gave St. Lucie County a rating of 6 or below gave the ® following suggestions for improvement: 1. More to do during the day; 2. Uirlfa�w�Eore ,�� More/better restaurants; 3. Less expensive, 4. More to do at night St.Wde Florida downs & St. germain Ft. Pierce - Port St. Lucie 43 • Hutchinson Island R E S A R C H Reasons for Visiting To relax and unwind Visit friends or family Beach Family vacation Visit art galleries, museums, cultural events Attractions Special occasion - wedding, anniversary, reunion, girls' weekend, golf trip etc. Go to restaurants Attend or participate in a sporting event Special event Golf, tennis, etc. Fishing, hunting, etc. Business, conference, meeting, etc. Look for a place to relocate Water sports such as boating, kayaking, jet skiing, etc. Shopping, antiquing Nature, environment, bird watching, etc. Go to bars and night clubs 10 ► Biking, hiking, running�o,� StOde �,� Other Florida Ft. Pierce - Port St. Lucie 44 • Hutchinson Island 31% 22% 11% 9% 8% 6% 5% 4% 4% 4% 3% 2% 1% 1/ 0% 'Up to three responses permitted. 35%1 7% 4% downs & st. germain I 1b R E S E A R C H Visitor Activities To relax and unwind Visit friends or family Beach Go to restaurants Attractions Family vacation Visit art galleries, museums, cultural events Attend or participate in a sporting event Special occasion - wedding, anniversary, reunion, girls' weekend, golf trip, etc. Special event Shopping, antiquing Golf, tennis, etc. Fishing, hunting, etc. Water sports such as boating, kayaking, jet skiing, etc. Business, conference, meeting, etc. Look for a place to relocate Nature, environment, bird watching, etc. Go to bars and night clubs ► 10 Biking, hiking, running �o,� StOde �,� Other Florida Ft. Pierce - Port St. Lucie 45 • Hutchinson Island 32% 31% 28% 20% 17% 13% 12% 9% 8% 7% 6% 5% 4% 4% 3% 3% 1% 'Multiple responses permitted. 5% 47%1 38% downs & st. germain 16 R E S E A R C H Visitor Activities vs. Reason for Visit To relax and unwind Visit friends or family Beach Go to restaurants Attractions Family vacation Visit art galleries, museums, cultural events Attend or participate in a sporting event Special occasion - wedding, anniversary, reunion, girls' weekend, golf trip, etc. Special event Shopping, antiquing Golf, tennis, etc. Fishing, hunting, etc. Water sports such as boating, kayaking, jet skiing, etc. Business, conference, meeting, etc. Look for a place to relocate Nature, environment, bird watching, etc. Go to bars and night clubs �,o� ,�,�► 10 Biking, hiking, running StI .f irip rOther Florida Ft. Pierce - Port St. Lucie • Hutchinson Island 46 35% 4 31% 38% 32% 22% 31% 9% 28% 13% 14%20% 17% 14% 8% 13% 113/0 9% 6% 2% 8% 7% 5% 449 34o/ 4% 4qq% 4� 1%09/0 Visitor Activities' z Reason for Visit % 'Multiple responses permitted. 1/o 2Up to 3 responses permitted. 0 °0 �% 5 0 downs & st. germain R E S E A R C H Trip Planning Cycle • 4 in 10 visitors planned their trip only 1-3 weeks in advance 1-3 weeks A month or so 2 months 9% 3 months 6% 4 to 5 months 7% 6 months or more 7% Not sure 7/ U's"',x O7 67 ll2 �10001 St.Wde PQ Florida Ft. Pierce - Port St. Lucie 47 • Hutchinson Island 12% 19% 41% downs & st. germain 16 R E S E A R C H Trip Planning Sources • 5% of visitors accessed the Visit St. Lucie mobile app Visitors used the following sources to plan their trips': Talk to friends 49% Search on Google, Bing, etc. 28% Go to a hotel/resort website 15% Go to an airline website (e.g., Delta.com) 13% Use a trip planning app (Tripit, TripAdvisor, Four Square, etc.) 12% Use a flight or hotel website such as Priceline, Expedia , etc. 12% St. Lucie Travel Guide 8% Go to www.VisitStLucieFla.com 3% Go to VISITFLORIDA.com 3% Personal social media (such as personal pages of celebrities, friends, family, etc.) 3% Destination social media (i.e., Facebook or Twitter page of Visit St. Lucie County, etc.) 2% Look at travel magazines 