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Home My WebLink AboutTDC Minutes 02122014ST. LUCIE COUNTY TOURIST DEVELOPMENT COUNCIL MEETING Wednesday, February 12, 2014 0 1:30 P.M. MINUTES Members present: Commissioner Chris Dzadovsky, Chairman Marilyn Minix, Roadrunner Travel Resort Paul Taglieri, St. Lucie Mets Chris Egan, Vistana's Beach Club — Sheraton PGA Vice -Mayor Linda Bartz, City of Port St, Lucie Clive Daem, Dockside Inn Commissioner Rufus Alexander, City of Fort Pierce Terissa Aronson, St. Lucie County Chamber of Commerce Members absent: Michelle MacNichol, Perfect Drive Golf Villas Staff present: Katherine Barbieri, St. Lucie County Attorney Charlotte Bireley, St. Lucie County Susan Bellamy, St. Lucie County Also present: Anne Satterlee, Sunrise Theatre Millie Feliciano, Holiday Inn Express Port St. Lucie Tom Colucci, Treasure Coast Sports Commission Zach Shew, Treasure Coast Sports Commission Laura O'Brien, Port St. Lucie Civic Center Jennifer Garrity, St. Lucie County Edward Matthews, Director of Parks, Recreation, and Facilities John Wilkes, Sunrise Theatre I. CALL TO ORDER: Commissioner Dzadovsky called the meeting to order at 1:34 PM. 2. ROLL CALL: Susan Bellamy called roll. 3. SELF INTRODUCTION OF GUESTS: Attending guests identified themselves, 4. APPROVAL. OF MINUTES: The minutes from January 8, 2014 were approved 5. PUBLIC COMMENT: ST. LUCIE COUNTY TOURIST DEVELOPMENT COUNCIL MEETING Wednesday, February 12, 2014 0 1:30 P.M. MINUTES Members present: Commissioner Chris Dzadovsky, Chairman Marilyn Minix, Roadrunner Travel Resort Paul Taglieri, St. Lucie Mots Chris Egan, Vistana's Beach Club — Sheraton PGA Vice -Mayor Linda Bartz, City of Port St. Lucie Clive Daem, Dockside Inn Commissioner Rufus Alexander, City of Fort Pierce Terissa Aronson, St. Lucie County Chamber of Commerce Members absent: Michelle MacNichol, Perfect Drive Golf Villas Staff present: Katherine Barbieri, St. Lucie County Attorney Charlotte Bireley, St. Lucie County Susan Bellamy, St, Lucie County Also present: Anne Satterlee, Sunrise Theatre Millie Feliciano, Holiday Inn Express Port St. Lucie Tom Colucci,'Treasure Coast Sports Commission Zach Show, Treasure Coast Sports Commission Laura O'Brien, Port St. Lucie Civic Center Jennifer Garrity, St, Lucie County Edward Matthews, Director of Parks, Recreation, and Facilities John Wilkes, Sunrise Theatre 1. CALL TO ORDER: Commissioner Dzadovsky called the meeting to order at 1:34 PM, 2. ROLL CALL: Susan Bellamy called roll. 3. SELF INTRODUCTION OF GUESTS: Attending guests identified themselves. 4. APPROVAL OF MINUTES: The minutes from January 8, 2014 were approved 5. PUBLIC COMMENT: Tourist Development Council Meeting 0 February 12, 2014 No public comment made at this time. 6. FINANCIAL REPORT & WEB REPORT: Charlotte Bireley reported that December 2013 revenue was up 12% compared to December 2012. Year to date revenue is up 17%. Charlotte Bireley presented the Monthly Expenses vs. Revenue Comparison Report for Fiscal Year 2012, 2013, and up to December 2014. Report attached. Charlotte Bireley provided the TDC with a report on the activity of the St. Lucie County Tourism web site. Website activity report attached. Charlotte Bireley presented the January E-mail Marketing Results. Reports attached. 7. LAWNWOOD FIELD EXPANSION UPDATE: Edward Matthews presented the Lawnwood Field Expansion Update, Discussion ensued in regards to Vinny-Ball and the New York Mets Spring Training. Katherine Barbieri explained the bid process to the TDC. Presentation attached. 8. SUNRISE THEATRE PRESENTATION: Ann Satterlee and John Wilkes introduced the Sunrise Theatre Presentation. Presentation attached. 9. TOURIST TAX COLLECTIONS & REPORTING -- FOLLOW UP: Charlotte Bireley presented a summary of accounts and collections regarding the Tourist Development Tax. Presentation and report attached. 