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HomeMy WebLinkAbout2006 MinutesST. LUCIE COUNTY TOURIST DEVELOPMENT COUNCIL WEDNESDAY, MAY 10, 2006, 12:00 PM SUNRISE THEATRE 117 South 2nd Street, Downtown Fort Pierce AGENDA PLEASE NOTE: THERE WILL BE A TOUR OF THE SUNRISE THEATRE AT 12:00 NOON BEFORE THE MEETING IS CALLED TO ORDER. CALL TO ORDER------------------------------------------------------------------------COMMISSIONER SMITH IIROLL CALL-------------------------------------------------------------------------------SHELLY ROCHE III SELF INTRODUCTION OF GUESTS ---------------------------------------------------COMMISSIONER SMITH IV CONSENT ITEMS-------------------------------------------------------------------------COMMISSIONER SMITH A. Approval of Minutes of April 12, 2006 V MANAGER'S REPORT -------------------------------------------------------------------- LARRY DAUM - Tourism Revenue - 2006/2007 Budget Discussion VI GOLD ft ASSOCIATES - STATUS REPORT -------------------------------------------- GOLD £t ASSOCIATES VII MARKETING ------------------------------------------------------------------------------ GAYLA BARWICK - Grant Application - Frontline For Kids - Caribbean Fest 2006 Lawnwod Stadium - May 29, 2006 VIII OTHER BUSINESS/PUBLIC COMMENT ----------------------------------------------- COMMISSIONER SMITH IX ADJOURNMENT --------�, FMAIL 5 2006 CO. ADIUIIN'. OFFICE Please note, meetings are tape recorded. Anyone with a disability requiring accommodation to attend this meeting should contact the St. Lucie Community Services Manager at (772) 462-1777 or TDD (772) 462-1428 at least forty-eight (48) hours prior to the meeting. ST. LUCIE COUNTY TOURIST DEVELOPMENT COUNCIL MEETING WEDNESDAY, APRIL 12, 2006 12:30PM — 3RD FLOOR CONFERENCE ROOM The Tourist Development Council met on Wednesday, April 12th, at 12:30 PM in Conference Room Three, 2300 Virginia Avenue, Fort Pierce. Commissioner Smith called the meeting to order at 12:32 pm. Roll Call: Gayla Barwick Members present: Commissioner Smith, Marilyn Minix, Chris Egan, Greg Shearhod, Glenn Jaffe, Paul Taglieri, Simmie Burns Members absent: Christine Coke, Patricia Christensen Also present: Larry Daum, Staff; Gayla Barwick, Staff; Katherine Mackenzie - Smith, Assistant County Attorney; Tom Colucci, Treasure Coast Sports Commission, Rich Nalbandian, Treasure Coast Sports Commission; Andy Brady, St. Lucie County Chamber; Keith Gold, Gold and Associates; DiAnn McDonough, PGA; Carin Smith, Aid to Commissioner Smith; Deidre Clayton, Sandhurst Hotel; Trudi Davis, Holiday Inn; Eleanor Hawkesworth, Recording Secretary. Self Introduction CONSENT ITEMS: The minutes from February 81h was unanimously approved. MANAGER'S REPORT: Mr. Daum said included in the revenue packets were the revenue charts, we flattened out for at least the first five months of this year and not that it's bad, but basically that is what's happening. The revenue, there are two different kinds of charts in there. The smaller one is the tax side of it and last year through February. Keep in mind that these reports run thirty days behind. We were a million two forty-eight and we are a million two forty right now. So when I say it's flat, it really is flat 99.3%. We do have some properties now coming back on the screen which will hopefully help the Courtyard and the Holiday Inn Express is now open again, so we do have some things coming back on screen that when I get to the budget side, I have some projections going forward and I have projected an increase. I am at this point trying to go back and sort through some of that revenue and make some comparisons and at the next meeting I should be able to give you some information, like the percentage that's coming from the hotel, motel trade and this is the percentage coming from the condo trade Page Two Tourist Development Council Meeting 04/12/06 which I am trying to segregate right now. It's an important distinction that we may want to think forward on and we may want to do things different and in particular key situations, when we start promoting and doing it in the county, that piece of information may be good. Mr. Daum said he thought the majority of it does come from the hotel trade just for everybody's knowledge and I'm not trying to make a wave here and I do think this piece of information we ought to know. I'm not really sure I know how to categorize them. Here is the reason why, when I think of condos, I think of monthly rentals and in Greg's case, he is renting for days in some cases, so is he a condo or a hotel renter. Right now I would put him into the hotel trade. I did also include back on February 27th, I did an update on the budget and we look to be okay, from budget to actual standpoint. Let me promise you this that when we meet in May at the "Sunrise", I will give you a detailed breakout of that. I'm going to need to do that because I'm going to need to come back when we have the discussion on the 06-07 budgets. I will be honest and I think I can stretch another fifty out of this year into next year and those are the kind of numbers I need to refine. I haven't had the time, we also had a hiccup in paying of the bills because I didn't extend the date on the agreement and I should get a fairly good readout on where we are this year. There was a question by what Mr. Daum meant by stretching fifty thousand into next year? Mr. Daum said the budget numbers were coming in above the actual because there are bills out there that hasn't been returned and we haven't been spending some of those sources and so instead of carrying over $124 into next year it may be closer to $174. Don't write that down yet, give me another thirty days to fine tune my numbers. It's been crazy here for the last two or three weeks for the ED side. I'm not messaging the numbers; I'm doing a better job. The other side of this the budget for 2006/2007 and I tried to take a shot at one and we should make that the focus at our next meeting. It really boils down to where we want to spend some of this money and comes down to advertising dollars, aid to groups, the rest of it is pretty straight forward those are the two biggest ones, I have not heard from Tom Colucci. He is going to have to talk to us at the next meeting to what his requirements are. I basically put in a number here that would reflect today. But if you all can be putting your thinking caps on also I haven't had a lot of time to spend with Mr. Gold on looking at the coming year and so this will give me thirty days. I'm buying some time to be able to do that and to get his input, so I'm lobbying here for a budget type meeting at the next meeting and that is where I really like to go with this. There was a question about Mr. Daum asking that at the next meeting is like an actual budget meeting where you can bring something up more static to report. I Page Three Tourist Development Council Meeting 04/12/06 will put it into your packets because I think you need to take a look at it, you need to see it. Tom Colucci if you can give me some ideas to what your thinking about so I can include it into the information, to make it a more meaningful meeting I would prefer to put it into your hands before the meeting and let you take a look at that and so we can go forward from there. Is that agreeable with the board? Everyone agreed. Mr. Daum said he had one other point that he had been negotiating with Chamber of Commerce for the last twelve months on the calendar of events. Because it is a local activity they have agreed the responsibility for the "Calendar of Events". We were spending considerable time in trying to develop and it's funny that we send out notices to everybody saying to send us back what you have and you know three days after you close the deal down, and someone says "oops I forgot". Mr. Daum said he thought it was important for the community and he thought locally we needed that "Calendar of Events". They are going to bring it up on their web site and they are going to print some, they are also going to use their membership to distribute that out and so besides the schools, parks and the other stuff, I think it will be good for the community and I support their effort and we will support their effort by giving them any of our contacts that we have and how it operates, so it will be moving from our field of play into the Chamber. There was a question "So we won't have any printing cost?" Mr. Daum said they will be handling the printing, so we are pretty much out of it. The printing cost on that wasn't that great. We are talking about four or five thousand dollars in the course of a year. The problem was we weren't really set up to handle the distribution and then accumulating all of the information obviously was a major task but that didn't bother me as much. We weren't getting the information into people's hands who really needed it and the Chamber seems to be a much better vehicle to do that than the County. So I think it's a positive and I wouldn't do it if I didn't think it was. Mr. Daum said we did have a golf outing that he could bring them up to date and we had a meeting with PGA and Ernie and trying to learn how to work with them. Mr. Taglieri, that could involve you and I asked them "do you have any kind of deals where you have talked to the Mets and he said "I haven't thought about that." Ernie is the director of the Foundation of the PGA and he comes out of the Palm Beach Garden area, nice guy, good golfer and I think he wants to find some more ways to work with the County. Page Four Tourist Development Council Meeting 04/12/06 Mr. Colucci said one easy way that he mentioned was that he and Diann McDonough talked about mosquito's, how they have so many mosquito's come out during their evening play games and do you know I said "that we have a mosquito control in the county." He and Ernie spent about fifteen minutes talking about mosquito control and how we actually take care of mosquito's and so hopefully we can go around and spray the area before those events so that our tourists know we aren't all full of mosquito's and we have ways to abate that. It's something that he didn't know about that we are able to make that type of connection. Mr. Colucci said any of those things where we can get some type of energy and give some value to the community, I think it's really well worth attempting. Whether that is just telling Ernie how to control the mosquito's or doing something together on a promotional basis or sharing information that he may have that we're going to have coming back from the survey is a positive thing to the community and that is really what we're trying to do here. I think that step is a very valuable step. There was a question: Did he talk about the PGA Teaching and Coaching Summit, that is coming back this year again? That's huge considering it's over 2,000 pros from all over Europe. Mr. Colucci said they talked about how we can promote that, how can we get mileage out of that while their here; can we have tapes, can we have pictures. What can we provide our advertising folks, say "hey look David Ledbetter was sitting down here" or somebody. We talked about that and he seemed very open to those kind of discussion. That is here every two years and it use to be in other locations and it's a great event. We give money to it but we should embrace it from the County standpoint. Having Keith Gold on board part of that is you mentioned their videos and I think the idea that the County does not as far as I am aware have a natural video that highlights the things that make up who we are. Though we don't have a video that embraces PGA and embraces the message for endorsement and all perfect thing. The idea is we can finally begin to work on that energy that we are speaking of to create the tool that we can use around the country and around the world to persuade people to come here. QUARTERLY REPORT: Tom Colucci Mr. Colucci said the report has been ready since January and every time we get together, we are always busy so I'm going to try at this time to keep it brief. The reports basically are in front of you and it lists how much money we put into events, the economic impact, the number of room nights and in particular the economic impact of room nights that affect each county. If you go to the second page in the summary there is one thing that we are going to add to the summary Page Five Tourist Development Council Meeting 04/12/06 and I'm going to explain it to you briefly. We have the counties listed, we have the direct economic impact and the total output impact and basically the direct impact. There is a formula that the state gives us and I have given this to the committee before, but if you need to see it again, we can give it to you on the numbers that the state has that tells us what an adult spends when he comes here, what the youth spends when he comes here, and we tract that and that gives us the direct economic impact. That includes hotels, what they spend in a restaurant, what they spend on site. Mr. Colucci said the output impact is a multiplier the state uses which I think is 1.65 and it affects the total impact. If you were a hotel and you have more people coming to your hotel, you're now going to buy more supplies; your stuff is going to generate more income for your purchasing. It goes back to the gas stations, it goes back to sales tax and it affects the whole area, so the state uses that multiplier. Again I have the formula, it's on the form and we can give it the new numbers if you haven't seen it, so you can understand it. Our biggest issue is room night. If you go through the report you'll see some of these, I'll take one: USTA Tennis Championship, #6, it said 163 confirmed room nights; 265 estimated. Well basically the event maker of this gives us a report from the average of where they stay and we send a fax out to the hotel asking them for the number of people staying at their hotel. Well the confirmed is what we get back from the hotels and the estimated is what we're getting from the players and the teams. The hotels and the number of room nights that we get are confirmed. We have an issue and we are working on it to bring Rich Nalbandian on board who is a former hotelier of trying to get reports and its not easy getting reports. The hotels have issues which if they don't use our code, then they use somebody else's code, whether it be AARP or government rate or whatever, they can't tract it as someone coming to our event. So we are trying to do the best we can. Mr. Colucci said they did know for instance if you go to the first page and you go to the FHSAA; each team, each coach fills out a report that tells us where they're staying, tells us the number of nights and how many nights they stayed. How many rooms they have used, so we have an accurate reporting from those coaches if you have a controlled environment; but if you look at those rooms in St. Lucie County was 418 rooms but that is only the teams, that doesn't give us the spectators, and everyone else coming in, so a lot of times we are doing estimates on those rooms. So we will have a column in here that says "Total Number of Room Nights" it will be confirmed and estimated. So it should give you an idea that we know that the confirmed rooms from the hotels that the athletes stayed in those hotels, but there are spectators that are coming and are staying and it will be an estimated number of rooms though. Page Six Tourist Development Council Meeting 04/12/06 Mr. Colucci said there was no way to control this, every county has the same issue, every sports commission has the same issue, the only way we can try to control it a little bit better is to go to a "housing bureaul". Some counties and Sports Commission do that but if you go to a "housing bureau" you're paying them. Your hotel rates are now being jumped up and boosted and instead of a rate of $98 or $99, the hotels will have to offer $109 so they can recoup those cost. We want to keep our hotel rooms at a rate where we know we can compete with the rest of the market. Our problem right now are the hurricane rates. Tampa is still offering $59 and $79 rates in hotels and we can't get those here, they are $89, $99 or $100 even in our off season. In order to be competitive, we feel that we have to go out there and work with the hotels and try to get as much cooperation as we can from the hotels and from the event makers. Mr. Colucci said the issue was really putting our heads together and seeing how we can communicate and Rich Nalbandian has gone out and is visiting all the hotels and I think it is a plus to have him on board, so you will see in the report again the columns will change. If you look at it you will see St. Lucie County always get asked this question, by every county, how much money should we pay to the Sports Commission to promote us and all the other counties are telling me; where is our benefits and what is our benefits and St. Lucie County as you see, sits in the middle and gets the most benefit and it never is going to change. Martin and Indian River will never benefit as much as St. Lucie County and I will make that statement for the next 20 years. It will never happen unless their attitude change to what they want to do to promote tourism and build hotels. They're stuck on a certain number and we are having more hotels built in Indian River but that number is still a lot lower than St. Lucie. Martin County is stuck on their number which is no higher than it was 15 years ago. We have a lot of sporting venues here. Indian River has some nice sporting venues and so does Martin County, but St. Lucie has the majority. Mr. Colucci said he had to talk about one other thing and Larry, I apologize but my Administrative Assistant has not gotten you the request that I have given her over two weeks ago for more dollars so I would like to just bring it up; fishing is becoming a huge, huge issue in St. Lucie County. We have more fishing tournaments here than I can even mention, just look at the calendar and look what is done in Martin. I always thought Martin was the sailfish capitol of the world. We hold the most tournaments here in St. Lucie County. Mr. Colucci said SKA is coming back. They will bring at least 365 boats again. They actually came here for a practice run, but because of inclement weather they had to cancel and reschedule the tournament. They are coming back next Page Seven Tourist Development Council Meeting 04/12/06 week and we are going to commit a $5,000 sponsorship, not $15,000. SKA is planning on coming back for the 2006 championship in November. We are going to try and hook them up with a grant from the State of Florida. It is a Florida Sports Foundation grant because its bringing people from outside the state of Florida. It's coming here and we should be able to secure some dollars from the Florida Sports Foundation but we will have to look to give dollars in the tune of $10,000 to $15,000 in the fall again. Mr. Colucci mentioned that there was the Yellowfin Kingfish Classic grant that use to come before the TOC for grant dollars. Ms. Barwick has turned the application over to the TCSC. Mr. Colucci is still waiting for paperwork from this organization. Mr. Colucci also said he just received another request from Ms. Barwick and it needs to be brought to the table because I think this is an issue that we all have to decide on. It's a sporting event and it's a billfish tournament that has been here for several years. World Publications will be taking this event over and they are looking for a $20,000 sponsorship fee split between the city of Ft. Pierce and the TDC. The information that I received on this, is last year they had only 17 boats and 200 people. From the Sports Commission standpoint, this doesn't equate to enough room nights for us to give them $20,000. My question to you is because it's a marketing approach and should fit into the TDC Marketing Plan, is that something we turn over to you and you people take a look at it and say that we will give them a $1,000 maybe. I think its worth some money but I don't know how much. Mr. Daum asked Mr. Colucci if he knew if the Sports Commission in the state of Florida, have any impact analysis on a per boat basis or some way to put our hands on it? I'm not a fisherman, I'm not sure what the impact is and I know 17 boats isn't enough to justify for $20,000 unless I can look down the stream and say this 17 is going to turn into 500. Mr. Daum said I understand the way our relationship is going to work is if you get a request — first we are going to channel all sport activities through you, right? If you get a request that is going to be more than $5,000 then you need to bounce that back up to us and this board needs to take a look at. Mr. Daum said it would then come back to this board. The board is still involved in the use of your $20,000. The board is still involved, in fact, in the $20,000 case the Board of County Commissioners would be back involved again because they would have to approve that kind of expenditure. Page Eight Tourist Development Council Meeting 04/12/06 Mr. Colucci said this is asking $10,000 from Fort Pierce and $10,000 from St. Lucie TDC. It was given to me from a room night stand point that I can tell you right now, it's not worth more than $500 to $1,000. But again, I don't think you want me to come out with a print marketing for days and nights as my goal, so I would turn that back to you. I think the ad agency should review this and give us an opinion. They are the professionals. That's the goal. Mr. Daum suggested if it makes sense to you guys that when a request comes in, our Media Department can do an analysis of it and then dispatch it and say here it is and present it back to us. Mr. Colucci said okay, so I will turn it in. Mr. Colucci said it is not the normal situation, but it is an issue that I wanted to bring up, because it's my job. I got the other thing of events that I'm going to clarify when I have to come back here because we deal with events. Right now you say it expands the whole Treasure Coast and the total grant could for one event be $8,000, could have $3,000 coming from Martin, $1,500 from Indian River and $3,000 from Port St. Lucie or wherever. What you're saying the grant from St. Lucie is under $5,000 than I am ok to move forward? Mr. Daum said it's not the total grants but the portion of the grant that's coming from St. Lucie County. It was done to give you some flexibility, but more importantly to define for the board and for everybody what the guidelines were. should have brought it but I didn't. Mr. Colucci said it's in the contract then? Mr. Daum said it is in the contract. You haven't mentioned anything about the April 20th deal. Mr. Colucci said it will be about $5,000 but we're going to email you that request. Mr. Colucci said the three triple USA do growths, basketball qualifier, boy's qualifier and every other year we are getting a girl's state tournament or the state boy's tournament. There are three different ones, so I will email you those requests. Mr. Colucci mentioned on April 20th we are going to have an announcement of a press conference at 6 o'clock at the Mets Stadium. We are going to announce the 2009, 2010 Florida Police and Fire Games will be coming back to the Treasure Coast. Now we had a bid on 7 and 8 but they are going to Sarasota. Page Nine Tourist Development Council Meeting 04/12/06 They thought they've been here, gone to Jacksonville and they wanted to go to Sarasota before they came back here. They have done something their board has never done before. They awarded two consecutive time frames immediately so they want to come back here, and we're going to announce that on April 20tn and everyone here has an invitation to it. Most of the people here have received an invitation and Paul is on our board and he has received one and I will send one to Gayla so she can put it out to this board. Mr. Daum said he also happen to have out of the Sarasota paper the announcements of the games in Sarasota. I would be more than happy to make copies of that only from the stand point it talks about what Sarasota had to do to get the games and the impact for Sarasota, what the potential is, so I'll try to pull those pieces off as I find them. Mr. Colucci said the nice thing about this bid is we don't as with the Firefighters, have to pay almost two years ahead of time. The grant has to be almost completely paid. You don't have to pay for this grant until the event comes, so this is really a good situation for us. Comments from board: I congratulate you for landing that Mr. Colucci, and it certainly is significant in this county when it was here last time and we're thrilled to have it back again. Good job. Mr. Colucci mentioned we were up against Miami and Sarasota and they want to come back here again. They love our area, and I think this is another springboard for us for the next two years to bring more events here and another thing is that it's going to give our three counties a chance to heal and get more hotels on because this is going to be bigger and better even than 2003 and 2004. Mr. Daum asked when is the first bid amount due? Mr. Colucci commented that it won't be due until January of 2009. We just have to plan. A member from the committee said Mr. Smith this was the largest event in the county or tri-county area that we have ever been involved with. It went off with efforts from everyone and I think it brought St. Lucie County to a whole new level of being able to sponsor and host larger events. I think Mr. Colucci has taken this with his baseball and bowling and basketball and I think it really helped us. Mr. Colucci said that the bowling tournament, we just done a mixed tournament here for three weekends for a super play and was very successful. We have some issues but I don't know if you've been to super play yet but the restaurants are not open and they are having some permitting problems. It's not a public Page Ten Tourist Development Council Meeting 04/12/06 record yet, but it looks like we're going to have to move the tournament. Martin County will still have Stuart Lanes as a base but it looks like we have to move it and I will have a better idea. Mr. Colucci mentioned the good news is that 75% of the 5,000 bowlers have already booked their rooms here and where we're going to move it I'm hoping the state will say "keep these rooms where they are". Because it's not only Martin but I can't tell you where it's going to go but it's going near by within a 30 mile radius of here so hopefully we won't lose those hotel stays that we have coming but this event is huge for our area. It's a 1.8 million dollar direct impact. It's over 5,000 bowlers, over 10,000 visitors and it's over an 8-9 weekend period. Mr. Colucci said these are the type of things we have been able to secure for here. That's why it's so important that these venues keep plugging to get them built. I mean it's really important so if anybody has any information on the horizon about sports that want to come here, please direct them to us, because we get requests all the time. We want to build a soccer facility but we want you to build the buildings, you to build the fields and there is only so much money to go around. We are building more soccer fields here at Longwood, the county is doing that; there is going to be a gymnasium built here with 3 basketball courts. These are the things that are going to help us in the future. If anybody has any leads for us, let us know. MARKETING REPORT: Ms. Barwick said in front of you, you'll have the current grant expenditures chart to show where we are. When we started out in October 1st, 2005 we had a $12,000 budget for a grant. As you can see we spent $6,000, we have $6,000 balance. It will take us through September 30th of 2006. Ms. Barwick commented that we have two grants that I would like to present to you today and I would like to start with the Zora Fest. You will see we have our wrap-up report, that should be in your packet. The wrap-up report for 2005, the event was held May 11 th to the 14th and it was the first annual. You may all remember Jon Ward coming and making presentations to us some time ago. It was held on Saturday night the 14th at the Lincoln Park Academy. There were local vendors and some of them were from other areas of the state meaning they would be generating heads on beds in Pompano, Jacksonville, St. Petersburg, Melbourne, Fort Myers, Orlando and then there were ten that was out of the tri county area. Ms. Barwick said what they tried the first time last year, they had gotten some young folks together to try and get a handle on the status of who was attending, who was staying in beds. There were approximately 1,000 in attendance and the Page Eleven Tourist Development Council Meeting 04/12/06 group only worked for two hours so the numbers are as cued a little bit. What they came up with as you will see in the report all the various zip codes. What it breaks down to is that approximately 15 were staying in hotels. There were also 26 room nights that were generated for the presenters at the Comfort Suites and as required in our grant application. The literature needs to be designated and shown to the Tourist Development Council who is a sponsor and they have the brochure with the same information that the county has given to the council. That is the wrap-up report for last year. No questions asked. Comment from a board member: Even if I didn't have the opportunity to attend last year's event, I heard about it ahead of it and I heard about it for at least a month or two after it. It seems like a spark for St. Lucie County. I even heard people who are groupies of sorts and all across the country these types of events, that this one was the best one they have ever seen. I'm sure Debbie will be able to vouch for that even just being here for a few months. That is what she heard that they did a real good job, a wonderful job for the life of O'Neil when he was in St. Lucie County last year. Question: Mr. Daum said this report says there were about 15 staying in hotels. Ms. Barwick said that is what was determined by the survey group that in a two hour period, they were able to determine that 15 of the folks that they spoke to were staying in hotels along with the presenters. Commissioner Smith commented by saying I think these zip codes were people in the area actually attended as well as outside the area. When Ms. Brisson starts she will be able to give a little more in depth of how it's going to be handled this year. Question: Mr. Daum asked is this a profit organization? Ms. Brisson said it's a county function. The presenters this year were working with the St. Lucie Historical Society which is a 501 C and the C.A.C. is an organization of the board of the St. Lucie County Board of Commissioner's which again is non-profit. At this point in time they are not even a for- profit organization. Ms. Barwick said it is a renewal for the Zora Fest 2006. You all know this will be the 2"d annual and will be held at Lincoln Park Academy, Saturday April 29th and Page Twelve Tourist Development Council Meeting 04/12/06 the organization is requesting a $2,000 grant. It will be used for honorarium scholars, for presenters and again we just covered what the organization was. The St. Lucie County Cultural Affairs Council and I highlighted the events and goals that would be the objectives to create a: sustainable, regional, national celebration of Zora Neale Hurston and to bring heritage tourists to St. Lucie County. Ms. Barwick said it's such a nitch marked that there are many ways to continue to go into and promoting heritage type tours. One of the things when Ms. Brisson comes up we always have plans for this particular kind of event and a few years to grow; like the" Eatonville Zora Fest Heritage". They just have hundreds and thousands in a little town this big. Ms. Barwick mentioned this is our 2"d year and we're hoping to see that grow. The anticipated attendance this year will probably be around 5,000 and they are estimating about 25% of that will be coming from out of town. They hope to generate in numbers about $2,000 in hotels, bed revenue and host hotel is: Comfort Suite. I think before I go any further I would like to officially introduce to you Debra Brisson, who is the director of the Cultural Affairs Council and also the new interim director of the Parks and Recreation Department. Ms. Brisson replied "thank you so much." You know I had the opportunity to work with Palm Beach County Sports Commission. We hosted a sprinting, field hockey and la-crosse. Thank you for the opportunity to be here. The festival this year is going to be a little different than we had last year. The first thing that we did was to expand it into a five-day event. We actually start on Tuesday night of that week with a community book review following by the unveiling the next night of a portrait of Anita Mohab, who is the most renouned black artist. Ms. Brisson said we have received a grant from the Florida Humanities Council which is funded through the National Gallery of the Art. We have a presentation of the "Voices of the Harlem Renaissance" which is going to be held on Thursday night at the Ft. Pierce "Magnate School of the Arts" free presentation, followed by Friday night we have contracted with the Repretory of Palm Beach County who will be producing and putting on the play by the late Bhetty Waldron called "Loquacious and Bodacious" the life of Zora Neale Hurston. That play is also on Friday night in slate at the Ft. Pierce Magnet School of the Arts and there is a small fee $10.00 for adults and $5.00 for children. We tried to expand our events into an event that will allow people to come and stay a night or two in St. Lucie County for the whole event. Ms. Brisson stated that on Saturday the festival has been expanded. We have two stages going on: we have the youth stage and the main stage. I think the important thing to note on the main stage is that we're bringing a "headliner". We Page Thirteen Tourist Development Council Meeting 04/12/06 are bringing in "R&D" grammy nominated "Freddie Jackson" who will appear on stage at 7 o'clock at Lincoln Park at the outdoor festival stage. Ms. Brisson commented that we have over $15,000 of in -time advertising with W.I.R.A. and the Flame and we are working with the Script newspaper in addition we have, I'll be honest with you, there was no budget last year that I can see on any advertising. My budget this year for advertising is some where around $10,000 and if you see the in -card. The fact it should grow a little bit financially the festival was $38,000 last year and this year we raised $85,000 and we will be spending $85,000 it looks like. I'm bringing in the "headliner" and it will give another whole perspective to the festival. We will be going down into Palm Beach County Orlando Sentinel is involved, they have already written about us and recognizes that our festival to really hold true to Zora Neale Hurston. The Eatoniville Festival is a little controversial as they feel it is a little more commercialized and not staying true to the spirit of Zora Neale Hurston. Ms. Brisson said you do need to know that one of the things that I'm excited to bring to St. Lucie County is the Sankofa, African American Museum on Wheels. They have never visited St. Lucie County before and we have arranged for them to come to the St. Lucie festival. They are considered to be the foremost collections of African American history in the United States. They expand from the slavery of 1866 emancipation though they feature presentations of the Negro Baseball League, the CCS Error Men, Ida Wells, Martin Luther King, Zora Hurston. They have the foremost and a very unique display of African American History. We are thrilled to be bringing them in and are trying to bring in a lot of school children to experience the museum that will be traveling here. Of course to that, we are bringing in the scholars again, we have coming in Dr. Robert Hemenway of University of Kansas, Valerie Boyd, author of "Wrapped in Rainbows", Dr. Deborah Plant, author of "Every Pot Must Sit On Its Own Bottom", and Statson Kennedy, author of "The Klan Unmasked". We have children activities; we have vendors, arts and crafts. Ms. Brisson said if I can leave with you one thing, that is what I give to all my kids is that we turn to groups like you because we don't have a great list of history for art fest as of yet. We know we're going to get there but know in this system, it takes awhile. We look to the friends of the library, the city, the county and some of the groups like T.V.C. to help us get started. We hope some day to be large enough to be able to meet all so you can say that we are the Premiere Cultural Heritage event in St. Lucie County. Hoping things work out we already have our host for next year. You will notice that the T.V.C. logo is already on it so we are producing 7,500 copies for the producer that have all the logos on it. We have 5,000 concert cards that are to be distributed throughout the Treasure Coast and Palm Beach County. For a smaller festival, I think we have quite a bit this year for Page Fourteen Tourist Development Council Meeting 04/12/06 a staff of two and a committee of 15. 1 will be happy to answer any questions you have. Question: A member asked, I have read you are doing some work with a sorority? Ms. Brisson answered, yes, with the Zeta's. Question: Mr. Burns asked when the sorority's get together, are they highly attended? Is this a service or college sorority? Do a lot of people come when there is a planned event like this or is it a draw? Ms. Brisson mentioned we are working with the state organization, unfortunately this year, our goal is to create a Signature of the Zeta's so from across the country they will come for the festival. This year we are basically marketing the Zeta's in the state of Florida. We are doing a direct mail invitation to them and this is what they will be receiving along with the invitation to come. Hopefully next year we can create a kind of reunion affair. Ms. Brisson stated we had to book 15 nights for Freddie Jackson and his posy at the Comfort Suites and I think another 15 stays for the presenters. The department has booked about 39. Heritage visitors stay longer and spend more. That is a fact. Mr. Jaffe asked have you thought of using the Sunrise Theater for your function? Ms. Brisson said we did have it on hold for the Friday night presentation for this year and it came down to the dollars that we could not afford it. They wanted $2,500 this year and we didn't have the money. Mr. Daum suggested when you think of it next year, please consult the university. I think FAU or IRCC is a joint opportunity. Ms. Brisson said we are working with IRCC. We always contact the University of Central Florida as well. We are asking for a $2,000 grant. A motion was made by Mr. Jaffe and seconded by Marilyn Minix. A vote was taken and it was passed unanimously. Ms. Barwick stated the next grant is for Indian Pow Wow. They have their wrap- up report which I have included in the packet in fact they used Debra Brisson's form. Some of the questions may be a little bit different. We don't normally make requests for events after- the- fact but after having to cancel last months meeting. It has already been held and it was their 40th annual anniversary and it was held Page Fifteen Tourist Development Council Meeting 04/12/06 March 25-27t". It has been held for the last two years at the Savanna's Recreation area which has proved to be a wonderful venue for them. Ms. Barwick mentioned this year they had approximately 8,900 in attendance and 300 participants: like dancers, folks playing various instruments, cooking Indian food that sort a thing; between that the total folks exposed to the Pow Wow was 9,200. There attendance did not increase from last year because they had some really cold weather that kept the status quo about the same as last year. They sold out the Savanna's, all their sites were booked. 300 room nights were utilized and used 100% of the Savanna's. In their flyers they have given the TDC sponsorship credit. As you can see they generated 300 room nights last year. Ms. Barwick asked for the renewal of the 2006 Indian Florida hobbyist 41 st annual Pow Wow. It again was held at the Savanna's March 24-26" and are requesting $2,000. Last year you granted them $1,000. They are using it for tent rentals, bleachers, event insurance, etc. They're eventual goal is to bring together Native American and hobbyist to expose resident and visitors for a variety of Native American art and cultural experience. They're target audience appeals to all ages, all income levels, especially families and encourages the involvement of children in the various activities going on. They had anticipated between 8 and 10,000 in attendance. Ms. Barwick mentioned that last year they had 8,900, their percentage of coming from out -of town is estimated at 10-12%. They expect to generate at least 300 room nights like last year plus a little bit more. They used Savanna's, Motel 6, Best Western, Sleep Inn, Holiday Inn, and Day's Inn. In their explanation attached to their grant application Pow Wow has evolved into one of the most respected event of this type in the Eastern side of the United States and one of the largest. Ms. Barwick stated that they're day admission went down a little because the Palm Beach Post had announced their Friday attendance was free all day which was not the case. The Friday attendance in the morning was free for the children, so they did lose some revenue. I think they have made their mark of expanding Native American History as a very quality type of an event. Once again they are asking you to consider a $2,000 grant. Mr. Shearhod stated I don't think we knew how many room nights it generated last year. A member commented I think we were running low on money and thought we would just do a $1,000 so we could hold back a $1,000 in case anything came up that we don't know about. Page Sixteen Tourist Development Council Meeting 04/12/06 Mr. Daum stated we have much more information on hand this year. Don't make up your mind because we don't have enough money and it is not fair to this organization. Give me a month and I can give you a much better read on that and I think there may be $40,000 to $50,000 we can move back around. That shouldn't be the reason you turn it down or you don't do it. A motion was made by Simmie Burns and seconded by Glenn Jaffe for a renewal grant of $2,000. A vote was taken and it passed unanimously. Ms. Barwick mentioned The Holiday Inn Express on Seaway Dr. has brand new owners and I'm sitting next to one of the new owners (Deidre Clayton) and there has been a name change. It is called the Sandhurst Hotel and Suites. Everyone welcomed her to the meeting. Ms. Barwick stated you have already heard of Superplay opening up and I know some of the things have not opened up as yet. I looked up on the computer website called Cosmic Bowling and it's like your playing under black lights, everything is glowing. Cosmic Bowling is to the extreme featuring thick clouds of fog, state of the art lighting, bright lights, and glow in the dark bowling lane so I think it is really a cool thing. A member mentioned I went down to the opening there,(we were all invited) they have an R.J. Gators there and they have dinner buffet style. They have their own bar and they gave the kids as many tokens as they wanted. You were allowed to bowl, they did not have that black thing going because it set off their fire alarm. They had everything outside for the kids that you can imagine. They had bungee jumping, things for kids to climb through that was 1/2 block long. They really did it first class and the place is super. Mr. Daum mentioned my grand kids went and the lazer tag was fantastic. A member mentioned it's under new ownership and they are into all the amusement parks and movie theaters along the New Jersey Shore. Ms. McDonough talked about the spring training and they had a great year. The numbers were up all across the board. She also talked about a golf trail and would like to build one in our area. Mr. Colucci said that her predecessor was working on a trail from Martin County all the way up to Jacksonville. The Treasure Coast is interested in it but a lot of the courses here are private. Page Seventeen Tourist Development Council Meeting 04/12/06 Mr. Daum stated that next month's meeting we will be at the Sunrise Theater. Would anyone like to have it earlier? There will be a tour involved. OTHER BUSINESS/PUBLIC COMMENT: There was a discussion and quite a few members did want to have the meeting earlier if possible. Mr. Daum stated we will try for 12pm and will let you know by special invitation. ADJOURNMENT: The meeting adjourned at 2:50pm. 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I would like to give provide some of the key assumptions at this meeting then have a detailed discussion at the May Meeting. Key assumptions; Revenue projected to increase 7% in 06-07 why — Courtyard, Holiday inn Express and Ocean Village are coming back on line. Hilton will be open. Best Western and Comfort Inn will be for the full year. Salaries and Benefits — up 5% Advertising Agency increased to $120,000 from $22,000 but this includes the survey work (estimated at $60,000) and a reduction of placement fees (estimated at $25,000). The net difference is $13,000. Advertising reduced to $100,000 from the $165,000 in 05-06. Please note that we increased advertising in 05-06 by $60,000 due to the carry forward. The elimination of placement fees makes the $100,000 equal to $115,000. Aid to Groups — TCSC at $120,000 which includes $90,000 for administration and $30,000 for bids. Plus grants of $12,000. This is the last loan payment of $18,000. We are projecting a carry forward of $60,000 into 07-08. Prior to the May meeting, I will have an updated projection for 05-06 and then incorporate those figures into a revised 06-07 budget. The two key areas that we will need to discuss are the advertising and aid to groups. ` _.o- Tourism Budget 4/21 /2006 Adj Estimated Actual Budget Actual Budget Description -----Account Number-- 2004-05 2005-06 2005-06 2006-07 Tourist Tax 611 5210 312100 551476 546708 549810 584978 Interest 611 5210 361100 2788 1000 3186 1500 Less 5 Percent 611 5210 389903 0 -27385 -29249 Carryforward 6110000 389902 123348 206433 206433 152541 Transfer In 611 0000 381100 7000 7000 7000 7000 Total Revenue 684612 733756 766429 716770 Salaries 611 5210 512000 95545 104830 100178 104800 FICA 611 5210 521000 5794 6550 6080 6500 FICA Mandatory 611 5210 521100 1355 1530 1420 1520 Retirement 611 5210 522000 7188 9014 7820 11000 Group Insurance 611 5210 523000 13710 24390 20068 26640 Group Health 611 5210 523050 343 610 502 670 Life Insurance 611 5210 523100 463 580 440 420 EAP 611 5210 523200 3 0 0 10 Workers Comp 611 5210 524000 563 630 590 640 Unemployment 611 5210 525000 315 350 330 340 Total Salary/Benefit 125279 148484 137428 152540 Contract Services 611 5210 534000 25400 54000 67944 130000 Software 611 5210 534110 316 2500 2495 2750 Travel 611 5210 540000 -150 2000 0 2000 Communications 611 5210 541000 -869 1400 844 1000 Postage 611 5210 541300 15516 15000 8000 15000 Insurance/Bonds 611 5210 545000 0 1800 1800 2000 Equipment Rental 611 5210 546005 28 0 0 Equipment Maint 611 5210 546006 235 0 0 Printing 611 5210 547000 15142 15000 9000 20000 Material Center 611 5210 547005 244 2000 600 2000 Prom Activities 611 5210 548000 1970 5000 3000 3000 Advertising 611 5210 548010 86749 185000 170000 100000 Entetrainment 611 5210 548060 502 1000 400 500 Tax Collector 611 1300 549100 Tax Collector 611 1300 549101 9893 15620 15620 15620 Office Supplies 611 5210 551000 303 1000 700 1000 Equipment 611 5210 551200 1000 Supplies Computer 611 5210 551501 50 500 500 500 Operating Supplies 611 5210 552000 75 100 0 Gas 611 5210 552500 40 0 Dues 611 5210 554000 1621 3000 2000 2000 Books 611 5210 554100 0 500 100 200 Training 611 5210 554200 0 1000 0 1000 Aid to Groups 611 5210 582000 107000 140000 150000 132000 Loan 611 8110 591000 18000 18000 18000 18000 G&A 611 1300 591100 27340 2M57 26457 25457 Total Expenses 434684 638361 613888 627567 Diff 249928 95395 152541 39203 ST. LUCIE COUNTY BOARD OF COUNTY COMMISSIONERS GROWTH MANAGEMENT - TOURISM TOURISM: ONE -CENT TDC FUND 2001.2002 2002-2003 2003-2004 2004-2005 2005-2006 2006-2007 611 BUDGET ACTUAL BUDGET ACTUAL BUDGET ACTUAL BUDGET ACTUAL BUDGET REQUEST RECOMM REVENUES: One -Cent Tourism Tax 478,710 400,070 433,918 422,390 433,918 486.852 520,074 551,476 546,708 5g Interest on Investments 9.000 5,940 8,000 3,761 7,000 938 1,000 2,788 1,000 1 Coo Gain/Loss on Sale of invest 0 0 0 0 0 0 0 0 0 Miscellaneous 0 0 0 0 5,195 5,194 0 0 0 Advertising 0 0 0 0 0 0 0 0 0 Reimbursements 0 0 0 17,598 0 0 0 0 0 Prior Year Refunds 0 0 0 0 0 0 0 0 0 Fund Balance Forward 316,226 0 244,875 0 102,031 0 123,348 0 206,433 1Q4 A$ a Transfer In 7,000 7,000 7,000 7,000 7,000 7,000 71000 7.000 7,000 Zoo O Less 5 Percent -22 300 0 22 096 0 22 048 0 -26 094 0 -27 385 - x 24 Total Revenues: 788,642 413,010 671.697 450,1148 533.008 499 985 625 938 561,264 733,756 0 0 EXPENDITURES: Personnel 186.624 163.507 200 507 179,598 170,648 155162 154 749 125,278 148,484 Operating Expenses Professional Services 5,217 0 19,200 15,603 0 0 0 0 0 Other Contractual Services 119,000 05,785 102,925 89,496 82,027 68,447 52,562 25AN 54,000 /.30, oop Information Technology 0 0 0 0 0 0 0 0 0 General & Admin Fees 8,180 8.180 3,678 3,575 0 0 0 0 0 Software Support Contracts 2,395 2,395 2,495 2,419 2,600 2,395 2,650 316 2,500 2 SOO Travel 10,000 6,045 10,313 51651 3,000 147 3,131 -150 2,000 Z t7D0 Communications 4,000 2,387 3,800 2,224 1,500 1.253 1,350 -860 1,400 1.5,00 Telephone Answering Sery 0 0 0 0 0 0 0 0 0 Postage 2,500 921 2,672 2,671 2,500 451 19,400 15,516 15,000 15000 Building Rental 0 0 0 0 0 0 0 0 0 Landfill Charges 0 0 0 0 0 0 0 0 0 Equipment Rental 2,000 1,655 2,000 827 55 0 0 0 0 Insurance 3 Bonds 1,600 1,600 1,600 0 1,905 1,904 0 0 1,800 Direct Mailing 0 0 0 0 0 0 0 0 0 Equipment Maintenance 200 15 182 0 0 0 0 0 0 Central Garage 3,000 2,11" 400 26 500 350 264 263 0 Building Rental 0 0 0 0 0 0 0 0 0 Building Maintenance 0 0 0 0 0 0 0 0 0 Outside Advertising 0 0 0 0 0 0 0 0 0 Printing 3 Binding 66,500 19,647 24,850 24,360 18,300 10,090 16.650 15,142 15,000 oO0 Material Center 3,002 3,001 3,450 3,414 1,500 633 3,000 2,422 2,000 CW0 Promotional Activities 22,931 22,343 37.322 27,661 30,000 25,125 2,000 1,970 5,000 `3 a d0 Promotional Act - Entertain 2,000 676 500 310 1,500 868 800 502 1,000 Coo Advertising 0 0 1,600 1,196 0 0 0 0 0 Licenses 3 Fees 0 0 16 16 0 0 0 0 0 Promotional Advertising 247,593 103,585 118,023 112,252 99.114 99,114 112,970 88,729 1851800 /00,4000 Office Supplies 3.500 3,038 3,000 2,144 1,000 605 1.000 303 1,000 1000 Equipment Under $1,000 1,500 1,= 3,000 1,893 0 0 0 0 0 Office Supplies -Computer 1,500 647 2,350 2,246 500 147 100 50 500 Co O Operating Supplies 11000 739 1,255 11089 0 172 500 75 100 Gas, Oil, Grease 500 283 445 305 300 266 100 40 0 Dues 3 Memberships 6,000 5,554 4,750 2,229 4,295 2,794 2,500 1,621 3,000 LOG O Boob i Subscriptions 900 652 600 514 500 254 0 0 500 Coo Training 3 Education 1,500 772 1,500 940 195 15 0 0 1.000 / 000 SLC Chamber of Commerce 0 0 0 0 0 0 O 0 0 Aid to Private Organisations 39,500 37,933 50,000 45,000 63,000 53,000 115,000 107,000 140,000 / .4Zo00 Total Opentina Expenses: 556,018 292,085 401 828 348 046 314 91 268,029 333.977 256.330 431600 0 0 Total Personnell0 rate : 742.642 455,592 002,335 527,644 484.939 423191 498,726 381,609 580 084 0 0 ST. LUCIE COUNTY BOARD OF COUNTY COMMISSIONERS GROWTH MANAGEMENT - TOURISM TOURISM: ONE -CENT TDC FUND 2001-2002 2002.2003 2003.20" 2004.2005 2005.2006 2006-2007 (6111 BUDGET ACTUAL BUDGET ACTUAL BUDGET ACTUAL BUDGET ACTUAL BUDGET REQUEST RECOMM Capital Outlay Equipment 0 0 0 0 5,195 5,194 0 0 0 0 0 Buildings Software 6,000 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 Improvements olt Building 5,000 0 0 0 0 0 0 0 0 0 0 Total Capital Outlay., 11.000 0 0 0 5195 5194 0 0 0 0 0 Non -Operating Expenditures Adjustment Reserves Contingency 4.000 0 0 0 0 0 0 0 6,987 0 0 0 3,697 0 0 0 13,364 0 Reserves 0 0 1,425 0 1,741 0 70,308 0 81,231 boba+ Tax Collector Fees -Excess 0 .3,216 -1,379 -3,368 0 -4,554 0 0 0 General & Administrative Charge Tax Collector Fees 0 11,000 0 11,984 0 12,572 0 12,672 0 12,000 0 14,606 27,340 17,518 27,340 9,893 25,457 15,920 t Transfer out (Marine Ecosys) Trans. to Other funds (Smithsonian, etc 20,000 0 20,000 0 0 58,644 0 56,644 0 20,000 0 38,000 0 18,000 0 18,000 0 18,000 ,D 1 *Coo (FY06 - transfer to General Fund, balance$19,287 after FY06 budgeted payment of$18,000) Total Non -Operating: 35.000 28.788 69,382 65 947 40 72B 48,051 136,863 55,233 153,672 0 0 Hurricane, etc 2,236 2 31 349 250 0 0 - 0 TOTAL EXPENDITURES 788,642 484,36o 871,697 593,591 533,098 478,668 625,938 437,092 733,756 0 0 TOURISM 001 3 811 TOTAL 933,573 591,489 731,697 642,618 614,567 526,857 726,173 497,435 812,336 0 TOURISM AND ECONOMICS TOTAL 11691.618 821.396 1,125.622 $85,007 1,1(12.3" 858,201 1,154,702 851,901 812,336 0 0 STRATEGIC PLANNING QUESTIONNAIRE Attached please find the above survey that has been prepared by Gold & Associates. They are asking you to address as many questions as you can with your thoughts and ideas for future advertising programs. Your input is valuable in determining where our marking and advertising dollars should go as well as giving background information to Gold as to how you want to sell the County as a vacation destination. Please bring this survey with you to the TDC meeting. Thank you. STRATEGIC PLANNING QUESTIONNAIRE PREPARED FOR ST. LUCIE COUNTY TOURISM ECONOMIC DEVELOPMENT Prepared by GOLD & Associates • Tuesday, April 11, 2006 OVERVIEW The following are a few key questions that we would like you to review prior to our upcoming marketing communications program development, as well as the development of new branding, advertising and public relations tools, tactics, vehicles and more. This procedure will provide us with the critical insight and information necessary to identify and reach your target audiences with effective solutions. Further analysis by GOLD will be conducted beyond what is discussed below through primary and secondary research. Thank you for your time and consideration. Questionnaire I. YOUR PRODUCT A. Please define your key target audience segments for St. Lucie County tourism (for leisure and group travel, trade constituencies, etcetera): — What are some of the key characteristics of each group? — What percentage of your overall audience base does each segment comprise? — What are the geographical locations that these groups originate from domestically and internationally? — How did these audiences first learn about St. Lucie County or cities within the county? Page 1 of 9 GOLD & Associates, Inc. • 6000-C Sawgrass Village Circle • Ponte Vedra Beach, FL 32082 • (904) 285-5669 strikegold.com STRATEGIC PLANNING QUESTIONNAIRE PREPARED FOR ST. LUCIE COUNTY TOURISM ECONOMIC DEVELOPMENT Prepared by GOLD & Associates • Tuesday, April 11, 2006 Questionnaire (Continued) I. YOUR PRODUCT (Continued) — What do they like most and least about your destination? B. Please identify what destination areas are your key competitors: — Who do you perceive to be your competition, and what are their competitive advantages? (Who St. Lucie will need to take visitors from) — How do these destinations promote themselves, and what makes you or your promotions different? — What are the primary characteristics, features, benefits, attributes or amenities of your destination area, versus those of other competing areas, that your primary audience groups are seeking? IL YOUR SITUATION A. Please indicate the key factors that have created a demand for St. Lucie County as a tourism destination: — What are some of the economic, business and social factors or trends that make your destination a preferred alternative to any other? Page 2 of 9 GOLD & Associates, Inc. • 6000-C Sawgrass Village Circle • Ponte Vedra Beach, FL 32082 • (904) 285-5669 strikegold.com STRATEGIC PLANNING QUESTIONNAIRE PREPARED FOR ST. LUCIE COUNTY TOURISM ECONOMIC DEVELOPMENT Prepared by GOLD & Associates • Tuesday, April 11, 2006 Questionnaire (Continued) IL YOUR SITUATION (Continued) — How has this changed in recent years, if at all? — How has your product changed in recent years, if at all? (Your product mix, accommodations, attractions, etcetera) B. Please review the distinct marketing advantages that St. Lucie County has in the tourism marketplace: — What is your primary "competitive edge"? — What advantages and disadvantages is St. Lucie County faced with when competing against other counties in Florida? — What advantages do you offer at different times of year? (For in- and off-season travel.) Pa e 3 o 9 GOLD & Associates, Inc. • 6000-C Sawgrass Village Circle • Ponte Vedra Beach, FL 32082 • (904) 285-5669 strikegold.com STRATEGIC PLANNING QUESTIONNAIRE PREPARED FOR ST. LUCIE COUNTY TOURISM ECONOMIC DEVELOPMENT Prepared by GOLD & Associates - Tuesday, April 11, 2006 Questionnaire (Continued) IL YOUR SITUATION (Continued) C . Please indicate what your immediate and future marketing expectations and projections are overall: - What do you want your new marketing communications/brand identity and communications program to accomplish overall? (In years one, two and three) - How has your success been measured in the past, and should this change for the future? (Average daily rate, bed tax revenue, inquiries, length of stay, unique Web visitation, visitation overall and visitor spending.) - What reaction do you expect from those who hear the St. Lucie County name or see your logo in advertisements? - What reputation do you wish to eventually have in the tourism industry among your peers? (How is this different from the reputation you have now?) - What awareness level and bed tax revenue increase do you expect to have within the next twelve months? (In two years, five years, et cetera) Page 4 of 9 GOLD & Associates, Inc. - 6000-C Sawgrass Village Circle - Ponte Vedra Beach, FL 32082 • (904) 285-5669 strikegold.com STRATEGIC PLANNING QUESTIONNAIRE PREPARED FOR ST. LUCIE COUNTY TOURISM ECONOMIC DEVELOPMENT Prepared by GOLD & Associates • Tuesday, April 11, 2006 Questionnaire (Continued) IL YOUR SITUATION (Continued) — What level of media value from public relations have you had in the past? (What should the value be in the future?) — What is your current level of co-op participation in terms of number of participants and dollars contributed? (What should it be in the future?) III. TOOLS & TACTICS A. Please review your current strategy to grow your tourism business. (Your current "action plan " to achieve brand awareness and attract higher levels of visitors) — What tools, tactics and vehicles have worked the best and worst in the past? — Are there any signed contracts with the media or other vendors for 2006 that we should be aware of B. Please provide us with copies of your current and past marketing communications materials. (Indicate what tools and tactics are currently being implemented.) — What is your current marketing plan? Page 5 o 9 GOLD & Associates, Inc. • 6000-C Sawgrass Village Circle • Ponte Vedra Beach, FL 32082 • (904) 285-5669 strikegold.com STRATEGIC PLANNING QUESTIONNAIRE PREPARED FOR ST. LUCIE COUNTY TOURISM ECONOMIC DEVELOPMENT Prepared by GOLD & Associates • Tuesday, April 11, 2006 Questionnaire (Continued) III. TOOLS & TACTICS (Continued) - What is your current advertising plan? (Print, television, radio, Web) - What is your current publicity plan? (Public/Media relations and relationship marketing plans) - What is your current branding plan? (As well as your graphic identity and nomenclature plan or system) - What is your current research plan? (Primary, secondary, quantitative and qualitative) - What is your current direct marketing plan? (Direct mail, direct response) - What is your current interactive marketing plan? (Web and interactive marketing.) Pa e 6 of 9 GOLD & Associates, Inc. • 6000-C Sawgrass Village Circle • Ponte Vedra Beach, FL 32082 • (904) 285-5669 strikegold.com 1W STRATEGIC PLANNING QUESTIONNAIRE PREPARED FOR ST. LUCIE COUNTY TOURISM ECONOMIC DEVELOPMENT Prepared by GOLD & Associates • Tuesday, April 11, 2006 Questionnaire (Continued) TOOLS & TACTICS (Continued) — What would you ideally like changed about each? COMMUNICATIONS/CREATIVE STRATEGY A. What are the primary communications objectives for your new marketing communications materials? — Specifically, what do you want each tool, tactic and vehicle to accomplish short term and long term? B. What is the main idea that you wish to communicate? (Your "Unique Selling Proposition.') — What is the one thing that can be said about St. Lucie County that no other destination can say? — Will this resonate with your target audiences? — Will it be memorable and motivate them to take action? Page 7 o9 GOLD & Associates, Inc. • 6000-C Sawgrass Village Circle • Ponte Vedra Beach, FL 32082 • (904) 285-5669 strikegold.com STRATEGIC PLANNING QUESTIONNAIRE PREPARED FOR ST. LUCIE COUNTY TOURISM ECONOMIC DEVELOPMENT Prepared by GOLD & Associates • Tuesday, April 11, 2006 Questionnaire (Continued) IV. COMMUNICATIONS/CREATIVE STRATEGY (Continued) — How can this claim be supported? — Should the same message be communicated with each of your constituencies? C. What is the tone or attitude you want to project in advertising, promotions and public relations? — What is the feeling of the advertising? (Conservative, contemporary, family - oriented, friendly, fun, upscale, warm, etcetera.) — Would this be the same locally, regionally, nationally and internationally? D. Who are the key audiences who currently res and the most to your advertising and promotions? — Are these the same audiences you would ideally like to reach? Page 8 of 9 GOLD & Associates, Inc. • 6000-C Sawgrass Village Circle • Ponte Vedra Beach, FL 32082 • (904) 285-5669 strikegold.com IV. STRATEGIC PLANNING QUESTIONNAIRE PREPARED FOR ST. LUCIE COUNTY TOURISM ECONOMIC DEVELOPMENT Prepared by GOLD & Associates • Tuesday, April 11, 2006 Questionnaire (Continued) COMMUNICATIONS/CREATIVE STRATEGY (Continued) E. What vehicles have audiences responded to the best? — Broadcast? — Direct Mail? — FAM Trips? — Web/Interactive? — Print? — Public Relations? — Sales Missions? — Special Promotions? — Trade Shows? — Others? (Please spec) F. What are the key elements that you would like to see in your ads? (Images, messages, phrases, colors, typefaces, etcetera) Thank you once again for your efforts in this process. Pa ego 9 GOLD & Associates, Inc. • 6000-C Sawgrass Village Circle • Ponte Vedra Beach, FL 32082 • (904) 285-5669 strikegold.com SPECIAL EVENT APPLICATION FOR FRONTLINE FOR KIDS — CARIBBEAN FEST 2006 May 29, 2006 Lawnwood Stadium Fort Pierce f-N, ST. LUCIE COUNTYiv,L,FORT PIERCE CO5'�J,ST DEVEIQPME �.PORT ST LUCIE<<�' ��/ HUTCHINSON ISLAND FLORIDA SPECIAL EVENT GRANT APPLICATION TDC APPLICATION: Must be typed or clearly printed. If a question does not apply, write N/A in the blank. Use additional sheets of paper if necessary. 