HomeMy WebLinkAboutJanuary 29-30 1998 Board of County Commissioners '
St. Lucie County , Purclla~se (~rder No,
2300 Virginia Ave D E PA RT M E N T ~ l'~812520
Ft Pierce FL 34982-5652 t
Telephone: (561) 462-1700
Fax: (561) 462-1704 This information must appear on
all documents and packages
Date: 01 /28/98 PURCHASE ORDER
Vendor: 1479 Instructions:
Jenkins Plaques
900 South U.S. #1
Ft Pierce FL 34950
For additional information contact:
PATTI RAFFENSBERGSR
(561) 462-1453
Eartended
Q~Y U/M Descri~tion Delrver By Umt Price
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188 EA Trophies, Plaques, Awards,.,,~tc::::..(Not Other:w'is~:...Cla O1/29/98 $1.0000 $188.60
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( 4 ) PLAQUES FOR RETREAT @ $ 4.'~`: :J:~EA ~
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SLC BOARD OF CO. COMMISSIONERS JENKINS"P,;
2300 VIRGINIA AVE.RM. 203 9QO;South:l~,~ ~I P~ ~
FT. PIERCE, FL 34982 ' ~ "
PATTY RAFFENSBERGER
462-1453
4 JP79/YOUR LOGO 18.95 75.80
752 LETTERS ENGRAVED 0.15 112.80
0 LEVAN/ABDO/SMITH/ROBERTS 0.00 0.00
The goods and/or services as bilied
hereon have been received in tf~e
quant'tty and quality stated. Q O
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~Mr. DeWitt Beckett, M ger ~ r. Kristen Murtaugh p ~e ~
~ Micco Aircraft Company Associate Vice-President of Northern Campu§es
3100 Airmen's Drive r Florida Atlantic University
~ Fort Pierce, FL 34946 ~ 500 NW University Blvd. qq k~(~ ~
Port St. Lucie, FL 34986
~9!
~,P~r. Edwin R. Massey ~~Ir. Richard J. Herman, President/Managing Director
Indian River Communi ollege Harbor Branch Oceanographic Institution, Inc.
3209 Virginia Avenue 5600 U.S. 1, North ~~t.~QO
/ Fort Pierce, FL 34981 ~ Fort Pierce, Fl 34946
~,~Glayor Robert Minsky ~reg Nelson, President Q~~
121 SW Port St. Lucie BI Indian River Terminal Co ~
~ Port St. Lucie, FL 34984 1900 Old Dixie Highway UJ~
~ ~ Fort Pierce, FL 34946
i~Glayor Edward G. Enns
P.O. Box 1480
,Fort Pierce, FL 34954-14
~•l~r. Bobby Klein c i.tsteve Hoskins, Mayor
Dean, Mead & Mint St. Lucie Village
/ 1903 South 25th Street / 2930 N. Indian River ' ~
Fort Pierce, FL 34947 St. Lucie Village, FL 34946
~ iGfs. Karen Knapp, Chairman S~d~p ~ ~
St. Lucie County School Board District
`2909 Delaware Avenue ~ ~~~p~ ~
Fort Pierce, FL 34947 X
Mr. Alto "Bud" Adams, Jr. ' J~ ~
~ 26003 Ocange Avenue C~ ( I ~ ~Jyri ~ ' ~ I ~ ~b
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~ Fort Pierce, FL 34945 ~ I
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~Paul Perry, Vice-President ~ p~- ~ ~
Sales & Mazketing R D , ~
Pursuit Boat Manufacturing ~ ~ I
~3901 St. Lucie Boulevard . r~,~,Q,l~' ` ~Y~'~
Fort Pierce, Fl 34946 ~~~°f " a~,(~,l-t/
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1~Ir. Gary Cantrell , ~ ~L ,
PresidenbCEO ~1-4Q~d M° U
Columbia Lawnwood Regional Medical Center ~
~ P.O. Box 188 n ~
Fort Pierce, FL 34954-0188 ~ C~ ~o~y
Pete Hegener ` ~y~~ ` O L"
St. Lucie West Deve(op t Corporation ' J~f~
~740 SW St. Lucie West Blvd. ~
? Port St. Lucie, FL 34986 ~ ;4,' ~ ~
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aOARD OF COUNTY N' ~ COUNTY
COMMISSIONERS • ~ • ADMI N ISTRATOR
P
`OR10 DOUGLAS M. ANDERSON
December 29, 1997
Dr. Edwin R. Massey
Indian River Community College
3209 Virginia Avenue
Fort Pierce, FL 34981
Dear Dr. Massey:
The St. Lucie County Board of County Commissioners and staff are planning a"Vision" planning session
to be held on Friday, January 30th at the Fairwinds Golf Course Clubhouse as part of our Strategic Planning
Session. This event, which was instituted in the past two years, serves as a platform to formulate the
strategic planning for the future of St. Lucie County. Last January's session proved to be very successful
as the cornerstone event for the inception of the Inveshnent for the Future campaign. The workshop consists
of a day and a half of information sharing and decision formulation.
On Friday morning, a panel discussion focusing on the future vision of St. Lucie County is scheduled from
9:50 a.m.- 11:10 a.m. The facilitator will be William H. Fruth, author of Where the Money Is. You will
be asked to give a five (5) minute presentation on what you see as the future of St. Lucie County. Following
each panelist's discussion, a full panel discussion will be held interacting with the Board of Eounty
Commissioners. You are invited to a continental breakfast at 8:30 a.m., and following the morning session
you are invited to enjoy lunch and a round of golf to celebrate the opening of the new clubhouse. You are
also invited on Thursday evening, January 29th at 5:00 PM for the dedication of the Fairwinds Golf Course
Clubhouse.
The Strategic Planning Committee staff recommended you as a panelist for participation due to the role that
you play in the community. Hopefully, your busy schedule will permit you to share the day with fellow
community leaders as well as your vision for your organization, and how it relates to plans for St. Lucie
County. Attire is casual as golf is the theme of the day. Please R.S.V.P. by January 9th by calling Patti
Raffensberger in my office at 462-1453.
Sincerely,
Doug1~M. Anderson
` County Administrator
DMA:es97-162
c: Board of County Commissioners
Phil Freeland, Assistant County Administrator
JOHN D. DRUHN, Disrricr No. 1• KEN SATTLER, Disrricr No. 2• PAULA A. lEWiS. Disrrict No. GARY CHARLES, Disrricr No. 4• CLIFF 6ARNES, Disrricr No. 5
Counry Adminisrroror - Douglos M. Anderson
2300 Virginia Avenue • Fort Pierce, FL 34982-5652 • Phone (561) 462-1450 • TDD (561) 462-1428
FAX (561) 462-2131
~
Board of County Commissioners Purchase C)i•der No'
5t. Iiucie County ~ ~
2300 Virginia Ave D E PA RT M E N T ~
Ft Pierce FL 34982-5652
Telephone: (561) 462-1700 "Th?s i~~torn~ation must appear on
Fax: (561) 462-1704 all documenks and packages
Date: 01 /28/98 PURCHASE ORDER
Vendor: 23997 Instructions:
JARO Planners
1407 SE Village Green Dr
Port St Lucie FL 34952
For additional information contact:
PATTI RAFFFsNSBfiRGER
(561) 462-1453
Extended
U~ Descri~tion tDelrver By Umt Pnce Prirc.ce:i
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pLANNING SERVICES ' $960.00
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2300 Virginia Ave , , ;
Ft Pierce FL 34982-5652 ~~der~l ~mptdy~~`s td€~r~~it~~~fi~+bi'~: S~~fSC~C~~~~r; ;
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Page
• PURCHASE ORDER N° 13 7 6 C
• CHANGE ORDER, REQUEST FORM '
n Requisition No.:
Vendor Name S~QO t"~,~-S Purchase Order No.: Rgl o~ S I~
Change Order Request No.: I Change Order Requ st Date: q g
Dept/Div: ~o . Contact Person:
REQUEST THE FOLLOWING CHANGE TO THE ABOVE PO (~X" THE APPLICABLE BOXES)
Unft Price:
Item No: From: $ To: $
Item No: From: $ To: $
Item No: From: $ To: $
~ Order Quantitty
Item No: From: a~e0 To: jlOb ~
Item No: From: To:
Item No: From: To:
~ Add Item:
Item No: Qty: UOM: Unit Price: $
Description of Item: Commodiiy No:
Account No: Location Code:
~~~1~~~~1~~~~~~~~1~~~~~~~~~~~~~~~~~~~~~~~~N~~~~~~~~~~~~~~?
Item No: Qiy: UOM: Unit Price: $
Description of Item: Commodity No:
Account No: Location Code:
N~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~1~~?
Item No: Qty: UOM: Unit Price: $
Description of Item: Commodity No:
Account No: Location Code:
~ Cancel Purchase Order (only if entire order has and will not be received):
Reason:
Close Out Purchase Order:
~ ftem No: From: $ To~
Item No: From: $ To~
Item No: From: $ To~
Item No: From: $ To:
" This should be the final amount in voiced agarnst this item.
Other Changes:
~
REASON FOR CHANGES (TO BE COMPLETED BY REQUESTING DEPT/DIV):
~l~l~ l~ l~!~.~
Department Approval Purchasin irector
WhiteNendor Canary/Order Copy Pink/Purchasi~g Gold/Accounting
FEB-il-98 WED ~2:04 FLOWER.C~ART ~~~~1~7 P•@~
~
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14~1'~ ~.E. ~L~..A~~E ~~~~I''+I
~''O~T' ST. LXTCIE 349~2
56l-337-9848 SAM~ FUR FAX
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FLACE: F.A~~.tW~NDS
PI.A11TN1N~ ~'~'REAT ~'O'~'AL: $ X,100.40
THANK XaII
ndlo~ Services as bn~ih
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`1e~eon ua~~ty stated.
a~anticy and q 1NC-`
3A1'wTE ROWLE~ # ~ ItiS
P ~ • COM~-~
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~g~~ed
MISSION STATEMENT
SERVICE DELIVERY--CITIES OR COUNTY
URBAN FORM
LAND USE
GROWTH MANAGEMENT
ANNEXATION
ECONOMIC DEVELOPMENT
TOURISM
INFRASTRUCTURE/STATUS
CHARTER
IMPACT FEES
PUBLIC FINANCE
f
STRATEGIC PLANNING SESSION NOTES
PANEL DISCU5SION
JANUARY 30, 1998
Mayor Ed Enns
Annexation - Let cities provide services
Future in tourism/beaches.
Re-build the cities,look to cities for re-growth (not
county) .
Councilwoman Jane Rowley
Planning for qrowth in PSL, add light industrial.
Responsible qrowth, infrastructure.
Establish a"Collection area", not a PSL downtown.
Bobby Klein
Public/Private partnerships
Governmental Partnerships
New business concern- lack of disposable income.
Industry should increase.
Dr. Ed Massey
Beautification
Government should work with Cable & Telecommunication -
Information highway.
Increase the number of high graduates (adults without
diplomas)
Programs to benefit local industries.
Unique scientific community.
Alto Adams, Jr.
Haven't developed culture.
Expand the industry we have.
Create wealth to pay for services, more industry.
Charge impact fees.
Gary Cantrell
Health care is 6th largest, more growth will occur.
"Hospital without Walls" - Change treatment modes.
25$ kids - no coverage - address this.
#1 (per capita)in State - HIV.
Gene Wallace
Available labor pool for aircraft
manufacturing,currently underemployed
Good quality of life.
Industry w/o "Heavy" aspects.
Training programs.
Greg Nelson
Technology to improve harvesting.
Efficient producers.
Global economy.
Port future linked to cities.
Paul Perry
Fla. leading in boat manufacturing.
Employment problems - high turnover
Pete Hegener
Expand educational system.
Sports Hub, including manufacturing sport equipment
Research Hub.
Publicize within State.
