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Home My WebLink AboutTDC Packet January 17St.Wcie Q RoNda ij Ft. Pierce • Port St. Lucie • Hutchinson island ST. LUCIE COUNTY TOURIST DEVELOPMENT COUNCIL Wednesday, January 11, 2017 St. Lucie County Administration Building 2300 Virginia Avenue Fort Pierce, FL 34982 12:30pm PLEASE NOTE LOCATION & TIME OF MEETING 1. Call to Order......................................................................................................................Chris Dzadovsky 2. Roll Call.............................................................................................................................. Tayler Hardison 3. Self-Introductions..............................................................................................................Chris Dzadovsky 4. Memorandum of Voting Conflict Form for Paul Taglieri.................................................. Tayler Hardison 5. Approval of Minutes from December 14, 2016.................................................................Chris Dzadovsky 6. Public Comment......................................................................................................... Chris Dzadovsky 7. Financial & Web Report ...................................................................... Charlotte Bireley / Tayler Hardison a. November 2016 Revenue and P & L Report b. November 2016 Monthly Expenses vs. Revenue Comp Report c. November 2016 Website Activity Report d. November Social Media Activity Report — Tayler Hardison 8. Ecotourism Goals............................................................................ Charlotte Bireley & Wren Underwood 9. New Tourism Website Demo................................................................................................... Reuben Dye 10. Other Business...................................................................................................................Chris Dzadovsky 11. Adjournment......................................................................................................................Chris Dzadovsky VISION STATEMENT By 2017, the St. Lucie County Tourist Development Council will provide a greater impact in promoting St. Lucie as a top Florida destination for Eco/Adventure/Agri Tourism; amateur/professional sports; and other known assets, allowing for increased overnight stays. Please note — Meetings are recorded. Anyone with a disability requiring accommodation to attend this meeting should contact the St. Lucie Tourism Office at (772) 462-1472 or TDD (772) 462-1428 at least forty-eight (48) hours prior to the meeting. ST. LUCIE COUNTY TOURIST DEVELOPMENT COUNCIL MEETING Wednesday, December 14, 2016 0 12:30 P.M. MINUTES Members present: Chris Dzadovsky, St. Lucie County Commissioner Rufus Alexander, City of Fort Pierce Mayor Greg Oravec, City of Port St. Lucie Terissa Aronson, St. Lucie County Chamber of Commerce Michelle MacNichol, Perfect Drive Vacation Rentals Chris Egan, Vistana Beach Club — Sheraton PGA Paul Taglieri, St. Lucie Mets Buzz Smith, The Beachfront Inn Members absent: Clive Daem, Dockside Inn Staff present: Katherine Barbieri, St. Lucie County Attorney Charlotte Bireley, St. Lucie County Tourism Tayler Hardison, St. Lucie County Tourism Wren Underwood, St. Lucie County ERD Mark Satterlee, St. Lucie County BOCC Sandi Bogan, St. Lucie County ERD Also present: Rick Hatcher, Treasure Coast Sports Commission Bill Gibson, Motorized Kayaks Cathy Gibson, Motorized Kayaks Noreen Kruse, Hutchinson Island Plaza Hotel Anne Satterlee, Sunrise Theater Jill Hanson, Residence Inn Cindy Crowe, Tax Collector's Office Betsy Moulton, Tax Collector's Office Cathy Matos, Homewood Suites 1. CALL TO ORDER: Commissioner Chris Dzadovsky called the meeting to order at 12:33 PM. 2. ROLL CALL: Tayler Hardison called roll. 3. GUESTS INTRODUCED THEMSELVES: Guests introduced themselves. Tourist Development Council Meeting 0 December 14, 2016 4. APPROVAL OF MINUTES The minutes from November 9, 2016 were approved. 