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Home My WebLink AboutAgenda/MinutesUirfatrad Esca�arr. S .Wde Florida Ft. Pierce • Port St tucle Hutchinson Island ST. LUCIE COUNTY TOURIST DEVELOPMENT COUNCIL Wednesday, November 13, 2013 St. Lucie County Administration Building 3Td floor Conference Room 2300 Virginia Avenue, Fort Pierce 1:30 p.m. (PLEASE NOTE MEETING TIME AND LOCATION) 1. Call to Order....................................................................................................... Commissioner Dzadovsky 2. Roll Call................................................................................................................................ Susan Bellamy 3. Self-Introductions...............................................................................................Commissioner Dzadovsky 4. Approval of Minutes from October 9, 2013....................................................... Commissioner Dzadovsky 5. Public Comment.......................................................................................... Commissioner Dzadovsky 6. Financial & Web Report ....................................................................................................Charlotte Bireley a. September 2013 Revenue and P & L Report b. Website Analytics c. 51h Cent Capital Fund Report 7. Navy SEAL Museum Grant Update ............................ 8. Fenn Center Sales Update & Open House Event......... 9. Other Business............................................................. 10 Ad'ournment .............................................Charlotte Bireley .............................................Charlotte Bireley .............................. Commissioner Dzadovsky .......................................................................................................CommissionerDzadovsky VISION STATEMENT By 2017, the St. Lucie County Tourist Development Council will provide a greater impact in promoting St. Lucie as a top Florida destination for Eco/Adventure/Agri Tourism; amateur/professional sports; and other known assets, allowing for increased overnight stays. Please note — Meetings are recorded. Anyone with a disability requiring accommodation to attend this meeting should contact the St. Lucie Tourism Office at (772) 462-2130 or TDD (772) 462-1428 at least forty-eight (48) hours prior to the meeting. ST. LUCIE COUNTY TOURIST DEVELOPMENT COUNCIL MEETING Wednesday, October 9, 2013 0 1:30 P.M. MINUTES Members present: Commissioner Chris Dzadovsky, Chairman Vice -Mayor Linda Bartz, City of Port St. Lucie Marilyn Minix, Roadrunner Travel Resort Linda Cox, St. Lucie County Chamber of Commerce Chris Egan, Vistana's Beach Club — Sheraton PGA Michelle MacNichol, Perfect Drive Golf Villas Paul Taglieri, St. Lucie Mets Members absent: Commissioner Rufus Alexander, City of Fort Pierce Clive Daem, Dockside Inn Staff present: Katherine Barbieri, St. Lucie County Attorney Charlotte Bireley, St. Lucie County Susan Bellamy, St. Lucie County Mark DiMascio, St. Lucie County Also present: Craig Mundt, National Navy UDT Seal Museum Ron Knaggs, National Navy UDT Seal Museum Francesca Tyler, Hilton Garden Inn PGA Village Richard Gabel, Arts & Cultural Affairs Lee Dobbins, Dean Mead Attorneys at Law Ray Nau, Melbourne Airport Authority Consultant Millie Feliciano, Holiday Inn Express Port St. Lucie 1. CALL TO ORDER: Commissioner Dzadovsky called the meeting to order at 1:33 PM. 2. ROLL CALL: Susan Bellamy called roll. 3. SELF INTRODUCTION OF GUESTS: Attending guests identified themselves. 4. PUBLIC COMMENT: No public comment made at this time. Tourist Development Council Meeting 0 October 9, 2013 5. APPROVAL OF MINUTES: The minutes from September 11, 2013 were approved. 6. FINANCIAL REPORT & WEB REPORT: Charlotte Bireley reported that August 2013 revenue was down 17% compared to August 2012. Year to date revenue is down 4%. Charlotte Bireley provided the TDC with a report on the activity of the St. Lucie County Tourism web site. Website activity report attached. Charlotte Bireley reported the estimated balance of the 5th Cent Capital fund to be $126,758. 