1. Name of Event: fruni 11' ne- +-t r "1� I'� S �d `� y. +.� ©owl ��--�.� t� v� �— �"� ' 2. Location of Event: ' v �ra 3. Event fate (s ): 4. If application is approved, what dollar amount of grant is being requested? (Maximum $2,000) f)D - O l 5. W at will grant dol.ar a used for during the event? 61 GL---A V-V' &N,-- 6. Name of person filling out this application. 7. Phone: 97 8. Name of organization you represent: TI-0 rl Pa 9. Mailing address: 111�q-i 10. City: u, Stater Zip: 3 Y 11. Phone: w 7/ 7 `�, Fax: (, 1-800-344-TGIF 12. If grant is approved, please list the name and title of person authorized to sign a grant contract between your organization and St. Lucie County. 1. Name: C 1Cn-me- 6 1rVNO% Title: E2 b 'J 13. Describe the purpose/mission of our organization: VVQL-a�- 7r-k e;-t OM121►--� 14. How long has organization -been in existence?: 15. Number of members in organization: 16. What are your event's goals and objectives?`~~��- 17. Who is your target audience? �- � �-�- 18. Is this a first time event? event been held? 34.,� Yes No, if no how many years has 19. What is the anticipated attendance at your event? (You must give an estimate or your application will not be reviewed) 3 000 20. What percentage of attendees will come from out of town? (You must give an estimate or your application will not be reviewed) d �- `% 21. Approximate number of room nights anticipated for your event? (You must give an estimate or your application will not be reviewed) .100"1aD MM-5 22. List hotels, motels, or RV Parks that for this event: ��s , A-D I �&A ;� �V " 10 2300 Virginia Avenue, Ft. Pierce, FL 34982 ♦ (772) 462-1535 ♦ FAX: (772) 462-2132 ♦ 1-800-344-TGIF 23. What was the number attendance at last year's event? (If applicable) ,L Sao GL -/c� ,e If possible, provide copy of attendance records. 24. What percentage of above attendance figures came from out of town? (If applicable) jVf• at ,?a 25. List hotels and other paid accommodations that can verify number of room nights that were generated from last year's event: (If applicable) ;.._ ee-o - > - u OR - have these properties submit, in writing, these numbers and attach to application. 26. Will other organizations participate in your event as co-sponsors? if so, please list: , 27. Give a brief narrative of overall concept of event using an additional sheet of paper. Please limit your response to 300 words or less. �. 11 2300 Virginia Avenud, Ft. Pierce, FL 34982 ♦ (772) 462-1535 ♦ FAX: (772) 462-2132 ♦ 1-800-344-TGIF Representative filling out application, please read and sign the certification below: I have reviewed the attached grant application to the St. Lucie County Tourist Development Council. I understand the grant funding requirements stated therein. I assert that the information contained in this application and any attachments are accurate and complete. i realize that these representations will be relied upon by the TDC and the Grant Review Committee. Please' check: V I have enclosed one (1) original and four (4) copies for the TDC. _— I understand that any grant funding I receive requires my organization to include the phrase, "Event sponsored in part by the St. Lucie Tourist Development Council" on flyers and/or sponsor board. !Ti- Signed Print Name Submission Deadline: Date All completed applications must be received 90 days prior to the event to the: St. Lucie County Tourism Office Attn: Grants Department 2300 Virginia Avenue Fort Pierce, FL 34982 772/462-1535 (2"d Floor of Civic Center Lobby) 12 G:\Tourism%WP%wp%GrantsXSpecial Event App.docJune 28, 2005 Press Release For immediate release... Contacts: Jerome Gayman 772-971-2793 Photos and additional information about the artists are available at the following websites: Maxi Priest, «ww-.maxipriest.com, Code 868, ,Aww.code868.com, T-Vice, www.t-vice.com. Frontline for Kids is a 501(c)(3) non-profit organization. Maxi Priest is Coming to Fort Piercel Over the course of 10 albums and countless live performances all over the globe, Maxi Priest has unleashed a one -world music that heals, rejuvenates, and uplifts. You can experience his music on Memorial Day at Lawnwood Stadium in Fort Pierce. Maxi Priest, internationally renowned reggae performer will appear live in concert at the Frontline For Kids Memorial Day Caribbean Fest. In addition to Priest the fourth annual Memorial Day Music Fest includes a fantastic line-up of musical talents ... Leon Coldero, (Soca) formerly of Byron Lee & the Dragoneers will be there with Code 868, plus the Latin Voice of America, Candela from Puerto Rico, (Reggaeton) T-Vice, the number one Kompa Band in the country, Bridget Bulcher with her contemporary gospel, and more Kompa sounds from Krezi Mizik and many local rising stars from the community - From Ipm to IOpm on Monday, May 29`h Lawnwood Stadium, 1302 Virginia Avenue in Fort Pierce will be filled with music, special activities for the kids, and an exciting variety of international cuisine. Admission is $25 in advance, $30 at the gate and children under 12 are free when accompanied by an adult. Tickets are available at the St. Lucie County Chamber of Commerce, Indian River County Chamber of Commerce and various retailers. Proceeds benefit local youth through Frontline for Kids programs; Frontline for Kids is a non-profit 501(c)(3) organization. For information or additional ticket locations please call Jerome Gayman @ 971-2793, or visit ,,vNv, lds.org Thank you, Brenda French Spread the Word Public Relations for Non -Profit organizations 772-W3-0304M2-979-2 W 0 MAY UZ,ZUUb U4:UUY 7I1049b5b page 1 ft �ZiA <=er,tw,ry April 17, 2006 Dear Jerome, Nnclosed please find the fully executed contract for Maxi .Priest to perform on May 29°i, 2006 for the Frontline For Kids charity event in Fort Pierce, Florida. We received the bank wire today. Thank you very much for your prompt attention to the matter of payment; it is appreciated. Best Regards, Bree Marsden 21st Century Artists, Inc. 853 Broadway Suite 1711, New York, NY 10003 Phone 212-254-5500 Fox 212-254-4800 MAY 02,2006 04:OOP 7724642555 page Z .Azek (=6V%1;% " Y4tl.S`9, 71►`G ARTIST ENGAGEMENT AGREEMENT Agreemknt made this 2nd day of March. 2006 betwm Maati Tours, Inc. firie Maxi Priest, herein referred to as "Artist", and Fort Pierce Mu1NLterai Culture Center / DRA Frontline For Kids herein referred to as "Purchaser", whereby it is mutually agreed as follows: Purchaser hereby engages Artist snot Artist agrees to perform engagement hereinafler provided, upon all the terms and conditions herein set forth, including the "Tetras slid Conditions" on the mutually agreed Rider(S) thereto: 1. Place(s) of eogagwient: St Lucie County Fair Grounds, Fort Pierce, F7, 2. Date(s) of c"agemrnt: May 29. 2006 3. '19ma of Perrormaoes(s): the 4. Poll Price Agreed Upon. 10,OW (ten thousand dollars) U.S. dollars tint ganrantee, plus 2 (two) first class airfare from Jamaica, plus 8 roulKhrip economy class airfaros from Kingston, Jamaica, plus hotel accommodations consisting of i suite and 9 single rooms, plus per diem of $35/W person, plus all local ground transportation. plus full Artist rider which includes adequate sound and lights, and all production, all at no expense to A MiSt. All payments shall be paid in U.S. Dollars as follows: (a.) 50% deposit in the amount of $5,000 US (five thousand dollars) due imru diately with signed contracts via cwhier's cluck. ea1#10d chick or bank win, no later than April 15. 2U06, payable to Artist's representative, 21" Century Artists, Inc. (b) balance of $5,000 (five thousand dollars) due upon arrival to be paid in Curb ealy. WiRK INFO: 21st Century Artists, Inc., Special Account, HSBC Banff. 415 Madison Avenue, New York, NY 10017. Account t1: 619006811, ABA M 021001088 5. Scale of adrs►iasion: uSf$30 Capacity 2000 Potential Gross 6. >Kffling and Order of Performance: Artist to receive 100% special guest star . 1. Term and Condilbuns: '17►e parties acknowledge that the Terms and Conditions set forth thereto are incurporalcd in and a part of the Agreement between the parties. 8.Other. The signatures below confirm that the pw4lea have read and approve each provision set forth above slid in the mutually agreed Rider. 't his contract is not binding until signed by both pmties. 11y —• -- Artist: Tours, Inc. f/s/o axi Priest 1)y .— Purchaser: Jerwne Gsynuao Fort pierce Multilateml Culture Carder, Inc. DBA Frontline For Kids 1124 Rosedets Avenue Font Pierce, FL 34VA 772464.0100 ph 772.464-2565 fox Purchaser signed Agree shut to ik returned to Artist no later than April 15, 200 L 853 Broadway suite 1711, New York, NY 10003 Phone 212-254-5500 Fax 212-254-4800 • Mai VL,LUUb U9:VLe I1zgb4L030 wil ccr cwv •U. tJ &ZA4t JOO:J7 1AAU p4 FADE 02age T-VICE 12132 sw 103rd stz"t Mi.awi Wl. 33196 Tel: (305)275-SOS9/ Coll (305)519-7675 2"il:tVioasojaszusrrnea01.ccm Fax ## 305- 274 - 3528 This agreesocut entered into this March 21st 24196 betweea the tolbwisg: T-Via, represented by Jessie Al-Khal sad "The Carribesa Festival' represented by MrJerodse Gayssan " ( Here and after r+derrsd ism purchaser) It is mutually agreed between the pardes as folbws: Exact address: ST LUCIE COUNTY "FARE GROUND" Date(s) of Kagagemest : May 296 2W Hours of eisga=aase>st: 7.-Wpalt to 8:00pm Frail Price agreed upon: $6000usd Deposit (Nos Refundable) : S 3,41110 usd Upon Signature of the contract. Deposit at Bank of America Aect # 0014638S0086 Jessie Al-Khai Balance: S 3000osd in Cash 2 days before T•Viee perforwance.May 26th 2006 the latest or the contract is not valid. PnrcYaser Mill be r Agonsible for: V ) Stage Lighting. ( ") Out pent ter Musician (: ) Ssound System and stare sating required My the group T-Vice . Can Richard Ekatre Sasrad "4-2964W2S aM No xldeo Tanina for Commerc` des is g m� fitted: In dw evem it shall become nocewAvy for tie band to cWloy w wantey to et tbvw any of the terms of his contract, the promost:r shall pry the bad suttb reawasbie feea as dW1 be dwwd by the bend's aaorttey far such sorricnr and should ■ nit be btttdeltt bWAM of any bremb by the pwmtw in terms and provisions of Ws apses weft the preetoser shall. in addition, pq to the bead all expenwo ofeach suit and sty appeal dwof sea„clu ft nssenoble auarnty's lees. In winces whereof the parties to these prevents have late tmto set their hands add sealed the day and year first within, sip e4 sealed, sad delivered in the pteaeoee of the wip�esses. MAR 22,2006 04:59F MARTINO RODERTO 1212756659 page* ! MAY 02,2006 04:01P 7724642555 page 6 EME PRODUCTIONS betwccn CANDELA (hereinafter referred to as Agreement made this 2, 9711 day of _Mav z0� "ARTIST"), § d ARRIREAIN FESTIVAL hereinafter referred to as -PURCHASER"), It is mutually agreed between the parties as follows: The PURCNASEIt hereby engages the ARTIST, and the ARTIST hereby agrees to perform the engagement hereinafter provided, upon all terms and conditions herein set forth, including the TM;1tMS and C N 17'IONS un the reversed ide of this a ider s thereto. 1. PLACE OF ENGAGFMENT CAR MA FEST11/AL EXACT ADDRESS 1 awnwood Stadium FORT PIE s, 2. DATE (S) OF ENGAGEMEN l T9A 3. IJOURS OF ENGAGEMENT AFTEitN 4. SOUND CHECK : DAY Or EVENT 5. FULL PRICF. AGREED UPON , ct.000 ( ONE TIIOrISAND DOLLAR 2 ROUND TRIP AlRF PLUS TRANS T RTION O AND FROM V UE PLUS II l'F.L 1 ROOM cERTIFIEn CIIECK, MONEY ORDER, [SANK W E and or CASH paym� is required. No Personal or Corporate Checks) as follows: �" $shall be paid by purchaser to and in the name of artist's agent no later than IMMEDIATELY $ 5 00 shall be paid by PURCHASER to ARTIST'S no later than one hour prior to show time in cash only! (All cheeks and money orders are to be made to: EDDIE MERCADO )- if scheduled payments are not made on time, the artist has the right to cancel this agreement and the purchaser shall be liable to the artist for damages. in addition to the compensation provided herein. Purchaser agrees to no advertising until 50% deposit is in, fully signed contract and rider are received by EMIT PRODUCTIONS. Artist shall not be bound by any terms or conditions contained herein,until such time as all rider requirements are met to the. satisfaction of the ARTIST. 6. PURCHASER to supply ARTIST with the following equipment for the Engagement: I CORDLESS Ml 'itOPIIONE .n Pi.AYER OF SSIONAI, AND SO M NMORS, PROPER SEC RITY. DRESSINGBQ9M JEROME GAYN504.,eu• r , J (PURCI.ASER _--' ArV TI V (Sy authorized rep esentative) ( au rized r pre •ntative) Phone 772-6264297 Rct a aigne copies to onsible Agent Fax Cell The above signatures confirm that the parties have read and approved each and all of the "additional terms and conditions" set forth on the reverse aide hereof. Promoter agrees to pay Fever Productions 10% commission. Any cancellations promoter loses dep ST. LUCIE COUNTY TOURIST DEVELOPMENT COUNCIL MEETING WEDNESDAY, JULY 12, 2006, 12:30 PM ST. LUCIE COUNTY CONFERENCE ROOM 3 AGENDA I CALL TO ORDER------------------------------------------------------------------------COMMISSIONER SMITH IIROLL CALL-------------------------------------------------------------------------------SHELLY ROCHE III INTRODUCTION OF NEW STAFF ------------------------------------------------------ COMMISSIONER SMITH IV SELF INTRODUCTION OF GUESTS ---------------------------------------------------COMMISSIONER SMITH V CONSENT ITEMS-------------------------------------------------------------------------COMMISSIONER SMITH A. Approval of Minutes of May 10, 2006 meeting VI MANAGER'S REPORT -------------------------------------------------------------------- LARRY DAUM Revenue for April -May Budget projections Smith Travel information Grants Discussion VII GOLD Et ASSOCIATES - STATUS REPORT -------------------------------------------- GOLD Et ASSOCIATES VIII MARKETING ------------------------------------------------------------------------------ GAYLA BARWICK Grant Applications 29`h Annual National Bikers Round Up - Fairgrounds August 1-6, 2006 Florida East Coast District Congress of Christian Education July 16-22, 2006 IX OTHER BUSINESS/PUBLIC COMMENT -------------------------------------------------- COMMISSIONER SMITH X ADJOURNMENT Please note, meetings are tape recorded. Anyone with a disability requiring accommodation to attend this meeting should contact the St. Lucie Community Services Manager at (772) 462-1777 or TDD (772) 462-1 fnrt,�vht (48) hours prior to the meeting. JUI_ - 2006 CO. ADI'VI , OFFICE ST. LUCIE COUNTY TOURIST DEVELOPMENT COUNCIL MEETING WEDNESDAY, MAY 10, 2006, 12:30PM SUNRISE THEATRE 117 South 2"d Street, Downtown Fort Pierce The Tourist Development Council met on Wednesday, May 10t", at 12:30PM at the Sunrise Theatre, 117 South 2"d Street, Downtown Fort Pierce. Mr. David Jenkins, Executive Director of the Sunrise Theatre gave the TDC Council a tour of the facility. Commissioner Smith called the meeting to order at 12:50PM. Roll Call: Shelly Roche Members present: Commissioner Smith, Christine Coke, Patricia Christensen, Christopher Egan, Paul Taglieri Members absent: Marilyn Minix, Greg Shearhod, Glenn Jaffe, Simmie Burns Also present: Larry Daum, Staff; Gayla Barwick, Staff; Katherine Mackenzie - Smith, Assistant County Attorney; Tom Colucci, Treasure Coast Sports Commission; Diann McDonough, PGA; Rich Nalbandian, TCSC; Deidre Clayton, Sandhurst; Trudie Davis, Holiday Inn Express; Paula Larsen, Gold & Associates; Jan Hanac , Gold & Associates. Self introduction Commissioner Smith thanked Mr. David Jenkins, Executive Director of the Sunrise Threatre. CONSENT ITEMS: Motion by Mr. Egan, seconded by Ms. Christenson to approve minutes from April 12, 2006 meeting, unanimously approved. MANAGER'S REPORT: Mr. Daum said included in the TDC packet were the revenue charts. He said the revenue was up 2% from last year. He said it was a little up and down this year, not a straight number. Mr. Daum said he also included in the packet the Smith Travel Research and for the month of March was 90% occupancy. This is based on about 40% of our hotel rooms in the county. The revenue was about 115 — that was up 14%. Any questions? Page Two Tourist Development Council Meeting 05/10/06 Mr. Daum reported on the budget. He said in the packet was a revised budget. He said he had tried to parlay out where we are going to be at the end of this year and how much that drives forward into next year. Mr. Daum said the real question in his mind was the two categories we have to adjust. The first is the advertising dollars, which is in at $100,000 dollars this year. The $170,000 from last year, that included the $60,000 extra we carried over because of the hurricanes. The second one is the aid to private organizations. That is $132,000 and that $132,000 is made out — about $130,000 to Tom Colucci and $12,000 to our individual grants. Mr. Colucci said they had been approached by the Mets and also Doug Anderson what to program at the stadium. One of the budget requests for me was for about $130,000. He said they actually received $132,000 from us this year because of the increase request for dollars. He said he thought what they would be looking at, based on what they're going to do at the stadium, would be about $145,000 dollars because they were going to need those dollars to program. Tom said he would get with Commissioner later because they just got the information a week or so ago. Commissioner Smith asked what the program at the stadium would involve. Mr. Colucci said what he thought they were going to do — we want to bring baseball events to the stadium so we would program something in conjunction with the Mets. He said they were doing something the first week of July. He said they were going to be playing sports around the state of Florida. Also they were doing a tournament for the whole community where kids will come to the stadium which will help put tickets at the stadium. He said they had been told by the county and the Mets that they're open to possibly bringing something to the stadium every month, especially in the summer. Mr. Daum said there was a little flexibility in how we do the budget. He said he thought the revenue side was pretty decent. He said he had about a 5% or 6% increase for next year. He said he didn't see us bringing much more in, so it has to be the way we spend it. He said if we wanted to increase to $150,000 or $152,000 dollars on aid to organizations, then he would have to pull back on the advertising from $100,000 back down to $80,000. He said the $80,000 dollars is worth more than the $80,000 was last year because from the standpoint of there isn't the 15% to 17% replacement fee. Mr. Colucci said the Hilton Gardens would be on line by October/November. Kolter had been down this year quite a bit, so if we could bring more to the stadium — we were shut out of Kolter, they wouldn't let us bring teams to Kolter. He said he thought they were going to be able to go back into Kolter, there should be more revenue coming in. Page Three Tourist Development Council Meeting 05/10/06 Mr. Daum said we have two additional properties coming on line in Port St. Lucie next year through Port St. Lucie planning group. He said he worked with the planning group and they had given him some numbers — there is one building with 30 rooms and one with 110. Mr. Daum said he had talked personally with both the Hilton and Marriott. They are both interested. Marriott was talking about The Residence Inn which is a long term stay type facility. Hilton was talking about two other properties. He said the last he heard, one was down on Becker Road and the other one was on U.S. 1. He said he asked if they were going to build it on the Floridian and he said he didn't think so. Mr. Daum said from the projections standpoint he couldn't count on that being new revenue. Is it new revenue or is it revenue that is going to be pulled from one of these other properties. There has to be more demand there to build those rooms which we hired an agency. They guaranteed us the 25% increase in levels in the coming year. Mr. Colucci said they did have some new events. The swimming has brought a lot of room nights and they are coming back in November and there are some new events that are unauthorized ............... Mr. Daum said unauthorized is bringing us 33,000 overnight stays already. Mr. Jenkins said in the course of a year there was 90,000 people through Sunrise Theatre and he would guess that would result in 10-12,000 overnight stays. Mr. Daum said one other positive thing you want to think about, look at, and say whatever can happen next year, I'm not going to budget for it because then I don't spend more money than I have. All the budget numbers can be adjusted as the year goes through. As we see revenue grow, just as we have done every other year, if the revenue grows, we can do the same thing that has been done in the past — we'll come back and say our revenue is growing where would you like to put it. Would you like to put it in advertising, print material....... Mr. Colucci said trying to put marketing dollars together, especially print marketing and media, that was just the TDC money, but how about with the other cities, trying to work with them. If we are trying to market Port St. Lucie and Fort Pierce, why not try to co -market dollars, PGA, St. Lucie Mets and New York Mets. Mr. Daum said he thought there was an effort now to try and do that from the standpoint of the PGA, the Mets. The cities, I think at this point, certainly can Page Four Tourist Development Council Meeting 05/10/06 market these. (inaudible) for us to be the marketing for Tourism in the county, the entire county including cities...... Mr. Colucci said but you still do a campaign to market the cities...... Ms. Christenson said in 3-5 years their City Center would be up and running and would have a destination then. Mr. Daum said we were looking at next year and how you want to spend the $700,000 dollars. Some of the things there aren't many changes that can be done. He asked if they wanted to favor bringing in additional sporting events and doing those things, which would be the increase in the grant money by $20,000 dollars and decrease the advertising. Mr. Egan said he thought it was good to do something for the family, whether they're staying at a hotel or not they are still spending money. Mr. Daum said he wasn't advocating one or the other — we need both. Ms. Coke said the good point was they could measure when the TCSC does something and how many people are here and what happens. Perhaps that would be another way to measure the return we get on advertising. That would be one thing to consider. She said when she looks through Southern Living, sometimes she doesn't recognize our ads. She said if she sees it in one magazine, then goes to another magazine, it doesn't look the same. It isn't like I'm constantly seeing St. Lucie County........... the ad looks different each time I see it. Mr. Daum said they were working on that. Mr. Daum said he didn't need the final decision until next meeting. He said he would update the budget one more time before the next meeting with those changes in it so everyone will have a copy of what it would look like the other way, with things moved around. Ms. Coke said every time we have something come up with TCSC, we have difficulty getting the money. With SKA we didn't have to concern ourselves. They waited 60-90 days to get paid. Normally, we don't do that. This time around she said she had to use her credit card before they had TCSC money. Ms. Coke said there should be a contingency fund and a way to handle those situations. Mr. Colucci said the way other sports commissions operated was that you don't get your money from another sports commission until 60-90 days after the event. Page Five Tourist Development Council Meeting 05/10/06 Mr. Colucci said they were trying to do it within 30 days after the event or even the day the event happens. Mr. Daum said he thought there were two solutions to that question. Number one was we need to be processing the request sooner. Processing in two to three weeks before the event makes it difficult. He said the way we processed the grant last year was in two pieces. This year we will specify in there how to get access to the money. That was my problem, in not budgeting them together. Commissioner Smith said as we begin to have more events and there are these types of events, should TDC be charged with a purchasing card, signature authority for these last minute types of events. Ms. McKenzie -Smith said you could have one in the amount. Mr. Colucci said they could do that with American Express. He said that gave them a 30 day window. Mr. Dawn said the hope was that it was put through as one package, one grant with a monthly draw to handle the administrative costs and the grant for the other dollars being driven by request. He said we might be able to do this. Commissioner Smith said he really wouldn't like government to have that monitor of his money. He said contractors understood that, but he didn't think TCSC should have to wait for it. He said maybe that was something that needed to be discussed at some point. Mr. Daum said he would go ahead and move a couple of numbers around and update it again and put back on the agenda for the next meeting. He said he had one more 30 day period before he had to lock it down. He asked if that was agreeable with everyone. All agreed. Mr. Daum said in reference to the newspaper article in today's paper and possibly what it does is it will focus. He said he liked the comments that they are going to allow them to operate it from anywhere from one year to three years. It is now being advertised for sale. This was the largest hotel, room wise, that we had in the county so we really need to replace the meeting rooms. Ms. Christenson said in reference to our Civic Center — every time we get an additional one, they seem to disappear. Page Six Tourist Development Council Meeting 05/10/06 Mr. Daum said we were down to PGA, Club Med for meetings. GOLD & ASSOCIATES — STATUS REPORT Ms. Larsen from Gold & Associates thanked the TDC for having them attend the meeting. Ms. Larsen provided a handout for today's presentation. She said she urged everyone to study their public relations effort and said they had already written four good public relation releases and distributed to the corporate media. She said they had also done the PGA Village tenth anniversary press release, the Zora Fest Special Event, and the last one was done with the Savannas Preserve top ten campground ranking. Ms. Larsen this was just the kick-off of their public relations effort and as they go forward, there will be lot more things to write about. She said she was very impressed with the Sunrise Theatre venue. Ms. Larsen said Keith was sorry he couldn't make this meeting but he had a prior meeting, prior to our signing with you. His intention is to attend as many meetings as possible. She said in the last meeting Keith has distributed a copy of the research study and that is underway. All the efforts that are gotten from that will be accumulated, and I believe it's in the next 2-3 weeks, when we plan to have that study completed. She said they were really looking forward to taking that information and developing a marketing plan or strategic media plan and all of that will go into it. Ms. Larsen turned the presentation over to Mr. Hanak from Gold & Associates. Mr. Hanak said they had been working very closely with Larry developing comprehensive site plan for the St. Lucie County Website. Two of the goals for this site is going to bring your targeted audiences to the site that holds as much information about the county as possible. He said one of their goals is always to be able to have access to everything on the site with one click. We want this to be a power house for your marketing needs. When someone gets to the site, they are going to be able to look at anything they want to see; golf, fishing, theatre.....and get the information as quickly as possible. He said if they could make it a user experience that is very easy for the user and they can get all the information, then we have done our job. Mr. Hanak said because of that they were going to make a very comprehensive website. Mr. Hanak with the presentation went through some of the main topics of the website. Page Seven Tourist Development Council Meeting 05/10/06 Mr. Hanak did a PowerPoint presentation. He said that was the basic site plan that shows the main area — Beaches, Golf, Water activities, the Mets, Other Activities, Cultural Activities, Accommodations, How to Reach Us, Downloadable Brochure and Calendar of Events. Mr. Hanak said under About Us they focused a little about the different areas within St. Lucie County — Port St. Lucie, Fort Pierce, Hutchinson Island, Virtual Tours, Media Center, Weather, Press and Photo Gallery. He said there was also a Media Center which is very important for the media. Mr. Hanak said that a website was never 100%. He said they would be working closely with us to make sure any new information or changes that need to be made are made. For instance, if a hurricane has just gone by they would put on the homepage. Mr. Daum said he had discussions with staff in reference to a company called Dayjet about bringing in service to our airport. They are very impressed. They actually listed St. Lucie County International Airport on their website as a potential site. We need that site from the biotech side. This would give us access to other states directly. Mr. Hanak said last on the site was the Calendar of Events and it was linked through the Chamber of Commerce calendar. Mr. Hanak pointed out some of the designs that they were testing in our research study and is designed for comments from target audiences — we'll take all that information and will be able to design for your site and transfer to each of the other collaterals for the county. We will be using this in our research study currently and then use all the results from that to come up with a design for your website. Commissioner Smith asked if there were any comments. Ms. Larsen said they worked with a couple of the TDC's and said it was very exciting for them to work with such an involved local group. She said in the packet provided was their strategic questionnaire. She said they needed our help and assistance in getting feedback as we go to our media plan, our strategic marketing plan. She said it would be very helpful if they would fill the questionnaire and give them input. This would make the whole process stronger. Mr. Daum pointed out that something didn't have to be put in every space. If you don't want to answer a question, skip it. We can then put that all together and Page Eight Tourist Development Council Meeting 05/10/06 come up with brand image and marketing plan so we can get the targeted market we need and that is the goal. He said in order to do that they needed the input from the Committee and the knowledge from the TDC so it could be transferred to them. Ms. Barwick said if anyone wanted her to send them the questionnaire electronically, she would. Mr. Larsen again said she looked forward to working with the group and their enthusiasm was very exciting. Commissioner Smith said it was the perfect opportunity for them to come in for Tourism because at the county level we've gone from old brand to a new brand but yet people still have old letterhead ............ so we really appreciate what your company is doing. Ms. Larsen thanked everyone for being included in the meeting and said hopefully they could attend all the meetings. Commissioner Smith thanked Gold Associates. Commissioner Smith said last week he had the opportunity to go out to PGA for their second year anniversary. They had wonderful events for that. Hope we can continue this partnership because they put a lot of heads on beds. Mr. Colucci gave a grant of $2,000 dollars for the young adult's tournament so this is a wonderful opportunity for Tourism to get involved with the program. MARKETING: Ms. Barwick reported on the Grant Application for Frontline For Kids — Caribbean Fest 2006 Memorial Day to be held at Lawnwood Stadium, Fort Pierce. They are requesting a $2,000 dollar grant to pay for rental of the stadium and hotel. The targeted audience is the entire public. This is their third year. There is an estimated attendance of 3,000. The percentage of attendees from out of town is estimated at 25% and approximate number of room nights is 100-200 rooms. There was approximately 3,100 attending last year and 20% of attendance figures came from out of town. Ms. Barwick said last year they used a promoter. She said they got ticket information from actual tickets sold at the gates. Ms. Barwick said there are ten other organizations that participated in this event as co-sponsors. Page Nine Tourist Development Council Meeting 05/10/06 Ms. Barwick said the City of Fort Pierce approved $10,000 dollars for this program. Ms. Coke said at the City Commission meeting they were told that the County gave them $2,000 dollars from the TDC. Ms. Barwick said the organization will not receive the $10,000 in a lump sum but will have to submit invoices before they would get reimbursed for their $10,000. They are asking for the TDC's consideration for approving $2,000 dollars for this event. Ms. Coke said they had a check sheet that they have to attach when they submit an application. Ms. Barwick said she called the St. Lucie Chamber of Commerce regarding their sponsorship and was assured that Frontline for Kids were members of the Chamber. Commissioner Smith suggested that in the future, when the TDC receives a grant application that lists other sponsors, staff should contact them and find out how they are working with the event. Ms. Christenson asked if we could basically do the same as the City of Fort Pierce and say we can give them a certain amount of money. Ms. Barwick said yes, the TDC could approve any amount up to $2,000. Ms. Christenson asked approximately what it would cost to rent the stadium. Ms. Barwick said according to the paperwork, about $1,475. Motion by Ms. Christenson, seconded by Ms. Coke to approve grant in the amount of $1,475, unanimously approved. OTHER BUSINESS/PUBLIC COMMENT: None Adjourned: 1:45PM C tUn, ccoo, tr! V) O W) m � d o r CO C! 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T = W } * d Z t� O W a W om, } IL x W O O z o -� ta_ a ' Q tip ~ t� W it Tourism Budget 6/22/2006 Adj Estimated Actual Budget Actual Budget Description ------Account Number-- 2004-05 2005-06 2005-06 2006-07 Tourist Tax 611 5210 312100 551476 546708 559749 584978 Interest 611 5210 361100 2788 1000 4787 1500 Less 5 Percent 611 5210 389903 0 -27385 -29249 Carryforward 611 0000 389902 123348 206433 206433 152541 Transfer In 611 0000 381100 7000 7000 7000 7000 Total Revenue 684612 733756 777969 716770 Salaries 611 5210 512000 95545 104830 84937 104800 FICA 611 5210 521000 5794 6550 5109 6500 FICA Mandatory 611 5210 521100 1355 1530 1195 1520 Retirement 611 5210 522000 7188 9014 6556 11000 Group Insurance 611 5210 523000 13710 24390 14979 26640 Group Health 611 5210 523050 343 610 375 670 Life Insurance 611 5210 523100 463 580 353 420 EAP 611 5210 523200 3 0 0 10 Workers Comp 611 5210 524000 563 630 495 640 Unemployment 611 5210 525000 315 350 276 340 Total Salary/Benefit 125279 148484 114275 152540 Contract Services 611 5210 534000 25400 54000 89456 130000 Software 611 5210 534110 316 2500 2495 2750 Travel 611 5210 540000 -150 2000 0 2000 Communications 611 5210 541000 -869 1400 750 1000 Postage 611 5210 541300 15516 15000 10000 15000 Insurance/Bonds 611 5210 545000 0 1800 0 2000 Equipment Rental 611 5210 546005 28 0 0 Equipment Maint 611 5210 546006 235 0 0 Printing 611 5210 547000 15142 15000 9000 20000 Material Center 611 5210 547005 244 2000 1000 2000 Prom Activities 611 5210 548000 1970 5000 0 3000 Advertising 611 5210 548010 86749 185000 185000 100000 Entetrainment 611 5210 548060 502 1000 500 500 Tax Collector 611 1300 549100 Tax Collector 611 1300 549101 9893 15620 15620 15620 Office Supplies 611 5210 551000 303 1000 500 1000 Equipment 611 5210 551200 100 1000 Supplies Computer 611 5210 551501 50 500 500 500 Operating Supplies 611 5210 552000 75 100 100 Gas 611 5210 552500 40 0 Dues 611 5210 554000 1621 3000 2500 2000 Books 611 5210 554100 0 500 400 200 Training 611 5210 554200 0 1000 0 1000 Aid to Groups 611 5210 582000 107000 140000 165000 132000 Loan 611 8110 591000 18000 18000 18000 18000 G&A 611 1300 591100 27340 25457 25457 25457 Total Expenses 434684 638361 640653 627567 Diff 249928 95395 137316 89203 O m O aMMM CMMCl) (DLO MCOLOrr-0 Ln0L0)00 wMMCDCD00 wrcDCl) CC) C n M M6�P,:O v6a0 6M cM et 4 OO 6c6 ON cO w (D co co Ln co co w LO In LO LO LA Co (D LA Ln LO to CD 0 w CO cD LO LA to CO Ln (0 H y E 0 e e � o N LO LA Ln Ln lL') 0 Ln n n n w wwww (O CDOMNN NnnNN NNNOOLn Ln Ln Lp Ln Ln Ln Q, y Errrrr to r rr0��0 rQ)tTOO OOOOOOO Or r rr N 0 N N N N N N N N N r r N N r r N N N N N N N N N N N N N N y 7 y � y C y C C U U OOwn to Co Co 0wwww c0 c0 c000O0 00000 y00000 cL M M M M M M M N N N N N N N N N N N N N N N N N N M M Cl) CO 0 IL` y ul y C d U p)NNOLnLAw V;COMOV;LnLn Or-:9U OLnMnLC)CPO(gcicl On t cO N n (n O o et tt V) w N w r w (D Ln CO V• V LO V CO LO r n n r O n M Ln LnW N N r N r N N N r-�t N M Ln NLnr NMNNNN rM N- N � O C M LO et v M CD et c0 co c0 v CD Cl) 0 Ow Cl)CD NA 00 c0 MNON MO cO of j nco MN V'Ln co M�'T CY)e-n wr CD Ln co M Ln CO 0) N U, NIn n0) M cny n LnOOnrN CD Oc r-Ln rl,,(p w O Lnr wN Oc' V'•t Nit (D(O Lqr MO `M c0 L_»NLnN V Ln c- Ln 00 CO O rh n N N v M W) f-c00) MN Ln COOn LnN d ).M OV' MON n COMM_ NN nMOCOOMLnMOM0C0 cgOMMw V•CO N Cl) LA n.- I, I.- LO -t M— 0M000 LA(On V v_r wNM w OO LANa nCON G yM-o LC)MNNN CNNNMciCC7 Ln V'LnvCMN(+)MMNCn VMr V•LOCOV'MLO Oar Nn Ln OHO V; CO OrO Ln(P Mr Ln n Qf r Ln N 0� Mr O cp O O M CO OM L ON co M CV .-LO Mn MCC triMw�CCO 0 N(D n M � w CO 00 cn M C'M co vc'0 C r N CV r r r r ' ' -.0 go E wnNwnNMwCDN0It0 nwMrM V t-N V'n0 MMV'0N_0N0 V' �M cpr w n a 0 n v w N N w 0 w w n It r cD V•M nO w LAV•0M V•LO N0N nNM0ra V'nn w COr WN0r Mr'It CO CM CD N n n Ln O On G NLA E do N:ONNOcCO'0 dPA VLn (OOLnCCOMLnMN V•�0000cn V iao 0 �LnCDet V'NaItMM It It VI LnvLOLnvNvvvMvLAvwvvLnvvN y H A LA w Ln Ln LA LAq Ln Ln w r*.� n CO 000001� n Ip I,n OR v! nOO Mrr t NNNN CV CV C r IT 9 CA CC cM N CA CA (O CD CQ 19T M M CO CO r CV MCn O CO CD Ln _ U ' e 3 N LA O LL) O LA In O Lnr O n On In w 0 0 r0 O Ln c0 O r WrNrLO—�0 7MMM N�LAwOMtnNMLA0MNMwrwNwMW0 r (0-0)— 0 0) r r CA h CO LA r r CO t0 cn w (O CO n a0 LO Lp 0 Ln N 0 Ln CO 1� 0 vn cO-- nLn OOnN Ln o 6-SON LA ONNNa Mc4c6C; O4& CO cO w CO (D w CO CO CO Ln O w too w o w w CD w w w w w w w^ fD w w w (D y M M Cl) cm V: 00 M 0 n or et Ln N(O o q It q cq n O) q Mr nCON Nn cO nvN L U OMOCV MML�MnMLn CV � nLOnMN MwNNOLO Ln I'-. 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LUCIE COUNTY SPECIAL EVENTS GRANT APPLICATION PACKET 2300 Virginia Avenue, Ft. Pierce, FL 34982 ♦ (772) 462-1535 ♦ FAX (772) 462-21320 1-800-344-TGIF TABLE OF CONTENTS - History of the Tourist Development Council 1 .......................... - Objectives of the Special Event Program ....................................... 2 - Criteria for Evaluation of Funding Application 3 .............................. - Eligible Grant Applicants........................................................................ 6 - Grant Application Timetable.................................................................. 7 - Application Review Process 8 ..................................................................... - Application ...................................................................................................... 9 HISTORY OF TOURIST DEVELOPMENT COUNCIL The St. Lucie County Board of County Commissioners (BOCC) created the Tourist Development Council (TDC) by ordinance in November 1983. The Council serves in an advisory capacity to the BOCC in matters of tourism development. The Tourist Development operating division is known as the St. Lucie County Tourism Office. The TDC is comprised of a nine -member board that represents hotels, businesses, and elected government officials. The TDC was established, based on statutory guidelines, to oversee programs that will promote and advertise St. Lucie County as a visitor destination and to increase the number of overnight stays in the county. Funding for the TDC Special Events Grant program comes from 1% of a 5% resort tax placed on short term rentals of hotels, motels, resorts, RV parks, campgrounds, condominiums, and apartments of six months or less in St. Lucie County. 1 2300 Virginia Avenue, Ft. Pierce, FL 34982 (772) 462-1535 FAX: (772) 462-2132 1-800-344-TGIF OBJECTIVES OF THE SPECIAL EVENT GRANT PROGRAM The objective of the Tourist Development Special Event Grant Program is to promote local quality events, while enhancing St. Lucie County as a visitor destination by encouraging more overnight stays through special events. Tourist development funding will be given to projects, which have the greatest potential to bring visitors to St. Lucie County who will stay in hotels, motels, resorts, recreational vehicle parks, and campgrounds. Priority will be given to requests that will generate tourism during periods of low occupancy at St. Lucie County accommodations. A special event must first and foremost attract visitors to St. Lucie County and increase business, conventions, meetings, and/or vacation travel. The increased visitation should increase lodging occupancy. Special Events grant funds are intended to supplement the sponsoring organization's budget, but are not intended for the purpose of placing ads. 2 2300 Virginia Avenue, Ft. Pierce, FL 34982 ♦ (772) 462-1535 ♦ FAX: (772) 462-2132 ♦ 1-800-344-TGIF CRITERIA FOR EVALUATION OF FUNDING SPECIAL EVENT GRANT APPLICATIONS The kinds of events described herein are eligible for grant funds at the discretion of the TDC. The TDC will take into consideration the nature of the proposed special event and its effect upon tourism and the local economy in St. Lucie County. These events must complement the efforts of the TDC by demonstrating an ability to attract tourists. Priority will be given to multiple day events occurring during non -peak times, midweek programs, or events which target markets not currently reached. In order to qualify for a Tourist Development Council Special Event Grant, an organization must meet the following criteria: 1. Organizations will be required to offer an event that will promote tourism into St. Lucie County along with enhancing the quality of life for the local residents. The event should add to the visitor's experience, encourage visitors to extend their stay, provide for excellent "word of mouth" advertising, and enhance their time in St. Lucie County. 2. Event will be marketed to the fullest extent possible in an effective manner that will attract more tourists and increase their length of stay. 3. Programs, festivals, or special events should have a history of or the potential for attracting out -of -county visitors either as participants or spectators who will stay overnight in hotels, motels, resorts, RV parks, campgrounds, and other short term accommodations. 4. Sporting events must be planned to attract large number of competitors and spectators. 3 2300 Virginia Avenue, Ft. Pierce, FL 34982 ♦ (772) 462-1535 ♦ FAX: (772) 462-2132 ♦ 1-800-344-TGIF 5. Promotional events and/or competitions must utilize or display significant features of St. Lucie County and will encourage overnight stays. 6. If requested, applicant shall allow the TDC or its representatives' permission to conduct surveys during the event. If a survey is conducted, the survey results will be tabulated by the TDC. 7. An organization will be ineligible to apply for a grant if admission to any attraction, event, activity, or point of interest is based upon a membership fee or other means of exclusive admission, rather than general admission open to the public at large. 8. If requested, applicant shall allow the TDC to distribute tourist information brochures at the event or facility. If necessary, brochure holders will be furnished by the TDC. 9. Project should have clearly identified objectives, realistic timetable for implementation and have sufficient additional funding sources available that will be utilized to accomplish the event's stated objectives. 10. The organizers must demonstrate a willingness to work with the tourism industry, plus have local community support and interest for the event. 11. The project should help strengthen St. Lucie County tourism's position as a destination and encourage additional room nights. GRANT FUNDS MAY NOT BE USED FOR: 1. Local advertising or promotional expenses in conjunction with an event to increase the awareness of St. Lucie County. 2. Construct or improve publicly owned sports or meeting facilities. 3. Legal, medical, engineering, accounting, auditing, planning, feasibility studies, or other consulting services. 4 2300 Virginia Avenue, Ft. Pierce, FL 34982 ♦ (772) 462-1535 ♦ FAX: (772) 462-2132 ♦ 1-800-344-TGIF 4. Salaries or supplements to salaries for existing or future staff, or employment of personnel to the project or event. 5. Real property or capital improvements to privately owned facilities. 6. Tangible property including, but not limited to office furnishing or equipment, permanent collections, or individual pieces of art. 7. Interest or reduction of deficits and loans. 8. Expenses incurred or obligated prior to or after the grant project period. 9. Prize money or scholarships. 10. Travel expenses. 11. Private entertainment, food, and beverages. 12. Activities and events intended only for the applicants membership or local community. 13. Printing of newsletters to members only. 14. Activities and events which do not promote tourism in St. Lucie County. 5 2300 Virginia Avenue, Ft. Pierce, FL 34982 ♦ (772) 462-1535 ♦ FAX: (772) 462-2132 ♦ 1-800-344-TGIF ELIGIBLE GRANT APPLICANTS The following requirements must be met by an organization seeking to qualify for tourist development funds: 1. Applicants must be an organization formed to promote the interests of businesses, or organizations formed to promote the interests of citizen groups and visitors. 2. The special event or program for which funding is sought must be promotional in nature and must meet criteria related to tourism as set forth in this application. 3. Applicants must produce an event that will generate additional room nights into St. Lucie County. 4. Applicants and/or their members must demonstrate the experience or ability to produce the kind of event or program for which funding is being requested. 5. Applicants must be properly established and existing under Florida law and in good standing with all legal requirements of the State of Florida. GRANT FUNDS The Tourist Development Council will grant up to $2,000 to an approved Special Event activity that will generate room nights into St. Lucie County during the event. Please note, only one grant application will be considered per event. 6 2300 Virginia Avenue, Ft. Pierce, FL 34982 ♦ (772) 462-1535 ♦ FAX: (772) 462-2132 ♦ 1-800-344-TGIF GRANT APPLICATION TIMETABLE Application must be submitted 90 days prior to event. Tourism staff will review the application for completeness. An incomplete or insufficient application will be returned. After review, the application will be submitted to the TDC Grant Committee for review, after the evaluation, the application will be presented to the TDC at the next scheduled meeting. No application will be considered by the TDC prior to review by Tourism staff and the TDC Grants Committee. Once the application has been processed by the TDC, the Tourism Manager will notify all applicants if the grant has been approved and the amount of dollars being distributed or advise if the grant was denied. The applicant and the Tourism Manager shall execute a grant contract prepared by the St. Lucie County attorney's office, and then presented to the Board of County Commissioners for final payment approval. The TDC reserves the right to alter or cancel all or any part of this Special Event Grant program at any time. NOTE: Should a significant Special Event Grant request be made that falls short of the required 90 days in advance of the event period, the Tourism Manager will review the request. If the event warrants, a special meeting of the Review Committee may be called to consider the grant application. 7 2300 Virginia Avenue, Ft. Pierce, FL 34982 ♦ (772) 462-1535 ♦ FAX: (772) 462-2132 ♦ 1-800-344-TGIF APPLICATION REVIEW PROCESS The following procedures shall be used by an applicant to secure support of a Special Event Grant: A. The TDC Reviewing Committee will consider only one Special Event Grant application per event. B. Applicants are required to submit an original and four (4) copies of the completed grant application to the St. Lucie County Tourism Office. An incomplete or insufficient application will automatically be returned. C. The TDC Grant Review Committee reserves the right to request additional information beyond what is required in the funding application. D. The TDC Grant Review Committee will evaluate grant applications to determine if they meet the established criteria for funding. Only those requests that have the greatest potential to increase room nights in St. Lucie County will be considered further. E. The TDC Grant Review Committee will present their findings to the St. Lucie County Tourist Development Council and to the Board of County Commissioners for final payment approval. All materials submitted with the grant application will become a matter of public record, open to inspection as provided in Chapter 119, Florida Statutes. 8 2300 Virginia Avenue, Ft. Pierce, FL 34982 ♦ (772) 462-1535 ♦ FAX: (772) 462-2132 ♦ 1-800-344-TGIF ST. LUCIE- COUNTY FORT PIERCE �%S ,MST DEVRPPMENT PORT ST LUCIE Cod C4 ��JJ HUTCHINSON ISLAND FLORIDA SPECIAL EVENT GRANT APPLICATION TDC APPLICATION: Must be typed or clearly printed. If a question does not apply, write N/A in the blank. Use additional sheets of paper if necessary. 1. Name of Event: 2. Location of Event: 3. Event date(s): 4. If application is approved, what dollar amount of grant is being requested? (Maximum $2,000) 5. What will grant dollars be used for during the event? 6. Name of person filling out this application: 7. Phone: 8. Name of organization you represent: 9. Mailing address: 10. City: State: 11. Phone: 0 Fax: Zip: 2300 Virginia Avenue, Ft. Pierce, FL 34982 • (772) 462-1535 • FAX: (772) 462-2132 • 1-800-344-TGIF 12. If grant is approved, please list the name and title of person authorized to sign a grant contract between your organization and St. Lucie County. Name: Title: 13. Describe the purpose/mission of your organization: 14. How long has organization been in existence?: 15. Number of members in organization: 16. What are your event's goals and objectives? 17. Who is your target audience? 18. Is this a first time event? Yes No, if no how many years has event been held? 19. What is the anticipated attendance at your event? (You must give an estimate or your application will not be reviewed) 20. What percentage of attendees will come from out of town? (You must give an estimate or your application will not be reviewed) 21. Approximate number of room nights anticipated for your event? (You must give an estimate or your application will not be reviewed) . 22. List hotels, motels, or RV Parks that your organization plans on utilizing for this event: 10 2300 Virginia Avenue, Ft. Pierce, FL 34982 ♦ (772) 462-1535 ♦ FAX: (772) 462-2132 ♦ 1-800-344-TGIF 23. What was the number attendance at last year's event? (if applicable) If possible, provide copy of attendance records. 24. What percentage of above attendance figures came from out of town? (If applicable) 25. List hotels and other paid accommodations that can verify number of room nights that were generated from last year's event: (If applicable) OR - have these properties submit, in writing, these numbers and attach to application. 