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Home My WebLink AboutTDC 6.10.15ST. LUCIE COUNTY TOURIST DEVELOPMENT COUNCIL Wednesday, June 10, 2015 St. Lucie County Administration Building 3rd Floor Conference Room 2300 Virginia Avenue, Fort Pierce 12:30 p.m. 1. Call to Order....................................................................................................... Commissioner Dzadovsky 2. Roll Call...............................................................................................................................Darius McPhail 3. Self-Introductions............................................................................................... Commissioner Dzadovsky 4. Approval of Minutes from May 13, 2015........................................................... Commissioner Dzadovsky 5. Public Comment.......................................................................................... Commissioner Dzadovsky 6. Financial & Web Report....................................................................................................Charlotte Bireley a. April 2015 Revenue and P & L Report b. April 2015 Monthly Expenses vs. Revenue Comp Report c. May 2015 Website Activity Report 7. 2016 Proposed Budget.......................................................................................................Charlotte Bireley 8. St. Lucie/Martin Regional Waterways Plan...........................................................................Kim Delaney 9. St. Lucie County Airport Marketing Plan................................................................................John Wiatrak 10. Other Business.................................................................................................... Commissioner Dzadovsky 11. Adjournment....................................................................................................... Conunissioner Dzadovsky VISION STATEMENT By 2017, the St. Lucie County Tourist Development Council will provide a greater impact in promoting St. Lucie as a top Florida destination for Eco/Adventure/Agri Tourism; amateur/professional sports; and other known assets, allowing for increased overnight stays. Please note — Meetings are recorded. Anyone with a disability requiring accommodation to attend this meeting should contact the St. Lucie Tourism Office at (772) 462-2130 or TDD (772) 462-1428 at least forty-eight (48) hours prior to the meeting. i B Florida .. P1,Y'iw 'Pottm.Luba • I{t o 6Chill5on Island) Y ST. LUCIE COUNTY TOURIST DEVELOPMENT COUNCIL Wednesday, June 10, 2015 St. Lucie County Administration Building 3rd Floor Conference Room 2300 Virginia Avenue, Fort Pierce 12:30 p.m. 1. Call to Order....................................................................................................... Commissioner Dzadovsky 2. Roll Call...............................................................................................................................Darius McPhail 3. Self-Introductions............................................................................................... Commissioner Dzadovsky 4. Approval of Minutes from May 13, 2015........................................................... Commissioner Dzadovsky 5. Public Comment.......................................................................................... Commissioner Dzadovsky 6. Financial & Web Report....................................................................................................Charlotte Bireley a. April 2015 Revenue and P & L Report b. April 2015 Monthly Expenses vs. Revenue Comp Report c. May 2015 Website Activity Report 7. 