Create east-west transportation corridor, including
port, airport.
Saltzer
Entertainment possibilities.
Specialty stores at OBM.
PSL - light industrial.
Airport - light industrial.
Working together.
Sheriff Bobby Knowles
Dealing with juveniles who will be problems as adults.
Expand jail facilities.
Improved technology.
Law enforcement works together, set aside differences.
Kristen Murtaugh
3000 -5000 students in 2010.
"Transparent" degrees for Comm. College & 4 yr
Colleqes.
Education in homes.
Nursing programs/Community health.
Queen Townsend
Continuous need for change.
Partnerships, dual enrollments with IRCC
Competition in education.
Transfer to information age/re-tool/technology.
Higher expectations/standards
SAT score at 1000 by year 2000.
PtlR~HA~E ORDER N° 13 7 8 8
CH~4IVGE aRDER REQUEST FORM
Requisition No.:
Vendor Name C~V(,,y~.~'t.~x.o ~~-i-~.Q.S Purchase Order No.: ~g/ 0~~~0
Change Order-eq~uest No.: Change Order Re est Date: a- -4
Dept/Div: ~ . ~YY~i,M..l.S~lc~l..dtiU Contact Person:
REQlOEST THE FOLLOWING CHANGE TO TNE ABOVE PO (~X" THE APPLICABLE BOXES)
Unit Price:
~ Item No: From: $ To: $
Item No: From: $ To: $ t~
Item No: From: $ To: $ ~V~
Order Quantity: ~ ~
~ Item No: From: To: ~ ~ \
Item No: From: To: _ ~ ~
Item No: From: To:
~ Add Item:
Item No: Qty: UOM: Unit Price: $
Description of Item: Commodity No:
Account No: Location Code:
~~~~~~~~~~~~~N~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Item No: Qty: UOM: Unit Price: $
Description of Item: Commodity No:
Account No: Location Code:
~~~~~N~~~~~~~~~1~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Item No: Qty: UOM: Unit Price: $
Description of Item: Commodity No:
Account No: Location Code:
~ Cancel Purchase Order (only if entire order has and will not be received):
Reason:
Close Out Purchase Order:
Item No: ~ From: $ ~.Q~ To: $t~ ~
~ Item No: From: $ To:
Item No: From: $ To:
Item No: From: $ To:
This shou/d be the final amount in voiced against this item.
(~ther Changes: ~e~~_~~ . ~I - • „ L . ~ ~ O~
~ ~.,~L ,L/J1l,W1V ]el'+~A.i-~~~
~~~?l.S~'~1 fF0 CHANGES (TO BE C
Ma~IAmED BY RE~UESTING DEPT/DIV):
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Dnpartm~r+~ Ilpproval Purchasing Director _
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WhiteNendor Canary/Order Copy Pink/Purchasing Gold/Accounting
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. 1 1S , FCTTURE OF COUNTY GOVERNMENTS/LANCE deHAVEN-SMITH
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2:15 FORMULATION OF A COUNTY NIISSION STATEMENT/LANCE deHAVEN-SM1TH
~
~ -
3:00 BREAK
3:I5 BOARD DISCUSSIONBOARD CO1vIlKENTS
4 IS GOLF COURSE TOUR
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. ~ ~ 'rd.30 ..`RECEPTION .
;
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~5:30 CLUBHOUSE DEDICATION `
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FRIDAY. JANLJARY 30
~ ~ , ,8 30 ,a~:., . CONf1NENTAL BREAKFAST
9:00 BILL FRUTH, AUTHOR OF "WHERE THE MONEY IS"/IIJTRODUCTION BY PHII.
FREELAND
9:40 BREAK
9:55 PANEL DISCUSSION AND BOARD DISCUSSION- MODERATOR- BILL FRUTH
"FCTTURE VISIOIJ OF ST. LUCIE COUNTY"
PANELISTS: ~AYOR EDDIE ENNS, CITY OF FORT PIERCE
vCOUNCILWOMAN JANE ROWLEY, CTTY OF PORT ST. LUCTE ~
~OBBY KLEIN, CHA~IRMAN, ST. LUCIE CHAMBER OF
CONIlv~RCE
~ ~5R ED MASSEY, PRESIDENT, INDIAN RIVER COMM. COLLEGE
./AI.TO ADAMS JR., ADAMS RANCH
~ARY CANTRELL, CEO, COLUMBIA LAWNWOOD HOSPTTAL
~ , MANAGER, MICCO AIltCRAFT CO.
G NELSON, PRESIDENT, INDIAN RIVER TERMIl~iAL CO.
~~UL PERRY, VICE PRES., PURSUIT BOAT MANLJFACTURING
~ ,~ETE HEGENER, ST. LUCIE WEST DEVELOPMENT CORP.
~tAUREEN SALTZER GAWEL, PUBLISHER, TI~ TRIBIJNE
„8'HERIFF BOBBY KNOWLES, ST. LUCIE COUNTY
r.~-~ y,;.t~':~ r;_>.: KRISTEN MURTAUGH, ASSOC. V.P. , FL. ATLANTIC LJrTIV.
~
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QLTEEN TOWNSEND, ASSOCIATE SUPT. FOR CURRICULUM, ST.
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` ~ t~~`~~~~ ' fi } $g} ~ r h . ~ LUCIE COUNTY SCHOOL DISTRICT
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11:45 ` , , r ~ ;CONCLUSION/SUNIlvIARY/DOUG ANDERSON
,pfa i• yb.:
NOON SCRAMBLE GOLF TOURNAMENT
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STRATEGIC PLANNING SESSION
Januarv 29-30,1998
Countv Commissioners C ~nmission Assistants
~mm. Gary Charles, Sr. ~
~,a.~~ . Paula Lewis a bara Felton
vComm. John Bruhn ~da Brown
~,e"omm. Ken Sattler ~u Dunleavy
Comm. Cliff Barnes ~anne Holcomb
Administration M~
~s iuito Control
.d~oug Andersan a/Jim David
Freeland
atti Raffeqsberger A W~~
im Cummings
„Itoger Shinn (Maintenance) ~ ~ ~„~,~k-
Countv Attornev M a ement and Bud et
Dan McIntyre rvey Lincoln
Port and Air ort Authori
urtis Kiag
~ack Karibo
~Ut'lities Services ~
vgill Blazak n ~ ~
(.u'~~
~t~ire Services „A ~ -
~
~/Jack Doughney 0
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Automated Services ~ , ' + l n I, , , -k,,
~,B'ob Searl ofa- ~
Communitv Develoument
.,~ay w~ny ~.k-
~`~`,a""
Central Services
~ ick Dragash
P~ rlic Works
wlins Collerain
~erk of the Court
We Delgado
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PURCHASE ORDFR ~ :
CHANGE ORDER REQUEST FORM
Requisi6on No.: ?
, r
Vendor Name Purchase Order No.: - ~
Change Order Request No.: ~ Change Order Request Date:
Dept/Div: Contact Person:
REQUEST THE FOLLOWING CHANGE TO THE ABOVE PO (~X" THE APPLICABLE BOXES)
Unit Price:
~ Item No: From: $ To: $
Item No: From: $ -To: $
Item No: From: $ To: $
Order Quantity:
y
~ Item No: From: To: e,`~
Item No: From: To: ~ ~
Item No: From: To:
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Add Item: ' '
~ Item No: Qty: UOM: Unit Price: $
Description of Item: Commodity No:
Account No: Location Code:
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Item No: Qty: UOM: Unit Price: $
Description of Item: Commodity No:
Account No: Location Code:
~~~~~~N~1~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~1~~~1~~~~~~~~~~~~~?
Item No: Qty: UOM: Unit Price: $
Description of Item: Commodity No:
Account No: Location Code:
~ Cancel Purchase Order (only if entire order has and will not be received):
Reason:
Close Out Purchase Order:
~ Item No: From: $ To: $~t
Item No: From: $ To:
Item No: From: $ To:
Item No: From: $ To:
This should be the final amount in voiced against this item.
Other Changes:
~
REASON FOR CHANGES (TO BE COMPLETED BY RE~UESTING DEPT/DIV):
f
y
Department Approval ! Purchasing Director
White/Vendor Canary/Order Copy PinklPurchasing Gold/Accounting
- ~ .y ~ . _
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Boaxd of County Commissioners '`P~trchase CJrd+~r No:
st. ~Lucie County R E C E I V I N G C 0 PY ' P98 ~ 20~3
2300 Virginia Ave
Ft Pierce FL 34982-5652 '
Telephone: (561) 462-1700 This information must appcar on
Fax: (561) 462-1704 all documents and packages
Date: 12/29/ PURCHASE ORD
Vendor: 4767 Instructio :
Anchor Rental
2835 So Us #1
Ft. Pierce L 33482
or additional information contact:
Patti Raffeneberger
(561) 462-1453
F~tended
Qty U/M escr~ption Deliver By Unit Price pnce...
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6 EA Cafeteria And Kitchen E uip.~ne`rit.:. 12/31/97 $8 . 0000 $48 . 00
Rental of 6-60" round tables ,@',: 8':QOe..':"?:<.
For Strategic Planning Ses..s%.oii:;;:'
0 01 ':121
tl 4 ~ O:.Q:;:;10 0 ,::::`RPADMId:::. $ 4 8. 0 0
R9851741 B 98
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feteria And Ki:tchen;;::Eqiaip..eri. ; ' .1:2/3].%9'7. $9 S
6 EA Ca
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Rental of 6 60 t?b .
R9851741 B 98 001 3r~10, 544t3;0 1LJ0 ` RPADMld $57.00
1 EA Transportatzo~c O~ G~od (~r.eilhtJ 1?/~II97 $30.0000 $30.00
; 0
RP.~MN S30 0
R9851741 B::98 00..1.. 10.... 'S44:D00 10. .
Ship The Preceding Items To: ; ?
County Administrator's:,Office -
2300 Virginia Ave. ~ ~
. ;
;
Roger Poitras 3rd Fl~r
_ _ . ;
Fort Pierce F 349~2
PLEASE SEND VOICES TO: TOTAL: $135.00
St. Lucie C unty Finance Department
2300 Virginia Ave , , ,
Ft Pierce FL 34982-5652
F~d~eral Emplayers ~d~r~t~~~c~ti~n: 59 ~+~aC}~~5 `
~ ~t~t~ ~~le~ 'f~~ ~~c:~rrrp~i'ar~ +56-O~~Q'~'~~~7TM~~C
Indicate items received and send this
page to Finance as a paymeat request.
Purchasing Director 1
Page
.
Board of County Commissioners Purchase Order No.
s~. Lucie County D E PA R T M E N T ' P9812063
2300 Virginia Ave
Ft Pierce FL 34982-5652
Telephone: (561) 462-1700
Fax: (561) 462-1704 This information must appear on
PURCHASE ORDER ~ documents and packages
Date: 12/29/97
Vendor: 4767 Instructions:
Anchor Rental
2835 So Us #1
Ft. Pierce FL 33482
For additional information contact:
Patti Raffensberger
(561) 462-1453
F~tended
Qt3' U/M Descnption Deliver By Unrt Pnce Pnce
. ..4 ...ti .........~7
v::::::n
....M1 .
.
.................:.v:::
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6 EA Cafeteria And Kitchen Equipmeri:t,, 12/31/97 $8 . 0000 $48 .00
Rental of 6-60" round tables:;@':;S8:a:0e.a::;..