5. PUBLIC COMMENT: No public comments. 6. Financial & Web Report: Charlotte Bireley began by giving the overall tourist tax brought in for the month of October at $249,067, which was a 30% increase over October of 2015. She then went over the line items in the P&L and explained that because the 2016/2017 fiscal year began this October, all of the actuals and budgets for the year have been adjusted accordingly. She mentioned that the Aid dedicated to the Treasure Coast Sports Commission was high, as the first month of the fiscal year we give them a payment to cover their up -front costs for their new year. She then gave the year-to-date update and the revenues versus expenses reports. There were no questions. On the website visitor summary, Charlotte was asked when the new website would be ready. Charlotte reported that the website is expected to be completed in January 2017. Social Media Activity Update Tayler Hardison began the social media update by briefing the new members about the Facebook changes that have taken place over the past few months and gave the current stats. She explained that Instagram and Twitter are both continuing to steadily increase in followers and engagement each month. 7. Extension of the 4t" & 5t" Cent Katherine Barbieri went over the date change that was made to the extension of the 4tn and 5t" cent. The Board requested that the extension continue through 2042 so that the tax will be levied for a full 25 year term as cited in the original agreement. Terissa Aronson made the motion to approve the extension to 2042 Michelle MacNichol seconded. Paul Taglieri abstained from the vote. Motion passed. 8. Sunshine Laws Briefing Katherine Barbieri went over the document in the packet about the sunshine laws for the new members to the council. Buzz Smyth had a question about the overarching mission of the council. Commissioner Dzadovsky responded that the TDC does not govern or advocate anything that does not directly promote tourism. Katherine said that Page 2 of 3 Tourist Development Council Meeting 0 December 14, 2016 she would email out the St. Lucie County Code on the powers and duties of the Tourist Development Council. 10. Other Business Commissioner Dzadovsky announced that members of the Bahamian government would be in St. Lucie County to see the airport, port, and to meet and greet our local government. Rick Hatcher made announcements about the upcoming events for the TCSC and presented a trophy to the TDC on behalf of the Southern Kingfish Association for hosting the SKA tournament in November. 11. Adjournment The meeting adjourned at 1:30 PM. Page 3 of 3 TDC Nov 2016 Variance P & L Report Actual Budget Budget Bed Tax Revenue $48,793 $ 36,000 36% Carry Forward $ 37,878 $ 37,878 0% Interest $ 42 $ 42.00 0% Total Revenue $ 86,713 $ 73,920 17% Direct Expenses Salaries/Benefits $ 11,932 $ 15,791 -24% Other Contract Services $ 229 $ 5,000 -95% Software Support $ 3,926 $ 2,716 45% Travel $ - $ 583 -100% Communications $ 38 $ 150 -75% Postage $ 175 $ 1,000 -83% Printing $ - $ 2,083 -100% Promotional Activities $ - $ 333 -100% Promotional Entertainment $ - $ 1,667 -100% Office Supplies $ - $ 125 -100% Dues $ - $ 333 -100% Aid $ 9,500 $ 9,500 0% G & A $ 5,156 $ 5,156 0% Materials Center $ - $ 83 -100% Promotional Advertising $ 2,405 $ 17,500 -86% Tax Collector $ 1,218 $ 1,218 0% Total Direct Expenses $ 34,579 $ 63,238 -45% Net Income $ 52,134 60% TDC Year to Date 2016 YTD as of 11/2016 Annual Variance P & L Report Actuals Budget Budget Bed Tax Revenue $ 98,606 $ 600,000 -84% Carry Forward $ 75,756 $ 454,534 -83% Interest $ 84 $ 500 -83% Total Revenue $ 174,446 $ 1,055,034 -83% Direct Expenses Salaries/Benefits $ 27,679 $ 189,497 -85% Other Contract Services $ 9,910 $ 60,000 -83% Software Support $ 3,926 $ 32,600 -88% Travel $ - $ 7,000 -100% Communications $ 76 $ 1,800 -96% Postage $ 244 $ 12,000 -98% Printing $ - $ 25,000 -100% Promotional Activities $ - $ 4,000 -100% Promotional Entertainment $ - $ 20,000 -100% Office Supplies $ - $ 1,500 -100% Dues $ - $ 4,000 -100% Aid $ 59,000 $ 215,000 -73% G & A $ 10,312 $ 61,868 -83% Materials Center $ - $ 1,000 -100% Promotional Advertising $ 10,280 $ 210,000 -95% Equipment $ - $ 22,000 Tax Collector $ 2,436 $ 14,616 -83% Total Direct Expenses $ 123,863 $ 881,881 -86% Net income $ 50,583 29% REVENUE VS. EXPENSE COMPARISON REPORT A B C D E F G H I J K L 1 FY 2014 FY 2015 FY 2016 FY 2017 Revenue/Expenses Revenue/Expenses Revenue/Expenses Revenue/Expenses Oct 37,747/59,908 Oct 36,505/26,241 Oct 38,190/68,910 Oct $49,813/$89,284 Nov 38,322/33,206 Nov 401217/69,602 Nov 45,677/35,981 No $48,793/$34,578 Dec M43,340/35,143 50,417/38,845 60,421/37,675 2 3 4 5 6 7 8 9 Jan 65,220/99,342 74,046/104,150 84,832/66,124 10 Feb Mar Apr May 97,234/43,806 Feb 96,839/91,967 Fe 109,221/51,665 Mar 115,858/58,382 Mar 59,760/47,839 Apr 57,049/56,421 Apr 45,070/44,247 May 48,445/39,469 May 11 92,615/54,995 12 122,457/58,448 Mar 51,043/22,700 Apr 39,488/17,578 May 13 14 15 16 17 18 19 Jun Jul 40,300/38,109 42,301/45,680 49,530/52,614 20 21 46,119/90,391 46,827/40,112 53,175/73,314 22 Aug Sep TOTAL 44,255/25,105 Aug 34,153/46,309 Sep 680,005/583,614 TOTAL 23 38,691/25,846 461295/35,178 24 25 26,413/31,450 41,906.41/78,244 26 TOTAL 738,211/706,209 TOTAL 27 602,981/567,117 $98,606/$123,862 TDC Website Visitor Summary www.visitstluciefla.com 2014 Feb Mar Dec Total Visits 12,183 14,343 14,114 9,642 8,990 12,628 10,378 8,963 7,578 7,459 7,514 10,570 124,362 Pageviews 33,558 37,766 37,652 24,667 22,694 30,011 26,661 22,454 18,808 17,756 20,954 25,658 318,639 Bounce Rate 54% 56% 56% 56% 57% 60% 58% 59% 59% 60% 61% 61% 58% Avg Time 2:33 2:01 2:03 2:03 1:58 1:43 2:02 1:57 1:58 1:52 1:53 2:01 2.00 New Visits 83% 85% 83% 82% 82% 84% 81% 80% 82% 83% 83% 84% 83% Visits 14,865 15,849 18,593 10,851 10,572 18,151 11,410 11,793 10,472 11,492 10,711 11,821 156,580 Pageviews 36,667 37,505 42,836 25,700 24,525 33,831 27,491 26,869 24,112 26,482 25,124 28,690 359,832 Bounce Rate 59% 61% 64% 63% 63% 73% 59% 60% 57% 57% 57% 56% 61% Avg Time 1:59 1:48 1:41 1:44 1:46 1:17 1:54 1:50 1:52 1:52 1:59 1:56 1:48 New Visits 83% 84% 86% 84% 83% 85% 73% 70% 65% 62% 65% 65% 75% Visits 15,433 14,475 15,109 13,008 13,391 18,662 18,088 15,139 13,896 57,074 10,457 11,012 215,744 Pageviews 37,689 35,205 36,253 30,731 31,847 37,874 35,929 32,152 27,750 140,230 22,789 24,066 492,515 Bounce Rate 55% 55% 57% 56% 55% 64% 63% 52% 52% 47% 57% 57% 56% Avg Time 1:59 1:57 1:47 1:55 2:08 1:29 1:26 1:40 1:29 2:13 1:43 1:41 1:47 New Visits 69% 68% 68% 64% 60% 68% 71% 64% 61% 60% 56% 57% 64% Social Media Activity A B C D E F G H I J K L M N 1 2 Jan-16 Feb-16 Mar-16 16-Apr May-16 Jun-16 Jul-16 Aug-16 Sep-16 Oct-16 Nov-16 Dec-16 Totals 3 4 ffFaceboo 5 Page Likes Total 13,147 13,457 13,585 13,706 