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HomeMy WebLinkAbout1998 MinutesTO: COMMISSIONER CLIFF
FROM: DOUGLAS M. ANDERSON, IMUNTY ADMINISTRATOR
DATE: DECEMBER 30, 1998
SUBJECT: TOURIST DEVELOPMENT TAX
This is in response to your December 81' memorandum requesting information on the
County's Tourist Development Tax. Please find attached reports provided by both
Management and Budget and the Attorney's office with answers to your questions. If you
need additional information, please let me know.
Thank you.
DMA:98-332
c: Board of County Commissioners
Harvey Lincoln, Management/Budget Manager
Phil Freeland, Assistant County Administrator
Jack Doughney, Leisure Services Director
Dan McIntyre, County Attorney
BOARD OF COUNTY
COMMISSIONERS
MEMORANDUM
CLIFF BARNES
COMMISSIONER
TO: DOUG ANDERSON, COUNTY ADMINISTRATOR
FROM: CLIFF BARNES, COUNTY COMMISSIONER, DISTRICT 5
DATE: DECEMBER 8, 1998
RE: OUR TOURIST DEVELOPMENT TAX
Would you advise as to
1) Total yearly revenue =
2) Amount and percentage that is dedicated to Mets Stadium
3) Whether a portion of the balance could be bonded for other
projects, and specifically, for the Sunrise?
CHB:jbh
HAWAMEMOSUOURIST DEVELOPMENT TAX SUNRISE.wpd
JOHN D. BRUHN, District No. 1 • DOUG COWARD. District No. 2 • PAULA A. LEWIS, District No. 3 • FRANNIE HUTCHIN:
County Administrator - Douglas M. Anderson
2300 Virginia Avenue • Fort Pierce, FL 34982-5652 • (561)
FAX (561) 462-2131 • TDD (561) 462-1428
NNA
DEC 9
DEC 1998
ate,
N, DisMitt-did — CLIFF 081C;
p� tt No 5
CO. ADt`!iiN.
62--1408---
OFFICE OF MANAGEMENT & BUDGET
MEMORANDUM
TO: Doug Anderson, County Administrator
FROM: Gary Perdew, Senior Budget Analyst X 17
SUBJECT: Tourist Development Tax
DATE: December 23,1998
In response to your request for information regarding the tourist development tax, I have
summarized the revenues collected for the past five years. I have also shown a breakout of where
each of the 4 cents are currently being allocated. If you need additional information please call.
2 Attachments
GMP:gmp
G:\budget\gary\wpdocs\nick2mem.wpd
FISCAL YEAR 1994-98
TOURIST DEVELOPMENT TAX REVENUE ANALYSIS
The Tourist Development Tax within Saint Lucie County is currently four cents with 1 cent going to tourist
development, 2 cents going to the stadium operations and the fourth cent designated for the county "Investment
For The Future" program. Revenues from the fourth cent are being used to pay debt service on funds borrowed to
renovate and improve the Thomas I White stadium.
FY 94
FY96
FY96
FY97
98BUDGET 98 ACTUAL
ACTUAL
ACTUAL
ACTUAL
ACTUAL
BUDGET
798,383
861,653
855,623
922,183
1,144,000 1,241,096 108.49%
Analysis
FY 98 revenues collected from the tourist development tax exceeded our estimates by 8.49%. After adjusting for
the additional 4th cent tax the revenues were a very modest increase of 1 % over FY97 collections.
As of 23 December 98 we have collected the following amounts for FY99:
Tourist Development
Stadium Operations
Investment For The Future
1400000
1200000
1000000
800000
600000
400000
200000
Budgeted Actual
$315,000 $29,677
$630,000 $59,353
$315,000 $29,677
TOURIST DEVELOPMENT TAX
— - — _.- ---- ----- FY 94
-- FY95
FY96
---- - -- ---- -- - FY97
-"-- 98BUDGET
-- 98ACTUAL
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INTER -OFFICE MEMORANDUM
ST. LUCIE COUNTY, FLORIDA
TO: Douglas M. Anderson, County Administrator
FROM: Daniel S. McIntyre, County Attorney
C.A. NO. 98-1872
DATE: December 18, 1998
SUBJECT: Tourist Development Tax
As part of responding to question #3, 1 would like to outline the history of the tourist
development tax as follows:
The County currently is levying a four ($.04) cent tourist development tax.
FIRST TWO CENTS: The first two ($.02) cents were approved by the County's
voters in a 1984 referendum. The two cents are pledged to pay for St. Lucie County Sports
Complex operations and to the extent available, to pay for debt service on industrial revenue
bonds issued to finance construction of the stadium complex. As a result, the two cents are
not available for use as a pledge to finance other projects.
THIRD CENT: In 1987, the Board adopted Ordinance No. 87-82 levying a third
cent tourist development tax to promote and advertise tourism in St. Lucie County.
Revenues raised by this additional tax may not be used for debt service on or refinancing of
existing facilities as specified in Section 125.0104(5)(a)1 unless approved by a resolution
adopted by an extraordinary majority of the total membership of the Board of ICounty��
Commissioners. Subsection 5(a)1 provides that tax revenues c ,)
us0d. ..�cqi , PJ
DEC 2 2
C(D_ :. w. 0FFICE I
t
auditoriums that are public owned and operated or owned and operated by not -for -profit
organizations and open to the public. Subparagraph 5(c) authorizes the county to pledge the
tourist development tax to secure and liquidate revenue bonds issued by the county. If the
Board determined to use some of the third cent to issue bonds to acquire the Sunrise Theatre,
a super majority of the Board would need to amend Ordinance No. 87-82 and adopt the
resolution contemplated by Subsection (3)(d) of Section 125.0104.
FOURTH CENT: In 1997, the Board levied a fourth cent tourist development tax
by adopting Ordinance No. 97-14 to pay debt service on bonds issued to finance the
renovation of the St. Lucie County Sports Complex. As a result, the fourth cent is not
available for use as a pledge to finance other projects.
DSM/caf
Copy to: Board of County Commissioners
Management ar Budget Manager
Leisure Services Director
Finance Director
R. Freeman, Esq.
B. Leedy
ST. LUCK COUNTY
FORT PIERCE INN ST DEVEIQPMENT PORT ST LUCIE CO�]ES��,
HUTCHINSON ISLAND
FLORIDA
To: Doug Anderson, County Administrator
Through: Jack Doughney, Director, Leisure Se
From: Gayla Barwick, Tourism
v /
Date: November 19, 1998
Re: Your Memorandum # 98-292
I regret the delay in answering your question regarding the utilization of AAA
Going Places magazine. Unfortunately, your November 4th memo was not received
in the Tourism office and the only reason I am now aware of it is because of Mr.
Doughney's follow up to me.
After researching my files I find that I had sent press information that included a
calendar of events to AAA Worldwide in March, please see the attached letter that
covers my requesting that they use our information in any of their publications.
During the course of a year, I send out many media informational packets to the
publishers of travel magazines and to travel writers, as well as hosting press fams to
the County. Regrettably, we do not have the resources to follow up with the many
media packets that are sent out to see if our information is being utilized. We can
only hope that by providing information and having it readily available in their files
it would better assure that we do get mentioned.
So, in answer to your question, we do try and use this type of advertising medium
quite often. I thank you for brin_.g' rny-attention-and-1 will follow-
up by sendirig out media information directly to this particular publication instead of
relying on AAA World headquarters to distribute.
Thank you.
NOV 2 o iqw
2300 Virginia Avenue, Ft. Pierce, FL 34982 ♦ (407) 462-1535 ♦ FAX: (407) 462-2132 ♦ 1-800-344-TGIF
ST. L�U�IE CCOUNTY
(
FORT PIERCE J 1 DEVELOPMENT
1ij.J`�PMENT
PORT ST LUCIE s cod"
HUTCHINSON ISLAND
\ \V
FLORIDA
March 5,1998
AAA World Magazine ;
Editorial Department
10399 SW 156th Street
Miami, Florida 33157
Enclosed, please find a media kit for the St. Lucie County, Florida area for your files for future editorial reference.
The kit contains various destination press releases that range from horseback riding on the beach, touring a working
Florida cattle ranch to our Manatee Observation Center. You will also find an assortment of attraction brochures, a
calendar of events and locator romps.
This office has an extensive photo \ slide library , a 7 minute visitor video is available, and should your needs require,
we can provide contacts for interviews.
We encourage you to utilize this information when possible in any of your AAA magazines requiring this type of
editorial.
Please call if you have a special focus or theme that you need additional specific information on and our office will be
happy to assist in anyway.
Sincerely,
d
Gayla Barwick
Tourism Manager
pd9s a
Jam" �,ef uxr�orva'rd. Jam" f:�l u�v�ovrl�.C.
2300 Virginia Avenue, Ft. Pierce, FL 34982 ♦ (561 ) 462-1535 ♦ FAX. ( 561 ) 462-2132 0 1-800-344-TGIF
ST. LUCID COUNTY
FORT PIERCE ��® , ST DEVEWPMENT
® PORT ST. LUCIE ��� COoaL
HUTCHINSON ISLAND
FLORIDA
MEMORANDUM
To: Doug Anderson, County Administrator /
Thru: Jack Doughney, Leisure Service
From: Gayla Barwick, Tourism
Date: December 10, 1998
Re: Chamber of Commerce - Breakfast Seminar
The Chamber of Commerce Tourism Committee met last Thursday to try and
finalize the breakfast program. The breakfast will be held at Harbor
Branch on Thursday, January 14, 1999 from 8:00 a.m. to 9:30 a.m..
The purpose of this program is to invite the local hospitality industry,
i.e., hotels, restaurants, etc., to this educational seminar that will
inform these front line people who deal daily with tourists about the many
attractions and places of interest St. Lucie County has to offer its
visitors.
It is hoped that once this group has the needed information and the Tourist
Development Council's attraction maps they will be better equipment to
answer the question "What is there to do in St. Lucie County?"
If this first program is successful, there will be more seminars held
throughout the year.
It is still a bit premature to confirm the morning's itinerary. Speakers
are still being secured. As soon as everything is confirmed, invitations
will be sent out to not only the industry, but to county and city
officials.
At this time, it is not anticipated that any officials will be asked to
speak, but will certainly be acknowledged from t
I hope this information will be of some help to
Thank you.
GB:mc
P'.
UU
,. DEC 1 i 1998
_.__ --
CO. AD; Y;N. OFFICE
5f u,n". vtltd. 55 u"�M-
2300 Virginia Avenue, Ft. Pierce, FL 34982 ♦ (561) 462-1535 • FAX: ( 561 ) 462-2132 • 1-800-344-TGIF
ST. LUCIE COUNTY
FART PIERTOURIST DEWIQPMENT
® E�C.
PORT ST LUCIE
HUTCHINSON ISLAND '✓
FLORIDA
MEMORANDUM
To: St. Lucie County Hospitality Industry
From: Gayla Barwick, Tourism Division
Date: August 25, 1998
Please be advised that the next Tourist Development Council
Meeting is scheduled for:
Wednesday, September 2, 1998
12:30 P.M. - Conference Room Three
Roger Poitras Annex
2300 Virginia Avenue, Fort Pierce
We hope you will be able to attend.
R 1
TDC\Notice � " Y T�
2300 Virginia Avenue. Ft. Pierce. FL 34982 • (561 ) 462-1535 • FAX ( 561 i 462-2132 • 1-800-344-TGIF
FORT PIERCE
PORT ST. LUCIE
HUTCHINSON ISLAND
FLORIDA
ST. Luac- Coumy
'',,)MST DEVELOPMENT
Co
\ \1` d�e�
To: Phil Freeland, Asst. County Administrator
Thru: Jack Doughney, Director, Leisure Servic
From: Gayla Barwick, Tourism ly 16
to
Date: October 26, 1998 VV5
Re: 2nd Draft of TDC Grant Program
Attached please find the 2nd version of Draft for the TDC Grants
Program.
With this edition, I have incorporated yours and Mr. Anderson's
suggested changes along with Heather Young's, Jack Doughney's and the
TDC Review Committee.
On page 4 you had specifically asked why we were listing what " Grant
funds may not be used for". This particular subject was discussed in
depth with the Review Committee, and the feeling was that this "extra"
information may prevent having staff to answer a lot of various types of
questions.
Please advise, should you have any additional questions or changes.
Thank you
attachments
2300 Virginia Avenue, Ft. Pierce, FL 34982 ♦ (407) 462-1535 ♦ FAX: (407) 462-2132 ♦ 1-800-344-TGIF
(�2nd
ST. LUCIE COUNTY
TOURIST DEVELOPMENT COUNCIL
TOURIST DEVELOPMENT
ADVERTISING GRANT
APPLICATION PACKET
2300 Virginia Avenue, Ft. Pierce, FL 34992 ♦ (561) 462-1535 ♦ FAX (561) 462-2132 ♦ 1-800-344-TGIF
TABLE OF CONTENTS
- History ....................................................................... I
- Objectives.................................................................. 2
- Criteria for Evaluation of Funding Application ........... 3
- Application Review Process ....................................... 6
- Grant Advertising Options Available .......................... 7
- Application Time Table .............................................. s
- Guidelines for Funding Procedures ............................. 9
- Advertising Grant Application 10
....................................
` � ST. Lucy CouNTY
FORT PIERCE \, I{Quwsr DEV "PMEN T
Co
PORT S T L U C I E
i v 1
HUTCHINSON ISLAND
FLORIDA
HISTORY OF
TOURIST DEVELOPMENT COUNCIL
The St. Lucie County Board of County Commissioners (BOCC) created the Tourist
Development Council (TDG) by ordinance in November 1983. The Council serves in
an advisory capacity to the BOCC in matters of tourism development. The Tourist
Development operating division is known as the St. Lucie County Tourism Office.
The TDC is comprised of .a nine -member board that represents hotels, businesses, and
elected -government officials. The TDC was established, based on statutory guidelines,
to oversee programs that will promote and advertise St. Lucie County as a visitor
destination and to increase the number of overnight stays in the county.
Funding for the TDC advertising program comes from 1 % of a 4% resort tax placed on
short term rentals of hotels, motels, resorts, RV parks, campgrounds, condominiums,
and apartments of six months or less in St. Lucie County.
2300 Virginia Avenue, Ft Pierce, FL 34982 • (561 ) 462-1535 • FAX ( 561 ) 462-2132 • 1-800-344-TGIF
i
N
AA law
OBJECTIVES OF
ADVERTISING GRANT PROGRAM
The objective of the Tourist Development Advertising Grant Program is to promote local
quality events, while enhancing St. Lucie County as a visitor destination by
encouraging more advertising opportunities as is allowed by Section 125.0104, Florida
Statutes.
Advertising must be placed in areas outside St. Lucie County at least 2 hours driving
time from the County, or in regional, national, or international publications that will
generate more media exposure for our area and its tourism offerings.
These additional advertising opportunitiesnd largerwllfurther enhance the numbers of visitors into local
County.
nsm
industry by bringing more r
Priority will be given to requests for receiving advertising grant funding that will have
the greatest potential to increase room nights duringtraditional low occupancy periods,
especially April through December.
Grant funds from the Tourist Development Tax are intended to supplement the
sponsoring organization's advertising budget, not replace it.
2�
2300 Virginia Avenue, Ft. Pierce, FL 34982 ' (561) 462-1535 ' FAX: (561) 462-2132 ' 1-800-344-TGIF
CRITERIA FOR EVALUATION OF
FUNDING ADVERTISING GRANT APPLICATIONS
The advertising grant dollars being offered by to TDC must be used for advertising of
local events. The advertising must take place in areas outside of St. Lucie County and
at least 2 hours driving time (i.e., Tampa, Miami). This is to ensure that funds will be
used to attract visitors who are likely to stay in St. Lucie County paid accommodations
for at least one night or more.
The kind of events described herein are eligible for advertising funds at the discretion
of the TDC. The TDC will take into consideration the nature of the proposed special
event and its effect upon tourism and the local economy in St. Lucie County.
These events must complement the efforts of the TDC by demonstrating an ability to
attract tourists. Priority will be given to multiple day events occurring during non -peak
times, mid -week programs, or events which target markets not currently reached.
In order to qualify for a Tourist Development Council Advertising Grant, an organization
must meet the following criteria:
1. Organizations will be required to offer an event that will promote tourism into
St. Lucie County along with enhancing the quality of life for the local
residents. The event should add to the visitor's experience, encourage
visitors to extend their stay, provide for excellent "word of mouth' advertising,
and enhance their time in St. Lucie County.
2. Event will be marketed to the fullest extent possible in an effective manner
that will attract more tourists and increase their length of stay.
3. Programs, festivals, or special events should have a history of or the potential
for attracting out -of -county visitors either as participants or spectators who
will stay overnight in hotels, motels, resorts, RV parks, campgrounds, and
other short term accommodations.
4. Sporting events must be planned to attract large number of participants to
compete and spectators.
3
2300 Virginia Avenue, Ft. Pierce, FL 34982 ' (561) 462-1535 ' FAX: (561) 462-2132 ' 1-800-344-TGIF
5. Promotional events and/or competitions must utilize or display significant
features of St. Lucie County and will encourage over night stays.
6. If requested, applicant shall allow the TDC or its representatives permission
to conduct surveys during the event. If a survey is conducted, the survey
results will be tabulated by the TDC.
7..An organization will be ineligible to apply for an advertising grant if admission
to any attraction, event, activity, or point of interest is based upon a
membership fee or other means of exclusive admission, rather than general
admission open to the public at large.
8. If requested, applicant shall allow the TDC to distribute tourist information
brochures at the event or facility. If necessary, racks will be furnished by the
TDC.
9. Project should have clearly identified objectives, realistic timetable for
implementation and have additional funding sources available that will be
utilized to accomplish the events stated objectives.
10. The organizers must demonstrate a willingness to work with the tourism
industry, plus have local community support and interest for the event.
11. The project should help strengthen St. Lucie County tourism's position as a
destination by offering a wide array of desirable activities to our visitors that
will encourage additional room nights.
1. Local advertising expenses in conjunction with an event to increase the
awareness of St. Lucie County.
2. Construct or improve publicly owned sports or meeting facilities.
3. Annual operating expenditures for the project or event.
4
4. Legal, medical, engineering, accounting, auditing, planning, feasibility
studies, or other consulting services.
5. Salaries •or supplements to salaries for existing or future staff, or employrrtent
of personnel to the project or event.
6. Real property or capital improvements to privately owned facilities.
7. Tangible personal property including, but not limited to office furnishing or
equipment, permanent collections, or individual pieces of art.
8. Interest or reduction of deficits and loans.
9. Expenses incurred or obligated prior to or after the grant project period.
10. Prize money or scholarships.
11. Travel expenses.
12. Private entertainment, food, and beverages.
13. Activities and events intended only for the applicants membership or local
community.
14. Printing of newsletters to members only.
15. Activities and events which do not promote and advertise tourism in St. Lucie
County.
1 5
APPLICATION REVIEW PROCESS
The following procedures shall be used by an applicant to secure support of an
advertising grant:
A. Applicants are required to submit an original and four (4) copies of the
completed advertising grant application to the St. Lucie County Tourism
Office. An incomplete or insufficient application will automatically be
returned.
B. The TDC reserves the right to request additional information beyond what is
required in the funding application.
C. The TDC Grant Review Committee will evaluate all grant applications to
determine if they meet the established criteria for funding. Only those
requests that have the greatest potential to increase room nights in the
County will be considered further.
D. The Review Committee will present their findings to the St. Lucie County
Tourist Development Council Board who will vote on each qualifying
application and provide funding for those advertising grants that are
approved.
All materials submitted with the grant application will become a matter of public record,
open to inspection as provided in Chapter 119, Florida Statutes.
6
2300 Virginia Avenue, Ft. Pierce, FL 34982 - (561) 462-1535' FAX: (561) 462-2132 - 1-800-344-TGIF
GRANT ADVERTISING OPTIONS AVAILABLE
OPTION 1 - BANNER TAG LINE
If the applicant has chosen this option, TDC Staff will proceed with the banner art
production and see it through until the publication is published.
Maximum cost the TDC will underwrite one (1) Banner Tag Line is $500. It will not
be necessary to transfer any grant dollars to the approved organization as the TDC
will pay for all the art work charges up to $500.
Example of what a Banner Tag Line looks like on an existing ad:
50� —
Staff will provide the organization with a copy of the ad after publication date.
OPTION 2 - ORGANIZATION PLACES OWN AD
An organization can choose to place an ad in a publication, newspaper, television
or radio commercial whose circulation or viewing audience reaches out at least
150 miles away or two (2) hour driving time from St. Lucie County.
Grant dollars available for this option are up to $1,000. Reimbursement will be
made to the organization after ad or commercial has been placed. These dollars
can be used towards the cost of ad production and/or ad placement by the
organization or radio and television commercials.
All Option 2 grantees should include the phrase, "This ad sponsored in part by the
St. Lucie County Tourist Development Council" on ads and/or commercials placed
using Tourist Development Tax dollars.
The TDC will not pay any grant dollars towards an ad or commercial unless the
Tourism Manager has first approved, in writing: the text, form, creative content,
and placement of ad.
7
2300 Virginia Avenue, Ft. Pierce, FL 34982 ' (561) 462-1535 ' FAX: (561) 462-2132 ' 1-800-344-TGIF
APPLICATION TIMETABLE
The TDC will review advertising grant application for funding once each year.
Completed application must be received no later then 3:00 p.m., March 15, 1999.
Priority will be given to events taking place during April ttuough December.
Should a significant advertising grant request be made outside the grant cycle, the
request will be reviewed by the Tourism Manager and per their discretion, a special
meeting of the Review Committee may be called to consider the grant application.
TIMETABLE FOR SUBMISSION OF ADVERTISING GRANT APPLICATIONS
Advertise Grants - — - - January 11 -15
Application Available ---- -- - - January 11 - February 12
Application Deadline 3:00 p.m. - - - - March 15
Review by TDC Program Manager ---- -- March 16 - April 5
Review by TDC Grant Committee April 6 - April 23
Recommendation to the TDC TO Wednesday in May
Funding Available --- ---- -------- After advertising has been Placed
Completed typed applications must be received by 3:00 p.m. on March 15, 1999 at the:
St. Lucie County Tourism Office
Attn: Grants
2300 Virginia Avenue
Fort Pierce, FL 34982
561 /462-1535
Late applications will not be accepted.
8
GUIDELINES FOR FUNDING PROCEDURES
UPON APPROVAL OF AN APPLICATION, THE TOURISM MANAGER WILL:
A. Establish which advertising grant was approved, Option 1
or
Option 2 and determine what level of advertising grant dollars has been
requested and approved.
B. Advise the applicant in writing that the application has been approved subject
to the funding requirements, and the dollar amount authorized.
C. The applicant and the Tourism Manager shall execute a grant contract
prepared by the County Attorney.
GUIDELINES FOR APPROVED ORGANIZATION:
After receipt of fully executed grant contract, organization contact person should
follow these guidelines dependant on which option was requested:
OPTION 1 - BANNER TAG UNE
Meet with Tourist Development Council Staff and look at upcoming ad campaigns
and determine what TDC ad will be used for the Banner Tag Line and verbiage.
The TDC will underwrite this Banner up to $500. It will not be necessary for the
organization to request any funds for this option, as the TDC will pay for art work
charges themselves up to the maximum grant.
A copy of the ad will be provided to the organization after the publication date.
9
ST. LUCK COUNTY
FORT PIERCE ST DEVMPMENT
`
PORT ST LUCIE COe$C4
HUTCHINSON ISLAND
FLORIDA
1.
2.
3.
4.
ADVERTISING GRANT APPLICATION
(4 Parts)
Name of person filling out this application:
Phone:
Name of organization, you represent:
Mailing address:
5. City: State: Zip:
6. Event Contact Person Authorized to represent event to the Tourist Development
Council: Title:
7. Phone: Fax:
8. Name of Event:
9. Location of Event:
10. Event date(s):
11. Specify Advertising Option being requested: Option 1 Option 2
(As stated on page 8)
12. If Option 2 was designated, state amount being requested (maximum of
$1,000):
13. Signature of organization's chief official:
Signature
Title
Typed Name
2300 Virginia Avenue, Ft. Pierce, FL 34982 • (581 ) 462-1535 • FAX ( 561 ) 462-2132 • 1-800-344-TGIF
TELL US MORE ABOUT YOUR ORGANIZATION:
A. What is your organization's physical
B. Dgscribs the purpose/mission of your organization:
C. How long has organization been in existence?:
D. Number of members in organization:
TDC APPLICATION-- PART 3;
TELL US MORE ABOUT YOUR EVENT:
A. What are your event's goals and obodives?
B. Who is your target audience?
C. if Option 2 is applicable, how and where will you advertize? (Note: Advertising
must take place at least two (2) hours driving time from St. Lucie County)
D. Is this a first time event? If yes, answer questions E through H, M and N.
If no, answer questions I through N.
t. What is the anticipated attendance at your event? (You must give an estimate or
your application will not be reviewed:
F. What percentage of attendees will come from out of town? (you must give an
estimate or your application will not be reviewed)
G. Approximate number of room nights anticipated for your event? (you must give an
estimate or your application will not be reviewed)
H. List hotels, motels or RV Parks that your organization plans on having blocks of
rooms for this event:
How many years has your organization held this event?
J. What was the number attendance at last year's event?
If possible, provide copy of attendance records .
K What percentage of above attendance figures came from out of town?
L. List hotels and other paid accommodations that can verify number of room nights
that were generated from last year's event:
OR - have these properties submit, in writing, these numbers and attach to
application.
M. Will other organizations participate in your event as co-sponsor? Who?
N. What kind of tourism revenue can local businesses expect from the event?
Please read and sign the certifications below:
Representations made by applicant:
I have reviewed the attached grant application to the St. Lucie County Tourist
Development Council. I understand the advertising funding requirements stated therein.
I asW that the information contained in this application and any attachments is
accurate and complete: I realize that these representations will be relied upon by the
TDC and the Grant Review Committee.
Please check:
I have enclosed one (1) original and four (4) copies for the TDC.
1 understand that any advertising funding I receive requires my organization to
include the phrase, "This ad sponsored in part by the St. Lucie County Tourist
Development Council" on ads placed using Tourist Development Tax dollars.
I understand that if Option 2 has been approved, and before organization can
be reimbursed for ad placement (maximum grant $1,000) my organization
must first submit proposed ad to the Tourism Office to receive written
approval of ad content. After advertisement has been published or aired the
organization -must submit an invoice and copy of tear sheet or provide proof
that commercial has run.
Signed
Submission Deadline:
Date
All completed, typed applications must be post marked or hand delivered by 3:00 P.M.
on deadline date noted on the application timetable to:
St. Lucie County Tourism Office
Attn: Grants
2300 Virginia Avenue
Fort Pierce, FL 34982
561 /462-1535
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ST. LUCIE COUNTY
FORT PIERCE /URIST DEVELOPMENT
PORT ST LUCIE '1� Cod�C4
HUTCHINSON ISLAND v
FLORIDA
MEMORANDUM
To: Doug Anderson, County Administrator
Thru: Jack Doughney, Leisure Services Dire
From: Gayla Barwick, Tourism
Date: August 12, 1998
Re: 1999 Billboard Campaign
Regarding an e-mail received from Commissioner Barnes requesting to see the Sea
Horse art work being used on the landfill billboards, attached is a prototype of the
proposed art work that is being looked at.
This original concept was designed by Comet Creative during the Tourist Development
Council ad agency RFP process.
Staff has met with Comet and discussed various changes that need to be accomplished
to turn this design into more of a Florida feel good concept (no sweaters or long
sleeves) and to continue to use the Sea Horse tag line. This project will begin in
January 1999.
If there are any questions please call me at extension 1535.
Thank you.
GB:mc
Attachment
cc: Board of County Commissioners
OrTICE
EEF7LI®RI
AUG 1 31998 ;� C!