26. Will other organizations participate in your event as co-sponsors? If so, please list: 27. Give a brief narrative of overall concept of event using an additional sheet of paper. Please limit your response to 300 words or less. 11 2300 Virginia Avenud, Ft. Pierce, FL 34982 ♦ (772) 462-1535 ♦ FAX: (772) 462-2132 ♦ 1-800-344-TGIF Representative filling out application, please read and sign the certification below: I have reviewed the attached grant application to the St. Lucie County Tourist Development Council. I understand the grant funding requirements stated therein. I assert that the information contained in this application and any attachments are accurate and complete. I realize that these representations will be relied upon by the TDC and the Grant Review Committee. Please check: I have enclosed one (1) original and four (4) copies for the TDC. I understand that any grant funding I receive requires my organization to include the phrase, "Event sponsored in part by the St. Lucie Tourist Development Council" on flyers and/or sponsor board. Signed Print Name Submission Deadline: Date All completed applications must be received 90 days prior to the event to the: St. Lucie County Tourism Office Attn: Grants Department 2300 Virginia Avenue Fort Pierce, FL 34982 772/462-1535 (2"d Floor of Civic Center Lobby) 12 GATourism\WP\wp\Grants\Spedal Event App.docJune 20, 2005 a�6 b SPECIAL EVENT GRANT APPLICATION FOR 29TH ANNUAL NATIONAL BIKERS ROUNDUP August 1 — 61 2006 St. Lucie County Fairgrounds Fort Pierce ST.. LUCIF COUNTY FORT PIERCE ST DEVaPPMENT PORT ST LUCIE \Y` cod" HUTCHINSON ISLAND FLORIDA SPECIAL EVENT GRANT APPLICATION TDC APPLICATION: Must be typed or clearly printed. If a question does not apply, write N/A in the blank. Use additional sheets of paper if necessary. 1. Name of Event: 204 Anowd AjOAv1 bikers Ro447X'Lr 2. Location of Event. 3. Event date(s): 4. if application is approved, what dollar amount of grant is being requested? (Maximum $2,000) �2,ovo 5. What will grant dollars be used for during the event? Mv'ee-h9., Pvtalkw-h'vs 6. Name of person filling out'this application: 1Lwtr3 f�enl 7. Phone: 614" 30�)'- 231 8. Name of organization you represent: &0Lu2 LV C'D m m I-�> �- 9. Mailing address: 10. City: i\1 1 am l State: L Zip: 33 (q 7 11. Phone: Fax: 1-&44, _ ,As j-- jZ)g7 r. 12. If grant is approved, please list the name and title of person authorized to sign a grant contract between your organization and St. Lucie County. Name: key i td &� r (y Title: ' 0 - ChawMaA 13. Describe the purpose/mission of your organization: 701 CIO CGla4n P-&L! y �i l�(�+' Y � SAS AC,CL fi-r C:.i,-►c:,yt q borsfs 4+W , 4C znc my CLYAWS Con to-5 f4 m aA ae-r 4i„ e fV 4_fi n 14. How long has organization been in existence?: 15. Number of members in organization: r�'`i= oL�r►b� �S 16. What are your event's goals and objectives? Acrack- t:t1a�i►t1 Ca✓w° r,u r �l�t� c y Ct ►'.�� tt�1a. �n�V`�r�n1�.��-� .�,r to.� � �.;z 17. Who is your target audience? _ Mod rcyclisrs a�±ei s, &OfWZ- pw-'O I d- 18. Is this a first time event? Yes X No, if no how many years has event been held? 2 gc4s 19. What is the anticipated attendance at your event? (You must give an estimate or your application will not be reviewed) 20. What percentage of attendees will come from out of town? (You must give an estimate or your application will not be reviewed) 21. Approximate number of room nights anticipated for your event? (You must give an estimate or your application will not be reviewed) . 0 Ali, ,Ct145 22. List hotels, motels, or RV Parks that your organization plans on utilizing for this event: AEI hotels w*%(ti wr2. race a 51, Uclt. 10 23. What was the number attendance at last year's event? (If applicable) o = op f If possible, provide copy of attendance records. 24. What percentage of above attendance figures came from out of town? (If applicable) *70,0/0 25. List hotels and other paid accommodations that can verify number of room nights that were generated from last year's event: (If applicable) toc l NC IC �ntlQ `lw ,klaz�- S Q)e tic4.eL OR - these properties submit, in writing, these numbers and attach to application. 26. Will other organizations participate in your event as co-sponsors? If so, please list: 14CWi iy Oct* Ia Syn Neu cc, 27. Give a brief narrative of overall concept of event using an additional sheet of paper. Please limit your response to 300 words or less. Representative filling out application, please read and sign the certification below: I have reviewed the attached grant application to the St. Lucie County Tourist Development Council. I understand the grant funding requirements stated therein. I assert that the information contained in this application and any attachments are accurate and complete. I realize that these representations will be relied upon by the TDC and the Grant Review Committee. Please check: I have enclosed one (1) original and four (4) copies for the TDC. _ I understand that any grant funding I receive requires my organization to include the phrase, "Event sponsored in part by the St. Lucie Tourist Development Council" on flyers and/or sponsor board. j Signed' / keyi,16 ptvv-q Print Name Submission Deadline: Date All completed applications must be received 90 days prior to the event to the: St. Lucie County Tourism Office Attn: Grants Department 2300 Virginia Avenue Fort Pierce, FL 34982 772/462-1535 (2"d Floor of Civic Center Lobby) 12 ..... \lw- - Aww I..ww Is Inn% 0 0 0 w rri LL 0 Y w w 3 W s a z le lt� It C) U cL I ct O o ca cn a� o w� `�b 8�i.� y >'cr. CA cz N .Cy .-. fia co CZ rA m � .� 0. .�. � d N � M Nl >� Po•a N� can c�a� c'o,•"" c d �o58o� w�a`c�ii�xN°o1C', p>°pc :wN 'C Ti N �y Lr Gzl N O ^•� E �' a7 �•' Yl y cCcts d 0 N d cc 7 N N d y 0 U EiO c OD TL Q O U o y E •2 N y U 3 zc = d 7 jy N > 0 N a2 ,c g� co v is,o J CYO 0 WC.).ER TCPalm To print this page, select File then Print from your browser URL: http://www.tcpaim.com/tcp/local_news/article/0,2545,TCR_16736_4805216,00.html 40,000 bikers to rumble into Fort Pierce By REBECCA PANOFF rebecca.panoff@scripps.com June 28, 2006 FORT PIERCE — Tens of thousands of bikers will descend on St. Lucie County in August when the 29th Annual National Bikers Roundup sets up camp at the fairgrounds. Members of several motorcycle groups made a presentation to county commissioners Tuesday morning, telling them about the event, which was held in North Carolina last year. The roundup will run Aug. 1 to 6. The event, which is being conducted for the first time in Florida, is expected to bring more than 40,000 bikers to town and fill up hotels up to 100 miles away. Event assistant co-chairman Carl Laury said there could be anywhere from 70,000 to 90,000 attendees passing through the gates of the roundup before the week ends. County officials called the roundup the largest county -hosted event in history. "... If it all comes down like it's predicted, this will make history for us. This (kind of event) was just what we were looking for," said Sherry McCorkle, fairgrounds manager. "I believe it will put our site on the map ..." The event also is expected to have a huge economic impact on the county, with McCorkle predicting at least $10 million spent during the event week. St. Lucie County beat out several other Florida locations to hold the roundup, including the Gainesville and Daytona Beach areas, Laury said. "St. Lucie offered a number of things we couldn't duplicate in other places," said Laury. "It offered us the open space and the ability to get on I- 95 and the turnpike ... what was really important was that the St. Lucie County fairgrounds offered all of that and they were willing to work with us." Another event co-chairman, Kevin Perry, first noticed the area when he worked on the Treasure Coast for FEMA in 2004 and 2005. Perry put St Lucie County on the list of possible sites and it turned out to be the organization's strongest candidate, Laury said. According to the contract between the organization and county, the county will receive $50,000 for rental of the facility and 30 percent of the concessions sold during the event. McCorkle said the county negotiated the contract with the group Between rental costs, bands, equipment, security and other expenses, Laury estimated it will cost from $200,000 to $300,000 to put on the event. Along with musical acts like Jeffrey Osborne, Norman Brown and Robert Lockwood Jr., there will be food, a Harley Davidson fashion show, rodeo exhibition and children's activities. As part of the event, attendees host the annual God's Wheels Food Drive and this year's proceeds will go to the Treasure Coast Food Bank. The group also awards several scholarships during the event and will host the Sister to Sister "It's a Woman Thang" seminar, which will feature information including motorcycle riding tips, hair tips, health information and information about domestic violence. 29th Annual National Bikers Roundup. When: Aug. 1 through 6. Where: St. Lucie County Fairgrounds, 15601 West Midway Road, Fort Pierce. Cost: $20 general admission; RV spots $100 for the week, advance reservation required; regular camping available at no cost. For more information, visit www.nbrkcmo.com. (E) Page 1 of 1 Gayla Barwick - St. Lucie County Welcomes the 29th Annual National Bike Round Up From: Linette Trabulsy To: Trabulsy, Linette Date: Monday, June 26, 2006 4:30 PM Subject: St. Lucie County Welcomes the 29th Annual National Bike Round Up St. Lucie County, Public Information Office 2300 Virginia Avenue Fort Pierce, FL 34982 www.co.st-I ucie.fl.us For more information, contact: Linette Trabulsy, Public Information Officer (772) 462-1791 Office TrabulsL_@coat-iucie.fl.us FOR IMMEDIATE RELEASE .�,� � . L � ST. LUCIE COUNTY WELCOMES THE 29TH ANNUAL NATIONAL BIKE ROUND UP Fort Pierce - June 26, 2006 - St. Lucie County welcomes the "29th annual National Bike Round Up" to the St. Lucie County Fairgrounds from August 1-6, 2006. An estimated 40,000 motorcycle riders from across the United States will come to Fort Pierce for the event and, based on last year's figures, generate an economic impact of over $30 million to the area. To kick off the event, members of the Florida Round Up Committee will make a presentation to the St. Lucie County Board of County Commissioners on Tuesday, June 27th at 9 a.m. in the County Commission Chambers located at 2300 Virginia Avenue in Fort Pierce. Committee members will give an overview of the event as well as announce plans for the Treasure Coast Food Bank to be the beneficiary of monetary and food donations at the event. For more information about the event, contact Media Manager Carl Laury at (727) 235-3083 or by email at road.dog@v_erizon.net. Additional details about the event are attached and can also be found at the events website at www.nbrkcmo.com. Linette Trabulsy Public Information Officer St. Lucie County 2300 Virginia Avenue Fort Pierce, FL 34982 (772) 462-1791 Fax (772) 462-6409 file:HC:\Documents%20and%20Settings\Gayla\Local%20Settings\Temp\GW } OOOO 1.HTM 6/26/2006 CPO Offices of the Florida Roundup Committee PO Box 972225 Miami, Florida 33197-2225 April 14, 2006 Press Release #1 The Florida Roundup Committee has announced it is hosting the 29`h Annual National Bikers Roundup starting August ls` and ending August 6th. The event is held each year in a different state by different motorcycle clubs. The event is open to riders of all types of motorcycles and the general public is invited. The location for the event will be the St Lucie County Fairgrounds on sr70 just west of Ft Pierce, Florida. This years event is the first time the National Bikers Roundup has come to the state of Florida and promises to be a great opportunity for motorcycle riders from across the country to visit the Sunshine State and enjoy it's many offerings. The Roundup is the largest minority owned camping rally in the United States and offers 6 days of fun and friendship for the general admission price of $20. The event opens it gates on Tuesday morning August 1st at 6am. At that time visitors literally from around the world will be able to enter and set up their campsites. There are RV spots available, with water and electricity, by advance reservation but they are going fast. Other areas for camping will accommodate tents or RVs but without hookups. The major offering of the Roundup is the same as prior year's events "camping". Since it is a camping rally attendees get to know each other and renew old friendships with past attendees. There will be a variety of food vendors offering a wide range of menus. Also as Roundup events in the past the event doesn't close at night but instead continues 24 hours a day until the official end at 9am Sunday August 6`h Attractions planned for this year's event include Demo Rides hosted by the Harley Davidson Motorcycle Company. Their entire lineup of bikes will be available for interested riders to actually test ride on local county roads. There will be a Bike show offering trophies for many categories of bikes. Also featured will be nationally known bands and a few local acts as well as a top headliner yet to be announced. The main stage will be in a covered facility so there is no chance of rain causing a problem. There will also be DJs around the clock playing the latest tunes for your enjoyment. As always the Roundup will offer skill contests where riders can compete against each other for a chance to win a trophy. Kids also will have coordinated activities to participate in. As with previous events there is no additional charge to participate in or enjoy the entertainment on site. The Official charity of the National Bikers Roundup is the God's Wheels MC Food Drive. Hosted by the God's Wheels MC the drive's goal in 2006 is to collect over 100,000 pounds of food for distribution to the needy in the St Lucie County area. Of course they will accept monetary donations also. Working with the local St Lucie county (:D agency we have arranged for a pickup of the collected items on Friday from the event site. Those interested in contributing don't have to attend the event however; they can make a donation of food or money in the name of the God's Wheels MC Food Drive at their local food bank. For Additional information contact our Advertising/Media Manager Carl "Road Dog" Laury at 727-235-3083 or by email at road.dog(averizon.net. RV advance reservations are being handled by Robert Yancey at 786-243-9731 box 3, there is a $100 charge for spots offering water and electricity. Interested vendors can receive a Vendor Package by mailing $5.00 to the Florida Roundup Committee P.O. BOX 1159 Land O Lakes Florida 34639. To recap the information: Florida Roundup Committee is hosting the National Bikers Roundup August 1" thru August 6t' St Lucie County Fairgrounds (sr70 west of Ft Pierce) $20 general admission covers all events and onsite entertainment for the entire 6 days. Food Vendors and Vendors of motorcycle related items will be onsite. Harley Davidson's Demo Rides unit will be in attendance. Live entertainment will be featured Skills contests with trophies as prizes will be hosted Bike Show with trophies will be held on Saturday God's Wheels MC is accepting canned food or cash donation for the local Food Banks All types of camping are available at no additional charge, except water/electrical RV spots are $100 for the week advance reservation required. All persons are welcome to attend Any motorcycle make or model is welcome FLORIDA ROUNDUP COMMITTEE, INC V e.V\ Ze>cAC_ May 31, 2006 Dear Sir or Madam: The National Bikers Roundup is a 28-year-old organization of individuals with a common interest in motorcycling, community service, and charity. This event is the largest minority owned and operated motorcycle camping rally in America. Our showcase event is the annual camping and bike rally. Member groups in each state compete yearly to have this event held in their home state and the Florida Roundup Committee (FRC) is pleased to announce that following an aggressive campaign, we will be hosting the 2006 rally in Fort Pierce, Florida. Loyal bike enthusiasts from all over the world will travel to our state in support of our philanthropic missions and to enjoy some good clean family fun. In addition to enjoying fellowship and live entertainment with fellow bikers, participants will also participate in spirited competitions and community involvement activities, as well as events that support charitable organizations, including God's Wheels Charity, the National Bikers Roundup designated charity and the FRC's academic scholarship fund, which will select one child from each of the eight cities represented by the Florida Roundup Committee. Since its inception, the success of this event has depended on the generosity of sponsors. Organizations and companies such as Harley-Davidson, Honda, and Suzuki have previously given their charitable dollars in support of the Roundup in return for advertising and name recognition opportunities and the local economic development boost this event provides. In an additional effort to support the Treasure Coast Food Bank and the local community, the FRC has 4ki reserved several pages in our event Souvenir Book for purchase by local businesses and organizations. The Souvenir Books will be provided to event patrons upon arrival. We hope we can count on your advertisement support as we strive to make the 2006 rally the best Roundup ever. Please complete the enclosed Advertisement Information form by 1 July 2006 and mail it to: Florida Roundup Committee P.O. Box 972225 Miami, FL 33197-2225 For questions regarding advertisement opportunities, please contact Kevin Perry at (614) 306-5036. For more information on the National Bikers Roundup, visit www.nbrkcmo.com . Florida Roundup Committee Advertisement Invitation 2006 NATIONAL BIKERS ROUNDUP ADVERTISEMENT OPPORTUNITIES a Advertisement Size Cost Full Page* $300 One-half Page* $150 One -quarter Page* $75 * Maximum of three (3) colors per add Company or Organization Name: Contact Name: Address: Phone: Fax: Email address: Kevin Perry Co Chairman Florida Roundup Committee, Inc. Phone: (614) 306-5036 Email: perrykm@cdm.com Florida Roundup Committee Advertisement Invitation s SPECIAL EVENT GRANT APPLICATION FOR FLORIDA EAST COAST DISTRICT CONGRESS OF CHRISTIAN EDUCATION July 16 — 22, 2006 Event will be held at various local Missionary Baptist Churches in Fort Pierce ST. Luu& CouNTY FORT PIERCE ST DEVEIQPMENT PORT ST LUCIE \\ Code, HUTCHINSON ISLAND FLORIDA SPECIAL EVENT GRANT APPLICATION TDC APPLICATION: Must be typed or clearly printed. If a question does not apply, write N/A in the blank. Use additional sheets of paper if necessary. 1. Name of Event: r4orl d'v Eo.s-k e'hP�j s�,a 2. Location of Event: 1.iet, -ez- Ch u rlhe S 3. Event date(s): 4. If application is approved, what dollar amount of grant is being requested? (Maximum $2,000) ia000' od 5. What will grant dollars be used for during the event? bole eosfs 6. Name of person filling out'this application: ^TT/`L Wal:50`7 7. Phone: 'l7Z 3"70 - 6400 8. Name of organization you represent: Aeu/ Nouhl Z I ' .&E Cbarch 9. Mailing address: -L�j A&r4H 3-6'ee 10. City: 1:�- Aiert_z' State: g— zip: 3�9 sa 11. Phone: 7qj �� l.� � 3tZgq Fax: _-7ZZ,-L�1ot> - 1,-4 E 2300 Virginia Avenue, Ft. Pierce, FL 34982 • (772) 462-1535 • FAX: (772) 462-2132 • 1-800-344-TGIF 12. if grant is approved, please list the name and title of person authorized to sign a grant contract between your organization and St. Lucie County. Name: -7-o-hOa Title: Pas nr 13. Describe the purpose/mission of your organization: 14. How long has organization been inexistence?: 15. Number of members in organization: SE'e 16. What are your event's goals and objectives? Sew & rF4 <1-)ccf 17. Who is your target audience? 411 wrh,l� �a s s,�s re an h B. is this a first time event? Yes >f No, if no how many years has event been held? 19. What is the anticipated attendance at your event? (You must give an estimate or your application will not be reviewed) 20. What percentage of attendees will come from out of town? (You must give an estimate or your application will not be reviewed) So'/. 21. Approximate number of room nights anticipated for your event? (You must give an estimate or your application will not be reviewed) . 22. List hotels, motels, or RV Parks that your organization plans on utilizing for this event: - 4�Qt"4t:2� su,�l Ii�f5-Z ld)P.3Afr-A-7 lV4 - 10 2300 Virginia Avenue, Ft. Pierce, FL 34982 ♦ (772) 462-1535 ♦ FAX: (772) 462-2132 ♦ 1-800-344-TGIF 23. What was the number attendance at last year's event? (If applicable) (06P If possible, provide copy of attendance records. 24. What percentage of abo a attendance figures came from out of town? (If applicable) �5 � 25. List hotels and other paid accommodations that can verify number of room nights that were generated from last year's event: (If applicable) ��Uh l I'►� mri�r t a Ave OR - have these properties submit, in writing, these numbers and attach to application. 26. Will other organizations participate in your event as co-sponsors? If so, please list: A)1A 27. Give a brief narrative of overall concept of event using an additional sheet of paper. Please limit your response to 300 words or less. 11 2300 Virginia Avenud, Ft. Pierce, FL 34982 ♦ (772) 462-1535 ♦ FAX: (772) 462-2132 ♦ 1-800-344-TGIF Representative filling out application, please read and sign the certification below: I have reviewed the attached grant application to the St. Lucie County Tourist Development Council. I understand the grant funding requirements stated therein. I assert that the information contained in this application and any attachments are accurate and complete. I realize that these representations will be relied upon by the TDC and the Grant Review Committee. Please check: X I have enclosed one (1) original and four (4) copies for the TDC. _ I understand that any grant funding I receive requires my organization to include the phrase, "Event sponsored in part by the St. Lucie Tourist Development Council" on flyers and/or sponsor board. Signed Print Name Submission Deadline: Date All completed applications must be received 90 days prior to the event to the: St. Lucie County Tourism Office Attn: Grants Department 2300 Virginia Avenue Fort Pierce, FL 34982 772/462-1535 (2"d Floor of Civic Center Lobby) 12 G:kTourIsrn%WP\wp%Grants\Special Event App.docJune 28, 2005 Office of the President — Congress of Christian Education Florida East Coast Missionary Baptist Association, Inc. Rev. Jimmie L. Bryant — DPM, B. S., Ms. R. Ed., D. MIN A FE CA Facts & Information FL East Coast Congress of Christian Education Rev. C. P. Preston, Jr. Mission Statement: The District Congress is the Modexator training arm of the Florida East Coast Baptist Association. It is our desire to train and teach all church workers in all church related areas. We will use the Bible as our guide and the trinity, the Father, Son, and Holy Ghost as the models for understanding leadership in the church. Date of Organization: The Congress is an auxiliary to the Florida East Coast Missionary Baptist Asso- ciation and was organized in 1903. It began as the Sunday School and BTU Convention. In 1958, the FEC accepted and changed the name to its present -District Congress of Christian Education. GG Number of Member Churches: The Association is made up A1J of well over 135 churches, from Homestead to Cocoa, FL. &PPrPX 100 rn rnbFr'b ea.ek7 . Goals & Objectives: LP 1. Train all churchs and Christian workers. l� 2. Regiously educate the young people & children of the FEC. 3. Train all youth in the areas of public speaking through our Oratorical Commission. 4. All the youth to display their talents in the Arts by participating in our Youth Pageant which consist of dramatical acting; singing, and litergical dance. 5. Assist pastors in training workers in FEC churches by conducting Congress Leadership Schools. 6. Attendance: The average attendance over the past 2 years has been 110 churches. 1899 NW 64t6 Street, Miami, Fl 33147 Office: (305) 691-1661 - Fax: (305) 694-8100 Our district Congress meets annually for one week and bears the responsibility of insuring that our association pastors and teachers maintain their certification, by providing opportunities for all members to become certified and complete the COPP (Certificate of Progress Program) Program. This year, Fort Pierce has been chosen to host this worthy event and to accomplish this goal, we are utilizing many city businesses and officials. There are seven churches in our area that are members of the Florida East Coast Baptist Association with an average membership of 150 parishioners. The week will commence with a local program that will provide an opportunity for unification of these churches and local governmental officials. ST. LUCIE COUNTY TOURIST DEVELOPMENT COUNCIL i �I I 0 WEDNESDAY, APRIL 12, 2006 I 12:30 P.M. - Conference Room Three AGENDA CALL TO ORDER-----------------------------------------------------------------COMMISSIONER SMITH IIROLLCALL------------------------------------------------------------------------STAFF III SELF INTRODUCTION OF GUESTS --------------------------------------------COMMISSIONER SMITH IV CONSENTITEMS: ----------------------------------------------------------------COMMISSIONER SMITH A. Approval of Minutes of February 8, 2006 V MANAGER'S REPORT ------------------------------------------------------------ LARRY DAUM - Tourism Revenue - 2005/2006 Budget - Preliminary 2006/2007 Budget VI TREASURE COAST SPORTS COMMISSION ------------------------------------ TOM COLUCCI - Quarterly Report - Bid Activity VII MARKETING----------------------------------------------------------------------GAYLA BARWICK - Renewal Grant Applications - Zora Fest 2006 - Indian Pow Wow Tourism Activities VIII OTHER BUSINESS/PUBLIC COMMENTS --------------------------------------COMMISSIONER SMITH IX ADJOURNMENT Please note, meetings are tape recorded. Anyone with a disability requiring accommodation to attend this meeting should contact the St. Lucie Communftf exWc anoger at (772) 462-1777 or TDD (772) 462-1428 at least forty-eight (48) hours ' 1 '� prior to the meeting. ST. LUCIE COUNTY TOURIST DEVELOPMENT COUNCIL MEETING WEDNESDAY, FEBRUARY 8, 2006 12:30PM — 3RD FLOOR CONFERENCE ROOM The Tourist Development Council met on Wednesday, February 8th, at 12:30 PM in Conference Room Three, 2300 Virginia Avenue, Fort Pierce. Commissioner Smith called the meeting to order at 12:35pm. Roll Call: Shelly Roche Members present: Commissioner Smith, Christine Coke, Marilyn Minix, Chris Egan, Glenn Jaffe, Paul Taglieri Members absent: Patricia Christiansen, Greg Shearhod, Simmie Burns Also present: Larry Daum, Staff; Gayla Barwick, Staff; Roscoe Minnis, Staff; Shelly Roche, Staff; Katherine Mackenzie -Smith, Assistant County Attorney; Tom Colucci, Treasure Coast Sports Commission, Rich Nalbandian, Treasure Coast Sports Commission; Mary Palczer, Kolter Resorts & PGA Village; DiAnn McDonough, PGA Self Introduction CONSENT ITEMS: Motion by Dr. Jaffe, seconded by Ms. Minix to approve minutes from January 11th meeting, unanimously carried. MANAGER'S REPORT: Mr. Daum passed out the revenue chart. He said we were up $15,000 dollars over last year and in total we're up about 10% this year over last year. Mr. Daum said he didn't get a chance to print out the Smith information but will have that at the next meeting, which will give you the occupancy rates, rack rates, etc. He said he had that information available. Mr. Daum said as everyone was aware the contract with the previous advertising agency was not renewed. It was decided after four years it was time to move on and look for a different approach. We went out for an RFP. There were seven agencies that responded. Out of the seven, four were asked to come back in and make one more presentation. The four groups were brought back in and at that point we tried to get the TDC to come sit in, purchasing disagreed and said Page Two Tourist Development Council Meeting 02/09/06 that couldn't be done because they would have had to be involved from the beginning. The group selected the Gold group. Staff in the selection group included Faye Outlaw, Purchasing, the legal department, Gayla Barwick and Eric Gill who was the experience from previous times. We found, what we think, is a group who does a tremendous amount of research of what your strengths are and why the people are coming. They have a very creative and innovative approach on how they go after them. That can be joint advertisements, whether it be the Mets or PGA. They had some new concepts that we hadn't heard of in terms of how they find some of their ads. Mr. Daum said what they would like to do today is let Keith Gold tell you about his program. We are to the point where I am going to go to the County Commissioners and ask for the okay to move forward and negotiate a contract. The contract is probably going to be for the balance of this year and then through next year. Mr. Daum introduced Keith Gold, President/CEO, Gold & Associates, Inc. Mr. Gold gave a verbal/visual presentation. He passed out informational packets. Mr. Gold said their organization usually works on a flat fee for governmental offices. Mr. Egan said coming from huge corporate branded environment when you mention St. Lucie County what comes to your mind. Over the last couple of years it was kind of all over the board -it's the Mets season, it's the PGA, it's fishing, beach and golf. He said he thought we needed a brand because when you close your eyes and say St. Lucie County it has to have some type of brand, but not a spectrum of twenty things, it needs to be brought down to 4 or 5 which we have done in probably the last year. Mr. Daum said what he thought would happen would be to sit back and we'll come in and access our assets, resources within the area. We know what the strong resources are — the Mets, the golf, the beaches.....1 hope we can pull those together so it doesn't look like it's a campaign for the Mets over here and then it's a campaign for the beaches over here. Somehow we need to come away with the whole picture. Mr. Daum said he had slowed down on the Website because he knew we were in this process — we're almost there. We could update the Website if we had to within the next two weeks. He said what he would like from the Council at this point is your yes, go ahead and let's go to the next step, which is to talk about Page Three Tourist Development Council Meeting 02/08/06 negotiating the agreement and moving forward with at least a beginning of the plan to do the conversion or transition from where we are to where we're heading. Mr. Egan asked if that was on the Website or advertising. Mr. Daum answered advertising. Commissioner Smith asked Mr. Daum if he was just looking at this for BOCC to go ahead and look at numbers. Mr. Daum said yes. Motion by Mr. Taglieri, seconded by Mr. Egan to negotiate an agreement with Gold Association, unanimously carried. Commissioner Smith said to Mr. Gold that it was a great presentation and he appreciated it. Mr. Daum continued with the Manager's Report..... Mr. Daum said he took the Fire Grant application around, staff made the recommendation — they wanted $6,000 dollars, Mr. Colucci was giving them $2,000. The Board said they would give them $4,000. The Board approved a grant of $4,000 dollars. Ms. Coke asked if that was coming from TDC funds or the County's funds. Mr. Daum said it would come from TDC funds. Ms. Coke said she had a problem with that. She said that two meetings ago the TDC said no and the last meeting they clearly said no. Ms. Coke said for instance she thought the presentation was fantastic but every other time we had marketing we had presentations from several people and this Board has made a recommendation. Ms. Coke said if the TDC was only here to walk in and accept what they were being handed, she had better things to do with her hour and a half. She said she didn't understand why if this Board recommended no, twice, because she knew for a fact by speaking with several County Commissioners that they were not told this. Page Four Tourist Development Council Meeting 02/08/06 Mr. Daum said he could assure the TDC that each one of the Commissioners were told. He said actually he didn't think the TDC turned it down, he thought the TDC turned it over to Mr. Colucci to make the decision and that was the way it was told to the Board. Ms. Coke said she didn't think it was explained clearly to County Commission because when she spoke two County Commissioners, they told her (inaudible)... Commissioner Smith said even though he was not here he spoke with Larry about this — on the front page of the package it explains it — it was $2,000 dollars by TCSC that was given and we're giving $4,000 dollars to make the $6,000 and that conversation was on the Board's documentation. Ms. Coke said the reason we said we couldn't give them the $4,000 was because he did not provide what we requested of him as far as documentation that TV was going to be outside the area. Commissioner Smith said that Larry Daum has read the documentation and staff's recommendation is that. TDC's recommendation is why. Ms. Minix said her understanding was they didn't really put any heads on beds either. Mr. Colucci said they put some, very few. He said for $6,000 dollar grant that he wants is for season and will put some heads on beds. The other part which he has to pay $2,000 dollars is for season and the rest he's still looking to determine is for the championship they just had in January, which is probably going to be around $2,000 or $2,500 from us. Mr. Daum said the $6,000 dollars was the total. Dr. Jaffe asked what happened with the original idea of giving them credit. Mr. Daum said the $6,000 dollars is what they are paying for the use of Lawnwood. Dr. Jaffe asked if we were still giving it directly to them. Mr. Daum said it was probably going to be a check that will be signed back over to the County. Page Five Tourist Development Council Meeting 02/08/06 Mr. Daum said he wanted to make everyone aware of what happened and he understood their concerns. Ms. Minix said they all voted against it. Mr. Egan said, not the last meeting, but the meeting before he said if he were to vote that day for or against the Fire grant, he would vote against it. Is it back on the table again? Ms. Minix said no it wasn't because it has already been approved. Ms. Coke said what was the point of their even discussing it. Mr. Daum said the next grant was the TCSC grant. He said the Commission told him they would not approve paying out $30,000 dollars in one lump sum and said I didn't have the ability to do that. Mr. Colucci said they had that ability for four years. He asked Commissioner Smith if he was at the BOCC meeting yesterday. Commissioner Smith said yes.... Mr. Colucci asked him if he voted against that. Commissioner Smith said it didn't come to vote..... Mr. Daum said he walked it around and the Commissioners were not going to approve it. He said they asked him to rework it, which he did. He reworked it to where it said we were going to give you $15,000 dollars up front and then replenish that $15,000 with another $15,000 in $5,000 dollar increments. The $30,000 is still on the table, it's just the way it is being distributed. Mr. Colucci said his question was you talked to Commissioners and said they would never do that — they did it for five years straight. They not only gave us $30,000, they gave us all the money up front. He said they spend $4,000 dollars each year for an audit to find out what we do with our money. Mr. Daum said what he was saying was when they said they didn't want to do that, I went back to what you said you could live with..... Page Six Tourist Development Council Meeting 02/08/06 Commissioner Smith said he thought the best feel you could get probably isn't from this group. The one thing you can say and I think it is very important that everyone realize it, as far as judiciary responsibility, we do have a Clerk of Court and he is the person that has his signature on those checks and with that there are a lot of things he has come and talked with the Commissioners about the way he would like to see finances expended throughout the County. Mr. Colucci said he didn't want to go to the Commissioners. Mr. Colucci said he thought Larry had done a great job, but he was trying to understand the mode they were in. Is it because of the hurricanes and we're strapped for cash? When you say you don't trust an organization or Mr. Daum with that money or with the budget, I have a problem with that..... Mr. Daum said that was beyond his ability to approve..... Mr. Colucci asked Mr. Daum if he had a budget he worked with. Mr. Daum said yes. Mr. Colucci asked Mr. Daum how that money was released. Mr. Daum answered if it was more than $5,000 dollars he has to have approval on it. Mr. Colucci said his problem was with the payroll. He said St. Lucie County was the only one that ever helped them because by getting all the money from St. Lucie we have been able to go back and bill the other counties and make sure we can pay payroll. He said Mr. Daum had helped tremendously. Mr. Colucci said he couldn't make his organization grow if their dollars are continued to be reduced and given to them on a monthly basis. St. Lucie County gives us the most and helps us the most, but the problem is managing the day to day funds and trying to pay payroll. Mr. Daum said maybe the Board didn't realize, but when we set Tom up, we set him up with front end loan on his cash. We give him $20,000 dollars in the first month and then drop it down to $15,000 and then $10,000 and he basically has all his administrative cost by the end of six or seven months. Page Seven Tourist Development Council Meeting 02/08/06 Mr. Colucci said right now in grant dollars he had a total, if you put the Fire in there and I give them the $4,500 dollars I'm at $17,000 dollars more money that I need that is due and payable for the first quarter because I spent $15,000 for the fishing. He said he was already over and has people asking him for money from the last quarter that I can't pay because I don't have the money. Commissioner Smith said what you do, as yesterday's agenda package stated, you write out how you spent the $15,000, you come back at the same time and say you need the other $15,000 and what you intend to do with it. Mr. Colucci said he may not be able to tell all the uses for it. Commissioner Smith but you know what you can tell us. Mr. Colucci said he had Triple (inaudible) coming up which could be $5, 6 or 7 thousand dollars this summer, but there are other grants that could be coming up that we could go after that he didn't know what they are. If the $15,000 dollars is on the table and all I have to do is send Larry a notice saying I need another $5,000 and if he doesn't have to go back for Board approval, that is fine. Mr. Daum said that was exactly how it was. Mr. Daum said it was an in between mode from the TDC recommended, but it is something that works that keeps Tom in cash and gives us the ability so I don't have to go back to the Board. Mr. Colucci said the issue for next year was the Law Enforcement they are bidding on. He said it could be $50,000 again. The $20,000 that St. Lucie paid for each year - is that going to come out of my $30,000 dollar budget. Mr. Daum told Mr. Colucci that anytime he got involved in those kind of big deals that are that way, he thought he had to come back and they have to be treated as a separate deal then we have to go to BOCC, because if we don't you'll never have enough..... Mr. Colucci said he had to make a presentation March 11t" and commit dollars to their bid. He said he was going to do that based on the fact he has $30,000 sitting for that year anyway. Once I know we have the bid I'll come back to you and tell you this is what we have to have and then you can present it. Dr. Jaffe said what if Tom came to the point where he gets the big things and the timing of the meetings and he needs the money before the next meeting. Page Eight Tourist Development Council Meeting 02/08/06 Mr. Daum said that was discussed at last meeting or meeting before last and what he heard was Tom has about 45 days usually on the big stuff to make it work. Forty five days should be enough to get in that cycle and do that. Mr. Daum said if it didn't work that way then........ Ms. Coke said they knew it didn't work that way because they knew for the $15,000 fishing tournament in September and the funding wasn't until the middle of December. She said if she hadn't personally known the people that cooked the dinner and told them she would write them a personal check for them to hold until the County pays, the SKA tournament would not be coming back in April or November because there would have been no dinner if I hadn't done that. Mr. Daum said the issue was if you're doing an event in that September/October period when you're going through the transition from one year to the next year, we probably do need a longer time period. Dr. Jaffe said if he understood correctly the protocol was that if that situation comes us, say the Law Enforcement games come up and you need $20,000, do you come to us and ask and then it goes to the BOCC. Mr. Daum said that was correct. Dr. Jaffe asked if there was any way they could leave standing consent so you could just go to the BOCC if a situation comes up so you don't have to wait for the TDC. Mr. Colucci said he didn't know if that was a problem because the TDC meets each month. Dr. Jaffe said what if for some reason we didn't have a monthly meeting. Mr. Colucci asked if he and Larry could take it to the BOCC without the TDC recommendation. Mr. Daum said he would prefer not to do that. Ms. Minix said everyone was aware that we want those games here and she said she thought they could pre approve it under those circumstances. Mr. Daum said the other thing he could do was, although it won't be an official vote, is if something like that came up and on the spur of the moment we needed Page Nine Tourist Development Council Meeting 02/08/06 an answer or we needed an opinion of this Council, we could call and tell them the situation and see what they thought. He said Katherine, County Attorney would tell him that was not an official vote. Ms. McKenzie Smith said no, that was not an official vote and you would have to be very careful because of the Sunshine Law problems. Mr. Daum said we could poll the Council and give them the basic facts and ask for a yes or no. Mr. Colucci said they had two or three fishing tournaments coming in that quarter and he has no money left. We are going to need the other $15,000. He said his problem was if they spend it and we give you an idea of what we think we're going to spend - As of right now we are already over budget. Commissioner Smith said as we have done in years past what your realities are so each year we know what those are..... Mr. Colucci said what was going to happen was - St. Lucie County sits in the middle of these two counties. Every report we give you St. Lucie County is the biggest benefactor of what we do. Our grant dollars are going to have to grow from this county if we're going to bring in more events. It has to be more than $30,000. We need to be looking at planning an arena also. Commissioner Smith said he would return a call to Mr. Colucci and asked him to also contact the other Commissioners so we can look at your long terms and see what we're talking about for the next two to five years. Mr. Colucci said he had a report but would like to wait for the next meeting in March. Commissioner Smith asked Mr. Minnis and Ms. Barwick if there was anything major to be discussed at this meeting, if not we'll do at next meeting. PUBLIC RELATIONS -MEDIA STREAM — No report MARKETING — No report OTHER BUSINESS/PUBLIC COMMENT - None Adjournment: 2:OOPM TDC Meeting April 2006 Revenue is about flat with last year — See attached exhibit. 2005-2006 Budget — At the end of February 2006 we appeared to be in line actual with budget. I will do a detailed budget comparison for our next meeting. 2006-2007 Budget — A preliminary budget must be submitted by the end of April. However, it can be adjusted until July. I would like to give provide some of the key assumptions at this meeting then have a detailed discussion at the May Meeting. Key assumptions; Revenue projected to increase 7% in 06-07 why — Courtyard, Holiday inn Express and Ocean Village are coming back on line. Hilton will be open. Best Western and Comfort Inn will be for the full year. Salaries and Benefits — up 5% Advertising Agency increased to $120,000 from $22,000 but this includes the survey work (estimated at $60,000) and a reduction of placement fees (estimated at $25,000). The net difference is $13,000. Advertising reduced to $100,000 from the $165,000 in 05-06. Please note that we increased advertising in 05-06 by $60,000 due to the carry forward. The elimination of placement fees makes the $100,000 equal to $115,000. Aid to Groups — TCSC at $120,000 which includes $90,000 for administration and $30,000 for bids. Plus grants of $12,000. This is the last loan payment of $18,000. We are projecting a carry forward of $60,000 into 07-08. Prior to the May meeting, I will have an updated projection for 05-06 and then incorporate those figures into a revised 06-07 budget. The two key areas that we will need to discuss are the advertising and aid to groups. Tourism Budget 2/27/2006 Adj Actual Budget Actual Budget Description ------Account Number-- 2004-05 2005-06 10/1-2/23 2006-07 Tourist Tax 611 5210 312100 551476 546708 74677 584978 Interest 611 5210 361100 2788 1000 426 1500 Less 5 Percent 611 5210 389903 0 -27385 -29249 Carryforward 611 0000 389902 123348 247520 124282 Transfer In 611 0000 381100 7000 7000 7000 Total Revenue 684612 774843 75103 688511 Salaries 611 5210 512000 95545 104830 40048 FICA 611 5210 521000 5794 6550 2423 FICA Mandatory 611 5210 521100 1355 1530 567 Retirement 611 5210 522000 7188 9014 3123 Group Insurance 611 5210 523000 13710 24390 8835 Group Health 611 5210 523050 343 610 221 Life Insurance 611 5210 523100 463 580 175 EAP 611 5210 523200 3 0 0 Workers Comp 611 5210 524000 563 630 235 Unemployment 611 5210 525000 315 350 132 Total Salary/Benefit 125279 148484 55759 155900 Contract Services 611 5210 534000 25400 80000 130000 Software 611 5210 534110 316 2500 2495 2500 Travel 611 5210 540000 -150 2000 0 2000 Communications 611 5210 541000 -869 1400 185 1500 Postage 611 5210 541300 15516 15000 1858 15000 Insurance/Bonds 611 5210 545000 0 0 0 Equipment Rental 611 5210 546005 28 0 0 Equipment Maint 611 5210 546006 235 0 0 Printing 611 5210 547000 15142 15000 931 20000 Material Center 611 5210 547005 244 2000 555 2000 Prom Activities 611 5210 548000 1970 3000 0 3000 Advertising 611 5210 548010 86749 165000 62144 100000 Entetrainment 611 5210 548060 502 1000 175 500 Tax Collector 611 1300 549100 2240 Tax Collector 611 1300 549101 9893 15620 15620 Office Supplies 611 5210 551000 303 1000 313 1000 Supplies Computer 611 5210 551501 50 500 275 500 Operating Supplies 611 5210 552000 75 100 Gas 611 5210 552500 40 0 Dues 611 5210 554000 1621 3000 1500 2000 Books 611 5210 554100 0 500 500 Training 611 5210 554200 0 1000 1000 Aid to Groups 611 5210 582000 107000 150000 81000 132000 Loan 611 8110 591000 18000 18000 18000 G&A 611 1300 591100 27340 25457 25457 Total Expenses 434684 650561 209430 628477 Diff 249928 124282 -134327 60034 Lf) to tO tO_ o ° lM O Q! to '4t r oD O N p to N C! 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F L O R`1 D A ZORA FEST SUMMARY CULTURAL AFFAIRS Tourism and Economic Development Grant No. C05-03-116 DEPARTMENT JON WARD, DIRECTOR The first annual Zora Fest was held on Saturday, May 14th on the campus of Lincoln Park Academy. Leading up to the main event were several smaller events. On Wednesday, May l lth, local artist Anita Prentice unveiled a mosaic rendering of Zora Neale Hurston at the Picture Perfect Gallery in downtown Fort Pierce. On Thursday, May 12th, the Women with Words Book Club hosted a review of Hurston's autobiography Dust Tracks on a Road. On Friday, May 13th, Bob Carter's Repertory Theatre Company of West Palm Beach staged the play "Spunk" at the Lincoln Park Academy auditorium. Hurston scholars Lucy Anne Hurston and Deborah Plant made remarks before the play and signed their books at a reception afterwards. On Saturday, May 14th, a festival was held on the grounds of Lincoln Park Academy. There were thirty-eight vendors selling food, art, jewelry, books and clothing. Vendors were from Fort Pierce, Port St. Lucie, Stuart, Jensen Beach, Pompano Beach, Jacksonville, St. Petersburg, Melbourne, Fort Myers, Ocoee and Orlando. Ten of the vendors were from out of the tri-county area. The festival had continuous entertainment on two main stages, plus special activities and performances for children in a specially designated area. Performers included Judah Williams and Sankofa, the Kuumba Dancers, the George Nixon Jazz Quartet, Injoy, the Ossie Wright Group,storyteller Madafo Lloyd Wilson and Zora reinactor Phyllis McEwen. There were also lectures throughout the day featuring Hurston scholars Stetson Kennedy, Pam Bordelon, Valerie Boyd, Deborah Plant and Lucy Anne Hurston, plus a lecture by the inventor of the first black baby doll, Sarah Creech. On Sunday a jazz brunch was held at the Governor's Grill, which had approximately 100 attendees. The estimated number of attendees at the festival was approximately 1,000. A group of young volunteers did a survey of zip codes and those staying in hotels. Unfortunately they only polled people for a couple of hours. The zip codes they recorded are as follows: 30344, 32208, 32310, 32909, 32960, 32962, 33407, 33433, 33455, 33460, 33462, 33705, 33712, 33906, 34761, 34945, 34946, 34947, 34948, 34949, 34950, 34951, 34952, 34953, 34956, 34957, 34962, 34982, 34983, 34988, 34994, 34996, 92270, with approximately 15 staying in hotels. 26 room nights were booked for the presenters at the Comfort Suites, 6505 Metal Drive, Fort Pierce. I have enclosed a brochure outlining all of the events and a poster advertising the event. Please note that the Tourist Development Council is listed as a sponsor on both. )OSEPH E. SMITH, District No. 1 - DOUG COWARD, District No. 2 - PAULA A. LEWIS, District No. 3 - FRANNIE HUTCHINSON, District No. 4 - CHRIS CRAFT, Disrricr No. 5 County Administrator - Douglas M. Anderson 2300 Virginia Avenue • Fort Pierce, FL 34982-5652 • Phone (772) 462-2548 - FAX (772) 462-1769 web site: www.co.st-lucie.fl.us 4 0 ST. LUCIE COUNTY Y FORT PIERCE �& 0�ST DEVEJPPM COd"PORT ST LUCIE HUTCHINSON ISLAND FLORIDA ato ` SPECIAL EVENT GRANT APPLICATION TDC APPLICATION: Must be typed or clearly printed. If a question does not apply, write N/A in the blank. Use additional sheets of paper if necessary. 1. Name of Event: ZC*,A Fe:ST 2-00(40 2. Location of Event: I`' GD t"� PAi�'j)F m� 3. Event date(s): I APR I L 2A4, Z00(o 4. If application is approved, what dollar amount of grant is being requested? (Maximum $2,000) 4 Z 5. What will rant dollars be used for during the event? dC)n0roLrjvM c�scrs 6 out this application: Debra brjs�vn Name of person filling t pp 7. Phone: 012) q (nZ `,)s7q S 8. Name of organization you represent: ST Lucke CcxxQ1,, 0XAA1'XLP11 PGu ks QOuOCl 9. Mailing address: �Oo . SDI R1� �IVR l ll 10. City: 'Fo RA- 4)te p-Ce. State: F L- Zip: S� 11. Phone: C-j, '1 Z� CP Z 7 Cn i Fax:(-? 1 Z) 4(P Z 17Coq ,'W�.��. 2300 Virginia Avenue, Ft. Pierce, FL 34982 • (772) 462-1535 • FAX: (772) 462-2132 • 1-800-344-TGIF i 12. If grant is approved, please list the name and title of person authorized to sign a grant contract between your organization and St. Lucie County. 13. Name: Tebra erwor) Title: T i re c, k, r Describe the purpose/mission ofryouf organization: To a c. f a s ram. 14. How long has organization been in existence?: • mar �►V��✓ 15. Number of members in organization. 15r 60cC. 16. 17. 18. What are your event's goals and objectives? ereal t iz ,al-sfC�lact' h1 e , Who is your target audience? a- j I (*fstp l in Cuf-k)�a l rut l sm Is this a first time event? Yes_ No, if no how many years has event been held? paviellsly- 19. What is the anticipated attendance at your event? (You must give an estimate or your application will not be reviewed) 1, VCQ - 10 (20t) 20. What percentage of attendees will come from out of town? (You must give an estimate or your application will not be reviewed) 25 ° p 21. Approximate number of room nights anticipated for your vent? (You must give an estimate or your application will not be reviewedf 22. List. hotels, motels, or RV Parks that your organization plans on utilizing for this event: gym, -Ok.} SLtj-JE11-S 10 2300 Virginia Avenue, Ft. Pierce, FL 34982 ♦ (772) 462-1535 ♦ FAX: (772) 462-2132 ♦ 1-800-344-TGIF 1 23. What was the number attendance at last year's event? (If applicable) I'M ':;kocv If possible, provide copy of attendance records. 24. What percentage of above attendance figures came from out of town? (If applicable) ,�c)jjo 25. List hotels and other paid accommodations that can verify number of room nights that were generated from last year's event: (If applicable) 0,0 m- 4- ALL A72—S OR - have these properties submit, in writing, these numbers and attach to application. 26. Will other organizations participate in your event as co-sponsors? If so, please list: ST- LLlCtE 4t5TCJ�tC-M1�. SLRClE`f�( 27. Give a brief narrative of overall concept of event using an additional sheet of paper. Please limit your response to 300 words or less. !� -Q -e- ojz-,Q o c.� e -1� 11 2300 Virginia AvenuO, Ft. Pierce, FL 34982 ♦ (772) 462-1535 ♦ FAX: (772) 462-2132 ♦ 1-800-344-TGIF RUNE c.ouNTv f L O R 1 D A Cultural Affairs Department MEMORANDUM, DATE: February 17, 2006 TO: Tourist Development Board pj__ FROM: Debbie Brisson, Director RE: ZoraFest 2006 — The Mystique of Zora Famed African -American novelist, playwright and social anthropologist Zora Neale Hurston spent her last years in Ft. Pierce, passing away in 1960. In the ensuing years, she has become an international cultural icon, wit her books selling in the millions of copies, one of which, Their Eyes Were Watching God, the subject of an Oprah Winfrey -produced movie starring Halle Berry and thelight behind a huge festival in Eatonville, FL. In January, the 17th year of the festival, over 125,000 people were drawn to Eatonville and the economic effect was estimated at over three million dollars. St. Lucie County is presenting the second annual ZoraFest, The Mystique of Zora, April 28 — 30th. The event will be held on the campus of Lincoln Park Academy where Hurston briefly taught. The festival will have a kickoff event on Friday Night featuring a Florida Humanities Council presentation of "Voices of the Harlem Renaissance" on the stage at the Magnet School of the Arts in Ft. Pierce. On Saturday, ZorFest 2008 will feature a street festival with food and art vendors, book booths and Zora related booths. Additionally, four lines of attractions will be occurring simultaneously all day during the festival. On the main outdoor stage, musical or theatrical entertainment will be performed on the hour, featuring professional dancers, griot storyteller Madafo, poets and musicians such as the Sankofa Rhythm Ensemble. In the main lecture hall, a series of scholarly lectures will be presented by major Hurston scholars such as Statson Kennedy, author of The Klan Unmasked, Dr. Karla Caplan, author of Zora Neale Hurston, A Life in Letters, Dr. Robert Hemenway, author of Zora Neale Hurston, A Literary Biography, Dr. Deborah Plant, author of Every Pot Must Sit On Its Own Bottom: The Philosophy and Politics of Zora Neale Hurston, and Valerie Boyd, author of the critically praised biography of Hurston, Wrapped in Rainbows. Festival attendees will have an opportunity to join in a question and answer period after each presentation and discuss the various subjects. A book signing will also take place for each author. In a second hall, we will be presenting the Sankofa, African American Museum on Wheels, considered to be one of the foremost collections of African American history readily available in the United States today. At the same time, on our youth stage we will be presenting local talent including the Avenue "D" Boys Choir, the Helen Abbot Theater of Hope dancers and the winners of our Middle School storytelling and High School rap contests. We will also providing a children's area filled with games and activities and we plan to give away books to the first 250 children in attendance. A soon to be announced "head liner" is scheduled to appear on our main stage following the days activities. Additionally, we are planning an event with the state director of the Zeta Phi Beta Sorority, Inc. to attract Zetas from all over the state to our event. The festival will conclude with a Sunday brunch at the Governor's Grill with Lucy Ann Hurston scheduled as the keynote speaker, giving our attendees reason to spend two nights in St. Lucie County. Should you have any questions or need any additional information, please do not hesitate to contact me at 462-2548. We thank you in advance for your support of ZoraFest 2006. IZ Representative filling out application, please read and sign the certification below: I have reviewed the attached grant application to the St. Lucie County Tourist Development Council. I understand the grant funding requirements stated therein. I assert that the information contained in this application and any attachments are accurate and complete. I realize that these representations will be relied upon by the TDC and the Grant Review Committee. Please check: ✓' I have enclosed one (1) original and four (4) copies for the TDC. ✓ I understand that any grant funding I receive requires my organization to include the phrase, "Event sponsored in part by the St. Lucie Tourist Development Council" on flyers and/or sponsor board. Signed Print Name Submission Deadline: b 7 /,�, 620- 6, 11 Date All completed applications must be received 90 days prior to the event to the: St. Lucie County Tourism Office Attn: Grants Department 2300 Virginia Avenue Fort Pierce, FL 34982 772/462-1535 (2"d Floor of Civic Center Lobby) 12 G:\Tourism%WP%wp%GrantsISpecI&I Event App.docJune 28, 2005 Page 1 of 1 Gayla Barwick - Zora Fest! The Mystique of Zora From: Linette Trabulsy To: Trabulsy, Linette Date: Thursday, March 30, 2006 11:17 AM Subject: Zora Fest! The Mystique of Zora Media Release Further Information, Contact: Debra Brisson St. Lucie County Cultural Affairs Council (772) 462-1767 Five Nationally -Acclaimed Authors On Tap for Second Annual Zora Fest! Five nationally -known authors and researchers on the life and literary accomplishments of the late Zora Neale Hurston will be discussing The Mystique of Zora at the second annual Zora Fest!, April 28 through 30 at Lincoln Park Academy and several other venues in Fort Pierce. The festival itself will be Saturday, April 29 at Lincoln Park Academy in Fort Pierce. Admission is Free. Serving as the keynote speaker for the event will be Lucy Anne Hurston, niece of the famed Harlem Renaissance author who died in Fort Pierce in 1960. Hurston discussed her aunt's literature and relationships with her family at last year's festival. Hurston's book about her aunt, Speak, So You Can Speak Again, includes a CD of sound from the Federal Writers Project audio tapes recorded by Zora Neale Hurston, as well as family recollections of their aunt. Hurston will appear on Sunday, April 30, through the support of the St. Lucie Historical Society. New to the festival will be Dr. Robert Hemenway, chancellor of the University of Kansas, who wrote Zora Neale Hurston: A Literary Biography. At a Hurston presentation many years ago, Hemenway is credited with inspiring a new biography on Hurston by pointing out it was time for a new work and must be written by a black woman. That woman turned out to be author Valerie Boyd, who was in the audience that day. Her book, Wrapped in Rainbows: The Life and Times of Zora Neale Hurston, is now considered the most -acclaimed biography of Huston. She is a former journalist with the Atlanta Constitution and Journal and appeared as the keynote speaker last year at the Hurston festival in Fort Pierce. She will be back for additional literary discussions about Hurston. Other authors who will be serving on literary panels include: Stetson Kennedy, author of The Klan Unmasked and former supervisor of Hurston during her years researching for the Federal Writers Project; and Dr. Deborah G. Plant, professor of African Studies at the University of South Florida and author of Every Tub Must Sit On Its Own Bottom. Besides the festival events, the Zora Neale Hurston Committee and the St. Lucie County Cultural Affairs Council will present a one -woman show on Friday, April 28 at the Magnet School for the Arts on Delaware Avenue in Fort Pierce. The play, Loquacious and Bodacious: The Life of Zora Neale Hurston, will be presented by the Actors Repretory from West Palm Beach. The play was written and performed by actress Bhetty Waldron in the West Palm Beach area for many years. Waldron died of cancer last year. On Thursday, April 27 at 7 p.m. at the Magnet School for the Arts, public radio station WQCS / 88.9 FM and the Florida Humanities Council will present Voices of the Harlem Renaissance, a humanities lecture about the relationship between Hurston, author Langston Hughes and sociologist W.B. DuBois during the Harlem Renaissance period. The presentation is part of a grant from the National Endowment for the Humanities and is one of the first presentations of his humanities discussion. Admission is FREE and open to the public. For additional information, please contact the St. Lucie County Cultural Affairs Council at (772) 462-1767. file://C:\Documents%20and%20Settings\Gayla\Local%20Settings\Temp\GW } OOOO 1.HTM 3/30/2006 2005 WRAP-UP REPORT I N D IAN POW WOW MARCH 25 - 279 2005 M Tout ts7 De ebpm r wo-AL St. Lucie County Grant Evaluation Form Compliance Per .. Grant Funds Issued 2004 for 2005 Projects ------------------------------------------- -- Date Ma`s a� mat Name of Organization Flonaa !Ndlkva "64NT 4XSoCAP60 Contact Name and Number )PIU, TE-14 �101Or-R 33i -33�g Name of Project A NPVAt ?0W -W0W -40 L ANN1NQ,1L.SA414 Date and Place of Event Minim. Q5+X —X71 QQS- ao Grant Amount Awarded by Cultural Affairs $ Z,wo 66 TOURIST UV�PM 1. How many people were exposed to the project? e6 9,200. 