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• IiU[chlnson (slam{
ST. LUCIE COUNTY
TOURIST DEVELOPMENT COUNCIL
Wednesday, October 10, 2012
St. Lucie County Administration, 2300 Virginia Avenue, Fort Pierce
3`d Floor Conference Room, 1:30 p.m.
PLEASE NOTE MEETING TIME AND LOCATION
1. Call to Order ................................................................................................ ....... Commissioner Dzadovsky
2. Roll Call ......:................................................................................................ ........................Jennifer Garrity
3. Self-Introductions ........................................................................................ .......Corrunissioner Dzadovsky
4. Vision Statement .......................................................................................... ......................... TDC Members
5. Approval of Minutes from August 8, 2012 .................................................. ....... Corrunissioner Dzadovsky
6. Financial & Web Report .............................................................................. ........................Jennifer Garrity
a. August 2012 Revenue and P & L Repott
b. Website Analytics
7. Update on Backus Museum Expansion ....................................................... ....... Commissioner Dzadovsky
8. Proposed Vinny Baseball Expansion ........................................................... .................... Edward Matthews
9. Other Business ............................................................................................. ........................Jennifer Garrity
a. Update Treasure Coast Sports Commission refimd of bid fee
10. PublicComment .......................................................................................... .......Commissioner Dzadovsky
11. Adjournment ............................................................................................. ... Commissioner Dzadovsky
VISION STATEMENT
By 2017, the St. Lucie County Tourist Development Council will provide a greater impact in
promoting St. Lucie as a top Florida destination for Eco/Adventure/Agri Tourism;
amateur/professional sports; and other known assets, allowing for increased overnight stays.
Please note -Meetings are recorded.
Anyone with a disability requiring accommodation to atCend this meeting should contact the St. Lucie
Tourism Office at (772) 462-2130 or TDD (772) 462-1428 at least forty-eight (48) hours prior to the
meeting.
ST. LUCIE COUNTY
TOURIST DEVELOPMENT COUNCIL MEETING
Wednesday, August 8, 2012 0 1:30 P.M.
MINUTES
Members present: Commissioner Chris Dzadovsky, Chairman
Vice-Mayor Linda Bartz, City of Port St. Lucie
Linda Cox, St. Lucie County Chamber
Michelle MacNichol, Perfect Drive Golf Villas
Ryan O'Connor, Sandhurst Hotel
Members absent: Commissioner Tom Perona, City of Fort Pierce
Chris Egan, Vistana's Beach Club -Sheraton PGA
Marilyn Minix, Road Runner Travel Resort
Paul Taglieri, St. Lucie Mets
Staff present: Katherine Barbieri, Assistant County Attorney
Jennifer Garrity, Recording Secretary
Michael Brillhart, St. Lucie County
Also present: Rich Nalbandian, Treasure Coast Sports Commission
Tom Colucci, Treasure Coast Sports Commission
Francesca Tyler, Holiday Inn Express Fort Pierce
Ray Nau, Melbourne Airport Authority
Laura O'Brien, Port St. Lucie Civic Center
Anne Satterlee, City of Fort Pierce
Jon Ward, City of Fort Pierce
Laura Thomas, Homewood Suites
Cathy Matos, Homewood Suites
Lisa Mead, Central Florida Surf School
1. CALL TO ORDER: Commissioner Dzadovsky called the meeting to order at 1:34
PM.
2. ROLL CALL: Jennifer Garrity called roll.
3. SELF INTRODUCTION OF GUESTS:
Attending guests identified themselves.
4. APPROVAL OF MINUTES
The minutes from July 11, 2012 were approved.
Tourist Development Council Meeting 0 August 8, 2012
5. FINANCIAL REPORT & WEB REPORT
Jennifer Garrity reported that June 2012 revenue was up 8% compared to June
2011. Year to date revenue is up 11 %.
Jennifer Garrity provided the TDC with a report on the activity of the St. Lucie County
Tourism web site. Website activity report attached.