For Strategic Planning Sessioii
R 9 8 51741 B 9 8 0 01 '.:121
fl: 5 4 4 O;O:.Q:;:::10 0': RPADMN.:;. $ 4 8. 0 0
; : :
6 EA Cafeteria And K~,:tchen:::;Eqi~ipment ' 1:~%3:3,j9`7.. $9.5000 $57.00
,
Rental of 6- 60" table~:].otY~S` t~ $9.5.O.ea:. ` ' `
;
R9851741 B 98 ~O1 12~(} ~44:T3:00 1Q0::: ~:.:RPADI~9N $57.00
1 EA Transportation O~:~ootis fFreight):: 12~~I/97 $30.0000 $30.00
:
;
R9851741 B 98.: 00J.::.:. 1210 5~#4000 1Q~ RPAAMN $30.00
,
,
Ship The Preceding Iteins To:
County Administrator~s:::Office
; ; >
2300 Virginia Ave.
,
'
Roger Poitras 3rd Floc~r
;
~
; : . ;
Fort Pierce FL 3498~ ` " '
PLEASE SEND INVOICES TO:
St. Lucie County Finance Department TOTAL: $135.~~ ~
2300 Virginia Ave ~
Ft Pierce FL 34982-5652 " ; ; `
F~d~r~l Em~1c~?~t~t~s [d~rlti~'i~~~itir~, ~~~.~~t~Of~~~ ;i
~t~t~ S~le~ T~x E~em~~iot~. ~5-U~y~1'~73~~5~~ i
Purchasing Director
Page 1
. .
• ~ c INTERNAL
~ ~ ~ REQUISITION
~
• • AUTHORIZATION DACLERKUT PAGE
P' Not To Leave Department
~ , C~~SV~I-CI.I(YU ~ NUMBER N
DEPARTMENT: FUND: C~I ' ~d ~O " ~~y00Q - /DD
P~ ~ 1 ~ REQUISITICN
DATE
DELIVER TO:
REMARKS: F'""""`"hv ~~~""'^"'~i1'
SUGGESTED VENDORS:
NUMBER NAME Yle SOLESOURCE
~1 `t7~7 ADDRESS oZSa~ , I P~l1Jif[. '3~9~a-
NUMBER NAME
#2 ADDRESS EMERGENC~
PURCHASE
#3 NUMBER NAME
ADDRESS
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UNIT PRICE UNIT PRICE UNIT PRICE
0 ~~1.. Talu~c 8
G G o" T ~5 - s
PRICES ESTABLISHED BY: ~
/3~~-
VENDOR
REPRESENTATIVE
#1 N2 1#3
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REQUESTiNG PERSON DEPARTMENT HEAD
OR AUTHORIZED f'ERSON ONLY
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MEMOR NDUM 98-10
TO: BOARD OF COUNTY COM IS I E S
FROM: DOUGLAS M. ANDERSO , UNTY ADMINISTRATOR
DATE: JANUARY 12, 1998
SUBJECT: STRATEGIC PLANNING SESSION - JANUARY 29-30, 1998
As you know, our next Strategic Planning Session is scheduled for January 29 and 30 at
Fairwinds Golf Course Clubhouse. Attached is a draft agenda for your review. If you have
any proposed suggestions or changes, it would be helpful to us to have your comments
back to me by Thursday, January 15.
Thank you.
DMA:98-10
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TOURISM 2000 MISSION STR.ATEGIES.
A STUDY OF NEW FINANCIAL APPROACHES FOR PROGRAM INVESTMENTS IN THE
FUTURE.
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M E M O R A N D U M
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V) : TO: Board of County Commis i
FROM: Douglas M. Aaderson ounty
Administrator
OR~O~ DATE: January 14, 1998
SUBJECT: Strategic Planaing Session
The attached letter was sent to both cities' officials notifying
them about this meeting. The list of individual names is included
in this memo.
CITY OF PORT ST. LUCIE ~
Councilman James Anderson
Councilman Ron Bowen
Councilwoman Mary Ann Cernuto
Councilwoman Jane Rowley
Mr. Don Cooper
CITY OF FORT PIERCE
Commissioner Reggie Sessions
Commissioner R. Duke Nelson
Commissioner Bob Benton
Commissioner Mary Ann Bryan
Mr. Dennis Beach
*
January 13, 1998
Councilman James Anderson
121 SW Port St. Lucie Blvd.
Port St. Lucie, Fl. 34984
Dear Councilman Anderson,
You are invited to attend a St. Lucie County Board of County Commissioners Strategic Planning
Meetuig to be held on January 29 and 30 at the Fairwinds Golf Course in our new clubhouse. It will
begin with a ribbon cutting for the clubhouse at 8:00 AM on the 29th and adjourn at noon on the
30th.
Several County departments will make presentations on subjects that affect the future of the County
such as quality of life issues and joint ventures. The agenda will be available within the next week.
I hope you will consider attending some or all of this meeting. If you are unable to attend all of it,
we urge you to come for the first portion from 8:00 AM to 12:00 PM on Thursday, January 29th.
If you have any questions, please call the County Administrator's office at 462-1450.
Sincerely,
Douglas M. Anderson
County Administrator
c: Board of County Commissioners
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I'M PUTTING YOU IT'S LIKE WOF~K
ON THE STRATEGIC (3UT CJITNOUT THE
PLANNING TEAM. SATISFACTION OF ~
ACCOMPLISHING
ANYTNING.
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YOU'RE NEW. 50 WE HAVE MEETLNGS
LET ME EXPLAIN AN~ TALK A60UT
NOW THLS WOF1K5. THE COMPANY'S
STfiATEGY IN VAGUE
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TERMS.
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OURSELVES THAT (.,.~E'RE ~ OUR OPINIONS WILL
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THINKERS WNO SLT ~ WE FEEL IMPORTANT. j
AROUN~ COnPtAINTNG. ~ WE FEEL Al-IVE II ~
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TNEN WE SNAP OUT I LIKE ACTUA~~Y,
OF IT AND MAKE MA1(ING WE USE
vLEI,~GRAPNS TNAT VIEW- ~AST YEAR'S
SAY WE SHOULD KEEP GRAPHS. VLEWGRAPH
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Presentation by Trina O'Brien, St. Lucie County School District
"The Quality of Life in St. Lucie County"
~„r
January 29, 1998
Introduction by Philip Freeland
Assistant County Administrator, St. Lucie County
As you will hear later this morning, St. Lucie County is becoming a leader in scientific
research in many areas, including the natural and marine environment as well as agriculture.
The new United States Department of Agriculture Research Center being built near our IFAS
Center, just west of I-95 and north of Okeechobee Road will bring with it approximately
ninety new employees and their families. When this facility opens next year, we will have a
major new presence in Florida in terms of scientific research and higher education.
Our Chamber of Commerce, members of City and County government, the School District
and the Board of Realtors combined eResearch C n
er who w 11 be moving hereutThisLucie
County for the new employees of the
presentation on the best qualities of life in St. Lucie County will be shown to you today
because we think it exemplifies the finest elements of our community in a concise, positive
and professional promotional package.
~ The organizations that put this presentation together should be commended, not only for the
content of the presentation but for working together to develop an important new mazketing
tool for the County. This effort will be successful in bringing new Research Center
employees to St. Lucie County and will work in a number of other situations to show the best
St. Lucie County has to offer. This presentation will be put on CD-Rom and video cassette
with a narrative for future use by many agencies.
We intend to tailor this presentation to our new economic development program, the School
District can give it to new residents who seek out school information from the District, the
Board of Realtors and local real estate T~of Commercec anbg e~the present t on~to ng clients
property in the County and the Chambe
prospective businesses that want to locate in the County.
We would especially like to thank Trina O'Brien, Information Specialist, from the St. Lucie
County School District, who put the actual presentation together and who will present it to
you this morning. I think you will see that the presentation conveys the essence of what we
are dealing with here today and tomorrow the quality of life in St. Lucie County and how
we can manage it.
I would now like to introduce Trina O'Brien, who will give the presentation on the Quality of
Life in St. Lucie County. ,
~
:
'~rr INVESTMENT FOR THE FUTURE- UPDATE
The Investment for the Future initiatives were developed by the St. Lucie County Strategic Management Team
in early 1997. They are part of an ongoing strategic planning process being undertaken to identify, anticipate and
lay the foundation for resolving problems and issues the County will face as we continue to deal with increasing
service dernands in a climate of limitsd resources and rapid growth The planning process is intended to (1) bring
a long term perspective and approach to the resolution of problems and issues and to (2) inform and shape the
decision making process as we address immediate issues. As such, it is tied directly to the annual budget and five
yeaz capital improvement planning process.
On February 6-7, 1997, the County staff met with the County Commission in their first Strategic Planning
session. At this two day gathering, the County's major issues were discussed and a list of needs developed, as
well as general consensus on the direction ihe County wantsd to take to solve pressing problems. Staff committed
~ re~rn in May with solutions and a set of goals for consideration by the Board On May 8-9, 1997, the County
held this Strategic Planning workshop where the Investment for the Future initiatives were presented. The
package of eleven decision issues were directed at quality of life in St. Lucie County. The capital program
packages included:
1, Repair of bridges and reconstruction of roads supported~brty~a by
to~r~ ~~e sur tax.
2. Widening of Midway Road and South 25th Street, supp ~ b~ MSTU.
3. Stormwater Management for the unincorporated area, suppo y
4, Repairs to the Thomas J. White (Met's) Stadium supported by the tourist development tax.
The general fund package included the following specific operational projects supported by utility and cable
television franchise fees:
1. Accomplishing badly nceded capital facility maintenance Projects.
2. Initiating a fleet management program.
3. Preparing a water and sewer master plan.
4, Improving the status of the county's operating reserve fund
5. Making capital improvements to county pazks.
6. Meeting increasing operating costs to maintain quality service levels for existing services.
Taken together, the eleme,nts of the Investment for the Future package were intended to provide a foundation for
sound economic development and an improved quality of life in St. Lucie County.
On June 17,1997, public hearings were held on the six revenue streams necessary to implement the Investment
for the Future package. These included:
1. A fourth cent Tourist Development Tax
2. A five percent cable franchise fee for the unincorporated area
3. A one cent local government infrastructure sur tax (referendum for voter approval)
4, An expanded Municipal Services Taxing Unit for stormwater management
5. A five cent increase in the local option motor fuel tax
6. A six percent electric franchise fee for the unincorporated azea
The Board approved all of the above, with the exception of the five cent motor fuel tax. There they approved a
ri,vo ce~t increase. Subseque,~t negotiations with the local electric companies resulted in a five percent franchise
fee and the referendum for the one cent infrastructure surtax was defeated on December 2, 1997. The total
:
~ As statad eazlier, the Investment for the Future initiatives were developed to try and resolve~prlo~ 1e
~b tes in
existed for quite awhile and to plan for the future of St. Lucie C~ ov men that will enhance them, ~nProve
S~ Lucie County that it becomes essential to embark on making p
our quality of life and provide economic support for residents. We want to gain the ~ss will continu and
impress upon the~n that this government is worldng FOR them. The strategic planning p
eventually involve more people in an effort to work with residents to gain tlieir inPut. We are pleased with the
progress so far, and plan to keep the momentum going•
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~ QUALITY OF LIFE
Quality of life is foremost on all of our minds. Improving it is the driving force in most of
our decisions. It is the reason that we move from one town to the next, upgrade jobs and even
purchase a new home. We want the best for our families whether it be good schools, the n~ost
modem hospitals, pazks and recreation for the kids or libraries. Usually we're willing to do
whatever it takes for their happiness and well being.
Government should be deeply involved in doing whatever possible to create a
responsiveness to the needs of its constituents and work towazd creating opportunities that will
enable them to improve that quality Fxperience has shown that those azeas that provide the most
~ aze the areas that also attract new business and industry•
There are many things that we can do to provide the quality that we are all searching for.
It should begin with our first contact with the pubtic by being sure that all requests for assistance
aze handled promptly with courtesy, patience and interest. There are a number of projects that aze
currently being conducted in our everyday business operations tl~at are accomplished wit}r no
additional tax payer expense. Staff in Community Development, Leisure Services, Port and
Auport and Public Works are currently involved in a number of these projects. Being responsive
to county needs and providing solutions at a reasonable cost is our foremost goal. It's clu~rently
called "getting the biggest bang for the buck." I've never cared for that phrase, I'd prefer to use
one coined by my wife Aleta, "giving a golden extra."