4WOfed-A. - f 1 t e) Nb A'd Too I Did attendance increase rom as year. I Julf &v .3 L v "Ir. . .an_E 3. Was this a collaborative effort, and if so, with what groups/individuals? FICA Z IQIr / I:SLC, 600lr CQ Ok oUrIT10 +./ CU rrutA( AfFAIa,) (,'auw L - /--------------------------------------------- [---------------------------------------------------------------------------------------- 4. What was the overall Budget for this event/project? .00 • 5. What other resources were utilized? DvooWc (2,Pke-(01L t Ue.'PQST I Scau-r, b" ° 6. What was the time frame from planning to completion? r4 (l,i 6 Lk T*r i`Yl' ACJA 7. Will your organization continue this event/project? UE?S Additional Comments & (/jd, DjA q.:z7NN Lisapt I., /1 OwZ 61, A�2s At i I 40th I An n u a I Pow Wow March 25-27, 2005 ST. LUCK COUNTY , FOR7 PIERCE ST DEVELQPM PORT ST LUCIE ���I�� cod" HUTCHINSON ISLAND FLORIDA C-Z � V%\ ^ SPECIAL EVENT GRANT APPLICATION TDC APPLICATION: Must be typed or clearly printed. If a question does not apply, write N/A in the blank. Use additional sheets of paper if necessary. 1. Name of Event: r, nFt ,y !�/ Riy N� h6 1st _�1s roc . `/! Sf���n u R 1 { �cvo ul 2. Location of Event: -S,4U Krfd ` H 0reo_ 3. Event date(s): "I-ch 2-1- at, 4. If application is approved, what dollar amount of grant is being requested? (Maximum $2,000) S vov 5. What will grant dollars be used for during the event? ,'r f P"`'�` 6. Name of person filling out this application: i�Nh "6-r7o2FF 7. Phone: 3,7-33& 9 8. Name of organization you represent: Fl-oriph--LNDJ+/Y 1��6�fsf �ssoc°�F/H, 9. Mailing address: CEO i7z SE 10. City: [')t �f L4,--cce. State: 'cam Zip: -3gQS .-;z 11. Phone: .3�7-33 8' Fax: — 9 2300 Virginia Avenue. FI- PiarrP FI 349R7 0 17721 4h?-1539 • FAX- (772) 462-2137 • 1-800-344-TGIF 12. if grant is approved, please list the name and title of person authorized to sign a grant contract between your organization and St. Lucie County. Name: Title: Pr es foe I",( ,' 13. Describe the purpose/mission of your organization: l +`3fJbP j►>)r`i'a 'iN �ilYCci 3/�i r; 5 C"r'cz IcfS� y iN i.. ,Jrr 9t"'c't /7�hf34JiSr� /�( 7iv 'i'' v'l �7Cif Ftri lf?<"l� �f;r c: Nr•.-f 5/:9"'1r 14. How long has organization been in existence?: 15. Number of members in organization: ) rx 100 Fti�r»,� fcs 16. What are your event's goals and objectives? 4; (1 Yc c>,­f hc�- ,'.irYtr t �c'ct�� r, f is �h/ 5 t5 y'(•' C �Al�C 17. Who is your target audience? e �,',v/ Vr? ,-i/ (`S,42LCL_411,4 {:�,�>>l/ .s <,�� cNct":,'�;cics hC lirrAi7� ci4 c'h,k- r,y 18. Is this a first time event? Yes '� No, if no how many years has event been held? Rio 19. What is the anticipated attendance at your event? (You must give an estimate or your application will not be reviewed) � L!O - IOLO r 20. What percentage of attendees will come from out of town? (You must give an estimate or your application will not be reviewed) ,�A �7,' 21. Approximate number of room nights anticipated for your event? (You must give an estimate or your application will not be reviewed) . J - q 22. List hotels, motels, or RV Parks that your organization plans on utilizing for this event: .�A �/Q NNq S TJ lode 1 io /f , ; a C_'�: /� 1: fir , o _L /v A/ 10 2300 Virginia Avenue, Ft. Pierce, FL 34982 ♦ (772) 462-1535 ♦ FAX: (772) 467-7117 ♦ 1-Rnn-'add-Tr1F 23. What was the number attendance at last year's event? (if applicable) '7,,5rD If possible, provide copy of attendance records. 24. What percentage of above attendance figures came from out of town? (If applicable) / r, /,;,12o 25. List hotels and other paid accommodations that can verify number of room nights that were generated from last year's event: (If applicable) `1/-Vn42jCN _CNN+ 31-)U0�,,"irtST OR - have these properties submit, in writing, these numbers and attach to application. 26. Will other organizations participate in your event as co-sponsors? If so, please list: cy_ Lc_< lof a / ,•jE:I �, s (_ c�c ,fi r,' / 27. Give a brief narrative of overall concept of event using an additional sheet of paver. Please limit vour rp4mmrza to 'Ann wnrric nr iA« Representative filling out application, please read and sign the certification below: I have reviewed the attached grant application to the St. Lucie County Tourist Development Council. I understand the grant funding requirements stated therein. I assert that the information contained in this application and any attachments are accurate and complete. I realize that these representations will be relied upon by the TDC and the Grant Review Committee. Please check: V I have enclosed one (1) original and four (4) copies for the TDC. I understand that any grant funding I receive requires my organization to include the phrase, "Event sponsored in part by the St. Lucie Tourist Development Council" on flyers and/or sponsor board. Date Print Name Submission Deadline: All completed applications must be received 90 days prior to the event to the: St. Lucie County Tourism Office Attn: Grants Department 2300 Virginia Avenue Fort Pierce, FL 34982 772/462-1535 (2"d Floor of Civic Center Lobby) G:\Tourism\WP\wp\Grants\Speciai Event App.docJune 28, 2005 12 16 Over its 41 year history, the format of the Florida Indian Hobbyist Association Pow Wow has evolved into one of the most respected events of its type in the eastern United States. The program in 2006 will remain much the same, given its past successes, with dances Friday night, Saturday afternoon & evening and Sunday afternoon. The dances, along with workshops, craft competitions, and demonstrations encourage participation by spectators. FIHA's philosophy has been to provide a family -oriented event that encourages participation and an event that complements the Savannas. By exposing local residents and visitors from throughout Florida & other states to a variety of Native American art & cultural experiences - traditional & social dancing, singing, story telling, flute music, clothing styles, tipi encampment living exhibits, seminars, vendor craft work & art - we intend to reflect the richness & vitality of the American Indian culture by showing it as a living art/cultural form that a static exhibit in a museum. As we enter our 41 n year, Native American dancers, singers & exhibitors consider this to be one of the showcase events in the eastern USA. It is also one of Florida's longest continuous special event and much anticipated by area residents. Some participants & spectators have attended this event for over 30 years. FIHA has purposely kept admission low to attract the widest audience and educate as many as possible. Special programs are scheduled for area school children on Friday. A covered area is also provided for out handicapped spectators. A greater emphasis will also be placed on distributing flyers to local hotels as a means of attracting more leisure visitors in the area. During visits to other Native American functions, both state wide and National, flyers promoting St. Lucie County and our event have been widely distributed. ST. LUCIE COUNTY TOURIST DEVELOPMENT COUNCIL MEETING WEDNESDAY, AUGUST 9, 2006, 12:30 PM ST. LUCIE COUNTY CONFERENCE ROOM 3 AGENDA I CALL TO ORDER------------------------------------------------------------------------COMMISSIONER SMITH II INTRODUCTION OF NEW MEMBER PAM HANEY-----------------------------------COMMISSIONER SMITH IIIROLL CALL-------------------------------------------------------------------------------SHELLY ROCHE IV SELF INTRODUCTION OF GUESTS ---------------------------------------------------COMMISSIONER SMITH V CONSENT ITEMS-------------------------------------------------------------------------COMMISSIONER SMITH A. Approval of Minutes of May 10, 2006 meeting VI MANAGER'S REPORT -------------------------------------------------------------------- LARRY DAUM - Revenue for June - Budget projections - Smith Travel information - Grants Discussion (discuss at next meeting) - Wal-Mart Fishing events discussion Vil GOLD & ASSOCIATES -PROJECT UPDATE -------------------------------------------GOLD & ASSOCIATES VIII PUBLIC RELATIONS -MEDIA STREAM-------------------------------------------------ODALY VICTORIO IXMARKETING ------------------------------------------------------------------------------- GAYLA BARWICK - Update on 291h Annual National Bikers Roundup X OTHER BUSINESS/PUBLIC COMMENT ------------------------------------------------- COMMISSIONER SMITH XI ADJOURNMENT Please note, meetings are tape recorded. _ Anyone with a disability requiring accommodation to attend this meetingsho - e �t�t tfh� .5�: ci Community Services Manager at (772) 462-1777 or TDD (772) 462-14 at least ortt��, i (48) hours prior to the meeting. AUG CU. , �i' 1 OFFICE DUE TO LACK OF QUORUM FOR 07/12/06 MEETING - MINUTES ARE FOR INFORMATION ONLY ST. LUCIE COUNTY TOURIST DEVELOPMENT COUNCIL MEETING WEDNESDAY, JULY 12, 2006, 12:30pm ST. LUCIE COUNTY CONFERENCE ROOM 3 The Tourist Development Council met on Wednesday, July 121h, at 12:30PM in the 3rd floor conference. room. Due to lack of Quorum this was a meeting for discussion only. Roll Call: Shelly Roche Members present: Commissioner Smith, Patricia Christensen, Marilyn Minix, Christopher Egan Members absent: Christine Coke, Paul Taglieri, Simmie Burns Also present: Larry Daum, Staff; Gayla Barwick, Staff; Odaly Victorio, Staff; Katherine Mackenzie -Smith, Assistant County Attorney; Andy Branpugh00, St. Lucie County Chamber, Patricia Crowe, Perfect Drive Golf Villas; David Wood, SLC Info Tech; DiAnn McDonough, PGA; Laurie Ward, Comfort Suites& Hampton Inn & Suites; Dr. Robert Dubin, Gold & Associates; Paula Larsen, Gold & Associates. Commissioner Smith acknowledged and welcomed Odaly Victorio, Marketing and Public Relations Specialist in Tourism & Economic Development Ms. Victorio said she was a recent graduate of FAU and this was her first public relations position. She said she had worked for two cities in the past. Self introduction CONSENT ITEMS: Ms. Christensen pointed out that her last name was misspelled in last month's minutes. So noted (changed from Christenson to Christensen) Due to lack of quorum the minutes from May 10th meeting were not approved. Page Two Tourist Development Council Meeting 07/12/06 MANAGER'S REPORT: Mr. Daum said he had sent the Board some revenue notes — there was a revised version that came out ... HeThasdthe revenue was up about �nc includes through May versus $200% . The new numbers are $2,116,667 38,000 from last year so we are up 3.8% in tax revenue. He said it was about the same for hotel revenue which is up $42,396,000. He said the sheets he sent out were sent out before he had the new sheets in, then they did a revision. He said he could get copies for everyone if they wanted it. Any questions? Mr. Daum said he tried to get the ' Board an updated projection on the budget numbers. He said what he did for revenue was used through May and then added four months from last year to project forward. This is probably on the conservative side. The revenue may be a little .higher. At this point it looks like we're going to roll forward with $137,000. When we started we thought this was going to be less than this. Any questions? Mr. Daum said the Smith information is in and is included in the packet. He said the occupancy rates were actually lower than last year at 77.4, that is a calendar year average basis versus the 84.3 from last year versus 76.5 for 2004. The difference is the revenue. This chart only reflects about 40% of the hotel rooms in the County. It does not reflect the full package. The average revenue in 2004 was $76 dollars, rounded numbers, 2005 it was up in $92 and now is up to over $101 dollars. What we're seeing in terms of decreases, if there is a downturn in occupancy rates, we're more than making up in the revenue side. Any questions? Mr. Egan asked if 40% was a good sampling. Mr. Daum said what happens was it tends to be the chains. that did the reporting. He said he had gone to people like Club Med to try and get them to report in. The Smith's service does not take condos, so the condo side they don't include. This was the best we could get based on what we had available. We needed something to give us a track as to whether we're moving forward or backwards. Any other questions? Mr. Daum said before he went to the grants discussion, he would like to talk about The Bikers. I'm sure you're starting to see some of the news articles. From a hotel standpoint, if it's anything like we've been hearing over the phone, every hotel room from Melbourne to Fort Lauderdale is full. Last year they had, Page Three Tourist Development Council Meeting 07/12/06 somewhere in the neighborhood, of 60,000 people. We believe its going to be less this year. They are projecting 40,000. It is probably one of the biggest events where we're bringing people from outside the community into this community at one time. Mr. Daum said we have two situations that have developed. Number one being we've had some complaints from the biker's group of price gouging from some of the hotels. I would ask that you would use some common sense, if we want to try and bring this group back .... we're not setting a good tone for that if all of a sudden we're telling them that rates are one price and all of a sudden they are twice that. Mr. Daum said the other item of real concern that has developed the last week came from our rescue people and the Fire Department. They want to make sure they ensure the safety for the bikers out at the Fairgrounds. What our medical people and Fire Department are saying, we really need to keep a crew at the Fairgrounds during the biker's hours. The cost to do that is $18,515.00 dollars. He said he was going to ask the TDC to consider funding a portion of that $18,515 dollars. He said they had already approached Martin and Indian River County and asked them to contribute to funding this particular operation. We've had a decent response from Indian River and we hope to hear next week what they are willing to do. It appears they are willing to fund some of this. Mr. Daum said he had gone to the County Administrator and talked about doing the same concept that we were talking for Dreams Park South, where we talked about a performance based — if there is an incremental increase, can we use a piece of the 4th cent and Mr. Anderson said he thought that was doable. He said his best estimate of the incremental generation of tax revenue here, is that for every 1 % at $7700 dollar, so at the 2% we're at 15.4 and then with the contribution from Martin and Indian River County, we should be close to a wash in terms of dollars. Mr. Daum said the Fire Department could not put the people there without having a funding source to cover the overtime. Ms. Minix said Mr. Daum said something about the increase in money and it's a wash, so does that mean we don't have to put anything in, but they're going to take it our of the extra cent. Mr. Daum said it was his estimate that the incremental revenue that will be generated is about $7800 dollars from one penny and that is taking an occupancy rate of 60% and saying we're filling the rest of it, so it's a 40% of Page Four Tourist Development Council Meeting 07/12/06 whatever our hotel rooms are and that is usually $100 dollars a night. That incremental increase is worth $7800 dollars. He said if he took that $7800 that we would normally be getting from a tourist development tax base and put another $7800 that would have been coming in via the 4th cent .tax, like the proposal was for Dreams Park South, being a performance based taxing source. That is the incremental increase that I haven't put into the budget and I'm hoping I can get more money from Martin and Indian River County that would more than make up that other 3,000, so that the $18,515 is going to be a wash over what the budget....... Ms. Minix asked Mr. Daum if what he was saying was the increase we were going to get which is around $7,000, we need to put it all back in..... Mr. Daum said yes. Mr. Daum said this particular event required no bid money, so unlike some other events that we go out and fund, like the Police and Fire Games, we fund those with bid money to get them to come here. He said that was not the case here. We are not involved in sponsoring events when they are here — in other words we don't have to worry about the entertainment, providing dinners, etc. Mr. Daum said the one thing we did and talked with them about was is they know about the $2,000 dollar grant for bringing people into the County. We have had that discussion and to go back and try to pull that away from them now wouldn't be a good thing. He said he thought the County and all of us were interested in making this event work. We are also interested in making it as safe as we can. Mr. Daum said he would request that we go down this path and go ahead and fund this particular one because of the size of the event. He said that was his recommendation but since there wasn't a quorum, it couldn't be voted on, but he would like their input. Ms. Minix said we really didn't know what we fund at this point either. We know the end amount but we don't know what is going to come from other counties. Mr. Daum said that was correct that he didn't have that information at this point in time. He said it was going to be less than $18,500. Ms. Christensen said to Mr. Daum that he was recommending a maximum of $15,600 — it could be less than that, right? Page Five Tourist Development Council Meeting 07/12/06 Mr. Daum said it could be a little less than that and maybe a little more than that, depending on what Martin and Indian River Counties do. He said he believed the $15,600, with what we get from Martin and Indian River would take care of it. Ms. Minix said what her understanding was the TDC would have to only come up with half of that $15,600. Mr. Daum said that was correct. Commissioner Smith said this was something they had to deal with at the Fairgrounds previously with having a group so large coming in. He said he had a conversation with the County Administrator today and mentioned to him that he didn't know how we had done it in the past — for most public events it's already provided. The Zora Fest it was done as part of the planning stages. He said he would find ourselves in an inter -local with the fire district so the county understands that big events like this there is already a mechanism in place to take care of this. We don't have that yet, but we will be getting one very soon after this event is over. Mr. Wazny said one point he would .like to make was. if the question comes up why isn't the promoters or event makers funding this, we as staff will specifically work with them to provide a base level of service. The promoters are funding four registered nurses through the entire length of the event. Even with that level of service, the Fire Department is concerned with transportation issues in getting people from the Fairgrounds if someone is injured. They have come back and recommended to us that we provide them with $18,000 dollars to provide the service they are recommending. We really don't know how many people are going to be here, it could range from 40,000 to maybe 80,000, so in the interest of safety it is Administration's recommendation to fund them for that additional service. Ms. Minix asked what the situation with police was. Mr. Daum said he thought the Sheriff's Department felt very comfortable with what they have. Ms. McCorkle said it was all laid out, the contract done and -they have all the guidelines. Ms. Barwick said the promoters themselves are planning to spend between $200,000 and $300,000 dollars for this event which will encompass the rental Page Six Tourist Development Council Meeting 07/12/06 costs, the bands, various equipment and including the securities. They are investing a lot into this event also. Commissioner Smith said included in the packet was a list of different things going on at the event. Mr. Daum said he thought you would see more about it in the press in the next couple of weeks. Ms. McCorkle said it would also be on MTV. Mr. Daum said the general consensus from the members that are here support that concept of what we're attempting to do from a safety and medical standpoint. Ms. Minix said we want them to come so we didn't have a choice. Mr. Daum said in reviewing our grants and the way we issue grants that he had done some research on grants and procedures. He said he thought we should rewrite our grant procedure and maybe put some guidelines in. He said from an economic development standpoint, an economic development grant is used as an inducement to bring someone here and to bring an event here, it isn't meant to give some money away after the fact and after the decisions have already been made. Mr. Daum said what he would like to do is take the next thirty days or so and pull some additional information off the web and develop a new grant system or grant recommendation and bring back to the Board a revised grant policy and let you look at it. He said before he does that, he wanted to get the Board's opinion if there is something there that you think or I need to be looking at before I do it. Ms. Minix said this was always thought of as an inducement to bring people into the area that would bring other people into the area. She said now she thought more than anything else is we're giving this grant out to just anybody that has something and very few of them had proven to us that they have any hotel nights, it's mostly a day type thing. She said she thought it was just basically giveaway. Mr. Daum said that just for the record there were some that require a minimum of, actually 15% in one case, of out of state people coming into the event before they issue the grant. Page Seven Tourist Development Council Meeting 07/12/06 Mr. Egan said the measurements were difficult. He said Martin County had a pretty strict process. Mr. Daum said he didn't know that our policy or what we have in writing is so bad, as much as the way we administer it. Commissioner Smith thanked Mr. Wazny for attending the TDC meeting. Commissioner Smith said the County just completed the budget process and the things that were talked about over the course of those four days - we also discussed the issues with Tourism Development and Economic Development and one of the -suggestions that came out of that meeting was that we should take a look at elevating the Economic Director position to a full actual department. We thought that economic development has taken off in this County as has our tourism program and we wanted to find a way to allow Mr. Daum to do the things that he needs to do as far as economic development is concerned and also really start to push the tourism component as well. For the next year or two we're going to look at that and make ideas and recommendations to elevate Mr. Daum's status to a department head and move forward so we can have some other employees in tourism division too. This received full support. Commissioner Smith turned the meeting over to Gold & Associates for their presentation. GOLD & ASSOCIATES — STATUS REPORT Dr. Robert Dubin Director of Strategic Planning/Research with Gold & Associates presented an overview of the 256 online surveys that were completed in a recent quantitative primary research study for the St. Lucie County TDC. Dr. Dubin said Gold & Associates would continue. to focus on Marketing and Advertising strategy that uses the strengths of St. Lucie County. Dr. Dubin discussed that internet surveys such as this have become a trusted medium for conducting market research. The validity of the data generated by this technique has been thoroughly vetted by senior marketing executives and statisticians in major corporations. Not only have the tourism and the economic development industries adopted this approach to data collection as a research tool of choice, but the information technology industry, the healthcare industry and the consumer products industries have as well Marketing giants like General Foods, Lever Brothers, Proctor & Gamble, General Motors and Merck all rely on this method to obtain actionable marketing insights. Page Eight Tourist Development Council Meeting 07/12/06 Dr. Dubin reviewed the various key findings that were obtained from this research marketing survey. The TDC asked if he would put his survey findings into a summary type report. and present during the August TDC meeting. Dr. Dubin said he would be happy to. Dr. Dubin said Mr. Daum had a full, extended detailed report and if anyone wanted to see this, they could work through Mr. Daum. Mr. Daum said he thought everyone should recognize that this is only the beginning of this process. He said we weren't to the point of saying this is what we are going to do, but we're on a path to get there. Mr. Daum said he had been impressed with the research and feedback that we were getting and thought it would only help us do a better job of selecting how we spend our money. Ms. Minix said there were only two major publications as far as campgrounds were concerned for people checking to find out where they are going to go and nowhere in those publications is St. Lucie County. Dr. Dubin said that only 5% of the non vacationers reported they had read, seen, or -heard any advertising about St. Lucie County and when asked to identify the general message, very few could play anything back. The stuff that got played back was mostly what we can guess ..... and only 10% of the people that visited St. Lucie County recalled seeing a Visitor's Center or any displays, etc. Ms. Larsen said they tested some web page graphics, five of them, and determined that clearly the map was chosen — the tranquil beaches and showing what other activities are available, golf, fishing, etc. Mr. Daum said they were working diligently to make sure that the pictures we use are pictures from St. Lucie County. We have made about a four page listing to pictures that we need to take. He said he wanted to insure everybody that early on we said we need to do those things to make it work and to be the right presentation. Dr. Dubin completed his presentation by saying that we should focus on marketing and advertising strategy around the platform that takes advantage of the strengths of St. Lucie County. Mr. Daum said he thought we were getting reasonably close to coming back to the Board with an updated Website. He said that 90% of the hits were coming off the Internet and without a Website and an update and modern Website you're Page Nine Tourist Development Council Meeting 07/12/06 not going to make it. With the ability to link to a number of other places which we need to make sure that we have in there so we get the hits we're looking for. Mr. Daum said they had a meeting where they brought together the PGA and the Mets in the same room and the County could talk about how we can, as a group, move forward with a better advertising campaign that coordinates all three of those organizations. He said it was a good meeting and they have gotten feedback, hadn't read all of what Jamie sent him from PGA, talking about how they programmed theirs and where they go. He said the Mets have a television station that runs out of Brooklyn that they have time that they could give us reasonably cheap rates on as well as putting in basic advertisements in their season ticket holder's information. Ms. Christensen asked if we weren't doing some type of advertising or promotion up the Mets programs. Mr. Daum said they had been doing something in their programs in New York, not here. Dr. Dubin said he had concluded his presentation and asked if there were any questions. Mr. Daum asked Dr. Dubin if they could give us an idea of a timeframe. Ms. Larsen said with the feedback and the changes they had made that they were ready to start rolling on the Website. Mr. Daum asked if that meant they were to the point of doing the verbiage and getting that all laid out on screen. Ms. Larsen said actually they had already started that based on all our conference calls and meetings. She said this was a work in progress that would be shown steps along the way. Mr. Daum said David Wood was on board and we now have a Website version that we're capable of maintaining instead of having to go out each time and hire someone to change or fix it. He said we would be doing that for the County Website shortly. Tourism is one of the first to go on this system completely. Page Ten Tourist Development Council Meeting 07/12/06 Ms. Larsen said she would say thirty days for the Website. She said they had started the marketing plan and media plan and strategy which was developed about 60%. She said from their research findings they had already started their creative process with regards to ad. Mr. Daum asked if there were any questions. Mr. Brady asked if there was a virtual tour on Website. Ms. Barwick said there were virtual tours on the new Website. Commissioner'Smith said they were moving in a very good direction and thanked Gold & Associates, Dr. Dubin and Ms. Larsen for their presentation. It was asked if they could get a detailed summary of the presentation. Mr. Daum said yes, we could get that to them. Dr. Dubin said they would provide a detailed summary and give to Mr. Daum. Mr. Daum said we should have this by the next meeting and included in everyone's packet. MARKETING: Ms. Barwick said she had two grants and .since there wasn't a quorum when she goes to the BOCC she will say we had four TDC members that suggested we bring it to the BOCC. Ms. Barwick said one of the grants was the Bikers who were asking for a $2,000 dollar grant which will be used for their, advertising, marketing, etc. Commissioner Smith said they had already shown support for the Bikers. Ms. Barwick said the second grant was the Florida East Coast District Congress of Christian Education. This is an annual conference that comes to various cities. She said this year it is coming to Fort Pierce July 16-22 and will be held at various Churches. She said they were asking for $2,000 dollars for the cost of hotel rooms. They are bringing in the President, the Vice President and moderator of this association and getting an $89 dollar rate times 6 nights, so we are generating some significant hotel rooms for our area. That comes to 534 Page Eleven Tourist Development Council Meeting 07/12/06 room nights. The hotel cost if $1785. , 6 nights times 3. They are estimating there is going to be about 620 room nights. Ms. Minix asked where we stood on the grants. Ms. Barwick said by the time Larry finishes up doing some rollover, we will have sufficient amount for these two grants. Mr. Daum said they would be moving some money around to accommodate this event. The attending Board members voiced their approval for this grant. OTHER BUSINESS/PUBLIC COMMENT: None Adjournment: 2:05PM ST. LUCIE COUNTY TOURIST DEVELOPMENT COUNCIL MEETING WEDNESDAY, MAY 10, 2006, 12:30PM SUNRISE THEATRE 117 South 2"d Street, Downtown Fort Pierce The Tourist Development Council met on Wednesday, May 10th, at 12:30PM at the Sunrise Theatre, 117 South 2"d Street, Downtown Fort Pierce. Mr. David Jenkins, Executive Director of the Sunrise Theatre gave the TDC Council a tour of the facility. Commissioner Smith called the meeting to order at 12:50PM. Roll Call: Shelly Roche Members present: Commissioner Smith, Christine Coke, Patricia Christensen, Christopher Egan, Paul Taglieri Members absent: Marilyn Minx, Greg Shearhod, Glenn Jaffe, Simmie Burns Also present: Larry Daum, Staff; Gayla Barwick, Staff; Katherine Mackenzie - Smith, Assistant County Attorney; Tom Colucci, Treasure Coast Sports Commission; Diann McDonough, PGA; Rich Nalbandian, TCSC; Deidre Clayton, Sandhurst; Trudie Davis, Holiday Inn Express; Paula Larsen, Gold & Associates; Jan Hanac , Gold & Associates. Self introduction Commissioner Smith thanked Mr. David Jenkins, Executive Director of the Sunrise Threatre. CONSENT ITEMS: Motion by Mr. Egan, seconded by Ms. Christenson to approve minutes from April 12, 2006 meeting, unanimously approved. MANAGER'S REPORT: Mr. Daum said included in the TDC packet were the revenue charts. He said the revenue was up 2% from last year. He said it was a little up and down this year, not a straight number. Mr. Daum said he also included in the packet the Smith Travel Research and for the month of March was 90% occupancy. This is based on about 40% of our hotel rooms in the county. The revenue was about 115 — that was. up ,14%. Any questions? Page Two Tourist Development Council Meeting 05/10/06 Mr. Daum reported on the budget. He said in the packet was a revised budget. He said he had tried to parlay out where we are going to be at the end of this year and how much that drives forward into next year. Mr. Daum said the real question in his mind was the two categories we have to adjust. The first is the advertising dollars, which is in at $100,000 dollars this year. The $170,000 from last year, that included the $60,000 extra we carried over because of the hurricanes. The second one is the aid to private organizations. That is $132,000 and that $132,000 is made out — about $130,000 to Tom Colucci and $12,000 to our individual grants. Mr. Colucci said they had been approached by the Mets and also Doug Anderson what to program at the stadium. One of the budget requests for me was for about $130,000. He said they actually received $132,000 from us this year because of the increase request for dollars. He said he thought what they would be looking at, based on what they're going to do at the stadium, would be about $145,000 dollars because they were going to need those dollars to program. Tom said he would get with Commissioner later because they just got the information a week or so ago. Commissioner Smith asked what the program at the stadium would involve. Mr. Colucci said what he thought they were going to do — we want'to bring baseball events to the stadium so we would program something in conjunction with the Mets. He said they were doing something the first week of July. He said they were going to be playing sports around the state of Florida. Also they were doing a tournament for the whole community where kids will come to the stadium which will help put tickets at the stadium. He said they had been told by the county and the Mets that they're open to possibly bringing something to the stadium every month, especially in the summer. Mr. Daum said there was a little flexibility in how we do the budget. He said he thought the revenue side was pretty decent. He said he had about a 5% or 6% increase for next year. He said he didn't see us bringing much more in, so it has to be the way we spend it. He said if we wanted to increase to $150,000 or $152,000 dollars on aid to organizations, then he would have to pull back on the advertising from $100,000 back down to $80,000. He said the $80,000 dollars is worth more than the $80,000 was last year because from the standpoint of there isn't the 15% to 17% replacement fee. Mr. Colucci said the Hilton Gardens would be on line by October/November. Kolter had been down this year quite a bit, so if we could bring more to the stadium — we were shut out of Kolter, they wouldn't let us bring teams to Kolter. He said he thought they were going to be able to go back into Kolter, there should be more revenue coming in. Page Three Tourist Development Council Meeting 05/10/06 Mr. Daum said we have two additional properties coming on line in Port St. Lucie next year through Port St. Lucie planning group. He said he worked with the planning group and they had given him some numbers — there is one building with 30 rooms and one with 110. Mr. Daum said he had talked personally with both the Hilton and Marriott. They are both interested. Marriott was talking about The Residence Inn which is a long term stay type facility. Hilton was talking about two other properties. He said the last he heard, one was down on Becker Road and the other one was on U.S. 1. He said he asked if they were going to build it on the Floridian and he said he didn'fithink so. Mr. Daum said from the projections standpoint he couldn't count on that being new revenue. Is it new revenue or is it revenue that is going to'be pulled from one of these other properties. There has to be more demand there to build those rooms which we hired an agency. They guaranteed us the 25% increase in levels in the coming year. Mr. Colucci said they did have some new events. The swimming has brought a lot of room nights and they are coming back in November and there are some new events that are unauthorized ............... Mr. Daum said unauthorized is bringing us 33,000 overnight stays already. Mr. Jenkins said in the course of a year there was 90,000 people through Sunrise Theatre and he would guess that would result in 10-12,000 overnight stays. Mr. Daum said one other positive thing you want to think about, look at, and say whatever can happen next year, I'm not going to budget for it because then I don't spend more money than I have. All the budget numbers can be adjusted as the year goes through. As we see revenue grow, just as we have done every other year, if the revenue grows, we can do the same thing that has been done in the past — we'll come back and say our revenue is growing where would you like to put it. Would you like to put it in advertising, print material....... Mr. Colucci said trying to put marketing dollars together, especially print marketing and media, that was just the TDC money, but how about with the other cities, trying to work with them. If we are trying to market Port St. Lucie and Fort Pierce, why not try to co -market dollars, PGA, St. Lucie Mets and New York Mets. Mr. Daum said he thought there was an effort now to try and do that from the standpoint of the PGA, the Mets. The cities, I think at this point, certainly can Page Four Tourist Development Council Meeting 05/10/06 market these. (inaudible) for us to be the marketing for Tourism in the county, the entire county including cities...... Mr. Colucci said but you still do a campaign to market the cities...... Ms. Christenson said in 3-5 years their City Center would be up and running and would have a destination then. Mr. Daum said we were looking at next year and how you want to spend the $700,000 dollars. Some of the things there aren't many changes that can be done. He asked if they wanted to favor bringing in additional sporting events and doing those things, which would be the increase in the grant money by $20,000 dollars and decrease the advertising. Mr. Egan said he thought it was good to do something for the family, whether they're staying at a hotel or not they are still spending money. Mr. Daum said he wasn't advocating one or the other —we need both. Ms. Coke said the good point was they could measure when the TCSC does something and how many people are hero and what happens. Perhaps that would be another way.to measure the return we get on advertising. That would be one thing to consider. She said when she looks through Southern Living, sometimes she doesn't recognize our ads. She said if she sees it in one magazine, then goes to another magazine, it doesn't look the same. It isn't like I'm constantly seeing St. Lucie County........... the ad looks different each time I see it. Mr. Daum said they were working on that. Mr. Daum said he didn't need the final decision until next meeting. He said he would update the budget one more time before the next meeting with those changes in it so everyone will have a copy of what it would look like the other way, with things moved around. Ms. Coke said every time we have something come up with TCSC, we have difficulty getting the money. With SKA we didn't have to concern ourselves. They waited 60-90 days to get paid. Normally, we don't do that. This time around she said she had to use her credit card before they had TCSC money. Ms. Coke said there should be a contingency fund and a way to handle those situations. Mr. Colucci said the way other sports commissions operated was that you don't get your money from another sports commission until 60-9OAays after the event. Page Five Tourist Development Council Meeting 05/10/06 Mr. Colucci said they were trying to do it within 30 days after the event or even the day the event happens. Mr. Daum said he thought there were two solutions toes Processing hai nn . Number one was we need to be processing the request soon 9 in two to three weeks before the event makes it difficult. He said the way we processed the grant last year was in two pieces. This year we will specify in there how to get access to the money. That was my problem, in not budgeting them together. Commissioner Smith said as we begin to have h r ents d there signature types of events, should TDC be charged w purchasing authority for these last minute types of events. Ms. McKenzie -Smith said you could have one in the amount. Mr. Colucci said they could do that with American Express. He said that gave them a 30 day window. Mr. Dawn said the hope was that it was put through as one package, one grant with a monthly draw to handle the administrative costs and the grant for the other dollars being driven by request. He said we might be able to do this. Commissioner Smith said he really wouldn't like government to have that monitor of his money. * He said contractors understood that, but he didn't think TCSC should have to wait for it. He said maybe that was something that needed to be discussed at some point. Mr. Daum said he would go ahead and move a couple of numbers around and update it again and put back on the agenda for the next meeting. He said he had one more 30 day period before he had to lock it down. He asked if that was agreeable with everyone. All agreed. Mr. Daum said in reference to the newspaper article in today's paper and possibly what it does is it will focus. He said he liked the comments that they are going to allow them to operate it from anywhere from one year to three years. It is now being advertised for sale. This was the largest hotel, room wise, that we had in the county so we really need to replace the meeting rooms. Ms. Christenson said in reference to our Civic Center — every time we get an additional one, they seem to disappear. Page Six Tourist Development Council Meeting 05/10/06 Mr. Daum said we were down to PGA, Club Med for meetings. GOLD & ASSOCIATES — STATUS REPORT Ms. Larsen from Gold & Associates thanked the TDC for having them attend the meeting. Ms. Larsen provided a handout for today's presentation. She said she urged everyone to study their public relations effort and said they had already written four good public relation releases and distributed to the corporate media. She said they had also done the PGA Village tenth anniversary press release, the Zora Fest Special Event, and the last one was done with the Savannas Preserve top ten campground ranking. Ms. Larsen this was just the kick-off of their public relations effort and as they go forward, there will be lot more things to write about. She said she was very impressed with the Sunrise Theatre venue. Ms. Larsen said Keith was sorry he couldn't make this meeting but he had a prior meeting, prior to our signing with you. His intention is to attend as many meetings as possible. She said in the last meeting Keith has distributed a copy of the research study .and that is underway. All the efforts that are gotten from that will be accumulated, and I believe it's in the next 2-3 weeks, when we plan to have that study completed. She said they were really looking forward to .taking that information and developing a marketing plan or strategic media plan and all of that will go into it. Ms. Larsen turned the presentation over to Mr. Hanak from Gold & Associates. Mr. Hanak said they had been working very closely with Larry developing comprehensive site plan for the St. Lucie County Website. Two of the goals for this site is going to bring your targeted audiences to the site that holds as much information about the county as possible. He said one of their goals is always to be able to have access to everything on the site with one click. We want this to be a power house for your marketing needs. When someone gets to the site, they are going to be able to look at anything they want to see; golf, fishing, theatre..... and get the information as quickly as possible. He said if they could make it a user experience that is very easy for the user and they can get all the information, then we have done our job. Mr. Hanak said because of that they were going to make a very comprehensive website. Mr. Hanak with the presentation went through some of the main topics of the website. Page Seven Tourist Development Council Meeting 05/10/06 Mr. Hanak did a PowerPoint presentation. He said that was the basic site plan that shows the main area — Beaches, Golf, Water activities, the Mets, Other Activities, Cultural Activities,_ Accommodations, How to Reach Us, Downloadable Brochure and Calendar of Events. areas Mr. Hanak said under About Us they focusedPierce, about the Hutchinsondlsland,tVirtual within St. Lucie County — Port St. Lucie, Fort , Tours, Media Center, Weather, Press and Photo Gallery. -He said there was also a Media Center which is very important for the media. Mr. Hanak said that a website was never 100%. He said they would be working closely with us to make sure any new information or changes that need to be made are made. For instance, if a -hurricane has just gone by they would put on the homepage. Mr. Daum said he had discussions with staff in reference to a company called Dayjet about bringing in service to our airport. They are very impressed. They actually listed St. Lucie County International Airport on their website as a potential site. We need that site from the biotech side. This would give us access to other states directly. Mr. Hanak said last on the site was the Calendar of Events and it was linked through the Chamber of Commerce calendar. Mr. Hanak pointed out some of the designs that they were testing in our research study and is designed for comments from target audiences — we'll take all that information and will be able to design for your site and transfer to each of the other collaterals for the county. We will be using this in our research study currently and then use all the results from that to come up with a design for your website. Commissioner Smith asked if there were any comments. Ms. Larsen said they worked with a couple of the TDC's and said it was very exciting for them to work with such an involved local group. She said in the packet provided was their strategic questionnaire. She said they needed our help and assistance in getting feedback as we go to our media plan, our strategic marketing plan. She said it would be very helpful if they would fill the questionnaire and give them input. This would make the whole process stronger. Mr. Daum pointed out that something didn't have to be put in every space. If you don't want to answer a question, skip it. We can then put that all together and Page Eight Tourist Development Council Meeting 05/10/06 come up with brand image and marketing plan so we can get the targeted market we need and that is the goal. nowleddin order odo that TDC so they cou d beed the input tansferred from the Committee and the k ge from the to them. Ms. Barwick said if anyone wanted her to send them the questionnaire electronically, she would. Mr. Larsen again said she looked forward to working with the group and their enthusiasm was very exciting. Commissioner Smith said it was the perfect opportunity for them to come in for Tourism because at the county level we've gone from old brand to a new brand but yet people still have old letterhead ......... ... so we really appreciate what your company is doing. Ms. Larsen thanked everyone for being included in the meeting and said hopefully they could attend ail the meetings. Commissioner Smith thanked Gold Associates. Commissioner Smith said last week'he had the opportunity to go out to PGA for their second year anniversary. They had wonderful events for that. Hope we can continue this partnership because they put a lot of heads on beds. Mr. Colucci gave a grant of $2,000 dollars for the young adult's tournament so this is a wonderful opportunity for Tourism to get involved with the program. MARKETING: Ms. Barwick reported on the Grant Application for Frontline For Kids — Caribbean Fest 2006 Memorial Day to be held at Lawnwood Stadium, Fort Pierce. They are requesting a $2,000 dollar grant to pay for rental of the stadium and hotel. The targeted audience is the entire public. This is their third year. There is an estimated attendance of 3,000. The percentage of attendees from out of town is estimated at 25% and approximate number of room nights is 100-200 rooms. There was approximately 3,100 attending last year and 20% of attendance figures came from out of town. Ms. Barwick said last year they used a promoter. She said they got ticket information from actual tickets sold at the gates. Ms. Barwick said there are ten other organizations that participated in this event as co-sponsors. Page Nine Tourist Development Council Meeting 05/10/06 Ms. Barwick said the City of Fort Pierce approved $10,000 dollars for this program. Ms. Coke said at the City Commission meeting they were told that the County gave them $2,000 dollars from the TDC. Ms. Barwick said the organization will not receive the $10,000 in a lump sum but will have to submit invoices before they would get reimbursed for their $10,000. They are asking for the TDC's consideration for approving $2,000 dollars for this event. Ms. Coke said they had a check sheet that they have to attach when they submit an'application. Ms. Barwick said she called the St. Lucie Chamber of Commerce regarding their sponsorship and was assured that Frontline for Kids were- members of the Chamber. Commissioner Smith suggested -that in the future, when the TDC receives a grant application that lists other sponsors, staff should contact them and find out how they are working with the event. Ms. Christenson asked if we could basically do the same as the City of Fort Pierce and say we can give them a certain amount of money. Ms. Barwick said yes, the TDC could approve any amount up to $2,000. Ms. Christenson asked approximately what it would cost to rent the stadium. Ms. Barwick said according to the paperwork, about $1,475. Motion by Ms. Christenson, seconded by Ms. Coke to approve grant in the amount of $1,475, unanimously approved. OTHER BUSINESS/PUBLIC COMMENT: None Adjourned: 1:45PM Tourism Budget 7/31 /2006 Adj Estimated Actual Budget Actual Budget Description ------Account Number-- 2004-05 2005-06 2005-06 2006-07 Tourist Tax 611 5210 312100 551476 546708 552587 584978 Interest 611 5210 361100 2788 1000 4938 1500 Less 5 Percent 611 5210 389903 0 -27385 -29249 Carryforward 611 0000 389902 123348 206433 206433 118705 Transfer In 611 0000 381100 7000 7000 7000 7000 Total Revenue 684612 733756 770958 682934 Salaries FICA FICA Mandatory Retirement Group Insurance Group Health Life Insurance EAP Workers Comp Unemployment Total Salary/Benefit Contract Services Software Travel Communications Postage Insurance/Bonds Equipment Rental Equipment Maint Printing Material Center Prom Activities Advertising Entetrainment Tax Collector Tax Collector Office Supplies Equipment Supplies Computer Operating Supplies Gas Dues Books Training Aid to Groups Loan G&A Total Expenses 611 5210 51200.0 611 5210 521000 611 5210 521100 611 5210 522000 611 5210 523000 611 5210 523050 611 5210 523100 611 5210 523200 611 5210 524000 611 5210 525000 611 5210 534000 611 5210 534110 611 5210 540000 611 5210 541000 611 5210 541300 611 5210 545000 611 5210 546005 611 5210 546006 611 5210 547000 611 5210 547005 611 5210 548000 611 5210 548010 611 5210 548060 611 1300 549100 611 1300 549101 611 5210 551000 611 5210 551200 611 5210 551501 611 5210 552000 611 5210 552500 611 5210 554000 611 5210 554100 611 5210 554200 611 5210 582000 611 8110 591000 611 1300 591100 95545 104830 84937 104800 5794 6550 5109 6500 1355 1530 1195 1520 7188 9014 6733 11000 13710 24390 15658 26640 343 610 390 670 463 580 353 420 3 0 0 10 563 630 495 640 315 350 276 340 125279 148484 115146 152540 25400 316 -150 -869 15516 0 28 235 15142 244 1970 86749 502 9893 303 50 75 40 1621 0 0 107000 18000 27340 434684 54000 2500 2000 1400 15000 1800 0 0 15000 2000 5000 185000 1000 15620 1000 500 100 0 3000 500 1000 140000 18000 25457 638361 Diff 249928 95395 90000 5200 0 750 10000 0 0 0 15000 600 0 185000 500 17500 500 100 500 100 2500 400 0 165000 18000 25457 652253 118705 130000 2750 2000 1000 15000 2000 20000 2000 3000 100000 500 15620 1000 1000 500 2000 200 1000 132000' 18000 25457 627567 55367 O O N � N W 0 Z R LU < c c ye0ci O' C> 0MA m � w 'Q C t0 dM MM ED. to MCO u!n7 7 1 �4?Q?00 CO M Mcfl CD O O? 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Eai E oZm 0 E E�o aE m'? t >ap� c ;Oo��m� vEj a OZo emu �Q�U 'LL �MMnzLL leV V'-t 'It V1�aoo0000000000000000t8SO 100 3 A 0 0 0 0 0 0 0 0 0 0 m 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 >' N N N N N N N N N N N N- N N N N N N N N N N N N N N Cn N N N N N N N N t U) F cn C m yC}C C V N m m m t d m o � U a � o F, T t o c N c � N O = �y t o �U c L N (� FL- m U � m � m H `o c y N T mg D N � o a t -5 o m N N N ary � t d � E m c c m N d t at � N c D n a a m In c 0 w N d o � c �m c Up N E O O T `o m v � _a m0-2 m Ze � d c o cT d �aN C y 0 c m m c D m N � D N m e c T N � o o � d� m )OK July 28, 2006 30 Gamble Lane • Benton, KY 42025 Phone: 270-252-1000 • Fax: 270-252-1001 flwoutdoors.com AUG 2 200 Mr. Larry Daum St. Lucie County Growth Management 2300 Virginia Avenue Ft. Pierce, FL 34982 Dear Larry: Enclosed please find a proposal for a 2007 Wal-Mart FLW Kingfish Tour event and a Kingfish Series event. This proposal describes our basic requirements to be the events' official host. Also included is a DVD of a 2006 Kingfish Tour event. By hosting a 2007 FLW Kingfish Tour event, the Space Coast will benefit from an estimated economic impact of over $3 million. In addition, this event will be televised worldwide to over 430 million homes through Fox Sports Net, American Forces Network, World Fishing Network and Matchroom Sport! Please feel free to call me at any time if you need further information or have any questions. We appreciate your interest in hosting these tournaments and look forward to working with you! Best regards, Allen Sales Director Enclosures cc: Tom Colucci Linda Cox HOST REQUIREMENTS Each FLW Outdoors host has to meet certain requirements to ensure its status among the nation's top fishing destinations and collect the benefits associated with hosting competitive fishings premier events. In exchange for a host fee and in - kind assistance, we will bring saltwater tournaments to St. Lucie County, Fla.. Iva , " w I .. 