2% Contact a travel agent 1% Read travel guides (Frommer's, Fodor's, etc.) 1% Deal -based promotion (Living Social, Groupon, etc.) 1% Other 3% ,�, 10 'Multiple responses permitted. St.Wde P FloridaI* ' downs & St. germain Ft. Pierce - Port St. Lucie 48 C J [ CC • Hutchinson Island R C C A R C H Other Destinations • ��, of visitors considered one or more of the following destinations in place or in addition to St. Lucie County when planning their trip'. Places most often considered by these 14% were: Jensen Beach West Palm Beach Vero Beach Florida Keys Orlando Stuart Ft. Lauderdale Miami Daytona Beach Cocoa Beach Ft. Myers Melbourne Sarasota New Smyrna Beach Jacksonville Panama City Destin Charlotte Harbor 7 / US/�AI�O �KL70/2 ,�I St.Lucie Florida Ft. Pierce - Port St. Lucie • Hutchinson Island 7% 17% 17% 28% 26% 25% 'Multiple responses permitted. 33% downs & st. germain 49 1b R E S E A R C H Additional Upscale Hotels • 18% of visitors would visit St. Lucie County more often if there were additional upscale hotels on the beach: Yes No Don't know V.rifa�w�E�are ,�! St.Wde Florida Ft. Pierce - Port St. Lucie • Hutchinson Island • of visitors agree that adding upscale hotels on the beach would make St. Lucie County a more attractive destination to visit vs. West Palm Beach, Jensen Beach, Vero Beach, and other similar areas: 18% Yes 44% No 27% 38% Don't know 26% 47% downs & st. germain 50 16 R E S E A R C H Advertising & Promotions • 1 1% of visitors had seen, read or heard advertising or promotions about the St. Lucie County area on the following medial: Billboard Print advertisement (magazines, etc.) Online advertisement 18% News story/article 13% Radio 11% Television 10% Social media post 10% Other 4% Don't know 7% 7 / US/�AI�O �KL70/2 ,�I St.Lucie Florida Ft. Pierce - Port St. Lucie • Hutchinson Island • Visitors who had seen, read or heard advertising or promotions about the St. Lucie County area recalled the following sponsors': 31% Restaurant 29% Visit St. Lucie County Chamber of Commerce Attraction Hotel, campground, etc. VISIT FLORIDA Other Don't know 51 9% 90/ 5% 4% 20% 42% 'Multiple responses permitted. 41 downs & st. germain R E S E A R C H Visitor Profile St.Luc�e ; Florida Ft. Pierce- Port St. Lucie downs & st. germain • Hutchinson Island P F S F A P C H 18 to 24 1 25 to 34 8% 35 to 49 50 to 65 Over 65 7 / US/�AI�O �KL70/2 ,�I St.Lucie Florida Ft. Pierce - Port St. Lucie • Hutchinson Island 53 19% Median age = 53 33% 39% downs & st. germain RESEARC H Household Income in 2016 Less than $30,000 $30,000 to $49,999 $50,000 to $74,999 $75,000 to $99,999 $100,000 to $149,999 $150,000 or more 7 / US/�AI�O �KL70/2 ,�I St.Lucie Florida Ft. Pierce - Port St. Lucie • Hutchinson Island 5% 7% 54 16`/0 17% 23% Median HHI = $72,700 downs & st. germain 16 R E S E A R C H Race/Ethnicity Caucasian 76% African -American 9% Hispanic 5% Asian 2% Other 8% 7 / US/�AI�O �KL70/2 ,�I St-WcieMA Florida downs & st. germain Ft. Pierce - Port St. Lucie 55 CC • Hutchinson Island R C C S C A R C H 52% "sI St.7% Wde Florida Ft. Pierce • Port St. Lucie • Hutchinson Island Gender Male 56 Female downs & st. germain 16 R E S E A R C H Quarterly Comparisons St.Wcie,. Florida Ft. Pierce • Port St. Lucie • Hutchinson Island 1' downs & st. germain Visitors Direct expenditures Total economic impact Occupancy Room rates RevPAR Room nights TDT collections St.Wde Florida Ft. Pierce - Port St. Lucie • Hutchinson Island Quarterly Comparisons 2781055 3251709 2981007 2931790 $105,544,200 $181,686,600 $126,295,200 $107,036,200 $162,538,100 $279,797,400 $194,494,600 $164,835,800 1/195/560 $520,562,200 $801,665,800 59.8% 76.7% 64.9% 65.0% 66.6% $84.28 $121.20 $87.91 $85.84 $96.15 $50.40 $92.96 $57.05 $55.80 $64.04 265,792 333,484 285,314 288,834 11173,424 $759,075 $1,455,355 $910,200 $798,760 $3,923,390 downs & st. germain 58 16 R R S E A R C H Quarterly Comparisons