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ST. LUCID COUNTY ✓`�
FORT PIERCE —�` , ST DEVELOPMENT
PORT ST. LUCIE CO
(��
HUTCHINSON ISLAND
FLORIDA
MEMORANDUM
To: Doug Anderson, County Administrator
Jack Dou hne Director -Leisure Service
Thru g Y�
i .22tM
From: Gayla Barwick, Tourism
Date: May 22, 1998 ' c
Re: Recent TDC Meeting
As you may know, the TDC held its monthly meeting on Monday, May 18.
The Tourism 2000 project was on the agenda along with several other items.
Commissioner Charles chaired the meeting that had five other TDC members in attendance.
Staff gave an overview of the entire Tourism 2000 program along with back up material showing
the results of the findings compiled from the surveys that were sent out.
An in-depth conversation took place on the grants program which was the first of the six
initiatives to be discussed. The debate centered around the pros and cons of granting dollars.
The TDC's thoughts ranged from not wanting to just give dollars away to events that would not
generate overnight stays, but, to possibly continuing with a program that is already in existence.
It consists of where the TDC, if an event warrants, will place a tag line promoting that activity on
an existing ad placement approximately one or two months out from the event.
The final recommendation from the TDC was that they were not in favor of granting dollars to
various organizations, but open to continuing on with promoting qualified events through
advertising tag lines.
Enclosed are the very lengthy TDC minutes for your perusal and if you would like a tape of the
meeting, I have a copy.
I am uncertain as to how you would like for me to proceed in conveying the feelings of the
Council to the Board. Please advise, thank you.
GB:mcunacorvd
Attachments
2300 Virginia Avenue, Ft. Pierce, FL 34982 ♦ (561 ) 462-1535 ♦ FAX: ( 561) 462-2132 ♦ 1-800-344-TGIF
TOURIST DEVELOPMENT COUNCIL
MINUTES
MAY 18, 1998
The Tourist Development Council met on Monday, May 18, 1998 at 2:00 P.M. in Conference
Room Three, 2300 Virginia Avenue, Fort Pierce, FL.
Chairman Charles called the meeting to order.
Ed Croke, Vice Chairman, led the Pledge of Allegiance.
The following members were present: Jean Costa, Ed Croke, Patti Hancock, Marilyn Minix, and
Michelle Valvano.
Members not present: Mary Ann Bryan, Ms. Cernuto, and Juanita Landreneau had prior
commitments.
Also attending: Gayla Barwick, Staff; Heather Young, Asst. County Attorney; Sandy Mass,
MBI Advertising; Karen Parker, Connor Consultants; Jack Doughney, Leisure Services; Shirley
Burlingham, Ocean Resorts; Mark Harrison, Florida Ranch Tours; Andrea Mellon, The Mellon
Patch; and Maryann Collins, Recording Secretary.
MINUTES
The minutes from the April 1, 1998 meeting were approved with no discussion. Motion to accept
the minutes was made by Ms. Valvano, seconded by Ms. Minix; motion passed unanimously.
MONTHLY FINANCIAL REPORT
Ms. Barwick went over the financial report from February which reflects the 1% resort tax
collections of $48,557, this figure is up over this time last year by $1800. The beginning fund
balance is $139,250, with February collections and interest/miscellaneous income of $1,722 this
comes to $303,264, less expenditures of $112,973 leaves an ending fund balance for February of
$190,292. Since there were no questions Ms. Minix motioned to accept the financial reports for
audit, Mr. Croke seconded the motion; motion passed unanimously.
MBI UPDATE
Ms. Mass advised that all insertions are placed for the Summer Campaign up through May. Ms.
Mass brought tears sheets from USA Today, which ran in May in their East Region - Destination
Section; and from Florida Today. Both ads reflect the new art work, USA in color and Florida
Today in blackand white.
MBI INVOICE FOR APRIL
Ms. Barwick Went over the MBI invoice for April 1998 in the amount of $8,110.67 which reflect
charges for ad placements, research for the Summer Campaign, PR coordination, ordering of the
plastic rack brochure holders, ad production costs, expenses, and fees. Since there were no
questions, Ms. Minix motioned to submit the invoices to the Board of County Commissioners for
approval of payment, Ms. Costa seconded the motion; motion passed unanimously.
STRATEGIC PLANNING RESULTS FOR TOURISM 2000
Ms. Barwick began by giving a history beginning with the January 1998 Board Strategic Planning
Meeting and did a run through of all the exhibits. Ms. Barwick advised that out of the 67
counties in Florida there are 46 that have a resort tax; and out of that number there are 11 that
have a resort tax budget comparable to that of St. Lucie County's 1 %. These 11 counties have a
budget from -0- to $400,000, and St. Lucie County's 1% collections are approximately $289,000
- looking at $300,000.
Ms. Barwick went over the following:
Exhibit 1 and 2, written historical references as described from the January Strategic Meeting.
Exhibit 3, copy of the fax survey sent to the 11 TDC's.
Exhibit 4, copy of the survey that was faxed to the local properties.
At this point Ms. Barwick passed out the surveys which were returned by the TDC/CVB's and
the local hotel industry.
Exhibit 5, a spreadsheet showing the results of the 11 surveys returned from the TDC/CVB's.
At this point, Mr. Croke questioned how many of the 11 counties surveyed had a grants program.
Ms. Barwick advised that of the 11, 2 counties have discontinued the grant program. The reasons
stated for dropping the program was that it had become very time consuming. Ms. Barwick
stated that after speaking with both counties, they related that depending on how the program
policies are written, after the application was picked up and filled out, a presentation had to be
made to a reviewing committee, the committee had to determine qualification, after the festivity is
finished follow up is necessary to determine various factors, i.e. if "heads on beds" is a
determining factor, staff would have to find out if, in fact, the festivity had generated heads on
beds. Ms. Barwick reiterated that only 2 out of 11 have dropped the grant program.
Exhibit 6, results of the surveys from the local hotel industry.
Ms. Costa noted that from this survey most hoteliers wanted to keep the current advertising
program, in general; with heavy emphasis on eco-tourism, and a welcome center. Ms. Barwick
advised that so many people know the benefits of having a welcome center. When St. Lucie
County had one at the Manufacturers Outlet Center it was busy all of the time. Discussion
followed regarding location, manning a center, House of Seven Gables, and possible volunteers
such as tourism students.
Exhibit 7, the tally sheet combining the results from both fax surveys. To expedite matters, Ms.
Barwick went through this exhibit and gave a synopsis of each category as follows:
Grants - Out of the 11 surveys, 9 have a grants program - 2 do not. 'here does not seem to be
any accepted industry formula as to how many dollars are used on a grant program. Each county
weighs their own priorities in allocating the grant dollars and what type of events would be most
beneficial to a county. An example is Okeechobee County, their annual budget is $84,000 and
they put a little over $30,000 into a fishing tournament. Then there is the Columbia TDC who has
a budget of $255,000 and they put 17%, or $15,000, into a grants program.
Lake County, one of the counties to drop the grant program, has just built and are manning a
visitor center, therefore directing these monies in to another venue.
Matching Grants - There is only 1 out of 11 TDC's that have this program.
Visitor Information Center - 6 of 11 have centers, all of the 6 except Putnum County ($85,000)
have larger budgets.
Eco-Tourism Program - 4 of 11 have eco-programs, 3 of the 4 except Putnum County have larger
budgets.
Sports Programs - Sports, entertainment type programs falls under the generic term "grants",
there are a couple of TDC that have specifically put dollars away for the grants program. 2 of the
11 have dedicated dollars toward sporting activities.
Ms. Minix noted that 3% of St. Lucie County's collections go toward the stadium and she
questioned whether any of the counties surveyed directed money to stadium or the like or just for
sporting events.
Ms. Barwick advised that at one point in time, the Columbia TDC in Lake City for a number of
years dedicated 50% of their annual collection, in conjunction with the State of Florida, toward
the Sports Hall of Fame until the museum became self-sufficient. They are now directing that
money to their tourist information center.
Contingency Fund - 4 of the 11 contribute to a contingency fund. 3 of them have the larger
budgets. St. Lucie County currently has, and have always tried to have a contingency fund.
Again, the dedicated amount is whatever is most appropriate for the particular county. Although,
our county has not necessarily earmarked a specific percentage to go into this fund each year, the
amount was dependant on how the budget worked out each year.
At this point Mr. Croke stated that he felt this was a great survey, however looking at the
different organizations involved - what are their main attractions in their areas that warrant them
having either a contingency fund or a sports activity. Mr. Croke feels that for St. Lucie County
he can see an eco-tourism program.
Ms. Barwick stated that she could not give specifics for each county. Her feelings are that some
of the smaller counties have grant programs for festival and events in the hopes that it would bring
people into their area. Ms. Barwick noted that if St. Lucie County does go into a grants program
that maybe we could cultivate or institute a couple of new programs that, in time, would be
comparable to SunFest or the Strawberry Festival. Ms. Barwick mentioned that the Tribune is
presently working on the Grapefruit Festival, If St. Lucie County could get to a point that we
could have some events that could generate room nights. Presently, St. Lucie County has a
couple of fishing tournaments that are bringing people in; one is the Fishing Frenzy. Mr.
Doughney advised that there were about 90+ offshore and inshore another 100+ registrants for
this tournament. He feels that the offshore registrants were more out of town visitors and the
inshore was about 50-50.
1cscivals`? -, -., "it: taming about festivals, how m
. Rainbow Festival, Festival of the
someone from'bow
Arts, the Grapefruit nY of them are goin to attract
bed? Y Orlando to come do P fruit Festival -are the . Croke stated that he had just recently arneaads hat For 3 Y going to attract
become involved in a national s days and put their head on a
he feels that this would b • Porting event for childre t. Pierce and St. Lucie are
g people from n, bull or something going to
nature- He feels that an event of this nature vs ver• the g of that nature and
money on, He Country to come to something of this
further questioned who was o- infra -county festival would
what kind of monies would be s S g to be on the reviewing ant spending
spent on what kind of �,nt8 ewurg Committee to watch over
Ms. Hancock noted that
People, i.e. the Coconut most festivals start outs ~
Grove Arts Festival which�s 1 with t� hopes of
People come from all over to a �� out v getting bigger and attract
Hitch and maybe ttend• She feels that this is what this azea�r and has grown to bring
People 1 Y �Pefruit Festival is something neat - �g to do, find its
P Pan their calendar around the D g we are the grapefruit capital of the world.
Dade City Strawberry Festival.
�'. Croke reiterated, from a marketing
county. Ms. Hancock stated mathait takestandpoint are these events
going to be anyone else gamble. Mr. Croke again
to produce for the
about. Ms. B aside from the TDC that will over 8 questioned if there was
Barwick stated that it would behoove see these grants, if and when it
some names to be on a r the TDC to comes
Procedures n reviewing co�ttee. Mr. B' and have Staff come u
need to be put together. Ms. B Barwick noted that first of all P with
Policies and procedures from the Barwick Stated that she has ° Policies and
these policies as Counties surveyed and the Obtained S or 6 sets of
guidelines for St. Lucie County,CQ1rrrruttee could take the
to be first the and foremost con and if it is agreed upon that, "heads on beds', s
concern before granting money, has
s
Ms. Valvno questioned whether or not,
would have a grants program. at this Ms. B Point, it was inevitable that St. Lucie County
the Board decides one way Barwick said that it is d ty
and that is when Staff y or the other. May 28 and 29 is the new rat gic pl if that is the day
that the will Present the 'TDC's thou 'rDC has always gone along Skits, surveys, and results. among Meeting
and mailings of visitor g various
all of these types of programs, Ms. Minix noted
can that be consider guides and various brochures and P gr�' assisting with advertising
as a portion of this that is a rather costly and v
Barwick stated that if that was the recommendation grant Program' if in fact we have to arY helpful -
the recommendation that the onl rnndation of the TDC then it could be theto it. Ms.
advertising. Ms. Minix stated that she thought thaOf grant llwoul at are v main thrust of
that's the area given would be strictly for
ea we need to Put it in - adv d be excellent, because quite frankly
reiterated, it is dependant on how the policies t at Puts ' q n�Y,
dollars Puts `heads on beds." Ms. B will only be given if an event creates heads on beds Procedures are arwick again
whether the wntten -that it would state that
Y P$Y directly for the advertis and if it is used Strictl for
have to go before some form of auditing or not. Ms. Minix noted that Y advertising;
line to our present advertisingS Ms• Valvano said that ma be w � expenses would
a lot of a vet for whatever event; we are advertisin Y could just add a tag
xposure to the event end would
Barwick noted that the TDC Promote St. Lucie County g anyway and that would give
frame that will has to be very cognizantthat these tY at the same time Ms.
always offered to do this o addaanner to our advertisin groups come to us in a time
various events. Ms. Barwick
Ms. Minix stated that the TDC has
Service" was the TDC's way of helping arwick related that by doingt
that advertising is usually P g since the Council did not "in -kind
the only wayy a good Portion of any events bud et grant money. Mt Minix rioted
considered to give those Organizationsevent. Ms. B e ,because of the fact that usually
Barwick then stated that, it could also be
a chance to publicize in their own publication. A
publication that the TDC wouldn't necessarily be placing an ad, but because we gave them x-
number of dollars for advertising, they could place an in a particular publication that would draw
people, so there are a couple of ways that we could look at if that it the decision; instead of just
saying we will put a tag line on our advertising. Mr. Croke noted that the TDC should not create
a blanket policy, each case would have to be looked at individually. Ms. Valvano agreed that
advertising was a better idea than handing over cash hoping the organization spent it properly.
Ms. Barwick stated that by law we have to keep a close rein on how the resort tax collections are
spent, that is why the TDC is here is to oversee how the tax dollars are spent. Any time the TDC
starts spending dollars that are not doing what they are supposed too, according to the Florida
Statute it is the members place to get in touch with Tallahassee. Ms Minix stated that the TDC
utilizes a majority of dollars during the Summer and Fall ad campaigns, and questioned what
happens when someone who wants to hold an event in January or February when the hotels do
not have any openings. Mr. Doughney offered that the TDC could prohibit an organization from
having activities when the County doesn't need the business. The TDC could state that they were
only going to fund summer activities and these are the only events they will entertain; a summer
festival or summer sports event. The TDC could dictate their wishes.
At this point Ms. Barwick referred to the schedule of "What's Happening" at the stadium this
summer, which includes baseball camps and invitational of the Cayman Islands Baseball Teams.
Ms. Barwick noted that Albie Scoggins and his staff have worked very diligently on putting this
Summer program together. They are the types of activities that brings money in.
Ms. Barwick stated that it was up to the Council to make a recommendation on these matters that
would be presented to the County Commissioners for their final decision, then Staff would come
back to the Council to decide on the how the policies and procedures should be written. After the
policies and procedures are finalized they would be presented to the Board for their approval.
Chairman Charles noted that the Board will want to know the recommendations for the upcoming
planning session and the Board will give an indication at that time as to whether they will go for
something like this or not, and whatever decision is made, it will have to come up at our next
TDC meeting in June.
Ms. Valvano asked how the input from this TDC meeting going to get to the County
Commissioners for their decision since the meeting is just next week. Chairman Charles advised
Ms. Valvano that Ms. Barwick will be present at this next meeting. Ms. Valvano then repeated
for clarification that Ms. Barwick will be talking about the TDC's discussions and opinions stated
during this meeting. Ms. Barwick then mentioned that what had been talked about and she
assumes she can still do, is to take this particular item from the TDC Meeting minutes and make it
into an executive summary with the discussion that took place today and she can give it to
Administration and hopefully get it into the Board's packets for the upcoming meeting on the
28th. Mr. Doughney confirmed Ms. Barwick's statement and noted that would be the best way to
capture the TDC's thoughts. Ms. Minix then said that maybe the TDC should come to some
conclusion as to what the members feelings truly are on this issue. Ms. Minix's personal feelings
are that whatever the TDC does should be oriented toward "heads on beds" and it should be in
the form of advertising; because when you are advertising - you are not just advertising an event,
you are advertising the whole area. You are bringing people into the County and they may come
back for whatever reason. When giving an organization money toy spend to make their situation a
little better, they may not have your expertise in advertising to be able to get it out to people to
get more people in and so Ms. Minix feels that the TDC should have some control on how the
money is spent and it should be spent toward advertising.
bed..••� un b w ._ " LdL ivts. Minix had to
s. '° beds" Which would be the summerdactually have the event coi aY and the oyy other t '
months and the coincide with hotel needs lung
most important factor be "heads on
Mr. for
Doughn
available, that ssu88ested that if the
With the civic not allocated to othernty needed a filler in Jul
visitors. The and sports clubs pre -determined events; the TrDCand ft'the TDC
event would h t° see if someone had $2,400.
where you have to r have to be tailor locally wanted to Might try to shop it to
behoove the maser on Frida tailored to create Put some�g on to bring in locally
Participants tot Y, and the heads on beds, have a week
aloe a hotel room, event takes off so early
on end event
Ms. Mass co Y Saturday that it
days forces commented that would
People to stayyou need to look at the length of the
over right,
Mr. Dou event, an event that lasts 4 or 5
�eY noted
like that Ms. Barwick
their calendars
Sport Which is a gorgeous khad an excellent caiendazs and � their events point regard -
that
middle class g other outside adv
constantly, Person that car free t are °V�ghters� Tthl�'s s about all the different h ertln8,
Y, tennis, golf, etc. themselves up for the lon anc�ulaz ma gears boyi es and
g week- gazine
do a H�son wised t n end of sports and they dolt
Festival gram called Indian p March the Florida Ranch T
►'Will be held out at the ranch.ncess, which is a father/dau ours, through the 1'MC
can do the Indian p ranch. ghter event.
Princess event It looks like he going to
a Land Reme1nber and have �at �� Harrison is S
before ed Festival that the first stab at trn g to Pull toer� rate j
Christmas because would have having 4,000 to S,000 People
ranch
an event wh People could a lot of hi peo ere the Ranch have crafts that th ory and perha
Ps do this fe ple and have
draw. could use a lot P This w eY could buy for Chrism rival a month
of crafts
ould be the type of event s 9'fts. This is
Mr. Croke said this is could
stated that if the T'DC Why he does not w
festival could leave ant to box
Harrison is talking ourselves o m May thN September !'
be able to do so g about, that Pen to somethin as he previously
minds mething for a would come 8 of a special nature
and restrict advertising qualified
urti fied event during the winter such as this
ertising qua fled events Mr' Croke heels months, we would
Ms. g just to Ma that the TDC shouldn't closest
Barwick asked if the Cou y thna that
like to look at for havin ncrl would like to t
alk
Program. g a grants Program or the do 'bout the percentagethes that the
TDC would like to TDC would
Ms. Minix noted that the TDC has Put towards this
sort of indicated that they do not
�. Croke stag that
hat the grants should be bar Want to grant dollars.
g would cost at the time ed on the n
ine. Mr. Croke ask necessity
t just s. Mass answered that if the ty Of the event, whatever t
month of a existin Ms' Mass what the cost Would be fo he
oing into v M$Y for this year the ��hedule is used and
is that various media. If has $93 �'e tag existin r a tag
were running there was an event t in advertisin g ads - You look
gout this event happenin that would be $93 hat was °Orrin g expenditures that are
Auld co Forth g up June and we could to those
cost the TDC g in St- Lucie County of advertising g those
to put these to tY in June. Ms. g that would carry a b
tags on the existing ads banner
•x then questioned how
Ms. Mass stated that if the much it
ads were
u,acx ana white it would probably be under $200 to add the tag and provide new art work to all
the riewspapers, etc.; however, if the ad is color new film has to be sent if the ad is changed and
that would be approximately $200 per each ad.
Ms. Minix then stated that she thought the TDC should cap the money to $200 for changes in the
TDC cost and then whatever the advertising for that period, so it would behoove the people
putting on the event to come to the TDC early.
Ms. Mass then reiterated that, for instance, in July there is one color and two black and white ads
so for that $11,000 worth of advertising is would cost probably $500 - $600''to change those
three ads.
Mr. Doughney noted that Ms. Mass' point is that if the event planners were a year ahead of time
the TDC would have no changes and they would still get the value. So, for no extra cost ou
the TDCt of
's pocket the TDC would have another partner if they brought in room nights and u would be a good deal if the event was planned early enougit
h.
Ms. Costa did not feel that there would be that many people prepared to stay a year ahead. Ms.
Minix advised that the TDC wants the organizations to plan for these events early, the whole
secret of it is that if the organization is not going to plan for the event and it's not worth putting
their efforts into it then why should the TDC give them dollars to throw away.
Ms. Mass advised that with big sporting events, or the Special Olympics they are 2 or 3 years out
even to be booked to be considered as a location.
Mr. Croke then brought up the time element, 60, 90 days, 6 months, or a year as a constraint to
be put on whatever monies the TDC is going to decide to fund. Ms. Barwick noted that would
fall into policies and procedures.
Mr. Doughney asked of the Chairman, when the County Commission listens to the information
are they more inclined just to say - we see there is some merit in this initiative or that one, go
forth and give us all the details. Mr. Charles said that would work, but if it comes to the Board
and they see where we have made a radical change; then that is when it is going to be pulled. Mr.
Doughney then asked if the Board would want all the details by the time they caucus on the 28th.
Mr. Charles said he didn't think so and stated that everything that they are going to be working
on now will be going back to the Board in July when they do the budget. So, whatever the Board
hears on the 28th and the 29th will have bearing and will actually take place in July when the
Board will budget for next year. Ms. Minix asked the Chairman, after hearing all the TDC
members restraints and concerns, what is the feeling of the County Commission - does Mr.
Charles think they are going to say `eve really want to see you give dollar grants to people"'? Mr.
Charles feels that the Board does not want to see that, the Board does not want to give anything
away. Ms. Minix asked Mr. Charles if he believes that what the TDC talked about here today is
going to be acceptable to the Board. Mr. Charles stated that he does, he would think that if the
TDC put a cap of say $1,000, but he doesn't think that if it were any more he does not think it
will go. Ms. Minix stated that she was thinking more in the terms of $200 to $300 per event and
Mr. Charles said "ok." Mr. Charles stated that the whole moral is that they want this to work
and the County to grow and you have to spend money to make money. Ms. Minix continued by
reiteratipg that the TDC is very much in favor of giving the advertising, but that the TDC is not in
favor of grants. Mr. Charles stated that he feels that would go over even better.
CHAMBER OF COMMERCE UPDATE
Ms. Valvano stated that the Chamber did question why St. Lucie County was not in the Visit
Florida ad that went into the Tribune in April, which Ms. Barwick has already addressed.
Ms. Valvano noted that the Chamber has taken a stance supporting asking the County to
strengthen their current adult establishment laws, now that the City has strengthened theirs.
Chairman Charles stated that he would love to see that happen, but he is the only commissioner
that is backing that issue. Chairman Charles further stated that he brought up this issue 1 '/z to 2
years ago and all of the commissioners at that time were against it. Chairman Charles noted that
in the last 10 days he has had Mr. McIntyre go back around to the commissioners and he has not
gotten any feedback at all. Discussion ensued regarding the County's present laws.
Ms. Valvano then advised that the Ft. Pierce Area Council brought to the Board of Directors the
fact that they were supporting changing the name of South Hutchinson Island to Ft. Pierce Beach.
According to Mr. Doughney the Ft. Pierce Area Council has since back off. Ms. Valvano stated
that the Chamber said no - that this is not a Chamber issue.
VISIT FLORIDA CO-OP ADVERTISING INSERTS
Ms. Barwick referenced the insert from Visit Florida USA regarding the Visit Florida Co-op
Advertising offering 3 options for brochure ads. Ms. Barwick stated that the options are in -state
marketing, which is what we have participated in prior to this one; out-of-state, and a Canadian
issue. All of these ads will be out on August 29. The Partner price would be the cost to the
TDC. Ms. Barwick advised that she will have to wait until it gets closer to the ad date to know if
their will be enough funds available to do all 3 ads at a cost of almost $9,000, as the budget is a
little tight presently, but if there was an interest in doing 1 or 2; if the Council would advise their
thoughts on this item, Ms. Barwick would go ahead an give the commitment. Ms. Valvano
expressed concern regarding shelf life of the Canadian ad as she feels August is rather early to be
placing a Canadian ad. Ms. Mass advised that there is an average of about 3 months out for
planning vacations. Discussion ensured regarding the Canadian market slowing up. Ms. Minix
stated that since the TDC can't afford all 3 it might be better to do the out-of-state and the
Florida. Ms. Barwick reiterated that it is the wishes of the TDC to look into doing the in -state
and out-of-state. Council confirmed.
MANAGER'S REPORT
Ms. Barwick advised that the Undiscovered Florida ad that was approved at the last meeting
which was to be coming out in two different publications: Recommend Magazine for the- travel
trade and Sierra Magazine. It has been decided not to use Sierra and to put the ad in National
History which will bring the total circulation from 250,000 to 3 50,000 for the same price.
Ms. Barwick also noted the new exhibit at the Historical Museum and the 1999 Treasure Coast
Opera Society schedule.
OTHER BUSINESS
Ms. Minix advised that the phone company is now starting websites and this year they will do
your 3-page website free. Ms. Minix noted that shje didn't know how much advertising the TDC
did with the phone company and if the TDC can afford a website, but it might be something for
Ms. Barwick to look into by calling Southern Bell advertising.
Mr.Harrison advised that he will be one of the speakers at the Watchable Wildlife Conference.
He wanted to report to the TDC that things are going very well at the Ranch.
ADJOURNMENT
Since there was no other business, Ms. Minix motioned to adjourn, motion was seconded by Ms.
Valvano; motion passed unanimously. The next meeting will be held June 3, 1999 at 12:30 p.m.
in Conference Room Three of the County Administration Building, 2300 Virginia Avenue, Ft.
Pierce. _
"ON
0
ST Lucy COUNTY
FORT PIERCE ro17RIST DE1 LllOPMENT
PORT ST LUCIE9��n
6��
HUTCHINSON ISLAND
FLORIDA
MEMORANDUM
To: St. Lucie County Hospitality Industry
From: Gayla Barwick, Tourism Division
Date: May 14, 1998
Please be advised that the next Tourist Development Council
Meeting is scheduled for:
Monday, May 18, 1998
2:00 P.M. -'Conference Room Three
Roger Poitras Annex
2300 Virginia Avenue, Fort Pierce
We hope you will be able to attend.
GB:mc
TDC\Notice
2300 Virginia Avenue. Ft. Pierce, FL 34982 • (561 ) 462-1535 • FAX ( 5611 462-2132 • 1-800-344-TGIF
ST. LUCI£- COUNTY
FORT PIERCE < ��.; `,IOIMST DEVEPOPMENT
C`06 �" V
PORT ST LUCIE h�
HUTCHINSON ISLAND
\`✓
FLORIDA
CHANGE OF SCHEDULED MEETING
MEMORANDUM
To: St. Lucie County Hospitality Industry
From: Gayla Barwick, Tourism Divisiorf�
Date: May 12, 1998
Re: Cancellation Notice
Please be advised that the next Tourist Development Council Meeting which was
scheduled for Wednesday, May 13, 1998, has been canceled.
We will notify you shortly of the re -scheduled date.
We sincerely hope that this will not cause any inconvenience.
2300 Virginia Avenue, Ft Pierce. FL 34982 0 (561 ) 462-1535 • FAX ( 561 ) 462-2132 ♦ 1-800-344-TGIF
M
ST. LUCK COUNTY
FORT PIERCE P�® , ST DEVEIQPMENT
® PORT ST LUCIE
CO�
HUTCHINSON ISLAND
FLORIDA
To: Doug Anderson,
Thru: Jack Doughney,
From:
Date:
Re:
Gayla Barwick,
April 6, 1998
MEMORANDUM
County Administrator
Director -Leisure Servic
Tourism
Universal Outdoor Delinquent Sales Tax
After contacting Universal regarding their delinquent sales tax
payments on the billboards, they sent me a copy of the attached
Department of Revenue Certificate of Direct Payment.
This certificate was sent to Finance for their final decision.
The Finance Department has informed me, via a phone call to Nancy
Lange, that Universal has paid the taxes directly to the State and
that this situation is no longer an issue.
Thank you.
GB:mc
Attachment
cc: Dan McIntyre, County Attorney
Harvey Lincoln, Manager -OMB
Jam" � �orcvwrvz(�d. ��u�r��oaCuC.