1, Tma.un• fnae� S"T (_. I OWBER C11 WAL-MART FLW KINGFISH SERIES - APRIL 28 2007 To host this tournament, here is what we need from you: • A contract for the host site fee of $2,500. • Four staff rooms for three nights. 4. , L vk"> • Assistance acquiring permits necessary to hold the event.✓ WAL-MART FLW KINGFISH TOUR - JUNE 14-16 2007 To host this tournament, here is what we need from you: • A contract for the host site fee of $10, 000. • A meeting room and meal for 450 people from 1 p.m. to 8 p.m. on Wednesday • Eight staff rooms for eight nights. • Assistance acquiring permits necessary to hold the event. • Security the week of the tournament. • A police escort from the marina to the Wal-Mart weigh-in site on Saturday �WAL•MAART /, _ ,O • V F WAll MART C.P -114 VALUE The value derived from hosting a 2007 FL Outdoors event far outweighs the investment. FLW Outdoors will focus national attention on St. Lucie County, Fla., creating positive impressions for the region. Businesses and residents will benefit from millions of dollars in sponsor and competitor expenditures. Additionally, media exposure will generate tourism revenue for years to come. Fishing is more popular than golf and tennis combined. In fact, it is the fourth most popular participation sport in the nation. Only walking, swimming and camping are more popular. Given fishing's popularity among children the sport is likely to rank as one of America's favorite sports for decades to come. FL Outdoors adds NASCAR-like flair to the nation's favorite family -oriented activity so you can capitalize on its appeal to 82 million outdoor enthusiasts. Let us nut this fast-growing sport to work for you! LOOK for the HOOK 12 ECONOMIC IMPACT WAL MART FL W KINGFISH SERIES Professional Anglers 400 Family Members/Press/Special Guests 150 Factory Service Personnel/Sponsor Reps. 7 FLW Outdoors Staff 6 � f0fitfir-4910OW TOTAL 563 Daily Hotel Expenditure $100 Average Hotel Nights Per Person I Total Room Nights 563 Expenditures for Hotel $56,300 Daily Food Expenditure Average Days on Site Expenditures for Food Daily Gas & Oil Expenditure Average Days on Site Expenditures for Gas & Oil Daily Expense for Miscellaneous Items (ramp fees, parking, shopping, tackle, etc,) Average Days on Site Expenditures for Miscellaneous Items Total Expenditures Estimated advertising exposure equivalent • Newspaper Circulation Value $50 1 $28,150 $400 1 $32,000 $100 1 $56,300 $172,750 280,000 $8,000 TOTAL ECONOMIC IMPACT $526.250* *Does not include spectators 9 r L• ECONOMIC IMPACT WAL-MART FL KINGFim TOUR Professional Anglers 500 Family Members/Press/Special Guests 200 t` Factory Service Personnel/Sponsor Reps. 221 Television Crew 8 FLW Outdoors Staff 10 TOTAL 740 Daily Hotel Expenditure $100 Average Hotel Nights Per Person 5 Total Room Nights 3,700 Expenditures for Hotel $370,000V Daily Food Expenditure $50 Average Days on Site 5 Expenditures for Food $185,000 Daily Gas & Oil Expenditure $400 Average Days on Site 5 Expenditures for Gas & Oil $216,000 Daily Expense for Miscellaneous Items cramp fees, parking, shopping, tackle, etc.) $100 Average Days on Site 5 Expenditures for Miscellaneous Items $370,000 Total Expenditures $1,141,000 Estimated advertising exposure eauivalent • Newspaper Articles 40 Circulation 1.6 million Value $48,000 • Television Fox Sports Net - 2 minute host segment $10,000 Fox Sports Net - 2 (1 hour) shows $50,000* *Does not include the value ojshow reruns Matchroom Sport - 30 minute show $100,000 Total Advertising Value $208,000 TOTAL ECONOMIC IMPACT $3.631.000* *Does not include spectators 10 s LOOK for dhe HOOK FROM THE CHAIRMAN "For years the industry was awash with talk about the next generation of professional fishing and the sport's rise to NASCAR-like status. Today, we can say without hesitation that a new era in professional fishing has arrived, and its name is FLW Outdoors. " Irwin L. Jacobs CONTENTS 02 The Company 03 Tournament Circuits 04 Media Exposure 06 Family Fun Zone 07 Sponsors CONTACTS 08 Host Rewards 09 Economic Impact 11 Host Requirements 12 Value Charlie Evans Kathy Fennel Jay Allen President/CEO Executive V.P./COO Sales Director r L• THE COMPANY Since our founding in 1979, FL Outdoors has set the standard for fishing tournaments nationwide. We are, simply put, the world's leading marketer of competitive fishing. What that means to St. Lucie County, Fla., is the utmost in professionalism and economic benefits measured not in the thousands of dollars, but rather in the millions. Area businesses and residents will profit from our association with world -class sponsors including Wal-Mart, Kellogg's, Energizer, Castrol and 54 other well-known companies. National publicity generated by FLW Outdoors' public relations efforts and our stable of media outlets spanning TV,, radio, Internet and print will also pay dividends for years to come through increased tourism revenue. In 2006, FL Outdoors will offer more than 537.9 million to the nation's top anglers through 249 events in thirteen national fishing circuits. Our saltwater circuits include the Wal-Mart FL Kingfifsh Tour, the Wal-Mart FL Kingrish Series, the Wal-Mart FL Redfish Series, and the Wal-Mart FLW Striper Series. We are the ultimate resource to help St. Lucie County, Fla., tap into an audience of 82 million outdoor enthusiasts. 2 Ir M l W TOURNAMENT CIRCUITS $1.7 million Wal-Mart FLW Kingfish Tour W 1c1�• • 4 qualifying events with up to 500 anglers per event • The Wal-Mart FLW Kingfish Tour Championship with up to 250 anglers • $300, 000 to $500, 000 cash purses $1.8 million Wal-Mart FLW Kingfish Series JVXW • 15 qualifying events with up to 500 anglers per event • The Wal-Mart FLW Kingrsh Series Championship with up to 500 anglers ° S • $100,000 to $300,000 cash purses $1.9 million Wal-Mart FLW Redfish Series new • 8 qualifying events divided into two divisions with up to 300 anglers per event . /CA • The Wal-Mart R.W Redfish Series Championship with 200 anglers • $200, 000 to $300, 000 cash purses $1.03 million Wal-Mart FLW Striper Series ,r • 7 qualifying events with up to 800 anglers per event • The Wal-Mart FLW Striper Series Championship with 175 teams • $125,000 to $150,000 cash purses - $7.6 million Wal-Mart FLW Tour • 6 qualifying events with 400 anglers per event 0 • Forrest Wood Cup with 160 anglers ao©Krmru�ei®OK • $900,000 to $2 million cash purses $4.5 million Wal-Mart FLW Series '.r-x 11 • 5 qualifying events with 400 anglers per event. ° ' Top 30 anglers are eligible for Forrest Wood Cup • $900,000 cash purses $6.24 million Stren Series =' l`'l �,. :SEp�ES • 20 qualifying events divided into five divisions with 400 anglers per event. •The Stren Series Championship with 300 anglers ;._ LOOK tor Or.:100K • $262,125 to $1 million cash purses $8.8 million Wal-Mart Bass Fishing League • 140 qualifying events divided into 28 divisions with up to 406 anglers per event • 8 regional tournaments with 320 anglers per event ° for dreHOOK ' The Wal-Mart BFL All -American championship with 96 anglers • $45,000 to $1 million cash purses '- $1 million Wal-Mart Texas Tournament Trail • 4 qualifying events with 400 anglers per event /� Ti TR7U� NT • The Wal-Mart Texas Tournament Trail Championship with 100 anglers LOOK Im a,- I $00K • $195, 000 to $205, 000 cash purses $2.69 million Wal-Mart FLW Walleye Tour • 4 qualifying events with 300 anglers per event ° • The Wal-Mart FLW Walleye Tour Championship with 100 anglers LOOK W the -'a©x • $503, 000 to $675, 000 cash purses $450,000 Wal-Mart FLW Walleye League *01.0.K • 12 qualing events divided into three divisions with up to 200 anglers per event • The Wal-Mart FLW Walleye League Finals with 210 anglers OOK . $25, 955 to $141, 950 cash purses I r M L W MEDIA EXPOSURE PRINT FLW Outdoors Magazine • Four-color glossy magazine • On newsstands in approximately 1,000 Wal-Mart stores • 69,000 circulation - 207,000 readership • Display and classified ads are available along with feature coverage in our Destinations segment. Kids All -American Fishing Magazine • 4-color glossy supplement included in every magazine • Mentions may be included in word searches, crossword puzzles, and mazes. FLW Outdoors Brochures • Brochures are distributed in Wal-Mart stores and outdoor venues • 100 millian people visit Wal-Mart stores each week • Prominent mentions in FLW Outdoors brochures. FLW Outdoors News Releases • Generate millions of positive impressions through international media coverage. • Prominent mentions will be made in FLW Outdoors'news releases. • Promotional material can be included in FLW Outdoors ' media kits. INTERNET FLWOutdoors.com • Complete tournament coverage • Feature stories about pro anglers, recreational anglers and celebrities who love to fish • 1,161, 766 - Visits in February 2007 • 6,912,312 - Pages viewed in February 2007 • 193,635 - Unique visitors in February 2007 • Prominent mentions will be inserted in tournament stories. FLW LiveT'v • Provides real-time, world-wide Webcasts of FLW tournaments, which include live video, audio and tournament results n MEDIA EXPOSURE TELEVISION Fox Sports Net - United States • "FLW Outdoors " is aired every week of the year. • "FLW Outdoors " is one of the top rated daytime shows on the network. • FSN reaches 81 million subscribers nationwide • Host city is featured in a two -minute segment during show. American Forces Network - Worldwide • Reaches more than 800,000 service men and women stationed around the world. • Broadcast to 177 countries and aboard naval ships. World Fishing Network - Canada - • Provides a daily escape for over I million Canadian sport fishing enthusiasts. • 24-hours a day, 7 days a week, covering every single aspect of fishing. Matchroom Sport - Worldwide • Distributed to over 350 million homes worldwide • Broadcast to multiple countries, including Europe, China, Russia, Australia, South Africa, Malaysia - International network logos shown below: American Forces Network matchroclm SPORT *-StorFIL rt� 11FL W OUTDOORS 11 IS THEMOST WIDELY DISTRIBUTED WEEKLY OUTDOOR -SPORTS TELEVISION SHOW IN THE WORLD. 5 r. L. FAMILY FUN ZONE FUN FOR THE ENTIRE FAMILY! • Free Admission for spectators with thousands of square feet of family friendly fun! • Sponsors provide product samples and giveaways to spectators. • Takes place on the final event dates during Wal-Mart FLW Tour events, Wal-Mart FLW Series events, the Stren Series Championship, the Wal-Mart FLW Walleye Tour Championship, the Wal-Mart BFL All -American, the Wal-Mart FLW Kingfish Tour Championship, the Wal-Mart FLW Redfish Championship and the Forrest Wood Cup. -X 6 SPONSORS WAL*MART® ALWAYS LOW PRICES. AMa I?Pif—r S S ' lW UARDG J -! FUJIFILM . CHEVY w • � � �..�,� �. :> �"MAHA® =� When you wawt the best BATTFR/Bs ae esaetsana.. �s �® L' L FRANG (a We Lead,, WeeFind, You Win.'"' D.� e LAWRYS bank. ADVA_ D Sins 1919 MypynR.y, A. Gu &wr ilea ''Complete v Raymarine leg ' BFGoodricti Powered by � . a � Tires filljtWlleIe- AlljtClIlle- FIEhAM Al' WEED p,T K I N STG EE. Pmrl` AT�'I SATELLITE RADIO TRADE NARK S ASSOCIATE SPONSORS ACT II Popcorn e Abu Garcia e Champion Boats a Eagle Claw e Gulp! e Hamburger Helper Hawaiian Punch a International Delight e PTSI Quality Transportation Solar Bat e Spider Wire a Stratos Boats a Stren a Suave for Men e Triumph e Wet Ones e XTools 7 HOST REWARDS As host of FL Outdoors events, St. Lucie County, Fla., will instantly become known as a prime fishing destination. Fishing fans across the country will read about the region's terrific fishing opportunities thanks to news and feature coverage in the nation's top daily newspapers, weekly newspapers and outdoor magazines. Broadcast coverage by FL Outdoors on Fox Sports will further enhance the event. FL Outdoors' bass events will draw fishing fans from across the country to St. Lucie County, Fla. These fans are opinion leaders in the outdoor community, which translates into powerful word-of- mouth exposure for the region. FL Outdoors events and hosts have been featured in the nation's top daily newspapers and most popular magazines. FL Outdoors tournaments have also been the subject of national Tip broadcasts. "'he ,'.1"ekr flork Ct!n THE WALL STREET JOURNAL. us TOM YNYN NEWS • WNIN YNN V We provide the news peg to promote St. Lucie County, Fla., and its brilliant natural resources on the national stage. We also provide the legwork to ensure that the region receives the prominent media coverage that it deserves. 8 ST. LUCIE COUNTY TOURIST DEVELOPMENT COUNCIL WEDNESDAY, SEPTEMBER 13, 2006 12:30 P.M. - CONFERENCE ROOM THREE AGENDA CALL TO ORDER ----------------------------------------------- ---- --------------------- COMMISSIONER SMITH INTRODUCTION OF NEW TDC MEMBER - DIANN McDONOUGH-------------_---COMMISSIONER SMITH ROLL CALL----------------------SHELLY ROCHE --------------------------------------------------------- SELF INTRODUCTION OF GUESTS -------------------- "--"--_-_- ------COMMISSIONER SMITH CONSENT ITEM-------------------'"'"-" -------------------------------------------------COMMISSIONER SMITH Approval of Minutes of August 9, 2006 MANAGER'S REPORT----------------------------------------------------------- _-------- LARRY DAUM GOLD rt ASSOCIATES -PROJECT UPDATES-----------------" -----------------------GOLD It ASSOC. PUBLIC RELATIONS -MEDIA STREAM --------------------------------- ---------------------------------- ODALY VICTORIO OTHER BUSINESS/PUBLIC COMMENT---------------------"--"'"""" ------------------COMMISSIONER SMITH ADJOURNMENT Please note, meetings are tape recorded. Anyone with a disability requiring accommodation to attend this meeting sh, Community Services Manager at (772) 462-1777 or TDD (772( 462-1428 (48) hours prior to the meeting. SEP - 8 2006 i i ST. LUCIE COUNTY TOURIST DEVELOPMENT COUNCIL MEETING WEDNESDAY, AUGUST 9, 2006 ST. LUCIE COUNTY CONFERENCE ROOM THREE The Tourist Development met on Wednesday, August 9th, at 12:30PM in the 3d floor conference room Commissioner Smith called the meeting to order Members present: Commissioner Smith, Christine Coke, Patricia Christensen, Marilyn Minix, Pam Haney Members absent: Chris Egan, Paul Taglieri, Simmie Burns Also present: Larry Daum, Staff; Gayla Barwick, Staff; Odaly Victorio, Staff; Katherine Mackenzie -Smith, Assistant County Attorney; Trudi Davis, Holiday Inn Express; Deidre Clayton, The Sandhurst Hotel; Andy Brady, SLC Chamber of Commerce; Rich Nalbandian, Treasure Coast Sports Commission; Tom Colucci, Treasure Coast Sports Commission; Jody Bonet, Cultural Affairs; Patty Crowe, Perfect Drive Golf Villas; DiAnn McDonough, PGA; Jim Reeder, Palm Beach Post Commissioner Smith introduced and welcomed Jody Bonet, the new Cultural Affairs Director. Ms. Bonet said she had been with the County seven years doing grants for five years then transit community services, so she had worked a lot with cultural affairs. She said she was hoping that improving our art and museums that would help bring more tourism in and be part of the next year — blend our web sites, our information. She said she hopes the transit grows to bring people from the hotels to our tourist sites. Self introduction of guests MANAGER'S REPORT: Mr. Daum said he had some new revenue sheets. He said the revenue was up 2.4% which is through June, so we are still showing a gain. The amount of the gain from this time to last month has come down — it was 3.7%. He said we were on a path to do somewhere in the neighborhood of $58 million dollars in revenue from the short term stays. Page Two Tourist Development Council Meeting 08/09/06 Mr. Daum said there had been questions as to what we could expect in the month of August from the bikers. He said we should have that information within 60 days. Commissioner Smith asked if this was just on the room rates and if we could project a number. Mr. Daum said that was difficult to do because it was a function of revenue as opposed to just room nights. He said we have to go through each property and say this is the average. He said we had some properties that took their rate from $90 dollars a night to $190 dollars a night. He said he wasn't sure of what to expect. He said he could say it was very positive. Mr. Daum said the budget was in the packets. He said there wasn't much change and it looks like we're going to end the year somewhere in the $118- 119,000 as a carry over. He said we needed to have at least a $50-60,000 dollar carry over because of the slow revenue generation in the first several months of the year. Mr. Daum said included in the packets was the Smith Report which was the same one that was used last month. Mr. Daum stated he had talked with the Board last month about doing grants but hadn't had the time to do the right research and would like to wait until next month to do the restructure of the grant. Mr. Daum said he had a discussion this past week with a gentleman about doing a local brochure with restaurants, etc. — Coral Isle Graphics and is doing one for Stuart. (presented brochure) He is going to press now with one for Port St. Lucie and getting ready to do one for Vero Beach and one for Fort Pierce. Mr. Daum said he told him we would try and help by giving him our brochures. He said it was $250 dollars to get your name in this and it is published every six months. He said he thought from a hotel standpoint this could be another interesting tool that could be passed out. Mr. Daum continued by saying there was an offer on the table from a fishing contest. Mr. Colucci said they were in negotiations with them also. Mr. Daum said both didn't to be in negotiations with them. Page Three Tourist Development Council Meeting 08/09/06 Mr. Daum said it there were two different tournaments, one in April for one day and one in June for three days. They also sent a video with it that was in Sarasota last year. They had 85 boats. They aren't just asking for $12,500 dollars, they are really asking for $31,000, in my estimation. For the one day tournament they are asking for $2,500 dollars in cash, four staff rooms for three nights and using $100 dollars a night for $1,200 dollars. The three day tournament is a $10,000 dollar fee, a meeting room and meal for 450 people — guessing that at $20 dollars each, 8 staff rooms for 8 nights is another $6,400 dollars. The $31,000 dollars is for four days — the one day event plus the three day event. Mr. Colucci said it was also going to give us TV and advertising. He said dollar wise it was pretty much the same as Mr. Daum's numbers were. He said they had sent information to Tallahassee about SKA and hopefully they could secure some type of money for SKA to help with portable docks. He said he didn't have enough in his budget to cover the entire thing. Mr. Daum said he knew that and that was one of the reasons he puf it on the agenda to get advice from the TDC. He said as soon as he looks at costs he looks at advantages. They are projecting revenues, just from the hotels and what the TDC gets, bed tax at 56,000, so that gives us $560 dollars and on the other one is 370,000, just for the hotels so that is $3,700 dollars at the 1 % - we are looking at $4,000. The real plus to this program is the magazine coverage and TV coverage and the potential to draw other people here. Mr. Colucci said they were looking at $10,000-$15,000 from their budget. He said they were going to talk with them in a conference call and he thought if they could work closely with us on this because we do have to finance SKA again and we have another billfish tournament that we're working on with the Mets and Fort Pierce. Mr. Daum said what he wanted to put on the table today was to see if the TDC wanted him to go forward in conjunction with Tom or separate from Tom. He said he would push forward and have a discussion with these people and continue this negotiation or if there are other suggestions. The letter is dated July 28th. They had 85 boats last year, can we have 85 in the month of June. Mr. Colucci said the month of June wasn't a problem. Commissioner Smith asked where the logo came from and if they sent it to us this way. Page Four Tourist Development Council Meeting 08/09/06 Mr. Colucci said it was a presentation, a packet they got. They are asking for us to bid on it. Mr. Daum said they used the Chamber logo. Everybody is in agreement that we move forward and have further discussion. Roll Call: Shelly Roche CONSENT ITEMS: Due to lack of quorum for July 12, 2006 meeting, there was no vote for approval of minutes of July 12tn Motion by Ms. Minix, seconded by Ms. Christensen to approve minutes from May 10, 2006 meeting, unanimously approved. GOLD & ASSOCIATES -PROJECT UPDATE: Ms. Larsen thanked everyone for their participation and patience at last month's meeting. She said as she was looking through last month's notes, that they were to supply us with a copy of report and said she would insure that that happens. Ms. Larsen gave a breakdown on their Marketing and Advertising. She said the media plan and marketing plan was underway and they hope to have a draft to Mr. Daum within the next two weeks and hopefully present it at the September TDC meeting. Ms. Larsen said in reference to public relations she had attached the annual National Bikers Roundup press release that they distributed to the appropriate media. She said as they go forward they were going to insure that at each meeting you have a copy of all the press releases that they were doing. She said any information that we could give them when we're having an event so they could create news or press releases would be appreciated. Ms. Larsen said they had come a long way on the Web site. She said hopefully they would be complete with that this week. Mr. Daum said when we bring up the Website, it is still a work in process. Things change everyday, so as we bring it up and you see things that need to be changed or added, please give us a call. Ms. Coke asked if Ms. Larsen had available a list of where we're sending the press releases. Page Five Tourist Development Council Meeting 08/09/06 Ms. Larsen said she would supply everyone with a list by email. PUBLIC RELATIONS -MEDIA STREAM: Ms. Victorio gave the Public Relations and Media Stream Report (copy included in packet). Mr. Daum said we have had a continuing problem with Media Stream. He said Odaly had done an extremely good job in taking the data and doing a crystal report and came out with this. He said the only thing we basically need the Media Stream for, and we're talking with our Internet people now, on how to track the web hits. Larry said Odaly did a great job in trying to backtrack and gather that data for the crystal reports. We are exploring how we're going to do our Website with our webmaster here, County employee on site. MARKETING: Ms. Barwick gave a wrap up report on the Bikers. She said all the facts and figures were not in yet so we don't know how much was brought in, but the expected attendance was between 35-40,000 bikers for the six day event. The economic impact is a wide range, anywhere from $10 million to $30 million for the Treasure Coast area. Ms. Barwick said St. Lucie County, Indian River County and Martin County all placed full page ads in their program along with the Chamber of Commerce. (passed out copy of our ad). She said Commissioner Coward did a welcome letter to the bikers. She said Larry attended the VIP function. Mr. Daum said it was a really good time. He said this group of people was just outstanding. He said he thought they did a really great job. Mr. Daum said Ms. McCorkle did a fantastic job in the planning. He said he submitted Sherry's name from the Tourism & Economic Development Division as employee of the quarter. This is probably the biggest event that has come to the County from the standpoint of outside groups, people coming into the area. Ms. Barwick continued with the Marketing report by saying some people were counting license plates and came up with twenty five different states that were represented by a license plate. Since this was a national event, an invitation was sent to all 52 states. This is an annual event. They are a very community minded organization and want to give back to the Counties they bring their event to. They collected for the Treasure Coast Food Bank 7,000 pounds of food along Page Six Tourist Development Council Meeting 08/09/06 with $7,000 dollars. They also put together school scholarship. There will be a scholarship for a local student. Ms. Barwick said the Florida Bikers Committee that put this on, and each state has their own committee. They are very pleased with how things went and how the County helped that they are thinking about bringing their Florida Roundup back to the Fairgrounds. The Harley Davidson's corporate office out of Wisconsin approached Ms. McCorkle about bringing their Hogg Bash to the Fairgrounds in 2007. That is a prestigious type of event for the biker world. Ms. Barwick said Ms. McCorkle was at the Bikers event almost 24/7 for the full six days, going home only for a couple hours at a time. Mr. Brady asked if they had gotten the full attendance yet. Ms. Barwick said no. She said she thought it was pretty close to being between the 35-45 thousand. Mr. Daum said rumor was they sold 60,000 tickets at $20 over the 6 day period. Commissioner Smith asked if our TV crew was there. Mr. Daum said he wasn't sure, but it was his understanding they weren't going to do that. He said our department took some pictures. Ms. Barwick said the next item was a listing of the current accommodations, rooms in St. Lucie County. (included in packet) The current number of rooms in St. Lucie County is 2,710 and RV Park Sites, 1,224. Mr. Daum said there were two additional properties that have been permitted out of Port St. Lucie in St. Lucie West — Residence Inn and Fountainbleu. Ms. Coke said they needed to get site plan approval on Monday night on LaQuinta, 85 rooms. Mr. Daum said it was difficult to keep track of the condos. Ms. Barwick said she was putting together a new roster with everyone's contact information and terms. Ms. Barwick said Mr. Egan said his Vistana property is being half and half, completely renovated. Mr. Egan said the Jensen Beach Chamber of Commerce is holding their business social hour, tomorrow night, Thursday, August 10th and Page Seven Tourist Development Council Meeting 08/09/06 he is sponsoring and hosting it at Vistana and will have a display of what his new rooms will look like — 5:30-7:00 for anyone that wants to attend. OTHER BUSINESS/PUBLIC COMMENTS: Mr. Brady said Leadership Class 24, which he was in, every year have to do a project, nonprofit. He said this year St. Lucie County, Environmental Department and Surfrider Foundation are going to replant five acres at Blind Creek on August 19th. If anyone is interested in volunteering it starts at 8:30AM, hours will be credited. The County has over 1,000 trees and plants. Commissioner asked Mr. Brady if he got this to the schools. Mr. Brady said they were working on getting press releases out now and TV coverage. Adjourned: 1:30PM CO cc E o -a < > CO cc 00 C*4 LO E (n (D L- 0 E CD 0 C-4 CL 0 :3 m Z 00 LOO < 0 N LO co CR 0� CD cq cn 9 0 co qql cn co co IVn c v Cn N c co 0 0) Cf) 0 co cm W) 49 CN 'It CT or cri 64 EA 6% 441 m Jz 0 m d) C Ncca0 a 4)c m cm w cc C.) U) N cc a cc O E 2 w > cc 0 cc 4) U) U) 0 m 0 Eq � e ! 2 g # & Ale � § ■ 2 ® $§ &§ ■ |s e | � ■�§�} | | ■ ! � ■ � It ■ I ! ■ ! � ! § ! f! f■ �■ ��■ | � •i~.� ! i ■� ■ � ■ 2||t©I | !|� ii ||§% K�i■|f§$! Ix |�•|• R ■ ��.1,�!|. a I�� �!£|• a �$ k � . ■ � a e . § � . � � q ■ � | | a ■ � 2 . 2 ■ � , a 2� � § ■ ■ ■■ !g �� ■ � a ■ ■ �`!| � s �# ! ■ \ � � . $» # - ■ �/ I ■�§; ! k ■ $ � ■ § ■ 2 g //? 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LUCIE COUNTY TDC 2006 2007 FYMARKETING PLAN Presented by GOLD & Associates • Friday, September 1, 2006 Larry Daum - SLC 2006-2007 Mktg Plan.pdf Page 2 ST. LUCIE COUNTY TDC MARKETING PLAN FY 2006 -2007 Presented by GOLD &Associates •Friday, September 1, 2006 ROUGH CONTENTS DRAFT INTRODUCTION........................_.................................................................2 OVERALLSTRATEGY....................................................................................3 TARGETAUDIENCES....................................................................................7 GEOGRAPHICMARKETS .......... . .................................................................9 MEDIA STRATEGY.......................................................................................12 ANNUAL MEDIA FLOWCHART................................................................22 WEBSITE......................................................................................................23 TRADE SHOWS...........................................................................................34 PUBLIC/MEDIA RELATIONS ..... ................................................................ 35 OTHER COMMUNICATIONS...._...............................................................36 VISITORPROFILE........................................................................................37 ANNUAL MARKETING PLAN FLOWCHART..........................................38 Page 1 of 38 GOLD & Associates Inc. • 6000-C Agra$ Village Circle • Fbnte Vedra Beach, R -32082 • (904) 2855669 strikego Id.com Larry Daum - SLC 2006-2007 Mktg Plan.pdf Page 3 ST. LUCIE COUNTY TDC J MARKETING PLAN FY 2006 -2007/ Presented by GOLD & Associates • Friday, September 1, 2006 ROUGH INTRODUCTION DRAFT The following marketing communications plan is St. Lucie County's "roadmap" to ongoing marketing success. This guide outlines the key elements needed to accomplish the overall marketing objective of increasing visitation. In short, this document contains the communications arsenal needed to gain recognition as the state's leading destination for a tranquil, laid-back vacation, providing beautiful, uncrowded beaches and a wide array of leisure travel amenities. The strategies and tactics detailed on the following pages represent careful consideration of the primary research recently conducted on your behalf, as well as additional secondary research information gathered by the agency. This document also contains specific, cost-efficient media vehicles that we recommend in order to effectively reach large groups of your constituencies within your geographic target markets, plus the communication s materials required to implement this plan. Furthermore , the communications tactics and media vehicles needed to brand and position St. Lucie Countyare identified. Last, the plan considers current and future challenges faced by the tourism industry in Florida overall. These challenges include weather events,the increased price of gasoline and more. A marketing budget of $100,000 was provided by the client as a guide to use for the media plan and for production of communications materials. We have respected this budget and have provided a breakdown of expenses at the conclusion of this document. Thank you for your consideration. Page 2 of 38 GOLD & AAgoclates, Inc. • 6000-CawgraEs Village Circle • Fbnte Vedra Beach, 1-32082 • (904) 2855669 strikego Id.com r,_ _ _ cl r gnnR_9nn7 Mkta Plan.odf Gti ST. LUCIE COUNTY TDC MARKETING PLAN FY 2006 -2007 Presented byG0 &Associates -Friday, September 7, 2006 OVERALL STRATEGY OBJECTIVE To increase awareness and consideration for the St. Lucie "brand": St. Lucie County is the relaxed, laid-back vacation destination in Florida. Position St. Lucie County as a tranquil place to stay and utilize the Stay Tranquil theme line in all communications. Focus on general media vehicles to accomplish this objective and to label each message with a strong call to action to visit the Web site for more information. SPECIFIC GOALS Establish and Grow the St. Lucie County Brand Identity — Grow product awareness and name recognition in new markets as Florida's relaxed, laid -back vacation destination. Primary research has shown that awareness of St. Lucie County and its tourism assets are low. Growing awareness of St. Lucie must be a prime goal of the marketing plan. Further, VISIT FLORIDA research showsthat after shopping and touring/sightseeing, the activities most undertaken by visitors to Florida are beach and waterfront trips, with 24.8% of respondents indicating that they participate in these activities. (Visitation to theme/ amusements parks is lower, at 23.3%). This represents an excellent opportunity to leverage St. Lucie's beautiful, uncrowded beaches and peaceful pace to produce real results among market segments that prefer relaxation to the nightlife (South Florida) or theme parks (Central Florida) in Florida; Position St. Lucie County As the Place to Stay Tranquil — The positioning statement chosen by visitors and non -visitors alike in the primary research was "the place to stay tranquil," with 70% of survey respondents indicating it as their preference. The positioning statement should be featured in all communications; Leverage Your Strengths — According to the primary research conducted on your behalf, nearly 70% of respondents named "beaches" as one of the types of activities that they expected to do during their Florida vacation. All communications should include copy or images that reflect the miles of powder -white beaches that can be fou nd in St. Lucie County, oo Increase Visitation — Grow bed tax revenue by increasing the number of persons staying overnight (and the number of room nights booked) by penetrating media markets accessible to the 1-95 corridor and within a reasonable day's drive. Communicate to all audiences the many amenities offered as a vacation or getaway destination to encourage multiple night stays; ROUGH DRAFT Page 3 of 38 GOLD & Amciatei Inc. • 6000-C awgra$ Village Circle • Ponte Vedra Beach, R-32082 • (904) 2855669 3rikegold.com —, im - .qI r 2nnR-2007 Mkta Plan.pdf Page 5 ST. LUCIE COUNTY TDC MARKETING PLAN FY 2006 -2007 Presented by GOLD &Associates Friday_, S°ptember 1, 2006 OVERALL STRATEGY Continued Cultivate Interest in Co-O Advertisinq —Educate local tourism - related businesses about added -value and cost-effective media opportunities available to elicit their participation, thereby increasing the media budget overall; Build an Effective, Robust Web Site — Primary research conducted on your behalf reveals that 90% of visitors and non - visitors obtain travel information via the Internet. Secondary research reflects a lower percentage at 73%. The important takeaway is that online researching remains a significant method to obtain travel information. It is imperative that your site be easy to find, easy to navigate, informative, engaging and trackab le; Develop Visitor Profile and Utilize It to Optimize Efforts — Track the geographic origins of guests and determine the reasons for visitors to visit the Web site, visitor center and to call the 800#. Utilize this information to focus the limited media dollars on certain key geographic areas as indicated by the profile, thus garnering greater awareness due to the increase in media impact in these key markets. New, emerging or less productive geographicareas should be minimized oreliminated. Utilize the reasons given for visiting St. Lucie County to strengthen, as necessary, the creative copy; Reach Niche Markets Cost -Effectively —Ascertain how to reach niche markets, TwhicFare typically very small in population), in a cost-effective manner, either through list purchases, e-mail vehicles or banner ads on relevant sites. The cost per lead should be comparable to, or less than, the cost per lead generated from mass -market publications. Niche or affinity markets could include golfers, sports fishermen and divers; Build an E-mail Address Database — Capitalize on Web traffic to build an e-mail address database. Motivate Web site visitors to provide e-mail addresses by featuring an opt -in page to capture visitor e-mail address, areas of interest and geographic location. Utilize the database to inexpensively communicate with prospects and visitors via e-communications (organic marketing tools); ROUGH DRAFT Page 4 of 38 GOLD & A-mcialeS Inc. • 6000-C93wgrass Village Circle • Ponte Vedra Beach, R-32082 • (904) 2855669 3rikegold.com _r_, nni Ir„ _ �i c 2nn6-2007 Mkta Plan.pdf v QyG v ST. LUCIE COUNTY TDC MARKETING PLAN FY 2006 -2007 Presented by GOLD & Associates • Friday, September 1, 2006 OVERALL STRATEGY Continued oo Go Where the Visitors Are — VISIT FLORIDA research reveals that many Florida visitors look for a secondary and different activity in which to participate, once they have completed their theme park visit. Beach trips ranked high as an activity desired by this group. This is an opportunity to reach Florida visitors during their vacation, while they are still seeking information about other activities. The two most popular tourism cities in Florida (Miami and Orlando) should be targeted with media exposure; Create a Broad -Based Special Promotion — Produce a national promotion targeted at frequent travelers to increase top -of -mind aware nessfor St. Lucie County. ROUGH DRAFT Page 5 of 38 GOLD & A%ociateS Inc. • 6000-C Smgrass Village Circle • Fbnte Vedra Beach, FL32082 • (904) 285-6669 Arikego Id.com n—..— ci r ?nor%-9nn7 Mkta Plan.odf 60b;&_,� ST. LUCIE COUNTY TDC MARKETING PLAN FY 2006 -2007 Presented by GOLD &Associates -Friday, September 1, 2006 OVERALL STRATEGY Continued . Communicate the Range of Accommodation s and Amenities at Ali Price Levels — VISIT FLORIDA research (June 2K 20 55) reveals that travelers are seeking ways to offset the increase in gas prices by looking for deals and lower -cost amenities and activities. When asked what trade-offs theyanticipated due to the rise in gas prices, 29.6% responded that they would eat in less expensive restaurants, 27.4% said that they would look for bargains and deals ahead of time, and 20% of survey respondents said they will actively look for less expensive attractions to enjoy. (Source: "Possible Impacts of Increases in Gasoline Prices on Tourism To Florida). Therefore, it should be clearly communicated that St. Lucie is an affordable alternative to high-priced metropolitan areas. ROUGH DRAFT Page 6 of 38 GOLD & Amciat% Inc. • 6000-C &wgras; Village Circle • Ponte Vedra Beach, R 32082 • (904) 285-6669 3rikegold.com Larry Daum - SLC 2006-2007 Mktg Plan.pdf Page 8 ST. LUCIE COUNTY TDC MARKETING PLAN FY 2006 -2007 Presented by GOLD & Associates •Friday, September 1, 2006 TARGET AUDIENCES OVERVIEW With the significant rise in gas prices, we have examined recent research reports to determine if your potential audience's attitudes, habits and considerations about their Florida vacation have changed. Most important, we explored the question, "Has the increase in gas prices reduced the number of Florida vacations being taken7A few of these intelligence sources include: oo VISIT FLORIDA's "Trends and Outlook For Florida Tourism" report of June 2006; co VISIT FLORIDA's "2005 Domestic Visitor Profile by Florida Vacation Region" report; oo Various Travel Industry of America (TIA) update reports throughou t the year; oc Media demographic and psychographic research and census informatio n; oo VISIT FLORIDA's "2005 Travel Patterns of Florida Residents" report; oo VISIT FLORIDA's "Other Tourism Indicators of 2005" report; oo VISIT FLORIDA's "Outlook 2006, Summary for Florida Commission on Tourism, Consensus -Built Forecast" report; cc VISIT FLORIDA's "Tourism's Impact on the Florida Economy 2005" report; oo VISIT FLORIDA's "Spring, Summer Outlook 2006, Summary for FL Commission on Tourism" report; and oo VISIT FLORIDA's "Visitor Estimates and Industry Trend Indicators, 2006 Quarter 1, January -March ," prepared 5/15/2006. GAS PRICES The increase in gas prices does not appear to be in -and -of -itself eliminating Florida vacations just requiring visitors to reallocate how they will spend their money. The estimate of total visitors (in person trips) to Florida during the first quarter of 2006 is 23,300,000. This represents a slight decrease of 0.8% from the same period in 2005. However, statistics for in -state travel reflect more significant decreases. The percentage of Florida residents who reported taking a pleasure trip was down 4.7% in the first quarter of 2006. Of these,the percentage who vacationed in Florida decreased by 3.4% (36.8% versus 40.2%), representing a decrease of an estimated 368,000 in- state person trips. ROUGH DRAFT Page 7 of 38 GOLD & Amciatea I Inc. - 6000-C Rwgras Village Circle • Fbnte Vedra Beech, R-32082 • (904) 2855669 strikegold.com Daum - SLC 2006-2007 Mktg Plan.pdf Page 9 ST. LUCIE COUNTY TDC MARKETING PLAN FY 2006 -2007 Presented by GOLD & Associates •Friday, September 1, 2006 ROUGH TARGET AUDIENCES DRAFT Continued COUPLES The primary research conducted on your behalf indicates that couples are the most likely demographic group to visit St. Lucie County. Further, only 20% of respondents indicated that activities for children were an important consideration. oo Primary: Adults 35-54, female skew; oo Secondary: Adults 55+, female skew (While the older adult market is considered a secondary target group, broad -based media will reach them.); oo They have a HHI of $35K+; oc They seek destinations that offer affordable prices and a variety of accommodations; oo Decision -make rs are primarily female; oo Television is a major media source within this age group; oo The Internet is their primary source for information on a destination and is followed closely by a friend's referral (word-of- mouth) . Magazines and tourism offices are also used as resources; and oo They tend to make their reservations online or call the tourism business directly. Page 8 of 38 GOLD & Awdatm I nc. • 6000-C 33wgras Village Circle • Fbnte Vedra Beach, FL32082 • (904) 285-6669 strikego Id.com __.., n.,, _ _ el r 9nnF_9nn7 Mkta Plan.odf uti ST. LUCIE COUNTY TDC MARKETING PLAN FY 2006 -2007 Pre�nted by GOLD &Associates •Friday, September 1, 2006 ROUGH GEOGRAPHIC MARKETS DRAFT OVERVIEW St. Lucie County is a relatively small destination area with smaller ad budgets compared to many larger Florida destinations. Therefore, the advertising -to -sales ratio dictates that the budget is not large enough to effectively reach the tourist market on a national or international level, or with a great deal of frequency. Furthermore, the client has indicated that the majority of visitors come from South Florida and the Northeast. Key to growing tourism is the ability to attract new visitors by more deeply penetrating markets where your communications have been running in the past, as well as reaching out to new markets with large populations of your target audiences. The advertising budget is also a major component in market selection and can affect the level of effectiveness of the campaign overall. Also worth noting is the trend for people to take shorter, more frequent vacations, which makes travel distance and quick accessibility to a destination highly important factors in theirdecision making. The market selection for this year's plan has been based on a number of key factors. First, their proven record to deliver inquiries and ultimately visitors to the area in the past. Second, research from a number of sources provided demographic information and profiles of what these markets find appealing in a Florida vacation that strongly mirrors many of your amenities. Therefore, GOLD recommends concentrating media attention on these geographic markets: MIAMI/FT. LAUDERDALE AREA —St. Lucie offers a relaxing, short - distance getaway for South Florida travel prospects who are attracted to the low-key atmosphere and the primary activities offered —sport fishing; white, sandy beaches; golf; and most of all —a relaxed, laid- back environment. There are other factors attracting potential leisure travelers to the St. Lucie County area as well, one of which is increased gas prices. The growing concern for less expensive vacation spots creates a need for residents and visitors to travel to areas closer to home or closer to the primary area they are visiting. 37% of respondents from the recent primary research study stated that they wanted their next vacation to be within a day's drive from home. Since St. Lucie County is within a short drive, the Mami/Ft. Lauderdale area becomes a key market for mid -week or four -day weekend vacations. This holds true especially for couples who are interested in less expensive outings. Page 9 of 38 GOLD & AmciatM Inc. • 6000.0Sm9a$ Village Circle • Ponte Vedra Beach. R-32082 • (904) 2855669 strikego ld.com rayc ST. LUCIE COUNTY TDC MARKETING PLAN FY 2006 -2007 Presented by GOLD & Associates • Friday, September 1, 2006 GEOGRAPHIC MARKETS Continued ORLANDO AREA —The previously mentioned trends also apply to the Orlando market. Over the last two decades, Orlando has become a large, busy urban area, compounded by increased traffic from the large populations of tourists who visit the city daily. Therefore, residents of the Orlando area are attracted to a more laid-back environment and will find the beaches, fishing and overall activities that St. Lucie offers appealing. Historically, tourists will travel to a secondary destination within two to three hours' drive from their primary destination. This means that St. Lucie County's sales radius should include Orlando and other central Florida markets. Orlando has a large base of international visitors as well, primarily from Canada, Germany and the U.K. They are keenly interested in experiencing unique places and activities that the state of Florida offers. St. Lucie County has an ideal setting to attract these residents and visitors who choose to experience a slower -paced, less - commercialized travel experience. NEW YORK IVETRO AREA —Based on key sales and marketing data, the New York Metro area remains the top market in terms of effective buying income and purchasing influence. National travel research supports this data. Furthermore, the east coast of Florida typically attracts visitors from the Northeast, especially New York, Connecticut and New Jersey (due to the 1-95 corridor). These markets continue to represent a strong audience for out -of -market visitors to St. Lu de County. REGIONAL MARKETS WITHIN THE UNITED STATES — The southeastern states, as well as in -state markets such as Miami/Ft. Lauderdale and Orlando, represent the strongest target areas for southeast Florida destination markets. With increasing gas prices, these markets are more viable than in previous years, especially when appealing to married and single couples with middle incomes who are looking foraffordable vacation options. Note that while the southeastern region and other out -of -market areas represent potential travel for St. Lucie tourism, these markets should be targeted on an opportunistic basis to combat competition within the Florida tourism category. St. Lucie will reach these markets largely through the VISIT FLORIDA out-of-state sanctioned programs, as they spend a significant amount of their budget targeting these areas. ROUGH DRAFT Page 10of 38 GOLD & Amdate$ Inc. • 6000-C Agra$ Village Cirde • Ponte Vedra Beach, R-32082 • (904) 285-6669 5rikego Id.com I mrn, na,im - sl C 2006-2007 Mkta Plan.pdf ray", is ST. LUCIE COUNTY TDC MARKETING PLAN FY 2006 -2007 Presented by GOLD & Asiciates • Friday, September 1, 2006 GEOGRAPHIC MARKETS Continued INTERNATIONAL MARKETS —The international markets continue to show an increase in travel to Florida. As secondary markets, these will be targeted through available VISIT FLORIDA sanctioned co-op programs. St. Lucie is scheduled to run in the VISIT FL 2007 International Travel Planner with a tri-county co-op with Indian River and Martin County TDCs. ROUGH DRAFT Page 11 of 38 GOLD & Asodate$ Inc. • 6000�C Bavgra$ Village Cirde • Pbnte Vedra Beads, R-32082 • (904) 2855669 5rikegold.com i arry na,,m - SLC 2006-2007 Mktq Plan.pdf rdyc 10 ST. LUCIE COUNTY TDC MARKETING PLAN FY 2006 -2007 Presented by GOLD 9-Associates • Friday, September 1, 2006 MEDIA STRATEGY MEDIA OBJECTIVES oo Increase visitation year round, and especially during shoulder seasons (September through December) and mid -week when travel is typically slower; oo Maximize budgets through use of VISIT FLORIDA advertising sections; oo Reach large groups of your constituencies within your geographic target markets; oo Identify specific, cost-efficient media vehicles; oo Identify the communications tactics and media vehicles needed to effectively brand and position St. Lucie County; oo Utilize media properties that will drive audiences to the new Web site for more information. TIMING Advertising pressure will be scheduled for a year-round presence, October 2006 to September 2007. A special emphasis will be placed around specific St. Lucie events and during the shoulder months, where travel tends to decline—Septe mber to December. To this point, a sustaining level of exposure will be placed throughout the year, with lower levels of promotion during January to March, when tourist traffic tendsto be high. OVERVIEW Overall, an integrated marketing communications program consisting of print, cable TV, outdoor bulletins, Florida Welcome Center Duratrans, e-marketing, your Web site, trade shows and public relations is recommended for St. Lucie County's 2007 FY. With this and the geographic markets in mind, the following elements are recommended for the media plan. GOLD recommends a targeted campaign using a combination of in -state media focusing specifically on nearby drive markets (especially Miami/Ft. Lauderdale and Orlando ). This effort will be supplemented by regional advertising (concentrating on the New York metro area). Other out-of-state markets (national) will be reached through the VISIT FLORIDA programs that St. Lucie has contracted. This advertising will be supported by the other marketing elements in the plan, including public relations, trade shows and continuous Web site optimization. ROUGH DRAFT Page 12of 38 GOLD & AmciakeS Inc. • 6000C &wgrae; Village Circle • Ponte Vedra Beach, R-32082 • (904) 2855669 3rikegold.com I- Larry Daum - SLC 2006 2007 Mktg Plan pdf Page 14 ST. LUCIE COUNTY TDC MARKETING PLAN FY 2006 -2007 Presented by GOLD & Associates Friday, September 1, 2006 MEDIA STRATEGY Continued ADVERTISING_ BUDGET An annual advertising budget of $100,000 net (non-commissiona ble) has been used for the St. Lucie FY 2006-2007 advertising program. STRETCHING MEDIA DOLLARS The agency will monitor the media performance (advertising leads) and make adjustments in the plan throughout the year to maximize media efficiencies. CREATIVE UNITS Ma ag zine Ads — To maximize the budget, smaller ad sizes such as 1/6-page, 1/8-page, and 1/3-page four-color ads will be scheduled. Larger ads consisting of full -page and half -page four-color ads will be used in the VISIT FLORIDA media to showcase St. Lucie to national and international audiences (per the VISIT FLORIDA contracts); 00 00 -Newspaper Ads —The standard travel planner (one -column by one inch) four-color and black ads will be used in newspaper travel sections to stretch the media budget; oc Broadcast — 30-second cable television spots will run in the Miami/Ft. Lauderdale market. Other markets could be added based on opportunistic funds that may become available; :4< Outdoor-ofRHome _ Nadia •Bu1Tet'ns — 14,' z 48"outdoor � in stoic Id"i;atjon& aiong 1-95 a recommended oo Out -of -Home Media (Vlk/come Centers) —40"x 40"transparency displays (Duratrans) are recommended at the 1-95 (Yulee) Welcome Center; and oo Internet — Banner ads and links will be used for Internet exposure . A mix of ad units will be employed-728w x 90H, 336w x 280h, 120w x 240h. ROUGH DRAFT Page 13of 38 GOLD & Amxiatesi Inc. • 6000-C Swgra$ Village Circle • Fbnte Vedra Beach, FL32082 • (904) 2855669 strikego Id.com Larry Daum - SLC 2006-2007 Mktg Plan.pdf Page 15 ST. LUCIE COUNTY TDC MARKETING PLAN FY 2006 -2007 Presented by GOLD &Associates -Friday, September 1, 2006 ROUGH MEDIA STRATEGY DRAFT Recommended Media NATIONAL AND REGIONAL CONSUMER MAGAZINES The Miles Media VISIT FLORIDA Official Vacation Guide Combo package includes advertising in the Vacation Guide, with the same size ad in a special-intere st magazine, and Web impressions on VISITFLORIDA.c om. It is recommended that your current space reservation be amended to take advantage of these other media. VISIT FLORIDA VACATION GUIDE (Miles Combo) This is the official fulfillment piece for all requests to VISIT FLORIDA for Florida vacation information. Published in December 2006, it has an estimated distribution year-round of 450,000. oo Qualified visitor leads provided to advertisers each week though a proven reader response systemvia e-mail or mail; and oo Proposed size: Half -page, 4-color plus co-op partner(s). This will allow for St. Lucie to take advantage of the combo program allowing for additional exposure with this valuable VISIT FLORIDA audience. (St. Lucie currently has planned a full page 41C ad on the contract). VISIT FLORIDA, BOATING/FISHING SPECIAL INTEREST MAGAZINE (Miles) -�"'� This is sold in co ination with the „above Official Vacation Guide with an equal size ad R,ng in _this'magazine. The editorial is geared to boating and fishing enthu-sias' who are seeking and planning for a relaxing vacation on the water. Copies are mailed to prospects on the VISIT FLORIDA database who have identified an interest in boating and fishing vacations in Florida. Published in February 2007, circulation is estimated at 100,000+. FLORIDA MONTHLY Since 1981, Florida Monthly has written editorial geared to the lifestyle interests of Floridians statewide. Monthly features include stories of living in the Sunshine State from watersports and exploring the great outdoors, to travel, dining and other lifestyle features. The magazine also displays a comprehensive statewide festival and events calendar. The monthly circulation is approximately 215,000, with over 834,000 in readership. oo Proposed size: 1/3-page, 4-color TDC rate, plus co-op partner(s). 