~
_ . ~
By giving the "golden extra" St. Lucie County has been able to attract additional business
and reseazch operations to the county. Three outstanding examples aze Kraf} Gardens which has ~
established a new operation on King's Highway, Orchid Island Juice on U. S. #1 and the biggest
plum of them all, the U. S.D.A. Lab that is being built on Rock Road. All of these organizations
liked the progressive nature of the azea and the enthusiastic way government helped them solve
their problenas. Counties that were our competitors included Browazd, Indian River, Highl,ands,
Orange, Polk and Collier.
A responsive govemment that provides a good infrastructure as well as an attractive
setting with family opportunities will always create a county that ranks high m the most desirable
places to be. County residents work hard for their living and they deserve ali of the support that
this government can give. They deserve the "golden extra."
~
. ~
:
QUALITY OF LIFE PORT FOCUS
There are several actions and plans in the works for the port that, in one way or
another, have an effect on our quality of life.
As you are aware, in 1997, the County was successful in purchasing 20 acres of
property located on the recreational end of the port. The purchase of this property,
which is now known as Harbour Pointe, was the first major u~p~e ofl 97,ltheg
the communities desire of having a mixed-use port. In the s
community had it's first opportunity to experience the beauty of this property
when the American Wind Symphony came to town to e~r~
500 showed p the first
included a variety of songs about life on the water. Ov ,
night to hear the concert and experience the beauty of the pro p
With ent 1 of tion
on the Indian River Lagoon. All appeared to have a great tim p Y
refreshments on hand.
Efforts are underway to secure funding to dredge Taylor Creek oaac ommod ae al
design depth of -14 mean sea level. The dredging is necessary
Tall Ship docking facility proposed for the Harbour Pointe property. Many of
these ships require a depth of 10 to 12 feet. As this wate et n de h alon tthe e
C-25 drainage canal, Taylor Creek presently averages 6 fe p g
centerline at mean low tide indicating that 5 to 6 feet of material has accumulated
in the channel since 1960. Since Taylor Creek was originally established for
the South Florida Water Management
upland drainage and hydraulic reasons,
district will be participating in the work, contributing $500, 000 to the dredging
project. The remaining funds for the $1.1 Million project will come from a
$250,000 - 50/50 matching grant from the Florida Departme nWta f Transportation,
and participating funds from businesses located on the wat y
Also in 1997, the Authority was the recipient of a$1 •2 M
lan for a new e trance to
grant from t
he Sta
te o f F l o r i d a t o p u r c hce w 11 en
e r the port on the north end from
t
he po rt. C o n c e p t
u a l l y, t
h e n e w e n
t
r a
n
U. S. 1 w i t
h a fl y-over design that crosses Old Dixie Highway and the FEC
Railroad at a point just south of the Taylor Creek Marina. of eic
eat onal and
new entrance will become the cornerstone for the developm
tourist facilities to be located on the north end of the port.
'~r
k
During 1997, staff was busy providing the Department of Environmental
Protection with the necessary background data need to amend the County's
submerged land lease at the north dock so that Princess Cruise Lines could operate
a 148 foot cruise ship from the dock. Staff was also busy securing DEP and Corps
permits to make the necessary improvements dockside and upland of the dock to
accommodate the cruise operation. We have just recently learned that the-ship,
which was specially constructed for our operation, is now afloat and harbored in
Ft. Meyers ready to begin operations this coming fall. We will begin constructing
improvements to the dock and parking areas in March, 1998. Improvements to the
dock include the installation of 6 dolphin pilings for mooring the new cruise liner,
an additional 10 pilings on the inside of the dock to accommodate the St. Joe's
dinner boat. New fire and potable water lines and dock railing will also be added
to the facility. Land side improvements feature a new landscaped parking area for
cars and buses, and operations office for the cruise line.
As you may be aware, the year 2001 marks the l 00th birthday of Fort Pierce.
As part of the centennial celebration, we have been working with the American
Sail Training Association to participate in a Tall Ships race that is proposed to
begin in Key West, continuing to Freeport in the Bahamas and ending in Fort
Pierce. As many as 15 to 30 ships of various classes and sizes will typically ~
participate in this type of race. We're betting that the race along with other
planned local activities will be a great experience for sailors and citizens alike.
Other ships interested in visiting and/or wintering in Fort Pierce include the
"Clipper City", the `Blue Nose", the "Voyager", the Rachel B. Jackson, and the
+ `Bounty".
We have recently been in contact with a representative from the British Embassy
to discuss the possibility of one of their Royal Navy ships calling on our port for a
: 5-day rest and recuperation stay. The vessel would be a 300,000 to 400,000 ton
} frigate, 400 to 450 feet long with a crew of from 130 to 150 depending on the
class. The Royal Navy will typically fly family members to these ports of call to
be with their loved ones, so the economic impact of such a visit could be
substantial. Our initial meeting with Commander Jonathan Powis went extremely
well and, although no commitment was made, the Commander stated that the
crews were looking for new places to go and that he felt that Fort Pierce would be
a good experience for them. Based on the initial visit, the County Veterans
Services Department and the Tourist Development Center have begun to plan for
the visit to assure that Fort Pierce will be remembered as an excellent host. -
. ~
a
Our future plans also include pursuit of a number of grants that are available to
~ ports for specific kinds of improvements. Staff is presently working with FIND
to locate, purchase and construct a long-term (50-year) upland spoil site for joint
use by the County, City, FIND, and Corps of Engineer dredging projects. The
most favored site at present is one locate just south of the north county line
adj acent to the intercostal waterway. FIND would be responsible for pur-chasing
the site, and the County, perhaps with assistance from other users, would be
responsible for constructing the site. We are presently looking into whether this
project would qualify under Florida Inland Navigation District's Waterways
Assistance Program for funding assistance.
~
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St. Lucie County
Public Works Department
Beach Erosion
ControURenourishment
The first approach to Beach Ei osion Control in St. Lucie County began in the 1960's.
Working with the United States Army Corps of Engineers (Corps), St. Lucie County's first
federal Renourishment Program was instituted in 1970 with authorization by Congress.
lnstead of the usual 50 year project life attached to projects, the Corps changed this
project life to 15 years. As a result, only two renourishment cycles were accomplished and
the project died by the "clerical knife" in 1985.
Since the last beach renourishment in 1981, the only renourishment performed by the
Corps included periodic maintenance dredging of the Ft. Pierce Inlet. Beach compatible
material dredged from the inlet was deposited along the southern shoreline in the vicinity
of Jetty Park.
By the winter of 1991/1992, erosion had reached the point that the boardwalk, flagstaff and
adjacent roadway were in danger. During this period, several winter storms raised havoc
with the already critically eroded shoreline, damaging'the Park infrastructure. Dune
walkovers from the boardwalk were collapsing and had to be removed, the flagstaff
foundation was undermined and reconstructed and portions of Seaway Drive had to be
protected with sand bags.
The County and City Public Works formed a joint venture to perForm emergency repairs
to the Jetty Park area shoreline. The County signed an agreement with the McArthur
Foundation to use beach sand from their spoil site near the South Causeway, free of
charge. County and City forces (labor and equipment), loaded, trucked and placed this
beach material in front of Jetty Park in an effort to help stall further damage.
Approximately fifteen to twenty thousand cubic yards of beach sand was deposited on this
shoreline during the ensuing two years.
Looking at more permanent solutions to beach erosion, the County evaluated various
engineering alternatives. It was determined that the installation of Longard Tubes would
provide short term stabilization of the Jetty Park shoreline, commencing south of the inlet
for a distance of 1000 feet.
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Page 1 of 3
' s
The construction of the Longard Tube project consisted of (1) - 250 LF longard tube -
approximately 4a0 feet south of the south jetty, (2) - 125 LF longard tubes approximately ~
700 feet and 1000 feet south of the south jetty respectively, and placement of
approximately 54,000 cubic yards of compatible beach material, from the McArthur
Foundation site, in and around the tubes. This temporary system was completed in March,
1995 by private contractors and has performed very well in protecting the shoreline.
Another important document recently approved and adopted by the State is the
implementation of Ft. Pierce Inlet Management Plan. An analysis of the erosive impacts
of the inlet to the adjacent shoreline was performed and measures were recommended to
mitigate these erosive impacts. Implementation actions of the plan include: 1) Restoration
of 2.3 miles of beach south of the inlet, 2) Placement of beach compatible material from
' maintenance dredging along south beach, 3) l~nnually place a minimum of 130,000 cubic
yards of compatible material on south beach, 4) Construct a spur jetty to reduce backflow
of material into the inlet, 5) Establish an inlet monitoring plan, 6) Establish a beach
monitoring program and 7) Evaluate sand bypassing alternatives.
As previously identified, the inlet management plan recommended construction of a spur
jetty to help reduce annual sand loss from south beach around the south jetty. The 200
foot long spur jetty is located 400 feet landward of the ocean terminus of the existing
southem jetty and parallels the shoreline. The spur was constructed with large armoring
stone and includes asphalt along the top surface. Construction was completed in
December, 1997 at a cost of $772,000. ~
Jetty Park provides several recreational benefits to citizens of the County as well as many
tourists. Therefore, close coordination between the County and City was critical during the
construction phase of the spur jetty. In addition to surfacing the new spur jetty with
asphalt, the County resurfaced the existing jetty along with the entire parking lot and
roadway. The City has also undertaken several improvements to the park to make it more
enjoyable and aesthetic pleasing. Plans are already underway by both entities to further
improve the park and includes the possibility of purchasing adjacent property for park
expansion.
The Federal beach program continues to be an uphill battle with the present
Administration. As you may recall, our Congressional delegation was successful with the
insertion of language into the Water Resources Development Act of 1996 (WRDA) for the
; 1.3 mile project as well as the 1 mile extension. WRDA directed the Corps to evaluate the
extra one mile extension to determine whether federal participation is justified. The Corps
is nearing completion of this study, known as the General Re-evaluation Report (GRR).
A draft copy of the GRR is expected to be completed this spring with subsequent review
and approval by Corps Headquarters. Once completed, the County will seek assistance
from our Congressional delegafion for insertion into WRDA, 1998.
Page 2 of 3 ~
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. ,
The 1.3 mile project has run into another obstacle. a aveHnserted~newhanguage en the
~r draft Pro~ect Cooperation Agreement (PCA) an
agreement which is contrary to the way theye: 1 The Co ps w II not budget funds for th s
main items which the County ob~ects to ar )
2) If the project does not get adequately
project--Congress must appropriate the funds,
funded, then the Corps may or may not construct~ must be matched by the County, to
divert enough funds into a reserve account, whi
terminate the construction contract for that particular renourishrnent, and 3) The County
will be responsible for monitoring (i.e. sea turtle nestThe Coun
y s p esent y seCeking help
etc.) including all costs associated with monitonng
n their Congress~onal delegation to resolve thehe next const uctioln w ndow w leopen
construction window for this winter to be missed. T
November 1, 1998, after sea turtle nesting season.
Cost estimates for the project life, to the year 2020, are estimated at $27 million. Costs
for the initial beach nourishment are estimate ~as$ede a'II47 4%hand non-fede al 52 6%S
identified in the approved Section 934 Report
The Corps has recently required the County to n~ in' fr
nt of those areass As a esu~lt,
Access/ Use or t h e
y w
i l l n o t f
u n d t h e p l a c e m e n t o
f s a
fe dera l fundin g should increase from 42.4% to approximately 60°~ and non-federa l fun ding
should decrease from 52.6% to approximately 40%. The Corps is presently re-eva luatin g
these percentages.
