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Home My WebLink AboutMinutes Febryary 13, 2013UisiFirt~E.~t~are '.. ~ .C.~c Florida ft. ~lerce • ParCSt, Wife '~ NuEchbisaBlsland ST. LUCIE COUNTY TOURIST DEVELOPMENT COUNCIL Wednesday, Febtvary 13, 2013 3"~ floor Conference Room County Administration Building, 2300 Virginia Avenue, Fort Pierce 34982 1:30 p.m. (PLEASE NOTE MEETING TIME AND LOCATION) 1. Call to Order ............................................................................ ........................... Commissioner Dzadovsky 2. Roll Call ................................................................................... ............................................Jennifet• GarriTy 3. Self-Inttoductions .................................................................... ...........................Commissioner Dzadovsky 4. Approval of Minutes from January 9, 2013 ............................. ........................... Commissioner Dzadovsky 5. Financial & Web Report .......................................................... ..........................................Charlotte Bireley a. December 2012 Revenue and P & L Report b. 5`~ Cent Capital Fund Report a WebsiteAnalytics 6. Treasure Coast Sports Cormnission Update ............................ ................................................ Tom Colucci 7. Web Cam Update ..................................................................... ........................... Commissioner Dzadovsky 8. Update on Lawnwood Baseball Field Expansion .................... ................................... Edward R. Matthews 9. Othet•Business ......................................................................... ........................... Commissioner Dzadovsky 10. Public Comtnent ..................................................................... ..................... Commissioner Dzadovsky 71. Adjournment ............................................................................ ...........................Commissioner Dzadovsky VISION STATEMENT By 2017, the St. Lucie County Tourist Development Council will provide a greater impact in promoting St. Lucie as a top Florida destination for Eco/Adventure/Agri Tourism; amateur/professional sports; and other known assets, allowing for increased overnight stays. Please note -Meetings are recorded. Anyone with a disability requiring accommodation to attend this meeting should contact the St. Lucie Tourism Office at (772) 462-2130 or TDD (772) 462-1428 at least forty-eight (48) hours prior to the meeting. ST. LUCIE COUNTY TOURIST DEVELOPMENT COUNCIL MEETING Wednesday, January 9, 2013 0 1:30 P.M. MINUTES Members present: Commissioner Chris Dzadovsky, Chairman Vice-Mayor Linda Bartz, City of Port St. Lucie Commissioner Tom Perona, City of Fort Pierce Marilyn Minix, Road Runner Travel Resort Linda Cox, St. Lucie County Chamber Michelle MacNichol, Perfect Drive Golf Villas Ryan O'Connor, Sandhurst Hotel Paul Taglieri, St. Lucie Mets Members absent: Linda Cox, St. Lucie County Chamber Staff present: Faye Outlaw, St. Lucie County Administrator Katherine Barbieri, St. Lucie County Attorney Charlotte Bireley, St. Lucie County Jennifer Garrity, St. Lucie County Matt Morse, St. Lucie County Also present: Jon Ward, Fort Pierce Authentic Tours/City of Fort Pierce Anne Satterlee, Fort Pierce Authentic Tours/City of Fort Pierce Laura O'Brien, Port St. Lucie Civic Center 1. CALL TO ORDER: Commissioner Dzadovsky called the meeting to order at 1:38 PM. 2. ROLL CALL: Jennifer Garrity called roll. 3. SELF INTRODUCTION OF GUESTS: Attending guests identified themselves. 4. APPROVAL OF MINUTES The minutes from December 12, 2012 were approved. 5. FINANCIAL REPORT & WEB REPORT Charlotte Bireley reported that November 2012 revenue was down 5% compared to November 2011. Year to date revenue is down 10%. Charlotte Bireley reported the balance in the 5lh cent Capital Fund to be $253,343.00. Tourist Development Council Meeting 0 January 9, 2013 Charlotte Bireley provided the TDC with a report on the activity of the St. Lucie County Tourism web site. Website activity report attached. Commissioner Dzadovsky recommended increasing traffic on the website by adding a webcam on the beach. 6. PORT ST. LUCIE CIVIC CENTER MARKETING PARTNERSHIP FOLLOW UP REPORT Laura O'Brien from the Port St. Lucie Civic Center gave a presentation on the Event Planner Conferences that she attended. Presentation attached. TDC members recommended that a committee be organized to best market the area for conventions and shows. 7. OTHER BUSINESS Charlotte Bireley presented the 2013 St. Lucie County Travel Guide. Chris Egan asked for an update on the Rosentraub contract and about the expansion at St. Lucie County's Lawnwood baseball fields. Paul Taglieri said that they are expected the Rosentraub report soon. 8. PUBLIC COMMENT None 9. ADJOURNMENT Meeting adjourned at 2:40 PM. Page 2 of 2 TDC Dec 2012 Variance P & L Report Actual Budget Budget Bed Tax Revenue $ 38,317 $ 36,000 6% Carry Forward $ 19,042 19,042 0% Interest $ 250 $ 250 0% Total Revenue $ 57,609 $ 55,292 4% Direct Expenses Salaries $ 7,166 $ 4,448 61% Benefits $ 4,550 $ 1,718 165% Other Contract Services $ 490 $ 2,917 -83% Software Support $ - $ 833 -100% Travel $ - $ 833 -100% Communications $ 248 $ 83 199% Postage $ 456 $ 583 -22% Printing $ - $ 2,500 -100% Promotional Activities $ - $ 250 -100% Promotional Entertainment $ - $ 250 -100% Office Supplies $ 281 $ 83 239% Dues $ - $ 83 -100% Aid $ 7,500 $ 12,500 -40% G & A $ 5,156 $ 5,156 0% Materials Center $ 127 $ 83 53% Promotional Advertising $ 14,687 $ 16,667 -12% Tax Collector $ 1,217 $ 1,217 0% Total Direct Expenses $ 41,879 $ 50,204 -17% TDC Year to Date 2013 P & L Report Bed Tax Revenue Carry Forward Interest Total Revenue Direct Expenses Salaries Benefits Other Contract Services Software Support Travel Communications Postage Printing Promotional Activities Promotional Entertainment Office Supplies Dues Aid G&A Materials Center Promotional Advertising Tax Collector Total Direct Expenses Net income YTD as of 12/31/2012 Annual Actuals Budget $ 99,254 $ 450,000 $ 70,146 $ 306,622 $ 750 $ 3,000 $ 170,150 $ 759,622 $ 16,754 $ 53,370 $ 8,023 $ 20,620 $ 3,090 $ 35,000 $ 9,600 $ 10,000 $ - S 10,000 $ 248 $ 1,000 $ 767 $ 7,000 $ - $ 30,000 $ - $ 3,000 $ - $ 3,000 $ 491 $ 1,000 608 $ 1,000 $ 42,500 $ 150,000 $ 12,433 $ 61,868 $ 127 $ 1,000 $ 30,484 $ 200,000 $ 3,651 $ 14,604 $ 128,775 $ 602,462 $ 41,375 24% Variance Budget -78% -77% -75% -78% -69% -61% -91 -4% -100% -75% -89% -100% -100% -100% -51% -39% -72% -80 -87 -85 -75% -79% o ~ °° ~ \ l~ h o m r v lD ~ W m n ~ a tll N N ° o W m m O W ~'_ Q1 twl ~ .-i N CO O N O ° ~ N N W ~ n ' N u yj '... o'... .:~i m ~ a m o O O ~ N W { l11 lD ~° ~ >' ''0 . 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