HomeMy WebLinkAboutMinutes 11-17-2009
ST. LUCIE COUNTY
TOURIST DEVELOPMENT COUNCIL MEETING
TUESDAY ? November 17, 2009 ? 12:30 P.M.
MINUTES
Members present:
Commissioner Doug Coward, Chairman
Councilwoman Linda Bartz, City of Port St. Lucie
Marilyn Minix, Road Runner Travel Resort
Commissioner Christine Coke, City of Fort Pierce
Jill Hanson, Residence Inn by Marriott
Michelle Valvano, Perfect Drive Golf Villas
Members absent:
Commissioner Christine Coke, City of Fort Pierce
Christopher Egan, Vistana’s Beach Club – Sheraton PGA
Pam Haney, Holiday Inn Express
Paul Taglieri, St. Lucie Mets
Staff present:
Charlotte Lombard, Tourism Development Manager
Katherine Mackenzie Smith, Assistant County Attorney
Charline Burgess, Executive Aide to Commissioner Coward
Ja’ Net Pentz & Jennifer Garrity, Recording Secretary
Also present:
Erica Byfield, Comet Creative, Inc.
George Byfield, Comet Creative, Inc.
Jack Connolly, Art in Public Places
Loretta Millan, St. Lucie County Chamber of Commerce
Al Siwik, Ahrens Companies
Jo Seiler, Hampton Inn & Suites
Tom Colucci, Treasure Coast Sports
Rich Nalbandian, Treasure Coast Sports
Kathryn Hensley, St Lucie County School Board
Betty Jean Andrianoff, Steam Locomotive Assoc. #253, Inc.
Chris Morhardt, Pharus Group
Joe & Kelly Holiday, Pres. St Lucie Pro Art League
Thea Bullard, Equestrian Committee
1. CALL TO ORDER:
County Commissioner Doug Coward called the meeting to order
at 12:36 p.m.
2. ROLL CALL:
Jennifer Garrity called roll.
3. SELF INTRODUCTION OF GUESTS:
Attending guests identified themselves.
Tourist Development Council Meeting ? November 17, 2009
4. APPROVAL OF MINUTES
The minutes from October 14, 2009 were approved unanimously.
5. FINANCIAL
Ms. Charlotte Lombard gave a brief revenue report. Revenue is down 23% from last
September of 2008. We collected $392,718. Revenue is down 21% for the year.
Ms. Lombard and Erica Byfield went over the 09/10 Strategic Marketing Plan. A
Power Point presentation was made. Discussion ensued.
George Byfield gave a presentation on the creative overview. Images were passed
around. Discussion ensued.
There was board consensus regarding Strategic Marketing Plan.
6.GBI Ad HOC Committee Update
Ms. Lombard gave a brief presentation on the Grand Bahamas Island Partnership &
Ad HOC committee. Discussion ensued.
7. Sport Tourism 2009/2010 Event Outlook
Tom Colucci gave a presentation in the 2009/2010 Event Outlook. Discussion
ensued.
Commissioner Coward requested placing the Equestrian events on the next agenda.
8. GENERAL PUBLIC COMMENT
Betty Jean Andrianoff spoke briefly about the Steam Locomotive Association #253.
Kathlyn Hensley spoke briefly about Equestrian in St Lucie County.
9. ADJOURNMENT
The meeting adjourned at 2:01 p.m.
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