14 of 38 GOLD & Asmciatea Inc. - 6000-C&wgra$ Village Circle - Ponte Vedra Beach, R-32082 - (904) 2855669 strikego Id.com I, Larry Daum - SLC 2006 2007 Mktg Plan pdf Page 16 ST. LUCIE COUNTY TDC MARKETING PLAN FY 2006 -2007 Presented by GOLD &Associates •Friday, September 1, 2006 MEDIA STRATEGY Recommended Media FLORIDA SPORTSMAN MAGAZINE Florida Sportsman Magazine, written for avid sports enthusiasts. Each issue contains a mix of as many as 18 feature stories for the very latest coverage of that month's hottest fishing areas. The publication is devoted to fishing, boating and other outdoor activities in Florida. Florida Monthly has a monthly circulation is 128,000 and a readership of over 300,000. oo Distributed to residents of Florida; and oo Proposed size: 1/3-page, 4-color TDC rate, plus co-op partner(s). The Best Read Guide is a 4-color, glossy digest size magazine with an annual distribution of over 2.6 million in Orlando. It is recommended to reach tourists coming into the Orlando and Central Florida area that are inclined to travel to the coastline for beaches and watersport activities that are not available in Orlando. Distributed to hotels, timeshare resorts, car rental agencies, welcome and visitor centers, this will blanket the Orlando tourist market. The magazine is printed quarte rly. The October -December 2006 and January -March 2007 issues are recommended. REGIONAL NEWSPAPERS To target selected geographic markets of Miami, Ft. Lauderdale, Orlando and New York, Sunday Travel sections are recommended in local daily newspapers reaching these areas. Readers turn to the Sunday Travel for information and advice on where to go, how to get there, what to do and more. The weekly travel sections will allow St. Lucie to showcase their tourist attractions in a timely and newsworthy editorial environment. The Sunday Travel sections publish regular "banner" sections throughout the year with featured cities and special travel themes. These pages/sections are very cost-efficient and deliver a qualitative audience of destination prospects. The Miami Herald is considered the leading newspaper serving the south Florida market. With a Sunday readership of 1.3 million, it covers close to 40% of DMA adults in this area. This will allow St. Lucie to reach residents and travelers coming into the Miami area, including a strong Latin American market. The award winning Sunday Travel section covers destinations, cruises, resorts and other tourism for South Florida, one of the nation's top travel markets. ROUGH DRAFT Page 15of 38 GOLD & Associates Ina • 6000-C8evgr-d96 Village Cirde • Ponte Vedra Beach, R-32082 • (904) 2855669 3rikego Id.com 17 Larry Daum - SLC 2006-2007 Mktg Plan. ST. LUCIE COUNTY TDC MARKETING PLAN FY 2006 -2007 Presented by GOLD & Aso • sciates Friday, September 1, 2006 ROUGH MEDIA STRATEGY DRAFT Recommended Media REGIONAL NEWSPAPERS (Continued) Ft. Lauderdale Sun -Sentinel is recommended to reach residents in the Ft. Lauderdale northern/north Miami area. There are several themed banner pages coming up over the next calendar year, which will provide special travel information such as: golf, holiday vacations, adventure travel, fall travel and more. Sunday circulation is approximately 345,000. The New York Times Sunday Travel section, with a Sunday circulation of 1,682,644, is the only Sunday newspaper blanketing the entire market. Not only will it deliver regional readers in the New York metro area, but also provides strong reach into south Florida. St. Lucie will receive national exposure, as well, with The New York Times' circulatio n throughout the U.S. It reaches 3.1 million adults in the New York market weekly. The Sunday Times provides the strongest combination of reach and quality of all competitive city newspapers. Page 16of 38 GOLD & Pesodate$ I nc. • 6000-C ,82,vgra$ Village Cirde • Ponte Vedra Beach, R-32082 • (904) 2855669 strikego Id.com manna_ )M7 nnlctn Plan.odf vauu I - v� .. Pape 18 ST. LUCIE COUNTY TDC MARKETING PLAN FY 2006 -2007 Presented by GOLD &Associates -Friday, September 1,2006 ROUGH MEDIA STRATEGY DRAFT Recommended Media LEISURE OUT -OF -HOME oo Bulletins — The use of directional outdoor bulletins in key areas along 1-95 and other prominent locations is recommended. Bulletins will reinforce the advertising messages and also direct prospects to the correct exits. This media will generate awareness and further the branding efforts of prospects that are traveling on 1-95. This targets the drive -market, as well as out-of-state prospects attracted to St. Lucie en -route to other Florida locations. Equally important, the boards will serve to support the overall advertising message, as scheduled in magazines, newspapers and broadcast media; and oo Welcome Centers — Duratrans and brochures will be used at the Florida Welcome Centers. Currently, St. Lucie displays a 4x9 brochure at each of the five Florida Welcome Centers,1-95 (Yulee ), 1-75 (Jennings ), 1-10 (Pensacola), US 231 (Campbellton ) and Capital (Tallahassee ). In addition, 40 "x 40"transparency displays (Duratrans) are recommended at the 1-95 (Yulee) Welcome Center. This effort will create additional awareness for tourists coming into the state of Florida who may not be aware of St. Lucie and its many outdoor activities. Duratrans will also allow for a visually impactful exposure of the advertising message (large, 4-color images) that "greets" tourists as they enter the Center. BROADCAST MEDIA Cable TV is recommended to reach the Miami/Ft. Lauderdale drive markets. Based on tourism media research data, Cable has proven to generate strong leads and offers great branding opportunities, as well as providing a cost-efficient avenue for reaching the South Florida market. Cable TV will be purchased based on select zones available in the Miami/Ft. Lauderdale Interconnect. oo Miami Zone - 93,713 subscriber households; oo North Dade Zone - 84,822 subscriber households; and oo Ft. Lauderdale Zone - 64,046 subscriber households. By using Zoned coverage areas, this allows for greater efficiencies and affordability for scheduling TV flightsover a longer period of time. Network TV is also recommended. Networks include: oo A&E; oo The Travel Channel; and oo Fox News; oo The Golf Channel. oo Recommended Dayparts — Monday - Sunday 6AM - 11 PM; oo Reach & Frequency Goals — 3.0+ weekly frequency with an 80%+ reach. Page 17of 38 GOLD & AsmciateS Inc. • 6000-C Bmgra$ Village Circle • Fbnte Vedra Beach, R-32082 • (904) 2855669 arikegold.com t Larry Daum SLC 2006-2007 Mktg Plan pdf Page 19 ST. LUCIE COUNTY TDC MARKETING PLAN FY 2006 -2007 Presented by GOLD & Associates -Friday, September 1, 2006 MEDIA STRATEGY Special Promotions OVERVI EW The following national promotion concept entails giving away a free vacation to St. Lucie County as a means of raising awareness among active business or leisure travelers. The promotion would be based out of 24 InMotion Pictures (Blockbuster) locations at major airports throughout the United States, including valuable tourism markets such as Atlanta, Boston, Cincinnati, Cleveland, Fort Lauderdale, New York, Orlando, Philadelphia and more. According to airport officials, approximately40 million passengers will travel through these airports during the 4-week promotional period targeted for the fall of 2006, and approximately 80 million travelers will be directly exposed to St. Lucie County and the promotion. Other important program benefits would include: 0o Approximately 50,000 S:. Lucie County brochures being taken by travelers; oo Thousands of entryforms being filled out and returned; 00 Entrants' names being sorted, verified and arranged for use in follow-up marketing; 00 Hundreds, perhaps thousands, of requests for additional information to be received by InMotion Pictures and GOLD via phone, mail, e-mail, et cetera; and 00 Importantly, the agency has valuable experience running successful in-airporpromotionsn thepast. PROGRAMDBJECTIVES The primary objective of increasing exposure for St. Lucie County would no doubt be achieved among millions of active travelers, with tens -of -thousands having information in hand on the destination, its benefits and the accommodations available. PROGRAM COSTS The expenses for the TDC would be limited to printing, the cost of the display boxes and shipping. The local tourism community would donate the giveaway items and in return, be featured on all promotional materials along with their Web address and phone number. InMotion would donate the display space, staff to run the promotion at each airport, media cost to run a St. Lucie video at each airport and more to make the event success. ROUGH DRAFT Page 18 of 38 GOLD & Pssociatea Inc • 6000-C &wgra$ Village Circle • Fbnte Vedra Beach, R-32082 • (904) 2855669 strikegD Id.corn 1, Larry Daum - SLC 2006-2007 Mktg Plan.pdf Page 20 1 ST. LUCIE COUNTY TDC MARKETING PLAN FY 2006 -2007 Presented by GOLD & Associates • Friday, September 1, 2006 MEDIA STRATEGY Special Promotions A winner would be selected in a special drawing with the St. Lucie County TDC Executive Director at GOLD. The winner would be contacted, and the agency would send them the required legal documents. Once received, the prizes would be awarded and press releases distributed. The e-mail addresses of promotion participants woul d be compiled for follow-up e-marketing purposes by the St. Lucie County TDC, GOLD and accommodators. Further promotional opportunities are also being explored by the agency with Altitunes, Blockbuster Video, Delta Airlines, Enterprise Rental Car and others. ROUGH DRAFT Page 19of 38, GOLD & Pmciat% I nc • 6000-C 8mgra$ Village circle • Fbnte Vedra Beach, R-32082 • (904) 2855669 3rikego Id.com I nrry nl :u im - SI_C 2006-2007 Mktq Plan.pdf rayG c i ST. LUCIE COUNTY TDC MARKETING PLAN FY 2006 -2007 Presented by GOLD & Associates • Friday, September 1, 2006 MEDIA STRATEGY E-Marketing OVERVIEW Reaching your prospects must be as cost-effective as possible given the funds available. By building an e-mail address database, addresses can be utilized to reach prospects in one of the most cost-effective ways possible: e-mail blasts. • E-MAILS — The agency or client will be able to prepare e-blasts, restructuring pages to allow for changing or adding information, then sending these documents using the desired mailing lists; Before the agency can utilize this cost-efficient e-mail channel, however, we need a database of e-mail addresses. This is be addressed in the Web Site section of this plan. RECOMMENDATION E-marketing opportunities recommended include floridavacation. net, floridafunshine.com and Google. ROUGH DRAFT Page 20of 38 GOLD & A9sDciater, Inc. • 6000-05wgra$ Village Circle • Fbnte Vedra Beach, R-32082 • (904) 2855669 strikego id.com Larry Daum - SLC 2006-2007 Mktg Plan pdf Page 221 ST. LUCIE COUNTY TDC MARKETING PLAN FY 2006 -2007 Presented by GOLD &Associates -Friday, September 1, 2006 MEDIA STRATEGY Co -Op Advertising OVERVIEW Co-op advertising can stretch your marketing dollars — in effect, increasing your media budget. By educating local tourism -related businesses about this cost-effective media strategy, St. Lucie can determine interest and solicit their participation. RECOMMENDATIONS oo Maintain popular co-op advertising in core media such as the VISIT FLORIDA 2007 Official Vacation Guide and other co-op opportunities to extend advertising dollars; oo The agency's past experience shows that the lower the co-op partnership fee, the greater the participation. Most co-op partners will not spend more than $350-400 per ad; oo Co-op advertising opportunities with the New York Mets and The PGA Learning Center should be pursued; and oo Create co-op contingency funds that will be used for international media in Canada, Germany and the U.K. ROUGH DRAFT Page 21 of 38 GOLD & Asmdate$ Inc. - 6000-C Savgras Village Cirde - Ponte Vedra Beach, FL32082 • (904) 2855669 3rikegold.com A1501'1: 1,3 ISI'a("111:S Co1.1 \r . % 'I 1C It A (' 'I'i h III 1', e T, UCI E C o I.,h! Y r i, a If 1 1) A r d'1. 1'LF31f:f. 1'111T1 I. ! L1:N. • Jth`1'1111M1SU1 1 1.��U MCi'1, IS ANCi1:11.1. il'l)I1(1; AG1'!C1"r3k� CI I.TUl,A),. AC111•i111'S A(:COM N10DAT10N3 I117' TO It1 .3(:I( US A Great Point of Entry for a Relaxing Retreat Located on the southern end of mainland St. Lucie County, Port St. Lucie is a recreation -rich paradise filled with pleasant pursuits. Home of the one -a -kind 11GA„Village, the PGA_Warning. Center, numerous other golf.. courses and Met, Baseball at Tradition Field, sports enthusiasts will find much to love. A wide range of affordable accolnm odatiolls makes guests feel comfortable. Numerous parks and pristine rivers provide countless ways to explore and experience the best of natural Florida. And fantastic inland fishing will let you cast your cares away. All this is within easy reach of the rest of the county and easily accessible from 1-95 and the Florida Turnpike. DOWNLOADABIA BROCHURE liOAiP. CA1.1-N1)Ak 0 F lit I.NTS ABOUT US \ It (+ F 'I I; IIIA;_111::a G 0 1.1 1. it IN C I I \ 1',C0`I'tT1'1(I11 I'i'. PI1.H[a: • Rt)u"1 Si. i.l (:Ii • fit'rf;HI%SOS ISIAND All 3' S I; Al )Ii A 1. I . 1.'P 1, Y '.. 1, ACI I \- lift: ACC1l\I fi7C>Al'I0\S HO\t '1++ ItI'Aclf US Thoroughly Fort fted With Unique, Easy -Going Activities Few Florida cities can boast as many aquatic activities as Fort Pierce. The Indian River, beautiful beaches, yacht -friendly Fort Pierce Inlet and many marinas found here make this a marvelous destination for making a splash. Found in the northern part of the County's mainland —and including the intersection of I-95 and the Florida Turnpike —the city brimming with distinctive charm and things to do. Fort Pierce's charming, restored downtown is home to numerous shops, restaurants and galleries, including the A.E. Backus Gallery, which celebrates one of Florida's most famous artists. Museums, exhibits and cultural opportunities also abound, such as the Manatee observation & Education Center and the $unrise.Theater. Fishing, boating and other activities await in the area, all near affordable accommodations. DOININLOADABLL BROCHURE 1aC1IVIL CA1.V,NDik 01: (.11,N`1'.9 ABOUT US V 11, A 1. 1. M )' Us It A A U'1'if II; A t:'j I 1I I' 1 1: kt1:\t'111.� C L L I IIA I. t: I'l V I I I U-' U C I E ',k C C 0 Xf NI I A I I ON, jj -1 11 A WAl F It A 4'1 1 10 PF k(Ill 111:(-) rol-Itl SM S'I'. ]A Clf� D SIAN Superb Beaches Are Just The Beginning Spanning the length of St. Lucie County is North and South Hutchinson island, home of some of the Treasure Coasts' very best beaches, finest resort hotels and most interesting attractions. Go horseback riding on the beach, see manatees and baby sea turtles, explore exciting history at the Navy- IJIDT7$t,iAL Museum,embark on an unforgettable fishing excursion and much more. Once you experience all that Hutchinson Island has to offer, you might simply never wish to return to shore again. t)Cl>,'1'NLUAF)AF3I.I' ABOUT US {7 A 1, E' N 1) A It 0 F C V 1; N T S t It t111 'T !' T icy; ��f1 tiI 4'1i }:t 1♦ U 'l.A I E 1 1.f11 i CtJ1I.RIS,J111.4 . I 1 Ilfli(i IOltl',1 I! (!1 lit tt t11154\ .ItilA111 - e kiI.,t's Ii A, S f 11,1% V i it'C PI 1- It A C I l C" l C 1 1 CI I'll RAJ, il:illltllK AC (;0:ti,f()1)A't"i(tN5 li O NX T O 11 V v C. l i 1` ti Seeing Is Believing. So Take a Virtual Tour and Believe. You've read all about St. Lucie County, Fort Pierce, Port St. Lucie, and Hutchinson Island, and you've put us on your short list of the next place to visit. Now click on one of the images below (coming soon) to take a virtual tour and see more of what awaits you. ,f>CJSt'NLOADAHLE BROCHURE HQMG CA1.FNNV)AR OF F'N'F.NT SEEING IS BELIEVING V A C 11 14 A CT I I I I I. 0 T 0 (7 It S 'M (29 U /'T C I E -J I f) 4 N t t.V 1) M )A'S 1; A S 1� 6 A I 11, A 1. A C I I I I A 4: C' 0 M NI 0 1-1 A I I See What's Going On In St. Lucie Special events make every season of the year interesting and enjoyable in Fort re, ? or _PWc-t.$t.,Lu-cie and Hachinsm IslAnd. And sometimes our visitors, as well as permanent residents, make the news. Check this area often, as new photos and stories are likely to appearsoon. [ J)--OW�l - NTLO-OADABIX BROCHURE 111 0 M B CAIJ.NPAR OF EVENTS SEEING IS BELIEVING A 15 k] it V S C U U N I Y yt ()tit J.''A I- J1 A CJ I V I I I'COTOf AISM v(jin s-1. 1,1 01 It I It A I.: I t It I' C 1; 1 f t S N 1. A (: iI I A C 0 M M 0 D I t) \ I I t '1 1) It I' A (111 1 S Read All About Us Sometimes St. Lucie County is in the news, and sometimes we make the news. Here is a good sampling of recent happenings. Be sure to check back often to catch the current events of this relaxing world. If you're a potential guest or media representative and need more information about Fort_ Fierce, Drt-61. Ljigi , or 5on.1*14nd, do not hesitate to e-mail US. ("A 1, 1-, N 1) A R 0 F F, N! F' N TS H 0 M 1 9 DO%%1NJ,OA0AUI,r RKOCtJURE SEEING IS BELIEVING ALtuF'f 1` It I t t7 71 1: e �. u C I E t. CI I b i1 A? N 'f S p1 fy N I Jr a f' � C c n I ci t r, 1 \I t'l. PIL3i<;1' • I�i112t St. H (Af Ill L tit I'5 IIASi'ft,�I.I. tYrHI 11 AII'11'.I hII..K i:1 1."II 811. t1 1I%11.JI AC:COXJM1)f'�i'iICIti`� li. )1C' '1'0 lil'.aC:Ii i ti Pictures of Paradise See just some of our beautiful scenery. We're sure that once you're here, you'll agree that the experience is worth a thousand pictures. If you have a photo you'd like to share with folks who visit the St. Lucie County Web site, just e-mail it to us. SEEING IS BELIEVING 11 fli i t� _ U C I �1. 401 h 1 L :S f. } t \ { J i i; t; 11 1. f, r 1;..iJi,�J `t VA 1 , 1; r A C 1 I I I 'I 11' i 1, V1 11 31 C '1 1 U y 5 A41CitM _ > It I A C i1 1 11.!'f!'.IU.a Po!!t1. 1l l.li' ift 1C:1111ytt\ ISt.A'h1Y Subtropical.Splendor for Year -Round Relaxation Sri, rir"'� i �C« Located along Florida's famous Treasure Coast, St. Lucie County enjoys warm weather, bright sunshine and balmy nights all year long. So any time is the right time to visit. Why not now? Fort Plarce. FL Gel the 10 day forecast Pollan Reports y SS OF rt e a T-Storm peC Rl ven Feels Like: 93'F Humidity: 73% Wind: ESE at 9 mph Enter citvlzlo Download Desktop Weather Month Monthly Normal Mean Maximum Mean Minimum Rainfall (inches) January 65.1 73.2 57.0 2.88 February 65.6 74.5 56.7 2.12 March 68.8 77.5 6o.1 2.66 April 72.7 81.1 64.3 2.86 May 76.5 84.5 68.5 4.23 June 79.8 87.4 72.2 5.47 July 81.5 89.4 73.6 5.50 August 81.8 89.6 74.0 5.16 September 80.6 87.3 73.9 7.25 October 70.0 83.4 70.0 6.90 November 70.0 77.3 62•7 2.77 December 65.5 73.8 57.2 1.97 Average 73.7 81.6 65.8 49.77 [)Ot1NLUAbAIS1.1: tfltt)t:'H1'R}. 1i0NIEl ('A 1, 1., N 1) A 1, OF 1'_t'E'tiTS a. HI�61l.I AROUIUS I BLAC H Y:S I C� LPLY I lt':tl ER Mmyrn EF I F.Cdrnl.:RisNi 161r'rs BASEB.SI.I. I (rrHRR Acrly'I'1'IRA I CI:I:n;KAL ACrlVVr!F'.B .ACW.%l N(H)A'I'IONY1 HEW 1'0 RFACH 1.N 1(AIANIIAR OP h1l;WN I DOWNI.OADABLE BROCHURE SITE SIAP 7'HF: )'RF:%51;RF:M.%S1 UP I1.ORIH.A Fl)NT PIF.RCF 1 PUKI ST Ll:l'IE I Ill'1't'HINSUN 151AN0 ®20e6 A. Luck County. Florida. All R WRraarvd. SEEING IS BELIEVING 1 of 1 9/6/06 3:03 PM !•IN1•l�:Fail[ -- �� --nRsur:a.lW.101 IF1:Y11■ &[lids id aCBi�l I�t.( I,tti T, LJCIE t:lT.PI IlA! .til:"t1Vi1ll,� 1; 1 1� ::\ r Ai-i:1-) i\iVl•:1"II;i�.S r11 fit yNi li(llA I tic,11r) Itl \Cii t ti 1'f. t•(L(n'f' P(H(I ;+i. t(hli • IR7�.I(I'",bu� 1�LA\(,1 Plentiful Places to Play in the Surf We love our beautiful, uncrowded beaches as much as guests do. And that's why St. Lucie County has worked to create countless public beach access points all along our scenic coastline. So when you're here, you'll never search long for a place to bask in the St. Lucie sun. Plus, dog lovers can enjoy Walton Rocks Dog Beach together with their four -legged friends. Take a drive along AtA, and explore all of these fantastic public beaches (listed from north to south): • South Jetty Park • John Brooks Park • Avalon Tract • Seaway Drive • Frederick Douglass Memorial • Avalon Park • St. Lucie Ct. Park • Fort Pierce #69 • Middle Cove Access • Queens Island • Fort Pierce #70 • Blind Creek • Pepper Park • Avalon Avenue • Ocean Bay • Royal Palm Way • Royal Palm Way/Seminole Boulevard • Palm Haven • Walton Rocks Dog Beach Pedestrian Access • Porpoise Avenue • Hermans Bay Access • Banyan Road • Gulfstream Avenue • Normandy Access • Fort Pierce Inlet -State Recreation Area • South Beach Boardwalk • Dollman • North Jetty Park—U.S. Government • Surfside Park • Islands II Beach Access • South Jetty Fish Pier—U.S. Government • Coconut Drive • Waveland Beach • Exchange Park $ IIdH!dl•f1vlvlfjLF, ltlto ('111'Pf flClhll. (`1iLt �'h.tk ul' l 41 7`y 1 1 ABOr:1' US IIRA0114.FI GULF] I1AI I:R A0 IVITIF•SI fCU'I'MA 1011 MEIS 11ASF.R.U.I. 1(11'HK9 Acr IVI'i'IES I CC1:1'I:RAL.UTIVIIIKS A1;1'UM\111D.\'1'IUN�I HUN'1'U RF.1111 VS f.AI.RNI)AK OF F.VF.NTS I DOWNLOADABLE BROCHURE I SITE, NAP I'1'HR'1'RF.1SURK C11AST OF FLORIDA FY)RT P1F gCEI PDR'1 S'r. I.1:t:INI H1:1'CHIN.111N ISIAND 0 2006 St. Luck County. Flon& AR ROU RM—d. BEACHES 1 of 1 9/6/06 3:08 PM A it 0 U r I; II�AI r I. a C I E _. C li r n 'r r o IS I 11 ,> I• U It I S 51 J'T. /"I liilt:C I -Mil S.F. I.t 01 BI�I'LAIINSO N 1HIAND \Irr9 it\r11A1.1 oTHIA; ACIIVI. 'I'll '. <:q I. TC AA I. ACTIN"II1GS At:C0MM01>A-1'II)NN 4 I10K TA It VAi'II US An Exchange of Vows in Bare Feet As the Gentle Surf Signals a New L>fe Together There is a growing appreciation for the beauty and meaning of a wedding on the beach, right at the water's edge. The good news is that you can wear a formal wedding dress with a long train to your beachfront wedding. The better news is that you and your guests can be in swimwear if you wish and run into the surf as soon as you've said, "I do." Call the hotel of your choice for more information about beach weddings and to make arrangements. 3 s � , DOWNLOADAtIIA, DROC11URE HONIL t Al,i \LIAR OF F l TN- t BEACHES l !L•fA 1 td alit` I4 T. U C I E I 1 14 i 1 l [' 11 \i lF 1) I I :A'i- 1 I) A L I�al'Iot I:Iti%f I'll VIA • 14)0)+I, 111:11.• 111 I'IIIIINAt)A ISIANP G H1 y 'I t> It .�4'. II k ti The Horse EiVoys the Ride Almost As Much As You Do Some people can communicate with horses. They form a partnership that makes the hours glide by as horse and rider ' cover miles of trails through lush subtropical vegetation. s w; Other folks prefer basic instruction and supervised rides, or lessons in the equestrian arts of jumping and dressage. You'll find all manner of unique horseback experiences for adults and children here in St. Lucie County. e 6 And bDthyou and the horse you are riding will enjoy the rare treat of riding along an ocean beach. For the horse, it means firm, comfortable footing and a cooling breeze. For the rider, it means a marvelous sense of freedom and an unmatched view of the horizon with a collage of clouds, faraway boats and ever -changing lighting. If you haven't enjoyed this equestrian experience, St. Lucie is a perfect place to start. I Reservations are required. Call the St. Lucie County Parks & Recreation at'7t-q68-oioa or 7^/2-q8g-4FIJN to make yours. _ fY(314tdf OA4) \13Li•. GKA('f42!KF; }10M F.,...4...... C A I. L N 11 ..._.. ; H� MENE IABOM t:S 1 BEACHE51 WHIP I wATNR ACTIVITIES I ECIrOVKISSI I MF:rs I SEBAL1.1 OTMER ACriVITIE5I Cl'LTURA1. M.-MITIP-1 ACCOAIMOO.\TIUNS I HOW TO REACH Us I CAI.FNDAK OF r•.VFNTB I DOWNLOADABLE BROCHURE I SrrF. MAP I THE TRFA%URE CO.A.4r OF APRIDA MRT PIBRCF:I PORTSI. LVCIEI HI: rCHUMN ISLAND (l)-a St. Lurie Cwmy. FWAS AR ROU R—d. BEACHES 1 of 1 9/6/06 3:04 PM I of 2 1; t A c It I citI i' T ' U C 1'1. 1'il it(;I 1'(1151 "I.l l i..11- • lil l(_atl\SU\ hia\1 • Dockside-Harborlight Resort n6o Seaway Drive Fort Pierce 772-468-3555 • 8o0-286-1745 • Fort Pierce City Marina 1 Avenue A Fort Pierce, FL 34950 772-464-1245/800-619-1780 • Fort Pierce Inlet Marina ioio Seaway Drive Fort Pierce 772-464-8451 • Harbortown Marina & Restaurant 1945 Harbortown Drive Fort Pierce 772-466-7300 • 772-466-0947 • Little Jim's Marina & Fishing Bridge 6oi North Beach Causeway Fort Pierce 772-468-2503 x I10NN1.0t11)AIi1.1% BKOCItt'ILF C C 1. 1 t h 5 1. 51:'I 1\ 1 1 1 Where Leisure Launches our marinas make enjoying inland and on -water activities equally easy at sites conveniently located throughout the area. Cruise into the county on your boat, or rent one for an hour or more right on site. What's more, you'll also often find authentic, locally owned seafood restaurants, lounges and shops right where you drop anchor. • Port St. Lucie Yacht Club 500 S.E. Prima Vista Boulevard Port St. Lucie 772-879-4555 • Riverside Marina 2350 Old Dixie Highway Fort Pierce 772-464-5720 • South Bridge Marina & Storage 125 Fisherman Wharf Fort Pierce 772-465-6321 • Taylor Creek Marina 1600 North 2nd Street Fort Pierce 772-465-2663 • Veteran's Memorial Park at Rivergate 2200 SE Midport Road Port St. Lucie 772-878-2277 110 9i F (; �. t f . ^: LI 1 I: ; I i is 1' 1' N I 11=1:11N11"I'Iiti1M4:A1'H0IIx�IX1N'VTEII Al i'1\'I9'1E51I?CI?'IUURISM 1?7FI'.ti 14Vtih:DAIJ,1l)I'N IiR:1k'II?- IT1WCU1:l'UINI.AC1111'r S Att'i1J1\IUII:\TIUN I WM 11) 0ACH LS IC M.FADAR Uy E?'ENTS I DOWNLOADABLE BROCHURE I SWIT.. MAP I IHE TREASURR. COATI' 11Y lI.URIUA WATER ACTIVITIES BOATING a 9/6/06 3:09 PM U C I .l..a i'Y } !l 1. isI i.11 IiAf. AIsLIl141Y. U I 1I I A +i •! :\ f t (i M M 1 Y I+ 1 J"). 1'11.Ii('f Shli} ! i, i.ii:i! • fit 11Ati140% 14IX L)r- ;Y • Dockside-Harborlight Resort 116o Seaway Drive Fort Pierce 772-468-3555 • 800-286-1745 • Fort Pierce City Marina 1 Avenue A Fort Pierce, FL 34950 772-464-1245/800-6i9-178o • Fort Pierce Inlet Marina iolo Seaway Drive Fort Pierce 772-464-8451 • Harbortown Marina & Restaurant 1945 Harbortown Drive Fort Pierce 772-466-7300 • 772-466-0947 • Little Jim's Marina & Fishing Bridge 6o1 North Beach Causeway Fort Pierce 772-468-2503 il�lw:vi.t),�i1Alsll_ lit.('ltlltJ(tf: Aquatic Luxury Awaits Boaters from many ports of call enjoy navigating to naturally rich St. Lucie County, where ample marinas, resort amenities and as much —or as little —to do as you wish lie just steps from the water. These refined vessels are available for charter, and safe, deep -water ocean access in Fort Pierce makes yachting easy. • Port St. Lucie Yacht Club Soo S.E. Prima Vista Boulevard Port St. Lucie 772-879-4555 • Riverside Marina 2350 Old Dixie Highway Fort Pierce 772-464-5720 • South Bridge Marina & Storage 125 Fishermans Wharf Fort Pierce 772-465-6321 • Taylor Creek Marina 1600 North end Street Fort Pierce 772-465-2663 • Veteran's Memorial Park at Rivergate 2200 SE Midport Road Port St. Lucie 772-878-2277 C ;\ 1. 1, N 11 :k V 0 1 E' 1' N T S !1=I ARM; l1:S 1 8LAI'I1 ES I CA=I N'.1'rNN AcnyioI'IES I MA'o mti RISM I MIM BASE1IAU.I o'r"Ek AI'1'1\'MEN 1 CI10M%L A11'I+'1'i'U:S Al'CUaIMol1.\'1'H1NSI HtIN-'1'o NI.At'H t'v I I:ALF.tlit.\N Uk' Y.YER7'S I DOWNLOADABIE BROCHURE I SITE TIAP It'H F.'flt E:\SI:NI(tY).15r+n tLo0.10A WATER ACTIVITIES 1 of 2 BOATING 9/6/06 3:09 PM r.>,,I 1a,11I r:1.1v:sli.� 11r;111; :vt_il�l?11:_< C I E ki A 1' It A C 7 I C .`I f. O I: ti 1 11 4'1. NI:ILIJ • POP, 1'SI. I[ flit z • Dockside-Harborlight Resort 116o Seaway Drive Fort Pierce 772-468-3555 • 8o0-286-1745 • Fort Pierce City Marina 1 Avenue A Fort Pierce, FL 34950 772-464-1245/800-6i9-178o • Fort Pierce Inlet Marina logo Seaway Drive Fort Pierce 772-464-8451 • Harbortown Marina & Restaurant 1945 Harbortown Drive Fort Pierce 772-466-7300 • 772-466-0947 • Little Jim's Marina & Fishing Bridge 6ol North Beach Causeway Fort Pierce 772-468-2503 Set Sailfor Paradise The surf splashes gently. The sun shines pleasantly. The wind picks up. The sails fill. Your heart swells. For those who see sailing as an art, St. Lucie County is a masterpiece made anew every time the winds change. And our affordable rentals and charters, convenient marinas and treasured coastline make it easy to partake of this aquatic passion. • Port St. Lucie Yacht Club 5oo S.E. Prima Vista Boulevard Port St. Lucie 772-879-4555 • Riverside Marina 2350 old Dixie Highway Fort Pierce 772-464-5720 • South Bridge Marina & Storage 125 Fishermans Wharf Fort Fierce 772-465-6321 • Taylor Creek Marina 1600 North end Street Fort Pierce 772-465-2663 • Veteran's Memorial Park at Rivergate 2200 SE Midport Road Port St. Lucie 772-878-2277 Irr'I t 1.c)A0r�1i11. tIIt0ClIl1iZt: li0'N11'. i v.1.1 1IX i BEAC'HRS 11.(I FI l\:\'1'Bll Acrivn us 1 F.l'l)'roukism I Af rrs WHIM.[. lll'11 h:B At'I I\'1'rlkz I Cl�i:l't11Lii. A('1'1\'1'rlF,I Al'll)\I �IIIU.i'I1n411 Ht KY'IV R4A<'H l'� CALF.vIt.\k Ui' F.\'!Mti I pO1NN1AADAeLE BROCXURE BI'I'h: dlAl' I'I'Ht;'r1l EAt1:N t. U�.1SI'UY lIABIIIA WATER ACTIVITIES 1 of 2 BOATING 9/6/06 3:10 PM _f/ VC y � � � � 1 t:1:1 }:t,;�,L Al:i„111E:: ! !1 3t i LI :\ s. rt 1' C CI \1 \1 I I D .\'t 1 1) 1 5 i I; u 1 1I l 3: f U { !, Ylt'.tti:'I�• 1'Igil tiI. 1 ({:1F + IN IY..NfAy(3� let.A�U ., 11 i1 u T 0 fI r i C: 11 t 5 Places to Put in to Adventure • Black Pearl Boat Ramp (One two-lane boat ramp.) 20 Seaway Drive Fort Pierce • North Causeway Island Banty Suanders Bridge Area (Four one -lane boat ramps.) • River Park Marina (One two-lane boat ramp.) Soo East Prima Vista Boulevard Port St. Lucie Ramp up your vacation experience with St. Lucie County's boat ramps. Ample public ramps along the area's pristine waterways mean that you're always just moments away from a memory -laden fishing trip, birdin junket or ecological exploration. • South Causeway Island (One two-lane boat ramp.) South Beach Causeway Fort Pierce • Stan Blum Boat Ramp (71ao two-lane boat ramps.) North Beach Causeway Fort Pierce • White City Park (One two-lane boat ramp.) 18ot Midway Road Fort Pierce liC}YtVLO,11�,1i11,1�.BKOt"li1.IRt itt)INIF C'A1-1,N11N1, 111 i'.4!'NTS If1��A11:I AIR.11"1US IfEACII IiR I Ot��I.P I \YA'fFR :\CI'I,'I'I'IF.N I Et4O1Y11I RIH3i I MEfS tlASERALI.I (17T1 ER Al'flYl'fl BS I CIH,TIIK:1{, At'riVPf1ES AC,'0,%IMUDA2=IHttl," OR4'.ACH US I1'.M.ENIIAR UP FATN'IS1 DOWNIAADABLE BROCHURE I S17'P. MAPIrH i:'IRRA%l;gx CDASIOF FlfIKIDA l(1K'1' PIEIICEI PIIR'r S'r I.t TIF.I H11CHIN%UN ISIAND 0R 6St. Luck C—Y. Florida. All Rights 1-1. WATER ACTIVITIES BOATING 1 of 1 9/6/06 3:10 PM at:�ll I 1 M � ttI rs I 11;,vLl �1 li lt' I tt111i�: tI_,111 t T, ��U C I E It Ill li Af,i1AI'tlI a t; tI 1 K'C1 1' 1 C, H I ll +A al P:a St\U ,•�'1'lU i'l. 1,11lwv • Him '1' 11.(:a1 HI IL.11 NM)% IS1 Oil � II f .k 1 0 h i A( If I It Learn to Play Like a Pro One of the worlds truly leading -edge learning facilities is found at the PGA Village in Port St. Lucie —the PGA Learning Center. Here, the organization that has taught countless golfers to improve their games brings all its skills to bear in one unique location. A wide variety of practice areas allows players to hone their skills, and the professionals of the PGA Kinematics Lab can help you unlock the secret to a better swing with their breakthrough technology. �, Whetheryour game needs a simple tune-up or an extreme MA in makeover, the expert instructors at the Learning Center I rM make improving your game fun and profitable. Hf=I ABOUT US RE.AL'H EA I �I I WATER AIM PI'ri Fs I ECDTOURINM I MbTS BARERALL I OTHER ACrIVII ILS I CI:I.TI:RAI. AcriVIIIEi ACCOMM(HIVrIONS I IIOW'a) REACH M I CALENHAR OF E\'EYES I DDWNLDADABLE BROCHURE I Lr MAP I THE TREASr'RE. COAST OF PloRIDA PORT PIERCE I POMr Sr. IJiCIE.I NL'1'('HINSON I.41A:VU ®x 6S1. IAKW Co tY, Rmidl. NI RWft Reserved. GOLF 1 of 1 9/6/06 3:04 PM ltiitl I , ...3 �U C I E 11.111MI M M I It. II 111. Ili It AIN10A IAIANII I ems:. I f Sjtlllt f I. 11f ktf .t�TltlFi iF'' Al f: t, 1. It f; If :l1 iit\> �a Fifty -Four Urt forgettable Holes Golf Digest, Golf World, Gbyfor Women and Travel & Leisure Goljagree: The artfully crafted courses ofthe PGA Golf Club tank among America's best. Tom Fazio's North and South Courses provide distinctly different playing experiences, and the Pete Dye -designed Dye Course interweaves a slight British Isles feel into the beautiful Florida landscape. All at Port St. Lucie's PGA Village, the only PGA of America -owned facility that is open to the public. HI�UF'.I ABOUT US I BYACHY.S I r"LF I WAI M AMOM NE.S I ECOTOti RINM I MM HARERALL I CIPHER AL71'IIII IES I CIANCRAL AMVITIRS ACCOSI M01 )I= I HOW -n) RF'ACH IN I CALENDAR OF EVF.N'fS I DOWNLOADABLE BROCHURE I ME M.AP I THE TRFASURY. COAS1OF Yl.OR1m YOH'f PIERCE. I MC 5f. U_CU.I HL-11 "INNON ISIAND 020053[.Weis County.ElorA&.Ali Rioh Rewmd. GOLF 1 of 1 9/6/06 3:04 PM l f�T r �( if I V A i I It A t' ! 1 1' i l 1 1 .' ._ .. 't i F' I 0 li t L. A r H i S .At Pi. III I'M-I 114 tItI II. 11'1.;11, • II Ptl.lt l NY IMANII xr..._......a� r Ft n...,..ae . l:1,-L"i'I 1S1t. AI 1f'.iltF:>- Play Fun, Play Fair Recently voted one of the top three courses on the Treasure Coast —and listed alongside the likes of Pebble Beach in Goy Digest's 2005 listing of top public courses —the St. Lucie County -owned Fairwinds Golf Course offers 18 outstanding Jim Fazio -designed holes. Play your way through the great greens, challenging design and affordable excellence that distinguish this relaxed Fort Pierce course as "a public course with a private flair." j=I SBOU i US 1 II F.AC II1':R I O=I W'A7'FR .A(TIVI'n FS I EC0101i R18M I MEfS BAR. HALL I O7'H ER ACCM177'1 ES 1(1; 1:11: RAL A(MVI'flfS ACCOMM(IO:Yf il)xs I I/UW'fo NF'ACH IIS I CALFN I I.AN OF F.VF.YI'S I DOWNLOADABLE BROCHURE I sff F. Ai.AP I THE IRF'ASVItF. COASTOF KDRI DA YONT PINIICf (Y(1N'f S'f. I.U('IF:I Xl.'1 ('HI .SON ISIAND 0-6 SF. Weie C—ty. AM&M1 Right, R—O& GOLF 1 of 1 9/6/06 3:04 PM P.I.- , I; 1 U C I E; i.! L1'I J,1t. Ai:t1viltt�. it1"f1.tt v{:11v'Ii1i-S r. C ti L 7} U I ("IU 11, i. 11. N HUX 14 "11 �- I. I I i a 1 III i t 11,00N ISLAND So Many Relaxing Ways to Play Take a look beyond the world-famous PGA Village and the community -owned excellence of the Fairwinds Golf Course, and you'll see that you've only scratched the surface of golf in St. Lucie County. There are so many fantastic, affordable courses that you just might decide to stay on your golf vacation a little longer. So plan a leisurely course of action today. • Ballantrae Golf & Yacht Club 4000 S E Pine Valley Street, Port St. Lucie 18-holes 7,022 yards. Par 72, Semi -private. 772-337-5315 Ballantrae Golf & Yacht Club Web Site • Sandpiper Golf Club 3500 Morningside Boulevard, Port St. Lucie 18-holes, 6,833 yards, Par 72, Part of the Club Med Sandpiper all-inclusive resort. 772-337-6638 • Gator Trace Golf Club 4302 Gator Trace Drive, Fort Pierce 18-holes, 6,o13 yards, Par 7o, Semi -private 772-464-0407 • Indian Hills Golf & Country Club • The Legacy Golf & Tennis Club At The Reserve g000 Country Club Drive, Port St. Lucie 18-holes, 7,002 yards, Par 72, Private. 772-466-7895 Legacy Golf &'Tennis Club • Panther Woods Country Club 9425 Meadowood Dr., Fort Pierce 18-holes, 7,006 yards, Par 72, Private 772-466-4000 Panther Woods Country Club • PGA Country Club 951 SW Country Club Drive, Port St. Lucie 18-holes, 6,8o1 yards, Par 72, Private. 772-340-1911 1600 South 3rd Street, Fort Pierce • Savanna Golf Club 18-holes, 6,555 yards, Par 71. 8630 South U.S.1, Port St. Lucie Semi -Private. 772-461-9620 18-holes, 4,000 yards, Par 61, Semi -private. Indian Hills Golf & Country Club Web Site (City of Fort 772-879-1316 Pierce) Savanna Golf Club • Indian Pines Golf Club 5700 Indian Pines Boulevard, Fort Pierce 18-holes, 6,44o yards, Par 70, Semi -private. 772-464-7018 • Island Dunes Country Club 8735 S. Ocean Drive, Jensen Beach 9-holes, 2,o65 yards, Par 31. Guests welcome May through December. 772-229-2739 Driving Range Listings • D-Range • St. James Golf Club 56o1 NW St. James Boulevard, Port St. Lucie 18-holes, 6,858 yards, Par 72, Semi -private. 772-336-4653 St. James Golf Club a ,a • The Saints of Port St. Lucie Golf, 26o1 SE Morningside Boulevard, Port 18 holes, 6,478 Yards, Par 72, Public. 772-398-2901 The Saints of Port Saint Lucie Golf Cou Port Saint Lucie • Blaster's Tin Cup 1 of 2 GOLF 9/6/06 3:05 PM 6610 North U.S. 1, Fort Pierce 772-464-4198 3847 North U.S. i, Fort Pierce 772-467-2566 • St. Lucie Golf Range 6201 South U.S. 1, Port St. Lucie 772-466-9968 ti o f F: l' A I. I, _l i f) 1 1 :' F N I S rnrrrnrrrrrrri� III��MEIntkn^f c51 BI:.A1.11C31U�LFI%,.k MR AC-I'MIMS I Fcu'rOV RISM I MP! SAIERAIdl.l I rrHF.B ACM rn F's I lTI:t:rexAI Arrnnws At (PONODAT10NS I HOW 'IU REACH US I CALENDAR OF EVINM I DOWNLOADABLE BROCHURE I SI'I'4; MAI• I'rHE'I ItF.twi(t CIIA1'IOF FIIIRIIIA FLIRT PIRRCR 11[INTS'r. I.W11;.. I HU MUNSON ISI_1ND 0R 6A. Uww C—ty, Florida. All Riglm Reu,ved. GOLF 2 of 2 9/6/06 3:05 PM * Ballantrae Golf & Yacht Club 4000 S E Pine Valley Street, Port St. Lucie 18-holes 7,022 yards. Par 72, Semi -private. 772-337-5315 Ballantrae Golf & Yacht Club Web Site * Sandpiper Golf Club 3500 Morningside Boulevard, Port St. Lucie 18-holes, 6,833 yards, Par 72, Part of the Club Med Sandpiper all-inclusive resort. 772-337-6638 * Gator Trace Golf Club 4302 Gator Trace Drive , Fort Pierce 18-holes, 6,013 yards, Par 70, Semi -private 772-464-0407 * Indian Hills Golf & Country Club 1600 South 3rd Street, Fort Pierce 18-holes, 6,555 yards, Par 71. Semi -Private. 772-461-9620 Indian Hills Golf & Country Club Web Site (City of Fort Pierce) * Indian Pines Golf Club 5700 Indian Pines Boulevard, Fort Pierce 18-holes, 6,440 yards, Par 70, Semi -private. 772-464-7018 * Island Dunes Country Club 8735 S. Ocean Drive, Jensen Beach 9-holes, 2,065 yards, Par 31. Guests welcome May through December. 772-229-2739 * The Legacy Golf & Tennis Club At The Reserve 9000 Country Club Drive, Port St. Lucie 18-holes, 7,002 yards, Par 72, Private. 772-466-7895 Legacy Golf & Tennis Club * Panther Woods Country Club 9425 Meadowood Dr., Fort Pierce 18-holes, 7,006 yards, Par 72, Private 772-466-4000 Panther Woods Country Club * PGA Country Club 951 SW Country Club Drive, Port St. Lucie 18-holes, 6,801 yards, Par 72, Private. 772-340-1911 * Savanna Golf Club GOLF 8630 South U.S. 1, Port St. Lucie * Savanna Golf Club 8630 South U.S. 1, Port St. Lucie 18-holes, 4,000 .yards, Par 61, Semi -private. 772-879-1316 Savanna Golf Club * St. James Golf Club 5601 NW St. James Boulevard, Port St. Lucie 18-holes, 6,858 yards, Par 72, Semi -private. 772-336-4653 St. James Golf Club * The Saints of Port St. Lucie Golf Course 2601 SE Morningside Boulevard, Port St. Lucie. 18 holes, 6,478 Yards, Par 72, Public. 772-398-2901 The Saints of Port Saint Lucie Golf Course (City of Port Saint Lucie) Driving Range Listings * D-Range 6610 North U.S. 1, Fort Pierce 772-464-4198 * St. Lucie Golf Range 6201 South U.S. 1, Port St. Lucie 772-466-9968 * Blaster's Tin Cup 3847 North U.S. 1, Fort Pierce 772-467-2566 GOLF �� lh(tll lti �4Yr� \7R l5 L�+f1+11. I I� I I, 1 I I I\ 1 1 1 1 ` TC I � rl.-t,:,L.,1:.1:,1ItI IV t1 H a ,' f i i' I I 1 �. tl t C 5 t ! o H I Ls >, { .,..t, t 11 �: A. I, U '� 9 I II H I y \I ,...pit I. ...�.._.,,-..<. ....1 1 1:1 \N .I. t i' 1 •i 1' I i I . I ft t'11 ltrl • 1'ulSl 1. S.t l:[l rll "I LlI I'\till\ 1'.+I ,\tiU 111 1 KI Four Hundred Years of Fore Discover the history of the game at the PGA Historical Center at the PGA Village in Port St. Lucie. With exhibits and information dating back to the sport's beginning in the 1600s, the Center chronicles golfs expansion and the PGA of America's considerable contributions. Points of interest include a collection of all the game's major tournament trophies and the Probst Library of more than 9,000 volumes. And admission is free. !!=I:I BOM US I BEACH E'.N I I=I 1YA7 F.R Many rn Es I ECOI'OU R!IN% I M 0 S RANERALL I OTHER Acrixil'I ES I CU I.TI;RAL A(7rfYrn FS ACC0MM(11)A'rR,Ns I I IOw m REACH I;S I CALF.N IMR OE ENiyrs I DowNLOADABLE BROCHURE I SITE MAP I I IE I RMSU RE'. COMM' OF F'IARI DA FORT' PIERCE I PORTSr. LUCIF.I HLTt'HINSON ISIAND 0-6 SL Wee Canty, MTi&, AB WSW Rer 4 GOLF 1 of 1 9/6/06 3:05 PM I'll AI.'llLk T UC1E G# t.1 f. hA I A1.11 `. 111 #1(' : A i 3 �. Tt 1 t . 'f' ! \' 1 (! f t � 1[ T )' ' .._ t ! ...+ . 1; i. ! ._ A.....1I iMOI.L PON 40 f..fI flt'I-(.iflA�U� I�LaAf! 11 0l% 'lip It t' .-A C: It I �. Bring in the Billfish of a in Lifetime, or Simply Wet a Leisurely Line in the Surf What's your favorite kind of fishing? If you like to troll a strong line from a boat offshore, then this "billfish capital" is sure to serve up a stupendous sportfish trophy to take home. King mackerel, mahi-mahi, snapper, grouper, sea bass and cobia also swim here, and numerous guide and charter services are available to help make your deep-sea dream a reality. Lobster season in St. Lucie —which lasts from August 6 through March 31—is not to be missed, as the area's teeming reefs are some of the state's most thriving breeding grounds. Should you prefer a more peacefully paced Atlantic angling experience, surf fishing along our beautiful coastline offers great fun. And you won't want to overlook pier fishing at South Jetty Park, where you can cast your cares away on the longest fishing jetty in Florida. Fishing opportunities also abound further inland for those with an inshore inclination. You can find redfish, channel bass, snook, trout and more in the backwaters of the St. Lucie River, or hook huge bass in the chain of lakes found in the Savannas region of the county. All people over the age of 16 who are not Florida residents are required to have a fishing license, and Floridians also need licenses in many situations. Read up on the current regulations —including seasonal and size regulations, special stamps for certain species and more at the Florida Fish and Wildlife Conservation Commission Web site. To land a fishing license for you trip, just call i-800-FISH-FLORIDA, or visit Florida Fish and Wildlife Conservation Commission Web Site. DOWNI.OAf)AR1I, BROCHURE }IOStI: HI=I AIIOIn C'S I HYMN ES I C=IF I WA)'ER ACTIVITIES I EC(AmOU RIS61 I MIEN BASEBALL l OTHER ACM111 FS I C111,71MA1. ACTWITIES At'Cl)6I}IODA TH)NH I HO%! I'() RMCFI CS I CALENDAR OV EVENTS I DOWNLOADARLE BROCHURE I SI'1E h1AP I THE l4E.�wRF. CO.AS'IOF FLORIDA FOWF PIERCE I mUR'r ST. I.UCIEI IIt7rCHINSO N ISt.AND ID 1006 St. Lwk C—ty. Florida. NI Rgha Reftmd, WATER ACTIVITIES FISHING I of 1 9/6/06 3:10 PM RrAcItk� r i ' C l r. }: I_ -1 G -i 1 \ l �t r t' < t, t TrC �{ }: 1; A i,'r' T �' i -t ! 1. a i'. C <7 ki M 111 > ?� i t} N S ti Plttl}.:L P(fiit �l. it ta) •1li ballASt1C I_7E1hLA1p Deeply Fun Fishing Awaits Offshore St. Lucie County is counted part of the Treasure Coast because of the galleon -laden Spanish ships that sank offshore. But ask any angler who has ventured out for - a day of deep-sea fishing, and they'll tell you that the real treasure is what swims beneath the surface. Numerous species of fish swim from the nearby Gulf Stream. Migratory fish caught here include sailfish, `,e4 tcfi mahi-mahi, swordfish, marlin, kingfish, wahoo, cobia, _ Spanish mackerel, amberjack and barracuda and you can bottom fish grouper, snapper and sea bass. But the best thing to bring back is the memories. Local guide services make catching the fun an easy proposition. Contact our marinas for guide and charter information: • Dockside-Harborlight Resort 116o Seaway Drive Fort Pierce 772-468-3555 • 800-286-1745 • Fort Pierce City Marina 1 Avenue A Fort Pierce, FL 34950 772-464-1245/800-619-178o • Fort Pierce Inlet Marina logo Seaway Drive Fort Pierce 772-464-8451 • Port St. Lucie Yacht Club Soo S.E. Prima Vista Boulevard Port St. Lucie 772-879-4555 • Riverside Marina 2350 Old Dixie Highway Fort Pierce 772-464-5720 • South Bridge Marina & Storage 125 Fishermans Wharf Fort Pierce 772-465-6321 • Harbortown Marina & Restaurant • Taylor Creek Marina 1945 Harbortown Drive 1600 North end Street Fort Pierce Fort Pierce 772-466-7300 • 772-466-o947 772-465-2663 • Little Jim's Marina & Fishing Bridge 6o1 North Beach Causeway Fort Pierce 772-468-2503 • Veteran's Memorial Park at Rivergate 2200 SE Midport Road Port St. Lucie 772-878-2277 CAti? N11AV WATER ACTIVITIES 1 of 2 FISHING 9/6/06 3:14 PM I: E? 1f t. T /may t.A t l I. I. 1 4 A A 1. A1: t I \ I I 1 ;: tV 1l1:11 A1:11k1'111.� G ti f 9' t' 1 f 7 is tt t b .A AlCOMkiu 11 Al'10N I. ! il'(' !, 1 t< \! "" IJ. t'I t.1iC is • PUICI �'1. I1'(;ll • !!i TCIIIIhtt\ 1�l.tYil �""•.c. tt'' A 1 l} 11 1 A(' It 1 s s Inshore Fishing Offers 'TA An Old -Florida Feel Just as in the bygone days of the Florida's cracker cowboys, inshore fishing remains a way of life in St. Lucie County. Wet a line along the St. Lucie River or Indian River for a chance to hook snook trout, redfish, tarpon, flounder, jack crevalle, bluefish, mangrove snapper, permit, sand perch, whiting, sheepshead, drum and tripletail, or lure largemouth bass in the lakes near the county's Savannas region. r R On land or at sea, fantastic sportfishing flourishes in St. Lucie. #z 11= I ABOM VS I REACHES 1 C(�IF I WATER AMVITIE•S 1 ECOTOURISM I MP.1R BASEBALL I (YPHER .A01\TI'IIS I CULTURAL ACHV1'I'IES ACCOMMODATIONS I HOW TO RF1CH US I CAI.F.NH:\R Or MN(S I DOWNLOADABLE BROCHURE I SITE AIAP I1'IiF. TRk'AVI;RF.('OAST OF I'Il1RIDA FORT PIER('R I PORTST. LUCIE 1111.•fl'HIMSON ISLAND Q-69. Luce Caur4, FWri&. AB R*hb Re—d.. WATER ACTIVITIES FISHING 1 of 1 9/6/06 3:14 PM i 1 1.., f 7 1> N1 I `I i I; l i is A I I I'-f At 111. 1 II A C I IS I Ii I iiill.P• U C I t:CI.ICIi,g1.:1Cfi,tllk. S .AII. II \CC. TI\i T I Y's -t r~' U t !: 7 1 F! ,0 N 1 i a i 1' �. PPR.. ' A11, t);#1 10 11 p,kTI17\ti I'Cir1(I( is1��7 Il.t9i'.I(l,i W)IS-1St. li(.It-{tl"IY.III�ti(i'1 l>a3A:�l) Ii.tlU" 'CD PLAUIi I- A Gentle Breeze, a Lapping Tide and a More Laid -Back Sort of Fishing Combining angling excitement with the coastal relaxation of a day at the shore, beach fishing in St. Lucie County is a vacation experience unlike any other. So get your feet wet and discover it for yourself. Surf fishing is allowed at public beaches, except for a very few specially marked locations. Our public beaches, famous for surf fishing (listed from north to south): • South Jetty Park • John Brooks Park • Avalon Tract • Seaway Drive • Fredrick Douglass Memorial • Avalon Park • St. Lucie Ct. Park • Queens Island • Fort Pierce *69 • Middle Cove Access • Pepper Park • Fort Pierce *70 • Blind Creek • Royal Palm Way • Avalon Avenue • Ocean Bay • Royal Palm Way/Seminole Boulevard • Palm Haven • Walton Rocks Dog Beach Pedestrian Access • Porpoise Avenue • Herman Bay Access • Banyan Road • Gulfstream Avenue • Normandy Access • Fort Pierce Inlet -State Recreation Area • South Beach Boardwalk • Dollman • North Jetty Park—U.S. Government • Surfside Park • Islands II Beach Access • South Jetty Fish Pier—U.S. Government • Coconut Drive • Waveland Beach • Exchange Park A 00NLOAD IILE BROCItURE HOME I(O61 F:I ABOI I' US I HF ACHES I OOIF 11Y:\7'ER AI'1'IYI'rIFS I EC(177rVNIRM I MF7C &ASEB.ALL I (1'OI fR A('rl\'I77E6I t'U I:NRAL ACr1Yl'1'IES ACCOMMOD.\TIONS I HO\\'TO REACII US I C:UFSIIM11 OF F:YF'.MN I DOWNLOADABLE BROCHURE I SM. MAP I THE' rKF:1SUREL'OAXf Oh' FI.ORIOA FY)R-r PIERCE I FORT RT. I.1'('ILI HL'PCHINS0N!1t1X%O 0 2oo6 St Lock Canary, Florida. NI Righ4 Rewmd. WATER ACTIVITIES FISHING I of 1 9/6/06 3:14 PM '� nlli}R h( ! 1111'1I ,•„1.1° c! a ri tsar \( ilcr! zl �. \1 AVI'-ii ;1 ('I (1"i!!Y2 (, *) 1' N F 5 F L d it 1 L A y� 1i t:i?A;\1011%11 it is 11. Pl tittf:C. + 110I{1 �I. ! T(ai Ut 7/ MAN ii 1,2oo Feet of Fishing Fun No fishing trip to St. Lucie County can be considered complete without a visit to South Jetty Park on the south side of Fort Pierce Inlet at the end of Seaway Drive. The old-time tradition of pier fishing is alive and well at this surprisingly long t,zoo-foot fishing jetty. Plus, public restrooms, ample oceanfront and other amenities make it a great place to spend a day with the family. Other pies in the county include the South Bridge Catwalk and the Fort Pierce Jetty in Fort Pierce and the pier at Lyngate Park in Port St. Lucie. t 4� + � MINK :lfQ !1=I ADO!R' L'S I RF..ICIIES I CIF I WATER M-71%TT1 ES I ECOT'OL'R ISM I MF.1'S BASEBALL I OTHER .ACFI1'ITTLS I Cu I;rL'RAI. Ak1*MTI Es. ACCOM\IO DATIONS I HOW TO REACH US I CA!wiNn.%R OF FATN17S I DOWNLOADARLE BROCHURE I SITE MAP I TH F. I RF'ASMtF, Cc),%%r OF F'LORI DA FORT FIERCE I M)RT ST'. LUCIF I it[W. H CKON 15L4N11 0 Rtn6 St. LueleCmAry. Flc rich. AN RWM Re—d, WATER ACTIVITIES FISHING 1 of 1 9/6/06 3:15 PM it I 4/C�U C I E V, VI I I' A r: I I i i 1 11 / 1. 0 I: y T i.l Y 1' t O it J LI A I- A c �: , �i *Cl 1, .\-i' i i t �: »...,...�......,..,.�......�..,-..... ' 11. 1*1►-1111, • 110111 !,1. 1.11JI • Ili II IfI'Nsf)N L3.i'�II H �., ,d7 1 01 -A 1 IIf I-.i A Fish's Eye View of the Aquatic World Pity the poor swimmers and waders who see only the top of the water! Haul on your SCUBA > ear or your snorkel and swim mask and explore the world that covers most of our planet. You're likely to see beautiful bottom -dwelling creatures, sponges and curious fish swimming around easily accessible shipwrecks and other dive sites. Several are located just beyond the beach, making great diving available without a boat. The area also features a special lobster season, when divers can snag the clawed creatures just offshore. H�MF I ABOIrr US I BEACH FS I Oily I WATER AC IVITIL41 BCM%OU R1SM I MF.IS BASEBA IL I OTHER ACTIVM FS I CI? I.TVRA1. ACfM1TI IES ACCOMMODATIONS I HOW TO R&%C11 US I C.AI.r.NDIR OF EVF N I DOWNLOADABLE BROCHURE I SITE. MAP I THE I'RF:V4I:RF CO:VIT OF EI.(,RI DA FI)R'r PIERCE I PORT n'. LUCIE I HJ'RCHI)ISO:V IBL{ND ® *oub St. Lm* Ownry, FWA.AR Rou Rm-4. WATER ACTIVITIES DIVING 1 of 1 9/6/06 3:16 PM _w T. ,,�U C I E 13 1 NT I . F 1. 0 11. 1 r. C tI M M A, 1) V1 i I? x 11. fit M.1, J11 q 111. 11 I'll•fit it IIINS(A ISLAND Tr,Is Search for Spanish Galleons orJust Admire the Sea -floor Sights St. Lucie County lies along the heart of the Treasure Coast —where the Spanish Treasure Fleet sank in 1715 yf making our coast one of the best diving spots in the country. Centuries -old Spanish shipwrecks are easily accessible for divers, with some resting as close as 200 yardsoffshore. And wrecks from the Civil War and World War H also wait on the ocean floor. These aquatic time capsules number among the many unique dive sites found off of St. Lucie County's sun -painted shores —including some accessible directly from the beach. !=I ADMIT US I HEACj!K1j�0IYIWATER ACTIMIESI ECOTOURISNII NIM'S MSEBALL 10`17HER JAMMIFS 1(111:17LIRAI. AC71VITiEs ACCOMMODA-L= I NOW TO REACH VS ICALKNOAR OFFVEXr.4 I DOWNWAIDABLE BROCHURE I SITE MAP 11KF,1RIN%I;RFJ%JX%1 OFFIX= FoR*rPIERCE j w)R-rqI,LUCMI HI-WHINSONISLAND C2oo6SLLoeb Commy.Flori&.AURWORend WATER ACTIVITIES DIVINIG 1 of 1 9/6/06 3:18 PM I is o I I t � { ! � 11 l 1 1 S , 1; ( 1 1 11;�. i:111. l; > - T. �U F I.{ I. I'( it. A 1. .1 (. i It 11. 115 allipA(,�11ciTlt? }_ +: �� r a rr r 1 h I L + � � r�x1 ,r10NS (. (lTnI. Alb �1 t.. t't 1-N(.1 •J'IiNl �7. 11.t;ll fil'tYallA'.(rA The Gear You Need at Prices That Will Keep Your Finances Afloat Every trained diver knows the importance of having high -quality gear close at hand. Masks, tanks, fins and other aquatic accoutrements play as pivotal a role in serious diver's chosen pursuit as ropes, picks and walking sticks are to mountain climbers. Fortunately, St. Lucie County's dive shops provide affordable equipment and expert advice, helping you have a safe and exciting descent into the sea. Some also offer certification classes for those new to the sport. • Blue Planet Dive and Surf Shop • Dive Oddyssea 1317B Northwest St. Lucie West Boulevard 621 North Second Street Port St. Lucie Fort Pierce 72-871-9122 772-46o-1771 Blue Planet Dive and Scut Shoo Web Site Dive (Myssea Web Site I ,t POWN1OAI)ABLE BKOUJIURE 110MF. CALV,1%:b AP t!F 11 V I6 H(=I ABOUT US I BEACHES I GLF I WATER ACI'lyrrIFA I ECOTOI;R I.SM I Mb7S 80FRAL1.107'HF.R AC-11VI 1ES I crixURAL ACrIVITIFS ACCOMMoo.,' oNs I HOw'ro REACH 11S I CALENDAR OF FAF--YI'S I DOwNLOADABLE BROCHURE I srm &lAP 11liY..TRM%URA COA6[LIF F'IARIn, MWI PIERCE I POxrs'r. 1XVIF:I HLRCHINSON ISIAND OM63c L•ci10.*Y.Fl rids.All Rghalt—d. WATER ACTIVITIES DIVING I of 1 9/6/06 3:18 PM ` �.tl� IY'I ki.Tl'\11 411 �J II 1 it 1 I; . ( 1 � T F Lt 1. 1 1 ft IS:,1. ,f:11��Y.11iF of1fP AI„I IVI'I 11.? -! (: if t' :v T Y 1 i_ �Y Il I li r1 .i CCUMVI I)1I Al 10 NItl'1t:RII I U I-iI Ii I'-.�( It t S ILI • Blue Planet Dive and Surf Shop 1317B Northwest St. Lucie West Boulevard Port St. Lucie 772-871-9122 i)OWNJCIAI)ABT,F. BROCHURE. HOME TA Hang Ten, Then Hang Out Nothing embodies the surf culture quite like a classic surf shop. And from boards, suits and wax to tips from the locals who know these waters best, St. Lucie County's surf shops are a great place to stop before or after hitting the waves. • SpunWs Surf Shop 602 North U.S. i Fort Pierce 772-466-1o86 j 1 r 1 ("AJJ.N1Y.Ait ttl- f.t"i:yT6 10=J61 Y'.1 ABOM US I BEACHES I UOIR I WXLER ALTIV RI HS I HCOT'OURISM 1 stars a9SE BALL I OTHER AMN11'IES I (TI.TUiiAL ACI'It mFS ACCOMMODATION] I NOW TO RFAL'H t:A I C.U.ENDAR OF EVENTS I DOWNUDADABLE BROCHURE I Srm AIAP I THETREISURECOASIOF PIARIDA FOR!' PIERCE I PORT ST. I.L'CM 111M CHINSUN ISLAND 02M6 M. UWjeC •MY, E!•ti&.AB RghB RYYerved. WATER ACTIVITIES SURF 1 of 1 9/6/06 3:21 PM IofI .1I uil 1 P':AI1.1; A (IVI I11,S NVI NI j� 1; A 1. 1 1 � 1 1 t L u +1..+ A t.nt(\itllllA'I II P, Y1 I11.liGE • 1'Ultl"50. I i (A- • M I( 111\S01, 1�d.1NL1 • North Jetty North Hutchinson Island Fort Pierce 772-462-1515 North Jettv Surf Break Web Site • Pepper Park North Hutchinson Island Fort Pierce 772-462-1515 Pepper Park Surf Break Web Site Get a Great Break Bring your board and pile into the woodie, because some great surf breaks are found in St. Lucie County. Plus, the area's warm climate, friendly local surfers and affordable surf shops make this a great place to catch a wave all year long. Surf Report • Spunky's Surf Report 772-466-1086 LI=I AROI.'1 US I DF.AC H ES I OIILF I W.\7 F.R A(-r1yi nES I FccrroI'R i sm I NETS RASEHAI.1.I OTRER At T!VITI ES I CLI1:1 M%L ACI'1V'17%IFS A('0ISI SIUDA! 10NS I HUIV TU REACH US I CAI.RN DAR OF EVENTS I DOWN LOADAR LE BROCHURE I SITF MAP I'rH E'I RFASI!R F. I x)XSlOF FUMI IIA FUR "I MACK 11'UR1 1-1' I.UCIF.I HU'1'011NSON MAN 02o St. Lune CWllh'. Florida All Ri`W Rmor..d WATER ACTIVITIES SURF 9/6/06 3:21 PM RF.11 11 f.� Av )lH7Il II1-I 111 T. U C I E G 11f. It Al:i it i711 } C U 1 :� 'f 5 )' 1. 0 A i 0 A Pl. I'll ltl.t - i`ORl '�1. I (it - fit 11,MN-1Iri IRIA1{1 tt n U" l u II t 1 i_ 1! ! Row to Relaxation Some of St. Lucie's most beautiful natural surroundings are best reached with paddle in hand. Slip into our river, lakes, estuaries and streams for a look at a great array of subtropical birds. Ride the waves in a beach kayak. Discover an active family adventure. Get onboard with the acclaimed canoeing and kavaking of St. Lucie County. Bring your own gear or stop by one of our canoe and kayak rental shops for a day of fun for the whole family! HOME I ADO! rr eS I REACII ES I COIYI WATER At-MIT!ES I FCOTOU R ISN I MF.I:S BASEBALL I oTH ER ACTIYITI ES I CI!LTL'RAI. At- T IES ACCOM 110 PAZ=I HOW TO RFACH US I CAIRN DAR OF INFNTN I DOWNLOADABLE BROCHURE I SITE MAP I I H E I10F 1SC RE COAST OF 11 )RI O.1 M)R'r P!ERCP..I PORTSI'. LUCIE I11l.rrCHINSnN ISLAND ® 20D6 St. L=* Ca00ry. FtOrida. AD RIBht$ Reserved. WATER ACTIVITIES CANOEING & KAYAKING 1 of 1 9/6/06 3:22 PM �,; 11 Ptf,�(Al �(//yam/�--J, 'I1, 1 1; . II t I I It � �.� u [�'y \...t I N1 tZit A I I\ IJit 1 t'. 1 7 :� t � I R 'f 1 {� 1. i L 1. r, 1111 I AI5V1 '_ 11. I'll.Itt.i.-ITIN �I. 11 t11 lit 11.ailNS(IN w 11 n•�A 70 tlt�It.It I-5 ICI:>\iF F Affordable Rentals for Remarkable Rows • Savannas Recreational Area 1400 Midway Road Fort Pierce Soo-789-5776 Like most everything in Fort Pierce, Port St. Lucie and Hutchinson Island, renting a canoe or kayak is a leisurely process. Just stop by any of our rental services —many of which are located right by great places to put in —and you'll soon be ready for an hour, afternoon or entire day of adventure. • Sprockets Adventures, Inc. 345 Southeast Port St. Lucie Boulevard Port St. Lucie, FL 34984 772-336-3399 HOME I AIN)t'1' US I REACHES t1':\TEN ACnym ES I ECII'roclus?t I mvrq BASEBALL I OTHER ACI'IVITIF.0 I CuL:r :RAI. AiTwalFti ACCONINIOU.11'IONS I HOW 1O RMCH US I V AIXNDAR OF LVF V I'S I DOWMAADABLE BROCHURE I SITE \IAP frHE'IWAS11RE LYWA l OF FUIRIDA FORT PILRUE 1 P3111'SI'. LCCIEI HUrCHMSON ISLAND 0R 6St. Lucie County, nori&. All Rights Reserved. WATER ACTIVITIES CANOEING & KAYAKING I of 1 9/6/06 3:23 PM I of 2 ti t=3 1t 1.1.tiIN 'AA71: 1t ACTIA I I i I ti Canoe & Kayak Sites (.�.I if�U,l l-3lAttil� T. U C I_ E<'L1i1 It,11 :1GIiiiPlt A 1 1" 1. U V1 4S O 11 A 1 1 :? \ ti tT f11 YCf Ptl}t1 �1 ICt':Il IIt It:HlA!+Ul 1�t.4Af) 11 4-1A 'CC, tt f AC.1; 11 Locations for Drifting ring Delight • D.J. Wilcox Site #3 Old Dixie Hwy & Indrio Road Fort Pierce 772-462-2526 St. Lucie County Web Site • Oxbow Eco-Center #16 5400 NE St. James Drive Port St. Lucie 772-462-2526 Oxbow Eco-Center Web Site • St. Lucie Village Heritage Park #4 Old Dixie Hwy & Torpey Road Fort Pierce 772-462-2526 St. Lucie Countv Web Site • Sweetwater Hammock #14 South 25th St South of Bell Ave Fort Pierce 772-462-2526 St. Lucie County Web Site [>t1N'til t>,tl�,1191.F: t+tZilC'ltt itF; r In an area as naturally rich in great rivers and lakes to paddle as St. Lucie County, it can be difficult to determine where to begin. But wherever you decide to start your expedition, you'll find a beautifully relaxing example of Florida's natural charm. Canoe & Kayak Tours • Manatee Observation Center Kayaking Adventures 48o North Indian River Drive Fort Pierce 888-652-9257 Manatee Center Web Site • Oxbow Eco-Center 5400 St. James Drive Port St. Lucie 772-785-5833 Oxbow Eco-Center Web Site WATER ACTIVITIES CANOEING & KAYAKING CA i . L `: 11 .A 1; 1) 1 1 \ 11,41 9/6/06 3:23 PM WA I I. L A C11V I') I I S x . . e' ::,u C I E C I1 I k 11 A 1. \1:11\ 1111 0 A I'll CC) - I'tim I q I t f [I - fit ]�t,%Nw 110V Spring into Major League Action See the marvelous New York Mets square off against many major league teams every spring in St. Lucie County. The New York Mets make Port St. Lucie's own Tradition Field the site of their spring training, with home games facing the likes of such heavy -hitting teams as the Atlanta Braves, the Florida Marlins, the Los Angeles Dodgers, the Baltimore Orioles and the St. Louis Cardinals. Contact Tradition Field today at 772-871-2115 Or jili! the Tradition Field Web site to reserve your tickets, get directions or learn more. != I ABOU r US I REACHES I CHIP I WATER ACTIVITIES I ECMOU RISM INIFAN BASEBALL i armlin %c nwTivs i rel.'rUMI. ACTIVITIES ACCOMMODATION91 NOW TO REACH VS I CALENDAR OF FATNTS I DOWNLOADABLE BROCHURE I SM. NIAP I THE I RAWMAK MNS7 OF 1'1.(= Foirr PIERCE I MiCr S1 m LUCIE I 111WHINSON ISLAND 02006 St. 1v ieC—ft, Fk6&. All RV& Reserved METS BASEBALL 1 of 1 9/6/06 3:27 PM A 11 o I I I 1 ti{ 1 It U I I 13 13 , kv �_, U C I E u l 1- 1; 'N c I I N j i I 1 0, /,T -f 1 1- L k! R I L, A Ic=-;,— k C i k! \1 t D 'I 14 X 1.11."11"( lil�\l 11. Ill I WA - 110A 1 1,1, 1101 - Ill )(111"ON ISI -4 %1I A( Out -of -the -Park Excitement The St. Lucie Mets—multiyear Florida State League champions —bring professional -grade baseball action to our charming coastal community every year. Based in St. Lucie's own Tradition Field, this terrific team faces opponents from across the state in home games throughout the season. So come, relax and get caught up in the action as these barons of the bases bring bona fide baseball fun. Contact Tradition Field today at 772-871-2115 or! Isit the Tradition Field Web site to reserve your tickets, get directions or learn more. tM I A It 0 t rl* VS 1 BEACHES I S21.1' I WATER ACTIVITIES I F.WrOU RISK I M ETS BASEBALL I or rH ER ACT! V C11 IS I CI 1 IN V ItA 1. AC ­I IV IT I Ls ACCO M 11_0 11 AT 1 ON S I HOW To It MCII US I CA 1. RN DA R OF F.VFXrN I DOWN LOADAB LE BROCHURE 1SITE NI AP I I H 6 1 RF-MURE M.W OF F 1.(IKI IM FORT PIERCE I H)WI*ML w LUCIE I I IUTCHIMSON ISLAND C) 2006 St. LWw Ownty. MrA.. AD ROU &-,.d, METS BASEBALL 1 of 1 9/6/06 3:27 PM tt .A I I f'�]'1 �1 ♦ U i_ ■�'`� I / 1 ,....,. 1-1...-,A-..._ ( r .."'-."'"'"_"",."" `.,. ".`A...`�..a.-.=,.". < { 1I '.1 N 1 I) R i. L C H 1 � .K C I) l: l: 1 s J! t1. t'11'Jt1_t. INIIti �I, I Ct',Il fit Nail\+tY1 I+1:; 11r 1 A Tradition of Excellence Large enough so that seating is ample, yet intimate enough that every fan feels like a part of the action, Tradition Field strikes a rare balance in the game of baseball. This 7,r60-seat stadium serves as the home field for the New York Mets spring training and the Florida League St. Lucie Mats in baseball season. Conveniently located on Peacock Boulevard in Port St. Lucie, the stadium sits just a short drive from the countyrs accommodations, the ocean and other family activities. A variety of unique features makes this a great place to start a tradition of your own. You can spread a blanket and catch the action from a grassy berm, sip a tropical drink in the tiki bar or watch the action from the special concessions area. You won't want to miss all the bat -cracking, base -sliding, ball -hurling fun on your St. Lucie vacation. Because sometimes the best way to relax is while shouting, "Batter! Batter!" • f Contact Tradition Field today at 772-871-2115 or visit the Tradition Field Web site to reserve your tickets, get directions or learn more. Ui114'NLCIANr1k1,1.[sN0(Hi.Rg ItOM[: f.A11;NItAR Q1 , != I AROU r L'S I REACHES I CALF I WATER M'1'1\'ITIFi I ECO'1'OU RIRM I M1rfS RASEBALL I OTHER :%Cf1V1'II ES I MLTURAL Al9'n7TIES ACCOMMODNrIONS I HOW 1'O RF_1L'H 1!S 1 CALF.\ILLR OF RLF.VN I DOWNLOADABLE BROCHURE I SITE NAP I'fl/ETRFAtiI'RF: fO:�Sl' ormf,,R1 FOR'r PIERCE 1 N)RTS'T. I.UCIE I H!!lt'HINSON ISI.\\D 02oa6 SL Wde Camay, florid..NI Ri{hb Reserved. METS BASEBALL 1 of 1 9/6/06 3:27 PM i l; rt ll S♦ � .. .. l� 1r 111 };.}11 i• 1! ,5 i. JS 2. >_. t. I t i S. } •, t f l �' i T I i' S T. 11iif W a 11' It A 1! 