2300 Virginia Avenue, Ft. Pierce, FL 34982 ♦ (561 ) 462-1 535 ♦ FAX: ( 561) 462-2132 ♦ 1-800-344-TGIF
JLL-e1-1997 e9: qg Flo't TRFWE ADVF#iTFGE
7D
STATE Or FLORWA
DEPARTMENT OF REVENUE
TAi.tJ11{AWX-... 1'1.()i~i11)A 12IY941100 GsnvM Tom Adw*dWedo.,
Ch" Support fntwaaiwn
CERTUnCATE OF DIRECT PAYbIENT AUT"ORrtf r4aWw T'A&'W* ."*n
^*Wdr&..a+f. s..mi,
FOR REAL PROPER'IY LEASE Imo"n Swvioas
E�artiw t>iraccor
DPA CerUrnatc Nuaybcr- ""ISO
-73
Universal outdoor, lac. Saks & Use Tune NO.: 58-1jUly 1, 99
5333 Old Wlatac Garden Road Expka a Date
Oman&. Fkriid* 32811
Expiration Date: June �Q, 2002
Ladies oc Cmmdc nea:
. Ontdoar.lnc,. for Lute Purpose of pe ntutting
This Di:ret Pa)nucnt Atrllx�rity C�tiCreaUc is issued to S�tstsa-
lix privkge of purdtssiog reg property kz= without du pa)'mcat Of fknr+dl Saks and use tic to the ksw of
tare property. Tile Florida department O[Revawre Ins auarvrimd t(re ccrtilrcate luoider to sdr-soave and mink
tlxs saks and use tsx &=tiY to d'c Dq>vrtazrn
This eextiGcate shalt remain in elred wail its expiratiat Gate as
stated above.
A jhNnrrM of Otis ocrtifi��lc nail he _rival w cdi kcmw ftrtn •lixuti the tertifieate la►1c1cY k�sx~< real prnrexty
The ksw must rnsinta;u LLis ecrtir►eate in its rwwds a-, dommoklatiat fcx nut colialing sates wx Iran the
octtiftcate hoicks on its real property kaces. -
The nano of ti c kssOc, date certificate gi%-al to kssor, aad the audxxixai sihuature must be canpktad before
cxLwdmg the taliGcAe to the kssor.
St . Lucie Count '- "j"'� �—
Nart a[ Scticr Data Givtu to Shca
-,U omfificate bolder agues not to permit any other party W use this oe"wAte to kW real PrOpertY f=
Saks Laos
Sisnatum:
WDY&sai
srtner, Ofiieu, or Autirorinod Rgpresa►tau+►c)
FLOCUEMDE
W, David Y
Tax Spocialist
GTA Cwtral I
Olt REVENUU
& Use Tax
Board:
X=Zone
could
harm
tourism
Scott Hovanyetz 2
TRIBUNE STAFF WRITER
ST. LUCIE COUNT — Plac-
ing all adult establishments in
Fort Pierce near Interstate 95
may have a negative effect on
tourism, members of a county
board said Wednesday.
The St. Lucie Tourist Develop-
ment Council discussed a city
ordinance that would banish X-
rated businesses to a 200-acre
section along Okeechobee Road
between I-95 and Florida's Tlirn-
pike. The plan is being reviewed
by the Fort Pierce City Commis-
sion.
The area was picked because
it is on the outskirts of the city,
far away from the downtown area
the city is trying to revitalize. In
the past, the city has had trouble
defending anti -nudity laws, which
have resulted in lawsuits and
earned suspicion from the court
system due to possible First
Amendment violations.
Members of the tourism board
said they weren't against the con-
cept of limiting adult businesses
to one area, but they did wish the
city would pick another spot.
"I saw with my own eyes what
this can draw," board member Ed
Croke said. "I'm not a moralist.
but I look at history; I've seen
what this can do."
Board members noted that
there are five hotels near the pro-
posed zone. Church and family
groups use those hotels for get-
togethers and meetings, they said.
"It just happens to be in my
back yard," said Michelle Val-
vano, a board member and gener-
al manager of the Days Inn near
Okeechobee Road. "Personally,,I
think that's where tourists come
into St. Lucie County. That's
where our future residents come
in."
Adult businesses might also
attract unsightly billboards, they
said. Members also worried that
the businesses would conflict
with the Tourist Development
Council's own advertising efforts.
"I think it could hurt some of
our groups," Council executive
director Gayla Barwick said.
"You have to remember, we've
spent thousands of dollars adver
tising for families."
i
ST. LUCIE COUNTY
FORT PIERCE � �
TOUIusT DEWIQPMENT
6��PORT ST LUCIE
HUTCHINSON ISLAND
FLORIDA
MEMORANDUM
To: Board of County Commissioners
Thru: Doug Anderson, County Administrator
From: Gayla Barwick, Tourism -
Date: March 3, 1998
Re: Comet Creative Advertising Agency
l5 l7
f AR - 3 1998
This memo is in response to Comet Creative's letter of February 24, 1998 that was sent to the
Tourist Development Council and copied to the Board. (Attached)
After reading Mr. Jenkins' letter, my first thought is to defend the ethics of the eight Tourist
Development Council Board members that took part in the scoring of the three short listed ad
agencies. These individuals, some of whom are elected city officials, are dedicated, community
minded business leaders of St. Lucie County.
They are appointed to these seats for four year terms. They have made a commitment to play a
viable part in the promotion of tourism into St. Lucie County. Mr. Jenkins' letter states "We
understand that professional competence may not have been the only factor considered in
evaluating the candidate agencies." I can't imagine anyone being able to suggest to this group to
vote one way or the other.
It was also noted that the RFP process was bias in favor of the incumbent. This RFP has been
utilized three times over the last seven years and I have to admit that out of the approximately 14
agencies that have submitted proposals over the past years, this is the first time I have heard that it
is biased. Please be assured, I will be more than happy to contact Mr. Jenkins and ask for his
written suggested revisions for the RFP.
2300 Virginia Avenue, Ft Pierce, FL 34982 • (561 1 462-1535 • FAX ( 5611 462-2132 • 1-800-344-TGIF
Re: Comet Creative Advertising Agency
March 3, 1998
Page 2
During the presentations, everyone had the same opportunity to sell their agency, staff, and
product. It was up to the individual to make their presentation and "close the deal," so to speak.
In the 15 minutes allotted there were no hard and fast rules as to what the agencies discussed,
they could have given an overview of what they had submitted in their RFP, they could have
elaborated on past accomplishments, or they could have taken this time to discuss proposed
strategies and plans to meet the goals of the Tourist Development Council. It was all up to the
individual ad agency's discretion.
We can certainly look at expanding the 15 minutes for oral presentations and five minutes for
questions and answers. Although I do believe, the recording tape of the entire presentations will
prove that sufficient time was allowed for all questions being asked by the Tourist Development
Committee.
It was also stated that Comet Creative had not received an "official notification" that they were
not awarded the bid. The reason for this is that Staff would not presume that MBI's contract has
been finalized, even after they had received the highest score by 117 points and after the Board of
County Commissioners had approved to enter into contract negotiations. Not until the final
approval is given by the Board would Staff inform the second and third place winners they we not
selected. There are too many variables to consider and this is the precise reason that Comet
Creative and A. E. Lynch have not received any official notification of being eliminated as Mr.
Jenkins is under the impression his agency has been.
Although the ranking has been commonly known, in the future Staff will share this information in
a more formal manner.
Attached you will find copies of the short listing and oral presentation score sheets, please note,
each agency was scored on eight non bias categories.
If the Board has any questions or would like to discuss this further, please call me at extension
1535.
Thank you.
GB:mc
Attachments
cc: Jack Doughney
Tourist Development Council
A-- khk
Mir
C O MET C RE AT IV E
INTEGRATED MARKETING / NEW MEDIA SERVICES
February 24, 1998
St. Lucie County Tourist Development Council
Administration Annex Building
2300 Virginia Avenue
Fort Pierce, FL 34982
RE: RFP #98-20, Advertising Services for Tourist Development Council
Dear Council Members:
My partners and I thank the Tourist Development Council for considering Comet Creative in
yotir advertising agency review. We are, of course, disappointed that we did not win the
contract —especially after reviewing the competing proposals.
We could not help but realize that we offered the TDC clearly superior marketing capabilities
and creativity. However, we understand that professional competence may not have been the
only factor considered in evaluating the candidate agencies.
In the spirit of constructive criticism, we must say that we found the RFP process to be biased in
favor of the incumbent, no matter which agency that may be. We urge the TDC to consider
revising the RFP to permit the competing agencies to offer not only their capabilities, but their
strategies and plans for meeting the goals of the TDC.
We also suggest that the time permitted for the agency oral presentation be expanded. Fifteen
minutes simply is not sufficient time to make a presentation that is persuasive enough to level the
playing field between a contender new to the TDC and an incumbent whose capabilities are well
known. Nor is five minutes an adequate amount of time for all council members to pose their
questions and for the agency to fully answer them.
—more-
100 AVENUE A, SUITE 2C, FORT PIERCE, FL 34950
VOICE 561-465-4654 / FAX 561-466-5428 / COMETMAIL@AOL.COM
0
St. Lucie County Tourist Development Council
February 24, 1998
Page 2
Nonetheless, we accept the Council's decision and look forward to again vymg for the contract to
provide advertising services to the TUC when the current contract expires. In the meantime, as a
loyal member of the St. Lucie County business community, Comet Creative will strive to make
beneficial contributions to the mission and goals of the TDC.
Sincerel ,
William Jenkins
Partner
P.S. If this letter seems a wee bit after the fact, please accept our apology. Although we heard of
the TDC's decision "through the grapevine" a few days after our presentation, we held off
k sending you our thanks until it became apparent that we would not receive an official
notification.
pc: St. Lucie County Board of Commissioners
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RFP Score Sheet
RFP # 98-20
Advertising Services for the St. Lucie County Tourist Development Council.
Score all Proposers in all categories with a point value of 0 - 10.
0 = unsatisfactory, 3 = poor, 6 = average, T = good, 10 = excellent.
Please note, it is essential that all boxes have a score ranging from 0 to 10.
Criteria for reviewing and short listing written bid proposals:
PROPOSERS
I 1
2
3
4
5
6
Rate the professional and creative overall
8
look of the submitted bid proposal.
Judge agency experience in placement of
destination ads in print and broadcast media.
C
Financial strength and credit history of agency.
S
g
Tourism experience of assigned account personnel.
4
Rate the creative look of the three ad samples
?
S
J
(D
�.-
included in proposal.
Rate agency on its in-house public relations
41
capabilities.
Rate if all 26 questions in the qualifications
g
g
8
g
questionnaire were fully addressed by agency.
Related advertising experience in St. Lucie County.
-2
-7
TOTAL POINTS
J
.53
RANK
I
Z
5
3
Scorers Signature
1 = Osprey Marketing Group
2 = MBI Advertising
3 = A. E. Lynch Advertising
4 = Simple Success Marketing
5 = Comet Creative Integrated Marketing
6 = Barnette Advertising Group
I�-24-1
Date
RFP Score Sheet
RFP # 98-20
Advertising Services for the St. Lucie County Tourist Development Council.
Score all Proposers in all categories with a point value of 0 - 10.
0 = unsatisfactory, 3 = poor, 6 = average, T = good, 10 = excellent.
Please note, it is essential that all boxes have a score ranging from 0 to 10.
Criteria for reviewing and short listing written bid proposals:
PROPOSERS
1
2
3
4
5
6
Rate the professional and creative overall�--
look of the submitted bid proposal.
Judge agency experience in placement of
destination ads in print and broadcast media.
Financial strength and credit history of agency.
(�
Tourism experience of assigned account personnel.
/
��
174
Rate the creative look of the three ad samples
included in proposal.
Rate agency on its in-house public relations
capabilities.
/
(�
G
D
Rate if all 26 questions in the qualifications
questionnaire were fully addressed by agency.
�D
Related advertising experience in St. Lucie County.
TOTAL POINTS
p?
ia�
�a
S o
RANK
Scorer's Signature
1 = Osprey Marketing Group
2 = MBI Advertising
3 = A. E. Lynch Advertising
4 = Simple Success Marketing
5 = Comet Creative Integrated Marketing
6 = Barnette Advertising Group
Date 102-
RFP Score Sheet
RFP # 98-20
Advertising Services for the St. Lucie County Tourist Development Council.
Score all Proposers in all categories with a point value of 0 - 10.
0 = unsatisfactory, 3 = poor, 5 = average, T = good, 10 = excellent.
Please note, it Is essential that all boxes have a score ranging from 0 to 10.
Criteria for reviewing and short listing written bid proposals:
PROPOSERS
2
3
4
5
6
Rate the professional and creative overall
bid
�r
look of the submitted proposal.
Judge agency experience in placement of
destination ads in print and broadcast media.
Q
U
./
Financial strength and credit history of agency.
Tourism experience of assigned account personnel.
Rate the creative look of the three ad samples-�
included in
proposal.
,
Rate agency on Its in-house public relations
�-
capabilities.
Rate if all 26 questions in the qualifications
questionnaire were fully addressed by agency.
Related advertising experience in St. Lucie County.
TOTAL POINTS
!
_('
/ d
RANK
L
Scorees Signature
.
Date
�= Osprey Marketing Group
MBI Advertising
✓g A. E. Lynch Advertising
f¢ = Simple Success Marketing
✓5 = Comet Creative Integrated Marketing
-,.A = Barnette Advertising Group
RFP Score Sheet
RFP # 98-20
Advertising Services for the St. Lucie County Tourist Development Council.
Score all Proposers in all categories with a point value of 0 - 10.
0 = unsatisfactory, 3 = poor, 5 = average, 7 = good, 10 = excellent.
Please note, it is essential that all boxes have a score ranging from 0 to 10.
Criteria for reviewing and short listing written bid proposals:
PROPOSERS
I I 12 1 3 1 4 1 5 1 6
Rate the professional and creative overall
V
0
look of the submitted bid proposal.
Judge agency experience in placement of
broadcast media.
g
destination ads in print and
Financial strength and credit history of agency.
3L93
g
n
Tourism experience of assigned account personnel.
9
Q'
S
Rate the creative look of the three ad samples
in
7
Q
"I
/
iv
Q
9
included proposal.
Rate agency on its in-house public relations
capabilities.
Rate N all 26 questions in the qualifications
�y
questionnaire were fully addressed by agency.
Related advertising experience in St. Lucie County.
9
TOTAL POINTS
V
% 2.
RANK
Scorer's Signature
1 = Osprey Marketing Group
2 = MBI Advertising
3 = A. E. Lynch Advertising
4 = Simple Success Marketing
5 = Comet Creative Integrated Marketing
6 = Barnette Advertising Group
Date /' — "�%
A
RFP Score Sheet
RFP # 98-20
Advertising Services for the St. Lucie County Tourist Development Council.
Score all Proposers in all categories with a point value of 0 - 10.
0 = unsatisfactory, 3 = poor, 6 = average, 7 = good, 10 = excellent.
Please note, it Is essential that all boxes have a score ranging from 0 to 10.
Criteria for reviewing and short listing written bid proposals:
PROPOSERS
1
2 j
3
4
5
6
Rate the professional and creative overall
look the submitted bid proposal.
5
of
I O
Judge agency experience in placement of
destination ads in print and broadcast media.
K
C
•1
Financial strength and credit history of agency.
(C
0
3
C
Tourism experience of assigned account personnel.
5
/j
Rate the creative look of the three ad samples
included in proposal.
rf
I
S
5
0
Rate agency on its in-house public relations
—
3
capabilities.
5
5
Rate if all 26 questions in the qualifications
questionnaire were fully addressed by agency.
/
10
3
10
Related advertising experience in St. Lucie County.
I
TOTAL POINTS
C
� 0
S71
36
a,
/
4
a
RANK
Scorer's Signature
1 = Osprey Marketing Group
2 = MBI Advertising
3 = A. E. Lynch Advertising
4 = Simple Success Marketing
5 = Comet Creative Integrated Marketing
6 = Barnette Advertising Group
Date is I 1 � A
RFP Score Sheet
RFP # 98-20
Advertising Services for the St. Lucie County Tourist Development Council.
Score all Proposers in all categories with a point value of 0 - 10.
0 = unsatisfactory, 3 = poor, 6 = average, T = good, 10 = excellent.
Please note, it Is essential that all boxes have a score ranging from 0 to 10.
Criteria for reviewing and short listing written bid proposals:
PROPOSERS
1 2 3 4 5 6
Rate the professional and creative overall
look of -the submitted bid proposal '
Judge agency experience in placement of
destination ads in print and broadcast media. j
Financial strength and credit history of agency. i �l
Tourism experience of assigned account personnel.
Rate the creative look of the three ad samples
included in proposal.
Rate agency on its in-house public relations
capabilities. --
o-#e K all 9a nusatinne in the qualifications
questionnairewere fully addressed by agency.
Related advertising experience in St. Lucie County.
TOTAL POINTSa
's
RANK
Scorer's Signature - -
1 = Osprey Marketing Group
2 = MBI Advertising
3 = A. E. Lynch Advertising
4 = Simple Success Marketing
5 = Comet Creative Integrated Marketing
6 = Barnette Advertising Group
Date /,
RFP Score Sheet
RFP # 98-20
Advertising Services for the St. Lucie County Tourist Development Council.
Score all Proposers in all categories with a point value of 0 - 10.
0 = unsatisfactory, 3 = poor, 5 = average, 7 = good, 10 a excellent.
Please note, it is essential that all boxes have a score ranging from 0 to 10.
Criteria for reviewing and short listing written bid proposals:
PROPOSERS
1 2
3 4
5
6
Rate the professional and creative overall
look of the submitted bid proposal.
i
i
Judge agency experience in placement of
destination ads in print and broadcast media.
Financial strength and credit history of agency.
!1
Tourism experience of assigned account personnel.
I
Rate the creative look of the three ad samples
included in proposal
C
ce
4
Rate agency on its in-house public relations
capabilities.
l �j
cj
y
Rate if all 26 questions in the qualifications
questionnaire were fully addressed by agency.
Related advertising experience in St. Lucie County.
�A p
4
TOTAL POINTS
J U
RANK
S
a 3
Scorer's Signature
1 = Osprey Marketing Group
2 = MBI Advertising
3 = A. E. Lynch Advertising
4 = Simple Success Marketing
5 = Comet Creative Integrated Marketing
6 = Barnette Advertising Group
fp. Al-.�hk
1
COMET CREATIVE
INTEGRATED MARKETING / NEW MEDIA SERVICES
February 24, 1998
St. Lucie County Tourist Development Council
Administration Annex Building
2300 Virginia Avenue
Fort Pierce, FL 34982
RE: RFP #98-20, Advertising Services for Tourist Development Council
Dear Council Members:
My partners and I thank the Tourist Development Council for considering Comet Creative in
your advertising agency review. We are, of course, disappointed that we did not win the
contract —especially after reviewing the competing proposals.
We could not help but realize that we offered the TDC clearly superior marketing capabilities
and creativity. However, we understand that professional competence may not have been the
only factor considered in evaluating the candidate agencies.
In the spirit of constructive criticism, we must say that we found the RFP process to be biased in
favor of the incumbent, no matter which agency that may be. We urge the TDC to consider
revising the RFP to permit the competing agencies to offer not only their capabilities, but their
strategies and plans for meeting the goals of the TDC.
We also suggest that the time permitted for the agency oral presentation be expanded. Fifteen
m"WIMI sufficient time to make a presentation that is persuasive enough to level the
playing field betwe6rt' er new to the TDC and an incumbent whose capabilities are well
known. Nor is five minutes ate amount of time for all council members to pose their
questions and fo the agency to f �`swer them.
I411- a1 ��
G�s
—more-
100 AVENUE A, SUITE 2C, FORT PIERCE, FL 34950
VOICE 561-465-4654 / FAX 561-466-5428 / COMETMAILOAOL.COM
r E B 2 5 1998
CO. ADMIN. OFFICE
St. Lucie County Tourist Development Council
February 24, 1998
Page 2
Nonetheless, we accept the Council's decision and look forward to again vying for the contract to
provide advertising services to the TDC when the current contract expires. In the meantime, as a
loyal member of the St. Lucie County business community, Comet Creative will strive to make
beneficial contributions to the mission and goals of the TDC.
Sincerely,
William Jenkins
Partner
P. S . If this letter seems a wee bit after the fact, please accept our apology. Although we heard of
the TDC's decision "through the grapevine" a few days after our presentation, we held off
sending you our thanks until it became apparent that we would not receive an official
notification.
pc: St. Lucie County Board of Commissioners
C O MET C RE AT IV E
INTEGRATED MARKETING / NEW MEDIA SERVICES
February 24, 1998
St. Lucie County Tourist Development Council
Administration Annex Building
2300 Virginia Avenue
Fort Pierce, FL 34982
RE: RFP #98-20, Advertising Services for Tourist Development Council
Dear Council Members:
r
Y5
Camd&AI '(1y)
el- 7) Ad
My partners and I thank the Tourist Development Council for considering Comet Creative in
your advertising agency review. We are, of course, disappointed that we did not win the
contract —especially after reviewing the competing proposals.
We could not help but realize that we offered the TDC clearly superior marketing capabilities
and creativity. However, we understand that professional competence may not have been the
only factor considered in evaluating the candidate agencies.
In the spirit of constructive criticism, we must say that we found the RFP process to be biased in
favor of the incumbent, no matter which agency that may be. We urge the TDC to consider
revising the RFP to permit the competing agencies to offer not only their capabilities, but their
strategies and plans for meeting the goals of the TDC.
We also suggest that the time permitted for the agency oral presentation be expanded. Fifteen
minutes simply is not sufficient time to make a presentation that is persuasive enough to level the
playing field between a contender new to the TDC and an incumbent whose capabilities are well
known. Nor is five minutes an adequate amount of time for all council members to pose their
questions and for the agency to fully answer them.
—more-
100 AVENUE A, SUITE 2C, FORT PIERCE, FL 34950
VOICE 561-465-4654 / FAX 561-466-5428 / COMETMAIL@AOL.COM
d
F E B 25 1998
CO. ADMEN. OFFICE
St. Lucie County Tourist Development Council
February 24, 1998
Page 2
Nonetheless, we accept the Council's decision and look forward to again vying for the contract to
provide advertising services to the TDC when the current contract expires. In the meantime, as a
loyal member of the St. Lucie County business community, Comet Creative will strive to make
beneficial contributions to the mission and goals of the TDC.
Sincerely,
William Jenkins
Partner
P. S . If this letter seems a wee bit after the fact, please accept our apology. Although we heard of
the TDC's decision "through the grapevine" a few days after our presentation, we held off
sending you our thanks until it became apparent that we would not receive an official
notification.
pc: St. Lucie County Board of Commissioners
ST. LucE COUNTY
FORT PIERCE \ <_� ` ', �TOMST. DEVMPMENT
C06��PORT ST LUCIE
RUTCHINSON ISLAND
FLORIDA
CHANGE OF REGULARLY SCHEDULED MEETING
MEMORANDUM
To: St. Lucie County Hospitality Industry
From: Gayla Barwick, Tourism Division
Date: March 2, 1998
Re: Cancellation Notice of March Meeting
Please be advised that the next Tourist Development Council Meeting which was
scheduled for Wednesday, March 4, 1998 has been canceled.
We sincerely hope that this will not cause any inconvenience.
TDCINotice
2300 Virginia Avenue, Ft. Pierce. FL 34982 • (561 ) 462-1535 • FAX ( 561 ) 462-2132 • 1-800-344-TGIF
0 r
TO: Board of County Commissioners
FROM: Gayla Barwick, Tourists 7
Date: 2/3/98
RE: A Hollars Paid to MBI Advertising in 1996/97
Plea a forgive the manner in which this repof being presented,
MY c puter is being overhauled.
The following report wil1L--aht4 what was paid to MBI, please note
even though we paid this to MBI, they in turned paid all the adver-
tising cost out of this amount along with their expenses and fees.
I will be happy to go over any of these figures with you.
Thank you.
1-7 _ /87s, 00 110,00 3yl. �.r _4.yofos
Lays oo S/s//,3S # 379,o0 57,yg 90.,v :IOU 1p,f
IIA�a
C ov.Gox. Y9
"�' �� •?a5 ,8g �oS 73 dd,PV 3al1ar AWWIly
. . t0 a9� yy yn ISUae lArY,AI
51,73 34o.00 71/3...V
1 y 51► l r, eJMY 5y3S,o�
55708.61+
1,457. 60+
181.50+
7,768 • 28+ p.,...N.
464.55+
5.435.00+
007
80,899.69*+
M. A-1 • 1.
TO: BOARD OF COUNTY CONKISSIOMERS
ITEM NO. C-Z
vimm: November 12, 1996
SUBMITTED BY(DEPT): Leisure Services -Tourism Division
=_ 4 e) OF] ! i rim
pRa$BriTiD BY:
MBI Advertising has been contracted to provide advertising services for the
St. Lucie County Tourist Development Council.
The invoices with all backup included in the amount of $23,608.96 for October
represents cost for the following: """WPR"-
$11,818.88 Media placement - Magazines/Newspapers
$ 1,368.75 Fees
$ 163.50 Ad for Canadian Travel Press
$ 111.75 Stats for Gannet N.Y. Travel Group and Montreal Gazette
$ 69.75 Stat with banner for Orlando Sentinel
$ 53.50 Ad for Toronto Star
$ 9,262.80 Coupon Book/2nd Printing
$ 73.03 Expenses
$ 687.00 4-Color Ads for Travel Agent Magazines, Travel America and
Florida Naturalist
Request approval for payment on the invoices for the month of October in the
amount of $23,608.96.
The invoices have been reviewed in detail by Tourism Staff.
Packets with supporting material are available in the Tourism Department for
review.
FUNDS AVAIL.(State type & No. of transaction or N/A): N/A
PREVIOUS ACTION•
RECOMMENDATION:
The Tourist Development Council and Staff recommends Board approval to pay
the attached invoices.
AQXXDA REQUEST
TO: BOARD OF COUNTY COMMISSIONERS
ITEM NO. C-10
DATE: December 10, 1996
REGULAR [ l
PUBLIC BEARING (
Comm [ x �
SUBMITTED BY(DEPT): Leisure Services -Tourism Division
PRESENTED BY:
Gayla Barwick
MKBI Advertising has been contracted to provide advertising services for the
St. Lucie County Tourist Development Council.
The invoices with all backup included in the amount of $8,886.32 for November
represents cost for the following:"Mom,
$8,675.96 Media placement - Magazines/Newspapers
$ 166.25 Fees
$ 44.11 Expenses
Request approval for payment on the invoices for the month of November in the
amount of $8,886.32.
The invoices have been reviewed in detail by Tourism Staff.
Packets with supporting material are available in the Tourism Department for
review.
FUNDS AVAIL.(State type & No. of transaction or N/A): N/A
PREVIOUS ACTION:
RECOMMENDATION:
The Tourist Development Council and Staff recommends Board approval to pay
the attached invoices.
I
AGENDA REQUEST
TO: BOARD OF COUNTY COMMISSIOURRS
ITEM NO. C-7
DA22: 1/21/97
SUBMITTED BY(DEPT): Leisure Services -Tourism Division
: MBI Adv
PRBSENTSD BY:
NBI Advertising has been contracted to provide advertising services for the
St. Lucie County Tourist Development Council.
The invoices with all backup included in the amount of $4,149.49 for December
represents cost for the following:
$ 2,997.75 Media Placement in Newspapers and Magazines
$ 961.25 Fees
$ 160.05 Ads for Boman's Day and Family Circle
$ 30.44 Expenses
Request approval for payment on the invoices for the month of December in the
amount of $4,149.49.
The invoices have been reviewed in detail by Tourism Staff.
Packets with supporting material are available in the Tourism Department for
review.
FUNDS"AVAIL.(State type & No. of transaction or N/A): N/A
PREVIOUS ACTION:
RECOMMENDATION:
The Tourist Development Council and Staff recommends Board approval to pay
the attached invoices.