2016 Proposed Budget.......................................................................................................Charlotte Bireley 8. St. Lucie/Martin Regional Waterways Plan...........................................................................Kim Delaney 9. St. Lucie County Airport Marketing Plan................................................................................John Wiatrak 10. Other Business.................................................................................................... Commissioner Dzadovsky 11. Adjournment....................................................................................................... Conunissioner Dzadovsky VISION STATEMENT By 2017, the St. Lucie County Tourist Development Council will provide a greater impact in promoting St. Lucie as a top Florida destination for Eco/Adventure/Agri Tourism; amateur/professional sports; and other known assets, allowing for increased overnight stays. Please note — Meetings are recorded. Anyone with a disability requiring accommodation to attend this meeting should contact the St. Lucie Tourism Office at (772) 462-2130 or TDD (772) 462-1428 at least forty-eight (48) hours prior to the meeting. ST. LUCIE COUNTY TOURIST DEVELOPMENT COUNCIL MEETING Wednesday, May 13, 2015 0 12:30 P.M. MINUTES Members present: Commissioner Chris Dzadovsky, Chairman Marilyn Minix, Roadrunner Travel Resort Michelle MacNichol, Perfect Drive Golf Villas Commissioner Rufus Alexander, City of Fort Pierce Paul Taglieri, St. Lucie Mets Members absent: Vice -Mayor Linda Bartz, City of Port St. Lucie Terissa Arronson, St. Lucie Co. Chambers Clive Daem, Dockside Inn Chris Egan, Vistana's Beach Club — Sheraton PGA Staff present: Katherine Barbieri, St. Lucie County Attorney Charlotte Bireley, St. Lucie County Tourism & Venues Darius McPhail, St. Lucie County Tourism & Venues Also present: Eric Liff, Lambert Advisory LLC Dominic Rowe, Lambert Advisory Rick Hatcher, TCSC Raheem Hall, City of Fort Pierce Cathy Gibson, Motorized Kayak Adventures Natalie Neil, PSL Civic Center Kelly Tiger, PSL Civic Center Sandra Bogan, ERD and Oxbow 1. CALL TO ORDER: Commissioner Dzadovsky called the meeting to order at 12:35 PM. 2. ROLL CALL: Darius McPhail called roll. 3. GUESTS INTRODUCED THEMSELVES: Guests introduced themselves. 4. APPROVAL OF MINUTES The minutes from April 08, 2015 were approved. 5. PUBLIC COMMENT: No public comments. 6. FINANCIAL REPORT & WEB REPORT: Tourist Development Council Meeting 0 May 13, 2015 Charlotte Bireley reported that the tourist tax revenue for March 2015 was up 6% compared to March of 2014. Year to date revenues are up 13%. Charlotte reported an increase in website activity of the St. Lucie County Tourism web site for the month of March. She also briefly described the Monthly Expenses vs. Revenue Comp Report and the Revenue Comp Report. 7. Community Redevelopment Area — Port St. Lucie City Center Discussion: Eric Liff briefly introduced himself and partner. Liff then gave background on services and products that his company offered. He also gave examples of the types of work that his company performed. Liff explained that his firm had been contracted by the City of Port St. Lucie to do a study on the use of the Port St. Lucie City Center area. He requested that all TDC members provide him with their contact information so he could contact each of them directly to gather their input for the study. Chairman Dzadovsky urged Liff to contact our planning and development office to get a better sense of the restructuring of planning and development in St. Lucie County. 8. Fiscal Year 2016 Projects & Initiatives: Charlotte Bireley prefaced the presentation that information presented were ideas that either the board had spoken about in the past or ideas she thought would be most advantageous for the TDC to consider. Bireley passed out a handout that consisted of 9 projects or initiatives that the board might consider. • Visitor App • Visitor Study • Port St. Lucie FAM Tour • Event Grant Program • Digital Media Expansion • Comprehensive Eco -Tourism Plan • Port Saint Lucie Webcams • Expand Travel Shows to Canada Markets • Increase grant funding to Treasure Coast Sports Commission Bireley gave a brief