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Home My WebLink About12-12-2012 TDC Packet�rlfntidE.Sra�,.�e �- � ® de Florida Vt. Pierce , Port StLude Hutchinson Island ST. LUCIE COUNTY TOURIST DEVELOPMENT COUNCIL Wednesday, December 12, 2012 County Administration Building, 2300 Virginia Avenue, Fort Pierce 34982 3rd Floor Conference Room 1:30 p.m. (PLEASE NOTE MEETING TIME AND LOCATION) 1. Call to Order....................................................................................................... Commissioner Dzadovsky 2. Roll Call...............................................................................................................................Jennifer Garrity 3. Self-Introductions............................................................................................... Commissioner Dzadovsky 4. Approval of Minutes from November 14, 2012................................................. Commissioner Dzadovsky 5. Financial & Web Report ....................................................................................................Charlotte Bireley a. October 2012 Revenue and P & L Report b. 5`h Cent Capital Fund Report c. Website Analyties d. Quarterly E-blast Performance Report 6. Port St. Lucie Civic Center Marketing Partnership Follow Up Report .................................Laura O'Brien 7. SEO/SEM Recommendations............................................................................................Charlotte Bireley 8. Other Business.................................................................................................... Commissioner Dzadovsky 9. Public Comment.......................................................................................... Commissioner Dzadovsky t0. Adjournment.......................................................................................................CommissionerDzadovsky VISION STATEMENT By 2017, the St. Lucie County Tourist Development Council will provide a greater impact in promoting St. Lucie as a top Florida destination for Eco/Adventure/Agri Tourism; amateur/professional sports; and other known assets, allowing for increased overnight stays. Please note — Meetings are recorded. Anyone with a disability requiring accommodation to attend this meeting should contact the St. Lucie Tourism Office at (772) 462-2130 or TDD (772) 462-1428 at least forty-eight (48) hours prior to the meeting. ST. LUCIE COUNTY TOURIST DEVELOPMENT COUNCIL MEETING Wednesday, November 14, 2012 0 10:00 A.M. MINUTES Members present: Commissioner Chris Dzadovsky, Chairman Marilyn Minix, Road Runner Travel Resort Linda Cox, St. Lucie County Chamber Michelle MacNichol, Perfect Drive Golf Villas Ryan O'Connor, Sandhurst Hotel Members absent: Vice -Mayor Linda Bartz, City of Port St. Lucie Commissioner Tom Perona, City of Fort Pierce Chris Egan, Vistana's Beach Club — Sheraton PGA Paul Taglieri, St. Lucie Mets Staff present: Dan McIntyre, St. Lucie County Attorney Charlotte Bireley, St. Lucie County Jennifer Garrity, St. Lucie County Terri Palumbo, St. Lucie County Also present: Alan Hayes, Tours on Horseback Mark Harrison, Florida Ranch Tours Doug Anderson, New York Mets AI Bernetti, National Teen Anglers 1. CALL TO ORDER: Commissioner Dzadovsky called the meeting to order at 10:24 AM. 2. ROLL CALL: Jennifer Garrity called roll. 3. SELF INTRODUCTION OF GUESTS: Attending guests identified themselves. 4. APPROVAL OF MINUTES The minutes from October 10, 2012 were approved. 5. FINANCIAL REPORT & WEB REPORT Charlotte Bireley reported that September 2012 revenue was up 12% compared to September 2011. Year to date revenue is up 12%. Charlotte Bireley reported the balance in the 5th cent Capital Fund to be $86,000.00. Tourist Development Council Meeting 0 November 14, 2012 Charlotte Bireley provided the TDC with a report on the activity of the St. Lucie County Tourism web site and recommended the TDC invest in a search engine service to increase visits to website. Website activity report attached. 6. UPDATE TO THE VISION STATEMENT Linda Cox made a motion to leave the Vision Statement as is. Michelle MacNichol seconded the motion. Motion passed unanimously. 7.2013 PROPOSED MARKETING PLAN Charlotte Bireley presented the 2013 Marketing Plan. Presentation attached. 8. ROSENTRAUB CONTRACT Doug Anderson spoke about the Rosentraub contract and the importance of the study regarding the addition of another major league team to the St. Lucie County Sports Complex. The TDC Board was in consensus with the study being conducted. 9. OTHER BUSINESS Charlotte Bireley mentioned the 2013 St. Lucie County Travel Guide and the advertising opportunities that are still available. 10. PUBLIC COMMENT Mark Harrison applauded the TDC on the relationship with Fort Pierce Authentic Tours. Mr. Harrison mentioned the Florida Ranch Tours and the partnership with St. Lucie County Mosquito Control to conduct tours on South Hutchinson Island. Terri Palumbo mentioned the National Aids Day activities taking place December 1, 2012. Linda Cox mentioned the St. Lucie County Chamber event being held at Pelican Yacht Club in Fort Pierce. Commissioner Dzadovsky spoke about the "Be A Hero Day" blood donation drive being held at Big Apple Pizza. 11. ADJOURNMENT Meeting adjourned at 11:14 AM. Page 2 of 2 TDC October 2012 Variance P & L Report Actual Budget Budget Bed Tax Revenue $ 29,907 $ 31,500 -5% Carry Forward $ 25,552 25,552 0% Interest $ 250 $ 250 0% Total Revenue $ 55,709 $ 57,302 -3% Direct Expenses Salaries $ 4,810 $ 4,448 8% Benefits $ 1,740 $ 1,718 1% Other Contract Services $ - $ 2,917 -100% Software Support $ 9,600 $ 833 1052% Travel $ - $ 833 -100% Communications $ $ 83 -100% Postage $ $ 583 -100% Printing $ $ 2,500 -100% Promotional Activities $ $ 250 -100% Promotional Entertainment $ $ 250 -100% Office Supplies $ $ 83 -100% Dues $ 608 $ 83 633% Aid $ 27,500 $ 12,500 120% G & A $ 5,156 $ 5,156 0% Materials Center $ - $ 83 -100% Promotional Advertising $ 14,284 $ 16,667 -14% Tax Collector $ 1,217 $ 1,217 0% Total Direct Expenses $ 64,915 $ 50,204 29% YTD as of TDC Year to Date 2013 10/31/2012 Annual Variance P & L Report Actuals Budget Budget Bed Tax Revenue $ 29,907 $ 450,000 -93% Carry Forward $ 25,552 $ 306,622 -92% Interest $ 250 $ 3,000 -92% Total Revenue $ 55,709 $ 759,622 -93% Direct Expenses Salaries $ 4,810 $ 53,370 -91% Benefits $ 1,740 $ 20,620 -92% Other Contract Services $ - $ 35,000 -100% Software Support $ 9,600 $ 10,000 -4% Travel $ - $ 10,000 -100% Communications $ $ 1,000 -100% Postage $ $ 7,000 -100% Printing $ $ 30,000 -100% Promotional Activities $ $ 3,000 -100% Promotional Entertainment $ $ 3,000 -100% Office Supplies $ $ 1,000 -100% Dues $ 608 $ 1,000 -39% Aid $ 27,500 $ 150,000 -82% G & A $ 5,156 $ 61,868 -92% Materials Center $ - $ 1,000 -100% Promotional Advertising $ 14,284 $ 75,000 -81% Tax Collector $ 1,217 $ 14,604 -92% Total Direct Expenses $ 64,915 $ 477,462 -86% Net income $ (9,206) -17% 0 tp o ci m V 0 N OJ H0 Lr� ^ mCN V 00 N 00 N O i r N m a 0 et 0 � N � O1 N p �! r� o O0 O V1 N W � O to N 00 Z_ Z: cll00 00 ^ N N ci n 01 Vl m ul Oi: 0; __.. -- � 0 R a m v�i o`ro CO N 0 ci 0 n ei 0 O 0 a a O 0 M N 0 ci 0 lD O %i 00 O O tf1 N h O m W' M ci N N p' p t0 m 00 GF N 00 M Kt N 00 ^ T:. d' N o It 00 CO 00 o o m o o L to Lc D 1 m l±i 0 Q N CL Q'. 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Y v > N a W r m E F- Q z St. Lucie County - Email results Targeting: Entire List Subject Line: Stay and Play in St. Lucie Sent: November 16, 2012 co Ili n son 3<<' r S R OWN _Aelivi Vered may: Sofl Bou se B'i�hce Sofal Bounce at j,04.gfASQ.Y'.b i� ]j} -bYl aiOWN:. ,,6lkYSdhscdbe,rat$. �yToiaLO�,tts Uiit u': O efts=„_„ ia"R fe"� " Sent: the number of subscribed email addresses in your list Delivered: the number of emails that are successfully sent to subscribers' inboxes Hard bounce: email addreses that are invalid or otherwise blocked Soft bounce: email addresses that are recognized, but cannot receive email because of a full inbox, temporary unavailable server, or other reasons Mail blocks: the recepient's email service is blocking email from the sending server Abuse complaints: receipients reported an email as spam Unique opens: the number of unique recipients who opened the email Unique clicks: the number of unique clicks on links within the email Unsubscribes: the number of recipients who chose to opt -out of future mailings by clicking an unsubscribe link If you have any questions about this report, please contact Caroline Niziol icniziol@collfnsonmedla.com). 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