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'~,,.r P a ge 3 o f 3 ~
w
QUALITY OF LIFE AIRPORT FOCUS
The first Business and Marketing Plan for the airport was just recently completed
and adopted by the Port and Airport Authority. The plan establishes a mission
statement for the Authority which is "to operate and manage the St. Lucie County
International Airport to serve general aviation and the air transportation needs of
the community on a financially self-sustaining basis, generating full use of
Authority-owned properties for commercial and industrial business. The plan also
identifies several areas within the airport environment that need attention and staff
has been working to systematically address each of these areas.
One of the higher priorities at the moment involves a general clean-up/fix-up
program to improve the appearance and image of the airport. As you can see,
years of in-attention has allowed buildings to deteriorate and junk to accumulate at
. many different locations on the airport. Most of these conditions axe the direct
responsibility of our tenants, however, there are some conditions in which the
County may have to participate in order to achieve acceptable results. Staff has
devised a three-level approach to address the situation. The first level, which is
already underway, involves an inspection of the facilities to identify code and
~ lease violations that are readily visible. Staff is presently working with the tenants
to correct any discrepancies and to continue the clean-up process. This first level
is an on-going effort with follow-up inspections occurring several times during the
year. The second level of the approach will identify buildings that are worth
fixing up, and buildings that need to be demolished. As you can see, there are
several buildings along the west flight line that are unoccupied and have exceeded
their useful life. These buildings will be demolished to make way for new
construction. The third level establishes a priority, and a plan, for renovating
those buildings that remain. Because of the existing poor condition of these
buildings, it is anticipated that the County and the tenant will negotiate to share
the cost of rehabilitation. Other efforts by staff to improve the image of the
airport include the forming of airport and industrial paxk committees to put
together a plan for lessees and private owners to spruce up and landscape their
properties.
During 1997, we began a project to install sewer lines at the airport, and that
project is nearly complete. As you can see, the project utilized an existing waste
water treatment plant located at the golf course and laid lines south to the airport
'~rr industrial park and along Industrial 33rd Ave., then west along St. Lucie Blvd. and
the airport entrance to service the terminal and Fixed Base Operation area, then
over to Hammond Rd. and into the area occupied by Micco Aircraft. This is a ~
significant step in bringing the airport up to standards and this initial system will
eventually be expanded to accommodate all of the north county area to include
potable water with the mechanical facilities being locate on airport property and
away from the neighborhoods. - -
: Plans for the airport terminal and access road improvements have been completed
and are presently being reviewed by the Florida Department of Transportation and
the County's planning department. Staff estimates that this project will be
underway within the next few months. The renovation of the passenger terminal
includes an outside facelift and basically doubles the size of the existing facility
by the addition of two new holding areas for enplaning passengers. The floor plan
is rearranged to make better use of space and allows for an airline ticket counter, a
car rental counter, a baggage claim area, a food and beverage area, and space for
airport administration offices. Since it may be a little while yet before a scheduled
airline actually occupies the facility, staff is looking into alternative uses for the
building so that the Authority would be able to receive rental payments in the
interim. The access road incorporates an avenue with landscaped median concept
that leads to a much expanded public parking area, but because of budget
constraints, a two-lane roadway - or half of the split avenue concept - will be
completed initially. Nevertheless, this project will go a long way toward
improving the image of the airport.
Along with the terminal, access road, and landscaping improvements, staff will be
addressing airport and industrial park signage along St. Lucie Blvd. This
particular sign seems to have ta.ken on a life of it's own. The sign identifying the
industrial park is way too small and make no reference to the fact the this is also
the location of our new foreign trade zone. The airport entrance sign is more up
to par , but we may even want to do something a little grander sometime in the
future. If you're familiar with the area, our airport and industrial park signage
needs to be on par with other prominent signage along St. Lucie Blvd. such as that
displayed by Pursuit Boats which is across the street from the airport terminal.
We presently have a landscape and signage plan that was developed by our airport
consultant some time ago, so we'll need to review that plan to see if it is still
consistent with the image that the community wants. In the meantime, staff will be
busy researching funding sources to help us implement the plan.
. ~
County Administration has been working very diligently with the Fair Association
~ to secure a new location for the county fair. This is important to the airport
because, once the county fair is relocated, a large area located west of the airport
entrance road becomes available for commercial/industrial and aviation use
development. We anticipate that the building presently occupied by county fair
management and airport staff will be renovated and put up for lease once the fair
is relocated and airport staff move to the new terminal facility.
Because the lease of Authority-owned property has been identified as the primary
means for the airport to become financially self-sustaining, we have assembled a
core group of county staff to investigate ways to streamline the planning,
permitting and leasing process in an effort to become more business friendly.
Consisting of key individuals from Community Development, Airport
Management, Foreign-Trade Zone Management and the Chamber, this group is
also responsible for marketing and processing potential tenants not only for the
airport, but for businesses wishing to relocate somewhere within the county. Our
goal is to attract quality business to the area while also making their move to our
county as smooth and hassel-free as possible.
Some of our newer tenants include the Micco Aircraft Company and Phoenix
Metal Products, Inc. With over 45 new employees, Micco Aircraft has just
recently conducted the inaugural test flight of their new SP20 aircraft. The SP20
is a two-seat, high performance single-engine aircraft designed for quiet operation
with high fuel efficiency and cruise speeds. This aircraft will also be rated for
aerobatics. At about $150,000 per copy, Micco reports that they already have
orders for over 30 of these models and they will begin designing a 4-seat version
in the near future.
Phoenix Metal Products will be moving to St. Lucie County from Miami in
February this year. Phoenix will initially employ 20 people locally, and their
specialty is the manufacture of airline ground service equipment such as baggage
carts, potable water trucks, and other aircraft service equipment. Delta Airlines,
Southwest Airlines, Northwest Airlines, Continental, and AirTran are among the
company's top clients.
~ ~
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LEISURE SERVICE3
QUALITY OF LIFE OPPORTUNITIES
~
Recreation & Parks Quality of Life
The Leisure Services,
ppportunities represents o ne Stl'Lucie1Countyll Of these fu ds over
and development this year
$900,000.00 is from grants or ~t ortun t es ncludehan the genera
fund. These quality of life opp
500,000.00
hired
CHILDREN'S ENVIRONMAN'PAL MUSEUM - $
Received grant to build a Children's Environemntal Museum,
1000 Friends of Florida to plan and organize the Museum as a
demonstration project for sustainable development. Stebbins,
Scott & Bergman Arc thes museumbe pr 7 ~ al
~Posed forn
ompletion
the construction of
this November.
DOLLMAN BEACH PARK ' $ 200,000.000
roved the conceptual plan. A contract has
In 1993 the BOCC app rovide us with
been approved for architect sp k Wi~ll incl de paved parking,
specfitication for bidding.
boardwalk, dune cross over, shelters, restroom and landscaping.
FREDERICR DOUGLASS MEM~RIAL PA12R 30,000.00
Through the ADA (Americans WithaDks~blilbeecompletelyr~ebuilt.
~ program the restrooms at this p
Restroom plan is in hand and Central Services is in the process
of obtaining prices for construction.
WALTON CO1rIl~iUNITY CENTER - $ 2 5, 0 0 0. 0 0
Renovation of existing restroom (ADA) to meet todays standards.
1iSp,R.AVILLA PARK - $ 5 5, 0 0 0. 0 0 1 a round
Construction of new restroom (ADA) ane addmentnalppayg9ound
equipment to be attached to existiJanuaryP23, 1998.
installation will be completed by
SPRUCE BLUFF - $ 8,500.00
Property purchased with Environemtnal Lands Fund, this project
will include fenceing, signage and general protection of
property.
Lp,KEWOOD PARK - S 72.000.00
Construction of new restroom (ADA) and light pole replacement.
Fp,~Ni CITY SCHOOL - $ 25, 000.00
New playground equipment
jn1HITE CITY PARK - $ 100,000.00
A grant from Flo ud aRfi n g Platforms a d sheltersncalong with
will be used to b
~r other general park improvements
NORTHPORT MARZNA ISLAND - $ 15,000.00
A grant from Florida Boating Improvement Program, to prevent
further erosion behind the Port St. Lucie Yacht Club.
cooN zsr~n _
$ 29,700.00
To develop the island for public use.
' BLEACHERS - $ 25,000.00
Purchase a Transportable Mobile Bleacher system for use at
special events. This purchase will save employee time and reduce
the risk of injury.
NORTH CAUSEWAY BOAT RAMp 76,000.00
Currently the boat ramp has two slips for launching boats, with
these grant funds from the Florida Boating Improvement Program
(FBIP) two more slips will be added prior to summer.
BOB GLADWIN BASEBALL COMPLEX (BATTING TUNNELS)
Through an agreement with Professional Sports CampS40I000.00
$ 40,000.00 will be provided to build batting tunnels with
- pitching machines and soft touch areas. This new addition will
be used by the camp and Public groups ( Babe Ruth, High Schools,
American Legion).
Within several of the above projects, we are asking the community
to be involved in the process of park development. Community
involvement promotes unity, activity, care and a sense of
~ responsibility to the park.
~
It is the intent of Leisure Services to improve the Quality of Life
in St. Lucie County while keeping the natural beauty of our County
Parks intact.
~
~ pQwNTOWN FORT PIERCE BRANCH ~BRARY
~ ;
The new Downtowa Fort Pierce Branch Library will be a Mediterrenean
styte two~?tory bullding with appro~dmstely 22,000 square feet. There wfil
be a meeting room in the t'ront of the buitdin~ whtch wiU easily hold 7S
people and ~vviU have access afterhoure for progranus, etc.
This iectlity is unique ia that it i~ betng funded throu~h the Board of
County Coznniission, the City of Fort Pteres~ a State Y.ibrary construction
grant and t#~e Friends of the St. Lude County Library, Inc. 7'h~s f~ oue of
the first public buildings to be built lirom the ideas d~veloped at the 1995
Fort Pierce~ Charrett.c.
Much of the puhlic reading areas will be overlooking the Indian River and
wiU have easy access to the new greenway on Melody Lane.
~
~
~ : . ~ . . _
~ ~ ~
Leisure Services
Quality Of Life Opportunities
Parks and Recreation
• Over $1.2 million in improvement and development
•$90Q000 from grants and other dollazs
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a.~
4
COMMUNITY DEVELOPMENT
QUALITY OF LIFE
The focus of this presentation will be on the areas of Tourism, Infrastructure, Industry, Research
and Economic Development.
In order to take advantage of Tourism we need to proviVdh ~~hbe ng construct ddon North
conference centers for visitors. The Radisson Hotel,
Hutchinson Island at the former Ramada Inn site, will help to provide rooms for visitors. This
project is expected to be complete next month.
Another development which will provide additional rooms for visitors is the recently approved
Vistana project at the Reserve. The Community Development Department assists developers in
the site plan review and permitting process.
Once visitors arrive they can take advantage of our great n~n ~iSO Sens tivel Land Acquis tion
Community Development helps administer the Environ Y
Program. 'The Avalon Tract on North Hutchinson ho~ identifies Environmentally S siti
e
recently purchased through the ESL effort. The map s
areas the County is attempting to purchase.
~ The Community Development Metropolitan Planning Organization staff identifies specific
infrastructure needs and establishes priorities for project completion.
In addition to conducring traffic studies for future road needs, the MPO staff recently comPleted
the County Bicycle Plan. The implementation of this Pl~ ~for bo
lmotorists~and bi
ycists
amount of $500,000. Implementation will increase the safety
A significant step the County has taken in the last 2 years is to require the removal of unsafe and
unsightly buildings from the major corridors. Approximately 35 buildings have been removed
to enhance the appearance of the County and attract investment. Two before and after photos
show improvements taken by owners of unsafe structures after the Code Compliance Division
initiated condemnation action.
The two most important projects the County is undertaking resulted from the Visioning Process
which started 2-1/2 years ago. One is the Water and SPI~ for he CountyWOnce o plete,
complete this year. The second is the Stormwater Dramage
these studies will provide direcrion and priorities in meeting infrastructure needs.