6. UPDATE FROM TREASURE COAST SPORTS COMMISSION
Item moved to other business due to late arrival of representation.
7. NEW TOURISM AND VENUES DIVISION FOR SLC PARKS, RECREATION, &
FACILITIES
Commissioner Dzadovsky spoke about the recent merge of Parks, Recreation, &
Facilities with Tourism. The new division is called Tourism and Venues, which will
oversee and promote the Fenn Center and Fairgrounds.
8. OTHER BUSINESS
Tom Colucci gave an update on the possibility of future sporting events taking place
in St. Lucie County.
9. PUBLIC COMMENT
Ray Nau gave a brief update on the happenings at the Melbourne International
Airport.
Laura O'Brien spoke about the recent convention shows attended by the Port St.
Lucie Civic Center's staff.
Anne Satterlee thanked the TDC for its support of the Fort Pierce Authentic Tours
and the co-op advertising opportunities. Commissioner Dzadovsky mentioned the
recent addition of the Indian River Lagoon Boat Tours at Museum Pointe Park.
Jon Ward mentioned his support for the Backus Gallery & Museum.
10. ADJOURNMENT
Meeting adjourned at 2:10 PM.
Page 2 of 2
TDC July 2012 Variance
P & L Report Actual Bu dget Budget
Bed Tax Revenue $ 40,995 $ 26,180 57%
Carry Forward $ 19,042 $ 19,042 0%
Interest $ 250 $ 250 0%
Total Revenue $ 60,287 $ 45,472 33%
Direct Expenses
Salaries $ 4,901 $ 5,310 -8%
Benefits $ 1,764 $ 1,593 11%
Other Contract Services $ 12,500 $ 5,883 112%
Software Support $ 77 $ 883 -91%
Travel $ - $ 500 -100%
Communications $ 135 $ 83 62%
Postage $ 100 $ 417 -76%
Printing $ - $ 3,216 -100%
Promotional Activities $ - $ 83 -100%
Promotional Entertainment $ - $ 83 -100%
Office Supplies $ - $ 42 -100%
Dues $ - $ 83 -100%
Aid $ 7,500 $ 12,500 -40%
G & A $ 2,121 $ 2,121 0%
Materials Center $ 40 $ 83 -52%
Promotional Advertising $ 2,728 $ 6,250 -56%
Tax Collector $ 1,217 $ 1,217 0%
Total Direct Expenses $ 33,083 $ 40,347 -18%
Net Income $ 27,204 45%
YTD as of
TDC Year to Date 2012 7/31/2012 Annual Variance
P & L Report Actuals Budget Budget
Bed Tax Revenue $ 466,712 $ 374,000 25%
Carry Forward $ 190,420 $ 228,501 -17%
Interest $ 2,500 $ 3,000 -17%
Total Revenue $ 659,632 $ 605,501 9%
Direct Expenses
Salaries $ 53,055 $ 63,720 -17%
Benefits $ 16,292 $ 19,120 -15%
Other ContractServices $ 54,554 $ 70,600 -23%
Software Support $ 9,890 $ 10,000 -1%
Travel $ 6,670 $ 6,000 11%
Communications $ 1,553 $ 1,000 55%
Postage $ 4,784 $ 5,000 -4%
Printing $ 23,818 $ 38,587 -38%
Promotional Activities $ 803 $ 1,000 -20%
Promotional Entertainment $ 150 $ 1,000 -85%
Office Supplies $ 660 $ 500 32%
Dues $ 1,155 $ 1,000 16%
Aid $ 150,000 $ 150,000 0%
G & A $ 21,210 $ 25,457 -17%
Materials Center $ 188 $ 1,000 -81%
Promotional Advertising $ 53,145 $ 75,000 -29%
Tax Collector $ 12,170 $ 14,604 -17%
Total Direct Expenses $ 410,097 $ 483,588 -15%
Net income $ 249,535 38%
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