10. OTHER BUSINESS: Commissioner Dzadovsky informed the TDC of the March meeting being canceled and the next TDC Meeting would be held in April. 11. PUBLIC COMMENT: Laura O'Brien from the Port St. Lucie Civic Center spoke of the weightlifting event that was held with 500 in attendance, the boat show with 60 exhibitors this weekend and the national car club event next weekend. Tom Colucci from the Treasure Coast Sports Commission mentioned upcoming swimming and baseball events. He also discussed the Florida Sports Foundation Page 2 of Tourist Development Council Meeting 0 February 12, 2014 will be submitting two bills to the State of Florida to finance the Sports Commission and the Sunshine State Games, Vice Mayor Bartz made a motion to support the Treasure Coast Sports Commission being funded by state revenue. Chris Egan seconded the motion. Motion passed unanimously. 12. ADJOURNMENT: Meeting adjourned at 2:39 PM, Page 3 of 3 TDC Feb. 2014 Variance P & L Report Actual Budget Budget Bed Tax Revenue $ 73,228 $ 61,750 19% Carry Forward $ 19,262 $ 19,262 0% Interest $ 125 $ 125 0% Total Revenue $ 92,615 $ 81,137 14% Direct Expenses Salaries $ 4,858 $ 5,196 -7% Benefits $ 1,730 $ 2,071 -16% Other Contract Services $ 2,439 $ 1,667 46% Software Support $ - $ 36 -100% Travel $ - $ 583 -100% Communications $ 7 $ 83 -92% Postage $ 4,077 $ 833 389% Printing $ - $ 1,833 -100% Promotional Activities $ - $ 250 -100% Promotional Entertainment $ - $ 250 -100% Office Supplies $ - $ 83 -100% Dues $ - $ 83 -100% Aid $ 7,500 $ 7,500 0% G & A $ 5,156 $ 5,156 0% Materials Center $ 43 $ 83 „-49% Promotional Advertising $ 27,968 $ 14,583 92% 4 Tax Collector $ 1,218 $ 1,218 0% Total Direct Expenses $ 54,995 $ 41,509 32% Net Income $ 37,620 41% YTD as of TDC Year to Date 2014 2/28/2014 Annual Variance P & L Report Actuals Budget Budget Bed Tax Revenue $ 257,857 $ 475,000 -46% Carry Forward $ 96,308 $ 231,138 -58% Interest $ 625 $ 1,500 -58% Total Revenue $ 354,790 $ 707,638 -50% Direct Expenses Salaries $ 20,195 $ 62,350 -68% Benefits $ 8,022 $ 24,857 -68% Other Contract Services $ 3,340 $ 20,000 -83% Software Support $ 9,600 $ 10,000 -4% Travel $ 1,528 $ 7,000 -78% Communications $ 1,200 $ 1,000 20% Postage $ 2,979 $ 10,000 -70% Printing $ 21,156 $ 22,000 -4% Promotional Activities $ 2,593 $ 3,000 -14% Promotional Entertainment $ 762 $ 3,000 -75% Office Supplies $ 8 $ 1,000 -99% Dues $ 632 $ 1,000 -37% Aid $ 90,000 $ 150,000 -40% G & A $ 20,624 $ 61,868 -67% Materials Center $ 22 $ 1,000 -98% Promotional Advertising $ 40,069 $ 175,000 -77% Tax Collector $ 4,872 $ 14,610 -67% Total Direct Expenses $ 227,600 $ 567,685 -60% Net income $ 127,190 36% rag i Vol � R H W pip tn Ln Ill m N 00 a kD M Ln N 00 p t ci O 0 N 1- 100, O Obi � O 3 00 d Ln N co, h N i IQ co N 0 rl H d; LLn N .0000 l0 i iQ 1 r- Lo o d' 10 ol Ln L,D 7i N NH S Ln N 00 '2c 0 0 M M LO O 61 Ln N. 00 'r o 0000) O p F Ln N 00' :? 4 Q 0 0 0 0 Ln 00 00 N Mom' 0 * N. 0000 } Q1 N ^1 Q� a N o w [V 0000 O N mi O o to o { ct m N to N 00 0 N Ly< m -00, H o 0000 Ln in N 00 LLn N 00 rl O d�� 0) :i \ N o S M lD ao { p M ri. O cP t0 Lo O Ln to N 00 M r Ln N co A m ,N-i m w rM co m o m Ln 'd\ m L N 00 Ln Ln N co 0 00 m H N 3 rNi N N H 2a, E ;C I R }- oa 3 4+ 3 as �, an no a Im a' z" 5 m w a z Google Analyiks http:/Awnv.visifsUuciega.com-http:/Ay Go to this report www.visltsuuoiena.com Audience Overview Mar 1, 2014-Mar 31, 201� All Visits 100.00% Overview a Visits 1,000 500 Mar 8 Mar 15 Mar 22 Mar 29 1 New Visitor III Returning' Visitor Visits Unique Visitors Pageviews 14,114 12,188 37,652 Pages / Visit Avg. Visit Duration Bounce Rate 2.67 00:02:03 55.72% % New Visits 83.00% Language Visits % Visits 1, en -us 12,918 JIMEJEW 91,53% 2. an 172 1.22% 3, en-9b 148 1.05% 4. fr-fr 120 0.856% S. fr 108 0,77% 6. en-ca 90 0.64% 7. pt-br 83 0.69%v 8, de -de 57 0.40% 9. zh<cn 50 0.35% 10. es -es 48 0,34% St. Lucie County - Email Results Targeting: General Contact list c o lli n so n Subject Line: Watch the NY Mets Swing into Action Sent: February 19, 2014 13,7151 13.1541 95.91 %I 3881 1731 561 Total,OpenslJilique Opens . Open Rate r � 1131 0.86%1 8.41% Sent: the number of subscribed email addresses in your list Delivered: the number of emaiis that are successfully sent to subscribers' inboxes Hard bounce: email addresses that are invalid or otherwise blocked Soft bounce: email addresses that are recognized, but cannot receive email because of a full inbox, temporary unavailable server, or other reasons Mail blocks: the recipient's email service is blocking email from the sending server Abuse complaints: recipients reported an email as spam Unique opens: the number of unique recipients who opened the email Unique clicks: the number of unique clicks on links within the email Unsubscribes: the number of recipients who chose to opt -out of future mailings by clicking an unsubscribe link 11 you have any questions about this report, please contact Latasia Brown (!brown @collinsonmedia.com), Collinson Media & Events 1 15 Technology Parkway South Suite 2501 Norcross, GA 30092 Single Mailing Reports:Ciickthrough 2014.02.18_St.Lucie (1) remainder i Subject: Watch the NY Mats Swing into Action Contact Source Name: 2014.02.18_Sc.Lucle (1) remainder Last Sent: Feb 19, 2014 10:02:21 AM = Tracking Level: Unique VMTA Server: mail2673.collinsonpub.mkt3269.com Click Map HTML Body Most Clicked Above Average (>=15.6i5) v :. Below Average (< 15.615) lllwf vv'Esn rf A St.wd Florida r I. Pierce • Putt St. tulle 110011nson island 00000 UPCOMING ST, LUCIE EVENTS ,k March 8, 2014 Dovmtovtm Fort Pierce Al arch 14 & 15, 2014 Port St. Lucie Civic Center �omlin t2J D1�� April 4, 2014 Sunrise Theatre In St. Lucle, Florida —home to the City of fort Pierce, the City of Port St. Lucie and the beaches of Hutchinson Island -major league baseball's spring training fever takes overt he month of March. It's when the New York Mets arrive to town to entertain residents and visitors with America's favorite pastime at Tradition Field located In Port St. Lucie. Just minutes away front Tradition Field are dozens of hotels, restaurants and other entertai tinyy activitles to make your spring training experience in Florida a memorable one. To purchase your Mets tickets, ciicki Located less than five minutes away front Tradition Field, is the famous GA'UII a" a tb'/z,�6fi�which offers c artlpionship courses, the PGA Center for Golf learning b Performance and the PGA Museum of Golf. The resort was voted one of the top 75 resorts In the country by Golf Digest. Book a tee thue or walk -In for some practice time at And no vacation without a great every month. to ids MOMMOMMOM nutes 111111 i will ,. `g 1 It's spring training fever time In St. Luclel Bookyour trip today so you don't miss out on the action. Feat"" red 20% Offfor Mets Faits at Perfect Drive Golf Villas. Make it a baseball and golf getaway. Enjoy special savings on a private, fully equipped condo vlllajust a few minutes awayfront PGA Village and Tradition Field, home of the Mets Spring Trainingl � alb St. Lucie always has hotel deals to keep your vacation affordable. Whether it's a popular hotel chain or a quaint, family -owned property, we have It all. S. . .. ep Nate' Laar q esti Cv110cti10h Try 101 S�n�ai Visli the James J. Smith Bonsai Gallery at Heathcote Botanical Gardens in Fort Pierce. You won't believe your eyesl You are receving this email because you have signed up to receive more Information about St. Lucia County. Cali (SOO) 344-0443 to planyourtrip. M•F, Oa-5p. Click here to manage your s,bscriotion. St. Ludt CottntyTourist Dtvtlopm cnt Council 2300 Virginia Aft I Fort Pierce i FL 134982 Clicks By Link URL Link Name Unique Clicks Gross Clicks HTML Unique Clicks HTML