AGENDA REQUEST
TO: BOARD OF COUNTY COMISSIONERS
ITEM NO. C-7
DATE: 2/11/97
REGULAR [ J
PUBLIC REARING t l
ca"ZoTtxl
SUBMITTED BY(DEPT): Leisure Services -Tourism Division
PRESENTED BY:
SUBJECT: MBI Advertising Invoices
BACKGROUND:
MBI Advertising has been contracted to provide advertising services for the
St. Lucie County Tourist Development Council.
The invoices with all backup included in the amount of $3,779.41 for January
represents cost for the following:
$ 3,148.30 Media Placement in Newspaper and Magazine
$ 572.50 Fees
$ 58.61 Expenses
Request approval for payment on the invoices for the month of January in the
amount of $3,779.41.
The invoices have been reviewed in detail by Tourism Staff.
Packets with supporting material are available in the Tourism Department for
review.
FUNDS AVAIL.(State type & No. of transaction or N/A): N/A
PREVIOUS ACTION:
RECOMMENDATION:
The Tourist Development Council and Staff recommends Board approval to pay
the attached invoices.
AGENDA REQUEST
TO: BOARD OF COUNTY COMMISSIONERS
ITEM NO. C-3
DATE: 4/8/97
REGULAR [
PUBLIC =ARING [
CC==T c x I
SUBMITTED BY(DEPT): Leisure Services -Tourism Division_
PRESENTED SY:
BACKGROUND:
MBI Advertising has been contracted to provide advertising services for the
St. Lucie County Tourist Development Council.
The invoices with all backup included in the amount of $2,409.94 for February
represents cost for the following: W"ONOW-Mm
$ 1,875.00 Media Placement in Newspaper/Magazines
$ 348.75 Fees
$ 180.00 Map Reprint
$ 6.19 Expenses
The invoices with all. backup included in the amount of $9,187.16 for March
represents cost for the following:
$ 8,250.00 Media Placement in Newspaper/Magazines
265.00 Fees
22.16 Expenses
120.00 Production Coordination on Rack Brochure
530.00 Production Coordination, research, etc. for Tourism Page for
Chamber Website
Request approval for payment on the invoices for the month of February in the
amount of $2,409.94 and the month of March in the amount of $9,187.16 for a
two month total of $11,597.10.
The invoices have been reviewed in detail by Tourism Staff.
Packets with supporting material are available in the Tourism Department for
review.
FUNDS AVAIL.(State type & No. of transaction or N/A): N/A
PREVIOUS ACTION:
AQWDA ARQUEST ITEM NO. C-6
DATX s May 13, 1997
RBGUI U [
PUBLIC Wi1AING j )
cat kT ( x )
TO: BOARD OF COUNTY COMMISSIONERS PRESENTED BY:
SUBMITTED BY(DEPT):
SUBJECT: MBI Advertising Invoices
ZACKGROUND:
MBI Advertising has been contracted to provide advertising services for the
St. Lucie County Tourist Development Council
The invoices with all back up included in the amount of $7,206.84 for April
represents cost for the following:
$ 6,245.00 Media placement in Newspaper/Magazines
$ 90.00 Fees
$ 336.25 Revise Coupon Book New Estimates
$ 441.35 Reprint Business Cards.
$ 42.75 Revisions to.Coupon
$ 51.49 Expenses
Request approval for payment on the invoices for the month of April in the
amount of $7,206.84.
FUNDS AVAIL.(State type & No. of transaction 21 N/A):
PREVIOUS ACTION:
AGENDA REOUEST
TO: BOARD OF COUNTY COMMISSIONERS
ITEM NO. C-2
DATE: June 10, 1997
REGULAR [ ]
PUBLIC ®EARUM [ j
consm [ X ]
PR28zVTED BY:
SUBMITTED BY(DEPT): Leisure Services -Tourism Division Gayla Barwick _
MBI Advertising has been contracted to provide advertising services for the
St. Lucie County Tourist Development Council
The invoices with all back up included in the amount of $6, 236.44 for May
represents cost for the following:
$ 86.50 Ads for Travel American and Orlando Sentinel
$ 5,622.50 Rack Brochure Production/Art Mork to date
$ 481.25 Fees
$ 46.19 Expenses
Request approval for payment on the invoices for the month of May in the
amount of $6,236.44.
FUNDS AVAIL.(State type i No. of transaction or N/A):
PREVIOUS ACTION:
RECOMMENDATION:
The Tourist Development Council and Staff recommends Board approval to pay
the attached invoices.
COMMISSION ACTION: CO i U 1
[ APPROVED [ ] DENIED
[ ] OTHER:
- IJ-A.—
Dou_Anderson
County Administrator
Review and Auarovals
County Attorney: Management 6 Budget:
Originating Dep :. Other:
Finance: (Check for Copy only, f ap�p'li cable)
Purchasing:
Other.
AGENDA REQUEST
ITEM NO. C-3A
DATE: July 8, 1997
REGULAR [ )
Punic H un#G [ 1
conalm [ x l
PMEBZMD BY s
SUBMITTED BY ( DEFT) : Leisure Br•j jjs-Trur4 eta RjYj ji�tM
MBI Advertising has been contracted -to provide advertising.services for the
St. Lucie County Tourist Development Council.
The invoices with all back up included in the amount of $2,508.74 for JWW
represents cost for the following: --MMON.
$ 2,058.88 Media Placed in the Orlando Sentinel
$ 321.25 Fees
$ 22.88 Expenses
$ 105.73 Logo Sheets
Request approval for payment on the invoices for the month of June in the
amount of $2,508.74.
The invoices have been reviewed in detail by Tourism Staff.
Packets with supporting material are available in the Tourism Department for
review.
FUNDS AVAIL.(State type 6 No. of transaction _oA N/A):
PREVIOUS ACTION:
RECOMMENDATION:
The Tourist Development Council and Staff recommends Board approval to pay
the attached invoices.
CONXISSION ACTION: CON
[ APPROVED [ ] DENIED
[ ] OTHER: 4oAjnderson
County Administrator
Review and rovals
county Attorney: alrayunn;irt-i Budget'!
Originating Other:
Finance: (Check for Copy onl if ca e)
Purchasing:
Other:
AGENDA REQUEST
TO: BOARD OF COUNTY COMISSIOURRS
ITEM NO. C-2
DATE: August 19, 1997
REGULAR [ ]
PUBLIC SEARING [ ]
CONSM ( X ]
SUBMITTED BY (DEPT) : Lsisur�arviC0s-3=LW . WAL2A
pRESENTBD BY:
MBI Advertising has been contracted to provide advertising services for the
St. Lucie County Tourist Development Council.
The invoices with all back up included in the amount of $3,828.90 for July
represents cost for the following:
$ 3,118.90 Media Placed in the Orlando Sentinel, Southern Living, and
Bergen Record
$ 350.00 Fees
$ 52.95 Expenses
$ 307.05 Ad Production Costs
Request approval for payment on the invoices for the month of July in the
amount of $3,828.90.
The invoices have been reviewed in detail by Tourism Staff.
Packets with supporting material are available in the Tourism Department foz.
review.
FUNDS AVAIL.(State type & No. of transaction or WA):
.PREVIOUS ACTION:
RECOMMENDATION•
The Tourist Development Council and Staff recommends Board approval to pa,
the attached invoices.
COMMISSION ACTION:
[ APPROVED [ ) DENIED
[ ] OTHER:
Review aad Approvals
County Attorney: _ Management & Budget:
Originating Dept. Other:
Other:
Finance: (Check for Copy only, if applicable)
CON C :
D ug derson
County Administrator
Purchasing:
Other:
AQZXDA RZQUZST ITEM No. C-3
DATE: September 9, 1997
REGULAR [ l
PUBLIC HEARING [ ]
CONSMT [ X ]
TO: BOARD OF COUNTY CONKISSIONBRS PRNSENTSD BY:
SUN(ITTED BY (DSPT) s La� ;� Services-TouriM Division issvia- sty .m+tts r
SjM"CT:-Advertising
MBI Advertising has been contracted to provide advertising services for the
St. Lucie County Tourist Development Council.
The invoices with all back up included in the amount of $1,184.21 for , t
represents cost for the following:
$ 1,029.44 Media Placed in the Huntsville Times and Indianapolis Star
$ 150.00 Fees
$ 4.77 Expenses
Request approval for payment on the invoices for the month of August in the
amount of $1,184.21.
The invoices have been reviewed in detail by Tourism Staff.
Packets with supporting material are available in the Tourism Department for
review.
FUNDS AVAIL.(State type S No. of transaction gK N/A):
PREVIOUS ACTION:
EECOMMENDATION:
The Tourist Development Council and Staff recommends Board approval to pay
the attached invoices.
COM 155ION ACTION:
[ APPROVED [ ] DENIED
[ l OTHER: 4 4uAnderson
County Administrator
Review and Approvals
County Attorney: t1airryemerrt-4 Budget:
Originating Dept.: Other:
Finance: (Check for Copy only, 1 a licable)
Purchasing:
Other:
0
r
FORT PIERCE
PORT ST LUCIE
HUTCHINSON ISLAND
FLORIDA
ST. LUCBE COUNTY
1URIST DEVELOPMENT
Coep '
To: Bong Anderson
From: Gayla Barwicg&�-->
Date: 2-6-98
Re: Billboards
Attached please find zeros copy of the art work for the Nets billboard.
A.E. Lynch designed the art work along with a committee comprised of
Mets personnel, and stadium staff.
Lynch hopes to have it in camera ready fora by neat Monday, the 9th.
They will be hung at the Landfill.
The other design is for the Tuskeegee Airmen exhibition at the Historical
Museum.
Plans are to hang on US I.
Thank you.
cc: Jack Doughney
attachments
CO. ADkj'N. OFFICE
,J" �i,ef arrcv�owalal. �� cti.v�pozltd .
2300 Virginia Avenue, Ft Pierce, FL 34982 • (561 ) 462-1535 • FAX ( 5611 462-2132 • 1-800-344-TGIF
km
m
■
u
TOURIST TOWN
St,, Lucie pushes
area's attraction
to state residents
By Amy Ellerson I �1
of the News staff 1 I zL� 9J
FORTPIERCE — Local
boosters want more people to
come to St. Lucie County for
weekend getaways and family
vacations.
But how will they do that?
Nearly 100 business owners
and economic development spe-
cialists have gathered this week-
end to come up with a plan.
"A lot of people say there's
nothing to do here, and we
know that's simply not true,"
said Al Rivett, acting executive
director of the St. Lucie County
Chamber of Commerce.
He said the county's chal-
lenge is to spread the word
about its natural and
man-made attractions, places
such as Adams Ranch, the St.
Lucie County Historical Mu-
seum, the Manatee Observation
and Education Center, Heath -
cote Botanical Gardens, Club
Med and Savannas State Park.
"Tourism does bring in a lot
of dollars, but we feel St. Lucie
County is not getting as many
tourists as we could get if we
focused all our efforts on it,"
said Joan Steel, a Fort Pierce
business owner who is chair-
woman of the chamber's tour-
ism committee.
A public forum, called
"Tourism St. Lucie: Directions
for the 21st Century," is being
sponsored by the St. Lucie
County Chamber and its Tour-
ism Development Council. It
got under way Friday night and
continues through noon today
at Indian River Community
College.
Norma Thompson, director
of IRCC's Business Develop-
ment Center, is moderating the
discussion. Frank Nocera, exec-
utive vice president of the Tal-
lahassee -based Florida Tourism
Industry Marketing Corp., is
the guest speaker.
"We have several groups in
our community involved in
tourism in one fashion or an-
other, and it appears we're not
all pulling in the same direc-
tion," Rivett said. "This is an
opportunity to come together
and work more closely to
achieve a more viable econ-
omy."
Tourism is growing as an
economic force here. Last year,
the county collected $955,441
from a 4 percent tax on hotel
stays — up from $855,623 the
previous year.
"That means our advertising
campaign is working," said
Gayla Barwick, director of the
tourism development council.
The county launched a mar-
keting campaign two years ago,
running five different ads in na-
tional and regional publica-
tions, including Southern Liv-
ing, Better Homes and
Gardens and USA Today. The
campaign, with the slogan
"still uncrowded, still un-
spoiled," elicited more than
36,000 visitor inquiries last
year.
"St. Lucie County is trying
to make its . mark as a
well-known visitor destina-
tion," Barwick said. "We're a
very family- and senior -o-
riented market, and wonderful
for the Florida vacationer be-
cause of our proximity to I-95
and (Florida's) Turnpike."
In expectation of more visi-
tors, two new resorts will open
this year, adding 254 hotel
rooms. The Radisson Beach
Resort, on North Hutchinson
Island, is expected to open
next month with 150 rooms
and meeting areas. The Fair-
field Inn will add an additional
104 rooms this summer in St.
Lucie Vest.
Also, two additional projects
are scheduled to begin con-
struction this year. The Holi-
day Inn Express will add 70
rooms on Hutchinson Island,
and Vistana will contribute 250
golf villas in St. Lucie West.
With more hotel rooms, and
a clever advertising campaign,
the county hopes to capture
weekend vacationers from
across the state. "If your week-
end's too short, if the Caribbe-
an's too far, and if your bud-
get's too tight, we've got your
number," reads one ad target-
ing Florida residents. A
toll -free number, (800)
344-8443, connects readers to
the county's tourism develop-
ment office.
"We're a 90-minute drive
from Orlando and just over an
hour from Fort Lauderdale,"
Barwick 'said. "We're doing a
lot of advertising in the state,
hoping to snag our Florida res-
idents."
Forum shows ways to promote county
Doug Trapp
TRIBUNE STAFF WRITER
FORT PIERCE — Until Sat-
urday, Capt. Kellee Tartanis did-
n't exactly know where to send
stranded boaters looking for
entertainment in St. Lucie Coun-
ty.
To find out, Tartanis, who
owns Fort Pierce Tow Boat,
attended a two-day tourism
seminar held Friday night and
Saturday morning at Indian Riv-
er Community College.
"I came here for an educa-
tion," Tartanis said. "We need to
educate ourselves as to what we
have so that we can tell (visi-
tors)."
The forum, organized by the
St. Lucie County Chamber of
Commerce and the St. Lucie
Tourist Development Council,
was also designed to make sure
organizations weren't duplicat-
ing services, and to brainstorm
the most effective ways to pro-
mote the county.
About 30 representatives
from organizations such as the
Adams Ranch, the St. Lucie
County Mural Society, the Pro-
fessional Golfers' Association of
America, St. Lucie County
Leisure Services, and Main
Street Fort Pierce attended the
forum.
The crowd agreed that St.
Lucie County has a lot to offer
tourists. They mentioned boat-
ing, fishing, golf and the beach-
es.
The Lucie Belle trolley
failed after seven
months because St.
Lucie West could only
afford one of the
$100,000 trolleys,
which meant passen-
gers had to wait up to
45 minutes to catch a
ride.
The debate was over how to
promote tourism without spend-
ing a lot of money.
One popular and simple idea
is for local businesses attending
out-of-town trade shows to bring
brochures with them that pro-
mote the county. For example,
the 18-page booklet prepared by
the St. Lucie County Tourist
Development Council would is
ideal to hand out as trade shows.
"There's not a better bang
for your buck than going to a
trade show and getting litera-
ture in everyone's little paws,"
said Gayla Barwick, the coun-
cil's manager. Barwick said the
Council attends about 12 shows
each year.
Rae Pike, president of the
Parkway Place Village Associa-
tion, said the Inlet would be the
perfect place to host sailing
competitions, which she sai
could bring in millions of dollar
in a matter of days.
d
Other environmentally
friendly attractions, such as
nature tours and bird watching,
were well -received.
Danny Miller, spokesman
for St. Lucie West developers,
said the forum was focusing too
much on Fort Pierce and was
neglecting Port St. Lucie attrac-
tions, such as New York Mets
spring training games..
Miller said Chamber Inter-
im Executive Director Al Riv-
ett's idea to put up billboards on
Interstate 95 and broadcast
radio promotions was one of the
best he heard.
Miller warned the group not
to get into expensive ideas with-
out studying their feasibility in
detail. That's what happened to
Miller in 1995 when he tried to
set up a trolley system in St.
Lucie West.
The Lucie Belle trolley
failed after seven months
because St. Lucie West could
only afford one of the $100,000
trolleys, which meant passen-
gers had to wait up to 45 min-
utes to catch a ride, Miller said.
Similar trolleys also failed in
Stuart and Jensen Beach.
The next step is for chamber
members to sift through the
ideas collected at the meeting
and decide which ones are fea-
sible.
In coming weeks, chamber
members will also present the
s forum's ideas to the County
Commission.
St.,,Gcie
County
Cambet
''f� of
( V'Its m=I l.0
"Business United For A Better Community"
Serving St. Lucie County
January 9, 1998
Doug Anderson, County Administrator
St. Lucie County
2300 Virginia Avenue
Fort Pierce, FL 34982
<04'- cprnrvl6eC� �.2 16A-C_Kur"
Re: Tourism St. Lucie Visioning Program
January 23 and 24, 1998
Dear Doug:
ACCREDITED
CHAMBER Of COMMERCE
,pf
.fi
On behalf of the St. Lucie County of Commerce, in conjunction with
the St. Lucie County Tourist Development Council, I am pleased to announce the
Tourism St. Lucie Visioning Program to be held at the Indian River Community
College Science Hall. This program will be facilitated by Dr. Norma Thompson,
Director of the Business Development Center, at the Indian River Community
College. It will also feature remarks by Frank "Bud" Nocera, Executive Vice
President and Chief Operating Officer of the Florida Tourism Industry Marketing
Corporation. The Chamber has underwritten the entire cost of this event. I have
attached a copy of the Agenda for your convenience.
Given the emphasis on economic development during my year as
President, I wanted to recognize the tourism industry as a significant part of St.
Lucie County's economic engine.
Unfortunately, we have never focused on tourism in an effort to
establish a tourism master plan for this community. Accordingly, the tourism
visioning program was selected as a high priority action item at our Retreat last
August. We have spent several months getting ready. We are very excited
because representatives of the Chamber and the TDC are together hearing from
tourism operators to see where we have been and where we want to go- The, _
Chamber and the TDC will be working together to help make t iorgaa#tyT [
We cannot achieve this vision, however, unless the decision o is
P. 0. Box 8209 • Port St. Lucie, FL 34985-8209
Fort Pierce - 2200 Virginia Avenue • Port St. Lucie - 1626 SE Port St. Lt
(561) 595-9999 • FAX (561) 461-9084 (Ft. Pierce) • FAX (561) 335-4446 (
Web address: http://www.co.st-lucie.fl.us • E-Mail address: siccoi
J A N 12 1998
ort S}t. Lucie
IN. OFFICE
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* DEC-31-97 WED 12:00
DATE START SENDER RX TIME PAGE NOTE
DEC-31 11:59 5411 0 CANCEL.
5614619084
„ de
ounty
�a�mber
Crnmerce
swvhg St. trade County
ST. LUCIE CHPIPER
79 15 F01 DEC 31 197 16:27
"`Business United For A Better Community"
• , fir'
P. 0. Sox 8200 - Port St. Lucie, FL 3498M209
Fort Ple►re - 2200 Virginia Avenue
Fart St Lucie -1626 S5 Port SL Lucie Blvd.
http:11www,co,st4ucie.fl.us *e-mail: sic' com21tate.net
(407) $96-9999 • (800) 532- M • FAX (40713354446 (P$L) • (407) 4Gf-M4
THIS FAX CONSISTS OF _ 3 AAGe(S), 1NCL.UOING THI: COVER SHEET. IF YOU HAVE ANY OUESTIONS REGARDING
THIS TRANSMISSION, OR IF IT IS RECEIVED IN ERROR, PLEASE CONTACT THE CHAMBER OFFICE AT (Q07) 695_9M.
DATE:
TO;
CAS ��Mu�s FAx COVER PAGE
�6�t QSt
December 31, 1997
Joan Steel, Dr. Norma Thompson, Dan Fuller & -Bill Schulte
Mom: Al Rlvett
The following is a draft of the Tourism St. Lucie agenda as we
prepared on December 18. Please review and forward to me
arty, changes, I have one concern; I wonder if we should Include
a representative of the TDC (other than Gayla's presentation) to
Introduce a segment? ' I f we are to be hosting the program "in
conjunction with the St. Lucie County Tourist Development Council",
shouldhW. Ahey do something? What .do you think?
ToVAYs1K sr. Luca DRA"
Directions for the 21$t Cerrtu"Y
January 23-24,1998
Hosted by the
St. Lucie County CbOfnber of CQMU=Oe
in Conjunction with the
St. Lucie County Tourist Development Cuunctl
AGENDA
Friday, January A 1998
7:15 PM Wcicome 1 Opening Remarks I Purpose Hobby Kle4 Prmidtnt
St. Lucie County Chamber of Comnwwc
7:20 PM Introduction of Elected Officials Mr' K°m
7:25 PM hcvicw Agenda , 1vir. Klein
A. Intrahrction Tourism Committee Chairperson ....................... .
B. Review Agenda ....................... Joan Steel, Chairperson, Tourism Commrttcc
St. Luc le County Chamber of Commme
7:35 PM Introduction / "Tourism. St. Lucie" Paailitater Ms. Steel
7:40 PM Rcgistm6on Dr, Norma Thompson, Director
Business Development Ceatu
Indian River CorrihtunitY Caltege
7:50 PM TOURISM ST. LUM: What @titre is to do!
Dr. Thompson
A.
Introduction ....... C........... .. ...... ........
......
B.
Power Point Presmrtation.
C.
Brain Stonning Session: What tiidd'is to do!
pr. Tfronrpao>i
D.
Review Saurday Session .................. .............
• .. .
1, Announce Net vorking Brcaltfast
2. `Brlag Your Brochures"
.
8:20 PlA TOURSM ST. LijCIE. Our Tourist Development Efforts
. • . Dr. Thoswzon
A.
B.
[otroductions ............................. ..............
r1orida Tourisrn�Cor'omissiOu •(25 minutes) ..... ..... .. • • .
.
• • • • • • ' ' ' . ' IBA
C.
St. Lucie County
l Tourist Development Council (10 minutes) ........
C,uyla 1'�arwick, i)irectar
.
2. Chamber of Comrncroe (10 minutes) ..... ...... .............. . ....TBA
9:05 FM TOURISM ST. LUCIE: Our Future 0pgorhuaiti4s
A. introduction of Session . .................... . ....... ... . Dr. Thvnrpsoa
B. Brain Storming Session; What we need to work on!
9:25 PM Review Saturday Program .. ...... . Dr. Thompson
9:30 PM Adjournment` .
-1 B::31 b17� t-1"f,
e
TOYJ USM S r. I,UCfE
Directions [vr the 2114 Centitry
Page 2
Saturday, January 24, .1998
8:00 Ali Networking Breakfast
DRAFT
8:30 AM Announce End of Networking Breakfast TBA
8:40 AM Call to Order / lntrodwtions Joan Steel, Chairperson, Tourism Co=i t e
St. Lucie County Chamber of Commerce
A. Review Pw posc
B. introduction of Elected Officials
C. Re -Introduction / "TQurisita St. Lucie" Facilitator
8:45 AM TOMSM ST. LUCIE: Reitw Friday Program
8:50 AM TOURISM ST. LUCIE: Our Future Opportunities
A. Review t Edit OWTtur►ities List
B, Prioritize List (if n mestwy)
9: I5 AM TOURISM ST. LUCIE: Realizing Our Opportunities
11:15 Alva TOU USM ST. LUCIE: Where we go from here!
A, Evaluation Fomis
B. What's Next
11:25 AM Sw=ary I Closing Rcnwks
r
12:00 PM AQjotunaicut
Dr. Norma Thompson, Dircotor
Business Developtneat Ccater
Indian River Community College
Dr. Thompson
Dr. 'Thompson
Dr. Ttwrnpmu
Bobby Klein, President
St. Iucie County Chamlxr of Commeroe
MEMO RAND UM#98-3
TO: BOARD OF COUNTY COMMISSION RS
JACK DOUGHNEY, LEISURER�/ DIRECTOR
GAYLA BARWICK, TOURIS A ER
FROM: DOUGLAS M. ANDERSONPWUNTY ADMINISTRATOR
DATE: JANUARY 8, 1998
SUBJECT: ECOTOURISM/HERITAGE TOURISM REPORT
Delores Hogan Johnson, President of the Waterfront Council, requested that I distribute
this Ecotourism/Heritage Tourism Advisory Committee Report to you.
Thank you.
DMA:98-3
c: Phil Freeland, Assistant County Administrator
Ray Wazny, Community Development Director
Delores Hogan Johnson, President, Waterfront Council
,t
AXA Vc'�
TO: BOARD OF COUNTY
FROM: DOUGLAS M. ANDERSON jQbU NTY ADMINISTRATOR
DATE: JANUARY 8, 1998
SUBJECT: ECOTOURISM/HERITAGE TOURISM REPORT
Delores Hogan Johnson, President of the Waterfront Council, requested that I distribute
this Ecotourism/Heritage Tourism Advisory Committee Report to you.
Thank you.
DMA:98-3
c: Phil Freeland, Assistant County Administrator
Ray Wazny, Community Development Director
Delores Hogan Johnson, President, Waterfront Council
Ise
Report of the:
Ecotourism/Heritage Tourism
Advisory Committee
Recommendations on
the Statewide Plan to
Protect and Promote the
Natural, Coastal, Historical,
Cultural and Commercial
Assets of Florida
r�
�0 �rI J r
Planning for the Florida of the Future
September 181', 1997
Table of Contents
Acknowledgments
Recognition.........................................
Providers of Donated Services ...............
List of Ecotourism/Heritage Tourism Committee Members .................. ""' •
.............. iu to iv
Executive Summary
The Mission of the Advisory Committee ............................................. .... A - 1
...... ......
The Committee's Vision for the Future ......................................................A - 2 to A - 3
ReportOverview........................................................................................................ A - 4
Forward
The Committee's History, Charge and Structure ........................................ B - 2 to B - 3
The Committee's Approach....................................................................................... B - 4
Howto Read This Report ........................................................ ..................... B - 5
Introduction to Ecotourism and Heritage Tourism
Definitionsin Legislation.......................................................................................... C - 2
Definitions of Ecotourism and Heritage Tourism ...................................................... C - 3
......................
The Opportunity to Build a Sustainable Future for Florida's
Natural, Coastal, Historical, Cultural and Commercial Resources ...................... C - 4
Conservation Benefits.......................................................... C - 5
......................................
Economic Benefits ................................................
Qualityof Life Benefits........................................................... ....................... C - 9
Plan Components
STRATEGIC RELATIONSHIPS
Rationale............................................................................................................... D - 1
Goalsand Strategies............................................................................... D - 2 to D - 3
Recommendations....................................................... ................. D - 5
.........................
INVENTORY
Rationale........................................................................
......................... ...........E - 1
Goals and Strategies.................................................................. _
..............E-2toE 3
Recommendations................................................................................................. E - 5
PROTECTION
Rationale .......................
Goals and Strategies...:..
Recommendations .........
EDUCATION
...................................................................................... F - 1
...................................................................F-2 to F-4
.............................................. F - 5
Rationale............................................................................................................... G - 1
Goalsand Strategies .......................................... .....................................G - 2 to G - 3
Recommendations................................................................................................. G - 5
MARKETING
Rationale .................................................. H - 1
.............................................................
Goalsand Strategies...............................................................................H - 2 to H - 3
Recommendations................................................................................................. H - 5
Synopsis of Recommendations......................................................................... I - 1
Appendix
Exhibit 1:
Ecotourism/Heritage Tourism Geographic Regions ...............................
Exhibit 2:
Detailed Information About the Committee's Approach ........................
J - 2
Exhibit 3a:
Examples of Economic Value of Ecotourism
and Heritage Tourism
-
Exhibit 3b:
Additional Economic Examples of Ecotourism and
HeritageTourism ................................... ................................
J - 8 to J - 9
Exhibit 4:
Comprehensive List of Information Services Relating
to Ecotourism and Heritage Tourism ..................................
J- 10 to J - 30
Exhibit 5:
Definition of Carrying Capacity ...........................................................