13,796 13,905 13,971 14,278 14,319 14,396 14,398 -- 6 Reach 21,575 70,283 42,443 53,155 40,168 43,865 202,933 132,468 22,223 28,721 39,270 697,104 7 Engagement 13,370 21,571 12,581 9,916 6,433 5,933 7,811 29,517 5,641 5,811 6,828 125,412 8 9 10 Instagram 11 Posts 22 27 15 13 14 24 24 21 22 18 19 219 12 Engagement 583 1,701 1,937 557 940 1,045 1,656 1,429 1,539 1,027 1,400 13814 13 New Followers 252 177 88 93 124 102 82 73 68 31 67 1157 14 15 16 Twitter 17 Tweets 43 49 51 44 60 79 117 130 103 111 105 892 18 Mentions 31 20 24 38 93 69 79 78 86 231 85 834 19 New Followers 172 182 169 63 170 105 76 80 55 43 30 1,085 20 Impressions 6,583 22,800 16,000 29,000 25,800 30,600 44,500 54,100 46,500 32,700 33,000 341,583 21 Profile Visits 1,145 2,170 1,664 1,376 2,238 3,012 2,855 3,022 2,442 2,195 1,739 23,858 22 23 Reach/Impressions Number of how many people viewed our posts Enagagement Likes/favorites, comments and/or shares New Follower A new user that can see all Visit St. Lucie posts on their feed Tweet A status posted on Twitter via text, photo or video in 140 characters Mention Someone tagged @VisitStLucie in their own post Page Likes Someone on Facebook has liked the Visit St. Lucie page 24 25 26 27 28 29 FORM 813 MEMORANDUM OF VOTING CONFLICT FOR COUNTY, MUNICIPAL, AND OTHER LOCAL PUBLIC OFFICERS LAST NAME —FIRST NAME --MIDDLE NAME NAME OF BOARD, COUNCIL, COMMISSION, AUTHOR TY, OR COMMITTEE l� 6, fW t, f1 LAL. ! c7aa sST Pe L/C- !D The rt MAILING ADDRESS THE BOARD, COUNCIL, COMMISSIO , AUTHORITY OR COMMITTEE ON SZ2 /JI PEA C6<f1G { UD WHICH I SERVE IS A UNIT OF: CITY COUNTY ❑ CITY COUNTY 0 OTHER LOCAL AGENCY G l'Cite NAME OF POLITICAL SUBDIVISION: DATE ON WHICH VOTE OCCURRED Licit- MY POSITION IS: ❑ ELECTIVE -J4 APPOINTIVE WHO MUST FILE FORM 813 This form is for use by any person serving at the county, city, or other local level of government on an appointed or elected board, council, commission, authority, or committee. It applies to members of advisory and non -advisory bodies who are presented with a voting conflict of interest under Section 112.3143, Florida Statutes. Your responsibilities under the law when faced with voting on a measure in which you have a conflict of interest will vary greatly depending on whether you hold an elective or appointive position. For this reason, please pay close attention to the instructions on this form before completing and filing the form. INSTRUCTIONS FOR COMPLIANCE WITH SECTION 112.3143, FLORIDA STATUTES A person holding elective or appointive county, municipal, or other local public office MUST ABSTAIN from voting on a measure which would inure to his or her special private gain or loss. Each elected or appointed local officer also MUST ABSTAIN from knowingly voting on a measure which would inure to the special gain or loss of a principal (other than a government agency) by whom he or she is retained (including the parent, subsidiary, or sibling organization of a principal by which he or she is retained); to the special private gain or loss of a relative; or to the special private gain or loss of a business associate. Commissioners of community redevelopment agencies (CRAs) under See. 163.356 or 163.357, F.S., and officers of independent special tax districts elected on a one -acre, one -vote basis are not prohibited from voting in that capacity. For purposes of this law, a "relative" includes only the officer's father, mother, son, daughter, husband, wife, brother, sister, father-in-law, mother-in-law, son-in-law, and daughter-in-law. A "business associate" means any person or entity engaged in or carrying