St. Lucie County is fortunate to have industries which are healthy and expanding. Tropicana has
expanded their operations. Pursuit Yachts significantly increas~e n~ ~e1co p1~ed~oridanan
office area. Micco built their new facility at the airport
Clubhouse is also a positive asset for the County.
Jan. 22, 1998 Community Development - Quality of Life
Page 2
~
We have a high concentration of research facilities including Harbor Branch, Indian River
Community College, Smithsonian and the U.S. Department of Agriculture Research Facility
which is under construction. The emerging aquaculture industry, which the County supports,
resulted in part from research efforts.
The Board of County Commissioners, in October directed Community Development to become
more active in the important area of Economic Development. We are happy to report that, in
cooperation with the Chamber of Commerce, the County has assisted two companies to move
here. The Thee Kit Trailer Company will relocate from Palm Beach County and Phoenix Metals,
Inc. will relocate from Miami. We are working with several other companies, including Bee
Electronics.
Attracting companies to St. Lucie County will require a team effort with the Chamber of
Commerce and Fort Pierce and Port St. Lucie. As we begin the budget process in March, I will
make recommendations to the Board for restructuring Community Development to place more
emphasis on economic development.
I would also like to address the White City Historic District. We will contact residents to
~ determine if a modified version of the existing plan can be approved by the residents.
~ Finally, landscaping issues, which play a large role in the a earance of th ~
; PP e County, will be
; reviewed this year.
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St Lucie County ~ ~
Future Infrastructure Improvements °:~P , k ~~i ~
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Joint Venture
School Board/Sport Facilities
~
Thursday„January 29,.1998
11:15 AM
Introduction
Introduction by Jack Doughney, Director of Leisure Services
School Board
Jim Sullivan, Principal, Centennial High School
`The Community School Concept'
Stan Mayfield, Superintendant of Facilities
`The High School/Middle School Campus Plan '
Community Pool
~ Jack Doughney, Director of Leisure Services
Chuck Proulx, Director of Parks and Recreation, City of Port St. Lucie
`SO Meter Community Pool'
`Grant opportunities'
Community 5tadium
Mike Leeds, Coordinator of Athletics, St. Lucie County School Board
`Concept of Regional Stadium'
St. Lucie West
Shawn Reilly, Marketing Director
`Proposal for stadium land donation'
Closing
Jack Doughney, Director of Leisure Services
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.cN~
ST. LUC~ CO ~
FORT PIERCE , ST DEVEIQPM
CO~S~~'
PORT ST. LUCIE
HUTCHINSON ISLAND
FLORIDA
T4URISM 2000 MISSION STRATEGY
A Study of New Financial Approaches
for Program investment in the Future
TOURISM DEVELOPMENT - Where are we going? What do we want to achieve by
the year 2000?
PAST
In order to answer these questions, we need to review historical facts to better
understand what has been accomplished to date.
Prior to 1991, Tourism Development was without fuli time staff direction and
management. Since early '91 under the Tourist Development Council and current staff
all the tourism efforts and programs are beginning to pay off, as these graphs will
attest. (See graph 1) The annual 3°r6 resort tax collection has steadily increased over
the years with 1996/97 being the highest ever. The number of visitors inquiries has
also been increasing over the years with '96/97 again being the highest number
received to date. (See graph 2j
In these past years, the Tourism Division has been brought up to a well developed
professional and respected agency in the industry. Because of the level of the tourism
programs, high quality visitor brochures and staff working with travel media, domestic
and international tour operators, travel agents, and consumers all has worked together
to increase recognition of St. Lucie County. All of these efforts over the last 7 years
and without an increase in staff are helping to cantribute to the phenomenal growth of
tourism in St. Lucie County.
~
u.,iviorv~it. ,~t~l u~,~paieuc •
2300 Virginia Avenue, Ft. Pierce, FL 34982 •(407) 462-1535 • FAX: (407) 462-2132 • 1-800-344-TGIF
PRESENT
Now that an additional 1% tax has gone into effect in August 1997, the resort tax
collections has started to show a monthly increase in the last four months from August ~
to November. If this continues, there wili be additional dollars to expand on new
programs.
Even with the prospect of some new programs, it is important that advertising dollars
continue to increase too. We can't let our guard down now that we have a momentum
of destination awareness going. We may hear occasionally that advertising is not
necessary, but we are hear to say; it is very important. Again, our history shows it
does pay to advertise.
Another responsibility we must take very seriously is that currently St. Lucie County
has 25 hotel properties that have under 50 rooms and 9 with above 50 rooms, 12
properties that have 100 plus rooms. What this statement means is approximately
70% of our county hotels do not advertise, they cannot afford to, but they do need and
depend on the Tourist Development Council to get the word out about the County and
their properties to help keep those smaller units filled. Many times when we see Days
Inn, Holiday Inn, and Marriott ads they are generally a generic "chain" type ad. These
ads aren't promoting St. Lucie County per se, just the central reservation 800 number.
If our potential visitor has not heard about our area, they will not ask for reservations
at one of the above hotels located in St. Lucie Counry.
FUTURE
= After making these comments on the importance of advertising, there are other
avenues that can be looked at in the marketing of St. Lucie County. Now that there is
an infusion of n~w resort tax dollars being collected with the 4th percent, along with
more tourists and the addition of new hotel rooms being added into the room inventory
count. Staff would like to request approval from the Board to research other avenues
to possibly allocate a percentage of the Tourist Development Council 1°~ tax collection
as we inch closer to the new millennium. Possible uses to be researched are:
- Local Tourism related Grants Program
- Matching Grants Programs
- Fund a Tourism Information Center
- Eco Tourism Program
- Tourism Related Sports or Entertainment Programs
- Contingency Fund
Staff would like to request some time to evaluate the current situation, before making
any recommendations. ~
Thank you.
ST LuC~ Cour~
FORT PIERCE , ST DEVEIS~PMENT
~ P O R T S T. L U C I E ~ 1~ CO~Jt7e~1~
S
HUTCHINSON ISLAND
FLORIDA
TOURISM 2000 MISSION STRATEGY
Tourism 2000, it sounds exciting and it's certainly a once in a lifetime experience. The
thought of leaving the old and familiar behind and entering into a new dimension, it
really does sound very adventurous.
And, because we are beginning a new millennium this is a perfect time to reflect a
little on our past accomplishments and to remind ourselves just how important tourism
is to the world, Florida, and St. Lucie County.
Tourism is the worlds largest industry, and certainly Florida's number one industry,
hosting more than 43 million domestic and international visitors into the state in 1996.
The tourism industry directly employs more than 781,000 people and generates more
than $37 billion in taxable spending.
~ St. Lucie County has worked very hard over the last 7 years to develop a tourism
marketing program that would promote destination awareness and increase room
nights. In other words, the Tourism Office needed to go after its market share of this
very profitable industry and it did.
I'm proud #o say our mission is starting to show an upward swing in the numbers of
visitor inquiries received in our office and a slow, but steady, increase in the resort tax
collections.
Much of the credit for the beginning stages of this success story goes to the nine
member board of the Tourist Development Council whose first priority is to promote
and advertise St. Lucie County as a year round visitor destination. The Council itself
is comprised of elected officials, members in the hospitality industry, and members not
in the industry per se, but have a real interest and knowledge of how vitally important
tourism is to St. Lucie County and its economy.
Credit also needs to be given to Dorothy Jo Conrad, our Tax Collector, and her very
dedicated staff who are responsible for the monthly collection and reporting of the
resort tax. Because St. Lucie County is self colleeting it allows us to keep a very
current record of the total dollars being collected, and being able to add new
seasonal rentals, such as apartments and condos to the resort tax accounting rolls,
which only increases the total dollar revenues. In face, her office has been known,
from time to time, to give gentle reminders to wayward property owners and realtors
who sometimes forget to charge the 4% to short term rentals.
~ ancvwrvrltd. ~t;~l r,c~r~o~uc•
2300 Virginia Avenue, Ft. Pierce, FL 34982 •(407) 462-1535 • FAX: (407) 462-2132 • 1-800-344-TGIF
Let's move from our reflective mood of what has been accomplished and start to think
about the future - Tourism 2000. Now is the time to start looking for other
opportunities to consider implementing that would increase the visibility of St. Lucie
County and continue to enhance the programs we already have in place.
~
Within the year there will be 2 new hotels completed, the Radisson Beach Resort with
150 rooms on North Hutchinson Island and the Fairfield Inn by Marriott, an all suite
hotel in St. Lucie West with an additional 104 rooms. Also planned for future
development will be a Holiday Inn Express, 70 rooms and 250 Vistana Golf Villas; plus
others. With just these 4 new hotels an additional 574 rooms will be added to the
County room inventory count. New rooms equate to new revenue; new revenue
means additional doltars to use in the promotion of St. Lucie County.
Even though the total collection numbers were up last year and with new rooms, we
need to remember the Tourism Office utilizes 1% of the 4% collected. We need to be
cognizant of where and how the 1%"Bed Tax" is being utilized and, is it truly being
used to produce (as we say in the tourism business) "heads on beds."
Our mission today is to request the Board's approval to research various programs to
possibly allocate a percentage of the Tourist Development Council's 1% tax collection.
The possibilities could range from:
- Local Tourism Related Grants Program
- Matching grants Program
- Fund a Tourism Information Center ~
- Eco Tourism Program, promoting our natural resources
(In 1991, $1.2 billion was spent in Florida on bird watching.)
- Tourism Related Sports or Entertainment Programs
- Contingency Fund - building revenues for future programs or projects
Staff hesitates to arbitrarily suggest that any of these programs be undertaken until
sufficient research can be completed. We also need a few more months of collections
to better ascertain the dollar amount that could safely be put into any of these new
programs without taking away from existing advertising campaigns, development of
new collateral pieces, and new sales programs.
In conclusion, if the resort tax collections continue to escalate, it certainly would
behoove the County to expand new programs on into the year 2000, but research
must be completed first.
If the Board approves, Staff plans on presenting its findings and conclusions from the
various proposed programs during the Spring Strategic Planning Session.
Thank you. ~
ST Luc~ Cou~
` FORT PIERCE , ST DEVEIQPMENT
~ ~ CO~~A~~T"
PORT ST. LUCIE I~~
HUTCHINSON ISLAND
FLORIDA
MEMORANDUM
To: Board of County Commissioners
From: Gayla Barwick, Tourism ~
Date: January 26, 1998
Re: St. Lucie County Tourism Summit
Please find information from the Tourism St. Lucie Summit Sponsored by the St. Lucie
County Chamber of Commerce and the Tourist Development Council held at Indian
River Community College, in the Science Hall, on January 23-24, 1998.
A copy of the program agenda and a list of the various topics that came out of the
"Brain Storming Session" on Friday are attached.
These individual topics were discussed on Saturday and prioritized, so a plan of action
can be developed.
When the conclusions from these sessions are finalized, they will be shared with the
Board.
Thank you.
GB:mc
Attachments
J~lf u~nvwrvtltd. ~~P~~.
2300 Virginia Avenue, Ft. Pierce, FL 34982 ~(407) 462-1535 • FAX: (407) 462-2132 • 1-800-344-TGIF
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~ TOIIBISls ST . Locis
- JANUARY 23-24, 1998
~ I.R.C.C.
i
~
Tourism Summit
Statement of Need
. IMAGE
• Family oriented
• Natural
. EDUCATION
~ . Educatin tourists ersonnel
g p
• Travel agents
• Awareness of residents
• Boaters
• Educate our own people to be able
to educate others where they
travel
~
~
a
• PROMOTION ~
• Discount cou ons
p
: • Web site
• Press packet
• Regional efforts
• Follow-u on hits on state web site
p
• Material available to visitors b
Y
boat
• Joint efforts with Orlando and
Central FL
~
• Increase efforts to help with
summer
• Welcome Center distribution
• Signa e
g
• Agri-tourism/A uaculture
q
• Attractin Orlando crowd
g
t
~
~
z
~
~
.