J - 31
Exhibit 6:
Model of Ecotourism and Heritage Tourism
VisitorGuidelines..............................................................................
J - 32
Exhibit 7:
Model of Ethical Behavior for Tour Providers .....................................
J - 33
Acknowledgments
`% Recognition
';'� Providers of Donated Services
The Committee
;.l
Recognition
The Co -Chairs of the Committee, Fran Mainella and Malcolm Patterson wish to extend their
heartfelt thanks to all of the Committee members for their dedication and perseverance in creating
this plan. All of the members devoted their personal time and funds to assure the success of the
project. They took time from their businesses and busy schedules to travel from all regions of the
state to twelve all -day meetings within a nine month period. In addition to the meetings, there
were homework assignments. The members compiled information necessary to create the plan
and spent time composing various sections of the plan assigned to them. It was a massive project
with a very short timetable, but the members rose to the task. The Committee received no
compensation from the Commission for its contributions to this project.
In addition to the Committee were the countless hours spent by the Florida Tourism Industry
Marketing Corporation (FrImc) staff as well as the staff of the Florida Division of Recreation
and Parks on the dissemination of information, support for meetings, editing and rewrites,
compilation of notes and comments, response to special requests for information and/or materials
and coordination of the administrative details for the project. Our special thanks go to Dee Ann
Smith and Tonja Wilt of the Frimc and John Baust, Ben Harris, Vera Jordan, Claire Ferrara, and
Carlene Barrett of the Florida Division of Recreation and Parks.
Debbie Von Behren of Von Behren • Alba Associates, Inc. served as the facilitator of this
project. She was hired by the FrIMc at the request of the Committee to prepare the final plan and
keep the Committee on track and on time. She and her staff performed admirably and went far
beyond the requirements of their contract in support of the project. They were always available
and accessible, even though the outcome of the project required many more meetings, phone
calls and faxes than were originally anticipated. Without Debbie's professional guidance and
expertise, this process most certainly would never have been completed.
We are grateful to the Division of Historical Resources of the Florida Department of State which
provided financial assistance to the Frimc for a portion of the funding for our facilitator.
Additionally, Dr. Duane DeFreese with the Brevard County Endangered Lands Program provided
his assistance to the Committee in composing and editing the plan. Dr. DeFreese has had extensive
experience working with ecotourism and environmental groups in Florida. His knowledge and
insight were invaluable to the Committee.
There were many individuals and organizations who extended their generous hospitality to the
Committee during its deliberations. On the next page is a list of those who donated space, meals,
transportation or educational tours for the Committee.
Y h,
Providers of Donated Services
Adventures Unlimited
Ah-Tha-Thi-Ki Museum
Bradenton Area Convention and Visitors Bureau
Duval County Tourist Development Council
The Florida Aquarium
The Florida Companies
Florida Division of Historical Resources
Florida Division of Recreation and Parks
Florida Seminole Tourism
Florida Tourism Industry Marketing Corporation
Charlie Hunsicker, Manatee County Planning Department
Jacksonville and the Beaches Visitor and Convention Bureau
City of Kissimmee
Leon County
Sam Meiner, Bubbalou's Bodacious Barbecue
North Beach Camp Resort
South Walton County Tourist Development Council
St. Johns County Visitor and Convention Bureau
Walt Disney World
Winter Park Boat Tours
Winter Park Civic Center
ii
The Ecotourism/Heritage Tourism
Advisory Committee
Co -Chairs
Malcolm Patterson
Executive Director
South Walton County Tourist Development Council
P.O. Box 1248
Santa Rosa Beach, FL 32459
(904)267-1216
FAX (904) 267-3943
Fran P. Mainella
Director
Division of Recreation and Parks
Florida Department of Environmental Protection
3900 Commonwealth Boulevard
550 Douglas Building — MS500
Tallahassee, FL 32399-3000
(904) 488-6131
FAX (904) 488-8442
Facilitator and Project Coordinator:
Von Behren - Alba Associates, Inc.
P.O. Box 421562
Kissimmee, FL 34742-1562
(407) 933-5264
FAX (407) 344-0930
iii
Ecotourism/Heritage Tourism
Advisory Committee
Robert A. Christianson, Director
Department of Planning and Acquisition
St. Johns River Water Management District
Wendall Collins, President
Discovery Lodge, Inc.
Representing Arthur Hertz
Bill Dodd, Staff Director
Public and Government Affairs
AAA
Dr. Allan L. Egbert, Executive Director
Florida Game and Fresh Water Fish Commission
Clay Henderson, Chairman
Florida Greenways Coordinating Council
President of Florida Audubon Society
Leroy Irwin, Manager
Environmental Management Office
Florida Department of Transportation
Karl P. Siderits, Forest Supervisor
USDA Forest Service
Michael Kelley, Managing Partner
The Florida Companies
Joy Mills, Director
Office of Communications
Florida Department of Environmental Protection
Mike A. Morawski, President
Ernest Hemingway Home and Museum
James F. Murley, Secretary
Florida Department of Community Affairs
Alternate: Ralph Cantral
Christina Orr-Cahall, Director
The Norton Museum
Wit Ostrenko, President
Museum of Science and Industry
George W. Percy, Director
Division of Historical Resources
Florida Department of State
L. Earl Peterson, Director
Division of Forestry
Florida Department of Agriculture and
Consumer Services
John C. Racaneili, President/CEO
The Florida Aquarium
Armando Rodriguez, Director
Environmental Affairs Division
Walt Disney World Co.
Jack Sanborn, President
Adventures Unlimited
Roxie Smith, President
Pink Shell Development
Lee Tiger, President
Lee Tiger and Associates representing
Florida Seminole Tourism
Betty Usina
North Beach Camp Resort
Eleanor Warmack, CLP, CAE
Executive Director
Florida Recreation and Park Association
Larry White, Executive Director
Bradenton Area Convention and Visitors Bureau
IV
The Mission of the Advisory Committee
The Florida Commission on Tourism's Ecotourism/Heritage
Tourism Advisory Committee will develop a blueprint that
identifies goals, strategies and recommendations needed to create
a statewide, regionally based plan to effectively protect and
promote the natural, coastal, historical and cultural assets of
Florida, and to link these to commercial tourism in Florida.
This plan benefits the citizens of Florida and our visitors, today
and in future generations.
EcotourismlHeritage Tourism A - 1
The Committee's Vision for the Future
In the 21st century, Florida has preserved significant examples of native landscapes and
ecosystems, historical and archaeological sites, ethnic and cultural traditions that represent the
diverse geography, history, and cultural life of the Sunshine State.
The contemporary cultural life of the state is represented by a diversity of museums, performing
arts centers, other cultural facilities and presenters.
Communities, private businesses and individuals enjoy expanded economic prosperity derived
from the creative use of Florida's natural, coastal, historical, cultural and commercial resources
as visitor attractions. The use of these resources has provided the basis for new marketing strategies
presenting Florida as a vacation destination with expanded recreation and educational
opportunities.
Examples of all types of natural, coastal, historical, cultural and commercial resources have
been identified, protected, and made accessible in all regions of the state in such abundance that
they are within easy reach for Floridians and out of state visitors.
The diversity of resources forms a complex system of coastal and interior areas, including scenic
wilderness, wildlife overlooks, Native American Reservations, botanical sites, beaches, water
bodies, parks and open spaces, working landscapes, historical and archaeological sites, museums
and other cultural attractions that are linked, where appropriate, by greenways, trails, roads and
other types of corridors that provide opportunities for public access and use.
The system of natural, coastal, historical, cultural and commercial resources has been carefully
planned at statewide and regional levels with the cooperation of public agencies, nonprofit interest
groups, private businesses, and landowners.
The system is integrated with tourism industry marketing programs for Florida. It is designed to
increase Florida's marketable identity and provide the basis for a coordinated, focused cam-
paign of marketing Florida as a unique ecotourism and heritage tourism destination. At the
same time, it gives regions of the state a framework for identifying their special characteristics
and promoting their natural, coastal, historical, cultural and commercial assets.
Residents and visitors are connected to Florida's natural, coastal, historical, cultural and
commercial resources in ways which provide recreational enjoyment, educational appreciation,
and promote sustainability. Specialized marketing strategies, promotional and educational
information, and visitor services facilitating access to Florida's resources have been developed
at statewide and regional levels, providing the traveling public easy access to consistently high
quality information about recreational and educational opportunities and to the attractions.
A _ 2 EcotourismWeritage Tourism
Public and private landowners and tourism industry operators respect the fragile, nonrenewable
nature of Florida's natural, coastal, historical, and cultural resources and have developed marketing
and management strategies that encourage sustainable use as well as recreational enjoyment.
A diversity of educational programs is in place providing the traveling and general public, children
and adults, with information about Florida's fragile environment, historical and cultural assets
and nonrenewable resources in ways which promote sustainable use and enhance the visitor
experience of Florida's unique places and events.
Ecotourism and heritage tourism help sustain Florida's future by providing continuing economic
benefits, conserving the natural, coastal, historical, and cultural resources and improving the
quality of life by creating a strong sense of place, community, and multicultural appreciation on
the part of all Floridians.
Ecotourism/Heritage Tourism A - 3
�1 f
Report Overview
A rising tide lifts all boats. This truism summarizes the strategy and sentiment of the Ecotourism/
Heritage Tourism Advisory Committee report and recommendations.
Everyone in travel and tourism understands the impact of extended stay, repeat visitation and
influencing destination choice and how these can be maximized through well rounded visitor
opportunities. By promoting all of Florida's natural, coastal, historical, cultural and commercial
aspects visitors have more options, are encouraged to stay longer and return more often.
This "rising tide" of increased visitation can provide benefits for all tourism assets and an economic
"ripple effect" to counties throughout the state. The recommendations of this report do not focus
on "either/or" but "both/and" to create win/win opportunities.
Travel and tourism is the largest industry in Florida. If we speak with one voice and work
synergistically, much more can be accomplished.
The recent Governor's Conference on Tourism indicated that the tourism industry as a whole
seems to be heading toward a more integrated approach to common needs. Ecotourism and
heritage tourism in particular are quite fragmented in terms of promotion and protection strategies.
This plan recommends a framework that connects ecotourism and heritage tourism interests on
a local, regional and state level and links them to other commercial tourism through Regional
Committees and a State Advisory Committee all under the leadership of The Commission on
Tourism.
The legislation that formed the Ecotourism/Heritage Tourism Advisory Committee calls for a
regional plan to promote and protect all of Florida's natural, coastal, historical, cultural and
commercial aspects. Although no "regional" format is perfect, the committee adopted the regions
as outlined by The Commission on Tourism as a basis for the plan (see Exhibit 1). The regions
used in this plan are for planning and organizational purposes only. They are not necessarily
intended to alter or negatively impact any existing tourism partnerships.
In addition to recommending a framework to connect all tourism assets (what the plan refers to
as Strategic Relationships) — Inventory, Protection and Education are key components of
this plan. The Advisory Committee recommends a non regulatory, incentive based approach to
these issues and suggests that the State Advisory Committee and Regional Committees take
responsibility for these critical activities. The plan does outline strategies for all of these
components.
The plan places responsibility for statewide Marketing of ecotourism and heritage tourism with
the Florida Tourism Industry Marketing Corporation (Mmc) so that it can be incorporated into
the overall tourism marketing strategy of Florida. Finally, the Ecotourism/Heritage Tourism
Advisory Committee suggests that the Commission on Tourism provide leadership in
implementing this plan and recommends that the Legislature support the Commission in this
effort.
A - 4 Ecotourism/Heritage Tourism
Forward
The Committee's History, Charge and
Structure
"� The Committee's Approach
How to Read This Report
The Committee's History, Charge and Structure
During the summer of 1995, the House Tourism Committee conducted an interim study focusing
on rural economic development. The conclusion of the study was that an integrated regional
tourism promotion plan could serve as a catalyst for economic development in rural counties as
well as a stimulant for augmenting growth in counties where tourism is already a significant
economic factor. The goal of the plan would be to unify and stimulate tourism promotion by
involving non-traditional partners.
The Legislature responded to the study's recommendations by including the following directive
to the Florida Commission on Tourism in F.S. 288.1224(11):
F.S.288.1224(11)
Shall create an advisory committee of the commission which shall be
charged with developing a regionally based plan to protect and promote
all of the natural, coastal, historical, cultural and commercial tourism
assets of this state.
The Ecotourism/Heritage Tourism Advisory Committee was created by the Commission to comply
with this directive. The statute identified specific state agencies for inclusion on the committee:
(a) Members of the advisory committee shall be appointed by the chair of
the commission and shall include representatives of the commission,
the Departments of Agriculture, Environmental Protection, Community
Affairs, Transportation, and State, the Florida Greenways Coordinating
Council, the Florida Game and Freshwater Fish Commission, and, as
deemed appropriate by the chair of the commission, representatives from
other federal, state, regional, local, and private sector associations
representing environmental, historical, cultural, recreational, and
tourism -related activities.
Ecotourism/Heritage Tourism
n
The Governor, as chair of the Commission on Tourism, officially appointed each committee
member including the Co -Chairs:
Malcolm Patterson Co -Chair
Executive Director
South Walton County Tourist Development Council
Fran P. Mainella Co -Chair
Director
Division of Recreation and Parks
Florida Department of Environmental Protection
The plan was to be completed and submitted for review in December, 1997.
(b) The Advisory Committee shall submit its plan to the Commission by
December 1,1997.
The Commission will then review the plan and make recommendations to the Legislature.
(c) The Commission shall review and make recommendations on the plan,
including recommending any legislation considered necessary for
implementing the plan, to the Legislature by January 1,1998.
Ecotourism/Heritage Tourism
B - 3
M
The Committee's Approach
The Committee first met on October 31, 1996 at Wakulla Springs State Park to discuss its
legislative direction and charge. At a subsequent meeting, the Committee developed a strategy
for the project. The Committee's first task was to develop a working draft plan outline. The draft
was refined at following meetings with the help of public attendees. Formal public hearings
were held to solicit further public comment. The plan was revised accordingly and presented in
draft form to the Florida Commission on Tourism in June, 1997. Based on Commission input
and continuing public comment, the plan was finalized in August and formally presented to the
Commission in September.
Because of the varied representation mandated by the statute, the committee viewed this as an
opportunity to involve agencies and entities who do not normally work and plan together, but
whose decisions and actions are interrelated as they affect the future of tourism and more
specifically of ecotourism and heritage tourism in Florida.
The committee defined it's role as creating a "blueprint" that can be used by regions to develop
a plan tailored to the needs and concerns of each region. This blueprint can be utilized on a
statewide level and, when followed, will facilitate the intended outcome of the legislation. The
involvement of all members and input from citizens throughout the state afforded the best
opportunity to create a workable and effective plan.
The Committee's intent after developing a draft was to identify the plan's strengths, weaknesses
and additional strategies to make the plan actionable. The committee recognized that much work
has already been accomplished on local and regional levels and was anxious to integrate and
support these efforts in the final plan and recommendations..
More detailed information about the Committee's approach and specific meetings is included in
the Appendix section of this plan (Exhibit 2).
B - 4 Ecotourism/Heritage Tourism
How to Read This Report
Acknowledgments: This section gives the reader information on who was involved and who
participated in the development of this report
Executive Summary: This section gives the reader a "snapshot" of the mission, vision and a
narrative of the conclusions and recommendations of the Committee
Forward: This section gives the reader information on the legislation which initiated this report
and the methodology used by the Committee
Introduction to Ecotourism and Heritage Tourism: This section provides an understanding
of how the Committee defined the legislation and the terms Ecotourism and Heritage Tourism. It
also provides documentation in the Opportunities and Benefits portions on why this effort is
important
Plan Components: This section gives the reader the specifics of the Committees goals,
strategies and recommendations. There are five main components, each of which had a working
subcommittee. They are:
Strategic Relationships
Inventory
Protection Guidelines
Education
Marketing
Each component focuses on a key area and begins with a rationale page, highlighting why the
committee felt it was important to address this issue
Next the goals of the subcommittee are outlined in bold
Each goal is then supported by strategies that subcommittee members concluded would be critical
to achieving the stated goal
Finally, each section outlines the recommendations of the subcommittee in a shaded box at the
end of the section
Synopsis: This page provides the reader with a succinct overview of the recommendations of
the Ecotourism/Heritage Tourism Advisory Committee
EcotourisndHeritage Tourism B - 5
Introduction to Ecotourism
and Heritage Tourism
� Definitions in the Legislation
`% Definitions of Ecotourism and Heritage Tourism
'--% The Opportunities
"� The Benefits
«o
Definitions in Legislation
The committee sought to clarify the legislative direction and so defined the component words.
The plan was to protect and promote the following kinds of assets as defined below:
Natural — Properties that are present in or produced by nature, not artificial.
Coastal — Locations along the Atlantic coast or Gulf of Mexico such as beaches and the off
coast assets such as coral reefs, estuaries, etc.
Historical — Of or relating to past events based on or concerned with events in history.
Cultural — Properties or events that focus on socially transmitted behavior patterns characteristic
of a people or a state of social and artistic expression — intellectual or artistic activity.
This plan combines these assets under:
Ecotourism
and
Heritage Tourism
Commercial — Properties engaged in commerce, having profit as a major aim.
Many commercial tourist assets exist outside of what would be considered ecotourism or heri-
tage tourism. This report considers how to utilize natural, coastal, historical and cultural assets
while ensuring their protection and linking them to other commercial tourist assets.
C-2
Ecotourism/Heritage Tourism
Definitions of Ecotourism and Heritage Tourism
Ecotourism
Responsible travel to natural areas which conserves the environment and sustains
the well-being of local people while providing a quality experience that connects
the visitor to nature.
Included in ecotourism are:
• Nature based tours
• Managed access to sanctuaries
• Wildlife viewing
• Nature based attractions
• Visitation to natural areas such as beaches, forests, lakes and greenways
• Outdoor recreational activities such as hiking, canoeing, snorkeling,
horseback riding, boating, diving, kayaking, biking, fishing etc.
• Native American Reservations
Heritage Tourism
Responsible travel to historic and cultural sites and activities that educates the
community and visitors by providing a quality experience.
Heritage is evidence of our history and culture. It is represented in our customs,
values, beliefs, art and artifacts. It is our inheritance as a society, and gives us a
sense of who we are. Heritage tourism consists of activities or locations that connect
us to history and culture.
Included in heritage tourism are:
• Museums
• Historic sites
• Cultural events
• Agricultural tours
• Architecture and engineering works
• Native American eco/cultural sites
• Performing Arts Centers
• Festivals
• Interpretive facilities
• Archaeological sites
• Cultural landscapes
EcotourismlHeritage Tourism C - 3
The Opportunity to Build a Sustainable Future
for Florida's Natural, Coastal, Historical, Cultural
and Commercial Resources
When Florida entered the union in 1845, it was a rugged frontier state with vast areas of
unexplored, unspoiled wilderness. Over the past 150 years, Florida's population has grown to
approximately 14.5 million people and many natural areas have been developed. With the ever
expanding population growth of Florida and over 43 million tourist visitors per year, there is a
growing need and responsibility to protect Florida's natural, coastal, historical and cultural
resources. Today, one of Florida's greatest challenges is to build a sustainable future in which
the needs of the present generation are met in ways that enhance, rather than degrade, the
opportunities for future generations.
It is important to sustain Florida's system of native landscapes, rich biological diversity, clean
air, clean water and natural scenic beauty that attracts both residents and visitors to "natural"
Florida. A healthy infrastructure of natural areas is the underlying basis of Florida's sustainable
environmental and economic future. These natural resources enhance the continued viability
and expansion of Florida's traditional and nature -based tourism industry.
The rich historic and cultural heritage of the state is an equally important part of Florida. Historic
Indian sites, preserved historic buildings, monuments, museums, sculpture and other public
works of art, folk festivals, traditional communities, historic trails and working landscapes
combine to form the natural Florida. These are the natural, non-renewable assets that make
Florida's history and human spin come alive. These resources connect the citizens of Florida
and our visitors with the land, with the past and with one another.
The protection of Florida's non-renewable natural, coastal, historical and cultural resources
provides a sense of place for residents and visitors who wish to experience and understand the
unique quality of Florida life. Florida has a strong foundation to build a strategy to protect this
quality of life. As we approach the year 2000 and the next century, Florida has an opportunity to
build on the success of public programs, like Preservation 2000, that have invested heavily in
the protection and management of natural landscapes and ecosystems. Through many other
successful public and private programs, Florida has developed recreational areas, rehabilitated
and interpreted historic sites and expanded museums, performing arts centers and other cultural
facilities.
The emergence of nature, heritage and cultural tourism as major forces in the domestic and
international tourism industry provides an opportunity for Florida to offer new and improved
opportunities for residents and visitors to experience Florida's rich natural, coastal, historical,
cultural and commercial resources. Plans to improve public awareness of these unique treasures
and to enhance public access to these sites must be based on policies that ensure resource
protection. Ecotourism and heritage tourism offer great potential to provide new and continuing
economic benefits to Florida_ These economic benefits can be enjoyed by Florida's current and
future residents as well as visitors only if people experience these non-renewable resources in
ways which protect and maintain their integrity while providing enjoyment.
C - 4 Ecotourism/Heritage Tourism
The Benefits
of
Promotion and Protection of Florida's Natural,
Coastal, Historical, Cultural and Commercial Assets
Conservation Benefits:
By focusing on protection at the same time as promotion, ecotourism and heritage tourism can
produce significant benefits.
> The protection and conservation of environmentally sensitive lands provides an
inheritance for future generations.
> The protection of historic sites provides a link and legacy to our historical and
cultural past.
> The protection of natural and historical assets provides maintenance and conservation
of non-renewable natural and historic resources.
> The protection of the natural ecosystem process is essential to our life support systems
including surface water quality, aquifer recharge, wetland functions, natural flood
control, nutritional cycling, global life support, and other ecosystem functions.
> The careful planning and protection of natural resources maintains the beauty of
indigenous natural landscapes and species composition of Florida.
> The protection, preservation and conservation of cultural artifacts found in Florida's
museums provide a multicultural legacy for citizens and tourists.
> The preservation.of those artists who work either in the visual or performing arts
represent a resource which must be nurtured and encouraged. They bring enormous
cultural diversity to us as well as objects and events of great beauty and meaning.
> The properly executed ecotourism and heritage tourism strategy will help Floridians
and visitors understand what is unique about Florida and encourage the protection
of natural and cultural assets and its ecosystems.
EcotourismWeritage Tourism C - 5
Economic Benefits
Ecotourism, Heritage and Cultural Tourism
Ecotourism and heritage tourism represent significant and expanding markets within Florida's
tourist industry. Successfuf protection, development and promotion of these resources can improve
the economic viability of rural and urban communities and benefit the statewide economy.
Understanding the economic values of natural, historical, cultural, and coastal tourism assets of
Florida as complements to the commercial tourism industry encourages protection and responsible
stewardship of these non-renewable assets. Clearly, these assets represent current and future
strategies to market and protect the "real" Florida. Examples of economic benefits are provided
below and in Exhibit 3a and 3b of the Appendix.
Heritage/Cultural Tourism
> 165.3 million people traveled as heritage tourists in the United States in 1995.
("South Carolina's Heritage Corridor." Business and Economic Review. Volume 42, Number 4: pp. 3-6.)
> The top two favorite family vacations were visits to the ocean/beaches (41 %) and
historic sites (40%). (Report from Better Homes and Gardens on 1995 Travel Industry National
Conference.)
> In 1995, 3 1 % of all foreign visitors to the U.S. visited historical places (5th most
popular activity), 23% went to an art gallery or museum (8th), and 16% went to a
concert, play or musical (1 lth). Of domestic travelers, 16% visited historical places
or museums (3rd most popular activity) and 10% attended cultural events or festivals
(6th), ranking ahead of such activities as sporting events, night life, or amusement
parks. (National Assembly of State Art Agencies.)
> For 62.6% of Southern Living Magazine readers, the proximity of historical
attractions influenced their choice of vacation destination. (The South Watch Travel Survey,
1966.)
> Florida's cultural industry contributes over $1.1 billion annually to the state's
economy and creates approximately 18,000 full-time jobs. (Economic Impact of the Florida
Arts and Cultural Industry, William B. Stronge. 1994.)
> Travelers who include historic sites in their itineraries stay an average of a half day
longer and spend an average of $62 more than other travelers. (National Trust for Historic
Preservation, 1995 Study.)
> Annual attendance at art museums in Florida is over 6,000,000 people. (1995-1996
fiscal year survey for the Florida Art Museum Directors Association).
C - 6 EcotourismWeritage Tourism
> The economy of local communities is enhanced by Heritage and Cultural Tourism.
One cultural event can play an impressive role in stimulating a local economy. The
1995 Treasures of the Czars exhibit in the St. Petersburg and Clearwater area
contributed $62,287,475 to the local economy. (1995 Treasures of the Czars Economic Impact
Study, Research Data Services, August 9, 1995).
> Tourism can be a significant economic force in communities where historic sites,
archeological sites and battlefields are protected and open to visitors. In Florida
there are over 19,000 known archaeological sites recorded in the Florida Master
Site File and over 86,000 historic structures. (Florida Bureau of Historic Preservation, Division
of Historic Resources.)
> Predictions of a viable and expanding heritage tourism industry is consistent with
recent national studies and a 1988 joint study by the Florida Department of State,
the National Trust for Historic Preservation, the (former) Florida Division of Tourism,
and (former) Florida Department of Natural Resources which found that more than
70% of travelers in Florida included visits to historic sites.
Other economic examples are provided in Exhibit 3a of the Appendix.
Ecotourism
> Ecotourism is the largest growing sector of world tourism growing at about 30%
per year. (William Ruskin and Candice Bock. Sustaining Natures Treasures: Ecotourism 1991-1995 and
beyond. 1995 World Congress on Adventure Travel and Ecotourism.)
> Wildlife related recreation is one of the most popular forms of recreation in the U.S.
In 1991, national expenditures for wildlife watching was $18.1 billion. (Caudill. 1997.
1991 National Economic Impacts of Non consumptive wild -life related recreation. Div. of Economics. U.S.
Fish and wildlife Service. Arlington, VA. 8p.)
> Based on Fiscal Year 1995-1996 data, the Florida state park system had an overall
direct economic impact of $201 million on local economies throughout the state.
Approximately $14 million was contributed to the general revenue fund in the form
of state sales taxes and over 6,000 jobs were created as a result of state park
operations. See Exhibit 2b in Appendix. (Florida State Park System Economic ImpactAssessment,
1995-1996.)
> In 1991, 2.4 million people spent a total of $1.2 billion for watchable wildlife
activities in Florida. See Exhibit 2a in Appendix. (The 1991 Economic Benefits of Watchable
EcotourismWeritage Tourism C - 7
> The 32 mile Pinellas Trail attracts approximately 1.1 million out -of -area visitors a
year. (Herb Hiller. Florida Trend. March 1996. pp. 4148.)
> Visitors to the 16-mile St. Marks Trail "grew by 103,000 to 224,000 in 1995" a leap
unmatched by any other Florida State Park. (Wall Street Journal, April 17,1996.)
> Seventy canoe liveries in Florida generate $38.5 million per year. For every $1.00
paid to canoe outfitters, customers spend $5.00 for other trip -related expenditures
such as gas, food, and lodging. (Economic Impacts of Protecting Rivers, Trails, and Greenway
Corridors. Rivers, Trails and Conservation Assistance Program. National Parks Service. 1991.)
> Florida is the second -ranked state in the nation with $477 million in retail sales
generated by bird watching and non -consumptive bird use. (What's a Bird Worth? Bud
Conservation Magazine. American Bird Conservancy. Spring Migration 1997.)
Other economic examples are provided in Exhibit 3a and 3b of the Appendix.
C - g EcotourismWeritage Tourism
Quality of Life Benefits:
To Florida's local communities, ecotourism and heritage tourism can provide both
economic impact and increased protection of natural, coastal, historical and cultural
sites. Florida possesses rich and untapped resources for ecotourism and heritage
tourism promotion.
Protection of ecotourism and heritage tourism sites enhances urban and suburban
landscapes and architecture.