description of each of the initiatives and a projected cost for each project. She also stated that these were just ideas and encouraged further input from the board. Charlotte concluded the presentation stating the she would later come back to the board with recommendations and a more detailed cost on each of the initiatives. Page 2 of 3 Tourist Development Council Meeting 0 May 13, 2015 9. Other Business: Charlotte give an announcement of the coming tourism events in the county. Highlighting the Tourism Expo/Chamber Bash at the Fenn Center on May 27, 2015, from 5:30pm-7:30 pm. Bireley also stated that all of 3 of the webcams are scheduled to be running on May 18, 2015 and she will send out a press release announcing where and how the webcams can be accessed and viewed. Charlotte also stated that a number of international writers will be touring the Treasure Coast and surrounding areas on June 2nd. She further explained that Saint Lucie and Indian River County will be collaborating to provide a Treasure Hunt themed tour. Lastly, she announced the Fort Pierce theme Fam Tour that will be taking place the weekend after the international tour. Bireley stated that there will be fishing events, dinners, guided tours all over Saint Lucie County promoting the tourist attractions. It was also announced that the St. Lucie County Tourism has its own Facebook page. Charlotte asked everyone to go on and like the page. Charlotte stated that the page is updated regularly and encouraged all TDC members to visit the page. 10. Adjournment: Meeting adjourned at 1:20 PM. Page 3 of 3 TDC Apr. 2015 $ 4,974 Variance P & L Report Actual Budget Budget Bed Tax Revenue $ 59,760 $ 45,000 33% Carry Forward $ 19,602 $ 19,602 0% Interest $ 42 $ 42 0% Total Revenue $ 79,404 $ 64,644 23% Direct Expenses Salaries $ 4,974 $ 5,366 -7% Benefits $ 1,706 $ 2,202 -23% Other Contract Services $ 350 $ 1,667 -79% Software Support $ - $ 1,792 -100% Travel $ 716 $ 583 23% Communications $ 0 $ 83 -100% Postage $ 1,931 $ 1,000 93% Printing $ - $ 1,833 -100% Promotional Activities $ - $ 250 -100% Promotional Entertainment $ 119 $ 1,083 -89% Office Supplies $ - $ 83 -100% Dues $ - $ 100 -100% Aid $ 30,000 $ 12,500 140% G & A $ 5,156 $ 5,156 0% Materials Center $ 600 $ 83 620% Promotional Advertising $ 1,160 $ 13,750 -92% Tax Collector $ 1,128 $ 1,218 -7% Total Direct Expenses $ 47,839 $ 48,750 -2% Net Income $ 31,565 40% YTD as of TDC Year to Date 2015 4/30/2015 Annual Variance P & L Report Actuals Budget Budget Bed Tax Revenue $ 467,400 $ 500,000 -7% Carry Forward $ 137,215 $ 235,225 -42% Interest $ 294 $ 500 -41% Total Revenue $ 604,909 $ 735,725 -18% Direct Expenses Salaries $ 35,531 $ 64,390 -45% Benefits $ 12,096 $ 26,420 -54% Other Contract Services $ 5,720 $ 20,000 -71% Software Support $ 18,900 $ 21,500 -12% Travel $ 3,709 $ 7,000 -47% Communications $ 318 $ 1,000 -68% Postage $ 8,506 $ 12,000 -29% Printing $ 20,412 $ 22,000 -7% Promotional Activities $ 2,067 $ 3,000 -31% Promotional Entertainment $ 418 $ 13,000 -97% Office Supplies $ 125 $ 1,000 -88% Dues $ 2,803 $ 1,200 134% Aid $ 127,500 $ 150,000 -15% G & A $ 36,092 $ 61,868 -42% Materials Center $ 720 $ 1,000 -28% Promotional Advertising $ 98,796 $ 165,000 -40% Tax Collector $ 8,436 $ 14,616 -42% Total Direct Expenses $ 382,150 $ 584,994 -35% Net income $ 222,759 37% M NU oc z O tI) 5a G O V w z W a X W > W z W W w 0 LLLn m 00 lD m m ® Lr) 00 O 00 a1 ci lD O LLo o ri r, N et Ln 00 d 00 wCD r- d al 61 m r- O 00 al 00 d' r- Lo 1 --i i al et __ O O d' al 1-1 __ O 00 lD m m r- Ll N m m 0 d al N ci' N M l0 m CO M ` cl O Ln 00 r` c0 00 01 o 00 Lr) et r-1 c m ri Ln c! m C$ m d a) M Lr) m \ N N N ri m C) lD N LD m Cf' \ CP' NL\ r -I n m r- m Q0tet\ Ln -1 N O ri A 00 00 m V O O \ d al ri aJ r` 'nO -i a1 O m m ri r` ri O Y On Lr)ri '1 m 00 m m r� O m LD lD wri N N O O 'ch rn m Ln c -I m lO d d' d N N c: Lr; in N O r- N of 00 r\ N rt! 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