F1st 2nd 3rd 4th FY 2017 Quarter Quarter Quarter Quarter kk- Median age 54 57 51 48 53 Median household $62,500 $78,500 $72,900 $72,200 $72,700 income From Southeast 53% 31% 49% 56% 45% From Florida 43% 21% 39% 44% 34% Travel party size 2.9 2.8 2.7 3.1 2.9 Drove 72% 65% 62% 69% 66 1st time visitor 23% 30% 9% 27% 23% 10+ visits to St. Lucie 20% 4% 9% 12% 10% Caucasian 87% 86% 65% 63% 76% ® * Includes day trippers and visitors staying with friends and relatives (VFRs) r�E Uirifa�ore! St.Wde Florida Ft. Pierce - Port St. Lucie 59 • Hutchinson Island downs & st5sgermain 16 R E S E A R C H Quarterly Comparisons Rating of St. Lucie 8.6 9.0 9.5 9.4 9.2 County* Likelihood of 94% 92% 95% 95% 94� ° returning Used Visit St. Lucie 7% 4% 4% 5% 5� ° County mobile app Considered other 18% 14% 11% 13% 14% destinations Recalled advertising 18% 11% 8% 15% 13% or promotions Female 43% 52% 56% 58% 52% * 10 point scale Uirifar�E�ore ,�! St-Wcie Florida Ft. Pierce - Port St. Lucie 60 • Hutchinson Island downs & strcgermain 16 R E S E A R C H Quarterly Comparisons Paid accommodations VFRS Day trippers Traveled as a couple Traveled as a family Length of stay Visitor spending per day Visitor spending per trip St.Wde Q� Florida Ft. Pierce - Port St. Lucie • Hutchinson Island 42 % 46 % 47% 50 % 47% 27% 21% 22% 23% 23% 31% 33 % 31% 27 % 30% 37% 43% 34% 33% 39% 34% 35% 44% 31% 26% 6.6 6.9 5.5 5.9 6.3 $254 $297 $264 $220 $258 $1,678 $2,049 $1,452 $1,298 $1,625 downs & st. germain 61 #01R R S E A R C H Quarterly Comparisons Top Origin Oct -Dec Jan -Mar Apr -June July -Sept States FY 2017 AM 2016 2017 2017 2017 idi AMMMM Florida 43% 21% 39% New York 7% 11% 8% New Jersey 5% 8% 6% Pennsylvania 3% 4% 3% Georgia 4% 3% 4% Connecticut 4% 5% 3% Canada 6% 8% 5% 44% 44% 34 % 6% 9% 6% 6% 3% 4% 4% 4% 2% 3% 2% 6% IISW'AfV'Ec�ore St.Wde va Florida downs & st. germain Ft. Pierce - Port St. Lucie 62 f'� R E f''' f C • Hutchinson Island S A R C H Quarterly Comparisons ..._�__I.ct-Dec Jan -Mar Marke!!..._ 2016 2017 Surrounding 25% 8% Counties New York City 5% 9% Orlando 3% 4% Miami -Ft. 6% 3% Lauderdale Atlanta 3% 2% Philadelphia 2% 2% Pittsburgh 1% 3% Washington 3% 3% DC -Baltimore St.Wde Florida Ft. Pierce - Port St. Lucie 63 • Hutchinson Island 8% 8% 11% 6% 6% 7% 10% 8% 6% 9% 7% 6% 4% 4% 4% 1% 3% 2% 3% 2% 2% 2% 2% 2% downs & st. germain R E S E A R C H Methodology • The economic impact of tourism on St. Lucie County is based on data collected from over 3,465 visitors to St. Lucie County in FY2017. Interviews were conducted throughout St. Lucie County. • Total economic impact of tourism on St. Lucie County is a function of direct spending by visitors in St. Lucie County & induced + indirect effects of this spending. • Indirect effects are increased business spending resulting from tourism dollars. • Induced effects are increased household spending resulting from tourism dollars. • Downs & St. Germain Research uses IMPLAN to calculate the economic multiplier for St. Lucie County (1.54). 'Over 1,500 organizations use IMPLAN, which has been used to model the economic impact of tourism since ® 1992. Agencies such as FEMA, EPA, Federal Reserve Bank, and Bureau of Land Management use IMPLAN. UiW'ANP'E= , P St.Wde Q Florida , downs & st. germain Ft. Pierce • Port St. Lucie 64 E R f C • Hutchinson Island f'S A R C H Economic Impact of Tourism Study R vri��r��re st.wcie.. Florida Ft. Pierce • Port St. Lucie • Hutchinson Island Fiscal Year 2017 Charlotte Bireley — Director of Tourism & Marketing St. Lucie County 772-462-1539, BireleyC@stlucieco.org Joseph St. Germain, Ph.D., President, joseph@dsg-research.com Phillip Downs, Ph.D., Senior Partner, pd@dsg-research.com Rachael Anglin, Senior Project Director, rachael@dsg-research.com Hope Wiggins, Project Director, hope@dsg-research.com Downs & St. Germain Research 850-906-3111: www.dsg-research.com downs & st. germain