> • Natural areas, historically significant sites and cultural richness have a profound
impact on community self image and pride. The protection and promotion of these
assets enhances the visitor experience and community quality of life.
10- Quality of life in a community is an important factor incorporate relocation decisions
and contributes to sustained community growth and development.
Ecotourism and heritage tourism destinations and events provide first hand
educational opportunities that can enrich and facilitate understanding of the
importance of natural communities, the lessons of history and the richness and
diversity of culture.
> A well developed network of visitor opportunities will allow Floridians and visitors
to experience, see and learn about a wide spectrum of natural, coastal, historical
and cultural locations and events that will increase their understanding of the
environment and enrich their lives.
Health is enhanced through physical activity found in many ecotourism and heritage
tourism experiences.
> Ecotourism and heritage tourism sites are often considered safe places to visit by
tourists.
EcotourismWeritage Tourism C - 9
7 t"jq,-,j
Plan Components
Strategic Relationships
Inventory
Protection
Education
Marketing
Strategic Relationships
Rationale
The development of ecotourism and heritage tourism requires an
integrated approach and collaboration among many public and private
sector entities. These include federal, state and local government agencies
and commercial enterprise. Their efforts will have to be combined with
the interest and activities of conservation organizations, historical and
archaeological groups, museums, the tourism industry, the Florida
Commission on Tourism, Florida Tourism Industry Marketing
Corporation, tourist development councils, convention and visitor bureaus,
tour operators and providers of all kinds, private industry groups and
committees at large. Increasing the level of ecotourism and heritage
tourism development and balancing conservation, preservation and
commercial interest involves integrated planning and a diversity of
strategic relationships or linkages in the public and private sector
throughout the state. Ecotourism and heritage tourism and the commercial
tourism industry are diverse multi -disciplinary industries with non-
traditional partners that have not historically worked together. An
organized strategy enhances a competitive position. There is need for a
statewide directive. Efforts are underway throughout the state at various
levels to facilitate ecotourism and heritage tourism. The goal is to create
a new framework while supporting existing initiatives. The emphasis is
to establish a regional framework that supports local efforts.
D- 1
Ecotourism/Heritage Tourism
Goals:
I. Create a regional plan that sectorfforts to protect and promote natural,
nsstate
coordinates public and private
coastal, historical, cultural and commercial resources
I1. Encourage the integration of ecotourism and heritage tourism into
comprehensive land -use plans
III. Develop necessary initiatives to provide public access while ensuring
protection of ecotourism and heritage tourism assets
IV. Increase private sector participation in natural, coastal, historical, cultural
and commercial tourism assets
Goal I — Create a regional plan that links state and community initiatives and
coordinates public and private sector efforts to protect and promote natural,
coastal, historical, cultural and commercial resources
Strategies:
1.1 Establish an Ecotourism/Heritage Tourism Advisory Committee with active
representation of the public and private sectors that:
> Plays a continuing role in developing and reviewing ecotourism and heritage
tourism policies
> Assists in coordination and cooperation among federal, state, and local
government agencies and private sector interests
> Encourages all levels of government and the private sector to cooperate with
agencies and associations to:
• Develop common standards and mechanisms for ecotourism and
heritage tourism
• Coordinate product development, marketing and conservation strategies
> Develops strategies for ecotourism and heritage tourism research programs
(to include marketing, education, protection and inventory)
I.2 Establish Regional Ecotourism/Heritage Tourism Committees with representation
on the statewide Ecotourism/Heritage Tourism Advisory Committee
1.3 Provide leadership and dedicated onAdvis Advisory Committee
enhance and implement
the work of the regional and statewide
Ecotourism/Heritage Tourism
D-2
Goal II — Encourage the integration of ecotourism and heritage tourism into
comprehensive land -use plans
Strategies:
II.1 Create management plans for conservation and preservation
II.2 Review existing land -use standards for the purpose of enhancing ecotourism and
heritage tourism opportunities
Goal III — Develop necessary initiatives to provide public access while ensuring
protection of ecotourism and heritage tourism assets
Strategies:
III.1 Address landowner liability associated with public access and recreational use of
private lands
111.2 Consider incentives for the development and/or improvement of recreational use of
private or public lands
I11.3 Improve information delivery at rest areas and recreational facilities on road systems
and along road right -of ways
I11.4 Develop interagency strategies for enhanced public access through facility design
and retrofit for all ecotourism and heritage tourism sites
Goal IV — Increase private sector participation in natural, coastal, historical,
cultural and commercial tourism assets
Strategies:
IV.1 Provide incentives from government to enhance private sector participation
Ecotourism/Heritage Tourism
D-3
Strategic Relationships
p
Recommendations
I. Establish a statewide EcotourismAleritage Tourism Advisory
Committee as part of the Florida Commission on Tourism
Ecotourism/Heritage Tourism D - 5
Inventory
Rationale
If Florida's natural, coastal, historical, cultural and commercial tourism
assets are to be promoted and protected, it is fundamental that they be
identified and inventoried. The legislation calls for a regional plan, so it
is appropriate that the inventory be gathered on a regional level. It is also
critical that this inventory be available on a statewide level if it is to be
effectively promoted.
With this in mind, it was the goal of the inventory subcommittee to identify
current information sources that list inventory and create a methodology
whereby regions can identify their assets and link them to a statewide
inventory.
Successful ecotourism and heritage tourism depends on the quality of
the visitor experience, therefore, assets to be promoted should be high
quality. It was not the desire of this committee to create additional
regulatory agencies or bureaucratic red tape, but to approach this issue in
new and effective ways. These concerns were shared by other
subcommittees. Finally, accessibility to inventoried locations was
considered. It will be important that safe public access and appropriate
signage be in place to make it easy for visitors to find and enjoy these
locations.
This subcommittee began by gathering available information sources to
identify various assets that might be included in the inventories. They
also sought to include information on a more local level by contacting
municipalities and asking at regional meetings, "What additional resources
could be tapped?" From this information, they developed
recommendations for regions to follow to create a complete and
consistently formatted inventory that can be utilized on a regional and
statewide level.
Ecotourism/Heritage Tourism E - 1
Goals:
I. Develop a list of information sources (by region) which would inventory all
ecotourism and heritage tourism resources by category and division thereof
II. Develop criteria that would "qualify" resources to be included on the
inventory list (i.e. public access)
III. Assess and improve directional and educational signage for ecotourism and
heritage tourism destinations and coordinate with other programs
IV. Create a plan to identify additional infrastructure needed to access resources
Goal 1— Develop a list of information sources (by region) which would inventory
all ecotourism and heritage tourism assets by category and division thereof
Strategies:
I.1 Identify information sources
)10-- Contact Tourist Devlopment Councils (TDC's), Convention and Visitor
Bureaus (CVB's) and Chambers of Commerce
Contact other state agencies to ascertain what resources they produce or to
which they have access
Contact the Florida Tourism Industry Marketing Corporation (Frimc) and
Enterprise Florida for resources they may produce
Contact any other statewide organizations which may produce resource lists
)Pp- Contact any land managers to determine possible inclusion of publicly
accessed lands that may be suitable as eco-destinations
Contact educational institutions
)0- Contact Florida Indian Tribal Governments
Attend regional meetings to discover unknown sources
Utilize GIs, GPs information systems
I.2 Create a comprehensive list of information sources which can be used to identify
regional inventory lists (See Appendix — Exhibit 4)
I.3 Create a mechanism for keeping the inventory updated and accurate
E - 2 Ecotourism/Heritage Tourism
Goal 11- Develop criteria that would "qualify" assets to be included on the inventory
list (i.e. public access)
Strategies:
II.1 Determine a list of minimum standards (i.e. public access) and define those standards
II.2 Determine a process to monitor quality for inclusion on the inventory list
Integrate with the guidelines the Protection Guidelines Subcommittee is
advocating
Determine a non -regulatory, self monitoring process
Determine where this information would be kept — who would be
responsible
Goal III -Assess and improve directional and educational signage for ecotourism
and heritage tourism destinations and coordinate with other programs
Strategies:
III.1 Work with providers to emphasize the importance of signage which allows better
accessibility
III.2 Coordinate with Scenic Byways Program (Florida Department of Transportation
(FDoT)} and other state and local agencies to facilitate signage that allows better
access to all
Goal N - Create a plan to identify additional infrastructure needed to access
resources
Strategies:
I VA Encourage working with disabled non-profit groups to assist in testing accessibility
IV.2 Work with Florida Department of Transportation and others to see that roads and
other access is in place
EcotourismWeritage Tourism E - 3
E - 4 Ecotourism/Heritage Tourism
Inventory
Recommendations
1. Assist regions in utilizing the research of the committee by
making the list of information resources available
(See Appendix — Exhibit 4)
Z. Encourage regions to complete their inventory in time to be
included in the Florida Tourism Industry Marketing
Corporation's (FraKC) 1999 marketing plan
3. Duplicate resource lists and: mail to regions
4. Determine that in order to be included in the inventory a site
must:
a. meet criteria of. definition outlined
b. have appropriate public access
S. Encourage regions to monitor` quality and determine inclusion
on their list
6. Afford an opportunity for ecotourism and heritage tourism
providers to join the Frwc as partners
7. Encourage regions to work. with Fwr and disabled groups to
ensure proper access is in place
Ecotourism/Heritage Tourism E - 5
Protection
Rationale
The emergence of ecotourism, which includes heritage tourism as one of the fastest
growing segments of the world's tourist industry, represents a unique opportunity to
create partnership between the tourist industry and the conservation community. With
over 43 million visitors each year, Florida is an established tourist destination with
sophisticated tourist infrastructure that markets high volume use.
Although Florida is most widely known for its traditional tourist destinations, Florida
has many natural wonders and historic and cultural assets that attract growing numbers
of visitors each year. As ecotourism and heritage tourism become more widely known,
without proper management, the danger may be that our state's natural, coastal,
historical and cultural treasures may be degraded, through use, rather than preserved
or conserved for the future.
A successful and sustainable ecotourism and heritage tourism industry must maintain
the sensitive balance between ecosystem protection, site preservation, conservation
and public access. There must be careful consideration of the carrying capacity of a
particular site, protection and conservation guidelines and ethical behavior of providers.
We should focus on providing a quality experience in a well -managed environment.
Quality is more important than quantity. Development of a long-term sustainable
ecotourism and heritage tourism industry is more important than maximizing short
term annual profits at the expense of natural, coastal, historical or cultural sites.
Opportunities for ecosystem protection, historical site preservation or conservation
and expanded ecotourism and heritage tourism will be determined by the decisions
that are made today. If land and site management decisions are wise, Florida can
provide natural areas, coastal beaches, cultural and historical site networks with great
value to future generations, their environment, their connection with the past, their
culture, their economies and their quality of life.
The Ecotourism/ Heritage Tourism Advisory Committee took the lead in outlining
strategies that will provide enhanced ecosystem protection, preservation of sensitive
historical and cultural sites and high quality ecotourism, cultural and heritage tourism
experiences. Defining initial recommendations of appropriate guidelines and
encouraging their use became the role of the Protection/Guidelines Subcommittee.
Ecotourism/Heritage Tourism F - 1
Goals:
I. Identify the Sovemment and the private sector roles in maintaining
ecotourism and heritage tourism guidelines
II. Determine a method for management and protection guidelines
III. Define "carrying capacity" and encourage the development of site -specific
guidelines (See Appendix — Exhibit 5)
IV. Create a model of ecotourism and heritage tourism visitor guidelines
(See Appendix — Exhibit 6)
V. Create a model of guidelines for ethical behavior of tour providers
(See Appendix— Exhibit 7)
Goal 1 — Identify the government and the private sector roles in maintaining
ecotourism and heritage tourism guidelines
Strategies:
I.1 Ensure that regional and statewide tourism guidelines stress a policy of sustainable
tourism development
I.2 Include tourism in land -use planning — such plans should consider and address
external influences that may affect the integrity of natural, coastal, historical, and
cultural resources
I.3 Encourage area and sector -specific research of the environmental, cultural and
economic effects of tourism
I.4 Support the development of economic models for tourism to help define appropriate
use levels and types of tourism for natural and urban areas
I.5 Assist and support local governments in developing tourism strategies
I.6 Develop standards and guidelines for environmental and cultural impact assessments,
including monitoring of existing and proposed tourism developments. Ensure
that carrying capacities defined for tourism destinations reflect sustainable levels
of development and are monitored and adjusted appropriately
I.7 Provide the elements necessary to design and implement educational and awareness
programs to sensitize people about sustainable tourism development issues (See
Education)
p - 2 EcotourisrWHeritage Tourism
I.8 Provide guidelines to protect and manage environmentally sensitive areas
I.9 Develop stewardship programs at all levels of government to help ensure that
protection of natural, coastal, historical and cultural resources will not be sacrificed
for economic objectives
Goal 11— Determine a method for management and protection guidelines
Strategies:
II.1 Guidelines should be created for resources appropriate to the use of an area or
resource
II.2 Regional committees should encourage the use of site specific management and
protection guidelines
Goal III — Define "carrying capacity" and encourage the development of site -specific
guidelines
Strategies:
III.1 Educate providers about the concept of carrying capacity
(See Appendix — Exhibit 5)
III.2 Regional committees should identify and communicate benefits of carrying capacity
guidelines
III.3 Each site on the inventory should identify site -specific carrying capacity guidelines
based on overall guidelines provided
Goal IV — Create a model of ecotourism/heritage tourism visitor guidelines
Strategies:
IV.1 The Advisory Committee will research possible guideline criteria and recommend
a model for broad -based use that will allow sites to prepare appropriate visitor
guidelines (See Appendix — Exhibit 6)
IV.2 The model should be communicated to every provider on the inventory list
IV.3 Providers should be asked to design site -specific guidelines and include them as
part of visitor education
Ecotourism/Heritage Tourism F - 3
Goal V — Create a model of guidelines for ethical behavior of tour providers
The providers of ecotourism experiences will play the most important role in protection
of the resource. While their livelihood will depend on a worthwhile experience by the
ecotourists, it is imperative that ethical behavior be followed.
Strategies:
V.1 Research guidelines for ethical behavior of tour providers
(See Appendix — Exhibit 7)
V.2 Create an incentive based credentialing/certification program for ecotourism and
heritage tourism providers, addressing specific criteria (See Education)
V.3 Encourage compliance with provider guidelines
F - 4 Ecotourirm/Heritage Tourism
Protection
Recommendations
1. Encourage all public and private entities who provide
ecotourism, cultural or heritage tourism to design and comply
with appropriate guidelines
Z. Disseminate models of guidelines to every provider on the
inventory list
3. Create a self regulating mechanism where each provider
indicates compliance to applicable guidelines on a yearly basis
4. Provide special designation for those providers who have been
through credentianngfcertincation process (See Education)
S. Charge Statewide Advisory and Regional Committees with
reviewing and encouraging use of appropriate guidelines (See
Strategic Relationships)
6. Focus on the education: of people as a means of protecting the
resource (See Education).
EcotourismWeritage Tourism F - 5
Education
Rationale
With the promotion of ecotourism and heritage tourism and increased public
access to these resources, comes the responsibility to educate the visitors.
Each visitor should be made aware of the place they are visiting and to
understand that their presence and behavior has a direct impact on resource
quality and the quality of the experience for other users. However,
environmental education and historical and cultural education is not a
traditional service provided by the tourism industry. If the state is to promote
a natural, coastal, historical and cultural resource network for residents and
visitors, then its foundation must be on education.
Additionally, the quality of the nature based, historical or cultural experience
often depends on the educational component. Often it takes an experienced
and knowledgeable guide to highlight the beauty and complexity of Florida's
natural areas and the significance of historical and cultural sites. For most
tourists the discovery of the natural Florida — its people, history, culture and
natural resources — must be facilitated through an educational component.
Those knowledgeable about ecosystems, history and culture are often limited
in their knowledge of the tourism industry. Therefore, much of the success of
Florida's increased emphasis on its well rounded visitor products will -rest on
the ability not only to provide a solid and quality experience for the visitor,
but for the providers to understand how to use ecotourism and heritage tourism
as a tool to educate the visiting public and thus better protect the resource.
Finally, the education of Floridians on the natural, coastal, historical, cultural
and commercial assets of their local area increases their appreciation of the
resource and their quality of life and encourages them to be more proactive in
the protection, preservation and conservation of these assets.
It is therefore incumbent on this committee to determine gaps in the education
and information needed to provide successful ecotourism and heritage tourism.
Ecotourism/Heritage Tourism G - 1
Goals:
I. Develop local and regional training and credentialing/certification programs
for ecotourism and heritage tourism providers
H. Encourage and support the development of local, regional and statewide
educational initiatives focusing on the natural, coastal, historical, cultural
and commercial tourism assets of Florida designed to inform and educate
residents, visitors, government officials and the tourist industry
III. Encourage and support local, regional and statewide partnerships to develop
and share educational information, materials, programs, etc.
Goal I — Develop local and regional training and credential Ing/certification
programs for ecotourism and heritage tourism providers
Strategies:
I.1 Support and encourage the creation of guidelines to support local and or regional
and state incentive based credentialing/certification programs developed for
ecotourism and heritage tourism providers
I.2 Develop incentives for those participating in the credentialing/certification programs
I.3 Develop a system to recognize and approve credentialing/certification programs
Goal 11— Encourage and support the development of local, regional and statewide
educational initiatives focusing on the natural, coastal, historical, cultural and
commercial tourism assets of Florida designed to inform and educate residents,
visitors, government officials and the tourist industry
Strategies:
H.1 Encourage, support and provide assistance in developing local, regional, and
statewide guide books on ecotourism and heritage tourism in Florida for industry,
residents, and visitors
II.2 Encourage, support and provide assistance in developing television, radio, and print
media educational spots on ecotourism and heritage tourism in partnership with
other state agencies and organizations
G - 2 Ecotourism/Heritage Tourism
II.3. Encourage, support and provide assistance in developing local, regional, and
statewide educational materials on ecotourism and heritage tourism in Florida
for industry, residents and visitors
Goal III — Encourage and support local, regional and statewide partnerships to
develop and share educational information, materials, programs, etc.
Strategies:
III.1 Encourage the development of centralized local, regional, and statewide educational
resource agencies, organizations, libraries, repositories, etc.
EcotourismWeritage Tourism G - 3
1. Identify funding sources for ecotourism and heritage tourism
3, Encourage the public's eduItonn1pets
and heritage tourism
Ecotourism/Heritage Tourism G - 5
0-4 Ecotourism/Heritage Tourism
Goal 11- Assist regions in their efforts to promote the natural, coastal, historical,
cultural and commercial tourism assets in their area
Strategies:
II.1 Coordinate regional "packaging" seminars for tourism providers {produced by The
Florida Tourism Industry Marketing Corporation (Frimc) and Department of
Environmental Protection}
II.2 Develop a "how to" (package/market) manual to be used in conjunction with
seminars and for independent distribution (produced by FrIMc and Department
of Environmental Protection)
II.3 Incorporate ecotourism and heritage tourism components into the annual tourist
conference
Goal III - Simplify the ability to select and achieve an ecotourism and heritage
tourism experience for our visitors
Strategies:
III.1 Create marketable identities or "brands" for principal categories of tourism resources
(e.g. Florida Heritage, Florida Greenways, Florida Parks, Florida Association of
Museums, Native American Lore, Florida Scenic Highways, etc.)
III.2 Create a complete and cross referenced log and internet link to all of Florida's
tourism assets by various designation i.e. region, resource type, activities, etc.
Goal IV - implement an ongoing data collection mechanism to determine future
marketing priorities
Strategies:
IVA Create an in-house computerized database system within Frimc
IV2 Create an inventory "master plan" form to collect uniform data
I V.3 Create a performance measures file to gauge and track progress of industry segment
and regions
Ecotourism/Heritage Tourism H - 3
Goals:
I. Expand the vacationing consumer's perception of Florida to a more well-
rounded experience including nature -based, coastal, historical, cultural
and commercial activities
II. Assist regions in their efforts to promote the natural, coastal, historical,
cultural and commercial tourism assets in their area
III. Simplify the ability to select and achieve an ecotourism and heritage tourism
experience for our visitors
IV. Implement an ongoing data collection mechanism to determine future
marketing priorities
Goal I — Expand the vacationing consumer's perception of Florida to a more well-
rounded experience including nature -based, coastal, historical, cultural and
commercial activities
Strategies:
I.1 Work with various agencies, local governments and the private sector to produce
and disseminate uniform, resource based collateral material which promotes the
natural, coastal, historical, cultural and commercial assets of Florida
I.2 Develop an implementation strategy to be incorporated into Florida Tourism Industry
Marketing Corporation's overall marketing plan that reaches the consumer and
wholesaler in the decision -making stage. These would include:
Travel trade programs
Advertising and consumer promotions
Internet
Publicity efforts
Vacation guides
I.3 Develop and implement a "branding" package/message to promote the "other" side
of Florida
H - 2 Ecotourism/Heritage Tourism
Marketing
Rationale
Ecotourism and heritage tourism represent a growing market in the $35 billion
Florida tourist industry. Ecotourism is the largest growth sector of tourism,
growing at about 30% per year (Ruskin and Bock, 1995). For example, the number
of visitors to the 11 national park areas in Florida has grown by 12% during the
past five years and Florida State Parks experienced a 5.9% increase for 1996
versus 1995. Nearly half of the estimated 43 million tourists who visited Florida
in 1996 visited a state or national park area. In 1995, it is estimated that between
40 — 50% of all tourists visited historical sites, museums and/or art galleries.
Also, that between 10 —20% visited regional cultural events or festivals.
Still, there is no unified, strategic marketing plan to promote all of Florida's
natural, coastal, historical, cultural and commercial tourism assets. Maintaining
Florida as a tourism leader will depend on our ability to react to shifting market
demand. Clearly ecotourism and heritage tourism represent a growing market
that should be addressed and indeed, targeted.
Tourism generates revenues from lodging, food and recreational services, as well
as contributions to economic vitality and increased local employment
opportunities. The average Florida visitor spends about $75 per day in the state
and for every 55 visitors, one job is created for a Florida resident (Florida Tourism
Association). We would like to increase this economic "ripple effect" that
contributes to economic vitality and increased local employment opportunities
to all parts of the state — each with a viable and important part of our well-
rounded visitor opportunities.
Currently the marketing of ecotourism and heritage tourism is very fragmented,
making it difficult for our visitors to know about and access our diverse resources.
The consumer perception of Florida is largely limited to gated attractions and
beaches. While attractions and beaches are some of our most valuable assets,
they only represent a portion of the portfolio of visitor opportunities available.
This Committee's job was to make a recommendation to assist regions in
expanding consumer awareness of the vast array of experiences Florida has to
offer.
Ecotourism/Heritage Tourism H - 1
1. Establish a statewide Ecotourism/Heritage Tourism Advisory
3. Include; ecotoiurism ,and heritage tourism to all future I IMC
marketing plans
Ecotourism/Heritage Tourism H - 5
H - 4 Ecotourism/Heritage Tourism
Synopsis of Recommendations
Establish a statewide Ecotourism/Heritage Tourism Advisory Committee as part of the
Florida Commission on Tourism.
2. Encourage regions to establish Ecotourism/Heritage Tourism Regional Committees to
coordinate local efforts, share information and resources to promote and protect Florida's
natural, coastal, historical, cultural and commercial assets. Each Regional Committee
should provide representation on the statewide Advisory Committee.
3. Encourage regions to support city, county and other existing ecotourism/heritage tourism
entities and to integrate these strategies with the statewide initiative.
4. Provide dedicated administrative support to assist with the work of the Committees and
provide professional expertise and coordination of a statewide initiative.
5. Include a strong ecotourism and heritage tourism component in future Florida Tourism
Industry Marketing Corporation marketing plans.
6. Encourage regions to complete their inventory in time to be included in the Frimc 1999
marketing plan and keep inventories current for inclusion in future marketing plans.
7. Afford an opportunity for ecotourism and heritage tourism providers to join Frimc.
8. Encourage the Commission on Tourism, the Statewide Advisory Committee, Regional
Committees and administration to develop and support local, regional and statewide models,
strategies and methods for achieving the various goals listed in this plan such as research,
education, inventory, credentialing/certification programs, conservation management,
quality of providers, public access, signage, land use plans, etc.
9. Identify funding resources in the form of grants or other mechanisms to implement the
strategies contained in this plan.
10. Increase private sector participation in natural, coastal, historical, cultural, and commercial
tourism assets.
11. Focus on education as a key to implementing this plan.
Ecotourism/Heritage Tourism I - 1
r Me
Exhibit 1
Central East
Central West
South West
J-1
EcotourismWeritage Tourism
Exhibit 2
(from section B-4)
Detailed Information about Committee's approach
List of Meetings:
Date
Location
Description
October 31,1996
Wakulla Springs State Park
Organizational meeting
December 11, 1996
Tampa
Definition of plan components and
approach
January 30, 1997
Winter Park
Subcommittee outlines develop
February 20, 1997
Tallahassee
Task force develop plan draft
March 21, 1997
Jacksonville
Subcommittee re -write of plan draft
April 14, 1997
Tallahassee
Task force rewrite of plan draft
May 6 — 8, 1997
Public Workshops
Presentation of plan draft for public
Fort Lauderdale, Kissimmee
comment
and Tallahassee
June 20, 1997
Bradenton
Report of public comment and
integration, committee integration
into plan
July 11, 1997
Tallahassee
Task force for development of final
draft for presentation to whole
committee
July 24, 1997 Orlando Full committee reviewed and
discussed changes to draft and
approved, pending agreed
upon revisions
J - 2 EcotourismWeritage Tourism
Exhibit 3a
(from section C-8)
Examples Of Economic Values Of Ecotourism And Heritage Tourism
Historical and Cultural
> In Florida, the arts are flourishing at the local level and contributing significant
values to local communities:
Broward County: Based on 1994 statistics collected from 24 cultural
organizations, the total economic impact on the local economy by the
arts was $141. 8 million. (Assessment of the Economic Impact of Cultural Activities
on Broward County. Florida Atlantic University/Florida International University Joint Center
for Environment and Urban Studies. 1994.)
Metro Dade County: Based on 1991-1992 statistics gathered from 61
participating institutions, the total economic impact was $201 million.
("Your Investment in The Arts Works Harder Than You Think:' Metropolitan Dade County
Cultural Affairs Council. 1993.)
Sarasota County: Based on statistics gathered in 1991 from 697
businesses representing groups and individuals involved in the creative
process and in the manufacture or distribution of art materials and
services, the arts generated sales revenues of $454.6 million and
employed 8,657 people with an annual payrolls of over $140 million.
(Economic Impact Study of The Arts. Sarasota County Arts Council, March, 1993.)
Palm Beach County: In 1996 cultural tourists (i.e. those who visited
an art museum or attended a performing arts event) surpassed tourists
who played golf by 31 % to 22%, even though Palm Beach County has
the greatest number of golf courses of any county in Florida. ( Palm
Beach County Tourist Development Council Survey, 1997)
> One cultural event can play an impressive role in stimulating a local economy. One
such example is the impact of the 1995 Treasures of the Czars exhibit on the St.
Petersburg and Clearwater area. Of the 602,715 individuals who attended the exhibit,
only one in five resided in Pinellas County. The typical visitor spent three nights in
the area. The economic impact of the exhibit on the local economy was $62,287,475.
(" 1995 Treasures of the Czars Economic Impact Study." Research Data Services. August 9, 1995.)
Ecotourism/Heritage Tourism J - 3
Individual tourists who enjoyed Florida's arts and cultural programs had a larger
economic impact than tourists in general. These cultural tourists spent an average
of $481 each while visiting Florida, compared to $310 spent by other tourists.
(Economic Impact of the Florida Arts and Cultural Industry, William B. Stronge. 1994).
>� The Travel Industry Association of America reported that 45% of American adults
planning a pleasure trip in 1996 planned to visit a historic or cultural site. Heritage
tourism is gaining nationwide support as a strategy to enhance rural community
development. The proposed South Carolina Heritage Corridor is a ten-year, three
phased plan that enables rural areas within the corridor to capitalize on and protect
natural, cultural and historic resources. The Heritage Corridor is expected to attract
an additional 700,000 people per year to South Carolina with projected annual
visitor expenditure of $83 million. (South Carolina's Heritage Corridor. Business and Economic
Review. 1996. Volume 42, Number 4: 3-6.).
