HomeMy WebLinkAboutMinutes January 9, 2013St.Wde
Florida
I't. Pierce , Port St. Lucie
I futchinsot Istnnd
_ ST. LUCIE COUNTY
TOURIST DEVELOPMENT COUNCIL
Wednesday, January 9, 2013
P floor Conference Room
County Administration Building, 2300 Virginia Avenue, Fort Pierce 34982
1:30 p.m.
1. Call to Order
(PLEASE-' NOTE MEETING TIME AND LOCATION)
Commissioner Dzadovsky
2. Roll Call...............................................................................................................................Jennifer Garrity
3. Self -Introductions ......... ....... ........CormnissionerDzadovsky
4. Approval of Minutes from December 12, 2012................... Commissioner Dzadovsky
5. Financial & Web Report.......:..................:........................................................................Charlotte Bireley
a. November2012 Revenue and P & L Report
b. 5"' Gent Capital Fund Report
c. Website Analytics
6. Port St. Lucie Civic Center Marketing Partnership Follow Up Report .................................Laura O'Brien
7. Other Business
Commissioner Dzadovsky
8, Public Comment............................................................ Commissioner Dzadovsky
9. Adjournment ...................... ............................................. .................................... Cormnissioner Dzadovsky
VISION STATEMENT
By 2017, the St, Lucie County Tourist Development Council will provide a greaten impact in promoting St.
Lucie as atop Florida destination for Eco/Adventure/Agri Tourism; amateur/professional sports, and
other known assets, allowing for increased overnight stays.
Please note — Meetings are recorded.
Anyone with a disability requiring accommodation to attend this meeting should contact the St. Lucie
Tourism Office at (772) 462-2130 or TDD (772) 462-1428 at least forty-eight (48) hours prior to the
meeting.
ST. LUCIE COUNTY
TOURIST DEVELOPMENT COUNCIL MEETING
Wednesday, December 12, 2012 01:30 P.M.
MINUTES
Members present: Commissioner Chris Dzadovsky, Chairman
Vice -Mayor Linda Bartz, City of Port St. Lucie
Commissioner Tom Perona, City of Fort Pierce
Marilyn Minix, Road Runner Travel Resort
Linda Cox, St. Lucie County Chamber
Michelle MacNichol, Perfect Drive Golf Villas
Ryan O'Connor, Sandhurst Hotel
Paul Tagleri, St. Lucie Mets
Members absent: Chris Egan, Vistana's Beach Club — Sheraton PGA
Staff present: Katherine Barbieri, St. Lucie County Attorney
Charlotte Bireley, St. Lucie County
Jennifer Garrity, St. Lucie County
Also present: Tom Colucci, Treasure Coast Sports Commission
Emily McHugh, Indian River State College
Sue Hunt, Sunrise Theatre
Ray Nau, Melbourne International Airport
1. CALL TO ORDER: Commissioner Dzadovsky called the meeting to order at 1:37
PM.
2. ROLL CALL: Jennifer Garrity called roll.
3. SELF INTRODUCTION OF GUESTS:
Attending guests identified themselves.
4. APPROVAL OF MINUTES
The minutes from November 14, 2012 were approved.
5. FINANCIAL REPORT & WEB REPORT
Charlotte Bireley reported that October 2012 revenue was down 14% compared to
October 2011.
Charlotte Bireley reported the balance in the 5th cent Capital Fund to be $250,000.00.
Tourist Development Council Meeting 0 December 12, 2012
Charlotte Bireley provided the TDC with a report on the activity of the St. Lucie
County Tourism web site and mentioned the quarterly E-blast performance report.
Website activity report and performance report attached.
6. SEO/SEM Recommendations
Charlotte provided the board members with information regarding the Search Engine
Optimization. Presentation attached.
7.OTHER BUSINESS
Commissioner Dzadovsky mentioned the expansion of the Lawnwood baseball fields
and the article that is written by Scripps reporter, Susan Burgess.
Linda Cox asked if Tourism was getting together with neighboring Counties for Co-op
opportunities. Charlotte mentioned the opportunities that are already taking place
with Martin County.
8. PUBLIC COMMENT
Ray Nau, representing the Melbourne International Airport, mentioned recent
activities happening at airport.
Tom Colucci from Treasure Coast Sports Commission mentioned upcoming sporting
events.
Sue Hunt from the Sunrise Theatre mentioned upcoming events taking place at the
theatre.
Emily McHugh from Indian River State College Hospitality is seeking partnerships
with area hoteliers for their students
9. ADJOURNMENT
Meeting adjourned at 2:10PM.
Page 2 of 2
TDC Nov 2012
Variance
P & L Report
Actual
Budget
Budget
Bed Tax Revenue
$ 31,030
$ 22,440
38%
Carry Forward
$ 25,552
25,552
0%
Interest
$ 250
$ 250
0%
Total Revenue
$ 56,832
$ 48,242
18%
Direct Expenses
Salaries.
$ 4,778
$ 5,310
-10%
Benefits
$ 1,732
$ 1593
9%
Other Contract Services
$ 2,600
$ 5,883
-56%
Software Support
$ -
$ 883
-100%
Travel
$ -
$ 500
-100%
Communications
$ 9
$ 83
-89%
Postage
$ 311
$ 417
-25%
Printing
$ -
$ 3,216
-100%
Promotional Activities
$ -
$ 83
-100%
Promotional Entertainment
$ -
$ 83
-100%
Office Supplies
$ 210
$ 42
399%
Dues
$
$ 83
-100%
Aid
$ 7,500
$ 12,500
-40%
G & A
$ 2,121
$ 2,121
0%
Materials Center
$ -
$ 83
-100%
Promotional Advertising
$ 1,513
$ 6,250
-76%
Tax Collector
$ 1,217
$ 1,217
0%
Total Direct Expenses
$ 21,990
$ 40,347
-45%
TDC Year to Date 2013 YTD as of
11/30/2012 Annual Variance
P & L Report Actuais Budget Budget
Bed Tax Revenue
$
60,937
$
450,000
-86%
Carry Forward
$
51,104
$
306,622
-83%
Interest
$
Soo
$
3,000
-83%
Total Revenue
$
112,541
$
759,622
-85%
Direct Expenses
Salaries
$
9,587
$
53,370
-82%
Benefits
$
3,472
$
20,620
-83%
Other Contract Services
$
2,600
$
35,000
-93%
Software Support
$
9,600
$
10,000
-4%
Travel
$'
-
$
10,000
-100%
Communications
$
-
$
1,000
-100%
Postage
$
311
$
7,000
-96%
Printing
$
-
$
30,000
-100%
Promotional Activities
$
-
$
3,000
-100%
Promotional Entertainment
$
-
$
3,000
-100%
Office Supplies
$
210
$
1,000
-79%
Dues
$
608
$
1,000
-39%
Aid
$
35,000
$
150,000
-77%
G.&A
$
7,277
$
61,868
-88%
Materials Center
$
-
$
1,000
-100%
Promotional Advertising
$
15,797
$
75,000
-79%
Tax Collector
$
2,434
$
14,604
-83%
Total Direct Expenses
$
86,896
$
477,462
-82%
Net income
$
25,645
23%
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