1 1 1" I "1 11 ( !. [ ♦ i I 1 1 11 a i 1 A- t•1-I.NI:1 l4wl�sl. I I li: • lit IC111 \su\ 1�IAifi 1(1i 11 � � �� 1 1! L• E. a (' It i s See These Gentle Giants Dry in Our Pristine Waters Manatees are massive marine mammals whose size belies their gentle disposition. Thanks to a number of conservation and protection programs, you can expect to see these docile creatures in St. Lucie County's calm waters —especially in the winter. Moore's Creek on the Indian River is a great place to start your sea -cow search, and our Manatee Observation & Education Center is a must for manatee lovers. b VA—Hnn C—t— 1I= I ABOUT US 111 F.AL'HES I =I.F I w.A1 F.R A(TIV rnFR I ECOI'Ot; RISSt I METS RASEaILL I OTHER Acr 1}'1'1IES I C1;IXURA L.A( rmi IFS ACCOiI\I(11)A'r111N51 iiow'ro RFAL'H Lis I CALEN IMR OF R<I:YrS I DOWN LOADABIE BROCHURE I SrrE MAP I I'II F. 1RF.1SL`RE COASI OF FLORI DA FORT PIERCE 11KIR'1'Sr. I. ioy.I HUn7114S01 ISLAND pions IS, LAW.CouMr. H.". AB RIEEa R-4. ECOTOURISM 1 of 1 9/6/06 3:18 PM fi t� \ i }i f. � - ��� •; i./ 1 I I ! h a1 +..: t ! \ 1 i t f. 4 R" 4 i }. 8 .1 t '! ! 1` I 1 1 T � -t C t, t• M1 ]' 1 - r I R 6. I L�.A..,�-- 'i. 1;' ( t, �1 1+ is I� ,A 9 10 \ 3/(tS 1,olol LIS\1 V1.P11-R�C•NS1.IICit tlt'i't t1� ISIA'vt) i10A TO 1!1' tCII I'r. Bring Your Binoculars. St. Lucie's Birds Put on Quite a Show. Those who love birds flock to St. Lucie. No matter where you travel, you're likely to spot a new species for your logbook. Our combination of coastal and inland venues, with a wide variety of trees and other habitats, makes this an unusually rich destination for serious bird watching. Fort Pierce Inlet State Park, Bear Point Sanctuary, Pinelands Natural Area and Savannas Preserve State Park appear on the Great Florida Birding Trail of superior sites for viewing feathered friends. Scrub -jays, bitterns, plovers, willets, wood storks and night herons appear along with a flock of subtropical species and neotropical migrants. Call 772-340-2226 for bird watching information. • Bear Point Sanctuary South of the Fort Pierce Inlet on AiA 772-462-1692 Bear Point Migration Bank Project Web Site • Fort Pierce Inlet State Park 905 Shorewinds Drive ( North A1A) Fort Pierce 772-468-3985 Fort Pierce Inlet State Park Web Site • Indrio Savannahs #i U.S. t & Tozour Road Fort Pierce 772-462-2526 St. Lucie Countv Environmental Resources Department • Jack Island State Preserve One mile north of Fort Pierce Inlet State Park. Fort Pierce 772-468-3985 • Pinelands Natural Area Located on SVI Road off of State Road 70 772-462-2525 • Kings Island #6 Jack Island on North Hutchinson Island Fort Pierce 772-462-2526 St. Lucie Countv Environmental_ Resources Department ECOTOURISM • Oxbow Eco-Center *16 5400 NE St. James Drive Port St. Lucie 772-462-2526 St. Lucie County Environmental Resources Department • Savannas Preserve State Park & Education Center Walton Road & Scenic Park Drive Port St. Lucie 772-468-3985 Savannas Preserve State Park Web Site • Savannas Recreation Area 1400 East Midway Road Fort Pierce 8o0-789-5776 Savannas Recreation Area Web Site • Vitolo Family Park South of the Fort Pierce Inlet on AiA Fort Pierce 772-462-1692 Vitolo Familv Park Web Site • Wildcat Cove #7 North AiA on Hutchinson Island Fort Pierce 772-462-2526 St. Lucie Countv Environmental Resom Department I of 2 9/6/06 3:18 PM • Pinelands #21 • Wildcat Cove #7 Kings Highway & VPI Grove Road North A1A on Hutchinson Island Fort Pierce Fort Pierce 772-462-2526 772-462-2526 St. Lucie Countv Environmental Resources Department St. Lucie County Environmental Resources Department r 1{0A1F.. CAi F' 3).i4< i V1 S HOME I AIR11T I;S 1 9F.At'H ES I OI=I WATER Acrlyil'I Fs I Fe rfoU RI SAI I Mkl'S BASHIA 1.1.1 O'CFI FA ACIl V1'0 Fs l CC L'rU RAI. MTIVITI F:S ACCOSIAI O UAT I ONS I Hnty To it&,cH Us ICAL EN PA It OF EVENTS I DOWNLOADABLE BROCHURE I SITE MA? 11'HE TRFASU R F. MAST OF FIAI RID% FORT PI FACE I PORT KC. I. X!F I HI,TO 11 NSON MAN I) ® 2006 BL LW, C—Ay. Florida All Rights R—d. ECOTOURISM 2 of 2 9/6/06 3:19 PM I I. a [ }I t l T C '(}'�� i; [,1 � i..t � a-.J \1 t I I V A I' I I I i I`.I� T' t v I: 1 1)t r q11 0\1 Url llATttl\: 11. JIfni.I - 14MI SI II I It ❑t lull\N0\ 1'4 A\U '"+..,,� I{ I)tl 'I 11 I• f;iC VI Y n Watch Baby Sea Turtles Enter The World No creature is more stringently protected than the sea turtles that visit our beaches. Watching these beautiful animals come ashore to lay their eggs, guided by the light of the moon, is an experience unlike any other. "w The majestic sea turtles bury their eggs in the sand, then go back into the sea, leaving the eggs behind to hatch. So if you see a fenced -off area of the beach, please stay away. Your cooperation today will help ensure that sea turtles visit St. Lucie's shoreline for generations to come. HONE I ADO! n' CS I RF.ACHF., I CEIFI WATER ACFn'ITIF41 P.COTnU'RIS)1 I NETS BASEBALL I OTHER %tnV1T1F.9 I MINURAL ACFnT7'IES ACCOMMODATIONS I HOW TO REACH VS I CALF-NDAR OF EYF'NTS I OOWNLOADABLE BROCHURE ISM NAP I THE T'RI:AtiIIRF. CO:I Y OF FI.ORIOA FORT m.Rch.I PORT Sr. LCCIE I HI.TCHIYSOV ISLAND 02oo63c. Luci 0mmy. PIoriN.AaR uRn—d. ECOTOURISM I of 1 9/6/06 3:19 PM eoft' I,'ti loI }: iIzl I of 2 t U C T E 1 0 t1. 1 1! !' i 1 1+11ACI • !'ON !s ;I. I I I'It • nt IfAIP'SON tst.NNO Explore St. Lucie's t-'s Natural Amenities St. Lucie County is the perfect place to graduate from casual walker to serious hiker. Our hiking trails are all easy to traverse and cover virtually every type of Florida terrain. Lace up the hiking boots and trek through salt marshes and deep woodlands, or stroll along the shoreline in bare feet. s _1 • Ancient Oaks #15 • Shearton Scrub #8 Oleander Avenue 25th Street & Juanita Avenue Fort Pierce Fort Pierce 772-462-2526 772-462-2526 St. Lucie County Environmental Resources Department St. Lucie Countv Environmental Resources Department • Bluefield Ranch *22 Bluefield Road • Spruce Bluff *13 Fort Pierce Peru Street & Dar Lane 772-462-2526 Port St Lucie St. Lucie County Environmental Resources Department 772-462-2526 St Lucie Countv Environmental Resources • D.J. Wilcox Site #3 Department Old Dixie Highway & Indrio Road Fort Pierce • St. Lucie Village Heritage Park #4 772-462-2526 Old Dixie Highway & Torpey Road St. Lucie County Environmental Resources Department Fort Pierce 772-462-2526 • Indrio Savannahs #1 St. Lucie County Environmental Resources U.S. i & Tozour Road Department Fort Pierce 772-462-2526 • Sweetwater Hammock #14 St. Lucie County Environmental Resources Department South 25th Street South of Bell Avenue Fort Pierce • Kings Island #6 772-462-2526 Jack Island on North Hutchinson St. Lucie County Ernironmental Resources Fort Pierce Department 772-462-2526 St. Lucie Countv Environmental Resources Department • Ten Mile Creek Rec. Area #17 At the end of Gordy Road • Ocean Bay #11 Fort Pierce FP&L Nuclear Plant South AiA 772-462-2526 South AiA St. Lucie County Environmental Resour 772-462-2526 Department St. Lucie County Environmental Resources Department • Walton Scrub #12 • Oxbow F.co-Center #16 (Reservations required) 5400 Northeast St. James Drive Port St. Lucie Port St. Lucie 772-462-2526 772-462-2526 St. Lucie County Emironmental Resour. St. Lucie CountvEnvironmental Resources Department Department ECOTOURISM 9i6i06 3:19 PM The Treasure Coast of Florida - Horseback Riding on the Beaches C 1:u7 uS R1bV {-7. }gt111.1 •VIM �I-II111 11111.t114hI11 i41Im) FI6`x Tu The Horse Fy#oys the Ride AlmostAs Much As You Do Some people can communicate with horses. They form a p partnership that makes the hours glide by as horse and rider cover miles of trails through lush subtropical vegetation. Other folks prefer basic instruction and supervised rides, or 1 _ lessons in the equestrian arts of jumping and dressage. You'll find all manner of unique horseback experiences for adults and children here in St. Lucie County. And both you and the horse you are riding will enjoy the rare treat of riding along an ocean beach. For the horse, it means firm, comfortable footing and a cooling breeze. For the rider, it means a marvelous sense of freedom and an unmatched view of the horizon with a collage of clouds, faraway boats and ever -changing lighting. If you haven't enjoyed this equestrian experience, St. Lucie is a perfect place to start. i Reservations are required. Call the St. Lucie County Parks & Recreation at 772-46"101 or 772-489-4FUN to make yours. i .tlu VN1,UAVAItkF" URp(.It(IRF_ ItCl'NII' :A1,1:N1)A11. rj1 a-.t"E:tii� t2ME I ABOM CS I BEACHES 14U_lil WATER ACm'rn ES 1 ECOTOr RISM 11IF7S BASEBAILI OTHER ACn V1T1ES I CL:L:I Uxki..VCIIVITIFS ACCOMMODATIONS 1 How TO REACH cs 1 tw.Eyn:1R OF PVFtirs I DOWNLOADABLE BROCHURE ISM. SIAP I'rHEr'RFVSiiRECOASr of FInRIDA FORT PIERCI.1 FORTS!. LUCIEI InJrC HINSOV ISLAND ®aou6 SL Wee C..q, FWe.d..AR RYE. Rermd. ECOTOURISM I of 1 9/6/06 3:25 PM 129 Y. (..1 I tf t — •. y (, I, I I' T. t� C, I E 11 F 1 11 Is 1 1 A r .j \1 (a it Y\14i 1, VI 1/ I\•: 11. t91.11r;1 • MIRI FI, I I f-11. • M I( IIINS(J\ 141,01) Get Out of Your Room and into the Great St. Lueie County Outdoors A trip to St Lucie County is incomplete without sampling some of our unmatched outdoor recreations. The vibrant environs of Fort Pierce, Port St. Lucie and Hutchinson island beckon with unbridled natural beauty ideal for kliu and tennis. _ Be sure to experience it all. 1)0W141,0Ai1A611: H1toVIII(ItI* H2ME I ABOUT US I REACHES] �IYI wAI'FR ACTIVITIES I EC(nnURISM 161EIF BASEBAII.1 OTHER %i:7nym F.s I CINJURAL AITIV'ITIES .ACCON?IOnA'rIONS I HOWTO Rt\Cfi L'S I CAI.F\IV4R nF EVFNrS I DOWNLOADABLE BROCHURE I SITE NAP I I'HF,11U kS1;RECO:L\'1OF IIIA11M FI)R'r PIERCEIPI)R'r S).LUCIEI111'R.' iNSO.NISL4NII O-6 BC. Lune Ownb. Fllint& AB Ri{hu Reserved. OTHER ACTIVITIES OUTDOOR 1 of 1 9/6/06 3:28 PM The Treasure Coast of Florida - Biking and Bike Trails in Fort Pierce.. It 1_ ! is Ji J. L:f111 T. UcIE A 1 11, 1; \ I. T i \' t 7 I V `- T. < <0 U `"S 7 1 �._ 1., 11 ....Ss I 1 _i...,'. 1't'0101 �l.11411 illl[:H(�.IIv 1>LV�I) We're Peddling Excitement For many, no sound carries the tenor of adventure like the click of shifting gears on a bicycle. St. Lucie County is a cyclist -friendly place, and our residents give special courtesy to bikers on all of our streets and roads. Additionally, we have many miles of off -road bicycle paths that run through beautiful scenery. Bring your own two -wheel transportation, or rent what you need, and enjoy biking bliss. Bike Rentals • Inlet Hardware & Bicycle Center 1105 Seaway Drive Fort Pierce 772-468-8588 • Orange Blossom Bicycle Shop 4146 Okeechobee Road Fort Pierce Bike Trails M I I11I I 111111 K '�1: F11 1 3 11; CI'1."11 L vI ACI 1N i i 11, A is i;rr 11 Ai it II 1'I i iI tittG 1�(1 11i Iillt 1 • Kings Island North Hutchinson Island Fort Pierce 772-462-1515 St. Lucie County Environmental Resources Department • Wildcat Cove North Hutchinson Island 772-465-888o Fort Pierce 772-462-1515 • Sprockets Adventures, Inc. St. Lucie County Environmental Resources Department 345 Southeast Port St. Lucie Boulevard Port St. Lucie 772-336-3399 t 11..'z LI0NVN10A1)A1;1.1s ItR0C`111.lt1; 1117!+ F, 1.." 1.N,I S Ili��lE I AMWI 1'l1 R),.AC H I'S I IA=)I.F'I WATF It AC-11 VIT"1 ER I F.ml Jl'Rlt\I I NF:N I;:\til:IIdu1.I O'i IiIA .X'1'1%n IFS I CI'IJ 1AIL A' '1 r[FY Al'L'061111 H!\fI11�h HIIWTOIIEACH PIICALEM.AR OF El EV'1'�I DOWNIAADABLE BROCHUREI$I'1E Rt:�YIl'HF.'1RE_ycl'RH CJAGl U!'FIARID.\ FORTl`I WE.I Y,1R'r 5T. LL'CIF I III'I CHI.N'41V 15L ND ®2au6St. Lucie Co q, FlorKb NI Ryht, R d. OTHER ACTIVII-IES OUTDOOR 1 of 1 9/6/06 3:29 PM 1= 1 A( 11 1- S fi 1 of 2 1 . U l...t 1 .ice ,• a 1; t\ T 1' Y' 1- tl t. 1 11 A !- I I. NIAl, 1, • 110111 S1, I t C11 • 11FIC111%�0\ 1aiAND 1 Court a Great Game Our warm climate means that tennis is never out of season in St. Lucie County. As such, many of our affordable hotels and resorts have tennis courts available for their guests. \1f"1S tA;1'1;%II CU1.."1TIt:AI. ,AC'i IA -I III A C(; (1M 11011 A'I I ()\5 11 ii AA 'I i1 111.AC I 1: � Several public courts are available on a first -come, first -served basis, including: • Charles E. Ray Park 5626 Northwest Manville Drive Port St. Lucie 772-878-2277 City of Port St. Lucie Web Site • Jaycee Park South A1A and Melaleuca Fort Pierce 772-460-2200 City of Fort Pierce Web Site • Jessica Clinton Park 3200 Southeast Southbend Boulevard Port St. Lucie 772-878-2277 City of Port St. Lucie Web Site • Lakewood Park 6102 Kings Highway Fort Pierce 772-462-1517 St. Lucie Countv Recreation Division Web Site • Lawnwood Recreation Complex 1302 Virginia Avenue Fort Pierce 772-462-1525 St. Lucie Countv Recreation Division Web Site • Lincoln Park 13o6 Avenue M Fort Pierce 772-462-1788 St. Lucie County Recreation Division Web Site • Lyngate Park • Maravilla Park 2622 Oleander Boulevard Fort Pierce 772-462-1521 St. Lucie Countv Recreation Division Web Site • Pepper Beach Park 33oo North A1A Fort Pierce 772-462-1517 St. Lucie County Recreation Division Web Site • Pinewood Park U.S. 1 & Georgia Avenue Fort Pierce 772-460-2200 City of Fort Pierce Web Site • Sportsman Park 201 Northwest Prima Vista Boulevard Port St. Lucie 772-878-2277 City of Port St. Lucie Web Site • Whispering Pines Park Boo Southwest Darwin Boulevard Port St. Lucie 772-878-2277 City of Port St. Lucic Web Site • White City School Recreation 9o5 West 2nd Street Fort Pierce 772-462-1517 St. Lucie County Recreation Division Web Site i OTHER ACTIVITIES OUTDOOR 9/6/06 3:29 PM H FI t 1 1 ti i {J )I I I I 11 I. It A l l I E ,� ���I111; TAU C _. ;! I;:ILtII;A 1. ;1 a'(1\ It[C - 1. O 111 1+ A b A If: o k1 AI 1, r i a l 10 N i L 1 11 I I 1 S til 1'i. I'll Ill1 14)111 11, 11 (11. ^ 111 II'III V4)N INIANl) More Ways to Play St. Lucie County is brimming with enjoyable, affordable family vacation activities. Bowling alley skatill facilities, and many other entertainment venues are available to enhance your relaxing visit. Bring the family �. and make memories that everyone will treasure for years to come. H�DIE I ANOIR U9I NEACIIES G�IFI WA7'F.R A<TI1:'ITIER I EC07'OL'RIS61 I \Ih7S BASEBALL 1 O'rH ER ACTn'll'11:51 NI:IL'N.\I..11?n'I7'IES ACCON61O1)ATIONSIHO\\"rOR %CHUS'ICAlJ1N-H:\ROFR\'FN'r%I DOWNLOADABLEBROCHURE SITEMAP I1HEI'RF'.kN1;",MXYT 01,11SWIDA FORT P1ERCF.1 W)R'r SI'. LUCIEI FIITCHINSON ISLAND 0.0 691.1ute C-".R.,A..NI fthu Read. OTHER ACTIVITIES FAMILY ATTRACTIONS 1 of 1 9/6/06 3:30 PM The Treasure Coast of Florida - Bowling in Fort Pierce, Port I- Z6U C I E NN A r i If A f f I I I i I r l E I- -, )i I It A 1� 4 U At Ili 11 Ii 19 1 0 1 ,% PI I ht:ll 44 M I . I I I I - I I ( '14 ill 1 11 15(p N 141.km) 1I\ 1 0 it I A C It t A Get Bowled Over Fun never goes on strike in St Lucie County. But you just might at Port St. Lucie's two bowling alleys. Enjoy this great, upbeat family activity after a blessedly unhurried day at the beach. - Port St. Lucie Lanes, Inc. 6759 South U.S. i Port St. Lucie 772-461-5390 1) 0 W N 1, 0 A I I A I' L F It It 0 C I I If R F !!=IADO!rrt'SlltEACIlR51GOI.FIWI%TF.KAMI%ITIE.ilECOTOL!R!%Ntl%!F.I.%BASEBAIIICYrHERACTIVIIIFSir.i!i.'ruK.%!.ALTNI)IES ACCOMMODATIONS I HOW TO REACH Ui I CALMNOAR OF RITIMS1 DOWNLOADABLE BROCHURE I SITE MAP I THE 70-MURF. M.Wr OF FIS)KIDA FORT VIERt6P.lM)lt'rYI+LLIC!EltilrrL'HINSONISLAND , 0 2W6 St Luck 0—ft. FWi& All fthte Rewmd OTHER ACTIVITIES FAMILY ATTRACTIONS 1 of 1 9/6/06 3:31 PM The Treasure Coast of Florida - Skating in Fort Pierce, Port St. Luc... http://strikegoid.com/slc 1007/skating.html ) 1. F. c/ �J � T{ '��11 C 1 E 1l t':I�tt11���fMN4?ti'1-.i!('t! •tf{Yi.:FIIA�(iA t+1.1�f1 q 110A 10 61 U,1, t s R \14 Keep Your Vacation Rolling Along Head on over to Skatetown, USA in Fort Pierce for some extraordinary skating action. Move to the music, and let the whole family join in on the fun. Or take on the rumps, half pipes and other equipment at the City of Port St. Lucie's Skate City for skateboarding and in -line skating fun. • Skatetown USA • Skate City 4301 Orange Avenue goo S.W. Darwin lane Fort Pierce Port St. Lucie 772-461-0266 772-344-4o16 Skatetown USA Web Site Located in Whispering Pines Park L � F 4, . t 1!0tt'N10AI A111F BRt1t1tNPF linMl (. 111•.i`D 11 ul 111 XI ' 'i != I ABOLT 1:51 RFACRES I f.'ULF I WATER ALI m'I'n FC I ELYrO)I: R ism I m r5 RASFu.%LL I OTHER AerNITIE51 CI:I:I URAL .AITn'ITIF4 ACCOAIMor1A'110N) I NOW TU IU�\l'H 1:5I CALENDAR OF EFF_V'I:t I DOWNLOADABLE BROCHURE I srrF. MAP] iHF'rRFAsuRF CU.ASIOF FLORIDA FORT PIERCE I PORT Sr. I.L•L'IFI HLTCHINWN itil_1ND ® 2ao6 St Luce CnuMr, PRlrKk.All R*ba Rmmd, OTHER ACTIVITIES FAMILY ATTRACTIONS 1 of 1 9/6/06 3:31 PM The Treasure Coast of Florida - Dining, Shopping, & Theater - Fort... http://strikegold.com/slc1007/entertainment.htmi A a n I 'I I ti i +.lii1 ( IItti� !A tk % . �1l1 U C I C. 1 f '1 is 11 A1 :A t' 1 1\ 1 j 1 I: ? 1{ ,.t `I�. ...t ,'.«. ,.... 1 t t� li \f \{ 11 11 .\ i 1 li `.., • N I f I It t'A to PI •\('.0 i t t!'. J7t.H1;1.. {.lilt I, It (11 II trail\', I\ I. t a The Sun Goes Down, the Lights Come on, and St. Lucie County Sparkles with Life The fun found in St. Lucie only begins when night descends. Exceptional divine —from waterfront eateries serving fresh local seafood to exotic four -star fare —puts you in the mood for serious shopping, a theatrical performance, a baseball game, a moonlight stroll or a tropical drink at a seaside club or lounge. Our sundown experiences lead your vacation into new levels of enjoyment. St Lucie County is also a favorite performing venue for many entertainers. You'll find these audience -loving performers in t restaurants, bars, lounges and other locally owned venues throughout our area. Reservations are rarely required, cover charges are minimal if at all, and some of the shows go on into the wee hours as long as there's an appreciative audience. t g ('70WN1.0A1)AIt1.P FIRC)(Htltt#� Ht1 tB t;_it G i>ali (5fi I:Cb.`:I'S 1=1 AUOOTL'SI RF..ACIIESICOIFIWATER ACITMWIEC(nOL'RISSIINIETS 6ASEBALLIOTHER .At-nV !FSICI!T:rL'KAI.AC?n'IT'IES .A000M 110OA-L= I HOW To RFACH L'S I CAI.I(.\11.SR OF EVENTS I DOWNLOADABLE BROCHURE I SITE SIAP I THE T'RI.W;RF. C()hTI' OF t7f)RIrN FuR'r PIEitcm Wwrm. LUCIE I III. R-HLYS14 ISLAND 6 aoo6 SL Uv CmMr, M00&. AII A%hb Rett & OTHER ACTIVITIES ENTERTAINMENT 1 of 1 9/6/06 3:32 PM GIiLf iii - T,� 3 J C I ;. 1 1 N 1 1. A I 1 I I 'I ! I. ,� 1 i LIt 1;dt,1t.I1A'itt1:� V II"H Af.I 11'I 11 :. " L1C41I t.If1SY t = C 11 C' h Y 7 r 1. t) v I i, _t i ; ft r)�A 'C it llI .ACH I"ti I'l. i'1l:Hta • PI)Itl !•'!. I1.C:11 - I1t H.ItIKti1I\ I41A1tY Dining Delights at the Atlantic Ocean's Doorstep You'd think that a community as close to the ocean as St. Lucie County would serve outstanding seafood —and youd be right. Every one of our many restaurants has access to fresh, locally caught fish and shellfish, and until you've eaten a fresh shrimp (not frozen) you don't know what a shrimp tastes like. Our fruits and vegetables are similarly available from local farmers markets, and overall you ll wish you could eat four or five meals a day. HONE 1 ABOIN US I BEACHES I CLIP I W\TER AI'1'IVITIES I ECOTOC N1S.11 I NETS BASEBALL I anIER wrn imys i CL'L'rl•RAI. ACTIVITIES ACCOMMOOA'r1U4s I HOLY TO RF.SCH CI CALENDAR OF EVEWN I DOWNLOADABLE BROCHURE I NME AIAP IIHETR MURECO.CSTOF ITJIRIOA FURT PIERCE 1 N)RT ST'. LUCIE I HITCHINSOY ISLAND ®2n6 s1. UXkCa tY.nmide.All Rom Reserved OTHER ACTIVITIES ENTERTAINMENT l of 1 9/6/06 3:33 PM The Treasure Coast of Florida - Shopping in Fort Pierce, Port St. Lu... http://strikegold.com/sic 1007/shopping.html U CA I E i I. I! A I N I I N T 1, 0 t I i, 1, I 10 1 I. I N1 I'l. MtAVA P01ti �1. I t (31 •111 1T:HI'010\ 1�IANII, Simply Superb Shopping There are people who consider shopping a major sport and a source of good exercise. To those visitors, we say, "Right on." There are many boutiques and specialty shops with unusual —and stylish —resort wear, unique home furnishings and tasteful souvenirs in St. Lucie County. And because most customers here are permanent residents, you'll find fair prices and friendly, helpful service. A favorite shopping stop for many area visitors is the Florida Furniture Mart in Fort Pierce near 1-95 and the Florida Turnpike. With 150,000 square feet of manufacturer -direct and factory -outlet furniture, it's the largest retail center of its kind in the Sunshine State. Find that special piece for any room, from bedroom sets and couches to lamps and accessories. For less than you might expect. To learn more about the Florida Furniture Mart, call 866-897-FEJRN or visit Florida Furniture Mart Web Site. 0 0 W NIL(I A 1) A R 1 15 It C It 11 k 14 0 %1 11'� A I F.NIv A V I N 'I j=JABOUf CS RHACBESJ�EUIWAIFA AcTwidrwsi EcLrot:misxjimkTs ACnV!IIESICI:1.11:KALAI-nlilfLS, CNICALENDAR(WEVrNTS1 DOWNLDADABLEBROCHURE ] ME M%FIIHE rRFASURECOAS] OFFWRIMI WWI PIERCEI Poiasruvom HLT(:wN.-N!swNL- 0­69t. Uxk-0­tyFIon&, All Righb Rewmd, OTHER ACTIVITIES ENTERTAINMENT I of 1 9/6/06 3:33 PM The Treasure Coast of Florida - Theaters, Playhouse & Cinemas in F... http://strikegold.conVslc 1007/theater.html U C E l%Ia1.P 1 -mom' k� 1� 0- 11 T I I. t ll-A I PON nl. I I CI 1. • 111 1I.IIIAS0\ IaLA\U Erdoy a Memorable Evening Out Our marvelously restored Sunrise Theater presents a wide variety of performances, the St. Lucie Community theater stages an array of productions and our multiplexes play Hollywood's latest movies. Informal dress and inexpensive tickets are the rule of the day, so expect a most entertaining experience. Live Theaters • Pineapple Playhouse St. Lucie Community Theater 700 West Weatherbee Road Fort Pierce St. Lucie Communitv Theater Web Site • Sunrise Theatre for the Performing Arts 117 South Second Street Fort Pierce 772-461-4884 Sunrise Theater Web Site Movie Theaters M. I 1; 1. 1 ti 1 1 1 1. I to I Ii i i1 lt' li tl i! f s Ai�.A't1M ki011A1 IO,Ati 110A 'It) RI',lt:It I> • Nova Cinemas at Sabal Palm 2539 South U.S. Highway 1 Fort Pierce Nova Cinemas Web Site • Rave Motion Pictures — St. Lucie West 14 19oo Northwest Courtyard Circle Port St. Lucie 772-344-3570 Rave Motion Pictures Web Site D0%VN1.0ADA1S1,f: FiRti('It['Ri;: it01%tI': R ttl 1: %, 11 !iT S HtIMF.I,AW TUSI B!WHES ItALFI WATLR Atl IVFFIESI ECOI'OI:ItI.'M I Dt FIl 11ASF.MI.1CI01'HER AMVI9'O.S I tit : 1.1MAI. A(71% I IM% ACClM)101LVr1ONS I HO.M RF_\CH 1.•9 I CALENDAR OF F11MI I DOWNLOAD.ABLE BROCHURE I SUE NIAP I I'RKIRF.Ati1:' RE COATI'OF FIDMDA FOR! PIERCE I PI)R"1'S 1. LUCIE 11117 FCKIN. <)N 1SLANO ri2o SL =k-CW1tY.F111d..NI Rlghta Ft-d. OTHER ACTIVITIES ENTERTAINMENT I of 1 9/6/06 3:34 PM http://strikegoid.com/slc 1007/galleries_museums.html Captivating Collections and Exhibits Found Nowhere Else Art also enlivens St. Lucie's cultural scene. Visit our art galleries and see highly original artworks from the likes of famed Florida painter A.E. Backus and the renowned group of African -American sojourning artists collectively called the Florida Highwaymen. It's a palette of respected talent found nowhere else. And from the action and honor of the Navy SEALs to the exciting explorations of the area's pioneers, many unique discoveries await in St. Lucie County's museums. Be sure to enrich your trip with a visit to our noteworthy exhibits. For if the past, as they say, is prologue, then our remarkable museums are truly a window into the world to come. • A.E. Backus "Bean" Gallery goo North Indian River Drive Fort Pierce 772-465-o630 A.E. "Bean" Backus Gallery & Museum Web Site • Hallstrom Planetarium At Indian River Community College 3209 Virginia Avenue Fort Pierce 866-400-7529 Hallstront Planetarium Web Site • Navy UDT-SEAL Museum 33oo North A1A North Hutchinson Island Fort Pierce 772-595-5845 Navy Seal Museum Web Site • PGA Historical Center 8565 Commerce Centre Dr. Port St. Lucie 1-800-800-GOLF PGA Historical Center Web Site • Seven Gable House Visitor Center 482 Indian River Drive Fort Pierce 772-468-9152 St. Lucie Counh, Chamber of Commerce Web Site • St. Lucie County Historical Museum 414 Seaway Drive Fort Pierce 772-462-1795 St. Lucie County Historical Museum Web Site • Florida Vietnam Veterans' Memorial Wall 2200 Southeast Midport Road Port St. Lucie 772-878-2279 • Zora Neale Hurston Dust Tracks Heritage Trail Eight kiosks in Fort Pierce 772-462-1618 "Lora Neale Hurston Dust Tracks Heritage Trail Web Site DOWNLOAIIABIJ. BROCHURE it0MF C I1.LNIIA1, OF l;t F N T N 1(=1 AROC7 US I BL)CHES I!!!l41 WAXER .AC'MMES 1 ACOTOURISM I MFI'S BASF.BAt.l.1 o'1'HF.R AM!%+I MS I CUMDUR.U. ACl'IVITIFS ACCOAINIODA f IONS I HUM TO RF.U'H US I CALENDAR OF EVENTS I DOWNLOADABIE BROCHURE I SI)'F. NAP I TIIF.'1'RE.ltiURF C'0AS'I' OFFLORIDA FORTPIERCE I PORT YI. LUC'IE I HITtHINSON MS NII 0 a006St. Wee taunt)'. Florida. MI Rghts Reserved. CULTURAL ACTIVITIES 2 of 2 9/6/06 3:36 PM The Treasure Coast of Florida - Historic Places in Fort Pierce, Port S... http://strikegold.com/sicI007/historic—places.html • St. Lucie County Historical Museum 414 Seaway Drive Fort Pierce 772-462-1795 St. Lucie Countv Historical Museum Web Site 01 It 1 4t A C 1 I I I I A t C t l NI N1 0 11 A 'i 113 11 ItvA% -10 HI.it:II t- • Florida Vietnam Veterans' Memorial Wall 2200 Southeast Midport Road Port St. Lucie 772-878-2277 • Zora Neale Hurston Dust Tracks Heritage Trail Eight kiosks in Fort Pierce 772-462-1618 Zora Neale Hurston Dust Tracks Heritage Trail Web Site \Grltt 1 J; I A II J u:11�1_i, il-"tl�t9-Its r; r rt U C 3. E t t_!'JbJct_C • 11011,1 w'L II (A1 • 41}"11 ItIVON t+_C\\1) 1 � St. Lucie County Is Steeped in Fascinating History You don't have to look hard for history in St. Lucie County, where the heritage of ancient Native American residents and the Florida cracker cowboys can still be felt. And the area played an important role during World War II, when early Navy frogmen mastered their strategically vital skills right here. You can also trace the life and legacy of acclaimed African -American author Zora Neale Hurston in St. Lucie County on the Zora Neale Hurston Dust Tracks Heritage Trail. Make vacation history by exploring it all. • Navy UDT-SEAL Museum 33oo North AtA North Hutchinson Island Fort Pierce 772-595-5845 Navy Seal Museum Web Site • PGA Historical Center 8565 Commerce Centre Dr. Port St. Lucie i-800-800-GOLF PGA Historical Center Web Site • Seven Gable House Visitor Center 482 Indian River Drive Fort Pierce - 772-468-9152 St. Lucie County Chamber of Commerce Web Site HI=�1 F.1 ADO! "1US I HF.ACHH.11 C=I.I'1 WAIER AITIVITIFSI ECOTOIIRI.S3I I AI ETS BASEBALL TITHER ACINI11ES I CI:I.TCRAL ACI'B'11 I ES At: COMN101A01'I OVS I HO%% TO RE. ACC 1'S I CALENDAR 11F FATNI'.S I DOWNLOADABLE BROCHURE I Slit. SI.\I' I THE'rRE �lS1iRE tY)1c1' OF FI.IIR IUA FORT PIERCE I'ORTS'r 1XCIF.I HI'Il'HINSON ISL. w Z-6 St U o Co—y. Flon&.AJI P*u Rnerved, 1 of 1 CULTURAL ACTIVITIES 9/6/06 3:35 PM http://strikegold.com/sic 1007/beach_inlet.html 11ini 'i' i 1 I ( If I—', i.ull' 1i •57I.1. 1'IIfi11111:R 1- f; t 1 !' { r I 1; I > 14 yy � r U C I E ,1,�. C11.1L"li5L A1.I111I._. I! ,1 r I f. PlLH1�i POIII �!. i G1_;II • IIt: il:.fi11�!s\ lyt_a�U 1 � fi,1 5� 'I �I !; t` :� r, ii 1 Coast into Affordable, Luxurious Accommodations Nestled by turquoise waters and cooled by ocean breezes, St. Lucie County's beautiful shoreline accommodations give guests oceanfront allure at its very best. And from full -service Florida beach resorts and hotels to vacation rentals and motels, there's something to suit just about everyone, just steps from the sea. Beachwood Motel On The Ocean no South Ocean Drive Fort Pierce, FL 34949 772-465-3157 Located directly on the beautiful Fort Pierce beach, this family -owned and operated accommodation boasts ocean and inlet views, as well as private balconies. Both king and queen beds are available, plus refrigerators and microwaves available. Walk to restaurants, lounges and fishing pier. Courtyard by Marriott 1o978 South Ocean Drive Jensen Beach, FL 34957 772-229-1000 • 800-321-2211 www.courtti ar(l.com/icneh Directly on the ocean, this luxurious hotel features a heated pool and exercise facility, conference facilities for up to Zoo, a full breakfast buffet in the roof -top Seawatch Restaurant, watersports rentals, nearby golf and tennis, free in -room coffee and more. The Courtyard offers AAA, AARP and corporate discounts. Dockside-Harborlight Resort 1152-116o Seaway Drive Fort Pierce Beach, FL 34949 772-468-3555 • 800-286-1745 www.docksideinn.eom This remarkable resort has everything to meet your needs! Enjoy a waterfront suite, r; one -bedroom apartment. Relax in double, queen and king beds. Take advantage r two heated pools, four Zoo -foot private fishing piers, boat rentals, dockage, tr. sundecks, BBQ grills, covered pavilions and conference center. Explore over 1 of 3 ACCOMMODATIONS 9/6/06 3:35 PM The Treasure Coast of Florida - Beach Resorts, Hotels & Vacation R... http://strikegold.com/slc 1007/beach_inlet.html family -owned, AAA -rated tropical paradise. German American Motel 2515 N. Shorewinds Drive Fort Pierce, FL 34949 .; 772-465-9684 Take the family to these affordable one -bedroom efficiencies on the ocean. Quiet and peaceful with public beach access. Island Beach Resort 9800 South Ocean Drive Jensen Beach, FL 34957 772-229-3oo6. 800-642-5630 www.islandbeachresort.com These fully equipped one- and two -bedroom condo apartments sleep up to six and feature balconies, a heated pool, grills and picnic tables. The resort is also home to Shuckers Restaurant, which includes an Oceanside Tiki bar, hosts entertainment nightly and serves lunch, dinner and Sunday brunch. AARP and group discounts are offered, and children are welcome. . , k Mariners Bay Inn & Suites ig2o Seaway Drive Fort Pierce, FL 34950 772-461-8737 Located directly on the Intracoastal Waterway. 350 feet to the beach, complimentary continental breakfast, private fishing pier, heated pool, BBQ grills. Deluxe motel rooms, pool area and waterway suites with fully equipped kitchens. AARP, AAA, senior citizen and corporate discounts. Mellon Patch Inn B&B 36o1 North AIA Fort Pierce, FL 34949 772-462-0110 • 877-462-6699 www.themellonnatchinn.com With well-appointed themed rooms and the warmth and personal attention only found at an authentic bed and breakfast inn, the Mellon Patch grows great vacation memories by the beach on North Hutchinson Island. And the inn stands ready to help plan and put on a truly unique wedding or other special event. Ocean Village South Hutchinson Island 2400 South Ocean Drive _ Fort Pierce, FL 34949 772-489-61oo A complete oceanfront community with recreational opportunities for the entire family. Beach, pools, golf, tennis, a gourmet restaurant and more delight the guests of these fully furnished, one-, two- and three -bedroom condos. One week minimum stay. Royal Inn ®® 222 Hernando Street Fort Pierce, FL 34949 772-464-0405 Ocean -view rooms, complete with a balcony and king or double beds, are available at this affordable inn. All walking distance to the fishing pier and restaurants. Complimentary coffee and cookies. The Royal Inn offers daily, weekly and seasonal rates, plus AAA, AARP, senior citizens discounts. Pets are welcome. ACCOMMODATIONS 2 of 3 9/6/06 3:35 PM The Treasure Coast of Florida - Beach Resorts, Hotels & Vacation R... http://strikegoid.com/sic 1007/beach_inlet.html Sandhurst Hotel & Suites n I 1230 Seaway Drive Iff V R Fort Pierce, FL 34949 tmwa rsa , t` 772 595-0711 • 866-395 SAND \vtvw.thesandhurst.com Escape to tropically decorated rooms with water views and private balconies. Suites with a refrigerator and microwave are available, as are watersports rentals. Every room comes equipped with free coffee, an iron and an ironing board —and a complimentary continental breakfast. Children under t9 are free. AAA, HARP, corporate, senior citizen and group discounts make this an even more affordable place to stay. P a Vistana's Beach Club 0 j � 10740 South Ocean Drive Jensen Beach, FL 34957 772-229-9200 • 800-877-8787 tvtt,%v.vistana.com All villas have private oceanfront terraces, a king-size bed in the master bedroom, twin beds in the guest bedroom and a queen -size sleeper in the living room. Villas can accommodate up to six people, and vacation packages and weekly rentals are available. DOLtNtOIAUARLL• RROCll' Rf, 11t)ItE CA 1. 1: N 1 It f>1• isi 1,N tS 0 H=IAROCI L's IUF'_\I'NEsI(ELF WATER ACf IVrIIF_1ECOTOURIS\11 mrs UmSEBAIJ.1O1HER AMVI'r1EsICUI.71"'RAI.A(-101\ITIF.s ACCO\IAIOOATIONs i How7U RFC\CH us 1 CALLNUAR OF E\LYfS I UOWNLOADABLE BROCHURE I Sf'rF AIAP ITHE TRI:ISURE LDA5f t7FI-WR1UA FORT PIERCP.I PORTSr. LUCIEI Hi-WHINSON ISL\ND 02oo6 SI. Luce Coon y Flmi&.All R U Re d. ACCOMMODATIONS 3 of 3 9/6/06 3:35 PM The Treasure Coast of Florida - Hotels, Vacation Resorts, & Acco... http://strikegoid.com/slc 1007/mainland.html Few= 1i.ut:T l � %IJ IS bA 1'1; 11 i>1:Aft It1.c �3'J.I11:A A JJYII11, ,,,� C I ', t�_ t J. J t. EAT. A C'I I V i I J t, R t t. 1 ti T 1 1' I t3 t 1 !? At..11�'Jti{ti _ * AC"i.t,:ltlfI,T?a7-it',F }' c 4. i t l; J t �f t7. i'il.ft+'i • 1'1ritl �1. l t d;ll • !!t )C1111�t1:� 151.1 AU `- H W& 10 It F A C H 1` r- 0 1 r Check Out All That's Close at Hand The gracious accommodations that lie on St. Lucie County's mainland are right in the middle of all that this relaxing world of vacation amenities has to offer. Splendidly situated near all the area's celebrated beaches fantastic golf, dynamic ni htlif family fun and more, these hotels, motels and other perfect places to stay offer equally great value and memories. Budget Inn 26ot South U.S. i Fort Pierce, FL 34982 "3 x i zi6' 772-464-8850 Family owned and operated. Queen -size beds, children under ten stay free. Senior citizen and corporate discounts. Days Inn Midtown 3224 South U.S. i Fort Pierce, FL 34982 772-465-7000 With king-size beds, free stays for children under 18 (in same room with parents), complimentary coffee each morning in the lobby and AARP, senior citizen and corporate discounts, the Days Inn Midtown offers great features and value. A microwave and refrigerator are available. Econo Lodge 3236 South U.S. t Fort Pierce, FL 34982 772-461-2323 www.choicehotels.com All guest rooms feature microwaves, refrigerators, coffee makers, hair dryers, iron: - boards. Whirlpool suites and efficiency rooms are also available at th accommodation. ACCOMMODATIONS 1 of 3 9/6/06 3:37 PM The Treasure Coast of Florida - Hotels, Vacation Resorts, & Acco... http://strikegold.com/slc1007/mainland.htmi Fort Pierce, FL 34 -464-1019 z Farrell's Motel 3625 South U.S. 1 ACCOMMODATIONS 2 of 3 9/6/06 3:37 PM The Treasure Coast of Florida - Hotels, Vacation Resorts, & Acco... http://strikegold.com/slc1007/mainland.html Travel Inn 3425 South U.S. t Fort Pierce, FL 34982 772-460-2333 Choose from motel rooms, efficiencies and a two -bedroom apartment at the Travel Inn. Children under 12 are free. A senior citizen discount is available, and the accommodations are just a short . drive from the beach, restaurants and shopping. l OWNLOADAG1,11 BROCHURE A \ L 11Q4tF CA1.KN11AR of Y.VI.NT III�6(I':I AKIM US I HEAC H ES I t!a j I WATFµ ACFIVIT!FS I ECO'rOII R ISM I MET§ BASEBALL I OTHER AL?(VITI" I CII1.1 URAL ACI'IV IT! ES AITOM MOUA'1'MIN I HU\1'n) RFACH 1'S I CALESDAµ OF EY MIN I DOWNLOAOABLE BROCHURE I SITE. NIAII I I'HF'.'rit F.ASUR L COATI` III' FLOR I UA F(1Kr PI ERCF.I K jWI* S'r. 1.CC(E I HLTI'N INS' IN MAND L3 02a 6 SL U it County. Florid,. All Ri66U R-4d. ACCOMMODATIONS 0 3 of 3 9/6/06 3:37 PM The Treasure Coast of Florida - Hotels, Resorts & Accommodations ... http://strikegold.com/slc 1007/pt_st—lucie_accommodations.html }. i ,� 1 lr }. � �• U C I E VAT 1'. N All 11 1 1 11 4� t'C{7'I'i1fiI11�.'d H.111,Hl:L M1111S1.I1(M. Ift'll111iSOv00k) '1+, Ill AC11 1. A Place for Everyone under the Port St. Lucie Sun A wide variety of accommodations are available in Port St. Lucie to suite your interests and budget. And these outstanding lodgings away are just a short drive —or a long putt —away from the PGA Village. " Mets baseball at Tradition Field, the area's acclaimed _ beaches and much more. .Ytsn. Best Western Suites -Port St. Lucie 79oo South U.S. i Port St. Lucie, FL 34952 772-878-7600 • 800-528-1234 www.bwpsl.com Enjoy a suite for the price of a standard room. The amenities include king size and double beds, two TVs in every suite and a small refrigerator, a coffee maker and a hair dryer. Free continental breakfast, heated pool and whirlpool. Only minutes away from the New York Mets spring training facility. Club Med Sandpiper 3500 Southeast Momingside Boulevard a,. Port St. Lucie, FL 34952 772-398-5100. 800-CLUBMED www.clubmed.com Experience this unique, all-inclusive resort. Activities include swimming pools, tennis, sailing, trapeze, in -line skating, water skiing, nightly entertainment and more. A wide array of childcare programs from 4 months to 12 years is available, as. are conference facilities for up to Soo. Hampton Inn & Suites 155 Southwest Peacock Boulevard Port St. Lucie, FL 34986 772-878-59oo • 800-HAMPTON mr w.hamptoninn.com Offering guest rooms and spacious suites, this four-story hotel features impeccable it an outdoor pool, a hot spa and an exercise facility. Your stay includes a complimenta breakfast each day, an in -room movie channel and high-speed Internet access. Only t PGA golf courses and Mets baseball at Tradition Field. 1 of 3 ACCOMMODATIONS 9/6/06 3:37 PM The Treasure Coast of Florida - Hotels, Resorts & Accommodations ... http://strikegoid.com/slc 1007/pt_st_lucie_accommodations.html Holiday Inn -Port St. Lucie 10120 South U.S. t Port St. Lucie, FL 34952 772-337-2200 • 800-HOLIDAY www.liolidav-inn.com/portstluciefl Discover this award -winning hotel, found near the spring training home of the New York Mets. The five -story accommodation includes all -interior rooms, suites, specialty suites, a free -form heated pool, a cascading waterfall, a hot tub and complete banquet facilities. Championship golf and relocation packages are also available. Only 15 minutes to white sandy beaches. p.$. Mainstay Suites at PGA Village q i 8501 Champions Way � • Port St. Lucie, FL 34986 772-46o-8882. 800-66o-MAIN www,.choicehotels.com All rooms are full suites with a kitchen area, a computer hook-up, an office chair and free in -room coffee. A complimentary continental breakfast and an exercise/workout room are available. Children under 12 stay free with a parent. This accommodation is within walking distance to the PGA Village and its acclaimed golf courses. Golf packages are available, as are AAA, AARP, corporate, government and group discounts. Perfect Drive Golf Villas at PGA Village 575 Northwest Mercantile Place Port St. Lucie, FL 34986 772-429-1429 Stay in a luxurious villa at the PGA Village, a unique golf destination that combines world -class golf course with the leading -edge PGA Learning Center. Sheraton's PGA Vacation Resort 8702 Champions Way Port St. Lucie, FL 34986 772-460-5700 • 866-207-8598 www.starwoodvo.com Sheraton's PGA Village is a one -of -a -kind golf destination featuring spacious and luxuriously appointed villas. The resort's one- and two -bedroom villas are filled with all the comforts and convenience of home to make your stay relaxing and refreshing. w,h Springhill Suites by Marriott 200o Northwest Courtyard Circle �R n n Port St. Lucie, FL 34986 ft n: 772-871-2929 • 888-228-2800 www.sprinchillsuites.com Relax at this all -suite hotel in St. Lucie West. Just one minute from I-95 and five minutes from the PGA Village's three public courses, this Springhill Suites features complimentary continental breakfast, a heated pool and an exercise room. Children under stay 17 free with parent, and AAA, AARP and senior citizen discounts are available. This accommodation also offers golf and honeymoon packages and rents meeting and banquet facilities. r CIA)l1Ni.O,M1I�,1tl,E.1{1tOC}(tR£: tt17AlF CIi1.Z11A!i (11 i 1:S`i`5� 11a\IF\fLI .%!%ouF Is of. AL1!1.S 14l=I lVAI ER :CI1VFj WSI WO RIV}f I S1L1\ BASEBALL Ill HER At! i%r IF, I CC I.T(,f 11. I'll ll'I I I El AC( (IMMOD.V1'IUNS I HM l'II RLICH l'S I CALENDAR (IF EVENTS I DOWN LOADABLE BROCHURE 1 19I'1'F. SIAP I THE TUAWRE WAS'f IIF R.ORIII.A 2 of 3 ACCOMMODATIONS 9/6/06 3:37 PM The Treasure Coast of Florida - Hotels, Vacation Resorts, & Acco... http://strikegold.com/slc 1007/turnpike_i95.html `hM _; J;IAtliES R7fiL)I.ACII 1111, i;tiLP �. u N( A 1 )' U. .i t'. T 1 1' 1 1 '1 F. } r: C' t� 1F— n V. 1 1) A a• _, ,q (', i; 0:kI U Pisvt'Ot 13i�".f H.Ill IN •414lMt-1 I (A -11VI(Al ASON P.t+.Nl) lit-V% 10 I'1'ACIf 1 S The Road to Relaxation The "Xing" of the Florida Turnpike and I-95 in St. Lucie County marks the spot of some of the Treasure Coast's most conveniently located accommodations. A number of restaurants, the Florida Furniture Mart and easy access to the rest of St. Lucie County's vacation experiences make this an equally great area for staying a night or a fortnight. 1 w7: Best Western Fort Pierce Inn 6485 Metal Drive Fort Pierce, FL 34945 772-409-1740 Best Western Fort Pierce Inn The Best Western Fort Pierce Inn lies between the Florida Turnpike and I-95, under two miles away from Indian River Community College and close to golf, beaches and more. Each room is equipped with a refrigerator, microwave, coffee maker, hairdryer, iron and ironing board. The hotel is also home to an outdoor heated pool, a whirlpool and a fitness center. Comfort Suites 6505 Metal Drive Fort Pierce, FL 34945 772-409-1420 " i-800-4-CHOICE Choice Hotels Also near I-95, the Florida Turnpike and Indian River Community College, beaches, ecological amenities and more, the Comfort Suites hotel is ideally situated for family fun. And its feee continental breakfast, outdoor heated pool, in -room microwaves and refrigerators and high-speed Internet access and many other perks make it a truly comfortable choice for your next trip. Days Inn 1-95 6651 Darter Court .} Fort Pierce, FL 34945 772-466-4o66 •800-DAYSINN Days Inn I-95 Only minutes from the beaches and Tradition Field, 15 restaurants, two shoppit` jai -alai, the 125 rooms of the Days Inn I-95 are close to the best of St. Lucie County.' I of 3 ACCOMMODATIONS 9/6/06 3:40 PM The Treasure Coast of Florida - Hotels, Vacation Resorts, & Acco... http://strikegold.com/slc1007/turnpike—i95.htm1 pool, free in -room coffee and a daily newspaper make things even better. Pets are welcome. a Holiday Inn Express 7151 Okeechobee Road Fort Pierce, FL 34945 r . _... 772-464-5000 Holiday Inn Express at the Turnpike This fine express hotel exists expressly to serve your needs, with features include queen- and king-size beds, connecting rooms based on availability, free local calls, a complimentary continental breakfast and Show Time. Children under 18 free stay free with a parent, and AARP, AAA, senior citizen and corporate discounts are available. The Holiday Inn Express also offers apartments and suites with weekly and monthly rates. Pets are welcome, and I-95 and the Florida Turnpike are just over a mile away. Motel 6 2500 Peters Road :. Fort Pierce, FL 34945 772-461-9937 • 800-466-8356 Motel 6 Only half a mile from I-95 or the Florida Turnpike and a short stroll away from restaurants, miniature golf, game room and the hotel pool. Children 17 and under stay free in their parents' room, and handicap facilities are available, as are AARP and CARP discounts. One small pet is allowed per room. Quality Inn 2831 Reynolds Drive Fort Pierce, FL 34945 772-460-9855 • 800-4-CHOICE Choice Hotels Located just a quarter mile from I-95 and the Florida Turnpike —and within walking distance to shops and restaurants —this accommodation is ideally situated for an enjoyable stay. Rooms include free continental breakfast and local phone calls, and children under 18 stay free with a parent. AARP, AAA, senior citizens, corporate discounts are also available. Roadway Inn x, 7o5o Okeechobee Road Fort Pierce, FL 34945 772-465-8600 • 800-4-CHOICE Choice Hotels King and queen -size beds are available, and children under 15 are free. Non-smoking rooms are also available. Close walking distance to restaurants and shopping. Family owned and operated. AARP, AAA, senior citizen and corporate discounts are available. Sleep Inn 2715 Crossroads Parkway Fort Pierce, FL 34945 !� 772-595-6o8o • 800-4Choice Choice, Hotels This hotel is centrally located between the Florida Turnpike and I-95 exits. Its amenities include a free deluxe continental breakfast, free local calls, free HBO and free high-speed Internet access. A pool, a fitness room, interior corridors and a guest laundry also await. Plus, it's within walking distance of restaurants and only seven miles to the beaches and fishing. A meeting room for up to 20 people is available. Treasure Coast Inn 7025 Okeechobee Road Fort Pierce, FL 34945 772-466-4200 2 of 3 ACCOMMODATIONS 9/6/06 3:40 PM The Treasure Coast of Florida - Hotels, Vacation Resorts, & Acco... http://strikegold.com/sic 1007/turnpike_i95.html 3of3 Located between I-95 and Turnpike exits, the Treasure Coast Inn provides guests with a swimming pool, a guest laundry, video rentals and fax service. Weekly rates are available, and you can walk to restaurants right from the inn. s LF(�;vNl.ctnl) .tt1.F I tir!(J! lkt:. III= I AIII)li1' 1!S I BEACHES I O�LF'I WA41'F:R AL I'Wi rIE.S l FCOTOL`RIs611 \IF:1:5 RA.SERALI.I IYMEN ACYIFT7'IFS I C'Ii1.T1!R.\I. Al'1'Il'1'I IFS AMINIMI'rI)NI IONS I HOW"I'U RETCH US I CALENDAR OF FYFWs I DOWNLDADARLE BROCHURE I Sri MAY ITHE TRFASIiREC'OASF OF FI/)RII)A FORTYINRt'F.I PORT %1 II:41E1 HL"rCHINSON ISIANII 0 aw6 St. Luce CWItY, FIOHd&.AI1 RiRhu R mMd. ACCOMMODATIONS 9/6/06 3:40 PM The Treasure Coast of Florida - RV Parks & Campgrounds in Fort P... http://strikegold.com/slc1007/rv—parks—campgrounds.html N F if A i: li I U C I E V 1. Wl ii I L i M IT. I'MiCT NMI ','I I 14.11 • 1111 t:Iil" N I) Bring Your Own Accommodations —on Wheels or in Your Backpack St. Lucie County welcomes campers and RV owners with special facilities that include safe campgrounds, hookups and centralized amenities. We strongly advise a call to our Visitor Center if you plan to come camping with us during the most active tourist seasons, as our facilities are often occupied to capacity. \1 II it AS I 1; A I I (;t 1.1'( IiAl AC] 1� till S A C C 0 \1 N1 () 11 A1 I D N S 11 O U 1 0 P 1 11 tr H I t• Easy Livin'RV Park 4611 South U.S. i Fort Pierce, FL 34982 ............. 772-46i-o800 The living is easy at this lush, shade tree -lined RV park, which is quiet and clean, has city water and is close to shopping. It's located on U.S. 1, only 5 miles from 1-95 and the Turnpike. Pets are welcome. Holiday Out & Venture III io7ol South Ocean Drive Jensen Beach, FL 34957 772-229-1300 VN I Realty Enjoy the ocean and Intracoastal Waterway. A comfortable and affordable resort located on Hutchinson Island off Florida's Treasure Coast, this park rents full -hookup sites for motor homes and RVs, park models and traditionally built homes by the week or the month. Reservations are suggested, and pets are welcome on a limited basis. Nettles Island 98ol South Ocean Drive Jensen Beach, FL 34957 772-229-1300 VNI Real Visit our one -of -a -kind island paradise, enjoy our 12o acres of fun. Stroll on the un( sandy beach. Splash in the Atlantic Ocean. Boat, fish or just plain relax along the Nettles Island features five point hook-ups. Reservations are suggested, and pets are limited basis. ACCOMMODATIONS 9/6/06 3:41 PM 1 of 2 The Treasure Coast of Florida - RV Parks & Campgrounds in Fort P... http://strikegold.com/slc 1007/rv_parks_campgrounds.html Outdoor Resorts at St. Lucie West 800 Northwest Peacock Boulevard Port St. Lucie, FL 34986 772-336-1135 a 866-456-2303 Outdoor Resorts A motorcoach-only resort offering a 9-hole, par 3 golf course, lighted tennis courts, swimming pools, a luxurious clubhouse and 24-hour security. Located within minutes to the PGA Golf Village and Mets baseball at Tradition Field. The Savannas Recreational Area 1400 East Midway Road Fort Pierce, FL 34982 772-464-7855 • 800-789-5776 Experience 55o acres of one of the most unusual wilderness projects in America. Offering freshwater fishing areas, canoeing, picnicking, unusual photo opportunities, only nine miles to the beach. RV and campsites are available. Pets are welcome. g r Road Runner Travel Resort 5500 St. Lucie Boulevard w Fort Pierce, FL 34946 772-464-o969 • 800-833-71o8 Road Runner Travel Resort Nestled in a beautiful 38-acre Florida hammock, this RV resort features a heated pool, clubhouses, tennis, shuffleboard, 450 full hook-ups, a convenience store, propane, laundry and RV storage. Plus, groups of 10 or more receive a 2o% discount, and fully furnished park model villas are available for rent. The resort is only four miles from the ocean, beaches and fishing. Pets are welcome on a limited basis. Treasure Coast RV Resort 2550 Crossroads Parkway Fort Pierce, FL 34945 772-468-2099 • 866-468-2099 The only RV park found within one mile of both I-95 and the Florida Turnpike, Treasure Coast RV Resort boasts a desirable location and a wide range of camping comforts. A new clubhouse, a pool, a kitchen, free high-speed Internet access and a variety of other amenities await near the gated park's lake and shady oaks. Cr01tVi.t)A1r.11st,F: IiK(?CHUKE Ht}A1E. t`.�[_i.slraR �`�F F.�'F.�`f5 1-. ._...-. -. .... ..._.,_ ...... ...ter....-..� .. .—� _ ,... � — ... .....w Hr�AIEI AROLI US I BEAC. H ES I OI�LF I WATER AL'FI MF_SIFA'UTUI'RISA1I MY" RASEHAU.I(rr11 F.R AcriyrI'1F:RI CV17VIL\I. At'fl\ITI ES 7 AIOU.\l'IOVSI HON']O NEA('I1 US t'•\LFVU:\R OF E�'f:�TS I DOWNLOADABIE BROCHURE ISilF MAPI NETNI'iMNE1r1ASY 0FFI11101-A FORT I•IF.NCEI M]NT S'f.IAR'IE HE'ICHIYSf.Iti ISI.\MD ® 2006 St. Lwie Co ty, Aorida. AR Rghu Reamed. ACCOMMODATIONS 9/6/06 3:41 PM 2of2 The Treasure Coast - Florida Vacation Condo & Home Rentals - For... http://strikegold.conVslc 1007/vacation_condo_home_rentals.html l: N S Y r 1- A 1; 1 IJ .a l c Wt 0 111 1 1 %1 :, 1 [. i ll_k(�I, mlII!1. 1.1t,:H... • 1111UI1N5f)N IsIAND A Vacation Rental You Can Treat as Your Own Home for a Week or More For a genuine "family vacation" experience, we suggest consideration of a modestly priced short-term condominium unit rental, or one of the private homes available for your vacation. They are professionally prepared for your arrival, and many are in the very best oceanfront or golf course locations. • All Florida Realty Services 772-335-1995 Call or log on for current rental listings. • Beach Front Mann Realty & Management 772-229-2222 • 800-247-4862 Call or log on for current rental listings. • Century 21 — Preferred Properties 772-466-8200 • 888-222-4078 Call for current rental listings. • Hoyt C. Murphy, Inc. 800-289-4698 • 772-461-6567 Call or log on for current rental listings. M I I 1"A11 E1: i 1, 1. PIJI it A(:T11I I I1;S isl l i'1'liA1, ACI1' II111 • ocean Village South Hutchinson Island 2400 South Ocean Drive Fort Pierce, FL 34949 772-489-6ioo • 800-533-0698 A complete oceanfront community with recreational opportunities for the entire family. Beach, pools, golf, tennis, a gourmet restaurant and more delight the guests of these fully furnished, one-, two- and three -bedroom condos, perfect for your next Florida vacation home rental. One -week minimum stay. • Perfect Drive Golf Villas at PGA Village 575 Northwest Mercantile Place Port St. Lucie, FL 34986 772-429-1429 Stay in a luxurious villa at the PGA Village, a unique golf destination that combines world -class golf course with the leading -edge PGA Learning Center, making it perfect for your next Florida vacation condo rental. a tft) 1t. CA1,1-,ND 9 a E1i;r'IS H ISMEI AHIIL"f US REACHFsIU=IWA'fEll ACrIA'n Fsl EIOToyR.Smi NErS H.ASkHALI.l OTHER .ACI'IA'I'r1ES CLIMURAL A(-Mrr1hS Al'L'011AfOf1Ar1OHS 1 WAN FO I& ACH I:S I CALENfIAR OI' EEk Y'I:c 1 DOWNLOAUARLF. BROCHURE I Sr1E SI\P 1111E'rREASURI.CU.AM OF FL!!= FORT PIERCF.1 POR'r5'r LUCIEI Hi M-HINSON ISLVO 1 of 2 ACCOMMODATIONS 9/6/06 3:43 PM The Treasure Coast of Florida - Vacation Packages & Promotions fo... http://strikegold.com/sic1007/special—packages.html loft 1001 1 1 llt t S 11. 111 k. 16 ::Z6U C I E -1 LIt RAI,Al IIN Jill' 1" 1 7 1 1 '> 1C1I iI A�17i\i'111� 4 C3 1 N 7 1 f 1 tF b 1 L .i ......,«.....".-..�••�..,,......, n�...�....R.......-.-,_.a.-.w.-..... 1 f i : AY" 't Q R. t'. ,� C 11 C S f o t'1'11_ Jt t S M 17. IIJ141.1 • VOR7 S1. 11 (A • III ICHI A l,IANTI How to Lend Just A Little More Value to Your Leisurely St. Lucie Stay Drive here on a whim, stop where you wish, and youll be pleased with the accommodations and the prices. But do a little advance planning, and youll be delighted with the fruits of your effort. there are special promotions for every season of the year, all-inclusive vacation packages and very special opportunities you won't find at home. H�u}.I ABOII'I' L'S I tlg.\C'IltlSI O�I£I WXI'EN ACI'I117'!ES I RCCYfOI'NISbl1 \}F:7'S B.\SEBALL I n'MER AC'1lVR1E51 nIL'NN.1I. .1CfIY17'IES ACC'Obl\I0IIA'1'IONS1 HON'7'0RE\CHl:SI CALLNIDAR(IF R.\T.N'rS I DowNLOADABIE BROCHURE Srre AIAP I)HF.7'R}ASI�NF. CO:ISTOFI71)N1 H.A FORT PIERCE I IVRT Sr. LUCIR I III WHINW4 ISLAND m aood SI. I.ueeCm,ft. FlneAe_ Aa ROAe Reserved, ACCOMMODATIONS 9/6/06 3:43 PM The Treasure Coast of Florida - Palm Beach International Airport - F... http://strikegoid.com/slc 1007/west_palm_beach.html _ .jam,, .. ..... ... _... ._.... ..._. ...._... .' HI h,.� 111'i117 i' I:,.l. it l T, C I E l _ jj c1. trl ! \cal\:tti. t} 1 I t f ;\ 1 i i �' I 'i ! t a f..e.,�., F ! V Y ItM'I D A .,.A .........,.�...�..,... ,...�-�....�.�.. 1 C llAt Pi. Pt}RCt In�lel ',;1, {A C--III • Itl iCNhtiP1 t?t.436 International Air Travel a Short Drivefrom St. Lucie County Under an hour south from St. Lucie County, Palm Beach International Airport in West Palm Beach has flights and connections to most anywhere in the world. Landing there is an easy way to enter the county that's a relaxed world unto itself. From the airport, just head north along nearby I•95 or the Florida Turnpike to reach Fort Pierce, Port St. Lucie and Hutchinson Island. HOME I AHOM CS I HF'_\Cmu%I tt jM I wArER ACnVI'n F:V Iy.emou KIS\I I %I Ens BASKI1ALL I an/ER ACLIVITIES I CI'1:1'1'KaL AVI IV I'll" AC.COMMODI.MMS I HIM I'O KFACH CS I CAL FMIAR OF F:VENI:S I DOWNLOADABLE aRocHURE I sri t. MA1' I'n'H4. TI(F.ASIiIn, COAS'n OFFI.ORIDA ,IK'r PIEKCEI PoK'I'KI. 1,12 F•1 HI'I'CHINSON ISI AND .n Rao6 &. L—QDUnq, M0rkIA All RiRhb Reserved. HOW TO REACH US 9/6/06 3:44 PM loft The Treasure Coast of Florida - Melbourne International Airport - Fo... http://strikegold.com/slc 1007/melboume.html I k I� A 1. C I ,��U C I E 1 0 A ACCO %i NIOU III ION, I - !I o I o t� 1 -10: 11 S 14101'.0. 1 (C11 M KIIINN"\ I"I Head South to St. Lucieftom Melbourne InternationalAirport At only about an how north of St. Lucie County, Melbourne International Airport is a convenient place to fly into all the fun found in Fort Pierce, Port St. Lucie and Hutchinson Island. Just scoot down 1-95 to reach your retreat P '6 • Melbourne international Airport One Air Terminal Pkwy, Suite 220 Melbourne, FL 3290 321-723-6227, eXt 222 (office hours are from 8:00 am. to S:oo p.m., Monday through Friday.) Melbourne International Airport Web Site Car rental information I DOM.'N1.0APARLE pitOCHLIKE I 1 01 It E. C A 1. 1, N 11 A F 1: V I jj=I AMOMUS! 8F.AVHF.SI1"01-FI%VKrER I DOWNLOADABLE BROCHURE I 5l16F.N1AVrrmi;. MllOUKEO)Asl-OF' FI!= FORT PIERCE l PORI "M U'C"El HLI-CHNSON 1.11AND 0 2066 SL U" CWntV, FW& All PjShW Retuned. HOW TO REACH US 9/6/06 3:44 PM I of I The Treasure Coast of Florida - Orlando International Airport - Fort ... http://strikegold.com/slc 1007/orlando.html I, t--A. f 11 k T r awry f U 1 11 i) 1 V' 1 1 1 1 11I: RAI, ACI1\1 (1: \t F li :1 11' I A 1 I 1 6+ t 1 1 1 t 1 • l 7, O a 1 1, t 9 A t f t) 11 A) (1 (1 _� 9 I 1\ ti I7n\4 '1.0 ;iI ACH 1 '� FI. i'I F.t{C I. • i't11t1 �Lii,Clt • lit'fl.11 l'�`+O� 1!ii.4SU —.'$. One of the World's Largest Airports Lies Near One of the World's Most Relaxed Destinations To get to St. Lucie County from Orlando International Airport, take State (toad 528 west to the Florida Turnpike head south toI-95 and then cruise south on1-95 into the county. The trip will take a little over an hour. Fort Pierce, Port St. Lucie and Hutchinson Island await! 14 FI�V PH 1 ABOLR US I It F.ICHP.\ 1 O=LF 1 WATER .1C1'iyrr Es I EcoTOI.'RI WI I mem RASKRAI.1.1 MUM AC MITWS I CL I.-II'Rgl. M'I'1\'I'n" ACCOMMOD:A'I'IONS 1 HO\1"1'O HF_1CH VS I C'AMNO:AR OF EVENTS I DOWNLOADABLE BROCHURE I srn: MAP I'I'HN'nmASI:R}.COAV OF FLORIDA FORT' PIERCI:I PORT S"F. LL'C'11,:I HI:TCHFNSCIN IS1.4ND O2oo6B1. Luck Ca1PIy.FI*r*.A11 P*bR-d. HOW TO REACH US 9/6/06 3:45 PM lofI The Treasure Coast of Florida - St. Lucie County International Airport http://strikegold.com/slc 1007/st_lucie_airport.html 16iit t i'* w,, R 1i 11� 1171 , ..: 1, 111-I 11 1(f I blurs r,r51,P �> It t t A 11 (iiitA!Li( \91i1> I' k Ar,: l I\ i •r a 1- c u[ v �rMt P t .,.�:.._� ....,, 11 rlAA 1-0 RS. ,ACO t'R I !'I` JII:RfI Ptrtt't sl. t!c'lf ttt tcatl�'itlti ht.><�D �� ! .14 x '• Land Mere Moments Away from Our Beautiful Beaches catering largely to private aviation, the St. Lucie County International Airport allows pilots to land right in the middle of this affordable, leisurely destination. The airport's amenities include an available car rental service, a terrific tod-themed restaurant and a five golf cart shuttle to nearby public golf course. The airport also has an on -site U.S. customs office, making it easy to reach Fort Pierce, Port St. Lucie, Hutchinson Island and all of St. Lucie county from the world. • St. Lucie County International Airport 3000 Curtis King Boulevard Fort Fierce, FL 34946 772-462-1732 St Lucie County International Airport Web Site DOWNLOAUARLY BROCHURE, H O t,1 I•: HIS=\IE I AW)VI US I HEACHF%I C�LFI WATER ACTIVITIES I EC01oy RI,%m I NIE-rs RMtiERALL I OTHER ACCIVI7'IEs I CUL111"L AI-M ITIEN ACCO?INOD.-moos I mow 'ro RF'. of US I CALENDAR OF FVENts I IIOWNLOADABLE RROCHUP6 I SRE ALAI• It'HF T F_t.SUBECOASIOF FLORIDA FOICI' PIERCF 1 PONT Sr. LITIE I WWHINSON ISL'"D 02W69L LAideCwnd, ftnde. All kWft Rmrmd HOW TO REACH US 9/6/06 3:45 PM loft The Treasure Coast of Florida - Contact Fort Pierce Port, St. Lucie,... http://strikegold.com/slc 1007/contact_us.htm VBiel 1 C�, F. i A ( 1! 