The South Watch Travel Survey conducted by Southern Living Magazine showed
that 63.9% of Southern Living readers who took a domestic trip in 1996 visited a
historical attraction. For 62.6% of the respondents, the proximity of historical
attractions influenced their choice of vacation destination.
>� Florida has a strong history of providing historic destinations for tourist visitors. A
1988 joint study estimated the historic visitor economic impacts in Florida. (Florida
Tourism and Historic Sites. 1988. Florida Department of State, the National Trust for Historic Preservation.
the (former) Florida Division of Tourism. and (former) Florida Department of Natural Resources, Tallahassee,
FL).
Economic Impact
Direct
Indirect
Output
$605.4 million
$1,491.9 million
Employment
15,740 jobs
22,860 jobs
Earnings
$1643 million
$2743 million
State Revenues
$21.0 million
$35.2 million
Local Revenues
$53 million
$8.8 million
In rural areas, historic sites, like civil war battlefields, can enhance local economies.
For example in Cobb County, Georgia, which includes a civil war battlefield, tourism
is a major economic benefit. (FH. Kennedy and D.R. Porter. DoUars and Sense of Battlefield
Preservation, a handbook for conununity leaders. The Conservation Fund. 1994. The Preservation Press,
National Trust For Historic Preservation, Washington D.C.)
Visitor expenditure in Cobb County (1991) $871 million
Number of visitors to Kennesaw Mountain Battlefield (1992) 787,400
Number of travel -related jobs (1991) 22,700
Travel -related employment payroll $380 million
Local tax receipts $34 million
J - 4 Ecotourism/Heritage Tourism
A growing national interest in ecotourism provides new revenue opportunities and
a compelling reason to protect Florida's natural lands and waters.
A 1997 study of national economic impacts (1991 data) of non -
consumptive wildlife related recreation identified the following
economic benefits. (Caudill.1997.1991 National Economic Impacts of Non consumptive
wild -life related recreation. Div. of Economics. U.S. Fish and Wildlife Service. Arlington,
VA. 8p).
Participation
Total Expenditure
Total Economic Activity
Employment
Employment Income
State Sales Tax
State Income Tax
Federal Income Tax
76.1 million people
$18.1 billion
$39.9 billion
766,000 jobs
$17.6 billion
$724 million
$211 million
$2 billion
Protection of Florida's coastal lands and waters contributes to local economies and
enhances opportunities for public recreation and ecotourism.
A 1995 study of the Indian River Lagoon estimated the economic value
of this coastal estuary at over $700 million per year. (Economic Assessment
and Analysis of the Indian River Lagoon. Indian River Lagoon National Estuary Program.
Apogee Research, Inc. & Resource Economics Consultants, Inc., 1996).
Recreational fishing & shellfishing
$3385 million
Commercial shellfishing
$12.6 million
Swimming
$135.9 million
Boating
$58.6 million
Nature Observation
$88 million
Water sports
$4.8 million
Hunting
$1.6 million
EcotourisnWHeritage Tourism J _ 5
Many tourists come to Florida to experience outdoor recreation
opportunities like saltwater fishing and beach going.
Saltwater Recreational Fishing (1991-1992. Florida) (Bell, 1993. Cunent and projected tourist
demand for saltwater recreational fisheries in Florida Florida Department of Natural Resources. Florida
Sea Grant Program. Gainesville. FL; N illon & Thunberg, 1993. A regional analysis of current and
future Florida resident participation in marine recreational fishing. Florida Sea Grant Program.
Gainesville. FL ).
Number of adult tourists fishing (1991) 17.9 million
Annual expenditures $13 billion
Ripple effect 23,518 retail & service jobs;
$235 million in wages
Tourist saltwater anglers expected to double by 2010.
Total resident fishing trips expected to increase 39.7% by 2010.
Economic Impact of Beach Tourists in Florida (Stronge,1994. Beaches, Tourism and Economic
Development Beaches, Autumn Issue).
Number of beach tourists 21.6 million
Beach tourist spending $7.9 billion
Ripple effect to the economy $15.4 billion
Jobs created 359,450
Prior to the construction of the Pinellas Trail, the city of Dunedin had a 50%
occupancy rate in its downtown business district. At the present time there are no
vacancies. Since the construction of the Pinellas Trail, bike shops in the area have
reported a 20% increase in sales. (Economic Benefits of Greenways Summary Sheet Department of
Environmental Protection. 1996).
Conservation of natural resources not only protects the basis of a growing ecotourism
industry, it provides additional economic benefits to local communities related to
the following growth management issues:
Public conservation lands can enhance nearby real property values,
thereby offsetting the loss of taxes and decreasing the cost of
infrastructure development and maintenance.
Conservation of flood prone and other high hazard areas decreases the
costs of post -storm redevelopment and insurance costs while protecting
the health, safety and welfare of citizens. These types of natural areas
may be more suitable for ecotourism than for residential or commercial
development. The Federal Emergency Management Agency (FEMA)
recognizes the need for open space preservation in the Community
Rating System of the National Flood Insurance Program.
J - 6 Ecotourism/Heritage Tourism
Conservation of open space, conservation lands and greenways
contributes to the quality of life in local communities.
Even small urban ecosites and greenways can provide economic
benefits as well as locations for tourism enhancement. In Dade County
trees and green space accounted for 1996 summer energy savings of
$5.3 million, reduced stormwater impacts and improved air quality
worth $4.8 million annually. (Urban Ecological Analysis for Dade County, Florida.
1996. American Forests. Washington D.C.)
Ecotourism/Heritage Tourism 7 - 7
Exhibit 3b
(from section C-8)
FY 1995/96
Florida State Park System Economic
Impact Assessment
Summary of Data
Based on fiscal year 1995/1996 data, the Florida state park system had an overall direct economic impact
of $201 million on local economies throughout the state, direct economic impact is defined as the amount
of new dollars spent in the local economy by non -local park visitors and park operations. Approximately
$14 million was contributed to the general revenue fund in the form of state sales taxes. In addition, over
6,000 jobs were generated as a result of the state parks' operations. (Figure 1)
The implication of this data is that for every 1,000 persons attending a state park the total direct impact
on the local community is about $14,000. On average, if a state park was closed for one year, it would
mean a loss of about $1.5 million to the local economy. If the state park system increased its annual
attendance by ten percent during the next fiscal year, it would impact the state's economy by an additional
$17 million.
FIGURE 1
Administrative Unit
Total Direct Impact
Increased Sales Tax
Jobs Generated
2*?,3i.1
.. , ..;
'
District 2
$ 33,813,596.00
2,366,952.00
1014
OWN
...:...:........ .:........
..
District 4
$ 45,466,291.00
$3,182.640.:.;:<:.<:>::>::>::>::>:>:::><»::>:;:::<>::<«>::::::;::>>:.;::>::<:<:::»>::;>::
1364
.91
Statewide
$201,330,721.00
$ 14,093,150.00
6040
Ecotourism/Heritage Tourism
J - 8
Total Direct Impact by District
District 5
28%
Distri
17%
District 1
15%
District 3
17%
District 2
17%
Direct Economic Impacts of Florida State Parks (FY 94-95)
John Pennekamp Coral Reef State Park
$ 17.9 million
St. Andrews State Recreation Area
$
7.4 million
Sebastian Inlet State Recreation Area
$
Honeymoon Island State Rec. Area
6.9 million
Lloyd Beach State Recreation Area
$
5.8 million
Bahia Honda State Park
$
5.7 million
Delnor-Wiggins Pass State Rec. Area
$
5.5 million
Gasparilla Island State Rec. Area
$
5.4 million
Blue Spring State Park
$
4.8 million
Anastasia State Recreation Area
$
4.3 million
$
4.2 million
— Florida State Park System Economic Impact Assessment,1996
Revenue From Florida's National Forests
Apalachicola Ocala Osceola Choctawathcee
Type of Franklin $ 4,591 Lake $ 240,229 Baker S 71,655 Okaloosa $ 546
Revenue: Lyon S 18,726 � Marion S 786,868 Columbia $ 62,913 Walton $ 544
25% gross Liberty $ 50,053 Putnam $ 67,439
receipts Wakulla $ 30,800 Santa Rosa S 113
Totals: $104,170
a 1,o9a,s36
$134,568
$ 1,203
Apalachicola Ocala Osceola Choctawathcee
Type of Franklin S 11,135 Lake S 7.809 Baker
Revenue: Leon $ 53,199 Marion S 25,910 Columbia S 11,983 Walton Okaloosa Payment in Liberty $ 135,832 Putnam S 2,400 $ 149
lieu of taxes Wakulla S 87,566 Santa Rosa S 138
Totals: $ 287,732
$ 36,199
$ 26,370
$ 665
EcotObt ismWeritage Tourism
1-9
Exhibit 4
(from section E-2)
Comprehensive List of Information Sources
State Agencies
Florida Division of Recreation and Parks:
3900 Commonwealth Boulevard, MS 535
Tallahassee, FL 32399-3000
(904) 488-6131
FAX (904) 488-8442
Florida Department of State:
500 S. Bronough Street
Tallahassee, FL 32399-0250
(904) 488-1480
FAX (904) 488-3353
Florida Game and Freshwater Fish Commission:
620 South Meridian Street
Tallahassee, FL 32399-0250
(904) 487-3796
FAX (904) 488-6988
Florida Greenways and Trails
325 John Knox Road, Building 500
Tallahassee, FL 32303-4124
(904) 488-3701
FAX (904) 922-6302
Florida Division of Forestry
3125 Conner Boulevard
Tallahassee, FL 32399-1650
(904) 488-7616
Florida State Parks Guide
State Comprehensive Outdoor
Recreation Plan (scoxP)
FL Archaeological/Historic Site Inventory
Association of Florida Museums Directory
Florida Wildlife Viewing Guide
Wildlife Resources Handbook
Regional Fishing Guides
Wildlife Management Area Map
J - 10 Ecotouresm/Herctage our
Water Management Districts:
North Florida Water Management District
Route 1, Box 3100
Havana, FL 32333
(904)539-5999
St. Johns River Water Management District
Post Office Box 1429
Palatka, FL 32178-1429
(904)329-4377
South Florida Water Management District
3301 Gun Club Road
West Palm Beach, FL 33406
(407) 686-8800
Southwest Florida Water Management District
2379 Broad Street
Brooksville, FL 34609-6899
(904) 796-7211
Suwannee River Water Management District
Route 3, Box 64
Live Oak, FL 32060
(904) 362-1001
Federal Agencies
National Park Service
75 Spring Street, SW
Atlanta, GA 30303
(404) 331-4998
National Forests in Florida
325 John Knox Road, Suite F-100
Tallahassee, FL 32303
(904) 942-9329
FAX (904) 942-9305
Native Indian Tribes
Seminole Tribe of Florida
6300 Stirling Road
Fort Lauderdale, FL
(954) 370-3900
FAX (954) 370-3999
Miccosukee Tribe of Indians of Florida
P.O. Box 440021
Tamiami Station
Miami, FL 33144
(305) 223-8380
FAX (305) 223-1011
Ecotourism/Heritage Tourism
J- 11
Public/Private Partnerships
Florida Tourism Industry Marketing Corporation:
661 East Jefferson Street
Tallahassee, FL 32301
(904) 488-5607
FAX (904) 224-9589
Florida Sports Foundation:
1319 Thomaswood Drive
Tallahassee, Florida 32312
(904) 488-8347
FAX (904) 922-0482
Enterprise Florida
325 John Knox Road, Suite 201
Tallahassee, FL 32303
(904) 488-6300
FAX (904) 922-9595
Others
Hispanic/American Heritage Pathways Publications
Pepper Bird Publications
Post Office Box 1071
Williamsburg, Virginia 23187
(804) 2584403
Florida Attractions Association:
Post Office Box 10295
Tallahassee, FL 32302-2295
(904) 222-2885
FAX (904) 222-1752
Florida Trails Association
Post Office Box 132708
Gainesville, FL 32604
(352) 378-8823 or (800) 343-1882
Florida Sierra Club
462 Fernwood Road
Key Biscayne, FL 33149
Florida Trails
Florida Vacation Guide
Florida Travel Planners
Florida Tour Operator Manual
Florida's History
Florida Official Transportation Map
Florida Planning Companion for
Travelers with Disabilities
Florida Fishing Guide
Florida Golfing Guide
Official Florida Attractions Guide Map
Ecotourism/Heritage Tourism
J-12
Florida Audubon Society
1331 Palmetto Avenue, Suite 110
Winter Park, FL 32789
(407) 539-5700
FAX (407) 539-5701 _
The Nature Conservatory
Florida Chapter
222 South Westmore Drive, Suite 300
Altamonte Springs, FL 32714
(407) 682-3664
FAX (407) 682-3077
Florida Recreation and Park Association, Inc.
411 Office Plaza Drive
Tallahassee, FL 32301-2756
(904) 878-322 i
FAX (904) 942-0712
Florida Professional Paddlesports Association
P.O. Box 1764
Arcadia, FL 34265
Ecotourism/Heritage Tourism J - 13
Tourism Industry Contact List
July 15, 1997
This list is arranged by county alphabetically. If a county has neither a Convention and Visitor
Bureau or a Tourist Development Council, then either a Chamber of Commerce or the County
Commission is listed. Some counties have divided their tourism office into two or three regional
offices. There is a proposal to divide the 904 area code into three area code zones in mid-1997,
the three areas to be created are here referred to as 904W, 904E & 904S. 904 can be used in any
of these proposed area code zones until mid-1998.
Alachua NE
Alachua County Visitor & Convention Bureau
Marilyn Wagener, Director
30 East University Avenue
Gainesville, FL 32601
(352) 374-5231 toll free — none
FAX (352) 338-3213 Web Site — www.afn.org/—acvacb
02/20/97
Baker NE
Baker County Chamber of Commerce
Ginger Barber, Executive Director
20 West Macclenny Avenue
Macclenny, FL 32063
(904) 259-6433 toll free — none
FAX — none Web Site — none
02/20/97
Bay NW
Panama City Beach Convention and Visitors Bureau
Post Office Box 9473
Panama City Beach, FL 32417-9473
(904) 233-5070 toll free — (800) 722-3224
FAX (904) 233-5072 Web Site — www.travelfile.com.get?pcbeach.html
02/20/97
J - 14 EcotourtswHertrage Tourism
Bay NW
Bay County Tourist Development Council
Post Office Box 9473
Panama City Beach, FL 32417-9473
(904) 233-5070 toll free — (800) PCBEACH
FAX (904) 233-5072 Web Site — www.travelfile.com/get/pcbeach.htm]
02/20/97
Bradford NE
Bradford County Tourist Development Council
Lex Green, Executive Director
PO Box 576
Starke, FL 32091
(904) 964-5278 toll free — none
FAX (904) 964-2863 Web Site — www.dacess.net/starknet
02/24/97
Brevard CE
Cocoa Beach Convention & Visitors Bureau
David Poston, Executive Director
400 Fortenberry Road
Merritt Island, FL 32952
(407) 459-2200, 452-4390 toll free — none
FAX (407) 459-2232 Web Site — www.iu.net/cocoa.beach/chamber
02/20/97
Brevard CE
Melbourne -Palm Bay Area Convention & Visitors Bureau
Lee Bohlmann, President
1005 East Strawbridge Ave
Melbourne, FL
(407) 724-5400 toll free — (800) 771-9922
FAX (407) 725-2093 Web Site — www.melpb-chamber.org
02/24/97
Brevard CE
Florida Space Coast Office of Tourism Brevard County Tourist Development Council
Rob Varley, Executive Director
Sheldon Cove
8810 Astronaut Blvd., Suite 102
Cape Canaveral, FL 32920
(407) 633-2110 toll free — (800) 93-OCEAN
FAX (407) 633-2112 Web Site — www.space-coasLcom/florida/
07/ 15/97
Ecotourism/Heritage Tourism J - 15
Broward SE
Greater Fort Lauderdale Convention & Visitors Bureau
Nicki Grossman, President
1850 Eller Drive, Suite 303
Fort Lauderdale, FL 33316
(954) 765-4466 toll free — (800) 22-SUNNY
FAX (954) 765-4467 Web Site — www.co.broward.fl.us/sunny
02/20/97
Calhoun NW
Calhoun County Chamber of Commerce
Kelli Peacock, Executive Director
340-B East Central Avenue
Blountstown, FL 32424
(904) 674-4519 toll free — none
FAX (904) 674-8353 Web Site — none
01/23/97
Charlotte SW
Charlotte County Chamber of Commerce
Julie Mathis, Executive Director
326 West Marion Ave., Unit 112
Punta Gorda, FL 33950
(941) 639-2222 toll free — none
FAX (941) 639-6330 Web Site — wwwcharlotte-florida.com/chamber
02/20/97
Citrus CW
Citrus County Tourist Development Council
Mary Craven, Tourist/Business Facilitator
3600 West Sovereign Path
Lecanto, FL 34461
(352) 527-5223 toll free — (800) 527-5225
FAX (352) 527-5317 Web Site — none
07/15/97
Clay NE
Clay County Tourist Development Council
Dale Wilson, Chairman
Post Office Box 1366
Green Cove Springs, FL 32043
(904) 284-6376 toll free — none
FAX (904) 278-4731 Web Site — none
02/20/97
J - 16 Ecotourism/Heritage Tourism
Collier SW
Marco Island and the Everglades Convention and Visitors Bureau
Sandi Trapasso, Executive Director
1102 N. Collier Blvd.
Marco Island, FL 34145
(941) 394-7549 toll free — none
FAX (941) 394-3061 Web Site — none
02/21/97
Collier SW
Visit Naples, Inc.
Tammie Matthews, Managing Director
1400 Gulf Shore Boulevard, #218
Naples, FL 34102
(941) 403-2015 toll free — (800) 605-7878
(941) 403-2020 Web Site — www.bestofnet/naples
O1/24/97
Columbia NE
Columbia County Tourist Development Council
Harvey Campbell, Executive Director
Post Office Box 1847
Lake City, FL 32056-1847
(904) 758-1312 toll free — none
FAX (904) 758-1311 Web Site — none
02/21/97
Dade SE
Greater Miami Convention & Visitors Bureau
Merrett Stierheim, President & CEO
701 Brickell Avenue, Suite 2700
Miami, FL 33131
(305) 539-3100 toll free — (800) 933-8448
FAX (305) 539-3125 Web Site — www.miamiandbeaches.com
02/20/97
Miccosukee Tribe of Indians of Florida
Stephen Tiger, Public Relations Director
Post Office Box 440021
Miami, FL 33144
(305) 223-8380 ext 346 toll free — none
FAX (305) 223-1011 Web Site — yes
O1/24/97
EcotourismWeritage Tourism J - 17
DeSoto CW
DeSoto County Board of County Commissioners
Colleen Spangler, BCC Tourism Representative
1269 SE Tangelo Drive -
Arcadia, FL 33821
(941) 993-1720 toll free — none
FAX (941) 993-1720 Web Site — none
Dixie NW
Dixie County Chamber of Commerce
Ronnie Lambert, President
Post Office Box 547
Cross City, FL 32628
(352) 498-3746 toll free — none
FAX (352) 498-2820 Web Site — none
02/21/97
Duval NE
Jacksonville & The Beaches Convention & Visitors Bureau
Vincent Akra, Executive Director
3 Independent Drive
Jacksonville, FL 32202
(904) 798-9111
FAX (904) 798-9103
O1/23/97
Escambla NW
toll free — (800) 733-2668
Web Site — yes
Pensacola Convention & Visitors Information Center
Sheilah Bowman, Director of Tourism
1401 East Gregory Street
Pensacola, FL 32501
904W/434-1234 toll free — (800) 874-1234
fax/432-8211 Web Site — www.chamberpensacola-fl.us
02/20/97
Flagler NE
Flagler County Chamber of Commerce
Dick Morris, Executive Director
Star Route, Box 18-N
Bunnell, FL 32110
(904) 437-0106 toll free — (800) 881-1022
FAX (904) 437-5700 Web Site — no web site
02/20/97
J - 18 Ecotourism/Heritage Tourism
Franklin NW
Apalachicola Bay Chamber of Commerce
J. Howard, Executive Director
99 Market Street, Suite 100
Apalachicola, FL 32320
(904) 653-9419 toll free — no
FAX (904) 653-8219 Web Site — yes
02/12/97
Franklin NW
Carrabelle Area Chamber of Commerce
Will Kendrick, President
Post Office Drawer DD
Carrabelle, FL 32322
(904) 697-2585 toll free — none
FAX — none Web Site — none
01/23/97
Franklin NW
Franklin County
Alan Pierce, Director of Administrative Services
33 Market Street, Suite 203
Apalachicola, FL 32320
(904) 653-8861 ext 100 toll free — none
FAX (904) 653-2261 Web Site — none
02/21/97
Gadsden NW
Gadsden County Chamber of Commerce
Rick McCaskill, Executive Director
Post Office Box 389
Quincy, FL 32353
(904) 627-9231 toll free — (800) 627-9231
FAX (904) 875-3299 Web Site — none
O1/23/97
Gilchrist NW
Gilchrist County
Sam Ferguson, President
Post Office Box 186
Trenton, FL 32693
(352)463-3467
FAX (352) 463-3166
O1/27/97
toll free — (800) 267-3182
Web Site — none
Ecotourism/Heritage Tourism J - 19
Glades SE
Glades County Chamber of Commerce
Susan Smelley, Executive Director
Post Office Box 490 _
Moore Haven, FL 33471
(941) 946-0440 toll free — none
FAX (941) 946-2282 Web Site — none
O1/24/97
Gulf NW
Gulf County Chamber of Commerce
Tamara Laine, Executive Director
Post Office Box 964
Port Saint Joe, FL 32457
(904) 227-1223 toll free — none
FAX (904) 227-7522 Web Site — yes
O1/22/97
Hamilton NW
Hamilton County Tourism Development Council
Lewis Vaughn, Chairman
Post Office Box 312
Jasper, FL 32052
(904) 792-1300
(904) 792-2926 — Chairman toll free — none
FAX (904) 792-0730 Web Site — none
02/20/97
Hardee C
Hardee County Chamber of Commerce
Janet Hendry, Executive Director
Post Office Box 683
Wauchula, FL 33873
(941) 773-6967 toll free — none
FAX (941) 773-0229 Web Site — yes
O1/23/97
Hendry SE
Hendry County Board of County Commissioners
Lester Baird, Sr., County Administrator
Post Office Box 1760
LaBelle, FL 33975
(941) 675-5220 toll free — none
FAX (941) 675-5317 Web Site — none
02/21/97
J - 20 Ecotourism/Heritage Tourism
1
Hernando CW
Hernando County Tourist Development Council
Susan Rupe, Tourist Development Coordinator
20 North Main Street. Room 461
Brooksville, FL 34601
(352) 754-4009 ext 159 toll free — (800) 6014580
FAX (352) 754-4477 Web Site — yes
02/20/97
Highlands C
Highlands County Economic Development Commission
Jim Stanfill, Executive Director
2113 US 27 South
Sebring, FL 33870
(941) 385-1025 toll free — none
FAX (941) 385-1379 Web Site — www.highlands-co-fl.com
02/20/97
Hillsborough CW
Tampa/Hillsborough Convention & Visitors Association
Jim Clark, President/CEO
400 North Tampa, Suite 1010
Tampa, FL 33602
(813) 223-1111 toll free — (800) 448-2672
FAX (813) 229-6616 Web Site — www.thcva.com
02/20/97
Holmes NW
Holmes County Chamber of Commerce
Grace Warren, Executive Director
Post Office Box 779
Bonifay, FL 32425
(904) 547-4682 toll free — none
FAX — none Web Site — none
01/22/97
Indian River CE
Indian River County Tourist Division
Lori Bums, Visitor Services - Marketing Specialist
Post Office Box 2947
Vero Beach, FL 32961
(561) 567-3491 toll free — (800) 338-2678 ext 802
FAX (561) 778-3181 Web Site — wwwvero-beach.fl.usl�chamber
02/24/97
Ecotourism/Heritage Tourism J - 21
Jackson NW
Marianna Chamber of Commerce
Pamela Nash, Executive Director
Post Office Box 130
Marianna, FL 32447
(904) 482-8061 toll free — none
FAX (904) 482-8002 Web Site — yes
01/23/97
Jefferson NW
Monticello/Jefferson County Chamber of Commerce
Joy Eveland, Executive Vice President
420 West Washington Street
Monticello, FL 32344
(904) 997-5552 toll free — none
FAX (904) 997-1020 Web Site — none
02/21/97
Lafayette NW
Lafayette County Chamber of Commerce
Vickie Ellis, Executive Director
Post Office Box 416
Mayo, FL 32066
(904) 294-3073 toll free — none
FAX (904) 294-1442 Web Site — none
02/20/97
Lake C
Lake County Convention & Visitors Bureau
Dave Warren, Director
20763 U.S. Highway 27
Groveland, FL 34736
(352) 429-3673 toll free — none
FAX (352) 429-4870 Web Site — none
02/20/97
Lee SW
Lee County Visitor and Convention Bureau
Elaine McLaughlin, Executive Director
2180 West First Street, Suite #100
Fort Myers, FL 33901
(941) 338-3500 toll free — (800) 237-6444
FAX (941)334-1106 Web Site — www.leeislandcoast.com
02/24/97
J - 22 Ecotourism/Heritage Tourism
i
Leon NW
Tallahassee Area Convention and Visitors Bureau
Charles Wright, President/Chief Executive Officer
PO Box 1369 .
Tallahassee, FL 32302-1369
(904) 413-9200 toll free — (800) 628-2866
(904) 487-4621 Web Site — www.co.leon.fl.us/cvb/homepage.html
02/20/97
Levy NW
Levy County Tourist Development Council/Development Authority
George Sandora, Executive Director
Post Office Box 1112
Bronson, FL 32621
(352) 486-3006 toll free — none
FAX (352) 486-6262 Web Site — none
01/23/97
Liberty NW
Liberty County Chamber of Commerce
Johnny Eubanks, Director
Post Office 523
Bristol, FL 32321
(904) 643-2359 toll free — (800) 717-3333
FAX (904) 643-3334 Web Site — none
01/23/97
Madison NW
Madison County Chamber of Commerce
Tomye L. Barnhart
105 North Range Street
Madison, FL 32340
(904) 973-2788 toll free — none
FAX (904) 973-8864 Web Site — yes
02/28/97
Manatee CW
Bradenton Area Convention & Visitors Bureau
Alexandra Owen, Marketing Director
Post Office Box 1000
Bradenton, FL 34206
(941) 729-9177 toll free — (800) 462-6283
FAX (941) 729-1820 Web Site — www.floridaislandbeaches.org
02/20/97
Ecotourism/Heritage Tourism J - 23
Marion C
Ocala/Marion County Chamber of Commerce
Michael Malone, Executive Vice President
110 East Silver Springs Blvd
Ocala, FL 34470
(352) 629-8051 toll free — none
FAX (352) 629-7651 Web Site — yes
01/23/97
Martin SE
Stuart/Martin County Chamber of Commerce
Christine Noland, Director of Marketing
1650 South Kanner Highway
Stuart, FL 34994
(561) 287-1088 toll free — (800) 524-9705
FAX (561) 220-3437 Web Site — none
01/24/97
Monroe S
Monroe County Tourist Development Council
Harold Wheeler, Marketing Director
Post Office Box 866
Key West, FL 33041
(305) 296-1552 toll free — (800) 648-5510
FAX (305) 296-0788 Web Site — yes
O1/24/97
Nassau NE
Greater Nassau County Chamber of Commerce
Jim Mayo, Pres
Post Office Box 98
Callahan, FL 32011
(904) 879-1441 toll free — none
FAX (904) 879-4033 Web Site — none
02/21/97
Amelia Island -Fernandina Beach-Yulee Chamber of Commerce
PO Box 472
Fernandina Beach, FL 32035-0472
(904) 277-0717 toll free — (800) 226-3542
FAX (904) 261-6997 Web Site — none
O1/23/97
J - 24 Ecotourism/Heritage Tourism
k)
Okaloosa NW
Emerald Coast Convention and Visitors Bureau
Darrel Jones, Executive Director
Post Office Box 609 .