Gross Clicks http://wmv.visitstiuciefla.com/contacwww_visitslluciefla, 35 42 35 42 http://newyork.mets.mlb.com/spring Mets 23 30 23 30 http;//www.cityofpsi.com/civic/index.www_cityofpsi_cofr 18 31 18 31 https://fortplercefarmersmarket,comfortplercefarmersm, 18 25 18 25 http://www.visitstluciefla.com/ www_visitstluciefla_ 16 19 16 19 http://www.visitstluciefla.com/Hot_ Hwww_visitstluciefla- 12 16 12 16 http://www.traditionfl.com/ www_traditionfl_coi 9 10 9 10 hltp://www-lraditionfl.corn/calendar-iwww_t(aditionfl_coi 8 10 8 16 http://www,perfectdriveatpgavillage.www_perfectdrivea 7 7 7 7 http:/Avww,pgavillage.com PGA Village 4 6 4 6 http://www.heathcotebotanicalgardeBonsaiGardens 2 4 2 4 htip://www.sunrisetheatre.com SunriseTheatre 2 2 2 2 http://www.heathcolebotanicalgarde Bonsai Garden 1 1 1 1 Averages 112 16 12 i6 Totals 155 263 155 203 RESOLUTION NO. A RESOLUTION PROCLAIMING MAY 3, 2014 THROUGH MAY 11, 2014 AS "TRAVEL AND TOURISM WEEK" IN ST. LUCIE COUNTY, FLORIDA WHEREAS, the Board of County Commissioners of St. Lucie County, Florida, has made the following determinations; 1. Travel to and within the United States provides significant economic benefits for the nation, generating $2 trillion in economic output, with $855.4 billion spent directly by domestic and international travelers that spurred an additional $1.1 trillion in other industries. 2. The travel industry is among the top 10 industries in the 48 states and supports 14.6 million jobs, including 7.7 million directly in the travel industry and 6.9 million in other industries; with 1 out of every 9 jobs in the U.S. depending on travel and tourism. 3. Tourism is the state of Florida's number one industry, responsible for welcoming 94.7 million visitors in 2013 that spent more than $71,8 billion, generating 23 percent of the state's sales tax revenue and employing over 1 million Floridians. 4. The travel industry supports the interests of St. Lucie County, contributing to our employment, economic prosperity, international trade and relations, peace, understanding and goodwill 5. Travel can serve as a catalyst to help move the national and local economy forward. NOW, THEREFORE, BE IT RESOLVED by the Board of County Commissioners of St. Lucie County, Florida: 1. This Board does hereby proclaim May 3-11, 2014 as "TRAVEL AND TOURISM WEEK" in St. Lucie County, Florida and urges the citizens of St. Lucie County to join in this special observance with appropriate events, commemorations and festivals. PASSED AND DULY ADOPTED BOARD OF COUNTY COMMISSIONERS ST, LUCIE COUNTY, FLORIDA BY: CHAIRMAN ST. LUCIE COUNTY TOURIST DEVELOPMENT COUNCIL MEETING Wednesday, February 12, 2014 0 1:30 P.M. MINUTES Members present: Commissioner Chris Dzadovsky, Chairman Marilyn Minix, Roadrunner Travel Resort Paul Taglieri, St. Lucie Mots Chris Egan, Vistana's Beach Club — Sheraton PGA Vice -Mayor Linda Bartz, City of Port St. Lucie Clive Daem, Dockside Inn Commissioner Rufus Alexander, City of Fort Pierce Terissa Aronson, St. Lucie County Chamber of Commerce Members absent: Michelle MacNichol, Perfect Drive Golf Villas Staff present: Katherine Barbieri, St. Lucie County Attorney Charlotte Bireley, St. Lucie County Susan Bellamy, St. Lucie County Also present: Anne Satterlee, Sunrise Theatre Millie Feliciano, Holiday Inn Express Port St. Lucie Tom Colucci, Treasure Coast Sports Commission Zach Show, Treasure Coast Sports Commission Laura O'Brien, Port St. Lucie Civic Center Jennifer Garrity, St. Lucie County Edward Matthews, Director of Parks, Recreation, and Facilities John Wilkes, Sunrise Theatre 1. CALL TO ORDER: Commissioner Dzadovsky called the meeting to order at 1:34 PM. 2. ROLL CALL: Susan Bellamy called roll. 3. SELF INTRODUCTION OF GUESTS: Attending guests identified themselves. 4. APPROVAL OF MINUTES: The minutes from January 8, 2014 were approved 5. PUBLIC COMMENT: