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HomeMy WebLinkAboutTDC 02-12-2014a Str d Florida ft. Pierce • Port St. Lucie Hutchinson Island ST. LUCIE COUNTY TOURIST DEVELOPMENT COUNCIL Wednesday, February 12, 2014 St. Lucie County Administration Building 3` 1 floor Conference Room 2300 Virginia Avenue, Fort Pierce 1:30 p.m. (PLEASE NOTE MEETING TIME AND LOCATION) 1. Call to Order....................................................................................................... Commissioner Dzadovsky 2. Roll Call................................................................................................................................ Susan Bellamy 3. Self-Introductions............................................................................................... Commissioner Dzadovsky 4. Approval of Minutes from January 8, 2014........................................................ Commissioner Dzadovsky 5, Public Comment.......................................................................................... Commissioner Dzadovsky 6. Financial & Web Report ....................................................................................................Charlotte Bireley a. December 2013 Revenue and P & L Report b. Monthly Expenses vs. Revenue Comp Report c. January 2014 Website Analytics d. January E-Mail Marketing Results 7. Lawnwood Field Expansion Update........................................................................... Edward R. Matthews 8. Sunrise Theatre Presentation......................................................................................................Susan Hunt 9. Tourist Tax Collections & Reporting — Follow Up...........................................................Charlotte Bireley 10. Other Business.................................................................................................... Commissioner Dzadovsky 11. Adjournment....................................................................................................... Commissioner Dzadovsky VISION STATEMENT By 2017, the St. Lucie County Tourist Development Council will provide a greater impact in promoting St. Lucie as a top Florida destination for Eco/Adventure/Agri Tourism; amateur/professional sports; and other known assets, allowing for increased overnight stays. Please note — Meetings are recorded. Anyone with a disability requiring accommodation to attend this meeting should contact the St. Lucie Tourism Office at (772) 462-2130 or TDD (772) 462-1428 at least forty-eight (48) hours prior to the meeting. ST. LUCIE COUNTY TOURIST DEVELOPMENT COUNCIL MEETING Wednesday, January 8, 2014 0 1:30 P.M. MINUTES Members present: Commissioner Chris Dzadovsky, Chairman Marilyn Minix, Roadrunner Travel Resort Paul Taglieri, St. Lucie Mets Chris Egan, Vistana's Beach Club — Sheraton PGA Michelle MacNichol, Perfect Drive Golf Villas Clive Daem, Dockside Inn Commissioner Rufus Alexander, City of Fort Pierce Members absent: Vice -Mayor Linda Bartz, City of Port St. Lucie Terissa Aronson, St. Lucie County Chamber of Commerce Staff present: Katherine Barbieri, St. Lucie County Attorney Charlotte Bireley, St. Lucie County Susan Bellamy, St. Lucie County Also present: Anne Satterlee, Sunrise Theatre Millie Feliciano, Holiday Inn Express Port St. Lucie Raymond Nau, Melbourne Airport Authority Rich Nalbandian, Treasure Coast Sports Commission Laura O'Brien, Port St. Lucie Civic Center Sue Dannahower, Main Street Fort Pierce Trolley Tours Emily McHugh, Small Business Development Center at IRSC Victoria Stalls, Corporate & Community Training Institute at IRSC CALL TO ORDER: Commissioner Dzadovsky called the meeting to order at 1:38 PM. 2. ROLL CALL: Susan Bellamy called roll. 3. SELF INTRODUCTION OF GUESTS: Attending guests identified themselves. 4. APPROVAL OF MINUTES: The minutes from December 11, 2013 were approved Tourist Development Council Meeting 0 January 8, 2014 No public comment made at this time. 6. FINANCIAL REPORT & WEB REPORT: Charlotte Bireley reported that November 2013 revenue was up 23.5% compared to November 2012. Year to date revenue is up 25%. Charlotte Bireley presented the Monthly Expenses vs. Revenue Comparison Report for Fiscal Year 2012, 2013, and up to November 2014. Report attached. Charlotte Bireley provided the TDC with a report on the activity of the St. Lucie County Tourism web site. Website activity report attached. 7. FORT PIERCE HISTORIC TROLLEY TOURS: Sue Dannahower presented the Fort Pierce Historic Trolley Tours. Presentation attached. 8. WEBSITE SEARCH ENGINE ADDITIONS PROPOSAL: Charlotte Bireley presents the St. Lucie County Tourism Website Search Engine Enhancements proposal. Conversation ensued. Michelle MacNichol suggests hotels to help with funding for the Website enhancements. Charlotte Bireley mentions possible co-op with the hotels. Proposal attached. 9. OTHER BUSINESS: Charlotte Bireley presents new 2014 St. Lucie Travel Guides. Charlotte Bireley discussed Vinny-Ball to be here in February through April and requested the hotels to hand out St. Lucie Travel Guides to the ball players. 10. PUBLIC COMMENT: Chris Egan mentioned the Art Show to be held on Saturday and Sunday. Commissioner Dzadovsky spoke of the Oyster Fest coming up. Commissioner Dzadovsky discussed the tour of the UDT SEAL Museum on Friday for 12 WWII Veterans. 11. ADJOURNMENT: Meeting adjourned at 2:32 PM. Page 2 of 2 TDC Dec 2013 Variance P & L Report Actual Budget Budget Bed Tax Revenue $ 43,340 $ 38,000 14% Carry Forward $ 19,262 19,262 0% Interest $ 125 $ 125 0% Total Revenue $ 62,727 $ 57,387 9% Direct Expenses Salaries $ 4,808 $ 5,196 -7% Benefits $ 1,964 $ 2,071 -5% Other Contract Services $ 365 $ 1,667 -78% Software Support $ - $ 36 -100% Travel $ 745 $ 583 28% Communications $ 126 $ 83 52% Postage $ 431 $ 833 -48% Printing $ 350 $ 1,833 -81% Promotional Activities $ - $ 250 -100% Promotional Entertainment $ - $ 250 -100% Office Supplies $ - $ 83 -100% Dues $ - $ 83 -100% Aid $ 15,000 $ 7,500 100% G & A $ 5,156 $ 5,156 0% Materials Center $ - $ 83 -100% Promotional Advertising $ 4,980 $ 14,583 -66% Tax Collector $ 1,218 $ 1,218 0% Total Direct Expenses $ 35,143 $ 41,509 -15% Net Income $ 27,584 44% TDC Year to Date 2014 YTD as of 12/31/2013 Annual Variance P & L Report Actuals Budget Budget Bed Tax Revenue $ 119,409 $ 475,000 -75% Carry Forward $ 57,785 $ 231,138 -75% Interest $ 375 $ 1,500 -75% Total Revenue $ 177,569 $ 707,638 -75% Direct Expenses Salaries $ 15,387 $ 62,350 -75% Benefits $ 7,303 $ 24,857 -71% Other Contract Services $ 940 $ 20,000 -95% Software Support $ 9,600 $ 10,000 -4% Travel $ 1,528 $ 7,000 -78% Communications $ 1,051 $ 1,000 5% Postage $ 1,328 $ 10,000 -87% Printing $ 913 $ 22,000 -96% Promotional Activities $ - $ 3,000 -100% Promotional Entertainment $ - $ 3,000 -100% Office Supplies $ 8 $ 1,000 -99% Dues $ 632 $ 1,000 -37% Aid $ 42,500 $ 150,000 -72% G & A $ 15,468 $ 61,868 -75% Materials Center $ 22 $ 1,000 -98% Promotional Advertising $ 27,924 $ 175,000 -84% Tax Collector $ 3,654 $ 14,610 -75% Total Direct Expenses $ 128,257 $ 567,685 -77% Net income $ 49,311 28% 1 O •+ q > b .+ N n m �M{ V M Z N N n x ^ r �o n m C N N W O m r m vi 6 � m w o a d j O N W V1 W 6' W N M O M V W M W N r m m M O N m o m M m n r m O N W N N l0 N Z j N O rc m r r m in m a � ^ M m M M m M x a w � m n m [O m m ry o m ti a � a a v n o3 r m v m n n � W i(1 M m > n n W LL N K N 1p M lU r m w o m w n r4 � w m o C � W K N t0 VI m m r m „ r N W N m M m m m o N rri m n O N O Z y m ry m N m � m a e m m a m n v ai m o a 'o m n O z m rO1i m ry m a a LL � � N N m v m �o n m Q m m oc� \ N w It �01 RN ce 1M, N f 0, MI, 14 6 m Ln iz 'g I - 0 it'll Lr! w m St Lucie County - Email Results Targeting: Consumer List Subject Line: Escape the Cold in St. Lucie, FL Sent: January 15, 2014 collinson 'nedliia 8Y 1t�r �,,11a '� t+.o rfll � ,+� 1 4III!! ' °^� K ?- ��.?TRI.ai3OP.gn9a �,�1�,�1CUSiu6eai�P.�st'�u;;t'",©pa'Ytcpi�jel IJ Sent: the number of subscribed email addresses in your list Delivered: the number of smalls that are successfully sent to subscribers' inboxes Hard bounce: email addresses that are invalid or otherwise blocked Soft bounce: email addresses that are recognized, but cannot receive email because of a full inbox, temporary unavailable server, or other reasons Mail blocks: the recipient's email service is blocking email from the sending server Abuse complaints: recipients reported an email as spam Unique opens: the number of unique recipients who opened the email Unique clicks: the number of unique clicks on links within the email Unsubscribes: the number of recipients who chose to opt -out of future mailings by clicking an unsubscribe link If you have any questions about this report, please contact Caroline Niziol (cniziol@collinsonmedia.com). Collinson Media & Events 115 Technology Parkway South Suite 250 1 Norcross, GA 30092 Single Mailing Repori:S:CHckthrough °=++"w Lucie (1)remainder _„y•,2014.01.14_St. Subject: Escape the Goldin St. Lucie, FL (~, t Contact Source Name: 2014.01.14_SLLucie (1) remainder - Last Sent: Jan 15, 2014 10.02:19 AM Tracking Level: Unique VMTA Server: mail2673.wllinsonpub.mk13269.com Click Map HTML Body Most Clicked rA Above Avera a >= 33.857 1'"• Below Average (< 33.857) Florida Fl.phace - fort StAucie • Hutchinson Island UPCOMING ST. LUCIE EVENTS 1 1An January 23, 2014 6prn - 9130pin Second Street Dovuntown Fort Pierce 8prn 117 South Second Street Fort Pierce In St. Lucie, Florida —hone to the City of Fort Pierce, the City of Pon St. Lucie and the beaches of Hutchinson Island—atropical getaway is one way to get good use of your flip flops during the winter months. In the last few weeks we've been enjoying sunny skies and temperatures ranAAIng from the ndd-70s to low 80s. The area offers over 21 nllles of beautiful and uncrowded beaches for you to enjoy, And what's even better Is all city- and county -owned beaches are FREEI No parking or admission fees. See afull Ilsling of maweachesi If golf is your asslon, book a tee time at one of our nearlytwo dozen courses —a variety of courses for all levels of play and budgets. See afull listing of courses {r) k}s5;,•Ci,4,IPtst!0.49fL Looking for a day of adventure on water? Catch the big one aboard the IFdti Etce'Bti0 [;?Dl19,229d, a eep seat meHisAing panyboat. Your bait and pole are huludedl And no dayit complete without unwinding with a cold beverage and s nlnnnr of the arnx< tad„ Inral „ waterfront seafood atone of your oureatat diming ots.5ave your seat at n`tNa d b9ay[& G 1128111 0Q, Chuc : aodcthe kiN"FR'2f/5,31 orp I an e 5 ul Nr & TIl.(2n.7/...F. byQ an enjoyyour experience while gazing at beautiful, tropical landscapes, It's flip flop season year-round here in St. Lucie. So take a look at our Hot Hotel Deals and book your trip today —you deserve IU L P St. Lucie always has hotel deals to keep your Get 20%offwhen you vacation affordable. book a room at the newly Whether it's a popular renovated Royal Ina Beach hotel chain or a quaint, Hotel on Hutchinson family -owned property, Island. Mention Pronio we have it all. Code VISIT20 to redeem. M2%T7.NTA;1 Take a tour of Al's Family Farm wet line and packing house and witness what makes Florida famous. You are receving this em all because you have signed up to receive more Information about St. Lurie County. Call Me) 344-8443 to plan yourtrip. M-F, 8a-5p. To manage your subscription, click here. 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