Fort Walton Beach, FL 32549-0609
(904) 651-7131 toll free — (800) 322-3319
FAX (904) 651-7149 Web Site — www.destin-fwb.com
02/20/97
Okeechobee CE
Okeechobee County Tourist Development Council
Diane Kinchen, Executive Director
55 South Parrot Avenue
Okeechobee, FL 34974
(941) 763-3959 toll free — (800) 871-4403
FAX (941) 763-3531 Web Site — none
02/21/97
Orange C
Orlando/Orange County Convention & Visitors Bureau
Bill Peeper, Executive Director
6700 Forum Drive, Suite 100
Orlando, FL 32821-8087
(407) 363-5800 toll free — none
FAX (407) 370-5001 Web Site — www.goflorida.com/orlando
02/20/97
Osceola C
Kissimmee/St. Cloud Convention & Visitors Bureau
Jeter Walker, Executive Director
Post Office Box 422007
Kissimmee, FL 34742-2007
(407) 847-5000 toll free — (800) 831-1844
FAX (407) 847-0878 Web Site — www.floridWdss.com
02/20/97
Palm Beach SE
Palm Beach County Convention & Visitors Bureau
Warren MacLaughlin, President
1555 Palm Beach Lakes Blvd, Suite 204
West Palm Beach, FL 33401
(561) 471-3995 toll free — (800) 833-5733
FAX (561) 471-3990 Web Site — www.palmbeach.R.com
02/20/97
Ecotounsm/Heritage Tourism J - 25
Pasco CW
Office of Tourism Development
Christopher Thompson, Tourism Development Coordinator
7530 Little Road, Suite 140
New Port Richey, FL 34654
(813) 847-8990 toll free — (800) 842-1873
FAX (813) 847-8969 Web Site — none
02/21/97
Pinellas CW
St. Petersburg/Clearwater Area Convention & Visitors Bureau
Carole Ketterhagen, Executive Director
14450 46th Street North, Suite 108
Clearwater, FL 34622
(813) 464-7200 toll free — (800) 345-6710
FAX (813) 464-7222 Web Site — www.stpete-clearwater.com
02/20/97
Z-•�
Central Florida Convention & Visitor Bureau
Lynn Collins, Executive Director
Post Office Box 61
Cypress Gardens, FL 33884
(941) 534-4375 toll free — (800) 828-7655 - Vacation Guide
FAX (941) 534-0886 Web Site — www.cfdc.org
02/24/97
Putnam NE
Putnam County Chamber of Commerce
Barbara Golden, Tourism Director
Post Office Box 550
Palatka, FL 32178-0550
(904) 328-1503 toll free — none
FAX (904) 328-7076 Web Site — yes
01/22/97
Santa Rosa NW
North Santa Rosa County Chamber of Commerce
Sam Vickers, Executive CEO
5247 Stewart Street
Milton, FL 32570
(904) 623-2339 toll free — none
FAX (904) 623-4413 Web Site — none
01/23/97
J - 26 Ecotourism/Heritage Tourism
Santa Rosa NW
South Santa Rosa County Tourist Development Council
Bill Pullum, Chairman
Post Office Box 5337.
Navarre, FL 32566
(904) 939-2363 toll free — (800) 480-7263
FAX (904) 939-0085 Web Site — none
01/23/97
Santa Rosa NW
Gulf Breeze Area Chamber of Commerce
Donald Mzi, Executive Director
Post Office Box 337
Gulf Breeze, FL 32562
(904) 932-7888 toll free — none
FAX (904) 934-4601 Web Site — none
O1/23/97
Sarasota CW
Sarasota Convention & Visitors Bureau
Larry Marthaler, Executive Director
655 North Tamiami Trail
Sarasota, FL 34236
(941) 957-1877 toll free — (800) 522-9799
FAX (941) 951-2956 Web Site — www.cvb.sarasota.fl.us
02/20/97
Saint Lucie CE
Saint Lucie County Tourist Development Council
Gayla Barwick, Executive Director
2300 Virginia Avenue
Fort Pierce, FL 34982
(561) 462-1535 toll free — (800) 344-8443
FAX (561) 462-2132 Web Site — marywm@stlucieco.gov
\ 02/20/97
Saint Johns NE
Saint Johns County Visitors & Convention Bureau
Glenn Hastings, Executive Director
88 Riberia Street, Suite 250
Saint Augustine, FL 32084
(904) 829-1711 toll free — (800) 653-2489
FAX (904) 829-6149 Web Site — yes
01/23/97
EcotourismWeritage Tourism J - 27
Seminole C
Seminole County Convention and Visitors Bureau
Rick Roberts, Chairman
105 International Parkway
Heathrow, FL 32746
(407) 328-5770 toll free — (800) 800-7832
FAX (407) 328-5775 Web Site — www.travelfile.com/get?sccvb
02/20/97
Sumter C
Sumter County Chamber of Commerce
Eunice Neville, Executive Director
Post Office Box 550
Bushnell, FL 33513
(352) 793-3099 toll free — none
FAX (352) 793-2120 Web Site — none
02/21/97
Suwannee NW
Suwannee County Tourist Development Council
Dean Papapetrou, Chairman
PO Drawer C
Live Oak, FL 32064
(904) 362-3071 toll free — none
FAX (904) 3624758 Web Site — schambei@hankins.com
02/24/97
Taylor NW
Perry -Taylor County Chamber of Commerce
Mike Deming, President/ Executive Director
Post Office Box 892
Perry, FL 32348
(904) 584-5366 toll free — (800) 257-8881
FAX (904) 584-8030 Web Site — www.askain.com/chamber
02/21/97
Union NE
Union County Chamber of Commerce
Richard Tillis, President
Post Office Box 797
Lake Butler, FL 32054
(904) 496-3624 toll free — none
FAX (904) 496-1285 Web Site — Aug `97
02/21/97
J - 28 EcotourismWeritage Tourism
Volusla CE
Daytona Beach Area Convention & Visitors Bureau
Sharon Mock, Executive Director
Post Office Box 910 .
Daytona Beach, FL 32115-0910
(904) 255-0415 toll free — (800) 544-0415
FAX (904) 255-5478 Web Site — www.daytonabeach-touiism.com
02/20/97
Volusla CE
West Volusia Tourism Advertising Authority
Dahlon Ritchey, Executive Director
336 North Woodland Blvd.
DeLand,FL 32720
(904) 734-4331 toll free — (800) 749-4350
FAX (904) 734-4333 Web Site — soon
02/21/97
Volusia CE
Southeast Volusia Tourism Advertising Authority
Steve Dennis, Executive Vice President
115 Canal Street
New Smyrna Beach, FL 32168
(904) 428-2449 toll free — (800) 541-9621
FAX (904) 423-3512 Web Site — none
O1/22/97
Wakulla NW
Wakulla County Tourist Development Council
Christy Davis, Executive Director
Post Office Box 598
Crawfordville, FL 32326
(904) 926-1848 toll free — (800) 925-8552
FAX (904) 926-2050 Web Site — yes
02/21/97
Walton NW
South Walton Tourist Development Council
Malcolm Patterson, Executive Director
Post Office Box 1248
Santa Rosa Beach, FL 32459-1248
(904) 267-1216 toll free — (800) 822-6877
FAX (904) 267-3943 Web Site — www.beachesofsouthwalton.com
02/20/97
Ecotourism/Heritage Tourism J - 29
Walton NW
Walton County Chamber of Commerce
Sarah Cunningham, Executive Director
Post Office Box 29
DeFuniak Springs, FL 32435
(904) 892-3191 toll free — none
FAX (904) 892-9688 Web Site — none
02/20/97
Washington NW
Washington County Chamber of Commerce
Tommy McDonald, Executive Director
Post Office Box 457
Chipley, FL 32428
(904) 638-4157 toll free — none
FAX (904) 638-8770 Web Site — www.beaches.net/chipley
02/24/97
Multi - Hiisborough, Broward, Hendry, Glades, Collier
Seminole Tribe of Florida
Lee Tiger, Tourism Consultant
12261 SW 251 st St
Miami, FL 33032
(954) 966-6300
FAX (954) 257-2137
01/27/97
toll free — (800) 683-7800
Web Site — yes
J - 30 Ecotourism/Heritage Tourism
c,
Exhibit 5
(from section F-2, F-3)
Definition of Carrying Capacity
Carrying capacity can be simply defined as the level of recreational use an area can withstand
while providing a sustained quality of recreation. More correctly, however, carrying capacity's
definition should include the capacity of an ecosystem to support healthy organisms while
maintaining its productivity, adaptability, and capability of renewal. It represents a level of human
activity that if exceeded, will cause the natural and/or cultural resource to deteriorate. A number
of industry officials have supported an alternative form to describe this threshold as "limits of
acceptable change." Further consideration must be given to tourism carrying capacity, which
represents the maximum level of visitor use and related infrastructure that an area can
accommodate. If it is exceeded, deterioration of the resource, diminished visitor satisfaction,
and adverse impacts to the local area can be expected to occur.
There are no fixed or standard tourism carrying capacity values because, while the concept is not
difficult to perceive, it is difficult to quantify, and there is no single definition of tourism nor of
environment. Necessarily, then, carrying capacity varies depending on place, season, and time;
user behavior and expectations; facility designs; and limitations imposed by the resource.
Ecotourism/Heritage Tourism J - 31
r
Exhibit 6
(from section F-2, F-3)
Model of Ecotourism and Heritage Tourism
Visitor Guidelines
Visitor guidelines are an integral part of a complete ecotourism management and resource
protection scheme. They are a fundamental communication tool to reduce visitor impacts and
can be particularly useful if regulations governing visitor behavior have not been established
already. As with carrying capacity, guidelines are site -specific documents, developed with each
resource's individual needs in mind.
The above not withstanding, some generalities apply to visitor guidelines. They should:
> Be self explanatory
> Be positive, avoid language that prohibits actions. Encourage responsible behavior
> Use figures and drawings to explain consequences
> Translate guidelines into foreign languages
> Print on recycled paper
> Solicit evaluations and/or comments on the effectiveness of the guidelines
J-32
Ecotourism/Heritage Tourism
4� y
W 1,
Exhibit 7
(from section F-2, F-4)
Model of Ethical Behavior for Tour Providers
Model of possible ethical behavior of tour provider guidelines
> Provide a natural, cultural or heritage experience
> Wildlife and natural habitats must not be disturbed needlessly
> Waste must be disposed of properly. Composting and recycling programs are to be
implemented whenever possible
> Tourism should be a positive influence on local communities and provide local jobs
that are not destructive to the environment
> Tourism should be managed and sustainable. Use adequate leadership, and maintain
small enough groups to ensure minimum impact on the resource
> Tourists should leave with a greater understanding and appreciation of nature,
conservation, the environment and the area's history
> Tourism should strengthen conservation efforts and enhance the natural integrity of
places visited
> Develop a company policy and ensure its implementation, which is designed to
protect the environment and to minimize impacts on the local culture
Ecotourism/Heritage Tourism J - 33
K
J-34
Ecotourism/Heritage Tourism
A t. 4
Ecotourism and Heritage Tourism Workshop Notes
Resource Committee — January 30, 1997
Inventory
I. Q — What are the things we will need to know about each location/entity to create the
plan?
A — Constraints (carrying capacity, amenities)
Authentic Florida Resources
Cultural/heritage
Eco/natural
Educational (knowledge and sensitivity)
Il. Q — What resources are available to identify inventory resources?
A — 1. State Comprehensive Outdoor Recreation Plan (SCORP)
Identification of Natural and Heritage Sites:
Federal Commercial
State Non-profit
Local Natural and Heritage
2. Destination Marketing Organization (DMo)
3. Travel Industry Publications
i.e. International travel planners, vacation guides, list of tour operators,
Florida Association of Museums, other associations and societies
4. Other organizations i.e. Audubon Society, Sierra Club
5. University Programs i.e. Sea Grant Program
6. Guides i.e. Greenways, Rails to Trails
7. Florida Archaeological/Historical Site Inventory
S. Geographical Information Systems (GIs)
III. Q —What are your recommendations on keeping a current, complete inventory with all
relevant data?
1. SCORP redone every 2 years
2. Marketing Corporation send forms for update every 2 years
3. Internet through Marketing Corporation (homepage)
4. Eco/Heritage section of Marketing Corporation newsletter
5. Florida Heritage Magazine
6. Signage updated
7. Florida Archaeological/Historical site (updated daily)
EcotourismlHeritage Tourism J - 35
MEMO RAN DUM#98-194
TO: BOARD OF COUNTY COM 1 I (RSFROM: DOUGLAS M. ANDERSON UNTYMINISTRATOR
DATE: J U N E 22, 1998
SUBJECT: ECOTOURISM/HERITAGE TOURISM UPDATE
Please find attached draft information provided to me from Wendall Collins of the
Eco/Heritage Tourism program. This is an update to the original report given to me by
Delores Hogan Johnson and sent to you with a memorandum on January 8, 1998.
On Page 5 of the report, please note that St. Lucie County is grouped in Region 4 -
Central East with Brevard, Indian River, Okeechobee, and Volusia Counties. Please
review this draft information and let me know whether or not this grouping is acceptable.
There is some urgency to this in that their meetings are beginning very shortly.
Thank you.
DMA:98-194
c: Phil Freeland, Assistant County Administrator
Dan McIntyre, County Attorney
Ray Wazny, Community Development Director
Jack Doughney, Leisure Services Director
Jun 17 98 09:21a C. Wendall Collins 561-7445585
To: Doug Anderson, County Mgr.
Fax: 1561462-2131
From: C. Wendall Collins
Date: June 16, 1998
pages: 8, including cover sheet.
Doug,
p.1
Please find attached the draft information pertaining to the
State efforts in assisting the counties in organizing them
plans for EcotourisnVHeritage market.
The original regional District's has aligned St. Lucie into
region 4.
Duane DeFreese is chairing that region and his address and
telephone munbers are including in the information.
fax Please let me known if I can be of further assistance!
'Thank you for your interest.
r1►j
PS Don't forget that the alignments are not final only
recommended by the State Plana.
From the desk of... cc Duaane Defreese
C. Wendall CoWrs
President
ECOLOOGE USA INC.
] 02 Make Lane
juprter, Florida
Phone: 561-744-5931 D C 11 `'' ' ' In
Fax 561-744-5585 (E-MNU
wer4ak_,o m@,prodgy.com)
i'
Co
Jun 17 98 09:21a C. Wendall Collins 561-74455B5 p.2
DRAFT
La Flor10
ida
NEWSLETTER
.In 1513, Ponce de Leon clahned the land La Florida meaning "The Land of Mowers"
ECOTOURISMIHERITAGE
TOURISM
The Opportunity to Build a Sustainable Future for
Florida's Natural, Coastal, Historkal, Cultural and
Commercial Resources.
Planning for the future..
Ec otourism and heritage tourism represents significant
and expanding markets within Florida's tourist industry.
Successful protection, development and promotion of
these resources can improve the economic viability of
rural and urban communities and benefit the statewide
economy.
INFORMATIONAL. ARTICLES
MEETING SCHEDULE:
. 130' VISrr FLORIDA Board of Director's Meeting/
Fontainebleau 1-19ton Resort - Miami Beach
• 213' State Committee Meeting! Holiday inn - Cocoa
Beach following the 1998 Watchable Wildlife
Conference
REGIONAL HIGHLIGHTS
UPCOMING EVENTS,..
FAN{ UPDATES:
PUBLICITY LEADS:
La Florida 1
Jun 17 98 09:21a C. Wendall Collins 561-7445585 p.3
ECOMHUTAGE TOURISM
STATEWIDE SUBCOMMITTEE
"GUIDELINES"
I. MISSION
To brand, position, promote and protect Florida as the Ecotourism/Heritage Tourism destination
of choice -
II. ADMINISTRATION
The implementation, assistance and support of "The Plan" will be by the Director of New
Product Marketing — Eco/Heritage Tourism under the direction of the Management and Board of
Directors of VISIT FLORIDA and the Statewide EcolHeritage Tourism Subcommittee_ "The
Plan" will be implemented at a Regional level, with a Regional Chair directing their region.
Statewide Subcommittee member terms coincide with the by-laws of the Corporation. The
Regional Chair will give proper, reasonable notice to the Statewide Chairs and 'VISIT FLORIDA
of absence and/or resignation. The Regional Chair will not designate a person to serve in his/her
absence_ Statewide Subcommittee members may cast a vote by proxy only by notification of the
Statewide Subcommittee Chairs. After the 1s1 year, the Regional Committee will elect a new
Chair upon approval of the VISIT FLORIDA Board of Directors.
III. MEETINGS
Meetings will be held quarterly or as needed. A simple majority (51%) of Statewide
Subcommittee members satisfies a quorum at all committee meetings. As outlined in the
Corporation by-laws, a Statewidc Subcommittee member's unexcused absence from three (3)
consecutive state meetings without valid cause can be construed as a resignation. Please call
VISIT FLORIDA at (850) 488-5607 ext_ 363 if you are unable to attend a meeting. One week
prior to the monthly meeting, state subcommittee members will receive the upcoming meeting
agenda and minutes from the past meeting. A monthly activity report will be handed out at the
meeting from VISIT FLORIDA_
Jun 17 98 09:22a
FTIMC
C. Wendall Collins 561-7445595 p.4
Fax:850-222-3765 Jun 10 '98 15:49 P-02/03
VISIT FLORMA
661 East leftnon Wm.
Suit! 300
Tall;ihisset, FlorldR
32301
T (950) 44d-5607
t: t4w. ) 224-9589
www fl, ulaxom
VISIT FLORIDA
1998 ECOTQURISWHERITAGE TOURISM
SUBCOMMITTEE MEETING SCHEDULE
DATE
-nME
OWUP
LOCATION
May-98
21
1.5 P.M.
STATE COMMITTEE
COCOA BEACH -WWC
Jun."
25
1 - 5 P.M.
STATE COMMITTEE
FL Myers
Jul-@8
27
10 A.M. - 4 P.M.
STATE COMMITTEE
ORLANDO. TRD
Avg-98
17
10 A.M. - 4 P.M.
STATE COMMITTEE
ORLANDO - TBU
Sep-98
16
10 A.M. - 4 P.M.
STATE COMMITTEE
ORLANDO - TSD
Oct-98
28
10 A.M. - 4 P.M.
STATE COMMITTEE
ORLANDO - TSD
Nov-96
20
10 A.M. - 4 P.M.
STATE COMMITTEE
ORLANDO - TSO
DOC 98
HAPPY HOLIDAYS!
'Task forces are encouraged to meet the morning of the monthly meetings.'
For additional Information ragafrtHng dates and locations, please call Lisa Adams at 8504W560T ext. 363.
efloree
vftw Tocrnm 9Nmo[KM tWpU W iurr for 114r Hulk, of fkw0 *
Jun 17 98 09:22a C. Wendall Collins 561-7445585 p.5
FTIMC Fax'850-222-3765 Jun 2 '98 10:25 P.02i05
i
ECO/HERYTAGE TOURISM SUBCOMMITTEE �
MEMBERS
L, •bedy. Oka!oosa.Sub Ross. Wi on, Wj bington
(Chair) (2nd Member)
Santa Ross County
Jack Sanborn,Pre4deat Vacant
Adventures Unlimited, Luc.
8974 Tomahawk Landing Road
Milton. Florida 32570
(T)850-623-6197
(F) 850-626-3124
RF Y10 2 - NORTMEAST - Counties: Baker, CC&A Duvs ,1+Taelgt;. &naL PtttnaM & St jAhns
(Chair) (2nd Member)
Putnam County
Barbara Golden, Vice Presi,dnt, Tourism Vxcttat
Putnam County Chamber of Commerce
Post Office Box 550
Palatka, Florida 32179-0550
(T) 904-328-1303
(F) 904-328-7076
E-Mail: chambtr@tcity.com
REGj N 3 - CEN3 RAY - Counties: Hardee,ighlseds-
innfe &
Lake- Mari" Qm =ola, Polk.
�
umter
(Chair)
(2nd Member)
Seminole County
Polk County
Michael Kelley
Clifton P. Lewis, Community Development Coordin2or
'fine Florida Compames
City managers office
1250 S. Highway 17-92 #110
450 N. Wilson
Longwood, Florida 32750
Barrow, Florida 33830
(7) 407-331-0991
(T) 941-53"100
(F)407-333-6963
(F)941-534-0114
i
(R) 941-533-6129
SEGION 4 - CEN_ _ AY,,FAST - .o noes; Breyard�Iediaa HiNe_r, O eechfibm. St. I,,atye & VollariA
(Chair) (2nd ivietztlM)
Orange County Brevard County
Duane Dareese, .Director of Research George Meptwtr
8ubbs - Seaworld Research Institute 190 Escambia Lane #407
Post Office Banc 691607 Cocoa Bea.h, Florida 32931
Drian do, Florida 32869 (T) 407-70-3094
(T) 407-363-2664 (F) 407-7&3.3094
(F) 407-345-5397
j
(M) 407-490-9039 (P) 407-638-9813
611198
Jun 17 99 09:22a
FTIMC
C. Wendall Collins
Fax:850-222-3765
561-7445585 6-761
Jun 2 '9R 10:25 P.03/05
RF'rT' =5 . ' 1VTRAI. WES-1- CeNnti `L -;tr,.r. De SWA Hernando. Hllh�prwr IL M rim. En"M
Pir.ellae gnrawutn - l i{_�._ __ �..,,
(Cbvir)
Hernando County
Sagan Rape, Tourist Development Coordinator
Hernando County Tourist Development Council
20 N. Main Street
Brooksville, Florida 34601-2800
(7)352-601-45SW800-601.4580
(F) 352-754-4477
(end Member)
Manatee County
Larry While, Exacutive Director
Brademai Arta Convention & Viatary Bureau
Past Office Box 1000
Bradenton, Florida 34206
CI) 441-T.t9 9177
(F) 941-T29-1320
REGION 6 -
(Chair)
e Dade,l4iardn.SMlttLi70! tPr�Pg
(2nd Member)
Palm Beach County
Broward County
Wcadali Collins, President
Lee 71ger, Florida Tourism Development Director
Ecol xperience, Inc.
Florida Seminole Tourism
102 Mako Lane
2461 SW 85th
Jupitcr, Florida 33477
Davie, Mori& 33324
(T)561-744-5931
(T)954-370-3900
(F) 561-744-3585
(F) 954-370-3999
E-Mail: wendall—callins@prodigy.com
(hs)954-293-t469
It 7 - �010CHM'SIC nave
t't+9rlettr f on[r:.. �i.+�M ]Mtn [ g 1 ,,
(2nd Mcmhcr)
lIair)
(Cltau'j
Lee County
Lee County
Ron Drake, Owner
Arden Arrington
Royal Palm Tours, Inc.
Calusa C" outfitters
Pose Office Box 60079
2668 Shriver Drive
Ft. Myers, Florida 33906-6079
rt. Myen,'.Floiida 33901
(T) 941-369.0760
(T) 941-332-0709
(F) 941-368-7141
(F) 941-332-0709'51
RE .[ON 8 - NORTH t`>F�1jnAX - Counties! AlociRna Bradrard.� �b�, Vie, Gadsden- C,ilehr st,
Hamil on seffersan. i efsyem Lean. L.c ty, Ma&ea TAVPL,11 es ' _ 2k*Ra
(Chair) (2nd Member)
Columbia County
Harvey Compbell, Executive Director Vaunt
Columbia County Tourist Development Cotmeil
601 hall of Fame Drive
Lake City, Florida 32056
M 904-758-1366/800-605-7878
(F) 904- 758-1311
A AARQE
(Clair) (2nd Mcmbcr)
Monroe County
Mike Morawski Vwant
The Emest Hemingway Home & Museum
907 Wbitxhead Street
Key West, Florida 33040
(T) 305-294-1136
(F)305-294-2755
6/1198
Jun 17 98 09:23a
FTIMC
C. Wendall Collins
FSx:M-222-3765
561-7445595 p.7
Jun 2 '98 10:25 P.04/05
STATiy Yda
Gentle Percy, Director
Florida Department of State
Division of Historical Resources
500 S. Bronough Street
Tallahassee, Florida 32399.0250
Lean County
(T)850-499-1480
(F)850-489-3353
E-Mail. 6PcrcY@maiLdos.state_t].us
John Waldron, Forest Recreation Coordinator
Division ofForemy
3125 Conner Boulevard
Tallahassee, Florida 32399-1650
Leon County
(T)950-414-9952
(F) 850-97-1-6724
Susan Cerrtieaa, Watchable W0d1de Coordinator
Florida Game & Fresh Water Fish Commission
620 S. Meridian Street
Tallahassee, Florida 32399-1600
Leon County
(T)850-921-1047
(F) 850-4.88-1961
E-Mail. cerulesQmail.state.fl.us
,lien Murrian, Director of Stewardship
The Nature Conservancy. Florida Chapter
222 S. Wcstrnonte Drive. Suite 300
Altsrnonte Springs, Florida 32714-4269
Orange County
(T)407-682-3664
(F) 407-aZ-3077
Leroy brtein, Alan $er
Enviromuntal Management Office
Florida E paraneat of Trnrtaportation
605 Suw Mnee street, MS 37
Tailahusee, Florida 32399.0450
Goon County
(T) 850-922-7201
(F) 850-97.2-721 7
Fran Msinalls, Director
Florida Division of Recreation & parks
3900 Cortinmwealth Boulevard. MS 500
TallahaWc, Florida 323"
Leon County
(T) 850439-6131
(F) 850488-8442
Wally Hibbard
National Farts Service
Big Cyprus National Preserve
11CR-61 Box 110
Odmpee, Florida 34141
Collier County
M 941-262-1066 x310
(F)941-695-3007
Jerry Scarborough, Exaeative Director
Suwannee River Water Management District
9225 CR 49
Live Oak, Florida 32060
SuwanriCe County
(T) 904-362-IA011800-226-1066
(F) 904-362-1056
(H) 904-362-3463
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North Beach Camp Resort
4125 Coastal Highway
Pir& Shell Denlopnnent
21521 Madera Road
St. Augustine, Florida 32095
St Jobs County
Ft MYcM Florida 33931
(T) 904-824-1906
Lee County
(T) 941-463-2191
(F) 904-82"897
(F)941-463-1785
VISIT FI.ffR>fDe
Ktrr1 L. Past, Director
New Product Marketing - Eco/Heritage Tourism
661 E. Jefferson Street, Suite 300
Tallahassee, Florida 32302-1 t00
Leon County
(1') 850-489.5607 x355
(F) 8S0-224-2438
B-Mail: kpoatQtlausa.com
611198
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DEPARTMENT OF LEISURE SERVICES
Administration
MEMORANDUM
TO: Doug Anderson, County Administrator
FROM: Jack Doughney, Director of Leisure Se ' es
DATE: March 26,1998
SUBJECT: Eco/Heritage Grants
Please find attached information from Gayla Barwick regarding the Eco/Heritage Grants Program,
and the meeting taking place on April 9, 1998, at 7:00 PM at the Morningside Library.
JED;kz
admin\ecoheritage.mem
MAR 2 6 199$ 10
CO. ADMIN. OFFICE
MEMORANDUM
To: Jack Doughney
From: Gayla Barwi�
Date: 3/25/98
Re: Eco/Heritage Grants Program
Please be advised that the Chamber of Commerce, 1000 Friends of Florida,
TDC and possibly the Martin County Chamber of Commerce will host an
Eco/Heritage Tourism Grant program. The meeting will be held on April 9,
1998, 7:00 pm at the Morningside Library.
Guest speaker will be Wendall Collins of The State's Eco/Heritage Tourism
Advisory Committee. This group completed their Eco Tourism report in
September, 1997. Mr. Collins had been recently selected as the Director for
our region.
In order for our area to be the first in line to meet in the State and to be able to
discuss available funds, it was necessary to expedite this meeting date.
The Chamber will be sending out invitations shortly.
Thank you.