7. TDC 5T" CENT CAPITAL FUND GRANT PROGRAM & NAVY SEAL MUSEUM EXPANSION PROJECT: Charlotte Bireley presented the 5th Cent Capital Fund Grant overview. Presentation attached. Craig Mundt presented the Navy Seal Museum Expansion project and funding request. Photos and handout attached. Chris Egan made a motion to reactivate the competitive grant process and the TDC to serve as the advisory board for funding recommendations. Michelle MacNichol seconded the motion. The motion passed unanimously. The TDC also requested to fast track the grant process and to simplify the application. Upon roll call, motion carried unanimously. 8. INDIAN RIVER LAGOON CRISIS COMMUNICATIONS: Charlotte Bireley presented the efforts being taken with Visit Florida to gain positive media coverage for St. Lucie County despite the Indian River Lagoon Crisis. Presentation attached. 9. OTHER BUSINESS: Lee Dobbins discussed a possible 4 Star Resort and Spa to be built on North Hutchinson Island. Vice -Mayor Linda Bartz made a motion to fast track the zoning process for the building of the resort. Linda Cox seconded the motion. The motion passed unanimously. 10. PUBLIC COMMENT: Richard Gabel with Arts & Cultural Alliance spoke on the great turnout for the Summer Summit that was held on September 20, 2013 and how he enjoyed the Holocaust exhibit at the Port St. Lucie Civic Center. Chris Egan mentioned Treasure Coast Paddle has now joined him at Vistana's Beach Club. Page 2 of 3 Tourist Development Council Meeting 0 October 9, 2013 Commissioner Dzadovsky discussed Washington DC trip in regards to the Indian River Lagoon Crisis. 11. ADJOURNMENT: Meeting adjourned at 3:09 PM. Page 3 of 3 TDC Sept 2013 Variance P & L Report Actual Budget Budget Bed Tax Revenue $ 31,214 $ 18,000 73% Carry Forward $ 25,552 $ 25,552 0% Interest $ 250 $ 250 0% Total Revenue $ 57,016 $ 43,802 30% Direct Expenses Salaries $ 6,047 $ 5,310 14% Benefits $ 937 $ 1,718 -45% Other Contract Services $ 3,710 $ 2,916 27% Software Support $ - $ 883 -100% Travel $ 198 $ 883 -78% Communications $ 215 $ 83 159% Postage $ 905 $ 583 55% Printing $ 500 $ 2,500 -80% Promotional Activities $ - $ 250 -100% Promotional Entertainment $ - $ 250 -100% Office Supplies $ 8 $ 42 -81% Dues $ - $ 83 -100% Aid $ - $ 12,500 -100% G & A $ 5,156 $ 5,156 0% Materials Center $ - $ 83 -100% Promotional Advertising $ 16,085 $ 16,666 -3% Tax Collector $ 1,217 $ 1,217 0% Total Direct Expenses $ 34,978 $ 51,123 -32% Net Income $ 22,038 39% TDC Year to Date 2013 YTD as of 9/30/2013 Annual Variance P & L Report Actuals Budget Budget Bed Tax Revenue $ 517,964 $ 450,000 15% Carry Forward $ 306,624 $ 306,622 0% Interest $ 3,000 $ 3,000 0% Total Revenue $ 827,588 $ 759,622 9% Direct Expenses Salaries $ 61,519 $ 53,370 15% Benefits $ 19,705 $ 20,620 -4% Other Contract Services $ 24,912 $ 35,000 -29% Software Support $ 9,600 $ 10,000 -4% Travel $ 3,837 $ 10,000 -62% Communications $ 1,434 $ 1,000 43% Postage $ 11,093 $ 7,000 58% Printing $ 31898 $ 30,000 6% Promotional Activities $ 2,957 $ 3,000 -1% Promotional Entertainment $ 1,707 $ 3,000 -43% Office Supplies $ 1,118 $ 1,000 12% Dues $ 1,579 $ 1,000 58% Aid $ 150,000 $ 150,000 0% G & A $ 58,837 $ 61,868 -5% Materials Center $ 1,218 $ 1,000 22% Promotional Advertising $ 187,697 $ 200,000 -6% Tax Collector $ 14,604 $ 14,604 0% Total Direct Expenses $ 583,715 $ 602,462 -3% Net income $ 243,873 29% O l�0 N Owl 6�1 O m m rn m � n N Ulu iiID I m n o m o I� O ✓1 N o0 O' 01 Z aZ; O N 1p ci N i/1 ci N N W- l0 ci � l0 � N ci N N 00 N V) l0 lD ci a-1 l0 a �/1 N 00 N O Vl N 00 t11 M 111 V� lNI TW` 0 Ol m a-1 ci a a E E$ N O E � ._ W ti to N o �� o 00 o ci N o N � m 3 "' l0' rr m N N F m a 7t a m m cr a a o 0 0 ry io h Ol N a0 N m l0 N 00 Ill N N I. :. 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