on a business enterprise with the officer as a partner, joint venturer, coowner of property, or corporate shareholder (where the shares of the corporation are not listed on any national or regional stock exchange). ELECTED OFFICERS: In addition to abstaining from voting in the situations described above, you must disclose the conflict: PRIOR TO THE VOTE BEING TAKEN by publicly stating to the assembly the nature of your interest in the measure on which you are abstaining from voting; and WITHIN 15 DAYS AFTER THE VOTE OCCURS by completing and filing this form with the person responsible for recording the minutes of the meeting, who should incorporate the form in the minutes. APPOINTED OFFICERS: Although you must abstain from voting in the situations described above, you are not prohibited by Section 112.3143 from otherwise Participating in these matters. However, you must disclose the nature of the conflict before making any attempt to influence the decision, whether orally or in writing and whether made by you or at your direction. IF YOU INTEND TO MAKE ANY ATTEMPT TO INFLUENCE THE DECISION PRIOR TO THE MEETING AT WHICH THE VOTE WILL BE TAKEN: • You must complete and file this form (before making any attempt to influence the decision) with the person responsible for recording the minutes of the meeting, who will incorporate the form in the minutes. (Continued on page 2) Adopted by reference in Rule 34-7.010(1)(f), F.A.C. PAGE 1 APPOINTED OFFICERS (continued) • A copy of the form must be provided immediately to the other members of the agency. • The form must be read publicly at the next meeting after the form is filed. IF YOU MAKE NO ATTEMPT TO INFLUENCE THE DECISION EXCEPT BY DISCUSSION AT THE MEETING: You must disclose orally the nature of your conflict in the measure before participating. You must complete the form and file it within 15 days after the vote occurs with the person responsible for recording the minutes of the meeting, who must incorporate the form in the minutes. A copy of the form must be provided immediately to the other members of the agency, and the form must be read publicly at the next meeting after the form is filed. ! DISCLOSURE OF LOCAL OFFICER'S INTEREST I, jL �/ ,u-1 hereby disclose that on20 t WA measure came or will come before my agency which (check one or more) V inured to my special private gain or loss; inured to the special gain or loss of my business associate, inured to the special gain or loss of my relative, inured to the special gain or loss of M by whom I am retained; or _ inured to the special gain or loss of which is the parent subsidiary, or sibling organization or subsidiary of a principal which has retained me. (b) The measure before my agency and the nature of my conflicting interest in the measure is as follows: /Vi L7 f D t/ 4 d JE W Yo'e-r- M E -r-s If disclosure of specific information would violate confidentiality or privilege pursuant to law or rules governing attorneys, a public officer, who is also an attorney, may comply with the disclosure requirements of this section by disclosing the nature of the interest in such a way as to provide the public with notice of the conflict. Date Filed Signature NOTICE: UNDER PROVISIONS OF FLORIDA STATUTES §112,317, A FAILURE TO MAKE ANY REQUIRED DISCLOSURE CONSTITUTES GROUNDS FOR AND MAY BE PUNISHED BY ONE OR MORE OF THE FOLLOWING: IMPEACHMENT, REMOVAL OR SUSPENSION FROM OFFICE OR EMPLOYMENT, DEMOTION, REDUCTION IN SALARY, REPRIMAND, OR A CIVIL PENALTY NOT TO EXCEED $10,000. CE FORM 813 - EFF. 11/2013 Adopted by reference in Rule 34-7.010(1)(f), F.A.C. PAGE 2