• ECO-TOURISM
• Trail development
• Nature Tours
• Bird-watching
• Diversity of Estuary
• SPORTS
• PGA and golf courses
• Mets
• Amateur Athletics
• ARTS AND CULTURE
• HERITAGE
~
3
~
• FUTURE FACILITES ~
• Boat ramps
• Money changers
• Performing halls
• Shopping
• More marinas
• Lighthouse restaurant
• Horse and carriage
• Family fun centers
• Port and waterfront development
~
• RV facility by water
• Cabins and B & Bs
• Trolleys
• Glass-bottom boats
• Hotel stop between Orlando &
South Florida
~
4
r
~Irr~
. TRANSPORTATION
. Jitny
. Transportation into county
. Miscellaneous
. Health coverage for Canadians
. Theme song
~
. CO-OPERATION BETWEEN
CHAMBER AND TDC
~
5
~
~ ~ ~
~
~
January 23, 1998
* This report was distributed by guest
speaker, Frank "Bud" Nocera, Executive
Vice President and Chief Operating
Office for the Florida Tourism Industry
Marketing Corporation - Visit Florida.
~
f-
~
Florida Tourism 1996 Tourism/Recreation Taxable
Sales for 1992-1996
In Billbn
•0
143 Million Visitors 3s
1$37.9 Billion in Taxable Sales ~s
1781,400 Employed =o
1$2.34 Billion in Taxes lo
s
0
199I 1993 1994 1995 1996
Taxable Sales Total Visitors to Florida
"Tourism/Recreation" Categories by MSA 1990-1996
1996 1995 1994 " a~~ M~~~~~~.
42
Ft. Pierce 510.1 485.4 457.7 ~
41
West 2,753.4 2,581.5 2,434.1 •o
Palm
Melb. / 816.2 783.1 785.0 39
COC08 38
37
'90 '91 '92 '93 '94 '95 '96
Total visitors Estimated Florida Visitors
Central East Florida Through November
~
6.6 ¦I~ November, 1997 YTD
6.a Mlllbns 43,395,063
6.2 9.8% over
6
5.8 November, 1996 YTD
s.6 39,520,181
s.s
1990 1991 1992 1993 1994 1995 1996
~
1
f~
~
Percentage of Florida Visitors
Tourism Pie Air vs. Auto 199z-1996
~
50%
¦ Domestle l696
? Ovenas 10% 30% ¦ a~
¦Canadien 4% 20~
? AUtO
10%
0%
1992 1993 1994 1995 1996
Auto Drive Market Top 10 U.S. Markets of Origin
1. NYC 9.596 6. Boston 2.2%
1 5 Southern States = 36.7% 2. Atlanb e.~~ o~c~o~e 2.0~
~
3. Chicaqo 3.596 8. Clevefand 1.8Wo
1 5 Northern States = 22.9%
4. Wash., DC 3.196 9. Los Anqelea 1.7%
5. Phllsdelphla 3.0% 10. Dallss 1.7%
Size of the In-State Market
11996: ii,2s8,i8~ The International
Visitor
11995: 12,462,937
~
2
f~
~
Average Expenditures
Per Party Per Trip Revenue
1 Germany $2,267 % Visitors % Revenue
e UK $1,810 1 Domestic 86% 77%
1 Brazil $1,388
1 Canada ~1,z84 1 Canadian 4% 6%
1 New York $ 920
1 Chicago ~ 877 1 Overseas 10% 17%
1 Philadelphia $ 870
Length of Stay (In Days) Visit Florida
1 Germany 15.3
~ uK ia.9 1 Private - Public Partnership
1 Canada ia.s 1 Created in 1996 ~
~ soston a.s 1 Contractor to the State through the
1 New York s.5 Florida Commission on Tourism (45
1 Chicago members, 26 voting, 18 non-voting)
1 Philadelphia 6.8
1 Brazil 6.3
Visit Florida'S MlSSion Florida's Top Competition
Increase the number of visitors to ? Bahamas ? Mexico
Florida
Flatten seasonality ? Cubd a Hawdii
Increase spending ? Caribbean ? Arizona
Enhance recognition and awareness Basin Nations ? California
Maintain peak season tourism ? Bermuda ? Texas
~
3
~
Sales offices in... Sales
J Toronto Chicago Travel Trade
J London J Washington, ~.c. ? Tour Operators
Frankfurt New York
~ rokyo a Airlines
J Coral Gables O Retail & Wholesale Travel Agents
(Latin America) ? Consumer Travel Shows
~ Sao Paulo
Marketing Marketing
Advertising
? Co-op consumer Creating a brand identity...
.~r?
? Dedicated consumer
a Trade
Marketinq
1 Target Markets: U.S. Domestic
In-state
N spot markets east of the
Mississippi
National PIN drive markets
VIS1T FL~RIDA
~
5
"e
~
Marketing Marketing
1 Target Markets: International
1 Merchandising to build the brand ~ Canada
and increase revenues UK
Germany
Brazil
Japan, Latin America
Marketing Public Relations
?Fulfillment
~ Toll-free response Promotions
~ Professional mailing house
e Collateral $12 million in '97
Visitor Services Corporate Development
1 Partners Program
? Welcome Centers 1 Licensing
1 Strategic Alliances
? Customer Service
`~r
6
ST. LUCI~ CO ~
FORT PIERCE , ST DEVEI,oPM
~ P O R T S T. L U C I E ~O(`~S~/1~
HUTCHINSON ISLAND
FLORIDA
FACTS ABOUT "BED TAX"
TO GENERATE $5,000 IN TOURIST DEVELOPMENT TAX ~ 1%, $500,000
ACTUAL DOLLARS MUST BE SPENT IN ST. LUCIE COUNTY HOTELS, MOTELS,
BE~J & BFtEAKFAST INNS, RV PARKS, CAMPGROUNDS, AND OTHER
OVERNIGHT FACILITIES THAT RENT FOR SIX.MONTHS OR LESS. AT AN
AVERAGE DAILY RATE OF $45.00, THIS MEANS 11,111 ROOM NIGHTS MUST
BE RENTED TO GENERATE THIS $5,000.
MULTIPLES OF THIS EQUATION:
TO GENERATE $10,000 22,222 ROOM NIGHTS
TO GENERATE $25,000 55,555 ROOM NIGFiTS
TO GENERATE $50,000 111,110 ROOM NIGHTS
TO GENERATE $75,000 166,665 ROOM NIGHTS
TO GENERATE $100,000 222,220 ROOM NIGHTS
3315 HOTEL ROOMS & RV SITES (approximately)
365 DAYS PER YEAR
1,209,975 ROOM NIGHTS AVAILABLE IN ST. LUCIE COUNTY
~ AS OF 1l98
~~~~e~.
2300 Virginia Avenue, Ft. Pierce, FL 34982 •(407) 462-1535 • FAX: (407) 462-2132 • 1-800-344-TGIF
St. Lucie Co. Hotels Occupancy
1994-1997
~ 90.0°Yo - - L~~d
1957
85.0% - 1996
80.0% 1995
1994
75.0%
70.d%
65.0% -
fi0•09~0
55.090 , .
50.0%
45.0%
40 0°/6 _ j- ~ -j ~ - - - - --j - --j- - ( -f
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
~
1997 1996 1995 1994
YTD 58.7% 58.8% 53.9%
~ J~ 61.4% 62.8% 60.8% 52.4%
FEB 78.6% 77.8% 80.8% 72.2%
NjAR 83.5% 83.0% 75.1% 73.5%
ApR 69.4% 66.2% 61.2% 57.7%
MAY 59.7% 59.3% 52.9% 50.1%
J[_jN 52.0% 54.0% 54.1 % 48.4%
JUI, 54.7% 55.2% 60.7% 53.4%
AUG 56.6% 51.2% 53.8% 47.1 %
SEP 48.4% 42.6% 44.8% 41.9%
OCT 58.4% 46.9% 54.4% 50.0%
54.5% 51.2%
NOV 62.0% 52.9%
DEC 50.9% 51.0% 48.1%
BOARD OF COUNTY CONIMISSIONERS
ST. LUCIE COUNTY, FLORIDA
STRATEGIC PLANNING WORKSESSION
Date: January 29, 1998 Convened: 9:00 a.m.
Tape: 1-5 Adjourned: 4:00 p.m.
Commissioners Present: Vice Chairwoman, Paula A. Lewis; Ken Sattler, Cliff Barnes, John p.
Bruhn, Gary D. Charles (absent wife in surgery)
Others Present: Doug Anderson, County Administrator, Phil Freeland, Asst. County
Administrator; Dan Mclntyre, County Attorney; Rawlins Collerain, Public Works Director; Jim
David, Mosquito Control Director; Jack Karibo, Port Director; Bill Blazak, Utilities Director;
Chris Hartley, Finance Director; Ray Wazny, Community Development Director; Nick Dragash,
Central Services Manager; Jim Cummings, Agriculture, Don West, County Engineer; Beth
Ryder, Human Services Manager; Harvey Lincoln, M& B Manager; Jack Southard, Public
Safety Manager; Gertrude Walker, Supv. Of Elections; Doug Putnam, Property Appraiser;
Dorothy Conrad, Tax Collector; Jack Doughney, Leisure Services Director; Pat Clute, Personnel
Coordinator; A. Millie Delgado, Deputy Clerk
City of Ft. Pierce officials: Ramon Trias, City Planner; Dennis Beach, City Manager
Tape 1
Introduction and Welcome given by Doug Anderson, County Administrator.
Mr. Phil Freeland, Asst. County Administrator, directed a video presented by the St. Lucie
County School Board.
Ms. Trina O'Brien representing the St. Lucie County School Board gave a presentation on the
Quality of Life in St. Lucie County.
Mr. Doug Anderson, County Administrator, gave a follow up report on the "Investment For The
Future". He presented everyone with a progress report which was printed by The Tribune for
February, 1998. This small newspaper will be an on-going item in the County so that the general
public will be kept updated on the progress of the County.
Mr. Harvey Lincoln, Management and Budget Manager, discussed the Budget for FY 98-99 and
presented a status report on the direction of the budget and the reserve situation.
Facilitator, Dr. Lance deHaven Smith, presented an assessment of the "Investment for the Future"
and reviewed the last session and the "Downward Spiral" the county was taking.
Dr. Smith commented on low end residential development and how it affects the county. He
stated the County is subsidizing low value residential urbanization as we tax the high value
items. High quality growth is needed and there must be assurance that it is evenly spread.
This includes high quality commercial and industrial development.
Tape 2
Mr. Jim Cummings, Agriculture, gave an overview on the Quality of Life Opportunities.
Mr. Jack Karibo, Port Director reported on the various projects on-going with the Port and
Harbour Pointe, those being preliminary plans, dredging and the tall ships.
Mr. Rawlins Collerain, Public Works Director reported on Beach Renourishment.
The Airport clean up and improvement projects report was given by Mr. Jack Karibo.
Mr. Jack Doughney, Leisure Services Director reported on the parks and various Leisure
Services projects which are on-going.
Mr. Ray Wazny, Community Development Director gave an overview on tourism, infrastructure,
industry, research facilities in St. Lucie County and economic development.
JOINT VENTURES
Mr. Jack Doughney reported on the Joint Venture between the School Board and the Sport
Facilities.
Mr. Jim Sullivan, Principal, Centennial High School addressed "The Community School
Concept".
Mr. Stan Mayfield, Superintendent of Facilities, addressed The High SchoollMiddle School
Campus Plan.
Mr. Chuck Proulx, Director of Parks and Recreation, City of Port St. Lucie, commented on the
50 Meter Community Pool and the grant opportunities.
Mr. Mike Leeds, Coordinator of Athletics, St. Lucie County School Board, addressed the
concept of the Regional Stadium.
