HomeMy WebLinkAboutMinutes November 14, 2012 (2)ST. LUCIE COUNTY
TOURIST DEVELOPMENT COUNCIL MEETING
Wednesday, November 14, 2012 0 10:00 A.M.
MINUTES
Members present: Commissioner Chris Dzadovsky, Chairman
Marilyn Minix, Road Runner Travel Resort
Linda Cox, St. Lucie County Chamber
Michelle MacNichol, Perfect Drive Golf Villas
Ryan O'Connor, Sandhurst Hotel
Members absent: Vice-Mayor Linda Bartz, City of Port St. Lucie
Commissioner Tom Perona, City of Fort Pierce
Chris Egan, Vistana's Beach Club -Sheraton PGA
Paul Taglieri, St. Lucie Mets
Staff present: Dan McIntyre, St. Lucie County Attorney
Charlotte Bireley, St. Lucie County
Jennifer Garrity, St. Lucie County
Terri Palumbo, St. Lucie County
Also present: Alan Hayes, Tours on Horseback
Mark Harrison, Florida Ranch Tours
Doug Anderson, New York Mets
AI Bernetti, National Teen Anglers
1. CALL TO ORDER: Commissioner Dzadovsky called the meeting to order at 10:24
AM.
2. ROLL CALL: Jennifer Garrity called roll.
3. SELF INTRODUCTION OF GUESTS:
Attending guests identified themselves.
4. APPROVAL OF MINUTES
The minutes from October 10, 2012 were approved.
5. FINANCIAL REPORT & WEB REPORT
Charlotte Bireley reported that September 2012 revenue was up 12% compared to
September 2011. Year to date revenue is up 12%.
Charlotte Bireley reported the balance in the 5th cent Capital Fund to be $86,000.00.
Tourist Development Council Meeting 0 November 14, 2012
Charlotte Bireley provided the TDC with a report on the activity of the St. Lucie
County Tourism web site and recommended the TDC invest in a search engine
service to increase visits to website. Website activity report attached.
6. UPDATE TO THE VISION STATEMENT
Linda Cox made a motion to leave the Vision Statement as is. Michelle MacNichol
seconded the motion. Motion passed unanimously.
7. 2013 PROPOSED MARKETING PLAN
Charlotte Bireley presented the 2013 Marketing Plan. Presentation attached.
8. ROSENTRAUB CONTRACT
Doug. Anderson spoke about the Rosentraub contract and the importance of the
study regarding the addition of another major league team to the St. Lucie County
Sports Complex. The TDC Board was in consensus with the study being conducted.
9. OTHER BUSINESS
Charlotte Bireley mentioned the 2013 St. Lucie County Travel Guide and the
advertising opportunities that are still available.
10. PUBLIC COMMENT
Mark Harrison applauded the TDC on the relationship with Fort Pierce Authentic
Tours. Mr. Harrison mentioned the Florida Ranch Tours and the partnership with St.
Lucie County Mosquito Control to conduct tours on South Hutchinson Island.
Terri Palumbo mentioned the National Aids Day activities taking place December 1,
2012.
Linda Cox mentioned the St. Lucie County Chamber event being held at Pelican
Yacht Club in Fort Pierce.
Commissioner Dzadovsky spoke about the "Be A Hero Day" blood donation drive
being held at Big Apple Pizza.
11. ADJOURNMENT
Meeting adjourned at 11:14 AM.
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