1. , u1.1 We Want to Make Your Vacation Planning As Laid Back As Possible. We'll do as much as we can to make your visit the most tranquil time you've ever had in Florida. We stand ready to respond to your inquiries. Feel free to call us toll -free at 1-800-344-TGIF, or use the form below to e-mail us your questions or request printed materials. You can also send a written request to us at: St. Lucie County Tourism 2300 Virginia Avenue Fort Pierce, FL 34982 Select Your FREE Guides r- Visitors Guide (- Golf Guide r-Eco-Tourism Guide Travel Agent: Yes r No i' If yes, typee Name: Address: State/Province: F Zip Code: Country: F_ Telephone: C1..�.1 a..' ,A 1, A C j IN 41 I U. A l Contact us for FREE visitor guides. HOW TO REACH US AIRPORTS CAR RENTALS CONTACT INFORMATI LINKS MAPS 9/6/06 3:46 PM lof2 The Treasure Coast of Florida - Contact Fort Pierce Port, St. Lucie,... http://strikegold.com/slc 1007/contact—us.html E-mail: n I �d7�j Do you prefer: Bed & Breakfast an How did You [Otkher hear of us. When are you planning to vacation?: Comments or Special Requests: Submit Quer Resetj DOWN1.0AVABI.T." 13ROCHURF CAI. E N V A R 0 V 1`. V TI N I 'I 2=j,%w)L7rtjsi BF.A(7HESjj=IIVA'CF.R ACI'[VIIIE.%Inci)rot;RlS.MIMFf.1 MIMMAIIJOTHER A(,-!#I%w1rih'..IICL71:rt;P-ll.Anl%'I-rlp.s ACCOST \jt)jIVrjONS 11101- 10 RVACM LSICALF-M)AROFEMNN I DOWNDOADABLE BROCHURE 1.%rrv.MAY I IMFIRV-4M;RECO.wOFFL.0KIDA FORT MERCK I PORT.' 1 6 MAIL I HIUCHINION ISIAND 02OD63t UL County. Fkwido.Ml Rots R-d. HOW TO REACH US 117 9/6/06 3:46 PM 2 of 2 The Treasure Coast of Florida - Links for Fort Pierce, Port St. Luci... http://strikegold.com/slc1007/links.html " 'A NNI C. 1. U!P1 I I I� A I I I I I I I C 1, E I '!1 -" " '' 1 U H I L, A I• f, I , M ',I kl I I N NoIN 11., 10 0 11 V, Useful Links for Learning More The following links to related sources of information contain valuable information for planning your trip to St. Lucie County. And if you find a good source we haven't listed, please tell us about it. • City of Fort Pierce • ci , of Port St. Lucie • St. LtHic Chamber ot Commerce • St. Lucie County Government a= I ABOI 71 VS I BEACHES It= I WATER A(-TlV)'rlL41 EC01,UIUSM I MF.1,S B,%5E&,jj I OTHER tLnVrI'IFS ICU LTURAL At-rIVITIES ACCONIM0 I'll= I How" ro Rf.%cH us I c-v F-N%LAR OF MT.NTS I DDWNLOADABLE BROCHURE I NII F. MAY I I-HF I 10.0UREC001- OF VIPKIT).A Foirr PiER(4v.i Wwr ST. Luc!Ii I HUNHINsON IsL-NNI) 0200611t, Luc40-006" AR "W"a—d HOW TO REACH US 9/6/06 3:46 PM I of I The Treasure Coast of Florida - Maps for Fort Pierce, Port St. Lucie... http://strikegold.com/slc 1007/maps.html va 1 t: d.� Ai.�. �.��+�' U <.J I E 1 1 1 l -4 S 1 1 1 A" 1 -[ , 1 1' Ni 1 f 1. l{[ 11\17:1 _ - C II 1 Y 1 1" 1 it 141 A y `: \+ ( ()1!. 01• 1`110 CUuC11.1 Ni ,.. .J�1{'t �) Itfll. it lCHINSON hlkiltIl uli '1'tl f1L.1C lI 1 1'3 St. Lucie County's 21 Miles of Ocean Shore Is Florida's Most Beautiful u"i Front Porch We are a comparatively small county easy to get around but with ample riches to discover. Life bete is definitely tranquil, but if you crave crowds, youre only a one -hour drive away to the north or south: St. Lucie County only feels faraway. Map out your dream vacation with these helpful guides to our leisurely landscape. M��MIi I AWN US I REACHES I G�ly l WATER Aerl"I IES I ECOTOU RIS6l I SIF.IS BASEBALL I OTHER A(TI\II'IES I I:UUIL'RAL .ACTIVITIES ACCONIMOOATIONS I HO%V'1'0 RETCH L'S I C.M.FNOAR OF F.SIIN'rS I DOWNLOADABLE BROCHURE I SITE MAP I THE RFASUKMTIAS' OF FI.ORIDA FOR'r PIERCEI N3R'f SI" LUCIEI Ill rrCHINSON ISLAND mR 69L link C-My,norib-AB Rob R--d" HOW TO REACH US 1 of 1 9/6/06 3:46 PM The Treasure Coast of Florida - Maps for Fort Pierce, Port St. Lucie... http://strikegold.com/slcI007/local—maps.html I. 1, 1i AC'I I II II I Vj. �UCIE ILL', %I VI I H. A C 1 1 1 J II t' [I :r 3 F 1 Il t5 I 1� A P :t (u1`. SS t7 iI-4 "PIU?C FI (!"I Q! Itlbyt �- � �'� ❑INN TO Ill ,i c'If G� iI. P1tR+'f I'u1t1 +I IfI.R_ • Ul II,III\�(I� I�Lt?t.0 a`',�,,"�_.,,,;,,� Locate Local Leisure Whetheryoure looking for laid-back fun in Fort Pierce, Port Saint Lucie or Hutchinson Island, these helpful maps will help you find it. HOME I ADOIR US I REACHES I OEIF I WATER ACFIATTIFS I ECMOU RISM I METS BASEBALL I MHER AL MIMES I CINJURAL AUJ IVII IES ACCOMMODN= I HOWTO REACH US I CAI.ENOAR OF MIMS I DOWNLOADABLE BROCHURE I SITE MAP Il'HETRI:tSi:RE (n:11'I' OF 11.1)KIM FORT PIERCE I W)wr Sf. LUCIE I M.-WHINSOH ISLAND 020e6 St. LwieCa Xyj6eh].. All Rob Rwrved HOW TO REACH US 9/6/06 3:46 PM lofl The Treasure Coast of Florida - Maps for Fort Pierce, Port St. Lucie... http://strikegold.conVslc 1007/regional_maps.html " l it j,] i I 1 E.11 kits a� � l! l I it A C I I Y i I I I T. U C i E 111 f t G:1S C1. tlilif .�.,f(..,..I L A h- TI 0I 11 1 1 e it" i) 1. A t'. H l" i t 1. PEF.lit.l • 1't)Et) >l , ! E:1'It. • lit 1(:!I I�Stt\ hf.11'p '°�r�,, A Broader View of Vacation Bliss Let these regional maps serve as your guide to getting around. Because no matter if youre staying in Fort Pierce, Port St Lucie or Hutchinson Island, you'll probably want to venture out andmakethe restof scenic St. Lucie County your very own. HONE I ABOIrr CS I NEACRES I GIFI WATER ACI'HITESI EC(YPOL'RISSI I SI h)ti BASEBALL IOTHER ACTIVI01'IFS ICITN''RAL ACTIVIIIES ACCOSISIODATH)NS I HO%VTO REACH US I CAI.FNI)AR OF FA'ENfs I DOWNLOADABLE BROCHURE I SITE AIAP ITHF.I'RI'A%I;ItE(V.%.%I OF FI.ORIDA FORT PIER(•E I N)Rr St. LL'CIE I IH7CHI)1SON ISLANI) 02oo6SLL=L-Comy.Ptarida.A11R%hu Pe rrvd. HOW TO REACH US 1 of 1 9/6/06 3:47 PM ST. LUCIE COUNTY TOURIST DEVELOPMENT COUNCIL WEDNESDAY OCTOBER 11;2006 12:30 P.M. ST. LUCIE COUNTY CONFERENCE ROOM 3 I CALL TO ORDER-------------------------------------------------------------------------COMMISSIONER SMITH IIROLL CALL-------------------------------------------------------------------------------SHELLY ROCHE III SELF INTRODUCTION OF GUESTS----------------------------------------------------COMMISSIONER SMITH IV CONSENT ITEMS--------------------------------------------------------COMMISSIONER SMITH A. Approval of Minutes of September 13, 2006 Meeting V MANAGER'S REPORT --------------------------------------------------------------------- -----LARRY DAUM - Budgets - Grant Policy VI GOLD Et ASSOCIATES - STATUS REPORT --------------------------------------------- GOLD Et ASSOCIATES - Website VII PUBLIC RELATIONS -MEDIA STREAM--------------------------------------------------ODALY VICTORIO VIII TREASURE COAST SPORTS COMMISSION----------------------------------------------- TOM COLUCCI IXMARKETING -------------------------------------------------------------------------------- GAYLA BARWICK Grant Application - Navy UDT-SEAL Museum - Muster XXI, Nov 10-12, 2006 X ADJOURNMENT Please note, meetings are tape recorded. Anyone with a disability requiring accommodation to attend this meeting should contact the St. Lucie Community Services Manager at (772) 462-1777 or TDD (772) 462-1428 at least forty-eight (48) hours prior to the meeting. 4 ST. LUCIE COUNTY TOURIST DEVELOPMENT COUNCIL MEETING WEDNESDAY, SEPTEMBER 13, 2006 12:30PM ST. LUCIE COUNTY CONFERENCE ROOM THREE The Tourist Development Council met on Wednesday, September 13th, at 12:30PM in the 3" floor conference room. Commissioner Smith called the meeting to order. Roll Call: Shelly Roche Members present: Commissioner Smith, Christine Coke, Patricia Christensen, Marilyn Minix, Christopher Egan, Pam Haney, Diann McDonough Members absent: Paul Taglieri, Simmie Burns Also present: Larry Daum, Staff; Gayla Barwick, Staff; Odaly Victorio, Staff; Katherine Mackenzie -Smith, Assistant County Attorney; Andy Brady, SLC Chamber of Commerce; Rich Nalbandian, Treasure Coast Sports Commission; Tom Colucci, Treasure Coast Sports Commission; Patricia Crowe, Perfect Drive Golf Villas; Jan Hanak, Gold & Associates; Sharon Martin, Gold & Associates; Paula Larsen, Gold & Associates; Shelly Roche, Secretary Commissioner Smith introduced and welcomed Diann McDonough, new board member. Self introduction of guests. CONCENT ITEMS: Motion by Ms. Coke, seconded by Ms. Minix to approve minutes of August 9th meeting, unanimously approved. MANAGER'S REPORT: Mr. Daum passed out revenue charts, also Smith Travel through July. He said he didn't take the time to go back and do another budget. Mr. Daum said the revenue was down in the month of July from comparing this year to last year. He said the Biker's deal was not in there yet and should be in the next report. He said hopefully there would be a bump coming next month. It was down from the previous year about the same as it was in 03-04. Mr. Daum said Smith Travel again shows a reduction in the occupancy in the July period compared to the previous year and shows a rate increase, just comparing July to.July. He said from a budget standpoint, the information he Page Two Tourist Development Council Meeting 09/13/06 passed out at the last meeting is still pretty decent from a projection standpoint. He said we should be moving forward with about $110,000 dollars from this year into next year. Mr. Daum said Gold and Associates were at the meeting and also Tom Colucci who wants to address the group. Mr. Daum said there were two things to discuss today. One was the Website and some changes that were made and the format for the Website. He said this was probably his second or third time in trying to develop a marketing plan. Gold and Associates approach as to how they did it is very different from our previous advertising agency. He said it was more thorough with more options. He said he would like the Board to take a look at what has been done as to broadening our approach to the market place. After you take a look, we would like to have your input because we still have time to make changes if we need to make changes. Mr. Daum said just because we were making a change today didn't mean we might not make a change next month because as we fine tune, I think this is going to be a work in progress that we will be upgrading for some time. Mr. Daum turned the meeting over to Gold and Associates. GOLD & ASSOCIATES — PROJECT UPDATES: Mr. Hanak said in speaking for the whole team with Gold and Associates they really enjoyed working with St. Lucie County and working on this project and was looking forward to working in the future with all the ongoing projects. (Packet of Website included in packet). He presented the proposed website. (also power point presentation) He talked about the design of the site and the reasons they did what they did for the Website. He said it was designed so any information on the website is always one or two clicks away at the most. He said another reason they built the site this way was for search engine optimization (SEO). He said pretty much their specialty at Gold was the organic search optimization — getting a high prominence on the major search engines without spending a dime. Most of the websites that give high prominence such as Yahoo and Google have to pay a fortune for them, so we create websites with menus where all the pages link together. Mr. Hanak said this was a work in process where any photography can be added to the website. Pointed out locator map on website and said he would be working with David Wood very closely. Mr. Hanak said from a strategic standpoint, they had designed the website and the ongoing materials based upon the research results. Page Three Tourist Development Council Meeting 9/13/06 Mr. Daum said he had a couple of comments from our perspective — the sheet that you have, I made you copies from that entire file — some of the sheets have gaps in the center — that is just a printing function and what we're going to do is go back and make each one of those pages printer friendly and the print of the background will flow and there won't be any gaps. The other thing is we do have David Wood, our webmaster for the County involved with this and I don't believe it's going to be a big deal for Jan and David to communicate and to pop this onto our website. "Jan, we probably need to put on the calendar "when do we do ' it", knowing that at the time we do it we will probably find something that needs to be fixed. He said he would make sure David gets in contact with Jan to make sure that is done. Mr. Hanak said once they made some of the pages more printer friendly, it's a matter of e-mailing files to David, so they could move very quickly on this, whenever David is ready. Mr. Daum asked what it was going to take to make those pages printer friendly. Mr. Hanak said they had two options — is either make it a very long image that will always be there or to actually create a separate page that has your logo on it and contact information and whether it's listings or text, then it would just print a white page but it would have everything clean and crisp. He said a lot of times that is what they recommend because users that print that page aren't using all of their color, only black ink. Commissioner Smith said regarding the download of this website — it doesn't look like it is very graphic rich. How easy is it for the people that still have dial up to use this? Mr. Hanak said it was very easy. Dial up may take a while to load. We design our websites with those who are on dial up in mind. Also everything else is a graphic that repeats on every other page so once you have loaded it once, every page loads instantaneously. Mr. Daum asked about the download of the brochure itself. Mr. Hanak said the brochure would take awhile to download on dial up. He said typically what they would do on a download brochure was put in what the file size was so the ones that are on dial up understand they may have to wait thirty minutes. i Page Four Tourist Development Council Meeting 09/13/06 Commissioner Smith asked if there was a way to have potential for the high band, low band — can we make it text rich and maybe a few less graphics for dial up. Mr. Hanak said they could do that but the way it was designed now, it's dial up friendly. Commissioner Smith said he meant for the brochure, specifically. Mr. Hanak said they could do that, make a very low resolution brochure where the images are very fuzzy. ' Mr. Daum said he didn't know if they needed to spend any more time on the brochure because we are going into a redesign of the brochure. The time to do that is when we go into the redesign, which is probably going to start within the next 60 days. Mr. Egan asked if the County had considered a beach camp. Mr. Daum said he would check with Parks and Recreation, probably the place to do that would be at the Life Guard Stations. Mr. Daum said one other point he wanted to make was one of the things that you will -see in the marketing plan is we talked about gathering information about people that visit our website and people that visit our visitor's centers — somewhere along the way we're going to probably go back to the front of our website and put in some basic kind of questions ie where are you calling from, etc. We're not going to make it so that you have to fill it out to get into the website, but we're going to ask that we try and capture as much of that data as we can, particularly if someone is willing to put in their e-mail address so we can e-mail them back, maybe once a quarter or when something is happening, we can get back to them with additional information. That would be in addition to the contact page at the back. We are going to need to develop that questionnaire list and we would like to have everyone's input. He said his feeling was that you couldn't restrict people from getting into the website. Mr. Egan said he found that annoying and didn't want to give out his e-mail address. He said he understood the need for it, but he would never give out his e-mail address. Mr. Daum said the website that was out there right now, you need to go through that process and we get a lot of garbage from it. We have to figure out what to use, maybe a zip code, so people don't feel you are intruding on their,.privacy. Page Five Tourist Development Council Meeting 09/13/06 Mr. Colucci said he had a question about the website — restaurant links, where would they fit in if you were going to have that category? Also links to other agencies, one being the Sports Commission, where are you going to link if people come here and want to see what's going on and what they can do while they are here. Mr. Hanak said there was a dining category. Mr. Egan said were we marketing St. Lucie County or are we marketing Fort Pierce and Hutchinson Island. For instance when you market Orlando, they don't say come see Orange County...... Mr. Hanek said their research had shown that people were looking for specific cities as opposed to counties. He said with the way they had treated the name, St. Lucie very large, county is downplayed. Within that we have the major destinations, Fort Pierce, Port St. Lucie, Hutchinson Island. Mr. Egan asked if it could be made to read Fort Pierce, Port St. Lucie, Hutchinson with St. Lucie County underneath. Commissioner Smith said he thought the issue was that people know Port St. Lucie for baseball, Fort Pierce for fishing and we're just looking for the new people as in the place where everyone can go and find what they are looking for. Commissioner Smith said he was wondering about the golf element and wondering if maybe part of the link if there was a way for us to provide that PGA golf as a link, but to keep it with the other golfing elements. Ms. Coke said Mr. Colucci should be very careful because he was utilizing public funds for advertising. We do need a link capability to other golf courses. Mr. Colucci said he thought PGA should be a separate entity. Ms. Coke said we were advertising under accommodations two places that are in Jensen Beach — that isn't St. Lucie County. Mr. Daum said yes they were in St. Lucie County and pay St. Lucie County bed tax. He said there was confusion about the southern border of St. Lucie County. Ms. McDonough said she just wanted to be fair to all the courses, all the attractions, all the hotels ..... I understand that but also see and talk with people out of the area and when they go to our St. Lucie County, they are coming to n Page Six Tourist Development Council Meeting 09/13/06 PGA to play but they are also going to other courses, restaurants, etc so you have to draw them in somehow. Commissioner Smith asked Ms. Martin what she was suggesting. Ms. Martin said there were pictures at the bottom of the page, what if you had the seal or emblem. Commissioner Smith said that was a great idea. Ms. Christensen said along the lines with the logo and trying to bring to prominence, Fort Pierce and Port St. Lucie why not the City emblem for Fort Pierce and Port St. Lucie. Mr. Hanak said that was something that could be added for each city. Mr. Colucci suggested creating a tourist page. Mr. Hanak said the main goal under this website was to keep people on this website and show all the activities available within St. Lucie County as a whole. The goal is to drive visitors to the website, and then they pick up the phone and call and make a reservation, etc. He said in working with Larry's team they had come up with these overall menus, links to show the breadth of activities available. We had to show there was a lot going on in St. Lucie County without being too specific right off the bat so we have it broken down into the different categories, beaches, golf, water, ecotourism, baseball, culture, etc. Mr. Daum said when this discussion was started we indicated we do have a work in process and he had come away with maybe four or five additional things that we need to take a look at. He asked if there were other key things that anyone sees or is there any reason why we should wait to bring this site up and replace what we have currently. He said he understood we didn't have a restaurant section, we'll take a look at that. Commissioner Smith said he didn't see the need to say we have restaurants and rooms, you just expect you have those things. He said we have good ideas and that it is a good website we could start with as soon as we can make sure people can print what they see. Mr. Egan asked if these were all local pictures Mr. Daum said yes, they were all local. Page Seven Tourist Development Council Meeting 09/13/06 Mr. Egan said in looking through the pictures he didn't see a lot of diversity in some of the photos. Mr. Hanak said one of the recommendations is that we do have a photo shoot, two or three day photo shoot. We will bring in a professional photographer and talent and get shots of some of the key points. He said they wanted photography that really reflects the County's position. Mr. Egan said we probably have some in stock. Mr. Daum said we didn't, but we're building some stock of that. We have been out taking some pictures. Commissioner Smith asked about the picture that showed the train station in Fort Pierce and if anyone knew where that picture was taken. The picture was taken at the Historical Center. Ms. Christensen said in reference to cultural activities — you have for the Florida Vietnam Veterans Memorial wall as southeast Midport Road — effective January 1st that street is going to be known as Veterans Memorial Parkway. Mr. Daum said if everyone was okay with this, we are going to move forward and make sure the pages can be printed. We will pick a target date for two weeks from now, October 1st to try and bring it up. If October 1st comes and you are browsing through it and see something that needs to be fixed please let us know. Please send to me and I will direct to the right party. GOLD & ASSOCIATES — PROJECT UPDATES Ms. Larsen, Gold & Associates said everyone had received the rough draft of the marketing plan. She said Sharon Martin. Director of Media, Gold & Associates had put together all the media, flowchart and everything that they had planned for media. She asked Mr. Daum if he just wanted to review that part of it or go through the entire plan. Mr. Daum said what was included in the packets was a spreadsheet of proposed advertising in the coming year. That comes out to be about $115,000 dollars. He said to make the comparison he had tried to give you last years, or the current year's spreadsheet as well. The sheets then become the marketing document itself, which is what the reason was for some of those situations and why we chose some of the things we chose. He said there were a couple of things included in the whys that are not included in the dollar amount — that's the Page Eight Tourist Development Council Meeting 09/13/06 shows — there are four shows they are recommending that we may want to attend this year. We have not attended a show for the last two or three years. There are four shows they mentioned. We may end up doing two of those with an expenditure on some kind of a piece that will put us in the show. He said he would have to go back and put a pencil to some of that activity. We haven't done that in here, but I wanted to make you aware that it is included in this marketing document, but you won't see that on this sheet, because this is just the advertising. He said that he wanted to point out that in this year we spent close to $180,000 dollars on advertising, with $60,000 of that was the carry over from where we didn't do advertising and we moved forward with. We said we were going to spend that money on advertising in the coming year since we didn't use it in that year. Paula Larsen, Gold & Associates presented advertising campaign for 06-07, a program that included magazines, publications, news and cable TV. Sharon Martin, Gold & Associates explained her strategy and overall thought process in preparing the plan. She said what she did as a media analyst was look at the overall competition, budget, the various avenues that you are marketing and the best way and use of your money so we can bring traffic in. She said this year's plan was very targeted for specific markets. Commissioner Smith said the one thing he wasn't familiar with was the Duratrans Ms. Martin said the duratrans are transparency displays which are recommended at places like the 1-95 Welcome Center, etc. Ms. Martin asked how many faces were we looking at this year. Mr. Daum said we had four faces now, two on 1-95 and two on the Turnpike and said he was trying for four additional faces across the state. He said the billboards were a part of the deal we have with Clear Channel. PUBLIC RELATIONS -MEDIA STREAM Ms. Victorio gave the Public Relations — Media Stream report (included in packet). She said that 45% of the leads generated were from within Florida. She said this afternoon we have a travel writer coming from Germany who was referred to us by the business Florida arm out of Germany that is coming to visit the Manatee Center. Ms. Victorio said there was a documentary being filmed on Zora Hurst, passed out copies of what was sent to her by Eagle Productions. She asked the Board who she could speak with to see if there is any interest out there in helping us get involved. Page Nine Tourist Development Council Meeting 09/13/06 Ms. Coke said she should get in touch with Jon Ward and he could give her an update. Commissioner Smith asked Ms. Victorio if she would call PBS and see how their sponsorships work so we have it from Public Broadcasting. Mr. Egan said he was looking at the top media outlets for 2006, and asked if there was a way to measure this. Ms. Victorio said there was, but on different programs we didn't have access to. Commissioner Smith said one other comment that just came up when you talked about reviews was — should there be what other people say about us on our website that provides some opinion of the county and tourism. Is there one? Not at this time. Mr. Colucci referred to package everyone had that he would leave *with everyone to peruse and said if you went through the last page you can see the economic impact report for the third quarter and we have some good numbers to report. We have a total of five million three hundred nineteen thousand for the Treasure Coast, St. Lucie County is three million eight hundred seventeen thousand with 4,011 room nights and if you take last year which you don't have in front of you, but last year the numbers were six hundred seventy two thousand for St. Lucie County and only 1200 room nights. Our total output already for the third quarter actually tops all of last year. We have doubled the output from last year and we have one more quarter to go. Mr. Colucci said he would like to come before the Board at October meeting and give an overall picture of the coming year and how much we're going to spend. Mr. Hanak said they had redesigned their website to go to upcoming events and said he would really appreciate it if you would take a look at it. What we're trying to do with hotels is give the description of the event and go to hotels — list the hotels nearest to venue. OTHER BUSINESS/PUBLIC COMMENT None Adjournment: 2:05PM Tourism Budget 9/29/2006 9/29/2006 Adj Estimated Actual Budget Actual Budget Number-- 2004-05 2005-06 2005-06 2006-07 Description ------Account 611 5210 312100 551476 546708 559000 559000 Tourist Tax 611 5210 361100 2788 1000 6010 1500 Interest Less 5 Percent 611 5210 389903 0 -27385 206433 206433 -29249 155570 Carryforward 611 0000 389902 123348 Transfer In 611 0000 381100 0 684612 7337756 778443 693821 Total Revenue Salaries 611 5210 512000 95545 104830 89700 5450 104800 6500 FICA 611 5210 521000 5794 6550 1530 1275 1520 FICA Mandatory 611 5210 521100 1355 7188 9014 7500 11000 Retirement 611 5210 611 5210 522000 523000 13710 24390 16700 26640 Group Insurance Group Health 611 5210 523050 343 610 420 670 420 Life Insurance 611 5210 523100 463 580 370 10 EAP 611 5210 523200 3 563 0 630 525 640 Workers Comp 611 5210 524000 315 350 295 340 Unemployment 611 5210 525000 125279 148484 122235 152540 Total Salary/Benefit Contract Services 611 5210 534000 25400 54000 90000 130000 2750 Software 611 5210 534110 316 2500 5200 512 2000 Travel 611 5210 540000 -150 2000 1400 750 1000 Communications 611 5210 611 5210 541000 541300 -869 15516 15000 13120 15000 Postage Insurance/Bonds 611 5210 545000 0 1800 1800 2000 Equipment Rental 611 5210 546005 28 0 Equipment Maint 611 5210 546006 235 15142 0 15000 8120 20000 Printing 611 5210 611 5210 547000 547005 244 2000 2300 2000 Material Center Prom Activities 611 5210 548000 1970 5000 0 3000 Advertising 611 5210 548010 86749 185000 156506 100000 Entetrainment 611 5210 548060 502 1000 680 500 Tax Collector 611 1300 611 1300 549100 549101 9893 15620 18493 15620 Tax Collector Office Supplies 611 5210 551000 303 1000 525 1000 Equipment 611 5210 551200 100 300 1000 500 Supplies Computer 611 5210 551501 50 500 Operating Supplies 611 5210 552000 75 100 100 Gas 611 5210 611 5210 552500 554000 40 1621 0 3000 2600 2000 Dues Books 611 5210 554100 0 500 400 200 Training 611 5210 554200 0 1000 200 1000 Aid to Groups 611 5210 582000 107000 140000 154475 132000 Loan 611 8110 591000 18000 18000 19000 18000 G&A 611 1300 591100 27340 25457 25457 25457 434684 638361 622873 627567 Total Expenses 249928 95395 155570 66254 Diff Description Tourist Tax Interest Less 5 Percent Carryforward Transfer In Total Revenue Salaries FICA FICA Mandatory Retirement Group Insurance Group Health Life Insurance EAP Workers Comp Unemployment Total Salary/Benefit Contract Services Software Travel Communications Postage Insurance/Bonds Equipment Rental Equipment Maint Printing Material Center Prom Activities Advertising Entetrainment Tax Collector Tax Collector Office Supplies Equipment Supplies Computer Operating Supplies Gas Dues Books Training Aid to Groups Loan G&A Total Expenses Diff Tourism Budget 10/2/2006 Adj Actual Budget ------Account Number-- 2004-05 2005-06 9/29/2006 e4., -1 Estimated -7% Actual Budget 2005-06 2006-07 611 5210 312100 551476 546708 559000 519870 611 5210 361100 2788 1000 6010 29240 611 5210 389903 0 123348 -27385 206433 206433 155570 611 0000 389902 7000 7000 7000 7000 611 0000 381100 684612 733756 778443 654691 611 5210 512000 95545 104830 89700 104800 6500 611 5210 521000 5794 6550 5450 1275 1520 611 5210 521100 1355 1530 9014 7500 11000 611 5210 522000 7188 13710 24390 16700 26640 611 5210 523000 343 610 420 670 611 5210 523050 463 580 370 420 611 5210 523100 10 611 5210 523200 3 563 0 630 525 640 611 5210 524000 611 5210 525000 125279 148484 122235 152540 611 5210 534000 25400 54000 90000 130000 611 5210 534110 316 2500 5200 2750 611 5210 540000 -150 2000 512 2000 611 5210 541000 -869 1400 750 1000 611 5210 541300 15516 15000 13120 15000 611 5210 545000 0 1800 1800 2000 611 5210 546005 28 0 611 5210 611 5210 546006 547000 235 15142 0 15000 8120 20000 611 5210 547005 244 2000 2300 2000 611 5210 548000 1970 5000 0 3000 611 5210 548010 86749 185000 156506 100000 611 5210 548060 502 1000 680 500 611 1300 611 1300 549100 549101 9893 15620 18493 15620 611 5210 551000 303 1000 525 1000 611 5210 551200 100 1000 611 5210 551501 50 500 300 500 611 5210 552000 75 100 100 611 5210 552500 40 1621 0 3000 2600 2000 611 5210 554000 0 500 400 200 611 5210 554100 0 1000 200 1000 611 5210 611 5210 554200 582000 107000 140000 154475 132000 611 8110 591000 18000 18000 19000 18000 611 1300 591100 27340 25457 25457 25457 434684 638361 622873 627567 249928 95395 155570 27124 f 0 LC) �., 0 r d 0 tf) ti O r r' cD Nqct p0j CDD. cn N O �Ul) M ~ �- M tfi 00 O 0000^ 0 0 pr C (0 I- uio (D to N N co °' � 00 ti M 00 a) 04 L p N M LC) mC 0 L N cD N r. 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N N O L O et d tt O O O N O 00 O 1` O pO r N N N r r r r r N Q * P- r O 1- N N I- O M Itt r Co 00 M 1- et to O I- O r O O + p p O 1` r N LC) O 00 M to d' O C) 00 1- 00 O r O r 1- Q) O CA et CM 00 1-_ M 00 T to O 1,- 0o N O V N O C) co 1` 00 C) O 4h N N N N � 44 00 0) O O oC 00 ti to O O LL * * * N Z F- > Lu ZQ W Q a Q > > :0 w � O z a LL Q -) Q cn O C) N t i"l- O J. C) N CD r Itt 00 O N tt M It N n 0 O ti O O I- 00 r r M N O M O O (D r Oco o O oN O O � U O r � O c 0o c C) Q7 � c N Q O T m r N LL T J � Q � O H- IL FORT PIERCE . O HUTCHINSON ISLAND FLORIDA �C+' SPECIAL EVENTS GRANT APPLICATION PACKET 2300 Virginia Avenue, Ft. Pierce, FL 34982 ♦ (772) 462-1535 ♦ FAX (772) 462-2132 ♦ 1-800-344-TGIF www.visitstluciefla.com TABLE OF CONTENTS - History of the Tourist Development Council ................................. - Objectives of the Special Event Program ....................................... 2 - Criteria for Evaluation of Funding Application 3 - Eligible Grant Applicants........................................................................ 6 - Grant Application Timetable.................................................................. 7 - Application Review Process ..................................................................... - Application ...................................................................................................... 9 HISTORY OF TOURIST DEVELOPMENT COUNCIL The St. Lucie County Board of County Commissioners (BOCC) created the Tourist Development Council (TDC) by ordinance in November 1983. The Council serves in an advisory capacity to the BOCC in matters of tourism development. The Tourist Development operating division is known as the St. Lucie County Tourism Office. The TDC is comprised of a nine -member board that represents hotels, businesses, and elected government officials. The TDC was established, based on statutory guidelines, to oversee programs that will promote and advertise St. Lucie County as a visitor destination and to increase the number of overnight stays in the county. Funding for the TDC Special Events Grant program comes from 1% of a 5% resort tax placed on short term rentals of hotels, motels, resorts, RV parks, campgrounds, condominiums, and apartments of six months or less in St. Lucie County. 1 2300 Virginia Avenue, Ft. Pierce, FL 34982 ♦ (772) 462-1535 ♦ FAX (772) 462-2132 ♦ 1-800-344-TGIF www.visitstluicefla.com OBJECTIVES OF THE SPECIAL EVENT GRANT PROGRAM Deadline: Tourism Special Event Grant requests may be submitted at any time to the Tourism Development Council, attention Gayla Barwick, 2300 Virginia Avenue, Fort Pierce, FL 34982. Each grant request will be considered at the Tourism Development Council's meeting in March, June, September or December. Committee recommendations will be submitted to the St. Lucie Board of County Commissioners for final approval. Event/Activity Eligibility: Tourism Special Event Grants shall be used to market tourism related events that occur within St. Lucie County. Funds shall be targeted towards attracting new, extended stay tourism visitations to St. Lucie County. Tourism grant funds shall not be used to pay for salaries, awards, prizes or gifts. The key focus of the Special Grant Program is on new annual events to promote and get these events off to a good start. Other annual events may be considered if the event changes in some significant way or if the event wants to try new advertising promotion activities to reach a new market. Maximum grant amount is $2,000.00 and minimum is $100.00. When the budgeted dollar amount for Special Grants is assigned then no new grant applications will be accepted. 2 2300 Virginia Avenue, Ft. Pierce, FL 34982 ♦ (772) 462-1535 ♦ FAX (772) 462-2132 ♦ 1-800-344-TGIF www.visitstiuicefla.com CRITERIA FOR EVALUATION OF FUNDING SPECIAL EVENT GRANT APPLICATIONS The kinds of events described herein are eligible for grant funds at the recommendation of the TDC and final approval of the BOCC. The TDC will take into consideration the nature of the proposed special event and its effect upon tourism and the local economy in St. Lucie County. These events must complement the efforts of the TDC by demonstrating an ability to attract overnight tourists. Priority will be given to multiple day events occurring during non -peak times, midweek programs, or events which target markets not currently reached. In order to qualify for a Tourist Development Council Special Event Grant, an organization must meet the following criteria: 1. Request for the grant must be submitted at least 90 days prior to the event. 2. The key focus is on new events in the County. 3. Organizations will be required to offer an event that will add to the visitor's experience, encourage visitors to extend their stay, provide for excellent "word of mouth" advertising, and enhance their time in St. Lucie County. 4. Event will be marketed to the fullest extent possible in an effective manner that will attract more tourists and increase their length of stay. 2300 Virginia Avenue, Ft. Pierce, FL 34982 ♦ (772) 462-1535 ♦ FAX (772) 462-2132 ♦ 1-800-344-TGIF www.visitstluicefla.com 5. Programs, festivals, or special events should have the potential for attracting out -of -county visitors either as participants or spectators who will stay overnight in hotels, motels, resorts, RV parks, campgrounds, and other short term accommodations. 6. If requested, applicant shall allow the TDC or its representatives' permission to conduct surveys during the event. If a survey is conducted, the survey results will be tabulated by the TDC. 7. An organization will be ineligible to apply for a grant if admission to any attraction, event, activity, or point of interest is based upon a membership fee or other means of exclusive admission, rather than general admission open to the public at large. 8. If requested, applicant shall allow the TDC to distribute tourist information brochures at the event or facility. If necessary, brochure holders will be furnished by the TDC. 9. Project should have clearly identified objectives, realistic timetable for implementation and have sufficient additional funding sources available that will be utilized to accomplish the event's stated objectives. 10. The organizers must demonstrate a willingness to work with the tourism industry, plus have local community support and interest for the event. 11. The project should help strengthen St. Lucie County tourism's position as a destination and encourage additional room nights. GRANT FUNDS MAY NOT BE USED FOR: 1. Local advertising or promotional expenses in conjunction with an event to increase the awareness in St. Lucie County. 2. Construct or improve publicly owned sports or meeting facilities. 4 2300 Virginia Avenue, Ft. Pierce, FL 34982 ♦ (772) 462-1535 ♦ FAX (772) 462-2132 ♦ 1-800-344-TGIF www.visitstluicef la. corn 3. Legal, medical, engineering, accounting, auditing, planning, feasibility studies, or other consulting services. 4. Salaries or supplements to salaries for existing or future staff, or employment of personnel to the project or event. 5. Real property or capital improvements to privately owned facilities. 6. Tangible property including, but not limited to office furnishings or equipment, permanent collections, or individual pieces of art. 7. Interest or reduction of deficits and loans. 8. Expenses incurred or obligated prior to or after the grant project period. 9. Prize money or scholarships. 10. Printing of newsletters to members only. 11. Activities and events which do not promote tourism in St. Lucie County. OM 2300 Virginia Avenue, Ft. Pierce, FL 34982 ♦ (772) 462-1535 ♦ FAX (772) 462-2132 ♦ 1-800-344-TGIF www.visitstluicefla.com ELIGIBLE GRANT APPLICANTS The following requirements must be met by an organization seeking to qualify for tourist development funds: 1. Applicants must be an organization formed to promote the interests of businesses, or organizations formed to promote the interests of citizen groups and visitors. 2. The special event or program for which funding is sought must be promotional in nature and must meet criteria related to tourism as set forth in this application. 3. Applicants must produce an event that will generate additional room nights into St. Lucie County. 4. Applicants and/or their members must demonstrate the experience or ability to produce the kind of event or program for which funding is being requested. 5. Applicants must be properly established and existing under Florida law and in good standing with all legal requirements of the State of Florida. GRANT FUNDS The Tourist Development Council will grant up to $2,000 to an approved Special Event activity that will generate room nights into St. Lucie County during the event. Please note, only one grant application will be considered per event. Gj 2300 Virginia Avenue, Ft. Pierce, FL 34982 ♦ (772) 462-1535 ♦ FAX (772) 462-2132 ♦ 1-800-344-TGIF www.visitstluicefla.com GRANT APPLICATION TIMETABLE Application must be submitted 90 days prior to event. Tourism staff will review the application for completeness. An incomplete or insufficient application will be returned. After review, the application will be submitted to the TDC Grant Committee for review, after the evaluation, the application will be presented to the TDC at a meeting in March, June, September or December. No application will be considered by the TDC prior to review by Tourism staff. Once the application has been processed by the TDC, the Tourism Staff will notify all applicants if the grant has been approved and the amount of dollars being distributed or advise if the grant was denied. The applicant and the Tourism Staff shall execute a grant contract prepared by the St. Lucie County attorney's office, and then presented to the Board of County Commissioners for final payment approval. The TDC reserves the right to alter or cancel all or any part of this Special Event Grant program at any time. NOTE: Should a significant Special Event Grant request be made that falls short of the required 90 days in advance of the event period, the Tourism Staff will review the request. If the event warrants, a special meeting of the Review Committee may be called to consider the grant application. 7 2300 Virginia Avenue, Ft. Pierce, FL 34982 ♦ (772) 462-1535 ♦ FAX (772) 462-2132 ♦ 1-800-344-TGIF www.visitstluicefla.com APPLICATION REVIEW PROCESS The following procedures shall be used by an applicant to secure support of a Special Event Grant: A. The TDC will consider only one Special Event Grant application per event. B. Applicants are required to submit an original and four (4) copies of the completed grant application to the St. Lucie County Tourism Office. An incomplete or insufficient application will automatically be returned. C. The TDC Grant Review Committee reserves the right to request additional information beyond what is required in the funding application. D. The TDC will evaluate grant applications to determine if they meet the established criteria for funding. Only those requests that have the greatest potential to increase room nights in St. Lucie County will be considered further. E. The TDC will present their findings to the St. Lucie County Tourist Development Council and to the Board of County Commissioners for final payment approval. All materials submitted with the grant application will become a matter of public record, open to inspection as provided in Chapter 119, Florida Statutes. 8 2300 Virginia Avenue, Ft. Pierce, FL 34982 ♦ (772) 462-1535 ♦ FAX (772) 462-2132 ♦ 1-800-344-TGIF www.visitstluicefta.com FORT PIERCE PORT ST LUCIE _ � � BE UNJ Y DEvuPPMENT- HUTCHINSON ISLAND cod�� .� FLORIDA ff SPECIAL EVENT GRANT APPLICATION TDC APPLICATION: Must be typed or clearly printed. If a question does not apply, write N/A in the blank. Use additional sheets of paper if necessary. 1. Name of Event: 2. Location of Event: 3. Event date(s): 4. If application is approved, what dollar amount of grant is being requested? (Maximum $ 2, 000 ) 5. What will grant dollars be used for during the event? 6. Name of person filling out this application: 7. Phone: 8. Name of organization you represent: 9. Mailing address: 10. City: 11. Phone: State: Fax: Zip: 9 2300 Virginia Avenue, Ft. Pierce, FL 34982 ♦ (772) 462-1535 ♦ FAX (772) 462-2132 ♦ 1-800-344-TGIF www.visitstluicefla.com 12. If grant is approved, please list the name and title of person authorized to sign a grant contract between your organization and St. Lucie County. Name: Title: 13. Describe the purpose/mission of your organization: 14. How long has organization been in existence?: 15. Number of members in organization: 16. What are your event's goals and objectives? 17. Who is your target audience? 18. Is this a first time event? Yes No, if no how many years has event been held? 19. What is the anticipated attendance at your event? (You must give an estimate or your application will not be reviewed) 20. What percentage of attendees will come from out of town? (You must give an estimate or your application will not be reviewed) 21. Approximate number of room nights anticipated for your event? (You must give an estimate or your application will not be reviewed) 22. List hotels, motels, or RV Parks that your organization plans on utilizing for this event: 10 2300 Virginia Avenue, Ft. Pierce, FL 34982 ♦ (772) 462-1535 ♦ FAX (772) 462-2132 ♦ 1-800-344-TGIF www.visitstluicefla.com 23. What was the number attendance at last year's event? (If applicable) If possible, provide copy of attendance records. 24. What percentage of above attendance figures came from out of town? (If applicable) 25. List hotels and other paid accommodations that can verify number of room nights that were generated from last year's event: (If applicable) OR - have these properties submit, in writing, these numbers and attach to application. 26. Will other organizations participate in your event as co-sponsors? If so, please list: 27. Give a brief narrative of overall concept of event using an additional sheet of paper. Please limit your response to 300 words or less. 11 2300 Virginia Avenue, Ft. Pierce, FL 34982 ♦ (772) 462-1535 ♦ FAX (772) 462-2132 ♦ 1-800-344-TGIF www.visitstluicefia.com Representative filling out application, please read and sign the certifications below: I have reviewed the attached grant application to the St. Lucie County Tourist Development Council. I understand the grant funding requirements stated therein. I assert that the information contained in this application and any attachments are accurate and complete. I realize that these representations will be relied upon by the TDC and the Grant Review Committee. Please check: I have enclosed one (1) original and four (4) copies for the TDC. I understand that any grant funding I receive requires my organization to include the phrase, "Event sponsored in part by the St. Lucie Tourist Development Council" on flyers and/or sponsor board. Signed Print Name Submission Deadline: Date All completed applications must be received 90 days prior to the event to the: GATourism\WP\wp\Grants\Special Event App.doc Last updated on October 5, 2006 St. Lucie County Tourism Office Attn: Grants Department 2300 Virginia Avenue Fort Pierce, FL 34982 772/462-1535 (2nd Floor of Civic Center Lobby) 12 2300 Virginia Avenue, Ft. Pierce, FL 34982 ♦ (772) 462-1535 ♦ FAX (772) 462-2132 ♦ 1-800-344-TGIF www.visitstluicefla.com 2005 WRAP- UP REPORT NAVY UDT-SEAL MUSEUM MUSTER XX November 10 — 13, 2005 North Hutchinson Island Report on Muster XX, November 10-13, 2005 Attn: Larry Daum Manager, St. Lucie County Tourism and Economic Development St. Lucie Growth Management 2300 Virginia Avenue Fort Pierce, Florida 34982 (772)462-2822 Re: Muster XX, November 10-13, 2005 Navy UDT-SEAL Museum 3300 N. Hwy A 1A Fort Fierce, Florida 34949 (772)595-5845 Muster is an event held each year during the Veterans Day weekend at the Navy UDT-SEAL Museum. The purpose of Muster is to honor those Naval Special Warfare Operators, including UDTs, NCDUs, Scouts and Raiders and Navy SEALS, who have served and sacrificed for their nation since World War IL This year's four day event was, as always, open free-ef charge to veterans and their families, members of the Museum and the general public alike. Activities included: • Museum open house • 5K SEAL Challenge • Meeting of the Board of Directors • Annual Business Meeting • Annual Membership Meeting • Book signing by Elizabeth Kauffman Bush, author of America's First Frogman. The Drapdf Kauffman Story • Barbeque fundraiser dinner • Mark V Special Operation Craft display • Veterans Day Ceremony • Navy Parachute Team demonstration • SEAL/helo demonstration • Beachside Memorial Service Six staff members, thirty volunteers, county employees, one U.S. Customs helicopter and crew, and six Naval Special Warfare teams, including Special Boat Team 22, Special Boat Team 20, the USN Parachute Team flLeapfrogs), SEAL Team 10 and two USN Reserve Teams, participated in or made possible this year's very successful Muster. Muster attendance: Thursday, November 10.2005: 500 Friday, November 11, 2005: 1,000 Saturday, November 12, 2005: 2,150 Sunday, November 13, 2005: 700 Total Muster attendance: 4,350 Percentage of attendees from out-of-town: Number of nights spent in hotels for event: Approximate number of hotel rooms used: Approximately 80% Three nights (Thursday — Saturday) 1,740 Documents requested in the Special Event Grant Agreement are attached. Prepared by: Carrie N. Costen Interim Curator Navy UDT-SEAL Museum 3300 N. Hwy Al Fort Pierce, Florida 34949 (772)595-5345 r Approved by: Capt. Michael & Howard, USN WL) (SEAL) Executive Director Navy UDT-SEAL Museum 3300 N. Hwy A1A Fort Pierce, Florida 34949 (772)595-5845 fhe Nav UDT SEAL, Musetltn and "I'lie St. LUCK CotintV Parks and Recreation Department present:. .MUSTER XX t SfiA1. �Gs: 12 November 2005 v VE TERA�VS ,DAY CELEBRATION NAVY UDT-SEAL MUSEUM ")'300 North State load A l A Fort Pierce.. Florida • Opa House with free acirnission tc) the Navy LIDT-SE—AL .Musetim irons I O;1.M `i'(IIN-1. • Cervmony cm Uluscu111 wounds Lo tumt)rmilita;yN4terans. V. M-1 J:Hc Olson. L'SN (SFAI.). Deputy. U .S. Special ()Iier<<tionsC*onttraiidwillstkak. l'.S.Nzi%?yParicdnite reacttdentonstrationandniilitEu-NcaPahilit.ic:scxcrcisc%vill follow the ceremonv and will include: U.S. Navy Parachute Team +►:w Military Helicopters y t.S.Navy SEALs I'nR .,IIORI: I I OR.IIATION CAI L *IIIL' L'D1=SI =1L Mt..SEf.!:l-I A7' (77?) S9a-5845 OR 4'tSIT 1rw'tl'i�::�:�1 L't'SErIL.IIL'.SEL'I1.CO:t�l '0 c t U 3 cn L w u3 U a 3A 1a � L 'L � ° U d 01 0 3 E y v L U � as V] A c rA is pOp C#1 U u :Ey u 0 Lo O Fi a m d y C n' o ul A O N E a... y • u aN+ �,uv�� �.. u W ��a TAo 3 .�'1 wv"aw 5 N ° 0.0 ea ayi�i�ti v '°C7.0 abi OgAx � " iz a x.N ai y c O= •b w W d cs' ,C d u N 64 Z Ucc u A Jul C 00 op r�i •� a j q .. a1 N U aka z a 0 �t C d1 0 d •p >. C4cr -a -0 00 u-=> 'O � C y 4 u A h y O a0C) .0 Op y U .a a, Uto a� — Y Z U. R �► d hU V .'fir' 13 l--�, uU O�-Ua ohi �� Cam m>• go o E z a H 3 F- ix^ �` = o ° 'o > m o u. Z v�.: w C �_ w soa C>>�Ecw V C O y�OE.[ 4 {. {: 13>a�; C Gn C: u NmV� >� J v u m -V-0 u EaUiOw `w�° E 0 0Uta`u'� •A.. ° ��u E CC a wEtaD c ecv� (a2.c00 -00.2 F- u�0 � � ti� 0 � =U 3 o�w m��0. Q, 3: ou m o o M � sa> ° •. ° uH eo E• � E m c oo a y E m H ,� J O -0 .0 _ o u +A 'a :9 a a V :O C'. N u N //yOy�� '//yy1 3 �°.• N W o �/7� 00 y O C '� ~ H= r A j 'd y Rt Q.0 -0 C "0 y Q l0 O E W �. O N .aC� U � A m ca F+ c U ea � E N 3 — Z �; [; H 'e.i o .� C 07 !� = o .^ i t��y LU :ii w qp «. u m N v= r- -0 (0 'C7 Q Z 9Q °� T CO ." Q C o n i i ►• [ N z C u iotocnUO rn N uua°a$ fA cOiuc� N ago u_- R'�5cw Z O N 'O .O asyo� N ..y.. .� U �+ v s��. "'� 'O «ea a{tp�°'= O •C C �° a. Z z O W.19 ��� U = cU c 7 0 •O N V u=3 = N u a 7 y W oa o A �; A .•• t� H o �n a= m�0m v) cn = °^ Az W Cc)a�oAid 0 O zASc)c) �, F",��uhZ= GCI v,v,-cQ.y 3 F-Ua M T �nI �rn 2 co t =� ►- u w �3 o ,duo F •- c v>>E• m b d Gt'1 b E 11 fn u 3� tko 4 bx A Q mW �A w w0 Acn U �o u a> zz 0 41 RENEWAL SPECIAL EVENT GRANT APPLICATION FOR NAVY UDT-SEAL MUSEUM MUSTER XXI November 10 — 12, 2006 North Hutchinson Island SL"UCIE COUNTYT FORT 5IDEMPPMENT << �- PORT ST I.UCIE \\\/��/ Code, HUTCHINSON ISLAND v FLORIDA C�e V\ 9\ - 0'. SPECIAL EVENT GRANT APPLICATION TDC APPLICATION: Must be typed or clearly printed. If a question does not apply, write N/A in the blank. Use additional sheets of paper if necessary. 1. Name of Event: Mu5fe.r "= 2. Location of Event: " 0 `' ux'' ow, &n rl 3. Event date(s): I /10 /a0016 , it / a1 4. If application is approved, what dollar amount of grant is being requested? (Maximum $2,000) 1 a DOO. e)d 5. What will grant dollars be used for during the event? Qe- QrMu ih e 6. Name of person filling out this application: "'Ru+K mcSweejo 7. Phone: ' 0 - 05'- S$yS 8. Name of organization you represent: Nguv UDT-SEAL Muscom 9. Mailing address: 33M Al. RWYAiA N hvich:oWn Wand 10. City: F-0R+ Qie-rte. State: AL Zip: 35SY9- 8Sa0 11. Phone: Fax: - 5'9SS S8`/#� 0 ,�,rnUcoWdril. �lu.,�,opilyd. 7';nn Virninia AVPnl1P Ft PIPrrP. FI. 349R2 ♦ (777) 4A7-1 S3S • FAX' (772) 462-2132 • 1-800-344-TGIF 12. If grant is approved, please list the name and title of person authorized to sign a grant contract between your organization and St. Lucie County. Name: M�c.�ae.l. R• NoL�x�nd Title: Evec.,r4�ve n:recAor 13. Describe the purpose/mission of your organization: navy �oT-`'"'' F%_&,O.Akolt A_.L_ L•-1,.r..,..,r .66m hAftuu SEALs' -4- +itQ11r prEr.I Cessas ne "QQL,4*A-o,?6Je anA C&I SO WOW -la.. WAOU- gAVQ3;em bu Mr. V 41.na an en vl+rn*014 4,1Ntire - Q, vb1:C C ai.„ 1¢c►vn qbo +hie 1s15'40r of hbtw l �dl Ua A + lAt a n a t*OsPJ.M4 °F P r•Ct and '9 t`� 14. How long has organization been in existence?: Ig $S r a, , 15. Number of members in organization: 5' 5+M;f WeM6&rs a P°r'oY''"'a J� 1,000 nnew�be+►s ;r� aSsoc��+� 16. What are your event's goals and objectives? Q&Ja brae e- Om*wPtanA -L VW-S&L.mkse.�wand;4-S wossohMaSF 1irli ice, 06YAC69 aF ►1ysfairis 40hene*1 OVr A JJO^1 S Ve t-eraAS- ��� Y��„e t'nhl�uq: 17. Who is your target audience? . �►�s of -� mai,�xtA , of cur {arts.* "teot ce. 18. Is this a first time event? Yes )_ No, if no how many years has event been held? ao 19. What is the anticipated attendance at your event? (You must give an estimate or your application will not be reviewed) s ao 0 20. What percentage of attendees will come from out of town? (You must give an estimate or your application will not be reviewed) qo% 21.. Approximate number of room nights anticipated for your event? (You must give an estimate or your application will not be reviewed) . o — 22. List hotels, motels, or RV Parks that your organization plans on utilizing for this event: Th j i� r hdJ4 % k ei a co fhU%ka AMP Sla�irNO 1 h Mie is +hrou3 10 2300 Virginia Avenue, Ft. Pierce, FL 34982 ♦ (772) 462-1535 ♦ FAX: (772) 462-2132 ♦ 1-800-344-TGIF 23. What was the number attendance at last year's event? (if applicable) S o� If possible, provide copy of attendance records. 24. What percentage of above attendance figures came from out of town? (If applicable) $0010 25. List hotels and other paid accommodations that can verify number of room nights that were generated from last year's event: (If applicable) OR - have these properties submit, in writing, these numbers and attach to application. 26. Will other organizations participate in your event as co-sponsors? If so, please list: CO - 5 pb n so r �o r bu g&a WW - 54% Lty-i a CounW Pep r+n errl of !" 4ts c. Re cv-ea+irnn . 27. Give a brief narrative of overall concept of event using an additional sheet of paper. Please limit your response to 300 words or less. V1euse mry-ae v-e., o-fr 2v Lv4, 11 2300 Virginia AvenuO, Ft. Pierce, FL 34982 ♦ (772) 462-1535 ♦ FAX: (772) 462-2132 ♦ 1-800-344-TGIF Representative filling out application, please read and sign the certification below: I have reviewed the attached grant application to the St. Lucie County Tourist Development Council. I understand the grant funding requirements stated therein. 1 assert that the information contained in this application and any attachments are accurate and complete. I realize that these representations will be relied upon by the TDC and the Grant Review Committee. Please check: I have enclosed one (1) original and four (4) copies for the TDC. ✓ I understand that any grant funding I receive requires my organization to include the phrase, "Event sponsored in part by the St. Lucie Tourist Development Council" on flyers and/or sponsor board. 0 !?./Jo /R004 Date W WIf Print Name Submission Deadline: All completed applications must be received 90 days prior to the event to the: St. Lucie County Tourism Office Attn: Grants Department 2300 Virginia Avenue Fort Pierce, FL 34982 772/462-1535 (2"d Floor of Civic Center Lobby) 12 G:\Tourlsm\W%wp%Grants%5ped&I Event App.docJune 28, 2005 Muster XXI at the Navy UDT-SEAL Museum November 10, 2006 November 13, 2006 Muster is an annual, multi -day event held at the Navy UDY-SEAL Museum in Fort Pierce, Florida. Its purpose is three -fold: to celebrate those men who have served in the United States Navy as NCDUs, Scouts and Raiders, UDT and SEALs since 1943, to honor the memory of naval special warfare operations who have since passed away and to increase awareness among the general public as to the historical importance of Fort Pierce as the Birthplace of the Navy Frogmen. During Muster XXI, past and present Frogmen alike, as well as the general public, will participate in a number of events that highlight the history and the activities of naval special warfare operations. Some of theses events include a Museum Open House, a fundraiser dinner, a speech and book signing but acclaimed authors, a Veterans Day ceremony, the second annual SEAL Challenge run, military exhibitions and demonstrations and an early -morning memorial service along the beach. Muster attracts visitors from all over the country to St. Lucie County for a long, activity - filled weekend. The event appeals to veterans and non -veterans alike, as well as to their families and friends. Muster is not only a wonderful opportunity to raise awareness about the Navy UDT-SEAL Museum and its mission, but it also encourages visitors to explore all that St. Lucie County has to offer. NAVY Uff-S1431AL MUSEUM P R 1.74 S Ej N T S: Muster XXI Veterans' Day Celebration 11 November 2006 * FREE Admission to Museum and Demonstrations * U.S. Navy SEAL Demonstration * U.S. Navy Parachute Team Demonstration *.Celebrity Guests * Refreshments and much more.. Navy UDT-SEAL Museum 3300 N. HWYAlA North Hutchinson Island Ft. Pierce, FL 34949 Phone: 772-595-5845 Fax: 772-595-5847 www.navysealmuseum.com