Mr. Shawn Riley, Marketing Director, St. Lucie West, advised those present of the proposal for
the stadium land donation.
The County Administrator advised the Board that all staff was looking for at this time was their
concurrence to continue to investigate the project (i.e. with the land donation).
The County Administrator stated they would continue to move forward with the investigation.
Guest Speakers:
Mr. Jack Abdo, Vice Chairman, BankAtlantic, and Chairman of St. Lucie West Corporation,
addressed those present gave brief overview of what they have seen in St. Lucie County which
made them consider investing in the area.
Mr. Allen Levan, Chairman, BankAtlantic gave an overview on BankAtlantic . They are the
largest Florida based bank and have 65 branches with 50-52 in Dade and Broward County and
some branches in Wa1Mart Superstores.
Mr. Jack Abdo commented on the bank's investment in St. Lucie West.
At this time the County Administrator made several presentations.
Mr. Rawlins Collerain, Public Works Director addressed the Jetty Park project as a joint venture
with the City of Ft. Pierce.
Mr. Ramon Trias, City of Ft. Pierce Planning Director, addressed the city's Master Plan.
The privately owned property near to the park is being considered for purchase. The city of Ft.
Pierce and the county as a joint venture would have the property appraised at a cost of $750.00
each entity. The owner is deceased and the family is interested in selling the property and has
made an offer.
The County Administrator asked the Board if they would like for staff to proceed to have it
appraised.
Com. Sattler asked if the property development would be private.
Mr. Trias advised Com. Sattler that in the Charette, this was the concept, to have half of the
property for development by a private individual through an RFP .
The County Administrator advised the Board he would pursue the appraisal of the property.
Mr. Jack Doughney, Leisure Services Director, addressed the Tourism 2000 Strategy.
Ms. Gayla Barwick, Manager of Tourist Development, addressed the Board regarding the past,
present and future of the tourism industry.
The County Administrator addressed the county's future participation in the St. Lucie County
Fair.
The St. Lucie County Fair is presently negotiating the purchase of property for their new location
of the fair.
The County Administrator requested the county have more participation in the fair through the
Leisure Services Department as well as the A~iculture Department.
Mr. Jim Cummings, AG Extension Director, addressed the county's participation in the fair.
The County Administrator will continue discussions with the fair committee.
Tape 3
NEW DIRECTION OF THE CITIZENS BUDGET ADVISORY CONIMITTEE
Mr. Jeff Furst, member of the Citizens Budget Advisory Committee addressed those present
regarding efficient and effective government at a lower cost.
Mr. Furst stated after reviewing many department budgets, there are some areas which do not
have an easy solution although the public feels there is one. Although there are some things they
felt would lend themselves to privatization, they simply did not and government could produce a
better product for less money than privatizing.
Mr. Furst stated they aze still looking at the infrastructure issue and will continue to do so.
Mr. Furst was pleased with the fact that finally a plan for the airport was created which they had
suggested since 1996.
FUTURE OF COLJNTY GOVERNMENT/LANCE deHAVEN SMITH
Dr. Smith spoke on population growth in unincorporated areas of various counties.
The most common form of local ~~vernment in Florida are special districts. Those living in an
unincorporated area place their burden on the city near by . The city has to deal with the regional
urban burdens such as crime, etc. The problem is the city does not tax outside it's boarders, so it
has burdens with no ta~ces from the unincorporated azeas which will sometimes drive cities
under.
Miami is a prime example because Miami is primarily downtown Dade County. It has a huge
urban surrounding and they do not have the tax base for these added burdens placed upon them.
St. Lucie County- Unincorporated Area/Population Growth
We are at the very low end of the population growth in the unincorporated areas. Where other
counties their unincorporated areas are growing 70%, St. Lucie County has only grown 10% in
the unincorporated area, however it is starting to expand.
The two methods in which this expansion can be dealt with are: City/County consolidation, the
other is a home-rule charter.
Dr. Smith touched on the difficulties of City/County consolidation and Charter government. He
suggested the county start thinking on what kind of a service provider it wishes to be, does it
want to be a major urban service provider and think about the political and policy structure that it
might want to have.
The State asks it be noted what areas are to be rural and what are to be urbanized in the
comprehensive plan and discourage urban sprawl.
The main issues to think about are what services are you going to provide countywide and what
will be done in the unincorporated area.
The problem is the county can levy a tax countywide and then there is also a municipal taxing
authority, so what happens is county is taxing everyone countywide to pay for services in the
unincorporated area. So what happens is people want to stay more into the unincorporated area
because they receive a free ride and at the same time then the cities will be driven downward.
BOARD COMMENTS
Com. Sattler stated he was leaning more towards a Chartered Government because it gives the
County many advantages, a lot of which is what the state is presently doing to the county even
though under their own rules of power, they really don't have any power.
Dr. Smith stated the problems that can be encountered with a Chartered Government. One
problem would be with the Constitutional Officers and some of the cities do not like the idea.
They are particularly concerned with the zoning issue and they prefer to have their own police
force.
There are ways to deal with these problems, one is to let the cities keep their ordinances.
He advised not taking on the Constitutional Officers with regard to the Charter, because it is
politically difficult. There are other things that can be done. If there was a County Charter, you
can keep the Constitutional Officers, but mandate having one centralized system.
Dr. Smith gave a history on Article V and stated it takes many years to develop a Chartered
Government and it normally takes more than one try.
Mr. Harvey Lincoln, M& B Manager stated looking at the size of St. Lucie County and the cities
within, we are very much a mirror of Lee County in terms of size, demographics we are very
similar and if this county had serious intentions on a charter movement, they should consult with
Lee County to know what steps were taken.
Mr. Phil Freeland, Asst. County Administrator stated this county is and has already an urban
service delivery system and the costs are extremely high. The urban services boundary is I-95
and we have a huge portion of our county that is basically undevelopable at this time and there
will be pressures to develop beyond that urban services boundary. Today we are in control of
that situation, whether we will stay that way is a leadership and a future problem.
Florida's problem is antiquated lot developments and many counties started off this way.
COUNTY MISSION STATEMENT
Economic Development was discussed by Dr. Smith. The following list of things should be
considered to bring this county to some stability:
Economic Development
Annexation
Urban Form
Service Delivery
Infrastructure
Charter Government
Impact Fees
Public Finance System to replace FPL in the long run
Dr. Smith suggested the county consider trying to have a University in the area. Some areas
which have Universities waited 15 years before they could have one. The process is a long one.
Dr. Smith stated that on the above list the economic development item is important and should
be considered quickly. He commended staff for the progress so far in the county.
The County Administrator thanked Dr. Smith or attending the session.
The worksession was adjourned.
,
BOARD OF COUNTY CONIlVBSSIONERS
ST. LUCIE COUNTY, FLORIDA
STRATEGIC PLANNING WORKSESSION
Date: January 30, 1998 Convened: 9:00 a.m.
Tape 1-2 Adjourned: 12:00 p.m.
Commissioners Present: Gary D. Charles, Chairman, Ken Sattler, John D. Bruhn, Paula Lewis,
Cliff Barnes
Others Present: Doug Anderson, County Administrator; Phil Freeland, Asst. County
Administrator; Rawlins Collerain, Public Works Director; Jack Doughney, Leisure Services
Director; Harvey Lincoln, M& B Manager; Bill Blazak, Utilities Director; Jack Karibo, Port
Director; Ray Wazny, Community Development Director; Chris Hartley, Finance Director; Don
West, County Engineer; A. Millie Delgado, Deputy Clerk
Tape 1
The Assistant County Administrator made opening remarks and introduced Mr. Bill Fruth,
author of the Book, "Where The Money Is".
Mr. Furth gave a presentation on St. Lucie County's economy and where the money is. It is a
economic analysis and a detailed study of the condition of this county.
Mr. Furth touched on the 5 primary industries:
Farming,
Manufacturing,
Transportation of goods
Wholesale of goods
Mining (extraction of raw materials)
These industries import money into an area.
Mr. Furth also spoke on the 5 best economies in the nation and the 5 worst.
In St. Lucie County's growth pattern, it has not been smooth and consistent. We have had a
rapid growth in service sector employment. In retail it has flattened over a 6 year period. Local
Government has grown at a slow pace. Other than services, the economic employment growth
has been flat.
In strong economies, eating and drinking establishments are the number one retail sector, in weak
economies, automobile dealerships or food stores is the most important retail sector. This is
primarily employment strength.
The service sector in St. Lucie County is dominated by health services.
Earnings per worker was reviewed. The highest paid employees are in the Federal Government
i.e. transportation and federal civilians. The largest amount of employees are in the lowest paid
sector of the county which is retail.
j
The average wage is $22,470.00 per worker for St. Lucie County, this is for the year 1995.
The flow of money in the county cannot support the wages of all the jobs mathematically.
The total personal income is calculated by t various element Ourtper onal incomessare shifted f
residences. These reports are compnsed of
toward government transfers. A government ~-~nsfer is an entitlement program. In some
economies this does not have an influence. The growth of inedical transfers is comprised from
the growth of inedical health services.
St. Lucie County is the 5`'' fastest population growing area in the nation, however, the growth in
salaries and wages the county is 62°a
The question we need to ask is, "Is the economy growing along with the population". Normally
with every 1% growth in population, there should be a 2% growth in jobs. For St. Lucie
County, for every 1% growth in population, there has been a 1% growth in jobs. Our job growth
relative to population stands at 248, this is extremely poor. 83% of the jobs created within the
last ten years are lower than the county average. The lack of growth and retail reflects the lack
of disposable income.
If we continue to have economic growth not keeping up with population growth, we will be on a
continued economic decline. There is an area for concern.
One solution is creating more primary industry jobs which pay much higher than the county
average wage.
Mr. Furth made his closing remarks and stated to the Board that there should be a concern with
the situation in the county and asked them to give careful thought to take an initiative to solving
this problem.
Mayor Enns commented and suggested the economic growth be considered within the cities of
Port St. Lucie and Ft. Pierce.
Councilwoman Jane Rowley addressed those present regarding the measures the City of Port St.
Lucie has taken by changing the land use and zoning.
Mr. Bobby Klein, Chamber of Commerce addressed the visioning process.
Dr. Ed Massey, President, IRCC addressed the beautification of the area and the new science
building being built at the college. He addressed having a super highway in technology.
Mr. Adams, Adams Ranch, commented on the unemployment in the county and encourages
economic growth.
Mr. Cantrell, CEO Columbia Hospital, commented on the health care services area in the county.
Mr. Wallace, Micco Aircraft, commented on the decline of the manufacturing in the United
States.
Mr. Greg Nelson, Indian River Terminal Co., commented on the citrus industry in St. Lucie
County .
Mr. Paul Perry, V.P. Pursuit Boat Manufacturing, commented on the industry and how difficult it
is to find responsible employees and their turnover rate is too high.
.
Mr. Pete Hegener, St. Lucie West Development Corporation addressed the Board regarding the
lack of jobs in the county.
Mr. Hegener touched on the fact that we are not attracting the businesses that come out of South
Florida. There is a communication problem within the State.
Ms. Maureen Saltzer, Publisher of the Tribune, addressed the future of the county into the year
2008.
Sheriff Bobby Knowles addressed the future of Law Enforcement in St. Lucie County and the
growth problem impacting the schools and the court system.
Ms. Kristen Murtaugh, Assoc., V.P. Fl. Atlantic University, addressed the fact that this area is
the least well served by higher education. FAU is one of the fastest growing Universities in
Florida. Ms Murtaugh touched on the growth of FAU in the last five years.
Ms. Queen Townsend, Associate Superintendent for Curriculum St. Lucie County Schools,
addressed the growth and the seniors being brought into the computer knowledge world being
taught by students and the new criteria for graduation of high school students.
Mr. Furth made closing comments.
Mr. Phil Freeland, Asst. County Administrator also made closing remarks and thanked everyone
for attending.
The worksession was adjourned